icq lsp intro
TRANSCRIPT
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everybody, everywhere
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ICQ at a Glance
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16.06.2011
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ICQ is a Social Messaging platform with a wide range of social capabilities & content
sharing tools.
ICQ solutions provide an holistic social experience on diverse communication platforms.
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ICQ Milestones
16 Mactive users
6.5 Mactive users
35 Mactive users
Established
1996 19982004
2011Acquired by DST
ICQ introduces
Social Messaging
(ICQ 7.5)
ICQ implements
localization on
local strategic
partnerships
Acquired by AOLEstablished by
Mirabilis,
innovator of the
(IM) software
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Social Messaging is taking instant messaging
to the next level. It is about integrating global &
local communication options
Audience &
Communities
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15.04.2011
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Young Community
• Early technology adapters
• Avid consumers and users of Social Media
• High mobile penetration among ICQ Users
• Active and dynamic communities across the
globe
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ICQ Confidential15.04.2011
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Young CommunityICQ’s lucrative brand attracts millions of
young users around the world!
13-17 18-24 25-34 35-44 45+
26%
43%
21%
6% 4%
ICQ Users by age
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Media PlatformsDesktop, Mobile, Web
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Desktop
ICQ Confidential
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Desktop - Examples
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Proposed Desktop features to Partner:
• Customized client for Sports client or Celebrity site client
• Zones – HTML format
• Promostrip – Icons that leads to Partner’s content area ,as well as
Sales oriented areas (i.e. Coca-Cola)• Games Center
Promostrip
TopModel Client
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Zones• HTML format with Partner’s content (Sport/Celebrity according to
what will be chosen to focus on)
• Partner’s Content and page views
• Video Content possible
• Various advertising opportunities
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- GermanyVideo Zones
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Prosieben Zones - Germany
ICQ Confidential13
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Zones – Germany Music TV
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Nova CZ
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Markiza SK
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ICQ 7.5 Facebook chat
Add your Facebook Friends to your contact list
and chat with them directly from ICQ
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ICQ 7.5Feeds from friends
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ICQ 7.5Video & Audio chat
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ICQ 7.5Moods, Game center, Emoticons
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SMS ServiceNew Channel of communication
Allows users to send Free SMS from ICQ , software to a
mobile phone and receive back SMS from the mobile to
the desktop client (MO)
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ICQ On-Site
ICQ Confidential
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Coming: user acquisition
ICQ Confidential
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Coming: sharing
ICQ Confidential
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Coming: SMS
ICQ Confidential
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ICQ Mobile Products
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Cross platform communicationA seamless communication experience. Users can chat
with friends on the go
AvailabilityPlatform agnostic approach also on mobile. Various
ICQ mobile platforms - iPhone, Android, Java, Windows
Mobile, Blackberry, Symbian, Mobile-Web chat
The Social Messaging toolA single communication tool for ‘on the go’. Users get
live updates from their friends on Social Networks
(Facebook, twitter)
ICQ Mobile
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ICQ Confidential
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ICQ Mobile ContentICQ Mobile Fun site offers ICQ branded
content provided by our partners.
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• ICQ Zones - the entry gate to ICQ:
• Opens automatically on log in
• Offers unique localized content
• Offers several ad placements:
• Zones Takeover – a 598X480 highly
visible banner that runs for 24 hours
• Top Banner – 728x90
• Expandable Ad – a 728x90 banner that
expands to full screen upon mouse-over
• Premium Content Tab
ICQ Confidential
Zones Ad Properties
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ICQ Partnerships
Model
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Case Study -
ProSieben Germany
Reaches 9M users
• About Pro7:
A leading European Media Corporation
• The Pro7- ICQ co-branded client provides
desktop & online presence to a TV brand,
allowing cross-promotion between the platforms
• Cooperation effectiveness: ProSiebenSat.1 and
ICQ partnered in ProSiebenSat.1 websites
moved from 9th to 3rd largest online marketer*
http://www.prosieben.de/icq/(*Since 2006, according to AGOF)
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Partner’s Benefits
• Strong engagement of young audience
• Promote partners TV/ Content and new page views
• New revenue stream
• Desktop, Web and Mobile presence
• Dominant Online community
• Music and video discovery tools (e.g. for sharing)
• Content distribution capabilities
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35ICQ Confidential
ICQ’s partnership contribution:
• A fully customized and configurable line of products
• Monetization platform
• Fully integrated social medium
• Direct channel to users/viewers
• Content platform
• Online worldwide community
• Strong brand for young targeted audience
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36ICQ Confidential
Partner’s Contribution:
• Strong brand and local presence
• Distribution and Marketing
• Local content
• Partner’s services integration to ICQ products
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Partnership Revenue Streams
37ICQ Confidential
• Ads Inventory –Display & Video ads
• Micro payments (e.g. games)
• Mobile content revenues
Business Model:
Revenue share agreement, no upfront cost
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Thank you
Yaniv LevinsonBusiness Development and Sales Director,
[email protected]; +972-54-6598262