SELF SERVICE CASE STUDYICE ENERGY

CREATED A NEW B2B EXTRANETCUTTING THE COST OF SELLING BY OVER 70%

Ice Energy was first in the UK to recognise the potential of Ground Source Heat Pumps. They are the top UK supplier of Heat Pumps to homeowners, property developers, social housing providers and commercial renewable energy projects. Its parent company is the FOOTSIE 250 listed, SIG PLC.

WHO IS ICE ENERGY

Ice Energy decided to move into the B2B

market, targeting a fragmented and elusive

audience of heating engineers and

plumbers with a self-service

extranet.

ICE ENERGY’S CHALLENGE AND OUR SOLUTION

We built an eCommerce-enabled

extranet using .NET components for the product

configurator and Kentico for the eCommerce functionality.

WHAT WE DELIVERED

A .NET and Kentico eCommerce-enabled extranet

Making a new sales channel available to an existing B2B customer base required insight. We researched the audience’s specific needs to determine the ideal configuration, kit selection and checkout process. Our technical requirements capture process defined our approach to the CRM and billing system integration. Soft-launching the new channel allowed us to gather valuable feedback and further improve the offering.

» Business Analysis » User Experience » Analytics » .Net Development

» Kentico CMS » Microsoft SQL » Microsoft .NET

HOW WE DID IT

SKILLS USED TECHNOLOGIES USED

THE OUTCOME

The number of telephone orders was reduced significantly and so was the cost of order handling. We integrated with the CRM and financial systems to provide

data integrity and accuracy, as well as real time access.

thousands 300+ 70% of customers

engaged via the new channel

components powered the kit

configurator

reduction in cost per order