ON CAMPUS PROGRAM

Roseanne Moises Sisi Guo

Athicha Puissarakij Ana Maria Munoz Osama Elgohary Akshay Vannery

How can we be different? Student Mind

settings

How can we increase

awareness level?

Goals

What are others doing ?

Competitors

Program Values

Technical AND non technical (people that generate content as well) Collaboration of resources (IBMER)

On campus expertise  

Value Prop

Who is the target audience?

Aware of the program but doesn’t understand the benefits.

DiON

Aware of the program and it’s benefits but not engaged.    

Never heard about the program

Personas

JON CONnie

The Logo

Branding Branding

The Icon

Branding

The Slogan

Branding

Simplicity

Readability

Engagement Clarity

Brochure

The Main Concepts

   

   

   

Brochure

Infographic

360 Marketing plan that incorporates all personas touch point

Strategy

- Kick-off Event - University events

Execution

Off LINE MARKETING STRATEGY

Kick-off Event

OFF-LINE

University Events Introduce the program to the students on Orientation Day and engage

them during the year in Career fairs

OFF-LINE

Seek for on campus partners -Student Clubs -Student Services

Partnerships

ONLINE MARKETING STRATEGY

- Social Media: Blog, Facebook, Twitter - Connected Webpage - Promotional Video

Execution

BLOG

- Students can share their ideas and comment on the posts.

- More discussion & More engagement

FACEBOOK

- IBM On Campus Program Global Fan Page

- IBM On Campus Program page for each university

Social Media

TWITTER

-  Unique accounts for each campus - One unified, official account for all global campuses

#IBMOCP, #IBMOCPCairoUniversity

Social media

CONNECTED WEBPAGE

Centralized platform to connect all IBMers and university students around the world.

On-line

PROMOTIONAL VIDEO Inspire students and promote the diversity and worldliness of

the program.

On-line

Questions? ?