idg technetwork consumer audience survey snapshot

PROPRIETARY AND CONFIDENTIAL. COPYRIGHT© 2012 IDG TECHNETWORK. ALL RIGHTS RESERVED

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2012 CONSUMER AUDIENCE RESEARCH

500+ sites industry breaking insights


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GOALS & METHODOLOGY

GOAL This study was conducted to provide insight into the behaviors of the IDG TechNetwork audience, as well as to better understand the demographic pro!le of this audience.

RECRUITMENT METHOD The research was conducted online. Respondents were recruited via invitations posted by editorial stakeholders of sites within the IDG TechNetwork.

RECRUITMENT TIMING Responses were collected between April 30, 2012 and August 24, 2012.


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CONSUMERS RELY ON ALL SITES: BIG & SMALL

78% of users rely on specialty tech content sites for information on technology.

IDG TechNetwork includes BOTH mainstream and specialty content sites to ensure that advertisers reach consumers WHEREVER they are on the web.


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23% of users watch video content on their mobile device 10% of users prefer ads with video when on their mobile device

VIDEO INFLUENCES PURCHASES

9 OUT OF 10 of our users watch videos about tech products they purchase

40% are frequent viewers of consumer tech videos


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VIDEO FORMAT IS IMPORTANT WHEN SEEKING PURCHASE CENTRIC INFO

90% of users find product demos and reviews very valuable

80% Find thought leadership/expert interviews very helpful

77% Find customer tes<monials very valuable


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Take community centric actions (share

info, comment, answer questions, ask

questions, newsletter signup, create

personal profiles)

21% use their mobile device to participate in

social or business networking app

communities/forums

TECH CONSUMERS ARE SOCIAL

8 OUT OF 10 users find customer tes<monial videos very valuable when making purchase decisions!


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PURCHASE PATTERNS

1.  Desktop/Laptop (67%) 2.  Smartphones (63%) 3.  Smartphone Apps (50%) 4.  Tablets (50%) 5.  Digital Music (41%) 6.  PC Games (42%) 7.  Digital Camera (39%) 8.  HDTV (36%)

1.  Desktop/Laptop (31%) 2.  Smartphone Apps (30%) 3.  Smartphones (29%) 4.  Tablets (27%) 5.  PC Games (24%) 6.  Digital Music (23%) 7.  Digital Camera (14%) 8.  HDTV (13%)

Purchased in the last 12 months:

Will purchase in the next 12 months:


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Thanks for reading!

For more information contact: Daniella Krieger, Director of Marketing

[email protected]

idg technetwork consumer audience survey snapshot

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