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ICBM 2019
CONTENTS
Message ii
Message from the Conference Chairs iii
Keynote Speeches iv
Industry Talks viii
Invited Talks xv
Program Overview xxi
Index of Abstracts xxiv
Abstracts 1
Organizing Committee 52
Technical Committee 54
International Dignitaries 57
ICBM 2019
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K M Khalid MP
State Minister
Ministry of Cultural Affairs
Government of the People’s Republic of Bangladesh
Message
It is a great honor for me to be involved with the 2nd International Conference on Business and Management
(ICBM 2019), organized by Brac Business School, Brac University. I am overwhelmed to know that more
than 160 research papers will be presented by 200 local and international participants. Definitely, it reflects
an outstanding team work and profound activities which were accompanied by the organizing committee of
ICBM 2019.
I firmly believe that this conference will help the scholars to develop their career and it will be a great
experience for them. Moreover, this conference would help the industry people to think more creatively.
It is a great initiative taken by Brac University which will contribute towards the development of the business
arena. It is creating opportunities and helping the students to explore themselves in order to fit in the workplace
based on global phenomena. I am confident that in future Brac University will take such initiatives by which
the society will be benefited at large.
Finally, I would like to conclude with best wishes.
K M Khalid MP
State Minister
Ministry of Cultural Affairs
Government of the People’s Republic of Bangladesh
ICBM 2019
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MESSAGE FROM THE CONFERENCE CHAIRS
Professor Vincent Chang, PhD
Honorary General Chair, ICBM 2019
Professor Mohammad Mahboob Rahman, PhD
General Chair, ICBM 2019
Assoc. Professor Md. Mamun Habib, PhD
Program Chair, ICBM 2019
Welcome to the second International Conference on Business and Management (ICBM 2019) taking place on
April 25-27 in Dhaka, Bangladesh.
The theme for this year’s conference is ‘Industry Focused Global Research Trends in Business and
Management.’ As such the conference aims to bring both practitioners and academics together, to promote a
valuable exchange of ideas, and to facilitate discussion on current affairs in business and management.
As management researchers meticulously investigate how the world’s needs can be met through business
activities that promote a better quality of life, that goal can be achieved only by fostering enduring partnerships
between industry and academia. And ICBM 2019 is a purposeful step toward cultivating such partnerships
right here in Bangladesh.
The context for both business activities and management research is not only global, but highly
interdisciplinary. Following the success of the previous conference, ICBM is set to welcome international
participants yet again this year, and we are delighted to have four distinguished international scholars as
keynote speakers. The range of topics is sufficiently broad with submissions covering exciting new areas in
addition to traditional management disciplines.
We are grateful to have the support of key players in the local industry, particularly of our Platinum Sponsor,
ACI Limited, one of the largest conglomerates in the country. We are also thankful to Gold Sponsors Abdul
Monem Ltd., Brac Bank, IPDC Finance and Runner Automobiles, and to Silver Sponsors Mutual Trust Bank
and bKash.
We hope you will enjoy this three-day conference and be able to utilize this platform to enhance your
knowledge and explore new ideas.
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KEYNOTE SPEAKER
Prof. Dr. Tzong-Ru Lee
Department of Marketing
National Chung Hsing University, Taiwan
Friday, 26 April 2019, 10:00 AM – 11:00 AM
To Set Up APMI Index by Using Open Data of Taiwan Hog Industry
APMI is PMI (Purchasing Managers’ Index) application in Agriculture. It means that the focus of this paper
is to build APMI based on PMI. PMI is popular in manufacturing sector in Taiwan. In this paper, the authors
will show what variables we choose for building APMI and what data that we collected from Taiwan
government open data. Then, the authors will show what methodology that we used to form APMI equation
and calculate the APMI. The result for readers to know how we build APMI in reality, we use Taiwan hog
industry as numerical example.
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KEYNOTE SPEAKER
Prof. Dr. Ahmad Bashawir bin Abdul Ghani
Vice Chancellor
Universiti Utara Malaysia
Friday, 26 April 2019, 02:15 PM – 03:30 PM
Connecting the Dots between University Research and Industrial Revolution
Do we realize that most of the researches done at universities are not in sync with the dictates of industrial
revolution? There are many researches in business and management published in multitude of journals.
However, it has a low level of industry take up and focused. The reason being scholars were misled to believe
that the citation count receives are indications of the positive impact of their research as opposed to the
potential to improve the decision making of practitioners or the industry. To address this issue and connect
the dots, there is a need to fundamentally change the research approach that engenders a significant increase
in industry focused research while ensuring that the existing academic research capability continues to
develop. This study proposes a mechanism for connecting the dots between research on managerial or
corporate processes and the processes affecting organizational competitiveness and societal well-being.
Universiti Utara Malaysia (UUM) addresses the issue by setting up the Tun Dr. Mahathir Mohamad’s Thought
Institute (IPDM) where key clusters are established with focused research activities that contribute to the
socio-economic development and sustainability of the industry and people. The said institute undertakes
collaborative ventures with the industry and also research collaborations with distinguished universities
especially with the world's top 100 Universities. In the context of Bangladesh, the country researchers can
look at UUM’s experience in assisting Malaysia forge ahead economically and socially. Bangladesh
universities can play a significant role in increasing the Bangladesh industrial competitiveness globally. There
are several research areas that the academics can undertake relevant and impactful industry focused research.
If this is feasible, eventually you can see the dots connected. As academicians and researchers, our role is to
act as the bridge that links the two sides. Overall, this keynote will address the following questions that will
provide significant benefits to both academia and industry. What is the current problem in overall university
academic research in business and management?; The importance of connecting the dots between university
research and industrial revolution; How to enhance the practical relevance of industry focused research in
academia?; How UUM is gearing up towards industry focused research to have more impact?; and How
Bangladesh universities can align academic research with Bangladesh industrial competitiveness and societal
wellbeing?
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KEYNOTE SPEAKER
Prof. Dr. Hui-Ming Wee
Department of Industrial and Systems Engineering
Chung Yuan Christian University, Taiwan
Saturday, 27 April 2019, 09:00 AM – 10:15 AM
Industry 4.0: Driving Logistic Innovation
Guidelines for the Use of Internet of Things and Cyber-Physical System
Although in its conceptual state, Industry 4.0 promises a revolutionary leap in manufacturing industries for
the next 10-20 years. Industry 4.0 is defined as a computerized manufacturing industry with connected
intelligent devices, machines and physical objects; the goal is to construct an intelligent factory which is
characterized by adaptability, resource efficiency and ergonomics. It integrates customers and business
partners to enhance the value chain. Its advantages are: i) Communicate independently and without wire. ii)
Optimized individual customer product manufacturing, iii) Resource efficient production. iv) Create energy
saving efficiencies and reduce costs, and v) Lower the amount of carbon emitted.
This talk provides some insights and guidelines for designing a successful adaptation of Industry 4.0 using the
Internet of Things (IoT) and Cyber-Physical Systems as part of Big Data Analytics. Several insights from
published surveys, research papers and journals are collected in order to support our view in constructing the
guidelines.
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KEYNOTE SPEAKER
Dr. Pairach Piboonrungroj
College of Maritime Studies and Management
Chiang Mai University, Thailand
Saturday, 27 April 2019, 02:15 PM – 03:30 PM
Short Biography
Dr. Pairach Piboonrungroj is now the associate dean of the College of Maritime Studies and Management,
Chiang Mai University. Dr. Pairach studied a PhD in Logistics and Supply Chain Management at the Logistics
Systems Dynamics Group of Cardiff University. His multiple-awarded PhD research aims to explain
relationships in tourism supply chain via lens of transaction cost economics using a statistical technique called
structural equation model (SEM). He was awarded an MSc (distinction) in Logistics and Operations
Management from Cardiff University in 2009. In 2005, he got a Bachelor of Economics (First-class honour)
from Chiang Mai University (Thailand).
Dr. Pairach has involved in a number of research projects in logistics and supply chain management in various
industries such as tourism, business events, creative economics and logistics as well as consultancy works to
various organisations such as The World Bank and Thailand Ministry of Tourism and Sports. He is also an
ad-hoc reviewer for several journals and conferences. Dr. Pairach is also an R enthusiast, co-founder of R
User Groups in Cardiff (Cardiff-R) in the UK and Chiang Mai (ChiangMaiR), in Thailand. His underlying
research theme is an application of economics theories and techniques to logistics and supply chain
management.
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INDUSTRY TALK
Mr. M. Anis Ud Dowla
Chairman
ACI Group
Short Biography
Mr. M Anis Ud Dowla, the Chairman of ACI Limited, is one of the most successful personalities in
Bangladesh business circle. He has maintained a high profile, and has provided leadership to business
community in different capacities. Mr. Dowla served in the British Oxygen Group of UK in Pakistan,
Bangladesh and Kenya for 27 years, including 12 years as Managing Director of Bangladesh Oxygen Ltd. In
1987, he became the Group Managing Director of the three ICI companies in Bangladesh. With experience
gathered while working with British Multi-nationals for over 32 years, Mr. Dowla has continued to maintain
the multinational culture and management style in ACI, with especial emphasis on quality, productivity and
customer services.
Mr. Dowla was the President of Narayangonj Chamber of Commerce and Industries in 1977. He has since
been elected President of the successor trade body named Metropolitan Chamber of Commerce & Industries
in 1978, 1995 and 2010.
Mr. Dowla has considerable contribution in the field of Industrial Relations of the country. He was elected
President of Bangladesh Employers Association for four terms, the only national employers’ organization, in
1975-1976, 1976-1977, 1991-1992, 1992-1993 and also elected as President of Bangladesh Employers
Federation for two terms in 2003-2004 and 2004-2005.
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INDUSTRY TALK
Mr. A. S. M. Mainuddin Monem
Deputy Managing Director
Abdul Monem Limited
Short Biography
ASM Mainuddin Monem is an entrepreneur and an industrialist with direct involvement in a variety of sectors
including university, pharmaceutical plant, captive power generation plant, producer of refined sugar, bottler
of Coca Cola, producer of Igloo ice cream, importer and marketer of branded foods/snacks and vegetable oils,
etc. His educational foundations are from world class institutions in the US including the Harvard Business
School.
He is frequently invited as a speaker at conferences on a wide array of subjects of national, regional and
international importance and interests. He has served in several panels and task force committees to address
national and regional matters.
After working in investment banking and completing his education at Harvard, ASM Mainuddin Monem, the
eldest son of Abdul Monem, who is the founder and Managing Director of Abdul Monem Limited, returned
to Bangladesh with the mission to turn his father’s company into a modern business and use it as a platform
to generate economic and social change in Bangladesh.
An MBA graduate of Harvard Business School, as Deputy Managing Director, he is responsible for the
finances of Abdul Monem Limited (AML). AML is one the largest construction companies in Bangladesh. It
has built a significant fraction of the roads of Bangladesh, maintained the Jamuna Bridge for many years,
modernized Bangladesh’s largest airport, and built flyovers and bridges in Dhaka. It is also very prominent in
the food and beverage space. It is one of only two bottlers of Coca-Cola in Bangladesh and is the producer of
the most popular ice cream brand in Bangladesh, Igloo Ice Cream.
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INDUSTRY TALK
Mr. Selim R. F. Hussain
Managing Director & CEO
Brac Bank Limited
Short Biography
Mr. Selim R. F. Hussain joined Brac Bank Limited as the Managing Director & CEO on November 8, 2015.
Mr. Hussain is a career banker and an immediate past CEO & Managing Director of IDLC Finance Limited
who is widely recognized and highly acclaimed across the financial sector for being the architect of IDLC
Finance’s meteoric rise over the past six years. He was also the Chairman of the Board of Directors from 2010
to 2012 of IDLC Finance’s two subsidiaries – IDLC Investments Limited and IDLC Securities Limited.
Mr. Hussain has an Honors degree in Accounting from Dhaka University and an MBA (Major in Finance)
from the Institute of Business Administration, Dhaka University.
He worked in various roles with the two largest multi-national banks in Bangladesh, ANZ Grindlays Bank
and Standard Chartered Bank, for twenty four years, before moving to the IDLC Group in 2010. He has resided
and worked in India and Australia for a significant period of his career. Prior to taking over the helm at IDLC
Finance Limited, he was the Head of Finance & Strategy for Standard Chartered Bank\s Consumer Banking
Division in Mumbai, India. Mr. Hussain was also the CFO of Standard Chartered Bank, Bangladesh, from
2002 to 2007. Mr. Hussain was also a Director at the Credit Rating Agency of Bangladesh (CRAB) and the
Vice Chairman of the Bangladesh Leasing & Finance Co Association (BLFCA) since 2012.
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INDUSTRY TALK
Mr. Hafizur Rahman Khan
Chairman
Runner Automobiles Limited
Short Biography
Mr. Hafizur Rahman Khan, born in 1955, is the Chairman of Runner Group of Companies. He completed his
B. Com (Hons), M. Com (Management) from University of Rajshahi. After completion of his education he
started his career in a private organization named Farmland Engineering Limited from 1978 till 1983. Then,
he joined HS Enterprise Limited and served there till 1999 as Director Operation. Subsequently, he established
Runner Automobiles Limited and is actively involved in the operations of the company. He has also
established Runner motors Limited (RML) where India appointed RML as an Exclusive Distributor of famous
brand Eicher (LCV and MCV) trucks and pickups in Bangladesh.
He is one of the most experienced industrialists in the automobiles sector of Bangladesh. Hafizur Rahman
Khan has been selected as Commercially Important Person (CIP) for the period 2013-2014. He is the President
of “Bangladesh Automobiles Assemblers and Manufactures Association” (BAAMA) and also the Chairman
of Varendra University.
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INDUSTRY TALK
Mr. Mominul Islam
Managing Director & CEO
IPDC Finance Limited
Short Biography
Mr. Islam is holding the position of Managing Director & CEO since January 2012. Prior to that he was the
Deputy Managing Director of the Company from July 2008 to December 2011. Mr. Islam joined IPDC in the
year 2006 as Head of Operations. During his tenure at IPDC, he has played pivotal role in reshaping the
organization through strategic planning, rebranding, organizational restructuring, automation, process
reengineering, control and compliance, service quality etc.
Prior to joining IPDC he worked in American Express Bank (AEB) and Standard Chartered Bank (SCB) for
more than 7 (seven) years with an enriching career in different areas of the Banks e.g. General Banking,
Reengineering, Service Quality, Risk Management, Project Management, Business Contingency Planning etc.
During his tenure at AEB he went through the Six Sigma Black Belt training at Brighton, UK and managed
several Six Sigma projects for AEB Bangladesh, Singapore, UK, Hong Kong, India and USA.
He holds a Master’s in Economics from North South University and completed his Bachelor of Business
Administration from Institute of Business Administration, University of Dhaka.
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INDUSTRY TALK
Mr. Anis A. Khan
Managing Director & CEO
Mutual Trust Bank Limited
Short Biography
Anis A. Khan (AAK), a Fellow of the Institute of Bankers Bangladesh (IBB), has had 35 years of experience
and training in banking, capital markets, management, and leadership practices. Anis currently serves as the
Vice Chairman of the Industrial & Infrastructure Development Finance Company Limited (IIDFC), Director
of BD Ventures Limited, Independent Director and Chairman of the Board Audit Committee of Berger Paints
Bangladesh Limited (BPBL) and Vice President of Bangladesh Association of Publicly Listed Companies
(BAPLC).
He is the recipient of numerous accolades including the ‘Business & Entrepreneur Excellence Award 2016’
where he was recognized as the ‘Inspirational Business Leader of the Year’, at a ceremony held in London,
United Kingdom and which was organized by the UK Bangladesh Catalysts of Commerce & Industry
(UKBCCI) on November 20, 2016. He is the Immediate Past Chairman of the Association of Bankers,
Bangladesh Limited (ABB) and a former Chairman of Primary Dealers Bangladesh Limited (PDBL). He also
served as the Chairperson of the SWIFT Member & User Group of Bangladesh. A regular speaker on the
global circuit, he has demonstrated his international quality competency in the field of finance, banking and
management.
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INDUSTRY TALK
Mr. Sanjeev Gathani
CEO and Knowledge Leader
Better Business Governance – APAC Pte Ltd (BBG), Singapore
Short Biography
Sanjeev Gathani is the founder and Chief Executive Officer (CEO) of Better Business Governance (BBG) –
APAC Pte Ltd, and has more than 20 years of experience in the areas of Governance, Risk and Compliance
which stems employment and engagement with family run business to multi-national corporations.
Presently, Sanjeev also serves as an Independent Director for Ponco Pacific Pte Ltd, and is a well-regarded
Corporate Trainer and Speaker and has delivered plenty of trainings and exclusive talks in the space of
Corporate Governance, Data Security, Data Privacy and Fraud and Risk Management. These sessions were
delivered to both Academia and Corporate sector organizations.
He has also written several articles in local newspapers not only on every day topics that matter to ordinary
people but also on Corporate Issues. He has been featured in Brunei Times on several occasions and had his
articles published in the editorial section of the Today Newspaper.
In 2016, Sanjeev was the First Singaporean to be awarded the title of Global Hero, an award that recognizes
the efforts put in to adopt healthy lifestyle through exercise despite medical challenges. He is also founder of
a social Not for Profit enterprise that helps obese folks to adopt a healthy lifestyle through proper diet and
exercise.
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INVITED TALK
Prof. Dr. B. Chandrachoodan Nair
ITM Business School, India
Business Analytics-Leveraging the Power of Data
Data Analytics is gaining considerable momentum due to the emergence of data in large volumes from variety
of sources at high velocity with the rapid advancement of technology and computational power. In this article,
leveraging of data for analytics in the perspective of a Manager is discussed. The power of data in decision
making is highlighted. Data-driven decision making has a larger influence in business outcomes. The data
sources and data structure are presented. Descriptive, predictive and prescriptive analytics are described. A
brief account of domains of Business analytics is given. Application of Analytics in specific service sector
industries like Consumer Packaged Goods (CPG), telecom, utilities and health care are also presented.
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INVITED TALK
Prof. Dr. Razamin Ramli
School of Quantitative Sciences, Universiti Utara Malaysia
Malaysian Harmony Index Based on Culture and Identity of the Nation
Culture and identity vary across the nation of a country where social norms of individual citizens would shape
the individual behavior thus the whole society. As Malaysia is moving towards a developed country, the
stability of its nation is one of the benchmark that any potential investors and businesses look for. Thus, in
this sense, it is important to maintain a harmonious environment throughout the country, which are greatly
influenced by culture and identity of its multi-ethnicity of the people. Therefore, this study took the effort to
develop a harmony index based on the existence of various culture and identity of the Malaysian nation. In
the process of developing the index, a Multi-Criteria Decision Making (MCDM) approach is utilized in
determining the importance of all relevant criteria as classified under national culture and identity. These
criteria are those identified as contributing factors that support the harmonious living in the context of diverse
Malaysian population. Subsequently, the concepts of weight and rank are embedded in the development of
the index. As a result, a unique instrument is established such that the harmony level of a population or nation
can be measured. The findings also reveal the degree of importance of each criteria under culture and identity.
The index value obtained can be used to guide for national policy establishment and plan for appropriate
activities by relevant government authorities.
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INVITED TALK
Prof. Dr. C. V. Gopinath
Baba Institute of Technology and Sciences, India
An Innovative Method of Retaining Best Faculty Through
In any accreditation procedure ‘teaching learning process’ parameter plays a significant role. Best faculty are
required to improve the quality of ‘teaching learning processes’ This paper discusses the biggest challenge of
retaining best faculty in any educational institution through an innovative method called ‘faculty performance
based incentives’. There are numerous methods to gauge the faculty performance globally and each
educational institution has got it’s unique method. Student feedback, university results, teaching aids and
attitude towards institution are considered for evaluating faculty performance in this method. This method was
tried and tested continuously for three years in an institute and the results were appreciated by National Board
of Accreditation (NBA) team of All India Council for Technical Education (AICTE).
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INVITED TALK
Prof. Dr. Bishnu Prasad Mishra
Centurion University of Technology and Management, India
Artificial Intelligence Based Health Policy Drafting for Farmers of Odisha
Sixty-nine percentage of Odisha population are farmers and they have increasing health related problems. The
chronic diseases like poor hearing, poor eyesight, asthma, blood pressure, diabetes, cholesterol, skin disease,
cancer and dementia are spreading fast among the farmers of Odisha. Disease related to BP and blood sugar
affects 30% of the farmers of Odisha and is increasing every year. The have a sustainable development and
food production, good health of farmers is of prime importance. The irregular food habit of the farmers during
the cropping season and poor water for consumption affect their health. The outcome is many diseases with
fatal consequences. Detailed study with clinical data are collected, analyzed to arrive at a conclusion that the
chronic diseases are spreading fast among labor class of in agriculture sector. This has far reaching
consequences. Planners and implementers have to join hands to see that the health issues of the poorest of
poor farmer is resolved. Questionnaire has been developed, data collected using the random stratified sampling
technique. The analysis has been made to find central tendencies and conclude the present status of
communicable disease and chronic diseases.
Dimension reduction analysis (PCA) has been conducted to fine the factors affecting jointly as principal and
second principal component. The policy to be framed to decrease occurrence of disease in villages using the
key players like government, political party, line department, agricultural workers, NGOs, private and
government hospitals, medicine companies, interdepartmental convergence and finance (government /
insurance company). The secondary stake holders like climate and disease, trained doctors team, clean water
and sanitation, nutritional security, pace of implementation of short term and long term curative and preventive
plan, location specific remedial measures and web based governance. The data from the farmers are to be
collected in raw accuracy format (low, medium and high) and using fuzzy logic and rules to be developed by
the experts to know the action to be taken in different situations. The drafted policy will have most correlated
and less numbers of factors to be considered so that the implementation efficiency is high. Similarly rule based
FL will help the ground level workers to take correct decision and implement it for best efficient
implementation. Web based governance will help to located the exact location of occurrence of the disease
and plan remedial measure accordingly. Visible changes will help in building the confidence of the public and
goal can be achieved in time.
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INVITED TALK
Dr. Mir Abdul Sofique
Department of Tourism Management, University of Burdwan, India
Cultural Heritage Tourism Development: A Study on Selected Tourist Sites of West Bengal, India
Tourism is one of the fasted growing industries in the arena of world Travel & Tourism Industry. India is also
trying to get involved in the competition of Travel Market. In the entire South Asia, India plays an important
role in Tourist market & vacation market segmentation. West Bengal, the sweetest Part of India, is full of all
sorts of tourism products to attract International visitors. The policy of the Present Government of West Bengal
is Pro tourism & people friendly tourism. Travel trade operators are also very keen to position it’s Brand in
the Global Market. It is a fact that Tourist money is being multiplied in to various tourist destinations in
different ways and means. A sizeable amount directly & indirectly reaches in the pocket of host economy &
ultimately local people get the benefit. West Bengal, a beautiful state in terms of its nature and cultural heritage
and one of the border states, also played a role of a hero in its glorious history of freedom struggle, presence
of two World Heritage sites (Darjeeling Toy Train and the Sundarbans Mangrove forest). The author has tried
to examine the attitude of residents in West Bengal (WB) towards cultural heritage tourism development,
where cultural heritage tourism is not well-developed yet, although the area has great potential for
development. The study was carried out with field research approach at selected Tourist destinations in WB.
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INVITED TALK
Prof. Dr. Amit Mittal
Chitkara Business School, Chitkara University, India
Implementation of Research in Business Schools: The Competing Agendas of Different Stakeholders
The primary objective of any business school is creating trained and committed human capital which can assist
in meeting the objectives of organizations that employ them. With the explosion of business school rankings
– and despite the pervasive disagreements amongst different stakeholders regarding efficacy of these rankings
– business schools have had to shift a lot of resources and attention to research and publications. Business
schools, in the private sector in the developing world, face unique challenges on the research front. This paper
discusses a conceptual model of business school research implementation and seeks to address different
critiques related to the evolving role of business schools in the new accreditation and rankings era from a
stakeholder perspective. Using a case study approach, this paper shall take cognizance of the unique settings
within which select Indian business schools operate.
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PROGRAM OVERVIEW
Day 1: Thursday, 25 April 2019
08:30 AM – 02:00 PM Registration for ICBM 2019 Participants
09:00 AM – 10:45 AM
PhD Colloquium & Paper Producing Workshop (Only for registered participants)
Speakers
Prof. Dr. Tzong-Ru Lee, Department of Marketing, National Chung Hsing University, Taiwan
Assoc. Prof. Dr. Md. Mamun Habib, Brac Business School, Brac University
Session Chair Prof. Dr. Mohammad Mahboob Rahman, Brac Business School, Brac University
10:45 AM – 11:00 AM Tea Break
11:00 AM – 01:15 PM PhD Colloquium & Paper Producing Workshop (cont.)
01:15 PM – 02:00 PM Lunch
Day 2: Friday, 26 April 2019
08:00 AM – 09:00 AM Registration for ICBM 2019 Participants
09:00 AM – 09:45 AM
Inaugural Ceremony
Chief Guest Dr. Dipu Moni MP, Minister, Ministry of Education, Government of the People’s Republic of Bangladesh
Special Guest Prof. Dr. Vincent Chang
Guest of Honor Mr. M. Anis Ud Dowla, Chairman of ACI Group
Session Chair Prof. Dr. Mohammad Mahboob Rahman
Program Chair Assoc. Prof. Dr. Md. Mamun Habib
Keynote Speakers
Prof. Dr. Ahmad Bashawir bin Abdul Ghani (Malaysia)
Prof. Dr. Hui-Ming Wee (Taiwan)
Prof. Dr. Tzong-Ru Lee (Taiwan)
Dr. Pairach Piboonrungroj (Thailand)
09:45 AM – 10:00 AM Tea Break
10:00 AM – 11:00 AM
Keynote Presentation 1
Speaker Prof. Dr. Tzong-Ru Lee, Department of Marketing, National Chung Hsing University, Taiwan
Industry Talk Mr. M. Anis Ud Dowla, Chairman, ACI Group
Session Chairs
Prof. Dr. Ahmad Bashawir bin Abdul Ghani, Universiti Utara Malaysia Prof. Dr. Syed Ferhat Anwar, Institute of Business Administration, Dhaka University
11:00 AM – 12:30 PM
Parallel Session 1
Room A Room B Room C Room D
Education Operations & Supply Chain Management
Accounting, Banking & Finance
Accounting, Banking & Finance
12:30 PM – 02:15 PM Lunch & Prayer Break
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02:15 PM – 03:30 PM
Keynote Presentation 2
Speaker Prof. Dr. Ahmad Bashawir bin Abdul Ghani, Vice Chancellor, Universiti Utara Malaysia
Industry Talk Mr. A. S. M. Mainuddin Monem, Deputy Managing Director, Abdul Monem Limited
Invited Talk Dr. Salehuddin Ahmed, Brac Business School, Brac University
Industry Talk Mr. Selim R. F. Hussain, Managing Director & CEO, Brac Bank Limited
Session Chairs Prof. Dr. Hui-Ming Wee, Chung Yuan Christian University, Taiwan
Prof. Imran Rahman, University of Liberal Arts Bangladesh
03:30 PM – 04:45 PM
Parallel Session 2
Room A Room B Room C Room D
Operations & Supply Chain Management
Operations & Supply Chain Management
Accounting, Banking & Finance
Marketing Management
04:45 PM – 05:00 PM Tea Break
05:15 PM – 06:45 PM
Parallel Session 3
Room A Room B Room C Room D
Economics Entrepreneurship Human Resource
Management Technology
Management
07:00 PM – 08:00 PM Academia Industry Discussion
Co-Creation of Knowledge
08:15 PM – 09:30 PM Dinner
(Only for Registered Participants)
Day 3: Saturday, 27 April 2019
09:00 AM – 10:15 AM
Keynote Presentation 3
Speaker Prof. Dr. Hui-Ming Wee, Department of Industrial and Systems Engineering, Chung Yuan Christian University, Taiwan
Industry Talk Mr. Hafizur Rahman Khan, Chairman, Runner Automobiles Limited
Invited Talk Prof. Dr. Mirza Azizul Islam, Brac Business School, Brac University
Industry Talk Mr. Mominul Islam, Managing Director & CEO, IPDC Finance Limited
Session Chairs Prof. Dr. Salehuddin Ahmed, Brac University
Prof. Dr. A.K. Enamul Haque, East West University
10:15 AM – 10:30 AM Tea Break
10:30 AM – 12:00 PM
Parallel Session 4
Room A Room B Room C Room D
Operations & Supply Chain Management
Accounting, Banking & Finance
Marketing Management
Human Resource Management
12:00 PM – 01:15 PM
Meet the Editors
Editors
Prof. Dr. Ahmad Bashawir bin Abdul Ghani
Prof. Dr. Hui-Ming Wee
Prof. Dr. Tzong-Ru Lee
Dr. Pairach Piboonrungroj
Session Chair Assoc. Prof. Dr. Md. Mamun Habib (Editor-in-Chief, Scopus Indexed Journal)
01:15 PM – 02:15 PM Lunch Break
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02:15 PM – 03:30 PM
Keynote Presentation 4
Speaker Dr. Pairach Piboonrungroj, College of Maritime Studies and Management, Chiang Mai University, Thailand
Industry Talk Mr. Anis A. Khan, Managing Director & CEO, Mutual Trust Bank Limited
Invited Talk Prof. Dr. Akbar Ali Khan, Brac Business School, Brac University
Industry Talk Mr. Sanjeev Gathani, CEO, BBG, Singapore
Session Chairs Prof. Dr. Mohammad Tamim, Brac University
Prof. Dr. Mirza Azizul Islam, Brac University
03:30 PM – 05:00 PM
Parallel Session 5
Room A Room B Room C Room D
Operations & Supply Chain Management
Accounting, Banking & Finance
Marketing Management
Human Resource Management
05:00 PM – 05:15 PM Tea Break
05:15 PM – 06:45 PM
Parallel Session 6
Room A Room B Room C Room D
Operations & Supply Chain Management
Maritime Management
Technology Management
Marketing Management
07:00 PM – 08:00 PM
Prize Giving & Closing Ceremony
Chief Guest Mr. K M Khalid MP, State Minister, Ministry of Cultural Affairs, Government of the People’s Republic of Bangladesh
Special Guest Prof. Dr. Vincent Chang
Guest of Honor Mr. M. Anis Ud Dowla, Chairman of ACI Group
Session Chair Prof. Dr. Mohammad Mahboob Rahman
Program Chair Assoc. Prof. Dr. Md. Mamun Habib
Keynote Speakers
Prof. Dr. Ahmad Bashawir bin Abdul Ghani (Malaysia)
Prof. Dr. Hui-Ming Wee (Taiwan)
Prof. Dr.Tzong-Ru Lee (Taiwan)
Dr. Pairach Piboonrungroj (Thailand)
08:00 PM – 09:00 PM Dinner
(Only for Registered Participants)
Poster Presentation Day 2 (April 26, 2019) & Day 3 (April 27, 2019)
ICBM 2019
xxiv
Parallel Session 1A
Education
Friday, April 26, 2019, 11:00 AM – 12:30 PM
Chairs Prof. Dr. H.M. Jahirul Haque
Prof. Dr. C. V. Gopinath
Abstracts: see page 1-2
[ICBM-19-0857] An Innovative Method of Retaining Best
Faculty through Faculty Performance Based Incentives
C. V. Gopinath1 1 Baba Institute of Technology and Sciences, India
[ICBM-19-0259] Is Social Media Necessary for Recruitment
of International Students?
Akmal S. Hyder1, Anna Lilja1, Jonna Paag2 1 University of Gävle, Sweden 2 Stockholm International School, Sweden
[ICBM-19-0280] Bangladeshi Students and Their Families’
Willingness to Study Abroad and the Factors Those Are
Influencing Them
Md. Shiffat Manjur Muid1 1 Brac University, Bangladesh
[ICBM-19-0453] Ensuring Quality of Higher Education in
Tertiary Level: An Inferential Study on Private Universities
of Bangladesh
Nasreen Anwar Khan1, Aysha Ashraf1, Karisma Amjad1 1 Asian University of Bangladesh
[ICBM-19-0497] Self-Perceived Employability of
Undergraduate Students: Bangladesh Perspective
Md. Abdul Muhith Chowdhury1 1 Leading University, Bangladesh
[ICBM-19-0985] Digital Competencies among Adolescence
Naffisah Mohd Hassan1, Siti Noorsuriani Maon1, Erne Suzila
Kassim1, Noor’ain Mohamad Yunus1, Sri Fatiany Abdul
Kader Jailani1 1 Universiti Teknologi MARA, Malaysia
[ICBM-19-1073] Volunteer Education Program for
Underprivileged Children
Ekhwan Islam1, Roisul Islam Rumi1, Ahmed Shahriar1, Syed
Moazzim Hossain1 1 Brac University
Parallel Session 1B
Operations & Supply Chain Management
Friday, April 26, 2019, 11:00 AM – 12:30 PM
Chairs Prof. Dr. Md. Azizul Baten
Dr. Tiena Gustina Amran
Abstracts: see page 3-4
[ICBM-19-1037] Critical Chain Project Management for
Medium Voltage Cable Channel
Tiena Gustina Amran1, Rahmat Arismunandar1 1 Universitas Trisakti, Indonesia
[ICBM-19-0303] A Research Framework of Smart Food
Supply Chain for Developing Countries
Md. Adib Ibne Yousuf1, Sadia Afrin Ratna1, Fahadur
Rahman1 1 Bangladesh University of Professionals
[ICBM-19-0241] An Exploratory Research on Emerging
Technology Is the Future in Healthcare Industry
Md. Sayed Anwar1, Mushfica Jahan Ashika1, Ahlia Jannatun
Nayeem1 1 Brac University, Bangladesh
[ICBM-19-0312] Drivers of Supply Chain Performance
Analysis in Hospitality and Tourism Industry
Mohammed Mojahid Hossain Chowdhury1, Cdre M
Ziauddin Alamgir1, Tonmoy Kumar Das1, Khandaker Rasel
Hasan1 1 Bangabandhu Sheikh Mujibur Rahman Maritime University, Bangladesh
[ICBM-19-0315] Toyota’s Supply Chain Management:
Optimization and Theoretical Applications in Practices
Abu Hasanat Md Monzurul Islam Bhuyan1 1 University of Hull, United Kingdom
[ICBM-19-1141] Embedding Digital Supply Chain in
Academic Institutions: A Literature Review
S. A. M. Manzur H. Khan1, Md. Mamun Habib2, Engku
Muhammad Nazri1 1 Universiti Utara Malaysia 2 Brac University, Bangladesh
[ICBM-19-0697] Securities on Blockchain in Order to
Engage with Blockchain Technologies to Build a
Comprehensive, Apparent and Liable Digital Economy
World Wide
Mahadi Hasan Miraz1, Anuwarul Kabir1, Md. Mamun
Habib2, Md. Shamim Ahmed2 1 Universiti Utara Malaysia 2 Brac University, Bangladesh
[ICBM-19-0310] Finished Product Delivery Performance
Measurement at Louserindo Megah Permai Using SCOR
Model and Fuzzy-AHP
Syarif Hidayat1, Sarah Azmiyati1 1 University of Al-Azhar Indonesia
ICBM 2019
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Parallel Session 1C
Accounting, Banking & Finance
Friday, April 26, 2019, 11:00 AM – 12:30 PM
Chairs Prof. Dr. Hasnan Ahmed
Dr. Naffisah Mohd Hassan
Abstracts: see page 5-6
[ICBM-19-0316] Why Microfinance in Rich Developed
Countries?
