identifying labeling and packaging techniques to market your brand

NOEL ADEPOJU

GROUP JOHNSON PRODUCTS NIGERIA

IDENTIFYING LABELLING AND PACKAGING

TECHNIQUES TO MARKET YOUR BRAND

NOEL ADEPOJU



Historically, the African market is viewed as A

source ofValuable natural resources,

but it has quietly And rapidly became A significant market for

technical and consumer goods.



Gradually, it started

becoming a dumping ground

for surplus products from the

developed nations of the

world

• Population

•Market size

•Different consumer needs

•Increasing retail store

and each of this factor also comes with a cocktail of

THREATS AND OPPURTUNITIES



Presently, the African market is getting bigger with:

THREATS AND OPPORTUNITIES:

•Customers are not brand

specific but value specific

•Products counterfeiting

•Crowded shelf competition

•Deliberate brand association

•High customer expectation



Every Morning In Africa , The Gazelle Wakes Up Knowing It Must Run Faster Than The Fastest Lion Or It Will Be Killed.

Every Morning A Lion Wakes Up, Knowing It Must Outrun The Slowest Gazelle Or It Will Starve To Death...........

The present day African market can be likened to the story of the lion and the gazelle;

BRAND WAR



Hence, a lot of appealing resources are

channelled towards a brand to drive

that STOP, HOLD and CLOSE EFFECT, ANY

TIME CONSUMERS MEET THE PRODUCT ON

SHELF

Every brand owner appreciate the

fact that labelling and packaging are

vital tools that makes a product THE

FACE IN THE CROWD rather THAN THE

FACE OF THE CROWD.



PRODUCTS’ LABEL IS A PRINTED

INFORMATION ABOUT THE TOTALITY

OF A BRAND IN BRIEF; IN-FIXED OR

AFFIXED ON THE PACKAGE OF A

PRODUCT

SELECTING A LEBELLING TECHNIQUE

DEPENDS LARGELY ON

• LABELLING TREND

•CONFORMITY WITH DESIGN

•CONFORMITY WITH PRINT

•CONFORMITY WITH PACKAGE

•TECHNICAL FLEXIBILITY WITH BUDGET

BRAND OWNER’S VIEW

Based on observation carried out in major stores and supermarkets, we would be considering the following packaging techniques

THE DIRECT LEBELLING TECHNIQUES PROVIDES A PRE –LABELLED

JAR/ CONTAINERS FOR DIRECT PRODUCTS FILLING TO

MANUFACTURING FIRM

DIRECT LABELLING TECHNIQUE

•waiting time for labels,

stickers and containers is

avoided.

•its reduces the cost of

labour or equipment for

labelling.

•it enhances production

time management.

•it reduces packaging ADVANTAGES

•THE DIRECT LABELLING

TECHNIQUE IS APPLICABLE TO

DIFFERENT PRODUCTS

CATEGORY.


THE IN-DIRECT LEBELLING TECHNIQUE DOES NOT MAKE

PROVISION FOR PRE –LABELLED CONTAINERS BUT LABELS ARE

MANUALLY OR MECHANICALLY APPLIED ON PRODUCTS

CONTAINERS DURING THE PACKAGING PROCESS

IN-DIRECT LABELLING

TECHNIQUE

The in-direct labelling technique does not make provision for pre –labelled containers

but labels are manually or mechanically applied on products containers during the

packaging process

Labels under this category comes in various form which includes;

•PRESSURE SENSITIVE LABEL

•WRAP ROUND LABELS

•SLEEVE/ SHRINK LABELSIN-DIRECT LABELLING TECHNIQUE

Available in both paper and

synthetic adhesive materials.

One of the most versatile labels

available in the market place.

Pressure sensitive, also known as

self adhesive labels work well

with virtually any combination of

printing method and suitable for

any packaging material( glass,

plastic, pet, paper board or tin)

CAN BE SHAPENED TO

CONFORM WITH THE

PACKAGING CONTAINER .


wrap round label

are available in

both paper and

synthetic film

WRAP AROUND

LABEL works well with

virtually any

combination of

printing method and

the synthetic material

is ideal for application

in the beverage market

given the

exposure to wet

condition and refrigeration.


