ICONICBeauty is where inner beauty and fashion meet!

ICONICBeauty is a startup company founded by Letitia Torres, who wanted to pursue her passion in the make-up and beauty industry. The core foundation of this company is to reach out to women with low self-esteem and motivate them to find their inner beauty.

It’s no secret that the multibillion dollar fashion and beauty industry primarily focus on the outer layer of the human canvas. Everyday millions of women and young girls strive to meet the demand of society to be thin, beautiful, outgoing, fashionable and successful. But what happens when women forget to focus on the person within?

That’s where ICONICBeauty steps in. Not only do we want to help women feel good about what they see on the outside, but we want to help them love what they see on the inside as well. ICONICBeauty is a beauty company that will help promote self-improvement and empower women while serving as a platform for today’s top fashion and makeup trends.

Spread the WordEmpowerEncourageUplift

ICONICBeauty is going to restore the definition of true beauty to the world.

W Core Principles W

if ICONICBeauty...

...could look like another company who would they look like?

• Kavyar • Vogue • Loreal

...were a public figure who would they be?

• Oprah Winfrey

...could have a celebrity endorsement who would that celebrity be?

• Kate Hudson • Beyonce • Lupita Nyong’o

...could choose songs to represent the company which songs would they be?

Pretty Girl Rock- by Keri Hilson Team- by Lorde

I was here- by Beyonce Fancy- by Iggy Azalea

Roar- by Katie Perry

I need you now and

God is Able- by

Smokie Norful

Go Get It- by Mary Mary

if ICONICBeauty...

...could choose a public speaker to represent the company who would it be?

• Cindy Trimm

...could choose a public speaker to represent the company who would it be?

• Juanita Bynum

...could choose a quote to represent the company what would it be?

“Only as high as I can reach can I grow, only as far as I can seek can I go, only as deep as I look can I see, only as much as I dream can I be.”-Karen Ravn

“We promise to deliver beauty at its best and hope that women discover what makes their Beauty Iconic!”

The WOMAN Behind it All...

PROFESSIONAL EXPERIENCE

CAREER OBJECTIVEEnthusiastic, aspiring makeup artist known for forward thinking and fashion innovation. A proven team leader who combines creativity with professional experience to offer a comprehensive collection of attributes including problem solving, PC proficiency, communication skills, training abilities & time management.

AREAS OF EXPERTISE• B2B/B2C Marketing • Product Development, Positioning, Management & Training• Market Research, Analysis & Segmentation • Financial Forecasting & Reporting • Extensive knowledge and use of MS Excel, MS Power Point, MS Outlook, MS Word, IE, Adobe Presenter, Articulate Presenter, LMS, Audacity, TC & CRM Software • Skin Care • Merchandising • Makeup Artistry & Cosmetics

LETITIA J. TORRES

5LINX ENTERPRISES, Rochester, NY - 2008 to Present

5LINX Product Development & Marketing Manager - 2013 to PresentResponsible for product conceptualization, definition and positioning strategies. Requires market-potential research, training, competitive analysis and the articulation of product marketing needs team wide. Overlapping projects include spearheading existing product campaigns, planning new launches, analysing potential enhancements and updating plans for current and future products.

5LINX Field Operations: Training Specialist - 2010 to 2013Worked directly with the corporate research analyst, marketing and social media team members, the warehouse, call center and financial departments to compose and prepare 5LINX training topics, presentations and modules. Solely responsible for presenting all content and managing an interactive online university for 5LINX’s representative base. Upheld company policies and procedures by approving or denying submitted leadership training materials, including but not limited to audio, video and digital/printed marketing collateral.

DELIVERED RESULTS:

• Played a key role in the most successful product launch in 5LINX history by selling the most of this particular product in a 90 day period at a total of 38,098 orders.

• Trained 2000+ representatives on the LINX2Funds opportunity as well as other 5LINX products and services at twelve 5LINX International and Regional Training Events that have taken place in various states within the US.

• Produced video webinar trainings to 50,000 5LINX Independent Sales Representatives on various products & services.

• Implemented training processes for new associates by creating one-on-one, hands on experiences including but not limited to, demonstrating/teaching how to navigate company systems, explaining company policy and procedures, and answering general questions.

TRAININGBEAUTY FOR ASHES MAKEUP ARTIST ASSISTANT - PresentAssistant for Master Makeup Artist Rosalind Matthew

ROC THE BEAT MAKEUP TOUR - April 2014Makeup training by celebrity makeup artist KilPrity Mo

MACYS BEAUTY ADVISOR - 2012Worked as a beauty advisor for Macys Cosmetics Department

EDUCATIONBUSINESS/MARKETING STUDIES - 2008 to 2009

University of Phoenix Axia College, Washington, D.C.

NYS REGENTS DIPLOMA/BUSINESS ACADEMY - 1999 to 2003Benjamin Franklin High School, Rochester, NY

MANAGERS & SUPERVISORS CONFERENCE - December 2011Skill Path Training Seminars, Rochester, NY

This is the plan!Target Market

The primary target market for ICONICBeauty consists of mainly women from the ages of 15 to 55 - women who have a wedding coming up, engagement parties, birthday parties or simply just those who want to have a new and fun way of getting together. This also includes women who have an interest and passion for the fashion and beauty industries.