Maria Fregidou-Malama1, Akmal S. Hyder1, Ehsanul Huda
Chowdhury1 1 University of Gävle, Sweden
[ICBM-19-0237] Future Threats to World GDP in
Agriculture an Alarming Message for the World
Abu Bakkar Siddique1 1 Dhaka Commerce College, Bangladesh
[ICBM-19-0275] Financial Performance Analysis of Textile
Industry in Bangladesh: An Empirical Study
A H M Yeaseen Chowdhury1, Maliha Mahjabeen2, Md.
Mamun Habib3 1 Bangladesh University of Professionals 2 AIESEC 3 Brac University, Bangladesh
[ICBM-19-0299] An Explanatory Study of the Present
Scenario of Credit Risk Management in the Banking Sector
Sadia Afrin Ratna1, Fahadur Rahman1, Md. Adib Ibne
Yousuf1, Jayanta Bhusan Deb1 1 Bangladesh University of Professionals
[ICBM-19-0359] Why Value Investing Works: A Theoretical
Framework
Mohammad Siddiquee1 1 Mount Saint Vincent University, Canada
[ICBM-19-0601] Crony Group: An Unstoppable Journey for
Success in RMG Sector
Joseph Amit Gomes1, Priyadarshini Dina1 1 Brac University, Bangladesh
Parallel Session 1D
Accounting, Banking & Finance
Friday, April 26, 2019, 11:00 AM – 12:30 PM
Chairs Prof. Dr. Golam Samdani Fakir
Assoc. Prof. S.A.M. Manzur H. Khan
Abstracts: see page 7-8
[ICBM-19-0244] Sustainable E-service Value Distribution
Model: In Aspect of Psycho-social Framework
Md. Abid Hosain1, Anik Chakravartty2 1 Brac University, Bangladesh 2 University of Dhaka, Bangladesh
[ICBM-19-0249] The Acceptability of Solar Electricity
among the Rural Communities in Bangladesh: An
Exploratory Study
Tahsina Khan1, Saihad Shahid Rahman1 1 American International University-Bangladesh
[ICBM-19-0255] Research Paper on Customer’s Intention to
Repurchase Footwear Products
Ajmain Fayek Afnan1, Momena Akter1, Md. Zahidur Rahman1 1 Brac University, Bangladesh
[ICBM-19-0257] Service Offerings, Performance
Measurement and Performance Indicators of Pathao Rides
in Dhaka City
Mollika Ghosh1 1 Bangladesh Open University
[ICBM-19-0797] Lessons from the IL&FS Financial Crisis
Vijaya Kittu Manda1, S. S. Prasada Rao1 1 GITAM Deemed to be University, India
[ICBM-19-0301] Customer Satisfaction towards Online
Shopping from Bangladeshi Perspective
Asma Sadia1, Md. Atiqul Hoq1, Shermin Akhter Jebu2 1 Bangladesh University of Professionals 2 University of Dhaka, Bangladesh
ICBM 2019
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Parallel Session 2A
Operations & Supply Chain Management
Friday, April 26, 2019, 03:30 PM – 04:45 PM
Chairs Prof. Dr. Razamin Ramli
Mr. Mohammad Ismail Majumder
Abstracts: see page 9-10
[ICBM-19-0321] Inventory Management Practices and
Techniques of Quoted Agro-allied Companies in
Southwestern Nigeria
Olaleye Banji Rildwan1, James Unam Monday2, Yakibi
Ayodele Afolabi1 1 Federal University Oye-Ekiti, Nigeria 2 Obafemi Awolowo University, Nigeria
[ICBM-19-0339] Value Chain Management of Chili: An
Empirical Study
Md. Mahbub Alam1 1 Independent University Bangladesh
[ICBM-19-0293] A Responsible Agricultural Supply Chain
Model from the Perspective of Developing Countries
Md. Atiqul Hoq1, Asma Sadia1 1 Bangladesh University of Professionals
[ICBM-19-0346] A Goal Programming Approach for
Balancing and Scheduling Production Flow Line
H M Emrul Kays1, A N M Karim2, Zahir Rayhan Salim1 1 International University of Business Agriculture & Technology,
Bangladesh 2 Queensland University of Technology, Australia
[ICBM-19-0349] Supply Chain & Online Product Promotion
for Organizations: A Case Study in Bangladesh
Mahadi Hasan Miraz1, Anuwarul Kabir1, Md. Kashedul
Wahab2, Mohammad Ismail Majumder3 1 Universiti Utara Malaysia 2 Jahangirnagar University, Bangladesh 3 University of International Business and Economics, China
[ICBM-19-0977] Securitization Market Development of
Bangladesh
Mohammad Ismail Majumder1, Mohammad Omar Faruk1 1University of International Business and Economics, China
Parallel Session 2B
Operations & Supply Chain Management
Friday, April 26, 2019, 03:30 PM – 04:45 PM
Chairs Prof. Dr. Mohammad Iqbal
Dr. Rina Fitriana
Abstracts: see page 11-12
[ICBM-19-1045] Quality Improvement in Refrigerator
Division with Implementation of Six Sigma and Data
Mining Method
Rina Fitriana, Johnson Saragih1, Azizah Khairina Sarasetyo1 1 Universitas Trisakti, Indonesia
[ICBM-19-0385] Supply Chain Model of Jute Industry
Bangladesh: A Conceptual Exploration
Md. Fatauzzaman Rifath1, Mehedi Ahsan Ashif1, Md.
Mamun Habib1 1 Brac University, Bangladesh
[ICBM-19-0413] Sustainability of Islamic and Conservation
Farming to Cultivate Rice
Mohammad Mominul Islam1 1 EXIM Bank Agricultural University Bangladesh
[ICBM-19-0457] Halal Management: Translating Its
Principles into Branding
Mohammad Mominul Islam1 1 EXIM Bank Agricultural University Bangladesh
[ICBM-19-0437] Application of Supply Chain in E-Waste
Management
Abdullah-Al-Nadim1, Hasin Ahmed1, A. T. M. Sayeed
Istiaque1, Mohammad Iqbal1, A B M Abdul Malek1, Shahrin
Iqbal1 1Shahjalal University of Science & Technology, Bangladesh
[ICBM-19-0481] Literature Review of Green Supply Chain
Bangladesh
Sohana Islam Sujana1, Wahida Tasnim Ahsan1, Md. Mamun
Habib1 1 Brac University, Bangladesh
[ICBM-19-0577] How Middle-Actors of Vegetable Supply
Chain Affect Transportation Cost
Md. Hasan Maksud Chowdhury1 1 Brac University, Bangladesh
ICBM 2019
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Parallel Session 2C
Accounting, Banking & Finance
Friday, April 26, 2019, 03:30 PM – 04:45 PM
Chairs Prof. Dr. Arabinda Saha
Dr. Mohamad Safiai Saad
Abstracts: see page 13-14
[ICBM-19-0425] Betel Vine Cultivation in Bangladesh: An
Evaluation of the Effect of Cost Factors on Return
Arabinda Saha1 1 Islamic University, Bangladesh
[ICBM-19-0597] Impact of Internal Factors on Banks’ ROE
S. M. Rifat Hassan1 1 Brac University, Bangladesh
[ICBM-19-0613] Stratification and Performance Analysis of
Mutual Funds in Bangladesh
Kaniz Sakina1, Tahmina Anwar Misha1, Md. Rashadur
Rahman1, Riyashad Ahmed1 1 Brac University, Bangladesh
[ICBM-19-0721] Affecting Factors for the Fluctuation in
Stock Price
Nishat Tasneem1, Ahmed Najin Khan Chowdhury1,
Riyashad Ahmed1 1 Brac University, Bangladesh
[ICBM-19-0725] An Analysis of Financial Reporting
Systems of Islamic Financial Institutions in Bangladesh
Md. Saiful Islam1, Md. Azizur Rahman2, Nazrul Islam3 1 National University, Bangladesh 2 Daffodil International University, Bangladesh 3 Canadian University of Bangladesh
[ICBM-19-0729] Determining Factors Affecting the
Influence of Financial Stakeholders - an Empirical Study on
the Islamic Banking in Bangladesh
Nushrat Islam Khan1, Riyashad Ahmed1 1 Brac University, Bangladesh
Parallel Session 2D
Marketing Management
Friday, April 26, 2019, 03:30 PM – 04:45 PM
Chairs Prof. Dr. Akmal S. Hyder
Assoc. Prof. Dr. Mohammad Basir B
Saud
Abstracts: see page 15-16
[ICBM-19-0307] A Study on Bangladeshi Biscuit Industry:
Consumer Perception towards Packaging
Syed Zarif Samdani1, Fabiha Enam1 1 Brac University, Bangladesh
[ICBM-19-0320] Antecedents of Customer Satisfaction in
the Restaurant Industry
Aqib Wassy Deepta1, Tofazzal Hossain1 1 Brac University, Bangladesh
[ICBM-19-0326] A Descriptive Analysis on the Effect of
Advertising on Children
Sadmeena Mahreen Promi1, Mahreen Mamoon1 1 Brac University, Bangladesh
[ICBM-19-0328] The Significance of Bengali
Translation/Interpretation of Names in the Stores of Dhaka
and Its Effect on Consumers
Sadmeena Mahreen Promi1 1 Brac University, Bangladesh
[ICBM-19-0329] Celebrity Endorsement in Advertisement:
A Study on Consumers’ Perception for Selected Personal
Care Products in Bangladesh
Samia Shabnaz1, Bohi Shajahan1, Hafsa Maryam1, Alvi
Rahman Shovon1 1 American International University-Bangladesh
[ICBM-19-0347] Advertisement over the Internet vs
Traditional Media
Shahida Najnin Proma1, Daniel Mahbub1, Mustafa Al
Mujtaba1, Mahreen Mamoon1 1 Brac University, Bangladesh
[ICBM-19-1157] Compliance Issues and Insights of RMG
Sector
Gazi Meem1, Mohammad Atiqul Basher1 1 Brac University, Bangladesh
ICBM 2019
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Parallel Session 3A
Economics
Friday, April 26, 2019, 05:15 PM – 06:45 PM
Chairs Prof. Dr. ATM Nurul Amin
Dr. Pairach Piboonrungroj
Abstracts: see page 17-18
[ICBM-19-0338] Business Analytics - Leveraging the Power
of Data
B. Chandrachoodan Nair1 1Noorul Islam University, India
[ICBM-19-0250] Analysis the Growth and Forecasting the
Gross Domestic Product (GDP) of Bangladesh
Mohammad Rafiqul Islam1 1 Brac University, Bangladesh
[ICBM-19-0242] Analysis the Export Performance of Ready
Made Garments of Bangladesh
Mohaiminul Haque1, Mohammad Rafiqul Islam1 1 Brac University, Bangladesh
[ICBM-19-0441] Tobacco Taxes in Bangladesh: Challenges
and Opportunities
Nasiruddin Ahmed1 1 Brac University, Bangladesh
[ICBM-19-0477] Tourism and Energy Nexus in South Asia:
A Panel Study
Sakib B Amin1, Foqoruddin Al Kabir2, Farhan Khan3 1 Durham University Business School, United Kingdom 2 North South University, Bangladesh
3 South Asian Network on Economic Modeling (SANEM), Bangladesh
[ICBM-19-0569] Impact of Household and Natural
Resources Characteristics on Adaptation Behaviour Case of
Tropical Cyclone: In Coastal Areas in Bangladesh
Kolpona Euphrasie Costa, A.K. Enamul Haque, Sakib
Mahmud
Parallel Session 3B
Entrepreneurship
Friday, April 26, 2019, 05:15 PM – 06:45 PM
Chairs Prof. Dr. Abdul Hannan Chowdhury
Dr. Erne Suzila Kassim
Abstracts: see page 19-20
[ICBM-19-0909] Social Enterprise Value Chain: Evidences
from Malaysia
Erne Suzila Kassim1, Md. Mamun Habib2 1 Universiti Teknologi MARA, Malaysia 2 Brac University, Bangladesh
[ICBM-19-0282] Social Impact of App-based Service: A
Study based on URAL EMS
Ishtiaque Ahmed1 1 Brac University, Bangladesh
[ICBM-19-0314] Students' Perception of Entrepreneurship
Development and Business English as Core Courses in
English Discipline: A Study on Selected Universities
Obaid Wali1 1 University of Rajshahi, Bangladesh
[ICBM-19-0529] Prospects and Challenges for E-Pharmacy
in Bangladesh
Maliha Mehzabin1, Md. Moniruzzaman1 1 Brac University, Bangladesh
[ICBM-19-0801] Women Entrepreneurship in Bangladesh:
Challenges and Opportunities
Tania Akter1, Tasnim Rahman1, Sanjida Akter Mim1 1 Brac University, Bangladesh
[ICBM-19-0278] Changing Paradigms of Higher Education
in India through the Adoption and Use of E- Learning
Technology by Faculty Members
Abhijit Das1, Rakesh Kumar Singhal1 1 ABES Engineering College, India
ICBM 2019
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Parallel Session 3C
Human Resource Management
Friday, April 26, 2019, 05:15 PM – 06:45 PM
Chairs Prof. Dr. Abdur Rab
Assoc. Prof. Dr. Ireen Akhter
Abstracts: see page 21-22
[ICBM-19-0853] Impact of Employee Relations Programs on
Integration of Non-Managerial Employees: A Study on
Pharmaceuticals Industry of Bangladesh
Ireen Akhter1 1 Jahangirnagar University, Bangladesh
[ICBM-19-1005] Inter-Professional Teamwork and Inter-
Professional Collaboration Practice among Physicians and
Nurses in Malaysia: Analysis of Reliability and Validity
Sharifah Naziha Syed Kholed1, Naffisah Mohd Hassan1, Siti
Noorsuriani Maon1 1 Universiti Teknologi MARA, Malaysia
[ICBM-19-1009] Inter-Professional Teamwork and
Collaboration Practice at University Hospitals
Sharifah Naziha Syed Kholed1, Naffisah Mohd Hassan1, Siti
Noorsuriani Maon1 1 Universiti Teknologi MARA, Malaysia
[ICBM-19-0268] Conceptual Framework of Recruitment and
Selection Procedures: A Case Study on University Grants
Commission (UGC) in Bangladesh
Md. Mobarak Karim1, Musfiq M. Choudhury2, Wasib Bin
Latif1 1 World University of Bangladesh 2 University of Dhaka, Bangladesh
[ICBM-19-0297] Research on Strategic Human Resource
Management Innovation-Oriented
Md. Saiful Bari1, Zaheed Husein Mohammad Al-Din1 1 Brac University, Bangladesh
[ICBM-19-0324] Problems and Prospects of E-health Card: A
Study in the Context of Bangladesh
K. M. Nafiul Haque1, Mohammad Atiqul Basher1, Umme
Saara Khan1 1 Brac University, Bangladesh
[ICBM-19-0334] Determinants of Employee Retention (A
research on employees of Route to Market (RTM)
International Limited)
Ummul Wara Adrita1, Sadmeena Mahreen Promi1, Farjana
Akter Lipy1 1 Brac University, Bangladesh
Parallel Session 3D
Human Resource Management
Friday, April 26, 2019, 05:15 PM – 06:45 PM
Chairs Prof. Dr. Yousuf Mahbubul Islam
Prof. Dr. B. Chandrachoodan Nair
Abstracts: see page 23-24
[ICBM-19-0247] Practicing Management Information
System in Bangladesh
Md. Saiful Bari1, K. M. Nafiul Haque1 1 Brac University, Bangladesh
[ICBM-19-0295] Proper Exposure Needed for the New
Software Companies in Diverse Media
Md. Shiffat Manjur Muid1 1 Brac University, Bangladesh
[ICBM-19-0304] Examining the Technology Acceptance
Model in the Adoption of Social Networks
Sadia Afroz1, Shrabanee Pal1, Tofazzal Hossain1 1 Brac University, Bangladesh
[ICBM-19-0322] Risks, Barriers and Scopes of e-Business
Adaptability in Bangladesh
Toolip Sen Gupta1, Tonmoy Kumar Das1, Mohammad
Shahedul Islam1 1 Bangabandhu Sheikh Mujibur Rahman Maritime University, Bangladesh
[ICBM-19-0429] Acceptance of ERP & SAP Technology to
Improve Internal Control System of a Bangladeshi
Organization
Mohammad Ahsan Chowdhury1, Bless Godino2 1 Primeasia University, Bangladesh 2 Eastern University, Bangladesh
[ICBM-19-1117] The Impact on WhatsApp Acquisitions by
A. S. A. Ferdous Alam1, Mohamad Safiai Saad1, Halima
Begum2, Ahmad Bashawir Abdul Ghani1 1 Universiti Utara Malaysia 2 National University of Malaysia
[ICBM-19-1053] Electronic Waste Management Can Be the
Biggest Challenge in Bangladesh
Afsana Bilkis1, Md Imran Hamid Emon1 1 Brac University, Bangladesh
ICBM 2019
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Parallel Session 4A
Operations & Supply Chain Management
Saturday, April 27, 2019, 10:30 AM – 12:00 PM
Chairs Prof. Dr. Nazrul Islam
Dr. Emi Normalina Omar
Abstracts: see page 25-26
[ICBM-19-0973] Factors Influencing Express Bus Accidents
in the Malaysia Eastern South Route
Emi Normalina Omar1, Abdul Kadir Othman1, Nur Atiqah
Rochin Demong1, Nor Hafiqah Khalid1, Irwan Ibrahim1,
Masrur Mohd Khir1 1 Universiti Teknologi MARA, Malaysia
[ICBM-19-0761] A Study on Multi-Dimensional Supply
Chain Performance Measurement (SCPM) Models in
Manufacturing Industries and Way Forward
Ferdoush Saleheen1, Md. Mamun Habib2, Zurina Hanafi1 1 Universiti Utara Malaysia 2 Brac University, Bangladesh
[ICBM-19-0345] An Implementation of Balanced Scorecard
on Supply Chain Performance Measurement in
Manufacturing Industry
Ferdoush Saleheen1, Md. Mamun Habib2, Zurina Hanafi1 1 Universiti Utara Malaysia 2 Brac University, Bangladesh
[ICBM-19-0693] Embedding M-learning Environment into
Education Supply Chain Management Model for HLI
Mashiour Rahman1, Md. Mamun Habib2, Rosshairy Abd
Rahman1 1 Universiti Utara Malaysia 2 Brac University, Bangladesh
[ICBM-19-0733] Transportation Supply Chain Performance:
Bangladeshi Tourism Industry Viewpoint
Sanjina Feroz1, Rahma Akhter1 1 Brac University, Bangladesh
[ICBM-19-0805] Third Party Logistics – A Solution to the
Business Support
Morsalin Rashid1 1 Bata Shoe Company BD Ltd., Bangladesh
[ICBM-19-0921] An Insight into the Retail Industry: A Case
on Bangladesh
Natasha Ahmed1, Riyashad Ahmed1 1 Brac University, Bangladesh
Parallel Session 4B
Accounting, Banking & Finance
Saturday, April 27, 2019, 10:30 AM – 12:00 PM
Chairs Prof. Dr. Amit Mittal
Mr. Mahmudul Haq
Abstracts: see page 27-28
[ICBM-19-0745] Bond Market Analysis of Bangladesh
Safwan Ahmed1, Riyashad Ahmed1 1 Brac University, Bangladesh
[ICBM-19-0749] An Empirical Analysis on the performance
of Bonds in Dhaka Stock Exchange
Mir Shakib Shams Ahmed Neeloy1, Riyashad Ahmed1 1 Brac University, Bangladesh
[ICBM-19-0753] Stock Market in Bangladesh: A Holistic
Approach
Tanvir Ahmed Rahat1, Riyashad Ahmed1 1 Brac University, Bangladesh
[ICBM-19-0281] Consumer Behavior and Psychological
Factors towards Purchasing Smartphone of Bangladeshi
Consumers
Md. Shiffat Manjur Muid1 1 Brac University, Bangladesh
[ICBM-19-0813] Business Analysis of Chemical Market of
Bangladesh
Tawheed Hasan1, Ishrat Jahan2, Shabnin Rahman Shorna3 1Jahangirnagar University, Bangladesh 2 University of Dhaka, Bangladesh 3 North South University, Bangladesh
[ICBM-19-0889] A Study on Financial and Social
Significance of Festivals and Cultural Events in Bangladesh
Md Belal Hossain1, Shakil Ibnay Wahid1, Masfiqur Rahman1,
Md. Abdullah Sarker1 1 Bangladesh University of Professionals
ICBM 2019
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Parallel Session 4C
Marketing Management
Saturday, April 27, 2019, 10:30 AM – 12:00 PM
Chairs Prof. Dr. Mohd Aminul Karim
Dr. Mohammad Siddiquee
Abstracts: see page 29-30
[ICBM-19-0351] The Influence of Personal Norms on
Consumers’ Halal Purchase Behavior: Consumer Attitude as
a Mediator
Md. Kashedul Wahab Tuhin1, Mahadi Hasan Miraz2, Md.
Mamun Habib3, Md. Mahbub Alam4 1 Jahangirnagar University, Bangladesh 2 Universiti Utara Malaysia 3 Brac University, Bangladesh 4 Independent University, Bangladesh
[ICBM-19-0353] Are the Pharmaceutical Stores in
Bangladesh Conducting Unethical Practices?
Shafayat Khan Shihab1, Ummul Wara Adrita1, Mufrad
Tazwar1 1 Brac University, Bangladesh
[ICBM-19-0355] Motivational and Emotional Factors
Influencing Consumers towards Shopping Malls
Reshma Rajan1, B Chandrachoodan Nair1 1 ITM Business School, India
[ICBM-19-0421] Understanding the Factors Affecting Young
Millennials’ Likeability of Television Advertisements in
Context of the Launch of Fourth Generation of Broadband
Cellular Network Technology (4G) in Bangladesh
Nazia Choudhury1, Tazrian Shainam Shahid1 1 University of Liberal Arts Bangladesh
[ICBM-19-0509] Consumer Perceptions and Expectations of
Service Quality: An Assessment of the SERVQUAL
Dimensions at Private Financial Institution
Tabassum Tamanna1 1 Bangladesh University of Professionals
[ICBM-19-0533] Measuring Efficiency and Client
Satisfaction of Selected Commercial Bank in Bangladesh
Sheikh Majedul Huq1, Mst. Shuly Aktar1 1 Begum Rokeya University, Bangladesh
Parallel Session 4D
Human Resource Management
Saturday, April 27, 2019, 10:30 AM – 12:00 PM
Chairs Prof. Dr. S.M. Murali Krishna
Assoc. Prof. Mashiour Rahman
Abstracts: see page 31-32
[ICBM-19-1145] Implementation of Research in Business
Schools: The Competing Agendas of Different Stakeholders
Amit Mittal1 1 Chitkara University, India
[ICBM-19-0341] A Study on Human Resource Management
of Brac University
Wahida Nasrin1, S. Alam1 1 Brac University, Bangladesh
[ICBM-19-0342] On-line Recruitment and Selection Practice
in Bangladesh: An Empirical Study
Wahida Nasrin1, Faria Subha1 1 University of Dhaka, Bangladesh
[ICBM-19-0354] Organizational Performance Management
and Leadership Development: Theories, Styles, Ethical, and
Legal Issues
Abu Hasanat Md Monzurul Islam Bhuyan1 1 University of Hull, United Kingdom
[ICBM-19-0473] Organizational Citizenship Behavior in
Public and Private Commercial Banks: Antecedents and
Precedence Relationship
Md. Hasebur Rahman1, Sheikh M. Nurullah2, Md. Zafor
Sadique2 1 Pabna University of Science and Technology, Bangladesh 2 Department of Management Studies, Bangladesh
[ICBM-19-0521] Remote Work in Bangladesh – the Future
Workplace
Sohana Islam Sujana1, Wahida Tasnim Ahsan1, Mohammad
Salman Khan1 1 Brac University, Bangladesh
[ICBM-19-0525] Bridging Job Satisfaction and Turnover
Attitude: The Mediating Role of Employee Demographics
Abdul Baten1, Ahmed Saad Ishtiaque1, Sahadat Hossain1 1 University of Liberal Arts Bangladesh
[ICBM-19-0239] Health, Hygiene & Safety Scenario in
Garments Industry: An Empirical Study on Some Selected
Garments of Bangladesh
Md. Nahid Mia1 1 National University of Bangladesh
ICBM 2019
xxxii
Parallel Session 5A
Human Resource Management
Saturday, April 27, 2019, 03:30 PM – 05:00 PM
Chairs Dr. Md. Mahbub Alam
Mr. Ferdoush Saleheen
Abstracts: see page 33-34
[ICBM-19-0397] Malaysian Harmony Index Based on
Culture and Identity of the Nation
Razamin Ramli1 1 Universiti Utara Malaysia
[ICBM-19-0549] Digital Supply Chain in Academic
Organizations: A Requirement Model
S A M Manzur H Khan1, Md. Mamun Habib2, Engku
Muhammad Nazri1 1 Universiti Utara Malaysia 2 Brac University, Bangladesh
[ICBM-19-0605] Extensive Analysis of Fisheries Sector in
Bangladesh
Syed Abu Ishmam Muztaba Billah1, N M Baki Billah1 1 Brac University
[ICBM-19-0741] Comparative Analysis on the Effectiveness
of Public Private Partnership (PPP) Framework in
Bangladesh
Chowdhury Rayhan Sahrear1, Riyashad Ahmed1 1 Brac University
[ICBM-19-0849] Restructuring Distribution System: A Case
Study with Akij Food and Beverage Ltd
Kazi Imran Sharif1, Md. Hasan Maksud Chowdhury1 1 Brac University
[ICBM-19-1041] A Study on Airport Cargo Operations: A
Case Study
Zishan Mahbub1 1 Brac University
[ICBM-19-0287] Special Cases of Business Decisions in
EOQ Inventory Based Production System
Shradha Goyal1, Rudresh Pandey1 1 ABES Engineering College
[ICBM-19-0305] Optimization of IoT-Oriented Supply
Chain Management: A Triple Bottom Line Perspective in
Manufacturing
Abu Hasanat Md Monzurul Islam Bhuyan1, Md. Mamun
Habib2 1 University of Hull, United Kingdom 2 Brac University, Bangladesh
Parallel Session 5B
Accounting, Banking & Finance
Saturday, April 27, 2019, 03:30 PM – 05:00 PM
Chairs Prof. Dr. Md. Rabiul Islam
Mr. Monojit Kumar Ojha FCA
Abstracts: see page 35-36
[ICBM-19-0294] An Empirical Study on Financial Risks in
Agriculture Sector of Bangladesh
Sadia Afrin Ratna1, Sonia Akter1 1 Bangladesh University of Professionals
[ICBM-19-0365] Estimating Country Risk Premium and its
Significance in Context of Bangladesh
Md. Rashedul Hasan1, Khusbu Rahman1, Kaniz Sakina1, N. M.
Baki Billah1 1 Brac University, Bangladesh
[ICBM-19-1057] Pharmaceutical Sector of Bangladesh:
Diversification and Portfolio Performance
Ikram Hasan Evan1, S. M. Raihan Uddin1 1 Brac University, Bangladesh
[ICBM-19-1069] Impact of Finance and Operations in
Quality Management of Food Industry
Dishari Das Mou1, Lamia Islam1 1 Brac University, Bangladesh
[ICBM-19-1105] Factors Influencing the Profitability of
Pharmaceutical Companies in Bangladesh
S. M. Rifat Hassan1, Sarah Muniyat1 1 Brac University, Bangladesh
[ICBM-19-1077] Development and Accounting Significance
of Enterprise Resource Planning Systems in Business
Growth
Mir Muttakin Kibria1, Imtiaj Ahmad1, Md. Hasan Maksud
Chowdhury1 1 Brac University, Bangladesh
[ICBM-19-1153] Changing Reforms - Increasing
Productivity with Employee Engagement in Banking Sector
T Archana Acharya1 1 Vignan's Institute of Information Technology, India
ICBM 2019
xxxiii
Parallel Session 5C
Marketing Management
Saturday, April 27, 2019, 03:30 PM – 05:00 PM
Chairs Assoc. Prof. Dr. Mahbubur Rahman
Assoc. Prof. Lt Col AHM Yeaseen
Chowdhury
Abstracts: see page 37-38
[ICBM-19-0537] A Study on Customer Satisfaction on E-
Commerce
Ajmain Fayek Afnan1, Momena Akter1, Md. Zahidur
Rahman1 1 Brac University, Bangladesh
[ICBM-19-0757] A Review on Competitive Advantage and
Multinational Applications of Generic Strategies
Rabiul Islam1, Ahmad Bashawir Abdul Ghani1, Muhammad
Fuad Othman1 1 Universiti Utara Malaysia
[ICBM-19-0885] Influence of Electronic Word of Mouth
(eWOM) on the Consumer Choice
Md. Abdullah Sarker1, Shakil Ibnay Wahid1, Masfiqur
Rahman1, Md. Belal Hossain1 1 Bangladesh University of Professionals
[ICBM-19-0941] Understanding the Behavioral Intention of
Shuttle's Potential Customers
Nurina Gain1, Ikram Hasan Evan1 1 Brac University, Bangladesh
[ICBM-19-1021] The Age of Facebook Marketing: Is it
Effective?
Readwan Uzzaman Ratul1, Maria Ahmed Kuntu1, Shanchita
Das1, Mst. Tahlima Mursalin1, Zarin Tasnim1 1 Bangladesh University of Professionals
[ICBM-19-1025] The Stimulus of Product Quality towards
Customer Satisfaction
Mst. Tahlima Mursalin1, Shanchita Das1, Maria Ahmed
Kuntu1, Zarin Tasnim1, Readwan Uzzaman Ratul1 1 Bangladesh University of Professionals
Parallel Session 5D
Human Resource Management
Saturday, April 27, 2019, 03:30 PM – 05:00 PM
Chairs Prof. Dr. Abhijit Das
Dr. Siti Noorsuriani Maon
Abstracts: see page 39-40
[ICBM-19-0545] Underlying Causes of Skilled Migration:
An Analysis in the Context of Mid-Level Professionals of
Bangladesh
Mohammad Atiqul Basher1, K. M. Nafiul Haque1 1 Brac University, Bangladesh
[ICBM-19-0553] Women’s liberation in Industrial Sector of
Bangladesh
Sazeeda Johora Thakur1 1 Brac University, Bangladesh
[ICBM-19-0581] Managerial Skills and Roles Relationship
for Organizational Effectiveness: A Study on Public
Commercial Banks in Bangladesh
Md. Asfaqur Rahman1, Sheikh M. Nurullah2, Md.