Wrap Round Labels In Paper Form Are

Predominantly Used In The Packaging Of

Diary Products ( Tin- Milk) In Nigeria

This technique offers a number of inherent advantage in brand

positioning, marketing and products protection.

The shrink label is resistant to weather and scuffing, it is

adaptable to any size and shape, for any choice of container.

Shrink sleeve label is quickly becoming one of the leading packaging option for brand

owners Malibu bottle in Full Shrink Sleeve

is an inter play of science, art and technology in coordinating a system for preparing a brand or a

products for transportation, warehousing, logistic, sales and end use.

The only thing that is constant is change,hence the packaging sector has experienced a lot of development over the years from the

use of wineskin, basket of reeds,woven bags, wooden boxes etc.

PAPER BASED PACKAGING TECHNIQUE

Paper based technique was

predominantly used for

secondary packaging but with

advancement in technology,

paper is now combined with

other materials such as foils

to function at the primary

level

PACKAGING TECHNIQUES

ALLUMINIUM/ TIN PACKAGING TECHNIQUE

This involves the

process of sealing

up a Products in a

Plated steel

It is often used for

cans, screw tops,

aerosol and

packaged food

products.

This technique is

majorly used

because of its

ability to withstand

pressure of gases

that constitute the

products.

ALLUMINIUM/ TIN PACKAGING TECHNIQUES

ALLUMINIUM/ TIN PACKAGING TECHNIQUE

Medically , the application

of this technique for

consumer good( beverages)

was faulted for some

health challenging issues

As a result some

organisation has taken a

smart shift....

PLASTIC PACKAGING

Plastic packaging

is widely used

because of the

unique combination

of benefits it offers

such as durability,

light weight and

flexibility.

Plastic packaging is

for all season and

globally available in

PET , PVC, FILM,

FLEXIBLES

PLASTIC PACKAGING

The plastic

manufacturing firm

in Nigeria Presently

makes provision for

general needs by

making ,

Plastics of different

shapes and sizes

available in the open

market

PLASTIC PACKAGING


This plastic with

similar

characteristic can

still be

differentiated with

unique labelling

techniques


BLISTER PACKAGING


This is a packaging

technology that

uses pre-form

moulded plastic,

heat sealed over a

printed paperboard

card with foil or

plastic layer.

BLISTER PACKAGING


This technique is

commonly call push

through pack(PTP)

in the

pharmaceutical

sector.

The use of Blister pack has cut across different products

because it avails the consumer to see

different features of the products even before purchase

BLISTER PACKAGING


Blister materials

are also available

in rolls or sheet

which can be cut

into different

shapes

BLISTER PACKAGING


Tubes are usually

soft squeezable

container that can

take the form of

plastic or aluminium

PLASTIC or ALLUMINUM TUBE PACKAGING




PLASTIC or ALLUMINUM TUBE PACKAGING

Tubes are suitable

for thick liquid

products. Popularly

used in the

cosmetic industries


GLASS PACKAGING

OPTIMALS WHITE NIGHT CREAM

ORIFLAME COSMETICS

Glass are scientifically

regarded as safe for

packaging food, drinks

and medical related

products because it

doesn’t leach chemicals

The use of glass

started around

1500.B.C .

Glass can be moulded

in to varieties of

shape with different

colour.

Glass provide

visibility,

transparency and as

ability to withstand

pressureLove Potion

ORIFLAME COSMETICS

GLASS PACKAGING

The marketing world is full of examples of brands that have used

labelling and packaging to carve a unique position in the

market place.


In The marketing world its doesn't matter whether you are a lion or gazelle Just keep on running

“ no matter your labelling and packaging

technique create your own visual style, let it be

unique to your self and yet identifiable for

others”.. noel adepoju

THANK YOU

identifying labeling and packaging techniques to market your brand

Business