#ibmsbb 25th April 2012

Forum Format

Introductions

Rooven Pakkiri is a veteran of the dot.com revolution, social business evangelist and Head of Social Business at leading IBM Business Partner Collaboration Matters. Rooven is an author and speaker on the way in which Social Business technology , adoption and usage will transform the enterprise.

Rooven Pakkiri Collaboration Matters @roovenp

Mike Morrison Rapid BI @rapidbi

Mike Morrison is an established interim manager, coach, business adviser, mentor instructional designer and trainer, on occasions he writes, blogs, twitters and takes the odd day off. Mike has over 20 years experience in HR/OD and in the last 10 has been designing and delivering training programmes. Before founding RapidBI he worked as a Management Development Adviser with Business Link for London and prior to that as a Training Manager for a large private hospital where he developed training for a wide range of staff, managers and coaches.

Will McInnes Nixon McInnes @willmcinnes

Will McInnes is Managing Director of NixonMcInnes, a social business consultancy, and author of Culture Shock which provides an inspirational guide for better ways to do business in the 21st century (published August 2012). NixonMcInnes itself is constantly experimenting with its own radical management practices and has been recognised by WorldBlu as one of the most democratic workplaces in the world. Clients include Barclays, Cisco, Channel 4, O2, Foreign & Commonwealth Office, RSPCA and WWF.

Angela Ashenden MWD Advisors @ aashenden

Angela Ashenden is Principal Analyst at MWD Advisors where she leads the Collaboration practice. In her 12 years as an industry analyst, Angela has researched a range of technology areas that deal with the issues around managing unstructured information and knowledge, and so is a primary authority on collaboration technologies and effective working practices in business today. As part of her role, Angela acts as an advisor to large IT user organisations about technology and management strategies for implementing collaboration.

Dale Roberts Artesian Solutions @decisionhacker

Dale Roberts is half way through his second decade helping organisations make better decisions. Much of this time was with Business Intelligence giant, Cognos where, as a Director, he oversaw hundreds of business intelligence solutions. Most recently he is part of the Executive team of Artesian Solutions, an innovator in social media monitoring and analytics. He is a commentator, blogger and regular speaker on the Business Intelligence, Analytics and Performance Management circuit.

Introductions

David Terrar D2C @DT

David Terrar is CEO of cloud services provider & social business consultancy D2C. With 30 years of experience operating in the trenches of the software business, he started in IBM and then worked in management and director roles for companies like, Interactive, Brook Street Computers, DataWorks, Indus and CODA. He is passionate about the intersection of cloud computing, mobile technology and social media, how these tools can be deployed to make business more effective, and the way these trends are changing the world of work. David is part of the Enterprise Irregulars blogging group which includes leading Social Business luminaries like Dion Hinchcliffe, Susan Scrupski and Paul Greenberg.

Marie Wallace has spent the last decade building content analytics technology @ IBM, working across the various software, hardware, and research divisions to transform how IBM’s enterprise solution portfolio understands and integrates with people and content. Marie also supports IBM’s global consulting organization in advising clients on potential application and business benefits of analytics across geographies and industries. Marie also spent time as content analytics evangelist for IBM Marketing, and is currently Social Analytics Strategist for IBM Social Business.

Marie Wallace IBM @marie_wallace

Léon Benjamin Sei Mani @lfbenjamin

Léon Benjamin is a social media practitioner and has managed social implementations with organisations counting BA, Microsoft & BT. He is co-founder of Sei Mani, an enterprise social media adoption consultancy that helps large organisations transform the way they work. Léon is the author of Winning by Sharing, a book about the impact of social media on the future of work first published in 2005 predicting the use of social media in the workplace and its transformative impact on the nature of work.

4th SBB - if include the Diner - Time to move to practical footing

A 60 page report in 6 slides

“The technology is the easiest piece: finding the right technology for your specific use case is challenging, but Community Management is going to be the hardest piece because that skill set and experience does not reside within most companies right now. “

Which begs the question – do you develop those skills inside or source them outside your organisation? Hold on to that thought - it has a number of interesting ramifications… Let’s get to grip with the role and these new skills first …

“A Community Manager is NOT an IT person, it’s not a ‘Web Expert’, it’s not even someone who claim to be a ‘Social Media’ expert. They don’t exist by the way. Don’t let them fool you, please!” “The Community Manager might look something like the spider in the web, weaving the web. Yes, there you go, it’s a Weaver – A Weaver Of Relationships!” “The Community Manager is more like a networked journalist or extremely clever and creative person who can take an idea from nothing and create something beautiful or smart.” “We see community leaders as explorers, builders and translators – charting new paths for their organisations in a complex new environment”

The Job Description

Wow! That’s some job description

The Explorer The pace of change has become dramatically faster as networked communications on a massive scale flatten the access to information. Community leaders need to excel at and relish the role of explorer – not only discovering emerging environmental factors, but also exploring the behaviour, interests, and goals of their community members.

This curiosity is critical to helping communities and the organisation that sponsor them.

The Builder Communities and relationships will rarely , if ever, be perfect. Successful communities are built by those who have a predilection for action and who will experiment instead of waiting for perfect timing .

While planning is important…. trying to predict what a community will do and be before it exists is impossible.”

The Translator

New technologies often seem like fads to enterprise stakeholders. They need to have a discussion of realistic opportunities and risks in their own language in order to effectively understand and offer support in this space.

Ensuring that different constituencies can understand each other and making sure stakeholders know how to evaluate the opportunity and risks in a community approach.

The rise and importance of the Community Manager

Gardener Cheerleader Traffic Cop Mediavore Empath CRUSH TROLLS

Piñata Concierge Sculptor Spam Warrior Sponger CRUSH TROLLS

Those leaders that can evangelise and bring the value of communities into organisations are seeing their work rewarded with increased budgets, recognition and new opportunities

My goal from the output of this discussion is to create the first cut of our own Community Manager Job Description - this will be an on-going, iterative creation which I will transplant to the Talent Management Orchard where it will hopefully grow and develop.

The Collaboration Garden

To get things going here are some questions I would like you

to consider:

Q- Do you agree with the report that the Community

Manager is the hardest piece of the Community

Management puzzle?

Q - If the corporate cupboard is bare, how will companies

solve the problem of sourcing of Community Managers in

the short term?

Q - Who will the Community Manager report to?

Questions

Socialytics (making sense of the plethora of social data inside and outside the firewall)

Q1 Is the Enterprise

missing the whole

point of the Social

Web?

Q2 Why is Social

Analytics a missed

opportunity for the

Enterprise? 360 degree view of

the Enterprise

Q3 Can applications &

business processes

“be social”? Social Aggregation

Activity Streams