Kamruzzaman1 1 Pabna University of Science and Technology, Bangladesh 2 University of Rajshahi, Bangladesh
[ICBM-19-0685] A Review of Human Resource Information
System Implementation Approach in the Corporate Sector
of Bangladesh
Sultana Sabina Chowdhury1, Md. Sohan Haidear1 1 University of Dhaka, Bangladesh
[ICBM-19-0925] Designing a Performance Management
System for Summit Group
Mayesha Tasnim1 1 Brac University, Bangladesh
[ICBM-19-0248] Rising Conflict between Work Life and
Personal Life: A Major Concern of the Employees of the
Banking Sector of Bangladesh
Zannatus Saba1, Fahmida Islam2 1 University of Dhaka, Bangladesh 2 Brac University, Bangladesh
[ICBM-19-0393] A Study on Training Need Assessment
Yeaminar Rashid1, Parveen S Huda, Md. Mamun Habib1 1 Brac University, Bangladesh
[ICBM-19-1161] Lake Fashion Castle: A Walk to
Rejuvenation
Priyadarshini Dina1, Joseph Amit Gomes1 1 Brac University, Bangladesh
ICBM 2019
xxxiv
Parallel Session 6A
Operations & Supply Chain Management
Saturday, April 27, 2019, 05:15 PM – 06:45 PM
Chairs Prof. Dr. Anwar Hossain
Prof. Dr. Rahim B. Talukdar
Abstracts: see page 41-42
[ICBM-19-0253] Optimal Inventory Control in
Manufacturing Systems with Deterioration Items and Time-
variant Demand under Both Periodic and Continuous
Review Policy
Md. Azizul Baten1 1 Shahjalal University of Science & Technology, Bangladesh
[ICBM-19-0350] Blockchain Technology in Transport
Industries: A Case Study in Malaysia
Mahadi Hasan Miraz1, Anuwarul Kabir1, Md. Mamun
Habib2, Md. Mahbub Alam3 1 Universiti Utara Malaysia 2 Brac University, Bangladesh 3 Independent University, Bangladesh
[ICBM-19-0288] Resolving Obstacles of Supply Chain
Management in RMG Industry through Transportation
Management
Debendra Lama1, Mahphara Kaiser1, Md. Mamun Habib1 1 Brac University, Bangladesh
[ICBM-19-0290] Solutions for Lead Time Minimization of
RMG: Backward Linkage and Port Facilities
Mahphara Kaiser1, Debendra Lama1, Md. Mamun Habib1 1 Brac University, Bangladesh
[ICBM-19-0296] A Research Framework of Supply Chain
Logistics using Horizontal Collaboration for Developing
Countries
Md. Adib Ibne Yousuf1, Nahid Ahmed Mridha1, Jayanta
Bhusan Deb1, Mehedi Hasan Bappy2 1 Bangladesh University of Professionals 2 Military Institute of Science & Technology, Bangladesh
[ICBM-19-1121] An Effectiveness of the Determinants of
Employees’ Job Satisfaction and Job Performance – A Case
Study on Health Sector in Ethiopian Context
S.M. Murali Krishna1, B. Chandra1, K V S Praveena1 1 Vignan’s Institute of Information Technology, India
[ICBM-19-1181] Environmental Sustainability Practices of
Palm Oil Millers
A. S. A. Ferdous Alam1, Halima Begum2, Er A. C.2, Ahmad
Bashawir Abdul Ghani1 1 Universiti Utara Malaysia 2 National University of Malaysia
Parallel Session 6B
Maritime Management
Saturday, April 27, 2019, 05:15 PM – 06:45 PM
Chairs Rear Adm A S M Abdul Baten
Cdre M Ziauddin Alamgir
Abstracts: see page 43-45
[ICBM-19-0311] Implementation of Deep Sea Port in
Bangladesh: Demand and Dilemma
Cdre M Ziauddin Alamgir1, Mohammed Mojahid Hossain
Chowdhury1, Khandaker Rasel Hasan1, M Tanvir Hossain1 1 Bangabandhu Sheikh Mujibur Rahman Maritime University, Bangladesh
[ICBM-19-0323] Human Resources Competitiveness in
Shipping Industry: Bangladesh Perspective
Wahidul Sheikh1, Khandaker Rasel Hasan1, Abdul Kadir1 1 Bangabandhu Sheikh Mujibur Rahman Maritime University, Bangladesh
[ICBM-19-0332] Multimodal Transportation and
International Trade Facilitation: Bangladesh Perspective
Sunanada Majumdar1, Khandaker Rasel Hasan1, M Z
Alamgir1, Mohammed Mojahid Hossain Chowdhury1 1 Bangabandhu Sheikh Mujibur Rahman Maritime University, Bangladesh
[ICBM-19-0337] Challenges of Maritime Governance and
Options for Bangladesh
A S M Abdul Baten1 1 Bangladesh University of Professionals
[ICBM-19-0330] An Examination of Economic Loss of Poor
Port Infrastructure in Bangladesh
Md. Rafiqur Rashid1, Mohammed Mojahid Hossain
Chowdhury1, Khandaker Rasel Hasan1 1 Bangabandhu Sheikh Mujibur Rahman Maritime University, Bangladesh
[ICBM-19-0327] Regional Maritime Connectivity of
Bangladesh: A Discussion of the Barriers
Khandaker Rasel Hasan1, Wahidul Sheikh Shemon1, Jakir
Hossain1 1 Bangabandhu Sheikh Mujibur Rahman Maritime University, Bangladesh
[ICBM-19-0331] Development of Third-Party Logistics
Services in International Trade: Bangladesh Perspective
Md. Ibrahim1, Khandaker Rasel Hasan1, Mohammed Mojahid
Hossain Chowdhury1 1 Bangabandhu Sheikh Mujibur Rahman Maritime University, Bangladesh
[ICBM-19-0344] An Overview of the ‘Port Reception
Facilities’ in the Ports of Bangladesh
Bornali Rahman1, Khandaker Rasel Hasan1, M Z Alamgir1 1 Bangabandhu Sheikh Mujibur Rahman Maritime University, Bangladesh
ICBM 2019
xxxv
Parallel Session 6C
Technology Management
Saturday, April 27, 2019, 05:15 PM – 06:45 PM
Chairs Prof. Dr. Bishnu Prasad Mishra
Assoc. Prof. Dr. Mohammad Rafiqul
Islam
Abstracts: see page 46-47
[ICBM-19-0933] Artificial Intelligence Based Health Policy
Drafting for Farmers of Odisha
Bishnu Prasad Mishra1, Banashri Rath2, Aamlan Saswat
Mishra3 1 Centurion University of Technology and Management, India 2 Odisha Infrastructure Development Corporation, India 3 School of Planning and Architecture, India
[ICBM-19-0489] Three Major Challenges of 5G in
Bangladesh
Kamal Hossain, Risad Mahmud1, Ali Akif Ahmed1 1 Brac University, Bangladesh
[ICBM-19-0677] Examining the Antecedents of Online
Shopping Behavior
Alamin Islam1, Tofazzal Hossain1 1 Brac University, Bangladesh
[ICBM-19-0689] Investigating Different Criteria to Include
M-Learning into the Traditional Learning Environment in
HLI
Mashiour Rahman1, Md. Mamun Habib2, Rosshairy Abd
Rahman1 1 Universiti Utara Malaysia 2 Brac University, Bangladesh
[ICBM-19-0717] Low-Carbon Energy Technologies:
Potentials of Solar and Nuclear Energy Sources for
Sustainable Economic Development in Bangladesh
Mohammad Rashedul Hoque1, Nidhulal Banik2, Saad Hasan1,
Nisar Ahmed1, Shafkat Reza Chowdhury1 1 American International University-Bangladesh 2 Joint Research Centre, European Commission, Germany
[ICBM-19-0809] Impact on Capital of a Manufacturing
Company after Introducing Information System
Tawheed Hasan1, Ishrat Jahan2, Shabnin Rahman Shorna3 1 Jahangirnagar University, Bangladesh 2 University of Dhaka, Bangladesh 3 North South University, Bangladesh
[ICBM-19-0901] Social Commerce Success Factors: Social
Network Strategy, Social Technology Capability and
Muamalat Practices
Yahyzat Yahya1, Erne Suzila Kassim1 1 Universiti Teknologi MARA, Malaysia
Parallel Session 6D
Marketing Management
Saturday, April 27, 2019, 05:15 PM – 06:45 PM
Chairs Assoc. Prof. Dr. Mir Abdul Sofique
Dr. H.M. Emrul Kays
Abstracts: see page 48-49
[ICBM-19-1089] Cultural Heritage Tourism Development: A
Study on Selected Tourist Sites of West Bengal, India
Mir Abdul Sofique1 1 University of Burdwan, India
[ICBM-19-1033] Social Network Credibility and Online
Purchase Intention of Undergraduates in Rivers State
Naata Michael Nwiepe1, Brown Walter Ateke2, Precious
Tonye Lawson2 1 Ken Saro-Wiwa Polytechnic, Nigeria 2 Rivers State University, Nigeria
[ICBM-19-1125] Consumer Intention towards Online
Shopping
Maisha Farzana1, Jerin Tasneem Jyoti1 1 Brac University, Bangladesh
[ICBM-19-0227] Can “Liking” Behavior Lead Usage
Intention of Facebook? Uses and Gratification Theory
Perspective
Md. Alamgir Hossain1, Sourav Paul Chowdhury1, Saiful
Islam1, Nusrat Jahan2 1 Hajee Mohammad Danesh Science and Technology University,
Bangladesh 2 Chonbuk National University, South Korea
[ICBM-19-0513] Measuring Buying Behavior of Online
Shoppers
Md. Abdullah Al Mahmud 1 Manarat International University, Bangladesh
[ICBM-19-1061] Consumer Behavior Analysis of
Pharmaceutical Products and the Underlying Factors that
Influence It
Masum Kamal1, Sheikh Md. Salman1, Ahmed Shahriar1,
Abdul Jabbar Bappi Khan1 1 Brac University, Bangladesh
[ICBM-19-1113] Sustenance Wellbeing and Hygiene of
Private University Students
Labiba Haq Oishe1, Naima Akther Mimi1, Shadman Rahman1 1 Brac University, Bangladesh
ICBM 2019
xxxvi
Poster Presentation
Friday, April 26, 2019 – Saturday, April 27, 2019
Abstracts: see page 50-51
[ICBM-19-0254] Thunderstorm Removes AOD/T in
Atmosphere
Md Moshfaqur Rahman
[ICBM-19-0673] Determination of Significant Psychosocial
hazards impacting Labor Productivity from the Context of
Garments Industries in Bangladesh
Hasanur Raihan Joarder1, Mimnun Sultana2 1 United International University, Bangladesh 2 Bangladesh University of Professionals
[ICBM-19-1049] Teen Entrepreneurship: Successfully
Implementation Can Be the Change Maker of the Youth
Employment & Productivity in Bangladesh
Md. Wasib Islam1, Faik Hamza Faruqui1 1 Brac University, Bangladesh
[ICBM-19-1097] Rethinking of Financial Inclusion in
Bangladesh: Why Do We Need to Close Gender Barrier?
Asir Faisal1, Tasnuva Tasfia Puspita1 1 Brac University, Bangladesh
[ICBM-19-1101] FinTech
Anindita Hassan1, Tahirah Tahseen1, Sadman Nafis1 1 Brac University, Bangladesh
ICBM 2019
1
Area Education
Session Parallel Session 1A
Date Friday, April 26, 2019
Time 11:00 AM – 12:30 PM
Room A
Chairs Prof. Dr. H.M. Jahirul Haque
Prof. Dr. C. V. Gopinath
[ICBM-19-0857] An Innovative Method of Retaining Best
Faculty through Faculty Performance Based Incentives
C. V. Gopinath1 1 Baba Institute of Technology and Sciences, India
In any accreditation procedure ‘teaching learning process’
parameter plays a significant role. Best faculty are required to
improve the quality of teaching learning processes. This paper
discusses the biggest challenge of retaining best faculty in any
educational institution through an innovative method called
‘faculty performance based incentives’. There are numerous
methods to gauge the faculty performance globally and each
educational institution has got its unique method. Student
feedback, university results, teaching aids and attitude
towards institution are considered for evaluating faculty
performance in this method. This method was tried and tested
continuously for three years in an institute, and the results
were appreciated by National Board of Accreditation (NBA)
team of All India Council for Technical Education (AICTE).
[ICBM-19-0259] Is Social Media Necessary for Recruitment
of International Students?
Akmal S. Hyder1, Anna Lilja1, Jonna Paag2 1 University of Gävle, Sweden 2 Stockholm International School, Sweden
This study aims at examining how universities use social
media in their marketing strategy to recruit international
students. A theoretical framework has been developed based
on international recruitment, social media platforms and
social media content. By applying a qualitative method, 13
interviews were conducted from international departments in
10 Swedish universities. The respondents included
communication managers, international coordinators and
social media administrators. The empirical evidence was
analyzed with few themes following the theoretical structure.
The common social media platforms used in international
recruitment of students are found to be Facebook, Instagram
and YouTube. Pictures and videos are important formats,
which are used to ensure student engagement and create
interest for the educational institutions. When creating
content, it is significant that it emphasizes the value of the
education, arouses student emotions and displays a clear
picture living around the university. This study will be
helpful for educational institutions that already use or plan to
use social media for international recruitment.
[ICBM-19-0280] Bangladeshi Students and Their Families’
Willingness to Study Abroad and the Factors Those Are
Influencing Them
Md. Shiffat Manjur Muid1 1 Brac University, Bangladesh
The main objective of the research is to get an idea about
Bangladeshi students and their families’ willingness for the
students to study abroad and the factors influencing them to
want to do so. 15 survey questions and 150 in-depth
interviews along with SPSS were used to study the correlation
and the gathering method to categorize the factors which
encourage them for studying abroad. A solid link between the
demographic factors was found that act as a factor on which
the perception of Bangladeshi families and future
international students depend, supporting the patterns
identified in the literature review. Based on surveys and
former international students’ experience, a guide for the
challenges of studying abroad will be provided in the full
paper.
[ICBM-19-0453] Ensuring Quality of Higher Education in
Tertiary Level: An Inferential Study on Private Universities
of Bangladesh
Nasreen Anwar Khan1, Aysha Ashraf1, Karisma Amjad1 1 Asian University of Bangladesh
Nowadays, the quality of higher education is a debatable
issue in Bangladesh. The purpose of this study is to find out
several policies that may ensure the quality of higher
education in private universities of Bangladesh. Primary data
was collected from two main stakeholders of higher
education: teachers and students of private universities with
a sample size of 399. A close-ended questionnaire was
constructed by using five point Likert scale. Inferential
statistics was used for analyzing the data where factor
analyses were used to identify the potential policies for the
quality of higher education and regression analysis was used
to show the significant relationship among the identified
policies and quality of higher education. The findings of this
study may help to overcome the problems of private
universities. This study also suggests some policies to ensure
the quality of higher education in private universities of
Bangladesh.
[ICBM-19-0497] Self-Perceived Employability of
Undergraduate Students: Bangladesh Perspective
Md. Abdul Muhith Chowdhury1 1 Leading University, Bangladesh
This study is based on undergraduate students’ perceptions
on their employability. Though it is a western concept, due to
increased growth process and global competition, all other
nations must look at the issues of employability. The research
aimed at investigating the unique labor market composition
in Bangladesh through reviewing literature, find the
important factors affecting student’s perception, and provide
suggestions to different stakeholders in relation to
employability. Different international studies on the issues of
employability has been taken into consideration. Structured
questionnaire has been used for data collection. A
questionnaire was designed based on the scale developed
with some sort of modifications for Bangladesh perspective.
After data collection, they were analyzed by using factor
analysis on SPSS 24. Through data reduction technique, four
components were taken into consideration. Based on the
results obtained, discussions were made with different
implications for stakeholders involved, e.g. students, their
prospective employers, higher education institutions, and the
government.
ICBM 2019
2
[ICBM-19-0985] Digital Competencies among Adolescence
Naffisah Mohd Hassan1, Siti Noorsuriani Maon1, Erne Suzila
Kassim1, Noor’ain Mohamad Yunus1, Sri Fatiany Abdul
Kader Jailani1 1 Universiti Teknologi MARA, Malaysia
Digital technologies are increasingly being used in society and
the economy and these are transforming ways of working,
studying, communicating, accessing information, or spending
leisure time, among others. The Gen Z kids nowadays are
very savvy in using digital technology including social media.
However, not all of them have received a formal training or
any support for developing digital competence in order for
safer environment in digital world. Therefore, this study was
conducted to investigate the level of internet competencies
among adolescents in Malaysia. An exploratory study was
conducted at the initial research stage to understand the
nature of the problems and situations. The study was
performed through the means of online test and focus group
discussion. The result indicated that students’ performance
for this category is less than satisfactory. Finally, the schools’
average score for digital empathy is less than satisfactory with
a score of 91. These findings give actionable recommendations
to parents and teachers to enable their children/students to
face the challenges and adapt to the demands of digital world.
[ICBM-19-1073] Volunteer Education Program for
Underprivileged Children
Ekhwan Islam1, Roisul Islam Rumi1, Ahmed Shahriar1, Syed
Moazzim Hossain1 1 Brac University
The future of every nation lies on the children, and every child
should have the right to proper education. But when it comes
to the children in our country, not everyone gets their fair
share of learning. Social issues starting from child labor and
financial issues to the sheer lack of availability of resources
and institutions have led the underprivileged children to
illiteracy. The aim of our project is to combat these social
issues and provide every child with the gift of learning. The
project begins with rallying enthusiastic tutors from all over
the country, mainly university students and specifying
learning centers in their respective universities. The students
will be volunteers and will teach free of cost and will teach
like home tutors. Representative students as well as faculty
members and authorities from the participating universities
will form committees and help monitor and govern all
activities. By providing such meaningful services, we hope to
drastically reduce illiteracy and provide quality education to
these children and ensure a bright future for our people and
our nation.
ICBM 2019
3
Area Operations & Supply Chain
Management
Session Parallel Session 1B
Date Friday, April 26, 2019
Time 11:00 AM – 12:30 PM
Room B
Chairs Prof. Dr. Md. Azizul Baten
Dr. Tiena Gustina Amran
[ICBM-19-1037] Critical Chain Project Management for
Medium Voltage Cable Channel
Tiena Gustina Amran1, Rahmat Arismunandar1 1 Universitas Trisakti, Indonesia
The project of Medium Voltage Cable Channel 20.000 Volt
withdrawal is involved with local government policy, area
development, raw material supplier and contribution of
various engineering disciplines. The use of Microsoft Project
software as a supporting part of every engineering field is a
small part of the project management as a monitoring
management from multi-engineering disciplines. This
research purpose is to reschedule the construction project of
Cable MVCC 20.000 Volt withdrawal to reduce delay by
implementing Critical Chain Project Management method.
Engineering stage identify delay by using Fishbone analysis,
Root Cause Analysis and tools 5W-1H. Engineering stage
analyse 17 project activities described into 104 activities,
continued by identifying Predecessor, Successor and cut the
safety time for 50% from activity duration. Critical path
approach and determination of Project Buffer by 50% from
total by using the approach and determine Feeding Buffer by
50% from non-critical path duration. The result shows the
causes of project delay are the delay of materials, permission
process, weather factor and lack of method development for
MVCC project. The result of construction project planning
and scheduling has obtained time duration of 96.75 days, it is
less than the beginning of scheduling which is 107 days (9%)
and cost savings of 7% from total cost. S_Curve shows
significant result differences of time duration completion of
early project, project actual duration and project that use
Critical Chain Project Management method.
[ICBM-19-0303] A Research Framework of Smart Food
Supply Chain for Developing Countries
Md. Adib Ibne Yousuf1, Sadia Afrin Ratna1, Fahadur
Rahman1 1 Bangladesh University of Professionals
The ideas of Sustainable Development Goal (SDG) are getting
critically necessary to the agriculture sector because of
dynamic agricultural industry, enhanced domestic food
demand, and increasing issues associated with food cost, food
quality and safety in developing countries. As most of the
developing countries are using traditional supply chain to
deliver food product or service from supplier to consumer
end, all these countries have been facing problems on
reducing cost and managing their food supply chain to meet
the objective of Sustainable Development Goal (SDG). This
paper introduces a model for those developing countries
which will provide them a smarter way to handle the product,
information as well as flow of funds. Furthermore, this paper
also investigates how to make contract between parties of
food supply chain in an efficient way using Block chain
technology which will also help to reduce the cost of final
product through the value chain system. As developed
countries have already adopted and implemented the system,
this research will be a beneficial guide for professional
management practitioners and researchers to implement a
smart model for food supply chain which can be monitored
and traced easily by farmers and consumers in developing
countries.
[ICBM-19-0241] An Exploratory Research on Emerging
Technology Is the Future in Healthcare Industry
Md. Sayed Anwar1, Mushfica Jahan Ashika1, Ahlia Jannatun
Nayeem1 1 Brac University, Bangladesh
Our purpose is to understand the key elements of
implementing large scale change that involves digital
technology in Healthcare sector. The use of digital technology
in health can develop quality, efficiency and patient
experiences as well as improve the health of a population.
This report shares practical learning from numerous case
studies, existing reports, articles and journals based on
‘Technology bending Healthcare industry’.
[ICBM-19-0312] Drivers of Supply Chain Performance
Analysis in Hospitality and Tourism Industry
Mohammed Mojahid Hossain Chowdhury1, Cdre M
Ziauddin Alamgir1, Tonmoy Kumar Das1, Khandaker Rasel
Hasan1 1 Bangabandhu Sheikh Mujibur Rahman Maritime University, Bangladesh
The service sector is a huge and emergent sector. The sector
has been dramatically transformed as a vital substance of
GDP, particularly in developing countries. Supply chain not
only resides at a manufacturing company as its crucial
element but also effects on the performance, customer
satisfaction and cost efficiency in the service sector. Supply
chain drivers ensure the performance of the supply chain
management of an industry adhered to it. Hospitality and
tourism is a potential field of service industries for
Bangladesh. As globalization breaks the limit of countries'
boundaries, the opportunity of this industry has increased to
a great extent. Approximately 5% people of the total
population of Bangladesh are earning their livelihood from
the hotels, motels and resorts firms. The supply chain drivers
of hospitality and tourism are little different from other
industries and these drivers in tourism industries are not
well-defined yet. The responsiveness and efficiency of
manufacturing industries have been developed through the
growth and study of supply chain management and
performance drivers but there are not enough empirical
works on the supply chain drivers of tourism industry in the
prospect of Bangladesh. This paper reviews the relevant kinds
of literature intended to supply chain management and
supply chain performance drivers for the particular industry
and concentrated on the supply chain drivers based on
secondary data to draw the apparent scenario of practicing
the supply chain drivers of hotel tourism in the prospect of
Bangladesh.
ICBM 2019
4
[ICBM-19-0315] Toyota’s Supply Chain Management:
Optimization and Theoretical Applications in Practices
Abu Hasanat Md Monzurul Islam Bhuyan1 1 University of Hull, United Kingdom
Toyota is one the leading automakers in the world, and the
company is improving its excellence through the optimization
of its supply chain management. This paper highlights
Toyota’s supply chain practices focusing on its inbound,
production, and outbound logistics. This study also considers
the regional variations of Toyota’s supply chain management
initiatives. Furthermore, it also scrutinizes the link between
supply chain management theories and the practices. Finally,
it recommends few practices and activities that will help the
company to enhance its supply chain management practices.
[ICBM-19-1141] Embedding Digital Supply Chain in
Academic Institutions: A Literature Review
S. A. M. Manzur H. Khan1, Md. Mamun Habib2, Engku
Muhammad Nazri1 1 Universiti Utara Malaysia 2 Brac University, Bangladesh
Digitization has reached all industries and all sectors of
society. Companies and industries are currently facing
important transition processes. The future seems to be less
predictable for others, which endangers existing competition.
Meanwhile, digitalization opens a series of new
opportunities, such as the relocation of companies and
organizations to relocate businesses and operations. The
digitalization of incumbents and new digital companies face
some strategic challenges in terms of digital transformation
and digital innovation in education industries. In this study,
we focus on these strategic challenges. We extract, present
and discuss a set of common strategic challenges related to
digital transformation and innovation processes in academic
institutions. One of the main strategic challenges of
digitalization is the development of digital academic supply
chain for education industry. This research also empowers the
digitalization and supports these academic sectors in the
digital transformation.
[ICBM-19-0697] Securities on Blockchain in Order to
Engage with Blockchain Technologies to Build a
Comprehensive, Apparent and Liable Digital Economy
World Wide
Mahadi Hasan Miraz1, Anuwarul Kabir1, Md. Mamun
Habib2, Md. Shamim Ahmed2 1 Universiti Utara Malaysia 2 Brac University, Bangladesh
This paper analyses and describes the blockchain technology
and its operation on various systems and securities in
business transactions. In addition, this article primarily offers
an advanced explanation of this new innovation reachable to
everyone from various fields, and descriptive outlines of
current blockchain which indicates the safeties delivered and
actuality transacted. It also studies the constrictions of
Uniform Commercial Code and blockchain securities as
“uncertificated securities”. Furthermore, it describes the
Uniform Commercial Code including blockchain safeties by
way of “un-certificated securities” for better understanding of
blockchain trades. Moreover, blockchain technologies grip the
key to construction a comprehensive international digital
economy that is safe and evidently accountable to the world
wide residents. Besides, the regime needs to re-establish trust
in modern financial cooperation; blockchains lead a
significant part in establishment and advantages of both
parties. This article’s objective is to identify the securities in
blockchain, distributed ledger and crypto currency for local
and international trade.
[ICBM-19-0310] Finished Product Delivery Performance
Measurement at Louserindo Megah Permai Using SCOR
Model and Fuzzy-AHP
Syarif Hidayat1, Sarah Azmiyati1 1 University of Al-Azhar Indonesia
Competitive advantage is determined by the productivity of
a manufacturing industry and the quality of its processes.
Permai (LMP) manufactures elevators, and uses supply chain
management in its production processes. This study aims at
measuring the performance of supply chain management in
the process of delivering the finished product to the
customers. SCOR performance management method is
supported by the Fuzzy Analytical Hierarchy Process (FAHP)
approach in the process of determining the weights on each
metric. This study focused on the Delivery part of SCOR
method. The result showed that LMP needs to improve
performance on eight SCOR performance indicators: Delivery
Performance to Customer Commit Date, Faultless
Installation, Days Payable Outstanding, Rout Shipments
Cycle time, Deliver Cycle time, Ship Product Cycle time, Load
Vehicle & Generate Shipping Documentation Cycle time, and
Install Product Cycle time.
ICBM 2019
5
Area Accounting, Banking & Finance
Session Parallel Session 1C
Date Friday, April 26, 2019
Time 11:00 AM – 12:30 PM
Room C
Chairs Prof. Dr. Hasnan Ahmed
Dr. Naffisah Mohd Hassan
[ICBM-19-0316] Why Microfinance in Rich Developed
Countries?
Maria Fregidou-Malama1, Akmal S. Hyder1, Ehsanul Huda
Chowdhury1 1 University of Gävle, Sweden
This research deals with the influence of
microfinance/microcredits on business development
analyzing how micro finances affect establishment of small
enterprises in Sweden. For the analysis, the following research
questions were addressed: How do small enterprises get
access to microfinances and what kind of businesses are
established through microfinances? Microcredit means giving
entrepreneurs access to financial resources to borrow a small
amount of money to invest in income generating business
activities context related. A model of microcredit was
developed to lend money to the poor for business
entrepreneurship. Access to microfinance can facilitate
poverty reduction and incorporate economic and social
development. Relationship based lending is affected by
cultural and social context. Multiple case studies were applied
for data collection from two small enterprises in Gothenburg,
Sweden and a microfinance institution in Sweden. Qualitative
data was collected in form of semi-structured interviews.
Direct observation and documents were also used as data
source. The study shows that microfinance contributes to
development of sustainable enterprises and generates
employment for people. The research shows that
microfinance leads to sharing risk and financing projects in
social enterprises, cooperative businesses and associations. It
provides people with social networks, enhances their
independence, empowers them and improves the quality of
their life by generating incomes. It is important for the
microfinance institutions to get recognition as important
actors in the financial sector to succeed. The research
contributes to the literature and theories of microfinances by
developing a model about microfinances in developed
countries. The limitation of the study is that we had studied
only two small enterprises in a developed country. We
suggest comparative studies on the influence of microfinance
on business development and women empowerment
between emerging economies and developed countries or
between developed countries.
[ICBM-19-0237] Future Threats to World GDP in
Agriculture an Alarming Message for the World
Abu Bakkar Siddique1 1 Dhaka Commerce College, Bangladesh
The world’s population is expected to grow to almost 10
billion by 2050. On the other hand, agricultural land and
forests are being destroyed to build home in order to meet the
demand of increasing population. Therefore, the decline in
agriculture in comparison to the increase in population has
been the major challenge in this century. This paper explores
the contribution of agriculture GDP all over the world. The
GDP contribution from the agriculture is gradually declining
due to the aggressive industrialization policy. An empirical
study was conducted taking secondary data from various
sources about 200 countries. However, some countries data
were not considered due to insignificant and insufficient
amount of data. This paper shows that overall world GDP in
agriculture decreases by 2% from 2005 to 2017 whereas
population during this time has increased by around 17%. The
most alarming situation is in Asia, where it depicts the
decrease of Agriculture GDP 4.5%, whereas population has
increased by 15.38%. Therefore, many academics, scholars,
agriculturists, zoologists, and environmentalists are thinking
how to mitigate the challenge of food supply in the world.
However, the limitation of the study is the lack of sufficient
data which in future opens up the greater arena for studies.
[ICBM-19-0275] Financial Performance Analysis of Textile
Industry in Bangladesh: An Empirical Study
A H M Yeaseen Chowdhury1, Maliha Mahjabeen2, Md.
Mamun Habib3 1 Bangladesh University of Professionals 2 AIESEC 3 Brac University, Bangladesh
NGOs are the oldest development institutions that are
contributing towards the development of third world
economy. Due to globalization, some NGOs operate in the
other countries. However, their financial reporting inevitably
is somewhat specialized in nature. In Bangladesh different
NGOs have been using different methods of accounting and
reporting systems due to lack of accounting and financial
reporting standards. Hence the comparison among the NGOs
is not possible. As there is no IAS/IFRS it is very difficult to
follow a common standard in generation and presentation of
accounting and financial information. This paper aims at
demonstrating financial reporting and accounting system of
all the local NGOs operating in Bangladesh and subsequently,
provide a guideline for constituting suitable financial
reporting and accounting systems for NGOs. Both primary
and secondary sources of information were used in achieving
the aim. The article elaborates on basis of preparation of
financial statements, some issues regarding the recording of
financial statements in NGOs and the quality of maintaining
these reports. The final part of the article discusses issues
relating to financial report and how these reports plays an
important role for the managers in taking financial decisions.
[ICBM-19-0299] An Explanatory Study of the Present
Scenario of Credit Risk Management in the Banking Sector
Sadia Afrin Ratna1, Fahadur Rahman1, Md. Adib Ibne
Yousuf1, Jayanta Bhusan Deb1 1 Bangladesh University of Professionals
This paper analyses credit risk management in developing
countries with respect to the banking industry of Bangladesh
as this industry is confronted with various challenges.
Information and innovation in that field have expanded as
credit risk management departments of these banks are
accountable for assessing the credit risks. Nonetheless,
accessible information demonstrates emerge in the value of
non-performing loan recently. As a result, our main focus is
to determine challenges faced by the banks while
operationalization of credit risk management policies, and
ICBM 2019
6
execution of strategies in those banks. A few banks may have
widespread risk management policies and strategies;
however, our study justifies that their execution can be
incorrect. Critical analysis of this study includes examining
the portfolio feature of selected banks as well as investigating
credit risk policies with relevance national benchmarks. We
implemented the case study approach which was both
exploratory and explanatory for a comprehensive analysis.
We obtained primary data from various personnel of Credit
Risk Management departments, and the banks’ portfolio
loans structure were acquired from annual report and
different journals as a form of secondary data.
[ICBM-19-0359] Why Value Investing Works: A Theoretical
Framework
Mohammad Siddiquee1 1 Mount Saint Vincent University, Canada
We hear a lot about value investing, an investing approach
introduced by Benjamin Graham in the 1930s and
championed by Warren Buffett, but we know very little about
why it works so consistently. Academia has considered the
consistent performance of value investors as a statistical
anomaly, but given that it has persisted for more than eighty
years, it warrants further investigation. In this theoretical
paper, the author tried to explain why value investing works.
I covered both traditional and behavioral explanations as to
why value investing outperformed other investing styles
consistently over a long period of time.
[ICBM-19-0601] Crony Group: An Unstoppable Journey for
Success in RMG Sector
Joseph Amit Gomes1, Priyadarshini Dina1 1 Brac University, Bangladesh
Despite the recent setback after the Rana Plaza collapse and
Tazreen Garments fire, the textile and garments industry in
Bangladesh has regained its strong footing. Starting with only
a single buyer in 1978, the industry has since transformed into
a multi-billion dollar business employing over 4 million
people. Aided by cheap labor and conducive government
policies, Bangladesh exported over $24B worth of garments in
2015 and the value is expected to increase this year too. This
case covers the growth of one such factory – the Crony Group
– which now exports over $100M worth garments annually
and employs 12,000 people. While the future of the industry
is bright, business owners are now looking at investments
abroad to allow an entry into wider markets and grow their
businesses. The case also covers the condition of the garments
industry in USA and China, and their prospects in light of
trade and government regulations.
ICBM 2019
7
Area Accounting, Banking & Finance
Session Parallel Session 1D
Date Friday, April 26, 2019
Time 11:00 AM – 12:30 PM
Room D
Chairs Prof. Dr. Golam Samdani Fakir
Assoc. Prof. S.A.M. Manzur H. Khan
[ICBM-19-0244] Sustainable E-service Value Distribution
Model: In Aspect of Psycho-social Framework
Md. Abid Hosain1, Anik Chakravartty2 1 Brac University, Bangladesh 2 University of Dhaka, Bangladesh
Nowadays, e-service distributors are less conscious about
distributing the value. Today’s entrepreneurs do not give core
interest for content development. As a result, customers are
getting less information, and customer dissatisfaction is
growing up in this sector. For distributing a reliable and
flexible service, a sustainable must be followed. Quality of
service, satisfaction and relationship should be given core
interest to constitute a sustainable value distribution model
for today’s business. For developing this model, psychosocial
development and VALS personality are given higher core
interest so that business expenditure can be considered as
investment.
[ICBM-19-0249] The Acceptability of Solar Electricity
among the Rural Communities in Bangladesh: An
Exploratory Study
Tahsina Khan1, Saihad Shahid Rahman1 1 American International University-Bangladesh
This empirical study was undertaken to ascertain the factors
that influence rural consumers’ acceptability of solar
electricity. From two villages located in Noakhali district, one
hundred and forty-one rural consumers were surveyed with
a self-administrated questionnaire, followed by in-depth
interviews. At the outset, a total of nineteen manifest
variables, mainly adopted from prior literature, were encoded
in SPSS for deriving factors through EFA technique. Findings
of the study confirmed that rural consumers prefer adopting
solar electricity to improve their living conditions and reduce
in-house air pollution caused by burning kerosene for lighting
purpose. Additionally, users avail income generating
opportunities to enhance their economic situation. This study
can further be extended by exploring the relationship between
the identified factors and intention to accept the solar energy
services in a CFA simulator. The essence of the research may
contribute to the prevailing literature related to renewable
energy technology adoption in rural communities.
[ICBM-19-0255] Research Paper on Customer’s Intention to
Repurchase Footwear Products
Ajmain Fayek Afnan1, Momena Akter1, Md. Zahidur Rahman1 1 Brac University, Bangladesh
The purpose of this research paper is to determine the factors
that explain customers’ intention to repurchase footwear
products. Secondary research and quantitative interviews
were used to build the model of customer satisfaction. A
structured questionnaire was employed to gather data and
test the model. Sampling involved a random selection of
respondent from internet survey form, friends, family,
students, co-workers etc. Factor analysis and multiple
regression were used to test the model. The regression model
suggested that customers’ repurchase intentions were
influenced mostly by service quality and product aesthetic
followed by pricing and product quality. A footwear industry
should focus on two elements, mainly, service quality and
product aesthetic.
[ICBM-19-0257] Service Offerings, Performance
Measurement and Performance Indicators of Pathao Rides
in Dhaka City
Mollika Ghosh1 1 Bangladesh Open University
In this technology-driven sharing economy, app-based ride-
sharing services perform as a key influential transport
medium serving sophisticated performance to commuters in
Bangladesh. Indigenous Pathao Rides transformed the service
scaling up and standards by grasping territorial needs of
passengers and meeting those diligently in a cheaper fare. The
objective of this exploratory research is to identify Pathao
Rides service offerings, performance measurement stages and
Key Performance Indicators (KPIs) framework in Bangladeshi
context with practical exposition. An anthology of open-
ended survey with 23 active Pathao commuters in Dhaka city,
intense web review and interview sessions of Pathao Rides
CEO were carried out during the month of July-August 2018.
The study reveals the commuters’ satisfaction impact strongly
aligns to Pathao Rides, confirming influential service
indicators. From managerial perspective, Pathao Rides and
other ride-sharing services should utilize the proposed
framework in leading future decisions.
[ICBM-19-0797] Lessons from the IL&FS Financial Crisis
Vijaya Kittu Manda1, S. S. Prasada Rao1 1 GITAM Deemed to be University, India
India’s leading infrastructure development and financial
services company--Infrastructure Leasing & Financial
Services (IL&FS)—and its subsidiary companies failed to
repay multiple debt obligations and thereby started to default
in mid-2018. This caused panic in the Indian debt market
creating a cascading effect on other financial services,
particularly in the NBFC sector. Government of India and the
monetary regulator–the Reserve Bank of India (RBI) quickly
stepped in to rescue the company. Rejecting a blanket bailout
solution but considering the “too big to fail” size of the
company, they took timely action barely avoiding a total
financial collapse. This meant that India avoided a ‘Lehman
Brothers moment’.
This paper explores reasons leading to the crisis, steps taken
by Government and regulators to rescue, consequences of the
default and lessons learnt from the experience. While Indian
experience in large-scale financial defaults is limited, this
paper takes the opportunity to understand the problem and
post-crisis handling. The findings from this study can help to
strengthen regulatory provisions so that these do not recur,
minimize the trouble from spreading to other financial
segments of the economy and possibly protect the vulnerable
company stakeholders such as creditors, investors etc.
ICBM 2019
8
[ICBM-19-0301] Customer Satisfaction towards Online
Shopping from Bangladeshi Perspective
Asma Sadia1, Md. Atiqul Hoq1, Shermin Akhter Jebu2 1 Bangladesh University of Professionals 2 University of Dhaka, Bangladesh
Online shopping is one of the fastest growing trends in the
world and the number of online businesses is growing rapidly
in Bangladesh. Even though the numbers of internet users are
growing, the number of online shoppers has not increased.
The online shopping industry is the future of regular
businesses and to develop this economically potential
industry, traders should satisfy consumers with additional
benefits. The paper focused on five variables to measure the
customer satisfaction towards online shopping. The
population of this research is the customers of online
businesses from Bangladesh. The samples were collected from
four cities of Bangladesh. We gained potential information of
the customer experience about online shopping and marked
major problems and barriers. The study can help the
practitioners and entrepreneurs regarding sophisticated
customer online shopping experience. Further research can be
applied to examine other variables that affect customer
satisfaction towards online shopping using different context-
based products.
