IBM's Perspective on Cloud Computing

Lauren StatesVice PresidentIBM Software Group

October, 2008

Dave LindquistIBM FellowIBM Software Group

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Agenda

Trends and Business Perspective

Architecture and Technology

Summary

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The Emergence of Cloud Computing

IT Analysts

Financial Analysts

IT Customers

End Users

Common Attributes of CloudsEnhanced user experience

Elastic scaling Automated provisioning

Highly virtualized

Source: IBM Corporate Strategy analysis of MI, PR, AR and VCG compilations

Anywhere access to applications through a simplified user interface

Rapid time to market for new services.

Anywhere access to applications through a simplified user interface

Ability to elastically scale resources and maintain

high quality of service

Ability to elastically scale resources at significantly lower

incremental management cost

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A Closer Look at Cloud Computing

Enterprise Cloud

Public Cloud

INNOVATIVE BUSINESS MODELS

End Users / Requestors

Government/ Academics

Industry(Startups/ SMB/ Enterprise)

Consumers

• An “Elastic” pool of high performance virtualized compute resources

• Cloud applications enable the simplificationof complex services

• A cloud computing platform combines modular componentson a service oriented architecture with flexible pricing

• New combinations of services to form differentiating value propositions at lowercosts in shorter time

• Internet protocol based convergence of networks and devices

SIMPLIFIED SERVICES

Source: Corporate Strategy

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Delivering Quality of Experience with Unparalleled Scale

• Solving large problems with parallel computing

• Network-based subscriptions to applications• Offering computing

resources as a metered service

• Anytime, anywhere access to IT resources delivered dynamically as a service.

A “cloud” is an IT service delivered to users that has: A user interface that makes the infrastructure underlying the service

transparent to the user Reduced incremental management costs when additional IT resources are

added Services oriented management architecture Massive Scalability

Software as a Service

Utility Computing

Cloud Computing

Grid Computing

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Cloud Computing deployments and services

Infrastructure as a service(virtualized servers, storage, networking)

Applications, Processes and Information as a service

Software platforms as a service(optimized middleware – desktop, application

servers, database servers, portal servers, etc.)

Public Clouds(provider - Internet) Private Clouds

(data center - Intranet)

Hybrid Clouds(public and private)

Services

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Architecture and Technology

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Architectural Model for Cloud Computing

End User Requests

& Operators

…

Service Request & Operations

Design & Build

Image Library (Store)

Deployment

OperationalLifecycle of Images

IT Infrastructure & ApplicationProvider

ServiceCreation & Deployment

Virtual Image Management

Service CatalogRequest UI

Operational UIStandards Based Interfaces

Virtualized Infrastructure

Service Management

Service Oriented Architecture Information Architecture

Standards Based Interfaces

Service Catalog,Component

Library

DatacenterInfrastructure

Cloud Administrator

AccessServices

Optimized Middleware(image deployment, integrated security, workload mgmt.,

high-availability)

Service Oriented Architecture Information Architecture

User Request Management/Self Service Portal

Security: Identity, Access, Integrity, Isolation, Audit & Compliance

Usage Accountin

g

License Managem

ent

Image Lifecycle

Management

Provisioning

Performance

Management

Availability/Backup/ Restore

Service Lifecycle Management

Service Management

Virtual Resources & Aggregations

SMP Servers Network HardwareStorage ServersSystem Resources

Blades Storage

Virtualized Infrastructure

Server Virt. Storage Virt. Network Virt.

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Orchestration of Technology, Processes, People & Data to fulfill end-user requests and operational tasks

Service Management: Progressive Adoption of Capability

Technology

End User

Requests

& Operators

…

ServiceDefinition

Tools

ServicePublishing

Tools

ServiceFulfillment &Configuration

ToolsUI, Fulfillment, Data, MetaData

ServiceMonitoring

ToolsKPIs

Service

Planning

Infrastructure & Virtualization

Service Catalog

Request UI

Operational UI

Platform Management Services

Provisioning Services

Energy Management Services

Usage & Accounting Services

Monitoring Services

Security Services

•Assets, Configuration Items

Deployment Integrated with Process (e.g. ITIL, procurement)

Service Request & Operations

IT Infrastructure & ApplicationProvider

ServiceCreation & Deployment

Simple Deployment – Automated Provisioning •Data Center Model•Reservations

Deployment Integrated with Security, Availability and Performance Management

•Complex Service Requirements

Tivoli Process Automation ArchitectureTivoli Process Automation Architecture

Request aServer

Request an Application

Request Server + Application

Guided by Management Policy

Service Management• Visualize• Control• Automate

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Lifecycle of a Cloud Service

Def

initi

onO

ffer

ing

Subscription &

InstantiationProduction

Term

inatio

n

Service Creation

Subscriber

Service Definition

Service Offering

Service Catalog

Service Subscription

Service Instance TerminationCloud

ServiceCloud

Service

System z UNIX x86

Storage Network

Ap

p

Ap

p

Man

agem

ent

LP

AR

/ V

M

…

Ap

p

Ap

p

Ap

p

Ap

p

Man

agem

ent

LP

AR

/ V

M

…

Ap

p

Ap

p

Ap

p

Ap

p

Man

agem

ent

LP

AR

/ V

M…

Ap

p

Ap

p

OS OS OS OS OS OS

Autonomic Execution of Management PlansAdministrator

Subscriber

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Examples of Different Types of Services

Cloud Computing

Service Catalog

DatacenterInfrastructure

Virtual Client service

Web Application Service

Compute Service

Database service

Storage service

Content Classification

Storage backup, archive… service

Job SchedulingService

Collaboration Services

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Virtualization Functions and Benefits

