ice portal - deliver visual from travel suppliers to travelers
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TRANSCRIPT
ICE Portal Manages & Distributes visuals from travel suppliers to over 11 million
unique visitors a month on 1,000s of websites the globe in nine languages.
What Counts!?
83% of online travel shoppers consult videos, 360s virtual tours or pictures before booking. 81%
- EyeForTravel : “Soon video travel will become prerequisite to sell online”
75% 75% of consumers who booked direct visited an OTA and 83% performed a web search prior to booking.
- Search, OTAs, and Online Booking: An Expanded Analysis of the Billboard Effect, Cornell Hospitality , April 2011
13% Supplier’s look-to-book conversions increase up to 13% when videos and 360s are present.
- ICE Portal and Ocean Properties Case Study of 27 properties, March 2009
Focus: Content Marketing
“Creating and distributing relevant and
valuable content to attract, acquire, and
engage a clearly defined and understood
target audience - with the objective of
driving profitable customer action”
Visual Strategy
Local Search & Social Networks
OTAs | Wholesalers | Intermediaries
GDSs and Pegasus
Distribute relevant visuals that attract and
engage your target audience with the goal
of increasing direct bookings & profitability!
photos + rich media
What is your Visual Content Strategy?
2014*PrecICE - Targeting
• Family
• Romance
• Business
• Seniors
• Etc…
Curating Visuals into Relevant Groups to Deliver the Right Experience
to the Right Person at the Right Time and on the Right Device!
We’re SoLoMo
Mobile
Social
Local
We’re Actionable
Clicking text overlay on top of video will go directly to specified webpage
Notable Partners
Differentials online
ICE PORTAL/ FULL SCREEN
Competitor
Social Sites
• Self contained app
showcasing the property’s
media gallery
• Can include booking engine
• Easy integration into
Facebook fan pages to
increase engagement and
bookings
Average ICE ROI: 538 to 1
Increased Lead Value 10%24%
Increased Visitor Value 5cents 30c
Increase in Conversion value 50cents 90c
External Distribution causes increase in #attribution of:
Before RM After RM Change
Unique Visitors 400,680 452,768 +13%
Bookings 19,200 24,585 +28%
Conversion 4.79% 5.43% +13%
Total Sales $8,640,000 $11,063,396 $2,423,396
Taken from ICE Case Study with Ocean Properties
Taken from ICE Case Study Hotels combined Affiliate
What Does ICE Do ?
Produce
Host
Deliver Visuals from Travel Suppliers to Travelers
Increase Your Traffic
• Greater website traffic & higher conversion
We’re Here for You
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