ICBM 2019
9
Area Operations & Supply Chain
Management
Session Parallel Session 2A
Date Friday, April 26, 2019
Time 03:30 PM – 04:45 PM
Room A
Chairs Prof. Dr. Razamin Ramli
Mr. Mohammad Ismail Majumder
[ICBM-19-0321] Inventory Management Practices and
Techniques of Quoted Agro-allied Companies in
Southwestern Nigeria
Olaleye Banji Rildwan1, James Unam Monday2, Yakibi
Ayodele Afolabi1 1 Federal University Oye-Ekiti, Nigeria 2 Obafemi Awolowo University, Nigeria
Inventory Management is pivotal in running an effective and
efficient organization, and a well-designed inventory
management can be employed to promote industrial
development. This study assessed the practices of inventory
management of agro-allied companies in Southwestern,
Nigeria. Data were sourced through administration of a
structured questionnaire on one hundred and fifty-nine
officers across four publicly quoted agro-allied companies.
Data sourced were analyzed using frequency, percentage,
mean and standard deviation, and OLS regression technique.
The results showed that ABC inventory system, Bin card,
Economic Order Quantity (EOQ), Just-In-Time (JIT), and
Material Resource Planning (MRP) were the inventory
management techniques used by the agro-allied companies.
However, MRP, EOQ and Bin card were the most commonly
adopted techniques. Also, demand forecast, inventory
accuracy, inventory shrinkage, lead time, and ordering cost
were the major factors influencing inventory management in
the agro-allied firms. Furthermore, the results showed that
low physical assessment of raw materials at the point of
delivery, lack of information from the part of production
planning and inventory control officer, space constraints,
environmental factors, and non-availability of raw materials
were the key constraints to implementation of effective
inventory management practices. The study concluded that
agro-allied companies in Southwestern Nigeria employ
robust inventory management techniques to handle their
inventories.
[ICBM-19-0339] Value Chain Management of Chili: An
Empirical Study
Md. Mahbub Alam1 1 Independent University Bangladesh
The study evaluates the chili supply chain and finds
opportunities and challenges of traditional practices, and
analyses the value chain of chili from farm to market. The
study also estimates the Benefit Cost Ratio (BCR) for chili
farmers and examines the distribution of the added value
among the value chain actors-farmers, traders and retailers. A
value chain model was developed and confirmed by more
than two hundred respondents comprises of all the value
chain actors, including farmers, traders, retailers, consumers,
and other stakeholders. Both primary and secondary data
were used in this research, and simple statistical techniques
were used for analyzing the data. The study reveals that there
was a huge potential for farmers in growing chili, while the
post-harvest loss was found very high and a lots of
middlemen were existing in the chain. The result of the value
chain analysis shows, farmers’ share of the added value was
the lowest, while the retailers were bagging the highest. The
research outcomes need to be applied by the policy makers,
researchers and the implementers for the betterment of the
farmers and consumers.
[ICBM-19-0293] A Responsible Agricultural Supply Chain
Model from the Perspective of Developing Countries
Md. Atiqul Hoq1, Asma Sadia1 1 Bangladesh University of Professionals
Agriculture plays a vital role in the development of the world
economy especially in the case of developing countries. Faulty
agricultural supply chain might be a constraint for the world's
economic development. Again, applying advanced
technology like artificial intelligence and Internet of Things in
the agricultural supply chain might not be possible for many
developing countries in the world because of the high expense
and unavailability of the advanced technology. Therefore, this
paper suggests a model that can improve this situation in an
economical approach. This report has the potential to guide
the governments of developing nations and practitioners
regarding the development of an agricultural supply chain
that is economical, efficient and ensures the free flow of
information. Furthermore, the paper focuses on using cost-
effective technology for poor farmers who grow crops and
need financial assistance. Further research can be applied to
examine the extent of applicability and sustainability of the
agricultural supply chain model.
[ICBM-19-0346] A Goal Programming Approach for
Balancing and Scheduling Production Flow Line
H M Emrul Kays1, A N M Karim2, Zahir Rayhan Salim1 1 International University of Business Agriculture & Technology,
Bangladesh 2 Queensland University of Technology, Australia
In this fiercely competitive era of industrial globalization, to
contend and sustain, the manufacturers have no option other
than working collaboratively in Extended Manufacturing
Environments (EMEs). The EMEs are usually comprised of a
single focal company and a numbers of local companies
having shared and parallel resources. As a consequence, to
attain the smooth and balanced flow within EME, the
scheduling and line balancing tasks have to be performed
simultaneously. But, a desynchronization can be realized in
framing this simultaneous approach, i.e. the balancing
approaches intended to enhance efficiency by reducing idle
time whereas scheduling may increase ideal time within
workstations while reducing make span. In this regard, goal
programming models can offer a good solution, available
models restrict the incorporation of resource paralleling
concept. Therefore, in this research a goal programming
model is proposed by incorporating the concept of resource
paralleling, for simultaneous balancing and scheduling the
jobs in EME.
ICBM 2019
10
[ICBM-19-0349] Supply Chain & Online Product Promotion
for Organizations: A Case Study in Bangladesh
Mahadi Hasan Miraz1, Anuwarul Kabir1, Md. Kashedul
Wahab2, Mohammad Ismail Majumder3 1 Universiti Utara Malaysia 2 Jahangirnagar University, Bangladesh 3 University of International Business and Economics, China
Organizations play an important role for a development of a
country. Every organization has its own supply chain and that
works from retailer to consumer. Though, the organization
supply chain is managing the operation and promotion
activity. However, web recommender system for
organization industry could change supply chain promotion,
integrated recommender system and develop online product
promotion. The organization needs further improvements for
online recommender system to enhance product marketing.
[ICBM-19-0977] Securitization Market Development of
Bangladesh
Mohammad Ismail Majumder1, Mohammad Omar Faruk1 1University of International Business and Economics, China
Securitization of non-performing loans is a special form of
asset securitization and is the securitization of the non-
performing loans that have had or are likely to have problems
with their liquidity and earnings. Some emerging market is
planning to develop this financial instrument and initiate a
securitization market. It is assumed that the NPL
securitization will remove the bad loans from the Balance
Sheet and improve the liquidity of banks. This research work
focuses on the development of securitization market in
Bangladesh by issuing the securities based on NPL. The study
also focuses on global securitization market development in
case of NPL securitization. Moreover, the study proposes a
model of NPL securitization and proposes some theoretical
points to consider for the development of NPL securitization
market in Bangladesh. Finally, the paper discusses some
policy reformation to develop the securitization market in
Bangladesh.
ICBM 2019
11
Area Operations & Supply Chain
Management
Session Parallel Session 2B
Date Friday, April 26, 2019
Time 03:30 PM – 04:45 PM
Room B
Chairs Prof. Dr. Mohammad Iqbal
Dr. Rina Fitriana
[ICBM-19-1045] Quality Improvement in Refrigerator
Division with Implementation of Six Sigma and Data
Mining Method
Rina Fitriana, Johnson Saragih1, Azizah Khairina Sarasetyo1 1 Universitas Trisakti, Indonesia
This is a case study on a manufacturing company that
produced electronic goods such as a refrigerator with various
types, like 1 door, 2 doors, and freezer. The highest demand
by consumer is the 1-door refrigerator. Based on production
data in month July 2017, from 69,612 1-door refrigerators
produced, there were 5,577 defective refrigerator units, or as
many as 8.012%, still far against zero-defect target. The
research aims to analyze the problems occurring in the
production process, and to propose quality improvement
through the six sigma method with DMAIC approach and
data mining to minimize the number of defective units. In the
Define stage begins with the manufacture of Supplier
Diagram, Input, Process, Output, and Control (SIPOC).
Measure stage which begins by doing observation to know
Critical to Quality (CTQ), making Control Charts-U and
Pareto Diagram then calculate the Defect per Million
Opportunity (DPMO) value and sigma levels. In the Analyze
stage, it is create FMEA's Table to determine the priority of
improvement. Improve stage start with Design of Experiment
23 and replicate 5 times to find out the optimum setting.
Known that optimum settings are temperature 710o C, 5
seconds weld time, and direct vise grip release. Followed by
the stages of data mining for creating decision tree based on
entropy and gain values that produce the ‘If Then Rule’
function. Based on the decision tree, Graphics User Interface
(GUI) model can be made to know the decision of 'Good' or
'No Good' based on the numbers entered. And at the last stage
of Control, it is known that the percentage of R Room
Temperature NG defects decreased from 11.99% to 3.303%,
and the sigma level increase from 3.9992 to 4.056.
[ICBM-19-0385] Supply Chain Model of Jute Industry
Bangladesh: A Conceptual Exploration
Md. Fatauzzaman Rifath1, Mehedi Ahsan Ashif1, Md.
Mamun Habib1 1 Brac University, Bangladesh
The research attempts to develop a model which signifies the
upstream and downstream supply chain of jute industry that
speculate the supply chain activities starting from raw
material suppliers to the end customers. Bangladesh is one of
the largest exporters of jute and jute diversified products in
the world market, and the quantity is increasing day by day.
As a result, it has to go through a number of supply chain
stages throughout this whole process. The paper seeks to
answer what these stages are, who the players are and how
every stage is adding value in jute and jute diversified
products’ supply chain. The research is established based on
primary and secondary data. The objective of this research is
to improve the operations by identifying the problems on
every stages of jute and jute diversified products’ supply
chain. The conceptual model signifies various components of
jute supply chain that could be utilized for the assistance of
current administrators and prospective investors. The study
also illustrates few recommendations for the betterment of
jute industry.
[ICBM-19-0413] Sustainability of Islamic and Conservation
Farming to Cultivate Rice
Mohammad Mominul Islam1 1 EXIM Bank Agricultural University Bangladesh
This study illustrates environmental-unfriendly seeds and
wastage of seedlings as the major challenges to produce rice
resulting in natural harm and economic penalties. Islamic
agriculture, a Shari’ah-based farming and Conservation
agriculture using least resources to produce crops, can resolve
the problems of rice cultivation. An experimental method
with the Holy Qur’an; the 47th verse in the 12th chapter on
natural seed and 261st verse in the 2nd chapter regarding
single seedling with application of less fertilizers and
irrigation were followed to assess the results. Findings show
that natural seed, single seedling and less resource usages
invaluably contribute to enhancing yield, making nature
happy while cost reduces to a greater extent. However,
sustainability of this method is likely to encounter limitations
due to the reluctance of the concerned stakeholders. So,
policy-making and implementation as to Conservation
agriculture by the government is required, while media must
promote the fact effectively.
[ICBM-19-0457] Halal Management: Translating Its
Principles into Branding
Mohammad Mominul Islam1 1 EXIM Bank Agricultural University Bangladesh
Halal management refers to the Shari’ah compliant
management, and it can be followed to branding to grab the
US $ 2.3 trillion market targeting more than 25% of the global
Muslims. A qualitative approach guided in this study with
empirical evidence cementing the selected Qur’anic verses to
specify the branding procedure. As such, halal management
requires positioning Islamic views whereas sign, symbol, and
logo or a combination known as brand elements must be
management’s own creation. Then, implementation of the
planned business activities needs a careful endeavor
galvanizing Islamic principles, events and occasions so that
the brand is recognized as Islamic and halal. Finally,
measuring brand equity and growth must be ensured by
extending product lines incorporating Islamic principles.
However, findings show that halal management principles
are mixed with haram branding process in some businesses.
Therefore, halal management practitioners and academics
need to translate Islamic principles to shape halal branding
paradigm.
ICBM 2019
12
[ICBM-19-0437] Application of Supply Chain in E-Waste
Management
Abdullah-Al-Nadim1, Hasin Ahmed1, A. T. M. Sayeed
Istiaque1, Mohammad Iqbal1, A B M Abdul Malek1, Shahrin
Iqbal1 1Shahjalal University of Science & Technology, Bangladesh
E-waste (also known as waste electrical and electronic
equipment) is one of the fastest-growing waste streams
worldwide. Given this rapid growth, issues related to e-waste
are a grave concern. Over the recent past, the global market of
electrical and electronic equipment has grown exponentially.
Increasing amounts of e-waste pose detrimental effects to the
environment and public health through improper recycling
and disposal techniques. Such informal recycling practices are
common in several developing countries, where recycling
methods are rudimentary, and a considerable proportion of e-
waste components end up in unsanitary (uncontrolled)
landfill and open dump sites. To address these issues, this
paper aims to introduce a systematic approach to e-waste
management; a process termed as integrated e-waste
management (IEWM) is a theoretically viable technique in
which municipal solid waste and e-waste management
systems are managed. This is possible because both systems
share common waste fractions and treatment and disposal
technologies. Therefore, integrated e-waste management
represents an advance in the controlled disposal of e-waste
and improvements in local environments and public health in
developing countries. The purpose of this paper is to provide
a review of the e-waste problem and existing e-waste
management models in the developed and developing
countries. This paper also discusses their merits and demerits.
Lastly the authors of this paper give an idea of their upcoming
research work in e-waste management.
[ICBM-19-0481] Literature Review of Green Supply Chain
Bangladesh
Sohana Islam Sujana1, Wahida Tasnim Ahsan1, Md. Mamun
Habib1 1 Brac University, Bangladesh
In the 21st century, greening the supply chain is increasingly
concern for many business enterprises. But it is a challenging
task for management to implement as the waste and
emissions incurred by the supply chain which has great effect
on environment. In the organizations, mostly the green
initiative hinders because of the failings of the requirements
that logistics providers need. On the other hand, if we don’t
start relying on GSCM, we will be the reason for
environmental hazards. Developed countries are moving
forward with the help of GSCM whereas developing
countries are lagging behind. Even many of them are unaware
of GSCM drivers, such as green design, green purchasing,
green transformation, green logistics and reverse logistics. To
take a step forward towards green supply chain management,
this paper aims to introduce the present and possible
developments, focusing on several areas where
environmental aspects could be included on the basis of
Bangladesh. As expected, we figure out that minor adoption
and implementation of GSCM practices can give a new
progressive face to several sector of this country and this can
be work as an example for other developing countries.
[ICBM-19-0577] How Middle-Actors of Vegetable Supply
Chain Affect Transportation Cost
Md. Hasan Maksud Chowdhury1 1 Brac University, Bangladesh
The aim of this exploratory research is to find the impact of
middle-actors of supply chain on the transportation cost of
vegetables in Bangladesh. It is also aimed at finding a relation
between transportation cost and number of middle-actors of
supply chain of vegetables. The research was conducted by
taking 349 primary samples. The sample of the research was
designed as the lots of vegetables from farmer’s point of sales
to consumer’s point of purchase. Sample data was collected
from farmer, rural retailer, whole-seller, aratdar, urban whole-
seller, urban retailer, and transporter and from consumer.
Secondary data was collected from the extracts from
literature, journals, books and different publications. Multiple
regression model and percentile techniques were used to
analyze data. It was found that transportation cost is on an
average 31% with a standard deviation of 23% of the farmers’
price of vegetables. It was observed that there were up to six
intermediate actors like rural and urban whole-seller, retailer,
transporter, aratdar, etc. in the supply chain of vegetables.
From the research it was also found that there was a direct
relation between number of middle-actor in the supply chain
and transportation cost of vegetables; transportation cost of
vegetables gets increased with the rise of number of middle-
actors in the supply chain.
ICBM 2019
13
Area Accounting, Banking & Finance
Session Parallel Session 2C
Date Friday, April 26, 2019
Time 03:30 PM – 04:45 PM
Room C
Chairs Prof. Dr. Arabinda Saha
Dr. Mohamad Safiai Saad
[ICBM-19-0425] Betel Vine Cultivation in Bangladesh: An
Evaluation of the Effect of Cost Factors on Return
Arabinda Saha1 1 Islamic University, Bangladesh
Cultivation of betel leaves plays a vital role for the economic
development of Bangladesh. This is essential commercial cash
crop in Bangladesh fine quality. Betel leaves are exported
from Bangladesh to the different countries in the world.
Actually betel leaves’ cultivation cost and returns are
measured on the basis of sale is known as most important
factor for the betel leaves cultivation for the
growers/cultivators. The cultivators calculate the maximum
2/3 times profit considering the cost of betel vine cultivation.
Both the cost and income are assisted for the betel vine
cultivators to control unnecessary and excess expenses while
using inputs for the same. A cultivator understands that the
controlling expenses for earning more income and even for
the moderate price are calculated to relieve the customer,
considering the demand of the product. The successful
cultivators estimate capital requirements for covering
production-based expense. The cultivators brought certain
raw materials for the betel leaves cultivation for sale on a
targeted price. The price level of the betel leaves is considered
by the cultivators after deducting production cost, labour cost,
transportation cost, commission of moderators, loading &
unloading and other charges etc. The results of Kaiser-Meyer-
Olkin (KMO) and Bartlett’s test of Sphericity for the selected
variables are shown in Bartlett’s test of sphericity reveals that
the approximate chi-square value is 1170.312 with 28 degrees
of freedom at 0.00 levels of significance. KMO measures the
adequacy of samples to examine the appropriateness of factor
analysis where values between 0.5-1.0 indicate factor analysis
is appropriate. The betel farming activities generate
employment opportunities for throughout the year. Further,
as far as the national employment generation is concerned,
about 20 million people derive their livelihood directly or
indirectly from production, processing, handling,
transportation and marketing of betel leaves in Bangladesh.
The Government of Bangladesh should jointly take care for
taking appropriate steps for improving PEST management of
betel farm activities by establishing a Research and
Development Board. By considering the cost of the betel
leaves export-oriented activities should be maintained for
meeting global issues for the betterment of the growers.
[ICBM-19-0597] Impact of Internal Factors on Banks’ ROE
S. M. Rifat Hassan1 1 Brac University, Bangladesh
This study attempts to estimate the relationship between
return on equity (ROE) and four company-specific
explanatory variables. We have taken data from the Islamic
banking industry of Bangladesh. Our research period covers
2010–2016. Internal factors of this study are bank size,
investment-to-deposit, non-performing investment and cost-
to-income ratio. We have applied cross-section random effects
model to measure the relationship between dependent and
independent variables. Our estimation finds that investment-
to-deposit have positive correlation with ROE and all other
three variables have negative relationship with ROE. We have
found statistical significance for investment-to-deposit and
cost-to-income in the study.
[ICBM-19-0613] Stratification and Performance Analysis of
Mutual Funds in Bangladesh
Kaniz Sakina1, Tahmina Anwar Misha1, Md. Rashadur
Rahman1, Riyashad Ahmed1 1 Brac University, Bangladesh
Studies on mutual funds are increasing in numbers
throughout the world since the investments in this sector have
been growing for the last 40 years. Although mutual funds are
in worldwide demand, the scenario is different in Bangladesh.
This sector is still unexplored with very few studies till now.
The focus of this paper is on the 37 close-ended mutual funds
in Dhaka stock exchange to understand how the pool of
money invested in these mutual funds are distributed in
different industries of our country. The purpose of the
research is to understand which industries are being chosen
mostly by the fund managers and why are they being chosen.
Furthermore, the paper gives analyses on this industry’s
performances. Hence, it is expected that this research will not
only help academics, students and corporations but also help
small investors to understand what is the trend in the mutual
funds sector which is considered as one of the safest
investment sector of the economy.
[ICBM-19-0721] Affecting Factors for the Fluctuation in
Stock Price
Nishat Tasneem1, Ahmed Najin Khan Chowdhury1,
Riyashad Ahmed1 1 Brac University, Bangladesh
Stock market is not unwavering, and there is a regular price
fluctuation in stock market. Enormous reasons that may have
direct or indirect influences on these price changing. The
Tulip and Bulb Craze in 1630, Roaring 20s in 1929, Black
Monday the 2nd, in 1987, the Dot.com Bust of 1999-2000, the
‘Great Recession’ Stock Market Crash of 2008, the Florida Real
State Craze in 1926, Stock market crash of Bangladesh in 2010-
11 are few examples of stock market crash, and each of these
events refers to a dramatic change in stock prices. From 2007
the share prices of Bangladesh Stock Market is increasing
compared to last four years and outperformed almost all the
world’s markets and did not get affected during global
financial and economic crisis in 2008-2009. In this situation,
many fresh investors started investing without knowing the
risk associated with the share market and did not evaluate any
this. It resulted in 2010 as the stock market of Bangladesh was
in a big crisis for sudden price fall. This paper is all about
those possible factors which may cause fluctuation in price of
a stock.
ICBM 2019
14
[ICBM-19-0725] An Analysis of Financial Reporting
Systems of Islamic Financial Institutions in Bangladesh
Md. Saiful Islam1, Md. Azizur Rahman2, Nazrul Islam3 1 National University, Bangladesh 2 Daffodil International University, Bangladesh 3 Canadian University of Bangladesh
Financial reporting systems are an integral part for the
financial worthiness of any business company. Therefore, this
study is deals with the analysis of financial reporting systems
(FRS) of Islamic financial institutions of Bangladesh. It covers
the significance of the principles of Islamic ethics, necessity of
the Financial Reporting System (FRS), awareness of the
selected respondents regarding the major components of FRS,
applicability of the attributes of good FRS, major financial
reports and statements sent to the user groups and actual
practices of FRS in the Islamic Banks under Islamic Shari’ah.
This study is mainly based on survey data which were
collected from actual practitioners in the field of Islamic
Banking industry of Bangladesh. A structured questionnaire
was administered on 150 respondents who are practicing
accountants in different Islamic financial institutions. Primary
data were collected from a total number of 70 practicing
accountants employed in Islamic Financial Institutions of
Bangladesh. Most of the objectives were identified by the
respondents as very important objectives. The main findings
revealed that there is a significant gap between the actual
practices of FRS and desirable Islamic practices among the
accountants of Islamic Financial Institutions in Bangladesh.
[ICBM-19-0729] Determining Factors Affecting the
Influence of Financial Stakeholders - an Empirical Study on
the Islamic Banking in Bangladesh
Nushrat Islam Khan1, Riyashad Ahmed1 1 Brac University, Bangladesh
Islamic Bank has become a new prospect for the financial
system of Bangladesh. As a Muslim nation, stakeholders want
to invest their money on Islamic banks due to their religious
beliefs. Hence, the study of this paper is to find out the
significant factors which influence the stakeholders as strong
determinants to invest more in Islamic banks. As regards, data
were collected from the annual report of four influential
developed Islamic Banks in Bangladesh during the period
2013-2017. In this study, “deposits”, “bank size” and
“profitability” were considered as independent variables and
“Return on asset” was considered as the dependent variable
in order to run multiple regression analysis. It was revealed
that, profitability and deposits are statistically significant on
the basis of Return on asset. On the other hand, it was found
out that the bank size is statistically insignificant on Return on
Asset.
ICBM 2019
15
Area Marketing Management
Session Parallel Session 2D
Date Friday, April 26, 2019
Time 03:30 PM – 04:45 PM
Room D
Chairs
Prof. Dr. Akmal S. Hyder
Assoc. Prof. Dr. Mohammad Basir B
Saud
[ICBM-19-0307] A Study on Bangladeshi Biscuit Industry:
Consumer Perception towards Packaging
Syed Zarif Samdani1, Fabiha Enam1 1 Brac University, Bangladesh
The aim of this study is to figure out the packaging effects on
consumers’ perception, which influences the consumers in
buying Bangladeshi biscuits. The research was conducted in
two phases: primary and secondary researches. It was a
qualitative research. The objective of both of the researches
was to find out the buying pattern and consumer preferences
for buying biscuits on the basis of packaging. A survey
questionnaire was prepared and the number of respondents
is 106. The survey questions contained both close- and open-
ended questions. Primary data was collected through
structured questionnaire and graphical interpretations were
used for analysis functions. The study shows how the
packaging of the product helps to build consumer brand
image. It shows that the quality of the packaging has a direct
effect on the perceived quality of the product. It also helps to
promote the product through its packaging. The study
emphasizes on consumer perception based on packaging of
biscuits made in Bangladesh.
[ICBM-19-0320] Antecedents of Customer Satisfaction in
the Restaurant Industry
Aqib Wassy Deepta1, Tofazzal Hossain1 1 Brac University, Bangladesh
This report is based on the current customer satisfaction level
in restaurants in Dhaka after conducting proper research on
the respective topic. One of the objectives of the research was
to realize any potential shortcomings in the restaurants
service in relation to customer expectations and offer possible
solutions and recommendations towards servicing their
customers better. The focal points of the research were
studying the quality levels of the restaurants food quality,
responsiveness, price and ambiance, and how they all affect
customer satisfaction. This study will be useful for the
customers in order to get an overall understanding of the
service quality of the restaurants in Dhaka. The research can
further help the restaurant authorities to understand their
shortcomings and also help customers and stakeholders know
about the quality of service they possibly will be getting in the
restaurants in Dhaka.
[ICBM-19-0326] A Descriptive Analysis on the Effect of
Advertising on Children
Sadmeena Mahreen Promi1, Mahreen Mamoon1 1 Brac University, Bangladesh
This descriptive research addresses the effect of
advertisements on a specific demographic: the children. The
intensity of the mentioned matter was validated through
observation done on a smaller sample. After analyzing the
nature of the problem, some key criteria were set which
played an integral part in the conceptual understanding. By
focusing on different ages, the variation in personality of the
children was a major element in order to conduct the research.
Not only the strategies of the advertisers made a long-term
impact on the children by altering their perceptions, the way
the children were brought up was also an indicator of the
processing of the information shared by the advertisement.
Therefore, the research shows that there was not a single
“impact-creating” element; rather it was the surroundings
and some strategies which prominently affected the children.
Therefore, the research portrays the reality of the children
getting attracted towards advertisement and being affected
by the exaggeration, exploitation.
[ICBM-19-0328] The Significance of Bengali
Translation/Interpretation of Names in the Stores of Dhaka
and Its Effect on Consumers
Sadmeena Mahreen Promi1 1 Brac University, Bangladesh
In the recent year the shops in Dhaka have undergone some
noticeable changes regarding the translation of brand names
into Bengali. Such changes have some positive and negative
impacts on consumers’ minds. The reason behind such
contradiction lies on the accuracy of the translation. The
brands which translated their brand names as per the sound
to sound pronunciation, they changed the meaning. On the
other hand, the brands which actually translated their brand
names as per the original meaning of the English named
brand seemed to have an opposite impact on the consumers.
Because of not following sound to sound pronunciation, the
consumers’ attitude towards the brand changed in a
significant manner. Rather than judging the Bengali
translated names standing for the same brand, the consumers
assumed that the new translations were indication of new
stores. Therefore, such experience received from the surveyed
consumer was prominent evidence that the language has an
important impact on people’s attitude and behavior. This
research will pave the way for marketers in order to have a
significant idea regarding the importance of translation into
the minds of Bangladeshi consumers.
[ICBM-19-0329] Celebrity Endorsement in Advertisement:
A Study on Consumers’ Perception for Selected Personal
Care Products in Bangladesh
Samia Shabnaz1, Bohi Shajahan1, Hafsa Maryam1, Alvi
Rahman Shovon1 1 American International University-Bangladesh
Endorsing celebrity in advertisement gained attention in
recent years to strengthen the brand image and attract the
attention of the consumers in the highly competitive market.
The purchase decisions of personal care products can be based
on several factors as they are frequently purchased and are
low involvement items. This is an empirical study that aims
to identify the factors in celebrity endorsement that affects
consumers’ intention to purchase personal care products. The
data was collected from a total of 568 women from Dhaka city
using a self-administered structured questionnaire. The
questionnaire was reliable as the reliability score indicated
was 0.903. Different statistical tests like Cronbach Alpha
score, KMO test, Bartlett’s Test of spherity were done. On
doing exploratory factor analysis, it became evident that
ICBM 2019
16
factors like celebrity reliability, celebrity attractiveness,
celebrity congruence, purchase intention of consumer etc. are
significant for influencing consumer perception on celebrity-
endorsed personal care products. This study will guide the
marketing personnel to formulate appropriate strategies for
advertisement and will ensure effective investment for
celebrity endorsement by focusing on their target market.
Further research can be done using confirmatory factor
Analysis (CFA) or comparative study can be done based on
gender.
[ICBM-19-0347] Advertisement over the Internet vs
Traditional Media
Shahida Najnin Proma1, Daniel Mahbub1, Mustafa Al
Mujtaba1, Mahreen Mamoon1 1 Brac University, Bangladesh
A quick and issue-free access to data is exceptionally great in
the contemporary business enterprise. Over a traverse of
ongoing years, the web has turned out to be one of the most
impactful platforms as far as advertising is concerned for both
large and small organizations. The principle objective of the
article is to introduce the different types of viability of web-
based promotions and determine the impact of online
advertisements through analysis of various findings by
conducting surveys. This research was conducted using the
SPSS method where different variables were analyzed with
respect to views of our sample. The paper contains theory that
proves or disproves the fact that online advertisement is a
viable platform for publicizing in the field of business and
whether the business organizations should integrate this with
its existing form of advertisements or not. The theories have
been adopted based on previous literatures as well as
exploratory research and primary data collected from
necessary field work.
[ICBM-19-1157] Compliance Issues and Insights of RMG
Sector
Gazi Meem1, Mohammad Atiqul Basher1 1 Brac University, Bangladesh
The purpose of this research is to investigate the reasons
behind the failure of bringing foreign orders for RMG sector
of Bangladesh, even though being more experienced and
having cheap labor facilities than the other competitor
counties in the neighborhood. More specifically the objective
is finding the underlying gaps between the foreign buyers and
local company regarding the compliance issues. RMG is one
of the biggest and largest earning sector in Bangladesh. With
the help of this research companies belonging to RMG sector
can improve the areas of disruption which will develop their
company strength and internal infrastructure. Eventually, this
report can help improve the underlying issues of overall RMG
sector of this country.
ICBM 2019
17
Area Economics
Session Parallel Session 3A
Date Friday, April 26, 2019
Time 05:15 PM – 06:45 PM
Room A
Chairs Prof. Dr. ATM Nurul Amin
Dr. Pairach Piboonrungroj
[ICBM-19-0338] Business Analytics - Leveraging the Power
of Data
B. Chandrachoodan Nair1 1Noorul Islam University, India
Data Analytics is gaining considerable momentum due to the
emergence of data in large volumes from variety of sources at
high velocity with the rapid advancement of technology and
computational power. In this article, leveraging of data for
analytics in the perspective of a Manager is discussed. The
power of data in decision making is highlighted. Data-driven
decision making has a larger influence in business outcomes.
The data sources and data structure are presented.
Descriptive, predictive and prescriptive analytics are
described. A brief account of domains of Business analytics is
given. Application of Analytics in specific service sector
industries like Consumer Packaged Goods (CPG), telecom,
utilities and health care are also presented.
[ICBM-19-0250] Analysis the Growth and Forecasting the
Gross Domestic Product (GDP) of Bangladesh
Mohammad Rafiqul Islam1 1 Brac University, Bangladesh
Gross domestic product (GDP) is an important indicator to
measure the economic growth and prosperity of a country
every year. Yearly grow rates for both types of GDP follow
almost same pattern from the fiscal year FY2006 to FY2017. By
using geometric method, it has been found that the overall
grow rate of GDP was 13.68% and 6.33% at current market
price and constant price respectively over the last 12 years. By
comparing root-mean-squared errors (RMSE) for the three
methods, it is found that geometric method having the least
RMSE than the others. Thus it can be concluded that that
geometric growth rate is superior than the geometric growth
rate and the least-squared regression (log linear) grow rate as
it has least RMSE. Thus, it is suggested that geometric growth
rate should be used to the yearly forecast the GDP to get more
accurate result.
[ICBM-19-0242] Analysis the Export Performance of Ready
Made Garments of Bangladesh
Mohaiminul Haque1, Mohammad Rafiqul Islam1 1 Brac University, Bangladesh
This paper analyses the readymade garments export
performance of Bangladesh using the secondary data of 28
years from 1990 to 2017. This research tried to investigate the
RMG export growth rate using mathematical model named
the geometric method for various comparison. Firstly, the
overall export of RMG growth rate has been observed then it
compared with individual growth rate of Knitwear and
Woven clothes exports. It shows that the growth rate of Knit
wear is higher than the overall RMG growth rate and on the
other hand, the growth rate of Woven clothes is
comparatively lower than the RMG export growth rate. Then,
it shows the comparison of percentage of Knitwear and
woven clothes export to the total export of RMG. Here, it has
been observed that the percentage of Knit wear of RMG has
increased dramatically compared to woven clothes. In 1993,
the share of Knit wear and woven clothes to RMG export were
18% and 82% respectively, but in 2017, the share of Knit wear
increased to 48.9% and the share of woven clothes decreased
to 51.1% which is a stable position of two categories RMG
items. Finally, we have calculated the growth rate of garments
factories and the growth rate of garments workers which tells
us that the growth rate of garments factories has declined in
the very recent few years that is, 0.3% only in 2017 which was
almost 40% in fiscal year 1992 and the growth rate of workers
have become almost zero. It clearly indicates that Bangladesh
has dramatically developed in this sector over the last two
decades and there is not enough scope to improve. Also, Rana
Plaza accident in the year 2013 can be a major cause for the
poor growth rate of factories and the workers. For this, it is
said that in this sector there is not much to develop in export
but it is necessary to focus to hold the successful exporter
position of RMG by maintaining the proper working
condition for the workers; otherwise, there will be a possible
threat waiting for Bangladesh.
[ICBM-19-0441] Tobacco Taxes in Bangladesh: Challenges
and Opportunities
Nasiruddin Ahmed1 1 Brac University, Bangladesh
Bangladesh is the one of the largest tobacco consuming
countries in the world. Bangladesh has developed a complex
multi-tiered ad valorem tobacco tax system. There is large
variation in taxes and prices among different tobacco
products. Compared with many developing countries,
tobacco prices and taxes are much lower in Bangladesh. Large
gaps in tobacco products have created opportunities for
switching to cheaper brands in response to increased taxes.
Over the years, the affordability of tobacco products has
increased significantly. SLT products have emerged as the
growing concern for public health and also hold the potential
for enhanced revenue mobilization. The contribution of the
paper is that based on evidence, it attempts to analyse the
major challenges of the current tobacco tax system for
effective tax policy for Bangladesh.
[ICBM-19-0477] Tourism and Energy Nexus in South Asia:
A Panel Study
Sakib B Amin1, Foqoruddin Al Kabir2, Farhan Khan3 1 Durham University Business School, United Kingdom 2 North South University, Bangladesh
3 South Asian Network on Economic Modeling (SANEM), Bangladesh
The aim of the paper is to analyse the relationship between
tourism and energy for the South Asian countries using the
standard econometric methodology by incorporating a panel
data set covering from 1995-2015. Panel unit root test confirms
that all concerned variables are stationary at first differenced
form. For long-run analysis, we have used Johansen-Fisher
Cointegration test which confirms the existence of a long-run
relationship among our variables of interest. Dumitrescu-
Hurlin (2012) panel causality test results show that a
unidirectional causality is running from tourism to energy
consumption in the long run which then ultimately effects the
economic growth as well. As South Asian countries are
ICBM 2019
18
growing at a rapid pace, our results would help policymakers
to build up proper combinations of policies to achieve the
overall development of the nations for upcoming decades.
[ICBM-19-0569] Impact of Household and Natural
Resources Characteristics on Adaptation Behaviour Case of
Tropical Cyclone: In Coastal Areas in Bangladesh
Kolpona Euphrasie Costa, A.K. Enamul Haque, Sakib
Mahmud
Coastal Areas in Bangladesh frequently experience natural
calamities. It is becoming increasingly a great challenge for
the Government to provide proper and immediate support to
protect coastal communities from the natural disasters,
especially cyclones. This paper aims at finding out the
characteristics that influence the household decision
behaviour for the self-defensive adaptation strategies against
severe cyclone events. For empirical analysis, the
multivariable linear regression model was applied on a
household survey data collected comprising 610 households
of six (6) villages from three (3) southern districts: Patuakhali,
Barguna and Bhola of Bangladesh that were exposed to
Cyclone Sidr (2007) and Cyclone Roanu (2016). The empirical
result shows that the major characteristics influencing the
adaptation cost of a household’s self-defensive strategies
against severe cyclone events includes household income,
public adaptation programs, location of the house, natural
forest protection, NGO services, and access to loans.