These active women represent a demographic group of successful individuals with disposable income that can range from $40,000 to $120,000 annually. Despite their comfortable incomes, these consumers are conscious of the demand of the trending in the fashion and beauty industry.

Services Being Offered

The services that will be provided by ICONICBeauty consist of make-up parties which, is a creative and cool way for women seeking a new spin on girls’ night out, a bachelorette party, wedding parties, and parents looking for a unique party idea for their daughters sweet sixteen or graduation party - etc. We offer various packages with different price points depending on the size of the party. Once a customer selects a party package, ICONICBeauty will enroll the party hostess - who will then be asked to invite anywhere from 10 to 50 individuals. Finally, the host/hostess will also be asked to choose their preferred venue. In turn, ICONICBeauty will travel to the designated party location and each host/hostess will receive a party pack with all the elements required to execute their at home make-up event. These will include products for demonstration and guest giveaways with suggested make-up items.

Secondly, ICONICBeauty will be offering make-up seminars to those who wish to brand themselves as a make-up artist in a social media setting. We provide an in-depth demonstration of how make-up is used and applied. In addition to the demonstration, ICONICBeauty will offer top tips and tricks on how to become and brand yourself as a make-up artist. In these seminars you will learn everything from color correction, highlighting, contouring, blending - etc. The

seminar will outline everything you need to learn to build your brand through Facebook, Instagram, Pinterest and Twitter. Also during the seminar we will teach on professionalism, consulting, and building your brand and networking with other professionals in this industry.

Lastly, ICONICBeauty will be offering make-up services for special events, such as wedding parties, proms/balls, special occasions, fashion shows and photo shoots etc. These are private make-up sessions, one on one for a professional look for the big day. ICONICBeauty make-up services include professional make-up application which includes different packages for a specific event.

Know your client!ICONICBeauty understands the importance of getting to know our clients and their expectations. Every human canvas is unique and every woman has their own dreams, expectations and health/beauty restrictions. In order to get a closer look and to document our clients adherences to our terms, conditions and liabilities the following forms are utilized.

Please complete the following information about yourself:

Name:___________________________________________________________________

Address:__________________________________________________________________

City______________________________________State____________ZIP_____________

Phone #: _______________Mobile: _____________________Fax #:__________________

Email Address:_________________________________Website:_____________________

Agency (if applicable):________________________Agent Contact:___________________

Date of Event:_______________ Time: ___________Type of Event:__________________

Location/Address of Event:___________________________________________________

Know your client!Client Release for Makeup/Eyelash Extensions & Consent for Procedure I, _______________________________________ understand fully that I am contracting ICONICBeauty for Makeup or beauty services, which may include eyelash extensions. The ICONICBeauty Makeup Artist will provide Services with reasonable time, care and skill. I understand ICONICBeauty will make every reasonable effort to ensure customer satisfaction; yet I understand I am fully responsible for the outcome of any of my services. I further understand that each client may have different results, based on skin type, or personal allergies to cosmetics or product ingredients.

____I agree to use only recommended products on my eyelash extensions, and that I should not get them wet within the first 12 hours after application. I understand that there are many variables, including technician expertise, hair growth cycle, use of skin care products or cosmetics, and the overall care given that will influence how long my extensions remain in place. ____I acknowledge that I should not rub my eyes or pull on my lashes after the eyelash extensions have been applied. I have also been advised that using mascara containing glycols or carbonates can shorten the length of time that my extensions remain in place. I will not use waterproof mascara on my eyelash extensions at all. ____I have read and discussed the above information with my certified Makeup Artist.

Client Release & Agreement for Portraiture Services

I, _______________________________________ understand fully that I am contracting ICONICBeauty for makeup services, which includes the use of any photos taken during the time of rendering any services.

_____All images created by ICONICBeauty are property of both ICONICBeauty by Letitia Jonte and the client named on this agreement. ICONICBeauty by Letitia Jonte provides initial access to all imagery by way of online galleries provided to the client via the Internet, as well as one hard copy disc containing the clients images. ICONICBeauty is not responsible for the loss or distribution of the images after they have been provided to the client. I understand that I may request additional copies of imagery, but fees may apply. _____ICONICBeauty reserves the right to be named as “ICONICBeauty” on any print materials, websites or copies of photographs if used for reprint or display purposes. The client agrees to notify ICONICBeauty by Letitia Jonte if any materials are to be used in the media, (including web, print, television or film) to obtain proper consent form for third parties to avoid copyright infringement against ICONICBeauty by Letitia Jonte.

Client agrees to hold harmless ICONICBeauty, its agents, assistants and staff from any liability from allergic reactions, injuries, losses, damage, costs, claims and actions that may occur to Client or Clients party members.

By signing below, I accept full responsibility for the decision to participate in makeup or beauty services performed by ICONICBeauty and agree to the terms herein this Consent. This agreement represents all the terms and conditions agreed upon by the parties. No other understanding or representations, oral or otherwise, regarding the agreement shall bind any of the parties.