Sharing

VirtualResources

Resources

Examples:LPARs, VMs, virtual disks, VLANsBenefits: Resource utilization, workload

manageability, flexibility, isolation

Aggregation

VirtualResources

Resources

Examples:Virtual disks, IP routing to clonesBenefits: Management simplification,

investment protection, scalability

Emulation

VirtualResources

Resources

Examples:Arch. emulators, iSCSI, virtual tapeBenefits: Compatibility, software investment

protection, interoperability, flexibility

Insulation

Add, Replace,or Change

VirtualResources

Resources

Examples:Spare CPU subst., CUoD, SAN-VCBenefits: Continuous availability, flexibility,

software investment protection

ResourceType Y

ResourceType X

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Expanding Role Of VirtualizationIntegration and Simplification

Physical Consolidation

WindowsServer

Linux Server

Mainframe orUnix Server

Networks

Storage

V

VV

V

V

Ensemble

Ensemble

Ensemble

Highly Virtualized Data Center

ServiceManagement.

Green IT

Abstraction and Pooling

Multi-System Virtualization

Virtual Servers, Storage, Networks

Storage

Servers

Networks

V

V

VResource

Pools

Resilience

• Better hardware utilization• Improved IT agility• Lower power consumption

• Improved resource optimization• Simplified High Availability• Simplified Deployment

• Decouple complexity from scale• Integrated autonomic mgmt• Dynamic energy optimization• Integrated Security

Security

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10

0%

0%

50

%

10

0%

0%

50

%

15% Utilized Servers

10

0%

0%

50

%

10% Utilized Servers

Clustered environment without Workload Management & Virtualization

20% Utilized Servers

Cluster 1 Cluster 2 Cluster 3

55% Utilized Servers75% Utilized ServersSudden change in market: 100% Utilized Servers

Stock Trading HR Help Desk

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Cluster 1 Cluster 2 Cluster 3

Clustered environment with Workload Management & Virtualization: WebSphere Virtual Enterprise

* Hypothetical, for illustrative purposes

10

0%

0%

50

%

55%* Utilized Servers

One Resource Pool

Stock Trading HR Help Desk

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A set of integrated Web 2.0 collaboration services that allows businesses to connect and work together easily

Enables collaboration beyond the boundaries of an organization

Provides the essential software to help teams of people work together

Connect from anywhere, anytime

Focus on business, rather than worry about IT

Introducing “Bluehouse”

IBM and Partner Confidential

Store and Share

Contacts

Chat

Meetings

Activities

Live Charts

Business Forms

File sharing service for uploading, storing and sharing of files

Keep track of your contacts. Share Contact information

Instant messaging among “Bluehouse”users

Your personal meeting room forWeb meetings

Collaborate on projects, share files,Bookmarks and comments

Ability to create Business Forms

Visualize data through charts, graphs etc.

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Architectural Model for Cloud Computing

End User Requests

& Operators

…

Service Request & Operations

Design & Build

Image Library (Store)

Deployment

OperationalLifecycle of Images

IT Infrastructure & ApplicationProvider

ServiceCreation & Deployment

Virtual Image Management

Service CatalogRequest UI

Operational UIStandards Based Interfaces

Virtualized Infrastructure

Service Management

Service Oriented Architecture Information Architecture

Standards Based Interfaces

Service Catalog,Component

Library

DatacenterInfrastructure

Cloud Administrator

AccessServices

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Value Proposition

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Enterprise IT spending challenge

Steady CAPEX spend:Not the key problem to addressSteady CAPEX spend:Not the key problem to address

Global Annual IT SpendingEstimated US$B 1996-2010

Source: IBM Corporate Strategy analysis of IDC data, Sept. 2007

Uncontrolled system management costsUncontrolled system management costs

$0B

50

100

150

200

250

300

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

New Server SpendingServer Mgt and Admin CostsPower and Cooling Costs

Industry hypothesis is that clouds will be driven by scale.However to capitalize on this, providers must address the server management cost problem, not just CAPEX

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What is TAP?The Technology Adoption Program (TAP) is IBM's new model for managing technology to drive innovation for our internal transformation & growth

Pain Points:• Responding to rapidly changing business needs is difficult• Deployment of infrastructures is mostly manual, slow, tedious,

labor intensive, and error prone • Servers are not available quickly and cost effectively for

innovation

Solution:Tivoli Provisioning Manager:• Automated provisioning of Servers, Operating Systems and

Middleware and Storage. IBM Tivoli Monitoring:• Integrated monitoring of performance and availabilityWebSphere Portal and Process Server: • Centralized, standard, and reliable interface

Benefits:• Enable 25,000 IBM innovators to quickly and easily prototype and

deploy new technologies for 100,000 early adopters• Projects can start immediately – “priceless”• Reduce system admin install and configuration time of TAP

solutions from 3 to 5 days to less than an hour• Lowers costs – hardware 4:1, administration 7:1

IBM Technology Adoption Program (TAP) Cloud Deployment

Virtualization

Physical Hardware

Workloads

Cloud Services

InnovationA

DynamicScheduling Monitoring

Virtual Application

Server

Virtual Application

Server

Virtual Application

Server;

InnovationB

InnovationC

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• Accelerate innovation projects that can lead to new revenue – IT Enabler

• Provide an effective and creative service delivery model – Cost Efficient

• Create a sustainable competitive differentiation – Rapid Deployment

• Lower IT barriers to launch new business services – On Demand Pricing

Value Proposition

Fragmented, inefficient islands

of computing

Efficient, dynamic and responsive

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