Remittances also have impact on household’s adaptation
behaviour. This study finds that households living inside
polders, and under natural forest protection, spent less on
adaptation against cyclones. However, findings do not
support significant impact of remittance on household’s
adaptation decision.
ICBM 2019
19
Area Entrepreneurship
Session Parallel Session 3B
Date Friday, April 26, 2019
Time 05:15 PM – 06:45 PM
Room B
Chairs Prof. Dr. Abdul Hannan Chowdhury
Dr. Erne Suzila Kassim
[ICBM-19-0909] Social Enterprise Value Chain: Evidences
from Malaysia
Erne Suzila Kassim1, Md. Mamun Habib2 1 Universiti Teknologi MARA, Malaysia 2 Brac University, Bangladesh
Social enterprise is the third sector economy that addresses
the social, economic and environment agenda. Research on
social enterprise values have placed a great emphasize on
evaluating the financial and organizational performance
rather than the economic impacts to the society. In addition,
while the end values are greatly emphasized, the value chain
is less focused. Therefore, the study aims at understanding
how social enterprises create not only the social values, but
how the values grow and create other positive social impacts.
Setting on the cases of social enterprises in Malaysia and the
social bricolage concept, the findings indicate the bottom up
social enterprise typology creates more chain impacts to the
resource providers, the service recipients, the social
entrepreneurs, and the related agencies. The value chain
creations are: inter social innovations - social inclusion -
sharing economy and social empowerment through shared
ownership, financial independence, self-sustainable and
strategic alliance. As the world is facing complex social and
economic issues, we suggest social enterprise as an agenda for
creating a sustainable public wealth.
[ICBM-19-0282] Social Impact of App-based Service: A
Study based on URAL EMS
Ishtiaque Ahmed1 1 Brac University, Bangladesh
The basic function of the mobile app is to fulfil people’s needs
via the Internet. Apart from this basic function, the mobile app
has already started introducing some diversified areas with
the help of its virtual manner. Mobile technology is presently
providing various cheap solutions in people's daily lives. The
traditional thinking of connecting people through mobile
phone is far behind in comparison with the present scenario.
Information technology enables software companies to
provide economic solutions with a very cheap and easily
available access which was earlier not accessible to some
extent. As a result, there are increasing numbers of app-based
services in the market. The study aims at finding out if these
increasing numbers of app-based services are really beneficial
for our social development. In this regard, this study revolves
round a particular new app-based service, URAL EMS, and
investigates the possibility of its social impact.
[ICBM-19-0314] Students' Perception of Entrepreneurship
Development and Business English as Core Courses in
English Discipline: A Study on Selected Universities
Obaid Wali1 1 University of Rajshahi, Bangladesh
Entrepreneurship has long been the catalyst for economic
growth and change around the world though it is
comparatively new field of study in Bangladesh. More
recently, social entrepreneurship has become an area that has
globally garnered attention. In the current economic
environment where jobs are difficult to find, many students
are opting for more entrepreneurial career options rather than
choosing traditional employment paths. This is especially true
for English students where the challenge of finding suitable
employment other than teaching and civil service is often
more difficult for many of them. Consequently, increasing
numbers of students have expressed interest in
entrepreneurship and social entrepreneurship. The objective
of this research study was to investigate the level of interest
towards entrepreneurship or social entrepreneurship among
students of English discipline of selected public and private
universities of Bangladesh. Approximately 182
undergraduate English students of selected universities were
asked to participate in the study. The results of the study
indicated that 14.7 percent of the respondents expressed
interest in becoming business entrepreneurs; while 17.61
percent indicated that they wanted to be social entrepreneurs.
Moreover, 72.52 percent students appreciate the idea of
including entrepreneurship development and Business
English courses in the English curriculum. This was a
qualitative study and a questionnaire was prepared for this
study. An implication of the study is that Bangladeshi
curriculum specialists and ELT experts as well as the UGC
authority will consider offering these new courses for English
discipline.
[ICBM-19-0529] Prospects and Challenges for E-Pharmacy
in Bangladesh
Maliha Mehzabin1, Md. Moniruzzaman1 1 Brac University, Bangladesh
This study aims at finding out the opportunities and obstacles
of E-pharmacy in Bangladesh. This study is an exploratory
research and a sample of 76 respondents (medicine
purchasers) in some areas of Dhaka–Gulshan, Mirpur,
Dhanmondi and Mohammadpur – was reached through
online survey (Google Form) and face-to-face interview. Both
the pharmaceuticals and E-commerce are flourishing sectors
in Bangladesh, and so the concept of E-pharmacy is very
adaptable for the present time. Among all the variables,
working people, price, convenience, delivery time, quality of
medicines, payment options, privacy and ease of use are the
ones which highly influence the purchase decision of online
medicines. There are some challenges too, like influencing
their purchase decision and making them trust the service.
However, if proper people with proper planning are
involved, these obstacles can be overcome too.
ICBM 2019
20
[ICBM-19-0801] Women Entrepreneurship in Bangladesh:
Challenges and Opportunities
Tania Akter1, Tasnim Rahman1, Sanjida Akter Mim1 1 Brac University, Bangladesh
To keep a sustainable economic development and social
progress, women entrepreneurs are playing a very important
role. However, it is still not properly tapped due to the lower
status of the women in society. This paper contains three
objectives. Firstly, to gather information about development
of the body of work known as, women’s entrepreneurship
and its status in Bangladesh; secondly, to appraise the
contribution of their work; and lastly, to find the challenges
and opportunities they have faced while earning this position.
On the basis of this study some suggestions are given to
encourage future research.
[ICBM-19-0278] Changing Paradigms of Higher Education
in India through the Adoption and Use of E- Learning
Technology by Faculty Members
Abhijit Das1, Rakesh Kumar Singhal1 1 ABES Engineering College, India
Digital technology has become all pervasive and there is no
aspect of our lives, which has remained untouched by this
phenomenon. Digital technology is rapidly changing the face
of the education industry at a rapid pace. Teaching has
evolved over the centuries. Earlier subjects were taught as
theory but now the introduction to online teaching has added
to the enrichment of learning. Overall the advantages are
numerous. Faculty Members of higher education institutions
are adopting the use of E-Learning technology. The efforts of
teachers and technology have combined to improve the
quality of education and learning attempts to emphasize a
number of advantages. With advanced technology,
contemporary higher education has become a technology
oriented educational environment for its students. Having
advanced technology makes an educational environment
more effective and efficient. This paper will make a detailed
study about the adoption and use of E- Learning technologies
by teachers in institutions of higher education in India. We
will also make an attempt to identify the factors that
encourage or discourage the adoption of E-Learning
technologies in higher education institutions.
ICBM 2019
21
Area Human Resource Management
Session Parallel Session 3C
Date Friday, April 26, 2019
Time 05:15 PM – 06:45 PM
Room C
Chairs Prof. Dr. Abdur Rab
Assoc. Prof. Dr. Ireen Akhter
[ICBM-19-0853] Impact of Employee Relations Programs on
Integration of Non-Managerial Employees: A Study on
Pharmaceuticals Industry of Bangladesh
Ireen Akhter1 1 Jahangirnagar University, Bangladesh
This research addresses the possible impact of Employee
Relations Programs on employee integration of Non-
managerial employees, who have engaged themselves in core
production of any industry. The author included 34 programs
under four categories of ERPs. The hypotheses were tested to
measure the level of significance of relationship between
ERPs and different dimensions of integration, such as:
organization, management, work, and fellow employees. The
analyses show that the ERPs have significant impact on
integration with organization, work, and fellow employees.
However, employee integration with the management is not
found significant. Among different types of ERPs non-
managerial employees preferred direct financial benefits
compared to non-financial or indirect financial benefits. Thus,
while designing ERPs organization may emphasize more on
financial benefits for non-managerial employees. However,
the ERPs must be relevant to the type of company, nature of
work, and demography of employees.
[ICBM-19-1005] Inter-Professional Teamwork and Inter-
Professional Collaboration Practice among Physicians and
Nurses in Malaysia: Analysis of Reliability and Validity
Sharifah Naziha Syed Kholed1, Naffisah Mohd Hassan1, Siti
Noorsuriani Maon1 1 Universiti Teknologi MARA, Malaysia
In healthcare organization, working as a team is important
when they need to deal with different type of patients. The
collaboration between physicians and nurses will give the
best outcome to the patient due to their consistency working
together in their daily working life. Collaboration at this level
requires physicians and nurses to work together with open
minds and to value what each team member brings to the
team. In addition, to enhance healthcare outcomes, healthcare
professionals could gain many benefits from implementing
inter-professional collaboration (IPC) within a healthcare
environment. It is very important for healthcare professionals
to understand the value of inter-professional collaboration to
improve the effectiveness of healthcare organizations. This
research was implemented to study the relationship between
three independent variables (Interactional Factors,
Organizational Factors, and Organizational Cultural Factors)
of Inter-professional Teamwork and a dependent variable
(Inter-professional Collaboration Practice). The target
population for this study was the physicians and nurses
where a questionnaire was distributed randomly through
online survey in Malaysia. 60 questions were returned which
came from 30 physicians and 30 nurses. Thus, this paper is
aimed at determining the validity and reliability of the data
collected from the survey.
[ICBM-19-1009] Inter-Professional Teamwork and
Collaboration Practice at University Hospitals
Sharifah Naziha Syed Kholed1, Naffisah Mohd Hassan1, Siti
Noorsuriani Maon1 1 Universiti Teknologi MARA, Malaysia
There are numerous healthcare professionals with different
expertise who are working together in hospitals. In addition,
these people must have to work together to provide the best
service and successful treatment to ensure that patients are
trusted with the service and also to make sure the patient's
health can be better. All employees should know their
important job roles and responsibilities before they start their
task. In healthcare settings, physician and nurse are known to
be the most important people who are close to the patient. In
health care practice, inter-professional collaboration practice
(IPC) requires continuous interaction, coordinated efforts and
knowledge sharing among healthcare professionals.
Therefore, the aim of the present paper is to determine the
relationship between the three factors of Inter-professional
Teamwork (Interactional Factors, Organizational Factors, and
Organizational Cultural Factors) and Inter-professional
Collaboration Practice. The survey was conducted among 200
physicians and nurses, equally divided between these two
groups. The study is important as it will help in providing the
best factors that can be used among healthcare professionals
to improve the collaboration and to make it more efficient.
Another aim of this study was to explore the most
contributing factors of inter-professional teamwork towards
inter-professional collaboration practice.
[ICBM-19-0268] Conceptual Framework of Recruitment and
Selection Procedures: A Case Study on University Grants
Commission (UGC) in Bangladesh
Md. Mobarak Karim1, Musfiq M. Choudhury2, Wasib Bin
Latif1 1 World University of Bangladesh 2 University of Dhaka, Bangladesh
Recruitment and selection is an indispensable function of the
human resource management. It is the process of searching
and obtaining of potential candidates. Organizations are
progressing the modern recruitment and selection methods
for entry the multinational companies. The success of the
organization depends on effective recruitment and selection
system. In this paper, the main objective is to construct a
conceptual framework for recruitment and selection
procedures regarding the case study on university grants
commission. The study also focuses its attention to determine
how the recruitment and selection practices affect the
organizational outcomes.
[ICBM-19-0297] Research on Strategic Human Resource
Management Innovation-Oriented
Md. Saiful Bari1, Zaheed Husein Mohammad Al-Din1 1 Brac University, Bangladesh
System of human aid management innovation-oriented is
exactly the vital aspect that assists an enterprise’s innovation.
This research reviewed innovation theories from aspects of
economy, administration and sociology, summarized
domestic and foreign scholars’ researches on human aid
management and business enterprise performance, and
ICBM 2019
22
outlined associated domestic and foreign researches on
human resource management innovation-oriented. In view of
all those, this paper constructed machine of strategic human
aid administration innovation-oriented by using the method
of ordinary research. The administration of human sources
has passed through much transformation over the past
decades, due to modifications in markets, industry,
technology, costs, workforce, and employer-employee
relationships. The management of human assets is no longer
restricted to a single department: it is now a shared
accountability across organizations. In trendy generation of
heightened competition, firms are turning to modern human
aid practices for aggressive advantage, and human resource
insurance policies and exercise are more and more integrated
with business strategy, each domestically and internationally.
Improving people’s ability is an actual ‘win win’ for all the
economy, for society, for employers and of course, for humans
themselves. In each and every single EU country,
unemployment quotes systematically range with
qualification levels. The employment charges for these with
high skill stages across the EU as a complete is approximately
85%, for medium ability levels 70% and for low skill tiers it
stands at 50% (European Commission, 2010).
[ICBM-19-0324] Problems and Prospects of E-health Card: A
Study in the Context of Bangladesh
K. M. Nafiul Haque1, Mohammad Atiqul Basher1, Umme
Saara Khan1 1 Brac University, Bangladesh
The study focuses in the e-health sector in the context of
Bangladesh. The objective of this study is threefold: first, to
know the current situation of e-health card in Bangladesh,
second, to identify the gaps and third, to understand the
future of e-health card in Bangladesh. This paper is based on
related papers identified via different search engines. This
paper focuses on the current status of e-health services and
also on the future opportunities of this sector.
[ICBM-19-0334] Determinants of Employee Retention (A
research on employees of Route to Market (RTM)
International Limited)
Ummul Wara Adrita1, Sadmeena Mahreen Promi1, Farjana
Akter Lipy1 1 Brac University, Bangladesh
In this current era, each and every company looks for the
competitive advantage in order to survive in the market. Even
though the organizations focus on the technical aspects, the
human asset also remains very crucial in order to determine
the productivity of the organization. As a result, companies
need to avoid employee turnover which can become a major
barrier in the consistent performance of the company. It can
be mentioned that companies having a reliable connection
with the employees tend to be attractive for new talents as
well. Therefore, the importance of employee retention is
undoubtedly significant for a company. In order know the
degree of importance, the done research focuses on the
influencing factors of employee retention and so the
conducted survey shows a holistic view regarding the notion
of employee retention. This research can be used to point out
the responsible factors for employee retention so that the
companies get the idea of the influential elements.
ICBM 2019
23
Area Technology Management
Session Parallel Session 3D
Date Friday, April 26, 2019
Time 05:15 PM – 06:45 PM
Room D
Chairs Prof. Dr. Yousuf Mahbubul Islam
Prof. Dr. B. Chandrachoodan Nair
[ICBM-19-0247] Practicing Management Information
System in Bangladesh
Md. Saiful Bari1, K. M. Nafiul Haque1 1 Brac University, Bangladesh
Management Information Systems is an essential factor in the
existing world. The goal of this study is to create eagerness for
the usage of MIS in every sector in all activities for the
betterment of condition. In this paper, we have tried focus on
existing fundamental associated subjects of MIS (that ability
literature assessment and it consists of MIS, Computer
software, DBMS, telecommunication and networking),
objectives, beneficiary persons, way of finding information,
corporation assessment (it consists of historical background,
company overview, practices of MIS in this organization),
MIS practices and challenges in Bangladesh and ultimately
provide likely recommendation.
[ICBM-19-0295] Proper Exposure Needed for the New
Software Companies in Diverse Media
Md. Shiffat Manjur Muid1 1 Brac University, Bangladesh
The main objective of the research is to find out the reason,
about new software industries, which required exposing in
diverse Medias. Quantitative method was applied with a 20-
item questionnaire and 80 in-depth interviews. Microsoft
Excel was used to analyze the relation and the cluster method
to classify and identify the Factors and reasons with
justifications. Based on the experience of 14 employees from
Software industries, a guide including manageability with the
challenges of Go to Market (GTM) activities were observed.
[ICBM-19-0304] Examining the Technology Acceptance
Model in the Adoption of Social Networks
Sadia Afroz1, Shrabanee Pal1, Tofazzal Hossain1 1 Brac University, Bangladesh
The purpose of this paper is to explain the process of new
technology adoption, more specifically social networks based
on Technology acceptance model. This study followed
quantitative methodology approach applied by survey
method. Factor analysis and regression were used to test the
model. The regression model suggested that intention to use
social networks was mostly influenced by the perceived ease
of use and the security of social networks. This study
highlights three variables and there may be scope of
emergence of other variables. Sample size in this study was
limited too. Social network service providers should focus on
the two elements prominently, the perceived ease of use and
the security that social networks provide to its user. A new
variable, perceived security, is incorporated, which enhances
the literature on the adoption of technology in case of social
networks.
[ICBM-19-0322] Risks, Barriers and Scopes of e-Business
Adaptability in Bangladesh
Toolip Sen Gupta1, Tonmoy Kumar Das1, Mohammad
Shahedul Islam1 1 Bangabandhu Sheikh Mujibur Rahman Maritime University, Bangladesh
Electronic technology and online medium of the transaction
has amplified during the last decades. The business trend has
already transformed from the traditional way to electronic-
based in the developed countries. Developing countries are
also inclined to established electronic business practice. Many
developing countries as well as least developed countries are
also upholding themselves as prominent countries in e-
business practice. But Bangladeshi e-business practices are yet
to develop. In this paper, our concentration is to present the
taxonomy of barriers and risks facing e-business perusing
markets in Bangladesh and uncover the potential scope of e-
business in Bangladesh at present time and upcoming ages.
Segregating the barriers, defining the risks and discovering
the significant scopes are ascertained in the prospect of
Bangladesh only.
[ICBM-19-0429] Acceptance of ERP & SAP Technology to
Improve Internal Control System of a Bangladeshi
Organization
Mohammad Ahsan Chowdhury1, Bless Godino2 1 Primeasia University, Bangladesh 2 Eastern University, Bangladesh
In today’s frequently changing environment, the need for
robust operational processes, regulatory compliance and
effective risk management keeps increasing rapidly. This
paper tries to investigate the use of Enterprise Resource
Planning (ERP) and Systems Applications and Products (SAP)
technologies that provide efficient and effective internal
control systems of an organization. This study draws upon
mostly on secondary sources including authorized websites,
published letters, online reviews and interviews from
organizations that are already using the ERP & SAP
technologies. This paper utilized qualitative method to know
the user experience and the usefulness of ERP & SAP and
quantitative method is used for the statistical analysis of data.
The findings of this paper demonstrate how ERP and SAP can
improve quality and efficiency of the business. By keeping a
company's internal business processes running effortlessly,
ERP and SAP being unified management of core business
process habitually in real time can lead to better outputs that
may benefit the company, such as in customer service and
manufacturing and compliance with Sarbanes-Oxley Act.
[ICBM-19-1117] The Impact on WhatsApp Acquisitions by
A. S. A. Ferdous Alam1, Mohamad Safiai Saad1, Halima
Begum2, Ahmad Bashawir Abdul Ghani1 1 Universiti Utara Malaysia 2 National University of Malaysia
This study covers the research on the topic of mergers and
acquisitions. In this report, the impact after an acquisition of
WhatsApp by Facebook was our object for this research. Our
method to collect the data is from secondary data which are
sources from online article and journals to obtain the
information and data needed to complete this report. The
social network has experienced a huge growth in recent years.
Social network offers a lot of space for freedom, allowing
users to instantly share personal and multimedia information
ICBM 2019
24
to their friends on social networks. Social network services are
changing the way we communicate with friends, the nature of
entertainment, and the actual activities. Social networking is
one of the main reasons why many people are passionate
about the Internet, and until the advent of social networking,
people finally can find interest on the Internet. Facebook is
one of the most visited sites in the world with over 500 million
users so far. Since the beginning of the popularity of
smartphones, many messaging services have been
introduced, WhatsApp has also been introduced. WhatsApp
is becoming more popular and famous because of free charge
of use and ads-free. In February 2014, Facebook acquired
WhatsApp for $19 billion. When critics and investor have
doubts about the price paid, Facebook saw tremendous value
in this deal. So the purpose of this report is to further explore
the challenge and explain the VRIO framework of acquiring
WhatsApp from Facebook, studying the motives behind this
M&A and define the impact of Facebook acquiring
WhatsApp. So, we can more deepen our understanding of the
topic which is merger and acquisitions regarding this big deal.
In addition, this report also included our conclusion on this
topic and the suggestion to the future development of
Facebook.
[ICBM-19-1053] Electronic Waste Management Can Be the
Biggest Challenge in Bangladesh
Afsana Bilkis1, Md Imran Hamid Emon1 1 Brac University, Bangladesh
Bangladesh has not yet known to a correct mechanism for the
safe disposal of electronic waste. Seven years have passed
since the government imposed a written rule to restrict the
increasing challenge against electronic waste disposal people
are facing and what might cause natural hazards. Now the
question arrives as to what can be included in e-waste. The
most common e-wastes suggest televisions, computers, air
conditioners, mobile phones, electric bulbs etc. Our concern of
the paper was to enlighten about electronic waste
management. For instance, we tried to focus how these waste
can be managed and for this reason we tried to collect needed
data from different secondary sources and from different
authors’ perspectives from their published research papers.
Firstly, we talked about the current situation of e-waste
management in Bangladesh and tried to concentrate on the
reaction of people as well as the ecological imbalance.
Moreover, this paper highlighted whether or not there are any
existing laws and regulations against this raised issue.
Furthermore, our cornerstone was to know if people in
general like educated or non-educated people are aware of
this increasing problem or not coupled with if the corporate
world is known to this fact. By the same token one of the main
concerns was what necessary steps are needed and can be
taken to reduce or consummate this threatening trouble.
ICBM 2019
25
Area Operations & Supply Chain
Management
Session Parallel Session 4A
Date Saturday, April 27, 2019
Time 10:30 AM – 12:00 PM
Room A
Chairs Prof. Dr. Nazrul Islam
Dr. Emi Normalina Omar
[ICBM-19-0973] Factors Influencing Express Bus Accidents
in the Malaysia Eastern South Route
Emi Normalina Omar1, Abdul Kadir Othman1, Nur Atiqah
Rochin Demong1, Nor Hafiqah Khalid1, Irwan Ibrahim1,
Masrur Mohd Khir1 1 Universiti Teknologi MARA, Malaysia
Recently, the number of express bus accidents has been
alarming. Almost every month there have been cases of road
accident that involved express buses. To our knowledge, no
formal study was carried out to identify the causes of these
accidents. This study was carried out to identify factors
influencing bus accidents on the Malaysia eastern south route.
This research also attempts to reduce the rate of bus accidents
occurred specifically for A N B Express Bus Services
(pseudonym) on the eastern south route. Statistics from
PDRM (Polis DiRaja Malaysia), from 2015 until 2013, shows
an upward trend from 92 cases to 215 cases of bus accident in
Malaysia. However, in 2014 it decreased drastically from 215
cases in 2013 to 134 cases in 2014. However, the upward trend
was observed from the year 2014 to the year 2015 with 134 and
137 cases respectively. There are three factors that influence
bus accident which involve driver behavior, work schedule
and bus condition. A series of interview sessions were
conducted among 12 respondents who were grouped into two
categories–the personnel within the A N B Express bus service
and the drivers who were involved in accidents. From the
interview conducted, 58% stated that driving behavior is the
main factor of bus accident for A N B Express Bus Service, 25%
pointed out to work schedule and 17% mentioned about bus
condition. The implications of the study are discussed in this
paper.
[ICBM-19-0761] A Study on Multi-Dimensional Supply
Chain Performance Measurement (SCPM) Models in
Manufacturing Industries and Way Forward
Ferdoush Saleheen1, Md. Mamun Habib2, Zurina Hanafi1 1 Universiti Utara Malaysia 2 Brac University, Bangladesh
Supply chain management is envisaged as an extended
enterprise connecting business in several places and
facilitating allies to propel competitive advantage within the
era of globalization. Substantial analysis has been undertaken
at the side of literatures on offer chain performance
management from value and non-cost stance, strategic,
practical or stress on operational aspects views from business
as well as financial arenas. In order to gratify customer orders
rapidly and efficiently than competitors, supply chain needs
to warrant continuous upgrading of its processes and
competitive strategies and to apprehend how supply chain
contests and if it is indispensable to comprehend the
performance of the availability chain. The importance of
modeling and development of the supply chain has been
recognized as one of the competitiveness strategies of
scientific research. However, much of the work done focuses
on the design of models and development of the supply chain
in developed countries, with less concern for its partners in
developing countries. In the developing countries, the
manufacturing industry was in a fierce competition for its
products and, consequently, the loss of market share. The
Supply Chain Operations Reference (SCOR) provides a
description of supply chain processes, performance
indicators, best practices and licensing technologies. It offers
a comprehensive approach to improve supply chain
operations. It was designed by the Supply Chain Council
(SCC). This article presents a review of the literature of the
materials published so far in relation to the adaptation of the
SCOR model.
[ICBM-19-0345] An Implementation of Balanced Scorecard
on Supply Chain Performance Measurement in
Manufacturing Industry
Ferdoush Saleheen1, Md. Mamun Habib2, Zurina Hanafi1 1 Universiti Utara Malaysia 2 Brac University, Bangladesh
Over the past few decades, business dynamics have been
revolutionized that put the arm on the legislative
requirements to measure the performance management for
manufacturing industry where companies have been
observing to find the tools that can evaluate the supply chain
management performance commendable. Organizations have
witnessed a rapid transformation in their performance
measurement system in the last few decades, among the most
widespread tools adopted and implemented is the Balanced
Scorecard (BSC). Since its emergence, the mainstream of the
Fortune 500 corporations was implementing the BSC. Despite
the widespread adoption, a growing body of supply chain
management authoritarians and practitioners uncovers
constraints in the BSC, particularly in its model, execution,
and practice. The same group of advocates opposes; these
constraints could either undermine the practicality of the BSC
or trigger companies to refrain the BSC altogether for better
performance measurement alternatives. Hence, the principal
objective of this paper is to appraise the BSC as a performance
measurement instrument and discuss whether the BSC is, in
fact, an undisputed resolution as a corporate performance
measurement model.
[ICBM-19-0693] Embedding M-learning Environment into
Education Supply Chain Management Model for HLI
Mashiour Rahman1, Md. Mamun Habib2, Rosshairy Abd
Rahman1 1 Universiti Utara Malaysia 2 Brac University, Bangladesh
The m-Learning environment is already being practiced
independently by some educators inside or outside the class
room and by some administrators to handle and maintain the
administrative tasks in educational institutes. But an
educational institute may not possess a general strategy to
implement m-Learning into the traditional learning
environment. Implementing a new process into the traditional
process requires establishing a proper educational outcome.
Hence, just a defined set of criteria to implement mLearning
into the traditional learning environment would not convince
the decision makers of an educational institute. Considering
ICBM 2019
26
educational institute as a service industry, an educational
supply chain management can be considered to map the
educational outcome with and without m-Learning
environment. This study investigates the Education Supply
Chain Management (ESCM) model, maps different criteria of
m-Learning with the ESCM models, and attempts to establish
a set of integration criteria to embed m-Learning into ESCM
model.
[ICBM-19-0733] Transportation Supply Chain Performance:
Bangladeshi Tourism Industry Viewpoint
Sanjina Feroz1, Rahma Akhter1 1 Brac University, Bangladesh
This empirical study focuses on the prospects of
transportation associated with tourism industry. Bangladesh
has developed a transportation network that includes roads,
railways, inland waterways and airports as the country is
adorned with natural beauty that attracts tourists. The main
objective of this study is to categorize the complications and
scenarios of transportation in tourism sector in Bangladesh
through a thorough investigation on the problems of
transportation system. This is remarkable that to evaluate
Bangladeshi tourism growth and expansion numerous
researches have been created in different times to explore the
possibilities and limitations in terms of Bangladesh tourism
sector. This research is mainly a qualitative one. To conduct
this research on transportation supply chain practices from
the perspective of Bangladeshi tourism, authors have used
reliable secondary data. Finding denotes that due to having
under constructed roads and poor connectivity, the growth of
tourism is getting hampered. Moreover, this sector has huge
potential, and if proper supply chain model can be used for
transportation, surely that will prove successful as a business
venture. Depending on the ways and also the segments the
whole transportation supply chain can be created easily.
Tourism is currently the quickest developing and single
biggest industry on the planet. The advantages that are
obtained from tourism ought to be genuinely conveyed, and
afterward just will be contributory, and hence, the privileges
of nearby inhabitants will be appropriately perceived, and
tourism will be dependable and manageable.
[ICBM-19-0805] Third Party Logistics – A Solution to the
Business Support
Morsalin Rashid1 1 Bata Shoe Company BD Ltd., Bangladesh
Third Party Logistics has prospective and people define it in
many ways. In this paper, we have tried to review definitions
with the real world aspects. Third party logistics as an
external logistics service provider providing logistics support
to its customers (principal) by the means of contract. The
pattern of logistics support depends on need basis (varying
from principal to provider). We also discuss the reasons why
business is outsourcing its logistics functions to 3PLs. 3PLs
has become a major trend and we are seeing a prosperous
future in this sector. In the Third Party logistics business both
the parties (principal & provider) have to work jointly for an
objective of growth. Thus choosing an outsourcer is also a
crucial task as the success depends on the 3PL provider
mostly. With the help of partnership, this business is
booming, creating new paths and opportunities.
[ICBM-19-0921] An Insight into the Retail Industry: A Case
on Bangladesh
Natasha Ahmed1, Riyashad Ahmed1 1 Brac University, Bangladesh
This paper aims to delve into the retail landscape, particularly
focusing on Shwapno, the leading retail chain brand in the
country of Bangladesh. It will highlight the fast paced nature
of the retail industry in which Shwapno operates. The paper
will shed light on the two main business wings of Shwapno:
the traditional physical stores, i.e. brick and mortar and e-
commerce. Additionally, it will take a look at the problems
and challenges Shwapno has faced in the past or continues to
face now, the initiatives taken to resolve those issues and its
future prospects.
ICBM 2019
27
Area Accounting, Banking & Finance
Session Parallel Session 4B
Date Saturday, April 27, 2019
Time 10:30 AM – 12:00 PM
Room B
Chairs Prof. Dr. Amit Mittal
Mr. Mahmudul Haq
[ICBM-19-0745] Bond Market Analysis of Bangladesh
Safwan Ahmed1, Riyashad Ahmed1 1 Brac University, Bangladesh
This paper analyses the bond market of Bangladesh and
found it to be significantly smaller than the neighboring
countries at only 6.43% of Gross Domestic Product (GDP). The
main objective of the paper is to find the factors dragging
down the bond market of Bangladesh. The components of the
bond are analyzed alongside DSEX–index of Dhaka Stock
Exchange and the bank fixed deposit rate and bond yields are
found to be higher than the fixed deposit rates. The main
hindrance in the Bangladesh bond market is found the lack of
knowledge and the lack of promotion of the market itself.
Recommendations include increasing the development of
Islamic bonds - Sukuk and increasing the funding of financial
literacy programs.
[ICBM-19-0749] An Empirical Analysis on the performance
of Bonds in Dhaka Stock Exchange
Mir Shakib Shams Ahmed Neeloy1, Riyashad Ahmed1 1 Brac University, Bangladesh
This study begins with a compact view of bond performance
in Bangladesh. The research proceeded in a systematic
manner. Our analysis continued in accordance with the
approach undertaken by Cornell & Green (1991). We factored
Monthly Bond Return against the 5 years Treasury Bond Cut-
off Yield and monthly returns of the DSEX index.
Additionally, we made 3 different equations for the 3 bonds
in the market. The regression revealed that all 3 of the bond
returns have positive β coefficient with DSEX Index return.
Conversely, none of the 3 bonds are affected by Treasury bond
yield. To sum up this study, we answered the research
questions. The answers cover that the return on bonds are not
up to the level of the Index return. As well as, the bond returns
were seen to be following the DSEX return direction in
general. Finally, this research indicated that the return on
bonds were not satisfactory for the investors.
[ICBM-19-0753] Stock Market in Bangladesh: A Holistic
Approach
Tanvir Ahmed Rahat1, Riyashad Ahmed1 1 Brac University, Bangladesh
Stock market is an indispensable barometer that shows the
pros and cons of economic state of a country, when the
turnover of stock market can contribute a lot towards the
Gross Domestic Product (GDP). The stock market was
introduced in Bangladesh in 1954. Despite its operation across
half a century, it is one of the smallest markets among the
neighboring countries like India, Pakistan and Nepal. The
objective of the study was to demonstrate the overview of the
stock market. This paper also focused on problems of the
market and suggested ways to overcome the respective
problems. Unfortunately, the market remains in its embryonic
condition due to the absence of active market professionals,
existence of weak legal and regulatory frameworks,
predominance of individual investors, and a serious dearth of
foreign and institutional investors. This article suggests that
the government and concerned authorities should be more
active to protecting the investors on a priority basis in order
to achieve public confidence again.
[ICBM-19-0281] Consumer Behavior and Psychological
Factors towards Purchasing Smartphone of Bangladeshi
Consumers
Md. Shiffat Manjur Muid1 1 Brac University, Bangladesh
The main objective of the research is to find out the
psychological factors towards Bangladeshi Consumers’
purchasing Smartphones. For methodology/approach-
quantitative methods, a questionnaire survey through 12
questions and 100 in-depth interviews was conducted.
Subsequently, Microsoft Excel was used to evaluate the
relation and the collection method to classify and identify the
psychological factors. The research approached mostly young
consumers as they generally are target consumers. Based on
the findings, related recommendations, including
manageability of the challenges of consumer behavior and
psychological factors, are provided.
[ICBM-19-0813] Business Analysis of Chemical Market of
Bangladesh
Tawheed Hasan1, Ishrat Jahan2, Shabnin Rahman Shorna3 1Jahangirnagar University, Bangladesh 2 University of Dhaka, Bangladesh 3 North South University, Bangladesh
In this business analysis, various types of chemicals are
considered which are being used mostly in Bangladesh from
long since. Strength, weakness, opportunity, threats moreover
overall challenge of chemical industry in Bangladesh is
highlighted here. A clear conception about chemicals business
in Bangladesh will be developed with analysis in different
perspective. This paper includes historic data, future forecast
which made this analysis a valuable resource for industry
executives, marketing, sales and product managers,
consultants, and other people looking for key industry data in
this chemical business. Recession has been difficult for most
businesses, and the chemicals industry is no exception. But
the downturn hasn’t affected every chemical company
equally. Some have fared significantly better than others—
and their experience offers some lessons as the industry
moves forward. However, the recession led to a steep decline
in chemical companies’ profits. Most companies responded
by cutting costs and capital spending sharply and putting
mergers and acquisitions (M&As) on hold. This was
applicable for global companies only. But the specifics of how
each company took such actions varied, and had a strong
bearing on how well each weathered the storm.