Client Signature_________________________________________________________ PRINT NAME______________________________________________ Date________________________________

ICONICBeauty Rates & Service Options Please Complete Your Choice of Services Below:

ICONICBeauty Standard Services Price Qty. & Total

Makeup & Eyelash Extension $60 ___ $______ Makeup Only $55 ___ $______ Glamour: Makeup (portraits) $75 ___ $______ Headshots/ Corporate: Makeup Only $80 ___ $______ Makeup Trial (prior to events, with booking) $35 ___ $______ Travel Fee (required per 30 miles) $30 ___ $______

ICONICBeauty Services for Wedding Day Price Qty. & Total

Bride: Makeup Only $75 ___ $______ Bride: Makeup, & Eyelash Extensions $100 ___ $______ Attendants: Makeup Only $55/per person ___ $______ Attendants: Makeup & Eyelash Extensions $65/per person ___ $______ Attendants (5+): Makeup & Eyelash Extension $60/per person ___ $______ Flower girls: $35 / per person ___ $______ Makeup Trial $25 (discounted)___ $______ Travel Fee (required per 30 miles) $30 ___ $______

ICONICBeauty Services for Events Price Qty. & Total

Quinceanera: Makeup & Eyelash Extension $90 ___ $______ Quinceanera: Makeup Only $70 ___ $______ Glamour: Makeup (portraits) $100 ___ $______ Headshots/ Corporate: Makeup Only $80 ___ $______ Makeup Trial (prior to events, with booking) $30 ___ $______ Travel Fee (required per 30 miles) $30 ___ $______

ICONICBeauty Services Total: $________

How to Book ICONICBeauty services for Events & Portraits: Wedding/Quinceanera makeup packages extend a makeup trial session prior to the event date (optional). This allows the artist to discuss makeup options in a private, relaxed setting. The bride will also be provided with a complimentary small makeup touch-up kit for the wedding day.

Note: All wedding/Quinceanera parties or events are required to be paid in full as a group, prior to the event date. A 50% nonrefundable deposit is required to secure the service for event date. Trials without booked ser-vices are $250, the cost of the nonrefundable deposit if booking online.

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Form of Payment: Cash_____ Cashier’s Check_____ Money Order_____ Visa_____ Master Card______

Make-Up Artist Profile CardName:Mobile Phone:Email address:Address:City: State ZipService: ¤ Special Event ¤ Bridal ¤ Photo ¤ Para-Med ¤ Lesson ¤ Gift-Cert ¤ Consult ¤ Other

Location: ¤ Salon/Spa ¤ Studio ¤ Port to Port

Condition in which you work/spend most time: ¤ Natural ¤ Sporty ¤ Humid ¤ Hot ¤ Cold ¤ Damp ¤ Indoors ¤ Outdoors ¤ Travel ¤ Other What image best describes you? ¤ Normal ¤ Sporty ¤ Classic ¤ Romantic ¤ Dramatic ¤ Business ¤ Other What colors look good on you/would like to wear?¤ Reds ¤ Oranges ¤ Yellows ¤ Greens ¤ Blues ¤ Violets¤ Black ¤ Gray ¤ White ¤ Neutrals ¤ Pastels ¤ Metallic ¤ Other

Age Group:

Facial Shape: ¤ Square ¤ Oval ¤ Round ¤ Heart¤ Diamond ¤ Oblong ¤ Triangular

Skin Type: ¤ Normal ¤ Dry ¤ Oily ¤ Combo¤ Sensitive ¤ ConcernsDo you have any special skin conditions such as: ¤ Acne ¤ Rosacea ¤ Eczema ¤ OtherDo you have any known allergies: If so, please list them:

What skin care and makeup brands do you use on a regular basis?Have you ever used Eyelash Extensions?¤ Yes ¤ No ¤ Have them now Brand: Do you wear contact lenses? ¤ Yes ¤ NoHave you worn false eyelashes - strips or clusters?¤ Yes ¤ No ¤ Have them now Brand:Are you familiar with aftercare of eyelash extensions to preserve their wear? ¤ Yes ¤ No

Questions or concerns regarding any services - If so, please list them?

Date Services $ Fee

Rate $ (Hourly, Flat, GRP)

Deposit $ Balance $Port $ Cerf. #Referred By:Retail:

Skin Color: ¤ Light ¤ Medium ¤ Dark ¤ Black ¤ Shallow ¤ Olive ¤ Translucent ¤ Rosy ¤ Peaches & Cream ¤ Other:

Eye Color: ¤ Black ¤ Brown ¤ Hazel ¤ Green¤ Blue ¤ Violet ¤ Contacts-Color/s:

Hair Color: ¤ Light ¤ Medium ¤ Dark ¤ Blonde¤ Red, Cool/Warm ¤ Brown ¤ Black ¤ Silver ¤ White ¤ Other:

Notes:

This is only the beginning!

Partner, join or support ICONICBeauty to restore the definition of true beauty to the world.