iBeacon LOCATION-BASED INDOOR EXPERIENCES JUNE 13th 2014, PRAGUE C. Rabsch, BEACONinside

2

Connecting the HERE and the NOW

•  Indoor LBS •  Accuracy, responsiveness, Mobile OS integration, accessibility •  Various trade-offs with Wifi, GPS, ultrasonic, light, Bluetooth

•  Bluetooth Low Energy (aka Bluetooth Smart) •  "New" 2010 standard: Low power, low cost, low bandwidth and low

complexity •  Android (4.3+) and iOS support (no licensing fees)

•  iBeacon / BLE Beacons •  Protocol developed by Apple Inc. (Spec under NDA) •  BLE as Location Service (beacon = light tower), 1-way comms •  BLE advertising packet must follow iBeacon spec •  Outlook:

•  iOS 8 Indoor LBS, Visit Tracking, MAC address anonymisation •  Android Nearby?

3

BLE Beacon Interaction

4

Retail Deep Dive

How proximity enables engaging mobile experiences

5

iBeacon Cases

•  2014 Year of iBeacon Pilots. Learning how to scale & ROI. •  Apple Store, Macy’s (via Shopkick), Walgreens, Tesco, Walmart,

Kenneth Cole (via Swirl) MLB, Paypal and many more •  Proximity and mobile: geofences, in-store mode, auto check-ins,

loyalty programs, indoor navigation, local search, product finder, LBA, LBS,…

6

Location-based in-store experiences

•  Provide valuable CONTENT and intelligent Services •  Beacons are dumb enablers (but easy to install and maintain)

BEACONinside Campaigns

7

Contact

•  Cornelius Rabsch, Founder & MD BEACONinside •  www.beaconinside.com •  c.rabsch@beaconinside.com

•  BEACONinside GmbH •  Mauerstr. 83-84 •  10117 Berlin