ICBM 2019
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[ICBM-19-0889] A Study on Financial and Social
Significance of Festivals and Cultural Events in Bangladesh
Md Belal Hossain1, Shakil Ibnay Wahid1, Masfiqur Rahman1,
Md. Abdullah Sarker1 1 Bangladesh University of Professionals
Festivals and cultural events have their own share of
jubilation and importance. Celebrating a festival means
respecting that event and accepting it as having a positive
influence in human life. People usually spend more money
during the festivals. That is the reason behind the increment
of money circulation in the economy during festivals and
cultural events. The purpose of this paper is to determine how
money circulation occurs during festivals. To get the
conclusion of the study, some interviews were taken and a
survey was conducted. Enormous demand of money is
observed during festivals and cultural events. Therefore, the
financial institutions circulating the money face some record
transactions or shortages of fund and sometimes they need to
borrow money from other financial institutions for the
shortage of fund. This study will help to understand the
details about the circulation of money during festivals and the
management of crisis by financial institutions.
ICBM 2019
29
Area Marketing Management
Session Parallel Session 4C
Date Saturday, April 27, 2019
Time 10:30 AM – 12:00 PM
Room C
Chairs Prof. Dr. Mohd Aminul Karim
Dr. Mohammad Siddiquee
[ICBM-19-0351] The Influence of Personal Norms on
Consumers’ Halal Purchase Behavior: Consumer Attitude as
a Mediator
Md. Kashedul Wahab Tuhin1, Mahadi Hasan Miraz2, Md.
Mamun Habib3, Md. Mahbub Alam4 1 Jahangirnagar University, Bangladesh 2 Universiti Utara Malaysia 3 Brac University, Bangladesh 4 Independent University, Bangladesh
This paper aimed at finding out the factors influencing
Bangladeshi consumers’ halal purchasing behaviour. The
researchers, for this purpose, surveyed among 137 consumers
of Dhaka city. A structured questionnaire was used to collect
data about consumer attitude, personal norms, and halal
purchasing behavior. The Structural Equation Modelling
technique was employed for data analysis using Smart PLS
software. The results of this study pointed out that consumer
personal norms and attitude influenced Bangladeshi
consumers’ halal purchasing behavior. Moreover, the
relationship between consumer personal norms and
consumer halal purchasing behavior was mediated by
consumer attitude. Therefore, managers should strengthen
consumers’ personal norms that ultimately influence
consumer attitude and halal purchasing behaviour. The
limitations of this study should invite future researchers to
validate the research model with a large sample size in cross
country perspective.
[ICBM-19-0353] Are the Pharmaceutical Stores in
Bangladesh Conducting Unethical Practices?
Shafayat Khan Shihab1, Ummul Wara Adrita1, Mufrad
Tazwar1 1 Brac University, Bangladesh
Pharmaceuticals Industry is one of the leading industries in
our country with over 250 companies operating their
businesses. Unfortunately, the Pharmaceuticals stores have
been corrupt and maintain unethical practices for years. Many
lives suffered due to the unethical proceedings and many
reputed companies were defamed because of this. There are
approximately 103,451 retail drug shops in Bangladesh but
unfortunately equal number of unlicensed drug shops also
exist in this business. Lack of lab experts/pharmacists,
Salesman & Dispensers with no proper training, lack of
transparency, adulterated drugs, corruption in the retail
stores have defamed the industry. Sample size for the survey
was 100 respondents. An online survey was conducted
among 100 people 21-50 years old residing in Bangladesh. The
main purpose of this study was to find out the factors and
reasons that determine the unethical practices in
Pharmaceuticals retails stores in Bangladesh.
[ICBM-19-0355] Motivational and Emotional Factors
Influencing Consumers towards Shopping Malls
Reshma Rajan1, B Chandrachoodan Nair1 1 ITM Business School, India
Organized retail industry is a fast growing sector especially in
the context of mall culture spreading across all countries.
Shopping malls are providing an entirely new and exciting
shopping experience to consumers with the presence of more
options for products and entertainment. This article examines
the influence of motivational and Emotional factors
influencing customers to visit shopping malls.
[ICBM-19-0421] Understanding the Factors Affecting Young
Millennials’ Likeability of Television Advertisements in
Context of the Launch of Fourth Generation of Broadband
Cellular Network Technology (4G) in Bangladesh
Nazia Choudhury1, Tazrian Shainam Shahid1 1 University of Liberal Arts Bangladesh
This study sought to understand the factors that make young
millennials to like or dislike a television advertisement. The
paper analyzed respondent reactions to the launch of 4G
services in Bangladesh and attempted to find out which
factors resonated with them. Interestingly, while advertisers
had historically put in a lot of emphasis to glamour and music
when advertising to the youth the study finds that it is a good
story that appeals to them the most. The generation may also
prove to be a tougher customer to convince because
respondents have expressed that even though they liked the
advertisements they had doubts on the its truthfulness. Also,
this group would not purchase a product simply because they
liked the advertisement. They have to be convinced of the
relevance of the product’s benefits in their lives to actually
make a purchase. Additionally, social and peer group
influence appears to have significant impact on their purchase
decisions.
[ICBM-19-0509] Consumer Perceptions and Expectations of
Service Quality: An Assessment of the SERVQUAL
Dimensions at Private Financial Institution
Tabassum Tamanna1 1 Bangladesh University of Professionals
Service quality is very important to attract and retain
customers in today’s competitive business environment.
Using the SERVQUAL model, this research evaluates
customers’ expectations against their perceptions of the
service quality in a private financial institute at Dhaka city of
Bangladesh. To measure respondents’ satisfaction level with
provided service quality of financial institutes, 50 clients were
interviewed where the samples were selected non-randomly.
The results showed that respondents’ expectations and
perception levels markedly varied with the service provided
by a financial institution. However, SERVQUAL tangible
dimension indicated a small gap between expectation and
perception level. The study concluded that level of customers’
expectations on the service quality from any private financial
service providers was higher than they perceived earlier.
Customer services of private financial institutes should
improve further through high quality services to achieve their
optimum level of businesses.
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[ICBM-19-0533] Measuring Efficiency and Client
Satisfaction of Selected Commercial Bank in Bangladesh
Sheikh Majedul Huq1, Mst. Shuly Aktar1 1 Begum Rokeya University, Bangladesh
Banking sector is known as the backbone of an economy. A
sound and stable banking process is quite necessary for
development of the banking sector and hence the emerging
economy of Bangladesh. This paper tries to fill the academic
hiatus by measuring the overall efficiency in terms of
variables like loan and advance, deposit, operating income,
net profit. It also tries to find out the gap between service
expectation and perception based on SERVQUAL model.
Here banks performance was measured on the basis of
secondary data (2007-2017) while satisfaction was measured
on the basis of primary data. The findings of the study spell
out that 2nd generation bank (Dutch Bangla Bank Ltd. had the
highest average net profit of 90% and Janata Bank Ltd. had the
lowest of 33%). In case of loan and advance and deposit,
Janata Bank Ltd. occupied highest scores of 97% and 97%
respectively. Rupali Bank Ltd. occupied the lowest scorer in
loan and advance and operating income which was 71% and
22% respectively. Customers are more satisfied with second
and third generation banks like DBBL, IBBL and JBL. On the
other hand, the satisfaction level of customer was found to be
very poor with first generation banks like Rupali and Janata
Bank Ltd. Result reveals that all the banks should improve the
service to keep their client satisfied and delighted.
ICBM 2019
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Area Human Resource Management
Session Parallel Session 4D
Date Saturday, April 27, 2019
Time 10:30 AM – 12:00 PM
Room D
Chairs Prof. Dr. S.M. Murali Krishna
Assoc. Prof. Mashiour Rahman
[ICBM-19-1145] Implementation of Research in Business
Schools: The Competing Agendas of Different Stakeholders
Amit Mittal1 1 Chitkara University, India
The primary objective of any business school is to create
trained and committed human capital which can assist in
meeting the objectives of organizations that employ them.
With the explosion of business school rankings – and despite
the pervasive disagreements among different stakeholders
regarding efficacy of these rankings – business schools have
had to shift a lot of resources and attention to research and
publications. Business schools, in the private sector in the
developing world, face unique challenges on the research
front. This paper discusses a conceptual model of business
school research implementation and seeks to address
different critiques related to the evolving role of business
schools in the new accreditation and rankings era from a
stakeholder perspective. Using a case study approach, this
paper took cognizance of the unique settings within which
selected Indian business schools operate.
[ICBM-19-0341] A Study on Human Resource Management
of Brac University
Wahida Nasrin1, S. Alam1 1 Brac University, Bangladesh
HRM at Brac University deals with the process of recruitment
and selection, on-boarding, placement, database
management, employee relations management, training and
development, performance appraisal, dispute and grievance
settlement, retention, separation and termination. There are
many success factors of BracU HR regarding its fair and
smooth operation, establishing and maintain policy to the
organization and making contribution for selecting, retaining
and deploying the most potential manpower to achieve long
term best strategy to gain competitive advantage.
[ICBM-19-0342] On-line Recruitment and Selection Practice
in Bangladesh: An Empirical Study
Wahida Nasrin1, Faria Subha1 1 University of Dhaka, Bangladesh
Online recruitment is set to change the way in which
companies recruit their workers. Online recruitment, as a
fundamental business process, is the removal of complex and
unnecessary paper works, and the introduction of
streamlined workflow systems, reliable database
applications, and efficient communication channels between
job seekers and managers. At a relatively low cost, the Internet
offers employers and job searchers access to detailed and up-
to-date information about job searchers and job vacancies in
different locations around the world. In this manner,
companies can commit themselves to equal opportunities as
job providers and can attract new and qualified candidates.
Online Recruitment in the process of searching for
prospective employees and stimulating them to apply for jobs
in the organization. It is an important function of staffing. If
employer choose the right people for the right job gives them
assurance for the success of organization and management is
able to achieve its target. It leads to good productivity, morale,
and goodwill. The organization makes vacancies known to a
larger number of people to the organization through
advertisement and publicity and make the larger number of
people to apply is called recruitment. The aim of recruitment
is to attract qualified job candidates. The organization and
employee must understand the required qualification for the
job. Recruitment of employee done by the organization after
taking at most care if it is not taken properly the organization
may face the different problem in future. [4] It requires the
details study of manpower planning and if planning is done
very carefully it may take to the organization to achieve its
target in a shorter period of time. Recruiting is the process of
generating a pool of qualified applicants for organizational
jobs. Recruitment shows the path for an organization for
success and achievement. Recruitment is a process if done
carefully may clear way for selection, orientation, induction,
and retention. Recruitment is the first step of Staffing. The
vacancy arises due to promotion, demotion or transfer;
sometimes the organization recruits its older or earlier
employees to derive better performance.
[ICBM-19-0354] Organizational Performance Management
and Leadership Development: Theories, Styles, Ethical, and
Legal Issues
Abu Hasanat Md Monzurul Islam Bhuyan1 1 University of Hull, United Kingdom
Effective performance management and the role of leadership
are two interconnected issues in the organizational
management. Organizational goal, environment, global
context, stakeholders’ orientation and other related issues are
the determiners for selecting appropriate leadership and
management style for the organization. Human resource
management and development of multiple skills in line with
the organizational goal and strategy need to be aligned
properly to achieve sustainability. In this respect, the role of
leadership plays the significant role. This paper made an
endeavor to scrutinize how best various leadership style,
techniques, and theory contribute in effective organizational
performance management and leadership development.
[ICBM-19-0473] Organizational Citizenship Behavior in
Public and Private Commercial Banks: Antecedents and
Precedence Relationship
Md. Hasebur Rahman1, Sheikh M. Nurullah2, Md. Zafor
Sadique2 1 Pabna University of Science and Technology, Bangladesh 2 Department of Management Studies, Bangladesh
The organizational citizenship behavior (OCB) is one of the
latest widely cited constructs of positive affectivity of the
human side of the enterprise. Due to the wider scholastic
supports of OCB for promoting the effective functioning of
the organization, this study empirically verifies the OCB
construct in commercial banks. The Alpha value of the study
is 0.966, and therefore, the study is considered to be highly
reliable. The one-way ANOVA indicates that both public and
private banks do not significantly divaricate in the seven
dimensions of OCB. The regression results indicate that
ICBM 2019
32
employee motivation and organizational commitment is a
good predictor of OCB and job satisfaction shows
insignificance association on OCB prediction. The study also
asserts OCB and organizational effectiveness relationship.
The study deduces to review and recognize the psychological
contract of employees’ well beings. The study also prescribes
the job satisfaction needs to move up for better realization of
citizenship behavior for securing organizational effectiveness
of commercial banks in Bangladesh.
[ICBM-19-0521] Remote Work in Bangladesh – the Future
Workplace
Sohana Islam Sujana1, Wahida Tasnim Ahsan1, Mohammad
Salman Khan1 1 Brac University, Bangladesh
Remote work generally refers to organizational work that is
done away from the office, in a remote location, especially at
home. It is the long-term evaluation of companies
experimenting formed outside of the normal organizational
space and time. It is expected that a trend toward work-at-
home would lead to an economic resurgence, a dramatic
change development. The feasibility of remote work raises
three significant questions: what kind of jobs can be
performed remotely? What kind of individuals can work at
home? How remote workers are best monitored and
controlled? Moreover, it also raises important issues about the
relationship of the individual to work and to the organization.
Previous studies showed that remote working was mostly
valued because of its flexibility. Surveys have also revealed
the existence of a positive association between the intensity of
remote working and other benefits such as enhancing the
ability to alter work arrangements in support of personal
circumstances. The aim of this study is to define future
workers whether remote working is associated with a
reduction or an enhancement of work effort, well- being and
work- life balance and how it will be helpful for developing
country like Bangladesh.
[ICBM-19-0525] Bridging Job Satisfaction and Turnover
Attitude: The Mediating Role of Employee Demographics
Abdul Baten1, Ahmed Saad Ishtiaque1, Sahadat Hossain1 1 University of Liberal Arts Bangladesh
Employee turnover is a very critical issue for both employees
and the organization they work for. All employers prefer to
keep their turnover ratio as low as possible because it is not
cost effective when an employee leaves the organization; the
company needs to go through the recruitment process all over
again to replace that one employee. Hiring a new employee is
time consuming and expensive. Therefore, managers must try
to minimize employees’ turnover at all costs and find out the
causes behind the turnover ratio so as to minimize the reasons
for leaving. Some companies perform exit interviews to find
out the reasons for turnovers and they try to resolve those
issues. Turnover also makes an impact in employees’
productivity, moral, corporate culture and employers’
reputation. To maintain productivity and moral, high
organizations need to keep the turnover low. That spreads
good reputation about the company throughout the industry.
Job satisfaction of employees can definitely reduce turnover
and employers can play a major role in this process. Like other
countries Bangladesh also has various factors that affect the
cause of employee turnover. As our nation moves into a lower
middle income country from its previous low income status,
it will need to ensure that it has a healthy workforce with a
positive work life balance. This in turn will keep the turnover
ratio down to a minimum. Since Bangladesh is still in its
developing stages, skilled and competent man power is very
limited. Therefore, it will be very critical for Bangladesh to
manage its employee turnover ratio for the private,
government and non-government sectors.
[ICBM-19-0239] Health, Hygiene & Safety Scenario in
Garments Industry: An Empirical Study on Some Selected
Garments of Bangladesh
Md. Nahid Mia1 1 National University of Bangladesh
Readymade garments are the backbone of the economy of
Bangladesh. But the employees of the sector are facing various
workplace hazards. As a result, different accidents are
occurring over the years. This study was conducted to
investigate the current status on health and hygiene systems,
safety at work place. This was a quantitative analysis. The
RMG employees of Dhaka and Gazipur district were
considered as the population. The sample garment of the
study comprised seven factories. 200 workers were selected
randomly. ‘Z’ test was used to test the hypotheses. The study
reveals that most of the factories are away from ensuring
sound health, hygiene and safety. Finally, some
recommendations have been given to improve the health,
hygiene and safety at the work place.
ICBM 2019
33
Area Operations & Supply Chain
Management
Session Parallel Session 5A
Date Saturday, April 27, 2019
Time 03:30 PM – 05:00 PM
Room A
Chairs Dr. Md. Mahbub Alam
Mr. Ferdoush Saleheen
[ICBM-19-0397] Malaysian Harmony Index Based on
Culture and Identity of the Nation
Razamin Ramli1 1 Universiti Utara Malaysia
Culture and identity vary across the nation of a country where
social norms of individual citizens would shape the
individual behavior, thus the whole society. As Malaysia is
moving towards becoming a developed country, the stability
of its nation is one of the benchmark that any potential
investors and businesses look for. Thus, in this sense, it is
important to maintain a harmonious environment throughout
the country, which is greatly influenced by culture and
identity of its multi-ethnicity of the people. Therefore, this
study took the effort to develop a harmony index based on the
existence of various cultures and identity of the Malaysian
nation. In the process of developing the index, a Multi-Criteria
Decision Making (MCDM) approach was utilized in
determining the importance of all relevant criteria as
classified under national culture and identity. These criteria
were identified as contributing factors that support the
harmonious living in the context of diverse Malaysian
population. Subsequently, the concepts of weight and rank
were embedded in the development of the index. As a result,
a unique instrument could be established so that the harmony
level of a population or nation can be measured. The findings
also reveal the degree of importance of each criterion under
culture and identity. The index value obtained can be used to
guide for national policy establishment and plan for
appropriate activities by relevant government authorities.
[ICBM-19-0549] Digital Supply Chain in Academic
Organizations: A Requirement Model
S A M Manzur H Khan1, Md. Mamun Habib2, Engku
Muhammad Nazri1 1 Universiti Utara Malaysia 2 Brac University, Bangladesh
The supply chain is today one of the most important business
processes for most companies. It is also a fact for the
companies that produce and distribute products services.
Academic supply chain is an institution that manages and
distributes the graduates in real work life or in similar
institution. In fact, such supply chains must be treated more
precisely. Research shows that companies that successfully
complete the digital supply chain will reduce costs by an
average of 20% while increasing revenues by 10%. There are
several key factors in the transformation of the traditional
supply chain into the digital supply chain. The key is to
understand the client; this is the society in the Academic
Supply Chain. The development of the Digital Supply Chain
(DSC) may be the most important and most valuable
conversion any organization faces and will go through in the
next decade. With this, the costs of the front panel fins, the
acquisitions and the production control are focused on the
traditional tasks centered on the client. The traditional
processes of the supply chain have some constraints to do
proper management in academic supply chain. With the
introduction of Industry 4.0, this transformation proved to be
more relevant to the management of the digital supply chain.
Different industries are moving towards the management of
the digital supply chain, although supply chains are very
complex. The objective of the research was to explore the
possibilities and forms of digital transformation of the
traditional academic supply chain and a requirement model
process for the academic supply chain.
[ICBM-19-0605] Extensive Analysis of Fisheries Sector in
Bangladesh
Syed Abu Ishmam Muztaba Billah1, N. M. Baki Billah1 1 Brac University
Being one of the largest fish producer in the world, Fisheries
of Bangladesh play an important role in the rural life and
economic growth of Bangladesh. Around 11% of total
population of Bangladesh are dependent on fisheries sector. It
earns revenue of $535 million from exporting. However,
Bangladesh is not getting enough growth compared to other
neighboring countries. Natural disasters, global warming,
lack of training and financial support is preventing the proper
growth of fisheries sector. Government is trying to improve
sector by introducing new technology and training. Thus,
Fisheries sector is improving over the time.
[ICBM-19-0741] Comparative Analysis on the Effectiveness
of Public Private Partnership (PPP) Framework in
Bangladesh
Chowdhury Rayhan Sahrear1, Riyashad Ahmed1 1 Brac University
The objective of the report is to understand the effectiveness
of the Bangladesh’s PPP framework in terms of project
implementation, formulation of policy related to projects,
how exactly PPP contributing towards the vision 2021
Bangladesh and contribution towards the countrymen
comparing to the other developing country like Philippines.
Setting out a number of guidelines, policy, SRO’s and a very
healthy project pipeline for the country how it is really
helping the country to reach its goal by the mentioned time to
become a developed country set out by the government of
Bangladesh. Following that, PPP has already achieved the
heart of the stakeholders as well as captured the local people
mind within a very low amount of time and become the
leading support to the ministries to implement their project
for the country. This paper has given a background which
describes the overall content of the research. After that a short
overview of PPP Authority of Bangladesh has been provided
that includes its historical background, vision, mission etc.
Finally, in a project part, we tried to showcase the general
activities of PPP Authority, Bangladesh as well as Philippines.
ICBM 2019
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[ICBM-19-0849] Restructuring Distribution System: A Case
Study with Akij Food and Beverage Ltd
Kazi Imran Sharif1, Md. Hasan Maksud Chowdhury1 1 Brac University
Akij food and beverage Ltd is one of the leading Fast-Moving
Consumer Goods (FMCG) companies in Bangladesh. This
research introduced a new restructured distribution system
for beverage product of Akij Food and Beverage Limited. The
main objective of the research is restructuring the distribution
system of Akij Food and Beverage Ltd. in Dhaka city. It is also
directed to find out the shortest route to deliver product, to
reduce distribution cost and to ensure the proper utilization
of delivery van to reduce the number of delivery van. Primary
data is used in the research which was collected from the
officials of the company and from field review. Moreover,
details distribution system, dealer point’s forecasted daily
demand and the distribution cost have been introduced in the
report. In the details distribution system there is an in-depth
description from where the company will distribute the
product, what will be the capacity of the delivery van and
how many delivery vans will be required to distribute the
product. After comparative analysis of existing distribution
system with proposed distribution system, it has been found
that there is opportunity to reduce distribution cost near
about fifty-seven percent.
[ICBM-19-1041] A Study on Airport Cargo Operations: A
Case Study
Zishan Mahbub1 1 Brac University
An operational activity is colossally related to optimize
resources to execute organizations plans. This involves
Planning, Organizing, Staffing, Directing and Controlling.
From the operations point of view, nothing is impossible and
everything is a situation. Throughout the operational activity,
there are many challenges and opportunities. These activities
take place in affiliation of various departments and personnel
responsible to make decisions. With the help of Supply Chain
and Logistics, new opportunities arise frequently. The
transportation industry is growing vastly in order to improve
quality of life worldwide. Nowadays one can chose to visit a
nearby shop to purchase a product imported from the other
part of the world very easily. If you think close enough, you
will find new outcomes coming right out of the window every
day. Now comes the part of the operations which puts all the
resources into places to acquire its goals and generate profit
for stakeholders of internal and external users. We have a
variety of transportation industries, one of which is Air
Transport. To save time for a time worthy business that needs
a valuable product within the shortest time possible. In
Bangladesh local or foreign industries constantly needs
resources to produce manufactured goods. This is because of
the growth of industries which does international business. A
large number of organizations are doing both imports and
exports. It is like buying quality buttons for shirts from
Europe to make a finished product to sell back to Europe or
any other region.
[ICBM-19-0287] Special Cases of Business Decisions in
EOQ Inventory Based Production System
Shradha Goyal1, Rudresh Pandey1 1 ABES Engineering College
This paper is based on development of model to compare
linear cost function and hyperbolic cost function with
assumption of variable in rate of production to achieve
optimized cost, order quantity and profit value related to
inventory and avoids any wastage or shortages
simultaneously. Taking the basis of the generalized concept of
EOQ model for basic cost of production, numerical design has
been carried out through MATLAB and depicted through
graphs and tables. This research intends to present the
modelling techniques for stochastic problems in optimization
of various costs involved in inventory. Here the working
models that are derived and used are based on two
mathematical cases that are linear functions and hyperbolic
functions and hence justifying the application by giving the
graphical analysis in 4 different cases of the variation in the
parameters and the corresponding results obtained.
[ICBM-19-0305] Optimization of IoT-Oriented Supply
Chain Management: A Triple Bottom Line Perspective in
Manufacturing
Abu Hasanat Md Monzurul Islam Bhuyan1, Md. Mamun
Habib2 1 University of Hull, United Kingdom 2 Brac University, Bangladesh
The Internet of Things-enabled technologies play a significant
role in Supply Chain Management Optimization. When the
various devices and supply chain management (SCM)
activities are connected through the physical connectivity
devices and tools, all stakeholders can work in harmony. The
Triple Bottom Line (TBL) perspective is gaining tremendous
attention from all the stakeholders, like the government,
NGO, customers, manufacturers, suppliers, and retailers. TBL
considers sustainability from environmental, financial, and
social dimensions. This paper makes an endeavor to explore
the opportunities of IoT-based technology to support TBL
perspectives. It also papers identifies how each stage of SCM
activities can be optimized using IoT-based technology. The
future research direction should address the integrated IoT,
Blockchain, and Artificial Intelligence technology to enhance
TBL-oriented SCM practices.
ICBM 2019
35
Area Accounting, Banking & Finance
Session Parallel Session 5B
Date Saturday, April 27, 2019
Time 03:30 PM – 05:00 PM
Room B
Chairs Prof. Dr. Md. Rabiul Islam
Mr. Monojit Kumar Ojha FCA
[ICBM-19-0294] An Empirical Study on Financial Risks in
Agriculture Sector of Bangladesh
Sadia Afrin Ratna1, Sonia Akter1 1 Bangladesh University of Professionals
Many countries’ agriculture sectors have proven to come up
with phenomenal production capacity to dominate the world
agriculture supply yet one of the most challenging business
sectors. It is toilsome to attain an inclusive growth and all-
round development for decades. It involves multiple risk
factors for the farmers, processors, intermediaries, suppliers,
retailers and the firms originate that are to be managed. The
descriptive study attempted to identify, evaluate, and explore
the significant relationship between financial risk and
sustainable agriculture industry. This research
chronologically demonstrates the findings from a structured
questionnaire across a few categories and also encompasses
the influencing factors shaping the perception of farmers and
agro-business specialist through quantitative analysis. This
research furnishes some independent variables which were
identified through correlation and multiple regression
method to show the significance level with appropriate
strategies also to review and appraise their performance
towards a perception of the agricultural sector; this can add
value to the society as well as an exemplary research for
prospective researchers. The study suggests the policy
interventions needed to mitigate risk and sustain Bangladesh
agriculture industry.
[ICBM-19-0365] Estimating Country Risk Premium and its
Significance in Context of Bangladesh
Md. Rashedul Hasan1, Khusbu Rahman1, Kaniz Sakina1, N. M.
Baki Billah1 1 Brac University, Bangladesh
A rational investor looking for opportunities to maximize
return will attempt to consider all possible risk factors
associated with an investment. Foreign investors are now
becoming more interested in investing in our country,
Bangladesh; as such, potential investors are keen to know the
inherent country risks before making prudent investment
decision. The authors of this paper have analyzed the position
of Bangladesh in the scale of systematic factors like GDP
growth, inflation rate, and corruption, access to financial
information and so on in comparison to some other South
Asian countries namely India, Pakistan, Sri Lanka and Nepal.
In so doing, this study suggested to incorporate the country
risk premium while calculating required rate of return from a
rational investor’s perspective using Capital Asset Pricing
Model. To develop better insight in dealing with country risk
of Bangladesh, the authors have tried to quantify the country
risk premium of Bangladesh.
[ICBM-19-1057] Pharmaceutical Sector of Bangladesh:
Diversification and Portfolio Performance
Ikram Hasan Evan1, S. M. Raihan Uddin1 1 Brac University, Bangladesh
Pharmaceuticals industry, the most technologically advanced
and successful sector, is the second largest potential sector in
Bangladesh to earn foreign currency. Skillful attitudes,
knowledge and innovative ideas from the professionals create
a significant transformation towards the development of this
industry. From the multiple regression analysis, there are
eight companies out of ten whose net profit is highly
depending on three independent variables. Moreover,
through Jensen’s Alpha analysis, only three stocks out of ten
are investable stock because their actual return is higher than
expected return. To increase the export sales, companies
should utilize some innovative technology so that it can
contribute more in foreign exchange earnings. Furthermore,
to improve the productivity of the companies, they may
concentrate on their cost of production, investment in fixed
assets and their sales turnover. To reduce the unsystematic
risk, more securities of different companies can include in our
portfolio. In our research, only four companies provided
positive results and others fared poorly. Thus, investors
should check other company’s performance from other
industry to create a good portfolio and diversify risk.
[ICBM-19-1069] Impact of Finance and Operations in
Quality Management of Food Industry
Dishari Das Mou1, Lamia Islam1 1 Brac University, Bangladesh
The research attempts to offer better understanding about
how finance and operations management lead toward
comparative advantage. It can help improve the quality of
food industry in Bangladesh where the food is highly
adulterated. The research was conducted through secondary
data. The study tried to combine finance with operations
management in the food industry. Another major area of this
paper focuses on how quality management provides financial
performance advantage. The components of this study are--
Factors that influence firm’s performance such as Free Cash
Flow, Working Capital Management, Cash conversion Cycle
and other components like “Closed- loop” view of operations-
finance interfaces, Finance activities in operations area, Food
Manufacturing and Value-Adding practices in food supply
chain, Structural Equation Modeling (SME), Quality
Management, Total Quality Management. The major
limitation of the paper is that the research was only conducted
by using secondary data. On the other hand, the paper also
contains factors such as GDP contribution through the food
industry, food processing unit, consumer attitude in food
industry, financial- environmental performance etc. This
research gives an insightful view on how a firm in the food
industry can gain advantage by aligning its finance and
operation functions.
[ICBM-19-1105] Factors Influencing the Profitability of
Pharmaceutical Companies in Bangladesh
S. M. Rifat Hassan1, Sarah Muniyat1 1 Brac University, Bangladesh
This paper aims at examining the impact of company-specific
and macro-level factors in determining the profitability of
pharmaceutical companies in Bangladesh. The study took a
random sample of five listed pharmaceutical companies and
ICBM 2019
36
covered the period 2008–2017. Research method for the study
was a panel analysis. Based on the Hausman test, we applied
fixed effects model to estimate the relationship between
independent and dependent variables. We considered return
on assets (ROA) as a measure of profitability. Company-
specific factors in this study were company size and expense-
to-revenue. On the other hand, we took GDP growth and rate
of inflation as macro-level factors. The study finds statistical
significance for all two macro-level variables while company-
specific variables slightly miss the significance level. We
found positive correlation between GDP growth and
profitability. On the other hand, expense-to-income and rate
of inflation had negative relationship with profitability.
Company size showed a negative correlation with
profitability in our study.
[ICBM-19-1077] Development and Accounting Significance
of Enterprise Resource Planning Systems in Business
Growth
Mir Muttakin Kibria1, Imtiaj Ahmad1, Md. Hasan Maksud
Chowdhury1 1 Brac University, Bangladesh
In this competitive corporate environment businesses are
becoming more efficient in data management and processing.
Greater understanding within the stakeholders has been
helping the organizations attain higher growth and
eventually their accountability is becoming more transparent.
Therefore, it is high time for organizations to thoroughly
develop their ERP systems. Enterprise Resource Planning
(ERP) systems have been a very crucial player in the
advancement of business and making the work flow more
efficient every day. To develop a suitable ERP model for an
individual company there are factors like firm size, industry
category, ownership criteria and time span that could highly
contribute in shaping the ERP model. Steps like –
organizational goals determination, business flow design,
demo creation and follow up are very basic in formulating an
ERP model. In Accounting, the significance of ERP systems
has been very influential for documentation and decision
making. Overviews of this ERP system development and its
accounting implication have been reflected in this paper.
[ICBM-19-1153] Changing Reforms - Increasing
Productivity with Employee Engagement in Banking Sector
T Archana Acharya1 1 Vignan's Institute of Information Technology, India
Country does not mean land but people. Since ages business
means to attain profits from factors of production function in
which labor is evaluated quantitatively in terms of
profitability only. The liberalization, privatization and
globalization has resulted in a highly competitive business
world which has identified two important components of
business called the employee and the customer. The metric of
measuring the success of any organization has transformed
from profits to how many committed employees are there and
what is the customer base which ends in sustainable,
productive growth of an organization. This paper highlights
the element of employee engagement in banking sector which
has shown drastic improvement in increasing the
productivity directly and indirectly increasing the
profitability. The study is based on secondary and primary
data. Secondary data aided for understanding productivity.
Employees perceptions are collected through questionnaires
from 35 public sector banks where in 125 completed responses
of employees. Further the data has been analyzed using SPSS
software. Paired t-test is applied to bring out the comparison
between pre and post reform periods to analyze the
productivity component. For analyzing employee perceptions
weighted scores and average scores are calculated which are
further ranked to understand the employee engagement. The
findings of the study showed that though the number
employees decreased but attained high level of productivity
and profitability along with increased levels of satisfaction of
employees in the banking sector.
ICBM 2019
37
Area Marketing Management
Session Parallel Session 5C
Date Saturday, April 27, 2019
Time 03:30 PM – 05:00 PM
Room C
Chairs
Assoc. Prof. Dr. Mahbubur Rahman
Assoc. Prof. Lt Col AHM Yeaseen
Chowdhury
[ICBM-19-0537] A Study on Customer Satisfaction on E-
Commerce
Ajmain Fayek Afnan1, Momena Akter1, Md. Zahidur
Rahman1 1 Brac University, Bangladesh
The purpose of this research paper is to determine the factors
that explain customers’ satisfaction on E-Commerce.
Secondary research and quantitative interviews were used to
build the model of customer satisfaction. A structured
questionnaire was employed to gather data and test the
model. Sampling involved a random selection of respondent
from internet survey form, students, teacher, service holder
co-workers etc. Factor analysis and multiple regressions were
used to test the model. The regression model suggested that
customers’ satisfaction on E-Commerce was influenced most
by responsiveness and reliability of E-commerce market
followed by Pricing. The E-commerce market should focus on
two elements mainly which is responsiveness and reliability.
This research will help to improve the business performance,
and enhance their sound development. Nowadays, local and
international network on consumer psychology, inspiration
and behavior have more focus on e-commerce.
[ICBM-19-0757] A Review on Competitive Advantage and
Multinational Applications of Generic Strategies
Rabiul Islam1, Ahmad Bashawir Abdul Ghani1, Muhammad
Fuad Othman1 1 Universiti Utara Malaysia
This paper explores to review how multinational companies
can apply generic strategies so that they maintain competitive
advantage. The generic strategies proffer a solution and
remedy on how both multinational and domestic companies
should compete in various markets by exploiting their
competitive advantage. Organizations that manage
businesses across national borders are known as international
firms or multinational corporations while strategic
management is the process of determining an organization
based on long-term goals and objectives, and subsequently
implement action plans to achieve the goals. This paper is
based on qualitative descriptive exploration with secondary
data source. The main source was articles from various
scholars. Systematic mapping study was used to identify
evidences that are available on the theory of generic strategies
and its application on creating competitive advantages. This
paper also endeavors to identify and explain the competitive
advantage and the two generic strategies applicable in
multinational companies. It will unpack the concepts of
competitive advantage. Finally, it will justify why the generic
strategies are key in the global markets. A number of
multinational companies have failed to remain afloat and
folded as a result of ignoring generic strategies in business.
[ICBM-19-0885] Influence of Electronic Word of Mouth
(eWOM) on the Consumer Choice
Md. Abdullah Sarker1, Shakil Ibnay Wahid1, Masfiqur
Rahman1, Md. Belal Hossain1 1 Bangladesh University of Professionals
The key advantage of review websites is that it enables
customers to exchange each other’s opinions and information
toward their experience. In the present era online reviews
have been having an influential role for decision-makers, yet
not much is known about the impact of eWOM assessment
and acceptance. The purpose of this paper was to determine
how online reviews affect customers’ decisions. Online users
who have experienced review websites participated for its
hypothetical investigation and collected data were analyzed
using SPPS 17. It is expected that reviews with reliable
articulation and more recent and sufficient information will
contribute to customers’ purchase of products. The findings
of the study would contribute companies to develop proper
marketing strategies to encourage consumers’ intentions to
visit the market and to minimize negative online reviews.
