ibm watson content hub · content is at the heart of the customer experience content is everywhere!...
TRANSCRIPT
© 2014 International Business Machines Corporation 1
IBM Watson Content Hub
Carlos Garcia de Miguel Europe Digital Experience Sales Leader Email: [email protected]
Who am I?
So what is
Watson Content Hub?
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Content brings the customer experience to life,
and consistency in the customer journey is important
Most content management systems are on-premises
systems that were designed for the web era
IBM Watson Content Hub is a new omni-channel
CMS built for the cognitive and cloud era
Content is at the heart of the customer experience
Content is everywhere!
Marketing content
Personalized offers
Emails
Display ads
Product Content, buyers guides etc
Rich imagery
Ratings and reviews (user-generated content)
User stories
Product specifications
Related products
How-to guides & videos
Onboarding & Setup content
Self-service content
FAQs
Educational content
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Customer touch points come to life through content
Emails Sites / Micro Sites Ads / Social Landing Pages Apps Web Apps
(store front,
banking)
Customer Service
Ann Fernando
Line of Business Front End Developer
All content changes
seem to require IT
involvement
We need a standard programmatic
way to get approved content into
all channels
My team needs to
spend time developing
transactional
experiences NOT
content changes Testing and
versioning all of these
content changes is a
huge effort
How do I manage and
deliver content across
all customer touch
points?
I need to get the most relevant
content to my customers via the
right channel much FASTER!”
How do I find the right
content for the
channel?
Our content update
cycle is to long, I am
missing market
opportunities
How do I quickly
organize and tag
my content?
Content poses challenges for both line of business and development
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Non-web channels are a particular issue
Front-end or app developer line of business Customer
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App developer is in the loop for all
content changes Customer gets stale or slowly
refreshed content
Business can’t make changes as quickly as desired
App Developer needs to update
app and compile a new version App has to download new content,
or even be updated
Business needs to drive content updates to app
Web Sites and
Mobile Web
Most CMS solutions were built for the web-era
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Web Content
Management
• Content is tightly
coupled to
presentation
• Hard to support
today’s diversity of
customer interactions
• Promotes siloed
content
• Hard to fit with today’s
diverse dev landscape
CMS that only focus on web miss something…
Emails Sites / Micro Sites Ads / Social Landing Pages Apps Web Apps
(store front,
banking)
Customer Service
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Mobile
Applications
Web Applications,
Single Page Apps
Internet of
things
Web Sites and
Mobile Web
… A new omni-channel approach is headless CMS
• Treat content as a
‘system of record’
• Separated content &
presentation
• Access content via
rich REST APIs
• Deliver consistent
content across all
customer touchpoints
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Introducing IBM Watson Content Hub,
new cloud-based (SaaS) cognitive
powered content management service
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What you get with Watson Content Hub?
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Commerce Storefront
Leverage assets from WCH
such as product images or
marketing spots
Applications & Devices
Extend content horizons to
internet of things and other
emerging channels.
Mobile App
Native mobile app consumes
content from Watson Content
Hub
Web Site / Micro-Site
Whole or partial web site
consumes content from
Watson Content Hub
Content Delivery Network
(Akamai included)
Global PAYG Platform
• Watson services included
• Pay for asset storage GB
and data transfer GB
• 99.9% uptime SLA
Rich APIs
• IBM API Gateway
• Command line client
• Authoring APIs
• Publishing Services
Authoring Service
• Asset/Content management
• Cognitive tagging
• Image profiles
WCH provides this Customer builds this
Marketing Email
Assets used in the email can
be sourced from Watson
Content Hub
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What’s cognitive about Watson Content Hub?
Understand your content Learn your business, reason
and recommend
Interact via natural language
Today we use Watson services to… This gives us a foundation to…
Watson Content Hub is more than a dumb
database.
WCH leverages Watson Visual Recognition
and other services to understand your
content – accelerating search and content
organization tasks.
In the near future, by combining our
understanding of your content with analytics data,
WCH will be able to learn what content works and
recommend appropriate content for use in a given
situation.
We are also working to enable businesses to train
their own tags, e.g. to recognise their products or
brand.
By leveraging conversational interactions, WCH
will be able to clarify intent and automate
repetitious tasks.
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How is WCH related to other IBM solutions?
With Watson
Commerce
Watson Content Hub is a shared
source of content for all customer
interactions
With Watson
Marketing
• Email campaigns
• Landing pages
• Social campaigns
• Mobile push comms
• Offers
• Personalization
• Marketing spots
• Product imagery
• Educational content
• Front-end delivery
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https://www.youtube.com/watch?v=6QYiuiBE4AA
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IBM Watson Content Hub – Demo time!
IBM Watson Content Hub – Free Trial https://www.ibm.com/marketplace/cloud/cloud-cms-solution/us/en-us
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IBM Watson Content Hub – Price
Content items Up to 10,000 content items Up to 100,000 content items Unlimited
Users Unlimited
Capacity included (overages apply)
Asset storage 10GB 25GB 50GB
Data transfer 100GB/month 250GB/month 1TB/month
Other characteristics
SLA 99.9%
Support Online & Phone, standard IBM response time SLO
Geography 1x NA, 1x Europe @ go-live, others later
Extra capacity availability (overages apply)
Extra asset storage $60 for 10GB $50 for 10GB $40 for 10GB
Extra data transfer $25 for 100GB/month $20 for 100GB/month $15 for 100GB/month
IBM Digital Content Hub is available on Cloud Marketplace, with a 30 day free trial.
SQO Quote-to-Marketplace and Credit Card purchase are supported.
Base – $250/mo Standard – $500/mo Plus – $1500/mo
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Watson Content Hub is
just started More cognitive capabilities
Business user tool integration
Content governance
Team collaboration
Content ecosystem
Video management
HTML fragment rendering
Customer/partner extensibility
SDKs
…and more!
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So what is
Watson Content Hub?
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