[ICBM-19-0941] Understanding the Behavioral Intention of
Shuttle's Potential Customers
Nurina Gain1, Ikram Hasan Evan1 1 Brac University, Bangladesh
App-based ride-sharing services are common in many places
around the world, particularly in overpopulated urban areas
with high traffic. This study illustrates customers’ intention
towards Shuttle, which is facilitated for only female
customers. The research used five independent variables:
attitude to behavior, perceived behavioral control, perceived
ease of use, perceived usefulness and subjective norm; and
one dependent variable–intention to use–from Theory of
Planned Behavior and Technology Acceptance Model. We
conducted a survey among female respondents to gather
insights on their intention. Finally, we analyzed their
responses to meet our research objective. Our research paper
will help Shuttle understand what factors positively and
negatively influence its potential customers’ behavioral
intention to use it. This paper could contribute towards the
transportation sector in terms of safety and security for a
particular group. Moreover, our research model will
encourage and help future researchers, who are interested to
know women’s intention to use female-only ride-sharing
services, to conduct similar researches.
[ICBM-19-1021] The Age of Facebook Marketing: Is it
Effective?
Readwan Uzzaman Ratul1, Maria Ahmed Kuntu1, Shanchita
Das1, Mst. Tahlima Mursalin1, Zarin Tasnim1 1 Bangladesh University of Professionals
This research was conducted to see how the consumers’ brand
perception and purchasing decisions are influenced by
different online marketing tools used across the industries
online Chat assistance and Email advertising. Its purpose was
to study the relationship between the different online
marketing tools and techniques, online chat and Email and
their effects on the brand perception and consumer
purchasing decision. There are a lot of other influencing
factors included in a decision making of a consumer for
purchasing and developing a perception about a particular
brand but the most important factors that play a defining role
in changing the consumer brand perception and purchasing
ICBM 2019
38
decision. Our results show that the residents of Dhaka who
are active on internet over the other two variables which are
online chat and email advertising. Different companies avail
the online marketing strategy service in order to attract the
potential customers and influence their purchasing decision
and brand perception. There are no generalized factors that
affect the consumer decision of purchasing and developing a
brand perception in Dhaka.
[ICBM-19-1025] The Stimulus of Product Quality towards
Customer Satisfaction
Mst. Tahlima Mursalin1, Shanchita Das1, Maria Ahmed
Kuntu1, Zarin Tasnim1, Readwan Uzzaman Ratul1 1 Bangladesh University of Professionals
Product quality is more important than product quantity. If a
company wants to lead in the market, it needs a better
business plan than its competitor and customer who will
retain for the company if their expectations are met by the
company products. Customer will be satisfied if the company
values their expectations, and product quality is the big
business plan for customer satisfaction. Since the past decades
many companies have reduced their price so that customers
buy their products and become satisfied. But when they are
not retaining after using the product researcher try to find out
some competitive advantages tools that satisfy the customer
most. Customer will be satisfied when they will use the
product, they will use the product when they will be aware of
the product, and their awareness depend on the product
advertisement and the product quality itself is the best
advertisement for the customers. This study, conducted
thorough a questionnaire survey and interviews of the quality
management team of the manufacturing company (ACI Ltd.)
and service industry (food industry), will thus help to
demonstrate factors how product quality satisfies customers.
ICBM 2019
39
Area Human Resource Management
Session Parallel Session 5D
Date Saturday, April 27, 2019
Time 03:30 PM – 05:00 PM
Room D
Chairs Prof. Dr. Abhijit Das
Dr. Siti Noorsuriani Maon
[ICBM-19-0545] Underlying Causes of Skilled Migration:
An Analysis in the Context of Mid-Level Professionals of
Bangladesh
Mohammad Atiqul Basher1, K. M. Nafiul Haque1 1 Brac University, Bangladesh
The purpose of this paper is to identify the root cause behind
the rapidly increasing migration of skilled workforce of
Bangladesh, who are working as a mid-level employee in a
company. With this purpose in mind, this research paper was
constructed, based on the information accumulated from the
primary research and secondary research. The findings of this
paper may demonstrate a path towards the prevention of
brain drain from Bangladesh and present a new avenue of
study regarding the migration problem of Bangladesh.
[ICBM-19-0553] Women’s liberation in Industrial Sector of
Bangladesh
Sazeeda Johora Thakur1 1 Brac University, Bangladesh
Bangladesh is emerging as a country which encourages
female participation in the workplace. With this view, this
paper analyses the different aspects that are responsible for
the inopportune women workers in Bangladesh. Female
workers are employed in different categories of jobs like
cleaner, operator, finishing helper etc. In nature, these jobs are
very monotonous. Because of the nature and circumstances of
their jobs, female workers tend to lose their interest in work
and become discouraged and demotivated. Again, a large
number of female workers’ jobs get affected by the issue of
fitness of post-maternity benefit circumstances. The
communication problem is also a major problem faced by
most of the female workers in the way that they are denied of
the right to freedom of association, right to collective
bargaining etc. A long-distance travel and family
maintenance is not only physically strenuous but also
mentally stressful. Their ‘overtime’ work has a major effect on
their family life as well as in the working environment. Long
working hours result in a number of illnesses and diseases
like headache, eye trouble, earache, musculoskeletal pain etc.
In addition, women are exploited easily due to lack of training
and awareness which hinders them in acquiring technical
knowledge.
[ICBM-19-0581] Managerial Skills and Roles Relationship
for Organizational Effectiveness: A Study on Public
Commercial Banks in Bangladesh
Md. Asfaqur Rahman1, Sheikh M. Nurullah2, Md.
Kamruzzaman1 1 Pabna University of Science and Technology, Bangladesh 2 University of Rajshahi, Bangladesh
The management exponents advocate the need for certain
skills of a manager in order to be effective in playing roles for
the betterment of the organization. A widely recognized
reality of management body is that organizational
effectiveness related to the managerial competencies, abilities,
knowledge, and skills attributes for effective role functioning
of the organization. On the basis of the functional value of
managerial skills and roles, this empirical study verifies how
the branch managers as well as corporate level managers
exhibit their skills and perform their roles for organizational
goal attainment. Six managerial skills and ten managerial
roles were measured and investigated to find out the effect on
organizational effectiveness in public commercial banks of
Bangladesh. The test statistics found to be positive, and the
alpha value of the study is 0.955, therefore, the study to be
considered highly reliable. The study concludes that special
need-based training and development program should be
initiated to update the managerial skills for effective role-
playing in organizational sustain and development.
[ICBM-19-0685] A Review of Human Resource Information
System Implementation Approach in the Corporate Sector
of Bangladesh
Sultana Sabina Chowdhury1, Md. Sohan Haidear1 1 University of Dhaka, Bangladesh
Human resource is the most important asset of any
organization. Effective human resource management leads an
organization to achieve its strategic goals. In this modern era
of innovation, organizations are prone to adopt new
technology for conducting day-to-day operations. We can see
a revolution in HR management as more advanced systems
are being introduced and embraced by different
organizations. In this paper, we have focused on some of the
major corporate organizations of Bangladesh and tried to
shed light on their human resource system implementation
approach. Based on our research we have tried to form a step
by step guideline that will help any organization to
implement human resource system in the future. In addition
to that, we have outlined some key factors that organizations
should keep in mind before considering the implementation
of a human resource information system.
[ICBM-19-0925] Designing a Performance Management
System for Summit Group
Mayesha Tasnim1 1 Brac University, Bangladesh
In today’s business world, Performance Appraisal and
Performance Management System are used in identical
meaning which in reality is not correct. Performance
management system is a continuous process while
performance Appraisal system takes place once or twice a
year. Summit’s performance appraisal system has an
appraisal system not a management system. Summit is a
talent management arm of Abu Dhabi University Holding
group which was established in 2007. The research pointed
out the current performance indicators and outline of the PMS
plan of SUMMIT. Based on the findings an appraisal form has
been recommended for SUMMIT group which will help them
to identify the top performers of Summit. The research also
mentioned the expected outcomes from the PMS plan and the
essential performance criteria and ways to measure them.
ICBM 2019
40
[ICBM-19-0248] Rising Conflict between Work Life and
Personal Life: A Major Concern of the Employees of the
Banking Sector of Bangladesh
Zannatus Saba1, Fahmida Islam2 1 University of Dhaka, Bangladesh 2 Brac University, Bangladesh
The purpose of this paper is to examine the factors which are
creating conflict between work life and personal life of the
employees of the banking sector of Bangladesh and the
problems they face for this rising phenomenon. Employee
wellbeing and workplace performance are inseparable, like
force and matter, and are inevitable for organizational
growth. This paper also highlights the impact this conflict has
on the satisfaction and productivity level of employees as well
as on the organizational development. The findings of this
paper is based on a survey done with the help of respondents
who are currently working in different commercial banks of
Bangladesh and 50 out of 150 responses were chosen through
random sampling for the research purpose. Additionally, this
paper contains some possible solutions to combat this
problem considering both employer and employee
perspectives, as well as the banking policies of Bangladesh.
[ICBM-19-0393] A Study on Training Need Assessment
Yeaminar Rashid1, Parveen S Huda, Md. Mamun Habib1 1 Brac University, Bangladesh
Training Need Assessment is crucial factor for professionals.
In our professional lives we need more knowledge and skills
in addition to academic degrees. Academic qualification and
backgrounds is not enough for today’s fast changing business
environment. Moreover, continuous development in terms of
training, exposure visits and experiential learning are needed
for professionals to be successful today. If an organization
attempts to design suitable training for the professional of
today, they need to understand what type of training is
required by the industries and sectors dominant in the
economy. Therefore, Training Needs Assessment is the first
stage of any training design process. This study illustrates
training need assessment based on the primary and secondary
data. Training can be described as “the acquisition of skills,
concepts or attitudes that result in improved performance
within the job environment”. Training needs analysis looks at
each aspect of an operational domain so that the initial skills,
concepts and attitudes of the human elements of a system can
be effectively identified and appropriate training can be
specified. Training helps to improve employee performance,
consistency, employee satisfaction, increased productivity
and adherence to quality standards, increased innovation for
new strategies and products, enhances company reputation
and personal profile. It helps to reduces gaps between
professional skills and the skills required by the job and
department. Therefore, the purpose of this study to identify
training programs which are most suitable for professionals’
in advance academic courses like Masters, MBA, EMBA etc.
The data for this research work was gathered from primary
sources to elicit information from professional respondents.
The primary data were collected through a well-structured
questionnaire filled in by at least one hundred respondents.
Secondary data were composed from different research
paper. This paper thus focused on various aspects of Training
Need Assessment, like what type of professionals need
training, in which sectors and functions professionals need
more training, preferred duration, cost, time and location of
professional training and also seek suggestions from them to
better design training interventions for the prospective
trainees. From this primary survey we explored a proper idea
about training needs for the various types of professionals.
[ICBM-19-1161] Lake Fashion Castle: A Walk to
Rejuvenation
Priyadarshini Dina1, Joseph Amit Gomes1 1 Brac University, Bangladesh
Lake Fashion Castle is a leading clothing garment factory
which is located in Chittagong and was established in 1990. In
the beginning, they had a very good startup and they were the
market leaders. But in 2006-2007, they lost their business
position due to controlling problems. The factory’s
production and profit started to plummet day by day. The
owner and the CEO planned to discover the problems sector-
wise and found that skilled workers had not been recruited
by the recruiting personnel. They also discovered that
confidential information had been leaked out by some of their
employees. They sacked those employees who were involved
in the scam. They planned to recruit experienced supervisors
and operators with minimum experience of 5-6 years with
HSC certificate. They gave fresh graduates opportunities to
show their talents by introducing new ideas and techniques
and thus boosting the production and profit. The authority
also introduced new rules and regulations and ensured strict
observance. They maintained backup employees for
uninterrupted operation while some employees were on
leave. Moreover, entry level employees should put
thumbprints while entering and leaving the office. They also
kept drugs and alcohol away from the factory. After proper
monitoring and controlling they overcame their failure and
became successful.
ICBM 2019
41
Area Operations & Supply Chain
Management
Session Parallel Session 6A
Date Saturday, April 27, 2019
Time 05:15 PM – 06:45 PM
Room A
Chairs Prof. Dr. Anwar Hossain
Prof. Dr. Rahim B. Talukdar
[ICBM-19-0253] Optimal Inventory Control in
Manufacturing Systems with Deterioration Items and Time-
variant Demand under Both Periodic and Continuous
Review Policy
Md. Azizul Baten1 1 Shahjalal University of Science & Technology, Bangladesh
A manufacturing or remanufacturing inventory system is
essential in the production planning in order to satisfy the
exogenous demands with the lowest cost. This study is
concerned with the model of a manufacturing inventory
system with deteriorating items under both periodic and
continuous review policies. The time of deterioration is
assumed to be a random variable that followed a gamma
probability distribution. The optimal inventory control model
is developed here and the optimal manufacturing rates are
obtained achieving the inventory goal levels with time-
varying demand. The optimality conditions and the explicit
solutions of the inventory model are derived using
Pontrygain Maximum Principle in the context of both periodic
and continuous review policies. The model is found to be
efficient in controlling the inventory levels, as desired
through the manufacturing rates to hedge demand at the
lowest cost. From the sensitivity analysis, it is found that the
parameter values of gamma distribution affect the
manufacturing rates ensuring the inventory levels are under
control. This study considers the inventory control model
with single item and constant inventory goal level; in future
work, two or multi-items and inventory goal level that
depend on price or demand could be taken into account.
[ICBM-19-0350] Blockchain Technology in Transport
Industries: A Case Study in Malaysia
Mahadi Hasan Miraz1, Anuwarul Kabir1, Md. Mamun
Habib2, Md. Mahbub Alam3 1 Universiti Utara Malaysia 2 Brac University, Bangladesh 3 Independent University, Bangladesh
The study aims at benefitting both the industry and the
academic community. Creating an industry-specific
configuration (sales chain) and extending it to a more general
configuration can be useful for companies that want to use the
block network in the future or want to understand better
block chain technology. In areas other than computer science
and finance, there is little scientific study in block technology.
Expanding the study area is the key to understanding this
new technology trend and supply chain management is a key
technology development in the coming years. This study is
based on a survey of the strategic fit of Malaysian transport
management chains. In addition, the key findings of the
specific strategic adjustment are to find indicators on the type
of supply chains with blocking technology that can have
positive strategic implications. Despite the fact that the block
pipeline revolutionizes business and redefines logistics,
existing study is limited in order to categorize the application
possibilities of the framework and its consequences. Based on
academic and literary knowledge, we classified the possible
applications for adoption and provide a framework for
identifying the blocking potential of the logistics sector,
helping systematically evaluate managers, and begin
developing organizational capabilities for successful
adaptation and deployment of technology.
[ICBM-19-0288] Resolving Obstacles of Supply Chain
Management in RMG Industry through Transportation
Management
Debendra Lama1, Mahphara Kaiser1, Md. Mamun Habib1 1 Brac University, Bangladesh
This paper tries to illuminate the issues regarding current
supply chain management in RMG industry of Bangladesh
and developing countries, the influence of transportation
decision-making in core supply chain management.
Transport management aims to integrate transport decisions
in core supply chain process. This paper is based on
secondary information which includes journal, article papers
as well lectures given by professors. The paper finds that
supply chain management many of Bangladeshi and other
developing countries RMG industries exclude transportation
management from strategic level decisions and considers
transportation as a commodity rather than a part of supply
chain management. The findings through mathematical
analysis reveal that modes of transport and network routes
both impact the total cost in transportation system. By
empirical analysis this paper suggests that transport
management should be considered at strategic level and
vertical horizontal transport collaboration is need among
stakeholders of RMG industry.
[ICBM-19-0290] Solutions for Lead Time Minimization of
RMG: Backward Linkage and Port Facilities
Mahphara Kaiser1, Debendra Lama1, Md. Mamun Habib1 1 Brac University, Bangladesh
The purpose of this paper is to come up with solutions in lead
time minimization based on the current problems faced in the
RMG sector of Bangladesh. Lead time is one of the most
crucial aspects in the apparel sourcing market; the execution
of a final order is highly dependent on lead time. This paper
is based on secondary data which included journal papers,
articles, and various newspaper articles. The paper analyzes
the business structure of RMG, how reduction of lead time
and increasing overall competitiveness in the sector would
change the current scenario of the most spectacular industry
of Bangladesh. The objective of the study was to discuss the
current situation of RMG sector, the gaps in the industry and
how with plausible actions these gaps can be fulfilled and the
potentials of the sector can be boosted, resulting in a more
profitable industry. This paper talks about the existing
problems in the apparel industry. However, more research is
needed in the fields through primary data collection, face-to-
face interviews with the authorities in charge which was not
possible for the researchers.
ICBM 2019
42
[ICBM-19-0296] A Research Framework of Supply
Chain Logistics using Horizontal Collaboration for
Developing Countries
Md. Adib Ibne Yousuf1, Nahid Ahmed Mridha1, Jayanta
Bhusan Deb1, Mehedi Hasan Bappy2 1 Bangladesh University of Professionals 2 Military Institute of Science & Technology, Bangladesh
In the previous era, industries and enterprises faced
challenges to adapt to the market changes by responding
quickly, and there was an intense competition among them to
survive in the business field. But now these competitions have
turned into cooperation to confront the situation by working
together, setting up their goals and adapting joint ventures.
So, not only the initiative but also cooperation is needed to
create high correspondence on several information
frameworks. Firms or industries performed their internal
activities to survive in the market through vertical
collaboration in the supply chain which is quite popular. But
still, industries are not quite satisfied so that they are finding
new feasible ways to perform well in the present market field.
Considering all these terms and issues, a model is proposed
and explained in this paper based on horizontal collaboration
with a view of improving the infrastructure development of
Industries in the Supply Chain Management sector. The major
preferred standpoint in horizontal collaboration of supply
chain is the organizations that can coordinate the request of
the market by using the supply capacities of intra-
authoritative systems under various hazard situations. To
accomplish the win-win circumstance, the partners under
collaborative supply chain need to share their benefits and
there should remain some impalpable perspectives, such as
faith on each other, adaptability, combined action, patience
which needs to be considered.
[ICBM-19-1121] An Effectiveness of the Determinants of
Employees’ Job Satisfaction and Job Performance – A Case
Study on Health Sector in Ethiopian Context
S.M. Murali Krishna1, B. Chandra1, K V S Praveena1 1 Vignan’s Institute of Information Technology, India
Employees’ play an important role for effective functioning of
organizations, so employee’s job satisfaction and performance
is a very essential elements, hence the need arises to study the
determinants of the job satisfaction and performance .This
study tries to analyze and look for leading determinants of job
satisfaction and performance such as pay, promotion, job
safety and security, working conditions, job autonomy,
relationship with co-workers, relationship with supervisor,
and nature of the work. In this study on effects of the
determinant on employees’ job satisfaction and job
performance (A case study of different Hospitals of Hawassa).
In this study the impact of determinants on job satisfaction
and performance, overall job satisfaction and performance
level of employees, the relationship between factors which
influence the job satisfaction and performance, and to suggest
areas of improvement on the determinants of the satisfaction
and performance .In this study from probability sampling
technique stratified random sampling was used and among
134 population 99 respondents were selected, but 94
respondents returned the questionnaire with 95% of response
rate. To analyze the data by using SPSS version 19 we use
descriptive statistics, tables, Pearson correlation coefficient,
regression analysis, and reliability test. The analysis indicate
that the health professionals pay system was not appropriate
with what they have been dong in the organization, current
trend about safety and security of the organization were in
good position, the overall performance job satisfaction of
health professionals were in good position, predictor
variables (independent variables) have positive relation with
job satisfaction and job performance. The organization should
design health professionals pay system which is attractive to
retain and to increase their commitment to the organization,
should provide the necessary tools and training, and should
facilitate the conditions to enhance the level of overall
satisfaction; as the satisfied health professionals can serve the
customers more effectively and efficiently.
[ICBM-19-1181] Environmental Sustainability Practices of
Palm Oil Millers
A. S. A. Ferdous Alam1, Halima Begum2, Er A. C.2, Ahmad
Bashawir Abdul Ghani1 1 Universiti Utara Malaysia 2 National University of Malaysia
Considering the global production level, palm oil can be
identified as the second largest oil which can be categorized
as vegetable oil. Palm oil is a natural resource that is favorable
for the climate in Malaysia. In 2017, Malaysia had a total of
454 palm oil mills with a production capacity of
approximately 112 million tons of fresh fruit bunches (FFB). A
sustainable environment denotes high income, value
addition, and zero waste. Nonetheless, palm oil mills are
being associated with the discharge of untreated effluent
water stream pollution, solid wastes, and air pollution etc.
The important objective of this study is to measure the level
of sustainable environmental practices parameters and
awareness of millers. The primary data were collected
through questionnaire survey and interviews from 71 millers
in Malaysia. This study used Confirmatory Factor Analysis
(CFA) to describe the relationships between the
environmental parameters for measuring environment
sustainability. This study found that most of the millers
employ positive practices for environmental sustainability
and the highest environment parameter is disposal of solid
wastes. However, this study can be implemented in
Malaysian palm oil mills (POMs) for identifying the lowest
parameters. This study suggested to the industries that the
new national sustainable policies for palm oil mills especially
for small and medium players may enhance the
environmental parameters.
ICBM 2019
43
Area Maritime Management
Session Parallel Session 6B
Date Saturday, April 27, 2019
Time 05:15 PM – 06:45 PM
Room B
Chairs Rear Adm A S M Abdul Baten
Cdre M Ziauddin Alamgir
[ICBM-19-0311] Implementation of Deep Sea Port in
Bangladesh: Demand and Dilemma
Cdre M Ziauddin Alamgir1, Mohammed Mojahid Hossain
Chowdhury1, Khandaker Rasel Hasan1, M Tanvir Hossain1 1 Bangabandhu Sheikh Mujibur Rahman Maritime University, Bangladesh
Being important gateways of international trade, the port
functions are regarded as a major accelerator of local
economic development, especially at this era of globalization.
In this context, requirement of a deep-sea port in Bangladesh
is felt indispensable to cope with the present trend of open
market economy. The aims of this paper was to find out the
necessity of third sea port to mitigate the existing and
forthcoming national and international demand with respect
to the physical constrains of existing port infrastructure and
transport facilities in Bangladesh and finally, various
dilemmas on adopting international influential proposals
towards planning and financing this mega project. Especially,
it was an analytical research using secondary data from
various sources, based on available port facilities and
performance of Bangladeshi seaports in comparison to the
international set standard. Even though the strong need is
visible, a lot of initiatives, plenty of commercial incentives to
build a new deep sea port etc. are yet to find any rhythm to
materialize. Despite the available strengths and opportunities
countering the weakness and threats illustrated in this article,
in a nut shell, deep sea port development in Bangladesh is
crucial and true time to take all necessary measures by the
government and other concerned authorities for making
congenial atmosphere with the local and international
investors towards developing the deep sea port soonest.
[ICBM-19-0323] Human Resources Competitiveness in
Shipping Industry: Bangladesh Perspective
Wahidul Sheikh1, Khandaker Rasel Hasan1, Abdul Kadir1 1 Bangabandhu Sheikh Mujibur Rahman Maritime University, Bangladesh
Shipping business is one of the most competitive and dynamic
business segments in the world. Human resources is one of
the most powerful strategic weapons for companies operating
in shipping industry to enhance their competitive advantage
in a dynamic business environment. Managing skilled and
competent employees is crucial to reduce accident, casualties,
risk, and the cost of transportation, and to enhance customer
satisfaction. The main objective of the study was to assess the
required skills and competencies of human resource in
shipping companies and the competitiveness of shipping
companies through employment planning, recruitment and
appropriate training. This paper also aimed at analyzing the
shipping industry in Bangladesh and highlighting some
competitiveness, which the firms in the industry may acquire
by managing skilled and competent employees. This paper
was based on secondary data which were obtained from
various secondary sources through extensive literature
review.
[ICBM-19-0332] Multimodal Transportation and
International Trade Facilitation: Bangladesh Perspective
Sunanada Majumdar1, Khandaker Rasel Hasan1, M Z
Alamgir1, Mohammed Mojahid Hossain Chowdhury1 1 Bangabandhu Sheikh Mujibur Rahman Maritime University, Bangladesh
An efficient transport system is essential for an efficient
supply chain to facilitate international trade. To utilize all
cheaper resources, such as labor in Bangladesh, companies
receive supplies from one country, produce the products in
another country, and sell them in other countries. The
transport system fills the gaps among them. To perform the
transport function a carrier may require the use of more than
one mode, the so-called multimodal transport. Multimodal
transport, an integrated systems approach, can be defined as
the most cost- and time-effective way of moving goods from
shipper to consignee. But in developing countries like us
transport system is still operating in a conventional
fragmented way where modal integration has not been
achieved. This paper focuses on the efficiency of multimodal
transportation for international trade facilitation. The paper
gives an overview of multimodal development in Bangladesh.
The present attempted to fill this gap through an in-depth
literature review of international freight transport of
developed and developing countries and a qualitative study
based on a survey. Data were collected from both the primary
and secondary sources using field methods and document
analysis respectively. Primary sources of data were from the
various freight forwarding companies, logistics companies.
The secondary sources of data were published books and
unpublished materials relevant to the study. This study
describes the major issues behind the efficiency of multimodal
transportation. It found out the root causes of inefficiency in
multimodal transportation. Identified causes are
infrastructure problem, customs problem, policy problem.
The study proffered some strategies like- simplification of
customs, use integrated transport system etc. At the end this
study states some recommendations for the development of
multimodal transportation. These includes--Infrastructure
Development, standard customs clearance system,
establishment of sufficient number of inland terminals,
implement integrated transport policy.
[ICBM-19-0337] Challenges of Maritime Governance and
Options for Bangladesh
A S M Abdul Baten1 1 Bangladesh University of Professionals
Oceans are the very foundations of human life. They cover
approximately 140 million square miles which is almost 71 per
cent of the earth’s surface. Oceans are reservoirs of wealth
providing protein, minerals, hydrocarbon, energy and many
unknown elements. Human life is dependent on the oceans
from time immemorial. With rapid development of science
and technology both civil and military use of the oceans are
creating new challenges which need regular attention by all
stakeholders and authorities of nation states to make the earth
safer and ensure sustainable use of resources. The concept of
maritime governance is relatively new. But attempts have
been made through the years to regulate the use of the oceans
in a single convention that is acceptable to all nations. This
effort finally culminated with the adoption of the 1982 United
ICBM 2019
44
Nations Convention on the Law of the Sea, which has gained
nearly universal acceptance since its entry into force on 16
November 1994. However, challenges across sea and oceans
are appearing with new forms regularly. As we live on land,
land-based issues always get a priority over others. Very often
we ignore the existence and importance of challenges at ocean
which directly or indirectly impact our life. ‘Sea blindness’ of
many of the policy makers should take the brunt of the blame.
But maritime issues should not persist long as they might
gradually make the world cripple. So, governing of maritime
zones including space is very important for strengthening
economy and maintaining global peace, safety and security of
mankind. This paper gives a broad pen picture of some
important areas of maritime challenges around us and
identifies some major issues of maritime domain of
Bangladesh. Finally, it recommends measures which need to
be adopted at the earliest.
[ICBM-19-0330] An Examination of Economic Loss of Poor
Port Infrastructure in Bangladesh
Md. Rafiqur Rashid1, Mohammed Mojahid Hossain
Chowdhury1, Khandaker Rasel Hasan1 1 Bangabandhu Sheikh Mujibur Rahman Maritime University, Bangladesh
Trade between nations has always made a significant
contribution in terms of increasing wealth among the world
population (Smith, 1776). Today, over 80% of all trade is
seaborne (Stopford, 2009; UNCTAD, 2015). World
merchandise trade volumes have grown at a modest rate of
2.3% in 2014 following the global gross domestic product
(GDP) growth rate of 2.5%, indicating a strong correlation
between trade and GDP (UNCTAD, 2015). There is a positive
inter-relationship between port infrastructure and efficiency
leading towards a negative relationship with cost of sea
transportation. The more the ports’ and ships’ operating
facilities are improved and extended matching their traffic
needs, the more the transport efficiency and the lower the sea
transport costs. The port infrastructure facilities that is
adequate navigation, berthing and cargo- handling facilities
increases the ports’ capacity of services and reduce their
operating costs by removing the berthed ships’ idle time, as a
relatively large number of ships can be handled with the
increased available capacities and efficiency as well.
Bangladesh has shown an impressive growth in trade in the
last decades resulting a share of around 40% of the GDP.
However, poor infrastructure of the country is always in
discussion for the high cost of moving goods. Reduction in the
cost of trade and transportation would obviously increase the
competitiveness of Bangladesh leading towards more and
more business. In this paper an analysis of the poor port
infrastructure specifically at Chottagram Port has been
conducted to show the economic loss the nation is facing from
day to day port activities. In doing so secondary sources of
information is collected from the Chottagram Port and
analysed. It has been found that any improvement in the port
infrastructure could create substantial monetary benefit for
the shipping services resulting cost reduction and enhancing
further trade.
[ICBM-19-0327] Regional Maritime Connectivity of
Bangladesh: A Discussion of the Barriers
Khandaker Rasel Hasan1, Wahidul Sheikh Shemon1, Jakir
Hossain1 1 Bangabandhu Sheikh Mujibur Rahman Maritime University, Bangladesh
In the globalized world connectivity is the crucial determinant
for competitiveness, inclusive and cohesive trade facilitation.
Connectivity can be obtained by sea, inland waterways, rail,
road, pipeline or air. Maritime connectivity or maritime
transportation is very important for international trade as
because 90% of the total world trade is being fulfilled by sea.
The main reason for increasing the transportation of goods by
water is cheaper rate, great volume in a single move, safe and
secure transportation. Geographically Bangladesh is a
maritime nation. The location of Bay of Bengal makes it more
attractive for the international traders. Bangladesh has a total
length of 24000 km inland waterways which also has a greater
connectivity with the neighboring country. So, it has a great
opportunity to establish a maritime connectivity network
within our regions and neighboring states. A well-established
maritime connectivity network may increase the trade
facilitation of Bangladesh with neighboring states in South
Asia especially with India. The regional trade in South Asia
among the poorest compare to the other regional countries.
Among other connectivity is certainly one of the crucial
bottlenecks hindering the trade among South Asian countries.
The main objectives of this paper were to review the existing
maritime regional connectivity of and identify the barriers to
set up effective and efficient maritime connectivity within this
region with a particular focus on Bangladesh. In doing so an
extensive review of the literature was conducted along with
personal interviews of key personnel of different government
agencies and stakeholders. The significance of this study was
to understand the bottlenecks of building a strong maritime
regional connectivity with the neighboring states of
Bangladesh as well as with the south Asian countries. The
stakeholders will understand the area of developments to
facilitate an established maritime connectivity that would
foster our bilateral trade with neighboring states and in
national economy. This study conceptualized the major
barriers for regional maritime connectivity of Bangladesh.
Identified barriers are shortage of national flag vessel, lack of
coordination among the policy makers, selection of
appropriate mode of transportation and trade deficit with
India.
[ICBM-19-0331] Development of Third-Party Logistics
Services in International Trade: Bangladesh Perspective
Md. Ibrahim1, Khandaker Rasel Hasan1, Mohammed Mojahid
Hossain Chowdhury1 1 Bangabandhu Sheikh Mujibur Rahman Maritime University, Bangladesh
The third-party logistics (TPL) business is emerging as an
outcome of the developing demand of progressive logistics
services. Globalization, reduction of lead time, customer
satisfaction, and outsourcing are some main factors
contributing to this attention in logistics. Integration of the
supply chain has become an important component to
manufacturing to gain competitive benefit. As a result, the
part of logistics providers is altering both in content and in
difficulty. New organizations are entering the market and
competing with the traditional transport and warehousing
firms. As a developing country like Bangladesh TPL service
providers are facing operational challenges relates to their
ICBM 2019
45
business like as multimodal transportation, hinterland
connectivity, port delivery, warehousing, supply chain
network, less than container load (LCL) delivery and so on.
This paper aims at classifying the challenges of third-party
logistics performance in Bangladesh, and subsequently
evaluate their effects on global trade competitiveness. The
study also seeks to identify possible solutions for improving
logistics performance for better competitiveness in overseas
trade. A qualitative research was carried out to identify the
use of third-party logistics services in Bangladesh. Results
mainly based on secondary data. The finding of the paper is
that, the quality of third-party logistics service in Bangladesh
has increased over the years. As before it was only
transportation based, but now it has spread its wideness. Yet,
this development is not up to the mark comparing with our
neighborhood countries. This study would be beneficial for
third party logistics service provider specially freight
forwarders, logistics companies, charter, broker, ports, inland
container depots (ICDs), and several maritime stake holders
such as shippers, main line operators, cargo owners, transport
operators and shipping agents because they would come to
know about the real facts regarding TPL service. It would be
helpful for the stated entities in a sense that they may set new
strategies and tactics and moreover forecast their business
from the findings of this research. Furthermore, the study
would be relevant to researchers who might wish to conduct
further studies into this and/or related subjects.
[ICBM-19-0344] An Overview of the ‘Port Reception
Facilities’ in the Ports of Bangladesh
Bornali Rahman1, Khandaker Rasel Hasan1, M Z Alamgir1 1 Bangabandhu Sheikh Mujibur Rahman Maritime University, Bangladesh
Environment has become the most important issue for today’s
world. Ocean is one of the most important elements, and it is
necessary to keep the environment healthy for us and also for
our future generation. Ship is considered as the source of
ocean pollution. To make the sea safe and clean, IMO adopted
MARPOL 73/78 and under this convention it’s mandatory to
establish ‘shore reception facilities’ for all its parties. Because
of low freight, environment friendliness and safety and mass
capacity, maritime transport is the most popular mode. A
large percentage of export-import is transported by sea. Being
a ‘MARPOL’ ratified country, Bangladesh is obliged to
provide adequate reception facilities at her port. The purpose
of this study was to understand the status of the reception
facilities of the ports of Bangladesh. As Chottagram port is the
largest sea port of Bangladesh, where 92% of total export-
import is transported, the study was conducted on this port.
The overall cargo throughput of the port is increasing
exponentially leading towards an increase in the number of
call of ships. Around 3000 ships every year call the port which
is obviously generating huge amount of waste. The
competency of the facilities offered by the port in the aspect
of an environment friendliness and global standard was
examined in this paper. In doing so, an in-depth review of the
existing literatures was conducted. Moreover, discussion with
the port officials involved in the operation of the reception
activities have also been done to understand the present
situation of the reception facilities there as well as how far we
are lacking behind in comparison to global standard. The
significance of the study is very much related with the health
of the Bay of Bengal.
ICBM 2019
46
Area Technology Management
Session Parallel Session 6C
Date Saturday, April 27, 2019
Time 05:15 PM – 06:45 PM
Room C
Chairs
Prof. Dr. Bishnu Prasad Mishra
Assoc. Prof. Dr. Mohammad Rafiqul
Islam
[ICBM-19-0933] Artificial Intelligence Based Health Policy
Drafting for Farmers of Odisha
Bishnu Prasad Mishra1, Banashri Rath2, Aamlan Saswat
Mishra3 1 Centurion University of Technology and Management, India 2 Odisha Infrastructure Development Corporation, India 3 School of Planning and Architecture, India
Sixty-nine percent of Odisha population are farmers and they
have increasing health-related problems. The chronic diseases
like poor hearing, poor eyesight, asthma, blood pressure,
diabetes, cholesterol, skin disease, cancer and dementia are
spreading fast among the farmers of Odisha. Disease related
to BP and blood sugar affects 30% of the farmers of Odisha
and is increasing every year. They have a sustainable
development and food production; good health of farmers is
of prime importance. The irregular food habit of the farmers
during the cropping season and poor water for consumption
affect their health. The outcome is many diseases with fatal
consequences. A detailed study with clinical data were
collected and analyzed to arrive at a conclusion that the
chronic diseases have been spreading fast among labor class
of in agriculture sector. This has far-reaching consequences.
Planners and implementers have to join hands to see that the
health issues of the poorest of poor farmer are resolved.
Questionnaire was developed and data were collected using
the random stratified sampling technique. The analyses were
done to find central tendencies and conclude the present
status of communicable disease and chronic diseases.
Dimension reduction analysis (PCA) was conducted to fine
the factors affecting jointly as principal and second principal
component. The policy to be framed to decrease occurrence of
disease in villages using the key players like government,
political party, line department, agricultural workers, NGOs,
private and government hospitals, medicine companies,
interdepartmental convergence and finance (government /
insurance company). The secondary stake holders like climate
and disease, trained doctors team, clean water and sanitation,
nutritional security, pace of implementation of short term and
long term curative and preventive plan, location specific
remedial measures and web based governance. The data from
the farmers were collected in raw accuracy format (low,
medium and high) and using fuzzy logic and rules to be
developed by the experts to know the action to be taken in
different situations. The drafted policy will have most
correlated and less numbers of factors to be considered so that
the implementation efficiency is high. Similarly, rule-based
FL will help the ground level workers to take correct decision
and implement it for best efficient implementation. Web-
based governance will help to locate the exact location of
occurrence of the disease and plan remedial measure
accordingly. Visible changes will help in building the
confidence of the public and goal can be achieved in time.
[ICBM-19-0489] Three Major Challenges of 5G in
Bangladesh
Kamal Hossain, Risad Mahmud1, Ali Akif Ahmed1 1 Brac University, Bangladesh
5G or 5th Generation network will be launching in some
developed countries between the years 2019 to 2020.
According to our ICT affairs adviser, Bangladesh will be
among the first countries to introduce 5G network in the
world. However, 4G network was launched in the beginning
of 2018 and the network is still not that stable; especially in the
rural areas 4G network is hardly found. In Bangladesh data
packs for using internet is very much high than other
countries and when operators introduced new generation in
the market at first time, they also increased the data price and
for that Bangladeshi customers have some unwillingness to
purchase the data packs for using internet. This research was
conducted on secondary research where the information was
collected and sorted from online database accessed journals,
Government websites, and other authentic web pages. The
authors identified three major challenges for 5G in
Bangladesh: first the pricing of the service could be
unaffordable; the second challenge being lack of network
coverage; lack of 5G enabled devices. Therefore, before going
after new technology we should first fortify our existing
technology.
[ICBM-19-0677] Examining the Antecedents of Online
Shopping Behavior
Alamin Islam1, Tofazzal Hossain1 1 Brac University, Bangladesh
To determine the factors that explain the customer intention
in online shopping platform. For doing this research,
secondary data were used and a questionnaire was
formulated to gather data and test the model. For this
research, the Google Forms was used to collect the data from
the respondents. Factor analysis and Regression analysis were
applied to test the research model. The regression model
suggests that customer intention for online shopping
platforms was influenced most by customer’s perceived
enjoyment and customer’s attitude towards online shopping
platforms. Although, customers’ perceived ease of use does
not have that much of an impact over customer’s intention. To
describe the customer intention for this particular topic other
variable can also be acknowledged for this research. For
example, researchers can consider the level of impact of
customer satisfaction, on customer intention. Moreover, for
doing this research, time was limited and thus future
researchers can use more time for doing this research. When
creating an online shopping platform, the future researchers
should consider the customers’ enjoyment and customers’
attitude. The study tested the theory of technology acceptance
model and enhanced the literature on online shopping
platforms.
ICBM 2019
47
[ICBM-19-0689] Investigating Different Criteria to Include
M-Learning into the Traditional Learning Environment in
HLI
Mashiour Rahman1, Md. Mamun Habib2, Rosshairy Abd
Rahman1 1 Universiti Utara Malaysia 2 Brac University, Bangladesh
The current generation of learners are very engaged and
focused on the current mobile technologies. It would be very
practical to implement a learning environment that includes
such technologies. A learning environment created through
mobile learning (m-Learning) concept is already being used
individually by some educators inside or outside the class
room and by some administrators to handle and maintain the
administrative tasks in educational institutes. But there is
inadequate research published to implement m-Learning into
the traditional learning environment considering the
educational institute as one unit. This study focuses on the
different criteria that an educational institute (not individual)
should consider before implementing m-Learning into their
traditional learning system.
[ICBM-19-0717] Low-Carbon Energy Technologies:
Potentials of Solar and Nuclear Energy Sources for
Sustainable Economic Development in Bangladesh
Mohammad Rashedul Hoque1, Nidhulal Banik2, Saad Hasan1,
Nisar Ahmed1, Shafkat Reza Chowdhury1 1 American International University-Bangladesh 2 Joint Research Centre, European Commission, Germany
Electricity shortage has become a major challenge to the
continued economic growth in Bangladesh. The country is
growing in terms of GDP growth at a rate of 7% a year.
Bangladesh is expected to move towards 23rd position
globally by 2050 from its position 31 in 2014, in terms of GDP
at purchasing power parity (PPP). The demand for electricity
is forecasted to be 61,164 MW within the same period.
Currently, electricity generation in Bangladesh is highly
dependent on fossil fuels, nearly 59% is produced from
natural gas followed by furnace oil, diesel and coal, while only
3% from renewables. Electricity generation is the largest
single source of GHG (greenhouse gas) emissions in
Bangladesh, and thus finding alternative energy source has
become imperative for the country. Solar and nuclear energy
sources have the potentials to be utilized for low-carbon
energy sector and thus for a sustainable economic
development in Bangladesh. Barriers to solar and nuclear
energy will be reduced significantly in coming years with
technological advancement. However, energy policies need to
be revised to facilitate low-carbon energy technologies.
Besides, more international collaboration is highly required
not only to import new technologies but also to enhance the
capacity of research and development (R&D) as well as
overall adoption of the technologies.
[ICBM-19-0809] Impact on Capital of a Manufacturing
Company after Introducing Information System
Tawheed Hasan1, Ishrat Jahan2, Shabnin Rahman Shorna3 1 Jahangirnagar University, Bangladesh 2 University of Dhaka, Bangladesh 3 North South University, Bangladesh
Capital has become the most important factor of business.
Financial assets or their financial value as well as the tangible
factors of production including equipment used in
environments, such as factories and other manufacturing
facilities is called Capital. On the other hand, capital includes
facilities, such as the buildings used for the production and
storage of the manufactured goods. Capital involves the
aspects of the company that help shape and grow it, and
includes any of its assets that can benefit the company in the
long-term future. In this paper focus will be given to wealth
in the form of money or assets, taken as a sign of the financial
strength of a specific manufacturing company, and assumed
to be available for development or investment. By introducing
information system (IS) in this manufacturing company, it
was possible to increase capital which was managed inside
the manufacturing process. Basically, an information system
(IS) is a group of components that interact to generate
information. A combination of hardware, software, data,
business process and functions which can be used to increase
efficiency and management of a company is information
system (IS). In this paper the relationship between
information system (IS) and capital of business have been
shown.
[ICBM-19-0901] Social Commerce Success Factors: Social
Network Strategy, Social Technology Capability and
Muamalat Practices
Yahyzat Yahya1, Erne Suzila Kassim1 1 Universiti Teknologi MARA, Malaysia
Social commerce has become a common online business in
Malaysia. The country’s information and communication
infrastructure maturity, the citizens’ digital skills and the
business capability are some of the driving factors. However,
the social commerce simplicity and open interaction call for
data and business protection need. In addition, as more and
more Muslims are participating in social commerce, it is
imperative to ensure the practices comply with the Islamic
business rules. In this study, we examine what factors
determine social commerce success. Building from the social
network strategy model, resource-based theory and the
muamalat principle, a survey to social commerce operators
was conducted. The results of the PLS-SEM hypothesis testing
provide the evidences of the importance of social network
strategy, social technology capability and the Muamalat
principle practices as the driving factors of social commerce
success for Muslim businesses. We believe by conducting the
study, it will stimulate for more honest, trustworthy and
reliable business-social networking sites for the Muslims. We
also provide recommendations and future research strategies.
ICBM 2019
48
Area Marketing Management
Session Parallel Session 6D
Date Saturday, April 27, 2019
Time 05:15 PM – 06:45 PM
Room D
Chairs Assoc. Prof. Dr. Mir Abdul Sofique
Dr. H.M. Emrul Kays
[ICBM-19-1089] Cultural Heritage Tourism Development: A
Study on Selected Tourist Sites of West Bengal, India
Mir Abdul Sofique1 1 University of Burdwan, India
Tourism is one of the fasted growing industries in the arena
of world Travel & Tourism Industry. India is also trying to get
involved in the competition of Travel Market. In the entire
South Asia, India plays an important role in Tourist market &
vacation market segmentation. West Bengal, the sweetest Part
of India, is full of all sorts of tourism products to attract
International visitors. The policy of the Present Government
of West Bengal is Pro tourism & people friendly tourism.
Travel trade operators are also very keen to position its Brand
in the Global Market. It is a fact that Tourist money is being
multiplied in to various tourist destinations in different ways
and means. A sizeable amount directly & indirectly reaches in
the pocket of host economy & ultimately local people get the
benefit. West Bengal, a beautiful state in terms of its nature
and cultural heritage and one of the border states, also played
a role of a hero in its glorious history of freedom struggle,
presence of two World Heritage sites (Darjeeling Toy Train
and the Sundarbans Mangrove forest). The author has tried to
examine the attitude of residents in West Bengal (WB)
towards cultural heritage tourism development, where
cultural heritage tourism is not well-developed yet, although
the area has great potential for development. The study was
carried out with field research approach at selected Tourist
destinations in WB.
[ICBM-19-1033] Social Network Credibility and Online
Purchase Intention of Undergraduates in Rivers State
Naata Michael Nwiepe1, Brown Walter Ateke2, Precious
Tonye Lawson2 1 Ken Saro-Wiwa Polytechnic, Nigeria 2 Rivers State University, Nigeria
The purpose of this study was to determine the relationship
between social network credibility and online purchase
intention. Social network credibility was assessed via social
network trustworthiness, social network authenticity and
social network expertise. The study adopted an explanatory
research design and was conducted in a natural setting. The
population of the study consisted of undergraduates in Rivers
State. A sample of three hundred and eighty-four (384)
undergraduates participated in the study. The accidental
sampling technique was used to arrive at the test units.
Primary data for the study was collected using a structured
questionnaire developed specifically for the study. The
Spearman’s rank order correlation served as the test statistic
of the study. The study observed that social network
credibility relates with online purchase intention as all the
dimensions of social network credibility used in the study
posted strong positive and statistically significant correlation
with online purchase intention. The study thus concludes that
social network credibility informs online purchase intention
or that online purchase intention depend on social network
authenticity, social network expertise and social network
trustworthiness; and recommends that firms, especially
online retailers, should improve the level of credibility of their
social network platforms by convincing undergraduates
(customers) about the authenticity, expertise and
trustworthiness the platforms, in order to win the patronage
of undergraduates (customers).
[ICBM-19-1125] Consumer Intention towards Online
Shopping
Maisha Farzana1, Jerin Tasneem Jyoti1 1 Brac University, Bangladesh
Online shopping has become a new trend of shopping at
present and it is quickly becoming an important part of our
lifestyle. Due to widespread internet access to people of every
corner, online shopping has been a massive growth in recent
years. Young people have been the majority of online
shoppers and thus this study finds out consumer intention
towards online shopping. The study was conducted among
Bangladeshi people aged eighteen years and above. The
results of the study highlighted that there is a significant
relationship between online shopping with consumer
perceived ease of use, perceived usefulness, and perceived
control. Similarly, the study also highlighted that there is a
significant relationship of online shopping with consumer
attitude and their behavior intention.
[ICBM-19-0227] Can “Liking” Behavior Lead Usage
Intention of Facebook? Uses and Gratification Theory
Perspective
Md. Alamgir Hossain1, Sourav Paul Chowdhury1, Saiful
Islam1, Nusrat Jahan2 1 Hajee Mohammad Danesh Science and Technology University,
Bangladesh 2 Chonbuk National University, South Korea
Facebook’s “like” has emerged as a commonly used
paralinguistic tool for communicating and its importance as a
positive feeling towards others posts is likely to increase.
However, there is still a need for comprehensive research into
why and how users are motivated toward “like” and whether
“like” generates an intention to continue using Facebook. This
study combines the uses and gratification theory and
subjective norm perspective to create an integrated model that
predicts liking behavior and usage intention of Facebook. The
proposed model is supported by a structural model analysis
using empirical data collected from 267 Facebook users. The
most salient user motivations for the liking behavior are
enjoyment, information seeking, social interaction, and
subjective norm. In addition, the study revealed that liking
behavior and subjective norm collectively contributed to
project the usage intention. The findings would enhance the
current state of knowledge of social networking site
developers, managers, and organizations to improve the
acceptance of their services or products, development of
customer support, advertising or product development.
ICBM 2019
49
[ICBM-19-0513] Measuring Buying Behavior of Online
Shoppers
Md. Abdullah Al Mahmud 1 Manarat International University, Bangladesh
Internet makes life simple and innovative. People do business
on-line and trade has become simpler and quick because of
this. Internet provides new ways to promote businesses.
Website becomes the essence of on-line business to show their
services and product. Internet gathers all competitors and
shoppers in one place. It brings new lane to markets, advertise
products and services in market. With the growing trend of
online shoppers, it is imperative to measure the buying
behavior of internet shoppers. “Consumer behavior is the
study of people, groups, or organizations and the processes
they use to select, secure, and dispose of products, services,
experiences, or ideas to satisfy needs and the impacts that
these processes wear the buyer and society.” Shopper
behavior of each individual is completely different from
different reckoning on shopping for selections that is
influenced by shopping for habits and selections that area unit
turn tampered by psychological and social drivers that have
an effect on purchase decision process. We’re not aware of
changing our minds even when we do change our minds. And
the majorities, after they change their minds, reconstruct their
past opinions, believe they always thought that. The aim of
this study was to measure the buying behavior of internet
shoppers. With the recent and forecasted high growth of e-
commerce, it has the potential to measure the behavior of the
online shoppers. The results showed that Bangladeshi online
shoppers were predominantly males, not necessarily young
and highly educated. The issue of saving time was found to
be the most important factor that motivated Bangladeshi
consumer adoption of online shopping. Main barriers to
online shopping were the perception of risks, computer and
technological skills and traditional cash‐carry transaction
culture. The findings disclosed that there is no important
distinction in perspective towards online shopping among
cluster. However, there is a major distinction in attitude
towards online shopping among income group. The analysis
finds conjointly showed that there's no important distinction
in attitude towards online shopping among occupation
cluster. Pearson’s correlation was used to assess the
relationship between independent variables such as e-
commerce experience, hours spent on the internet, product
perception, customers’ service, and consumers’ risk and
dependent variable such as attitude towards online shopping.
The findings revealed that there is a significant relationship
between e-commerce experience and attitude towards online
shopping among the respondents. However, there is no
significant relationship between hours spent on internet and
attitude towards online shopping among the respondents.
This study also indicated that there is a significant
relationship between product perception and attitude
towards online shopping among the respondents and there is
also a significant relationship between customers’ service and
attitude towards online shopping among the respondents
Lastly, this result showed that there is no significant
relationship between consumers’ risk and attitude toward
online shopping among the respondents. Further study
should explore other factors that influence consumers’
attitude toward online shopping with a broader range of
population and high representative sampling method.
[ICBM-19-1061] Consumer Behavior Analysis of
Pharmaceutical Products and the Underlying Factors that
Influence It
Masum Kamal1, Sheikh Md. Salman1, Ahmed Shahriar1,
Abdul Jabbar Bappi Khan1 1 Brac University, Bangladesh
This paper is based on the consumer behavior of people who
visit and purchase products from pharmacies and the results
of said behavior. These findings can help us further
understand the mind of the consumer and also help deliver
products targeted towards these consumers and therefore
improve sales and customer satisfaction. The affected
individual usually visits the pharmacy or if the condition is
severe then friends or family members are the ones to come.
The income range of consumers is indefinite as all people
need medicine. Generally, people like to go to the pharmacy
to get medical advice on minor ailments and diseases rather
than going to doctors and specialists. They tend to take the
medicine given to them from the people at the pharmacy.
There are many cases where they do not follow the proper
dosage and even stop consuming the medicine if they start
feeling a little better or if they feel it is a financial hassle.
Customers even have preferences when going to buy certain
products and behave differently based on their current
situation. But these preferences are mainly shaped by the
influence of the physicians that they visit. They advise and
persuade their patients to purchase from renowned brands
and avoid others because there may be quality differences or
the physicians may have been endorsed by those companies.
Therefore, these insights can help us to gain further
information on the habits of these consumers and help us
understand their needs.
[ICBM-19-1113] Sustenance Wellbeing and Hygiene of
Private University Students
Labiba Haq Oishe1, Naima Akther Mimi1, Shadman Rahman1 1 Brac University, Bangladesh
Ensuring hygienic nourishment in an affordable price in the
private university surroundings for the students. Absence of
sustenance cleanliness can prompt food-borne illnesses. In
our study, we guarantee the wellbeing of sustenance in an
affordable rate for the students. We chose private universities
because the government does not dictate their sustenance
spending plan; so, the authority can guarantee clean
nourishment for their students with minimal cost. We selected
descriptive data method to collect information. We designed
a questionnaire with 20 questions and derive our data from
five private universities. The practice of consuming
unhygienic street food increases due to cheaper price which
causes of many fatal food diseases. The study provided
sufficient information for a better understanding of the
importance of student hygiene while also increasing
awareness about the awful impacts of unhygienic
nourishments.
ICBM 2019
50
Session Poster Presentation
Date Friday, April 26, 2019 – Saturday, April
27, 2019
[ICBM-19-0254] Thunderstorm Removes AOD/T in
Atmosphere
Md Moshfaqur Rahman
The study of aerosol and after a Thunderstorm (TD) event
over Bangladesh there is no AOD/T (Aerosol Optical
Depth/Thickness). Especially the dark target/carbon
particle/red area is missing after a TD event. The TD is
removing AOD/T from Atmosphere-because after rain and
wind storm AOD/T remain same. Also particle in atmosphere
is increasing for regular urban activities, communication, fuel
& many. This is like depositing everyday with more aerosol.
Now after TD events the surveillance (Satellite Instruments-
MODIS, OLI) confirming AOD/T removes from atmosphere
over Bangladesh.
[ICBM-19-0673] Determination of Significant Psychosocial
hazards impacting Labor Productivity from the Context of
Garments Industries in Bangladesh
Hasanur Raihan Joarder1, Mimnun Sultana2 1 United International University, Bangladesh 2 Bangladesh University of Professionals
The purpose of this study is to analyze the impact of
psychosocial hazards on labor productivity in the garments
industry. This cross sectional study involved primary data
surveyed by face to face interview with structured
questionnaire. Respondents are garments workers were
selected by stratified random sampling with some exclusion
criterion in the cluster of Savar Thana. The data were analyzed
by exploratory factor analysis to identify the effective
variables that significant influence variables of labor
productivity and bivariate correlation analysis to assess
significant association between variables were applied. This
research is considerably important to identify the significant
psychosocial constraints that impact the labor productivity
and will suggest identifiable variables for further research.
[ICBM-19-1049] Teen Entrepreneurship: Successfully
Implementation Can Be the Change Maker of the Youth
Employment & Productivity in Bangladesh
Md. Wasib Islam1, Faik Hamza Faruqui1 1 Brac University, Bangladesh
This report examines the foreseeable impact on youth
employment and productivity regarding teen
entrepreneurship. The enhancement of the economy can be
done by executing the teenagers as an entrepreneur. Bolton
and Thompson (2000) defined an entrepreneur as “a person
who habitually creates and innovates to build something of
recognized value around perceived opportunities”.
Teenagers are full of optimism and resilient. If we create a
pathway of learning for teens as entrepreneurs, they will
bolster the nation’s prosperity in the socio economy.
Becoming an entrepreneur at an early age is a challenge. But
several example proved its possibilities as the teenage
entrepreneurs like Noa Mintz (Founder of Nannies by Noa),
George Matus (Founder of TEAL), Mozia Bridges (Mo’s Bow),
Rachel Zietz (Founder of Gladiator Lacrosse) and many
others. They tried to make them as a business owner while
still being in school. Contending with exams, social anxieties
and the inflexibilities of adolescence are all challenging
enough, but creating, developing and managed a viable
company on top of it. Different countries across the world,
like the USA, Denmark, Norway, the UK as well as Australia,
have the rising number of teen entrepreneurs. In Bangladesh,
family pressure, situational influence, cultural barriers are the
main challenges of being a teen entrepreneur. But, if we see
the potential outcome of being an entrepreneur from teenage
as like self-financing, being busy with productive work that
might help them to abstain themselves from antisocial
activities. In this country moreover 30% of the total
population is teenagers, and if we raise these teenagers as
entrepreneurs, per capita income as well as the employment
rate will touch the potential level. The study was employed
from web research as well as from consultation with
professors from home and abroad. The ultimate benefit is not
only the youth employment and per capita income of the
country but also the rising prestige and self-esteem of the
teenagers.
[ICBM-19-1097] Rethinking of Financial Inclusion in
Bangladesh: Why Do We Need to Close Gender Barrier?
Asir Faisal1, Tasnuva Tasfia Puspita1 1 Brac University, Bangladesh
Regardless of being one of the best equal paying countries in
terms of gender it is truly perplexing how Bangladesh stands
in line with Pakistan, Nigeria for being one of the largest
financial inclusion gaps among men and women in the world.
Even though the digital finance services have hit roof only
18% (UNCDF, Gender Centrality of MFS in Bangladesh-
Consumer Behavior Research, 2018) their registered users are
women, the rural percentage being much lower than the
urban. This is undoubtedly a blow to our overall economic
growth given Bangladesh has long been a success story of
women’s financial inclusion. Investing in financial
innovations that work with existing informal networks in
ways that enhance their benefits and reduce risk can help
millions of women attain greater financial security and access
other financial services including insurance, mobile banking
services, and others.
[ICBM-19-1101] FinTech
Anindita Hassan1, Tahirah Tahseen1, Sadman Nafis1 1 Brac University, Bangladesh
If you have ever paid something with your phone, transferred
money using app or checked your bank statement online, then
you are already part of FinTech. Today technology has
changed the financial industry and Fintech is simply a
combination of the words “financial” and “technology”
which is making easier the use of technology to deliver
financial services and products to consumers. The rise of
Fintech in recent years has rapidly changed the way
companies do business, insurance, banking, investing –
anything that relates to finance. It points out everything from
robe-advisors, to virtual currencies, to cashless payments, to
could funding platforms. Transferring money to someone
using bKash is an example of FinTech. Companies are trying
to change disrupt banking and finance industries by changing
the way we borrow and pay money. Customers are adopting
Fintech so fast. The potential market for the user of Fintech
service is very broad and mainly all of the adult community
of planet. Our country has a large younger population who
can adopt technology faster and potentially become avid
ICBM 2019
51
users of Fintech. The mobile subscription density of the
country is at an all-time high, thereby reducing the last mile
connectivity challenge. Macroeconomic growth factors are
also favorable to catalyze the joining of more people into the
formal financial services network. With encouragements from
the regulators, the financial services institutions of
Bangladesh should embrace and adopt FinTech in their
transformation journey.
ICBM 2019
52
Organizing Committee
Honorary General Chair:
Prof. Dr. Vincent Chang
General Chair:
Prof. Dr. Mohammad Mahboob Rahman
Program Chair:
Assoc. Prof. Dr. Md. Mamun Habib
Advisory Boards:
Prof. Dr. Mohammad Tamim
Prof. Dr. Rahim B. Talukdar
Prof. Dr. Mirza Azizul Islam
Prof. Dr. Akbar Ali Khan
Prof. Dr. Salehuddin Ahmed
Mr. Shib Narayan Kairy
Lt Col Md. Foyzul Islam (Retd)
Conference Secretariat:
Mr. Md. Hasan Maksud Chowdhury
Mr. Saif Hossain
Mr. Zaheed Husein Mohammad Al-Din
Mr. N.M. Baki Billah
Mr. Md. Shamim Ahmed
Executives of Conference Secretariat:
Mr. Joseph Amit Gomes
Mr. Ikram Hasan Evan
Mr. Abedin Arshad Fahim
Mr. Safwan Ahmed
Mr. Fatin Ishraq Shapnil
Mr. Md. Inzamam Khan
Publication Committee:
Mr. Md. Hasan Maksud Chowdhury
Mr. Saif Hossain
Dr. Suman Paul Chowdhury
Ms. Rahma Akhter
Ms. Tania Akter
Ms. Ummul Wara Adrita
Ms. Fabiha Enam
Ms. Mahreen Mamoon
Mr. Mohammad Atiqul Basher
Mr. Joseph Amit Gomes
Mr. Ikram Hasan Evan
ICBM 2019
53
International Committee:
Mr. Riyashad Ahmed
Ms. Priyadarshini Dina
Mr. S. M. Raihan Uddin
Mr. S. M. Rifat Hassan
Sponsorship Committee:
Mr. Zaheed Husein Mohammad Al-Din
Mr. N.M. Baki Billah
Mr. Shamim Ahmed
Mr. Ferdoush Saleheen
Special Contribution:
Mr. Monojit Kumar Ojha
Mr. N.I.M. Alamgir
Ms. Hasina Afroz
Assoc. Prof. Dr. Mohammad Rafiqul Islam
Ms. Shadia Alam
Supporting Body:
Mr. Shamim Ehsanul Haque
Mr. Ahmed Abir Choudhury
Mr. K.M. Nafiul Haque
Mr. Feihan Ahsan
Mr. Kazi Nazmul Islam
Mr. Azharul Islam Bhuiyan
Mr. Md Nazmul Hasan
ICBM 2019
54
Technical Committee
International Members
Prof. Dr. Hui-Ming Wee, Chung Yuan Christian University, Taiwan
Prof. Tzong-Ru Lee, National Chung Hsing University, Taiwan
Prof. Prem Kumar, Vice Chancellor, Malaysia University of Science & Technology, Malaysia
Prof. Dr. R. P. Mohanty, Ex Vice-Chancellor, Siksha O Anusandhan University, India
Dr. Erick C. Jones, University of Texas, Arlingon, USA
Dr. Ali Turkyilmaz, Fatih University, Turkey
Dr. Ayon Chakraborty, James Cook University Singapore
Dr. Nachiappan Subramanian, University of Nottingham, China
Dr. Ravi Kant, Sardar Vallabbhai National Institute of Technology (S.V.N.I.T.), Surat, India
Dr. Lu Qing, Logistics Institute – Asia Pacific, National University of Singapore, Singapore
Assoc. Prof. Dr. Zeki Ayag, Kadir Has University, Turkey
Assoc. Prof. Piyush Singhal, GLA University, Mathura, India
Dr. Kwang-Seok Choi, National Institute of Occupational Safety and Heath, Japan
Dr. I Gede Agus Widyadana, Petra Christian University, Indonesia
Asst. Prof. Dr. Pairach Piboonrungroj, Chiang Mai University, Thailand
Dr. Anupama Devendrakumar Masali, Lecturer, Chiang Mai University, Thailand
Prof. Ramayah Thurasamy, University of Science, Malaysia
Prof. Dr. Bishnu Prasad Mishra, Centurion University of Technology and Management, India
Dr. Gai Sin Liem, President, AIBPM
Dr. Muhammad Imran Qureshi, Director, ASIA
Assoc. Prof. Dr. Rohana Kamaruddin, Universiti Teknologi MARA, Malaysia
Assoc. Prof. Dr. Zarina Salleh, Universiti Teknologi MARA, Malaysia
Assoc. Prof. Dr. Rohana Ngah, Universiti Teknologi MARA, Malaysia
Assoc. Prof. Dr. Roshima Hj Said, Universiti Teknologi MARA Kedah, Malaysia
Assoc. Prof. Dr. Mohd Rizaimy Shaharudin, Universiti Teknologi MARA Kedah, Malaysia
Dr. Noor’ain Mohamad Yunus, Universiti Teknologi MARA, Malaysia
Dr. Erne Suzila Kassim, Universiti Teknologi MARA, Malaysia
Dr. Naffisah Mohd Hassan, Universiti Teknologi MARA, Malaysia
Dr. Siti Noorsuriani Ma’on, Universiti Teknologi MARA, Malaysia
Dr. Shatina Saad, Universiti Teknologi MARA, Malaysia
Assoc. Prof. Dr. Geetha Subramaniam, Universiti Teknologi MARA, Malaysia
Assoc. Prof. Dr. Veera Pandiyan Kaliani Sundram, Universiti Teknologi MARA, Malaysia
Dr. Ikrom Mirzarustamovich Rikhsiboev, University of Kuala Lumpur, Malaysia
Dr. Risyawati binti Mohamed Ismail, Universiti Utara Malaysia
Assoc. Prof. Sr. Dr. Mohd Nasrun bin Mohd Nawi, Universiti Utara Malaysia
Asst. Prof. Dr. A S A Ferdous Alam, Universiti Utara Malaysia
Assoc. Prof. Dr. Rabiul Islam, Universiti Utara Malaysia
Assoc. Prof. Dr. Razamin Ramli, Universiti Utara Malaysia
Prof. Dr. John Jeyasingam Thambirajah, AIMST University, Malaysia
Assoc. Prof. Dr. Gazi Md. Nurul Islam, Graduate School of Business, Universiti Tun Abdul Razak
Asst. Prof. Dr. Farhana Tahmida Newaz, Graduate School of Business, Universiti Tun Abdul Razak
Dr. Ir. Syarif Hidayat, Al Azhar Indonesia University, Indonesia
Prof. Dr. B. Chandrachoodan Nair, Institute of Technology Mayyil, India
ICBM 2019
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External Members
Prof. Dr. Yousuf Mahbubul Islam, Vice Chancellor, Daffodil International University
Prof. Dr. Md. Golam Samdani Fakir, Vice Chancellor, Green University
Prof. Dr. H.M. Jahirul Haque, Vice Chancellor, University of Liberal Arts Bangladesh
Prof. Dr. Abdul Hannan Chowdhury, Vice Chancellor, Primeasia University
Prof. Dr. Abdur Rab, Vice Chancellor, International University of Business Agriculture and Technology
Prof. Dr. Anwar Hossain, Vice Chancellor, Northern University
Prof. Dr. Syed Ferhat Anwar, Director, Institute of Business Administration, University of Dhaka
Assoc. Prof. Dr. Syed Abul Basher, Chairperson, Department of Economics, East West University
Prof. Dr. A.K. Enamul Haque, Department of Economics, East West University
Prof. Dr. Sharif Nurul Ahkam, Director, Graduate Studies, North South University
Prof. Dr. Mohd Aminul Karim, Dean, School of Business, Independent University, Bangladesh
Prof. Dr. Mahbub Alam, Dean, School of Liberal Arts and Social Sciences, Independent University,
Bangladesh
Prof. Dr. Raisul Awal Mahmood, Department of International Business, School of Business,
Independent University, Bangladesh
Prof. Dr. Md Aynul Islam, Chairman, Department of Economics, Jagannath University
Assoc. Prof. Mr. Mohammod Akbar Kabir, Department of Economics, University of Dhaka
Asst. Prof. Dr. H.M. Emrul Kays, International University of Business Agriculture and Technology
Assoc. Prof. Md. Lutfor Rahman, Associate Professor of Economics, Faculty of Business, Northern
University
Assoc. Prof. Dr. Mohammad Rafiqul Islam, Department of Mathematics and Natural Sciences, BRAC
University
Commodore M Ziauddin Alamgir, Dean, Faculty of Maritime of Governance and Policy, Bangabandhu
Sheikh Mujibur Rahman Maritime University
Assoc. Prof. M Shahedul Islam, Chairman, Department of Management, Bangabandhu Sheikh Mujibur
Rahman Maritime University
Assoc. Prof. Lt Col AHM Yeaseen Chowdhury, Faculty of Business Studies, Bangladesh University of
Professionals
Assoc. Prof. Dr. Ziaur Rahman, Faculty of Business Studies, Bangladesh University of Professionals
Assoc. Prof. Dr. Mohammad Rabiul Basher Rubel, Faculty of Business Studies, Bangladesh University
of Professionals
Prof. Dr. Nazrul Islam, Pro-Vice Chancellor, Canadian University of Bangladesh
Prof. Imran Rahman, Special Advisor (BOT) & Dean, ULAB School of Business, University of Liberal
Arts Bangladesh
Asst. Prof. Faisal Mohammad Shahriar, ULAB School of Business, University of Liberal Arts
Bangladesh
Prof. Dr. S M Azharul Islam, Department of Physics, Jahangirnagar University
Assoc. Prof. Dr. Ireen Akter, Institute of Business Administration, Jahangirnagar University
Prof. Dr. Abul Hasnat Md. Golam Azam, Dean, School of Business and Economics, United International
University
Assoc. Prof. Khandoker Mahmudur Rahman, Director, School of Business and Economics, United
International University
Prof. Dr. Mohammed Masum Iqbal, Dean, Faculty of Business & Entrepreneurship, Daffodil
International University
ICBM 2019
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Assoc. Prof. Shakila Yasmin, Coordinator, BBA Program, Institute of Business Administration,
University of Dhaka
Prof. Dr. Mohammad Iqbal, Department of Industrial and Production Engineering, Shahjalal University
of Science and Technology
Prof. Dr. Md Khairul Islam, Department of Business Administration, Shahjalal University of Science
and Technology
Prof. Dr. Muhammad Mahamood Hasan, Department of Industrial and Production Engineering,
Shahjalal University of Science and Technology
ICBM 2019
57
International Dignitaries
Prof. Dr. Razamin
Ramli, Malaysia
Assoc. Prof. Dr.
Mohammad Basir B
Saud, Malaysia
Prof. Dr. C. V.
Gopinath, India
Dr. Rina Fitriana,
Indonesia
Prof. B.
Chandrachoodan Nair,
India
Dr. Maria Fregidou-
Malama, Sweden
Prof. Dr. Amit Mittal,
India
Dr. Naffisah Mohd
Hassan, Malaysia
Dr. Emi Normalina
Omar, Malaysia
Prof. Dr. Bishnu
Prasad Mishra, India
Assoc. Prof. Dr. Erne
Suzila Kassim,
Malaysia
Prof. Dr. Abhijit Das,
India
Assoc. Prof. Dr. Mir
Abdul Sofique, India
Assoc. Prof. Dr Siti
Noorsuriani Ma'on,
Malaysia
Dr. Mohamad Safiai
Saad, Malaysia
Dr. Tiena Gustina
Amran, Indonesia
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