ib syllabus 2013-15 final modified on 5-7-13

8/10/2019 IB Syllabus 2013-15 Final Modified on 5-7-13

1/69

PGDMiConnect Syllabus

PGDM International Business (2013 - 2015)

IM Business Sc!oolInstitute "or ec!nolo#y $ Mana#e%ent

ITM Campus, Plot No.25 & 26, Institutional Area,

Sector 4, Kar!ar "#$, Na%i Mumai 4'( 2('

))*)55(( + a- 24(/5(0

email1 ar!ar3itm.eu+ esite1.itm.eu
mailto:[email protected]://www.itm.edu/http://www.itm.edu/http://www.itm.edu/mailto:[email protected]


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P&' 1 S*M*S*' 1

Course Code : 111

Course Title : Managerial Economics

Credit per Course : 3

Contact Hours : 30

b+ecti,es

To unerstan te scope an su7ect matter o8 mana!erial economics an its

relationsips it %arious 9uantitati%e an ea%ioral sciences.

To unerstan %arious concepts tools an tecni9ues o8 economics it a %ie to

use tem ile e-aminin! ecision:main! process o8 a 8irm in terms o8 price anoutput etermination uner i88erent maret conitions.

To so o mana!erial ecisions are actuall; mae in te real orl.

Contents

Anal;sis o8 current #conomic Nes.

Te Nature an Scope o8 Mana!erial #conomics

eman Concepts, >eman Anal;sis & >eman #lasticities. >eman #stimation an >eman orecastin!, Te teor; o8 suppl; an interaction

eteen eman an suppl;.

Te teor; o8 Prouction, #conomies o8 scale an scope.

Cost Teor; & #stimation, cost concepts.

Pricin! an output ecision1 Per8ect competition an Monopol;.

Pricin! an output ecision1 Monopolistic Competition an oli!opol;, ?ame teor;,

prisoners ilemma an Nas e9uilirium.

Special pricin! practices1 Price >iscrimination, Cartel 8ormation, Cost plus pricin!,,

Multi prouct pricin!, Trans8er pricin!, Mar up pricin!, Pricin! in li8e c;cle o8 te

prouct, Competiti%e iin! pricin!, Pea loa pricin!

@on! un In%estment >ecisions1 Capital Bu!etin!

e.t Boo/

Mana!erial #conomics : >. N. >i%ei, 6t#., ias Pulisin!

Douse P%t. @t, N. >eli, 2((/.

2 ITM, PGDM - IB iConnect Syllabus 2013-15


3/69

e"erence Boo/s

'$ Mana!erial #conomics >ominic Sal%atore, eet, S. Can & Co. @t, Ne >eli, 'st

#ition 2((5.

4$ Mana!erial #conomics Paul ?. Keat & Pilip. Foun!, 6t #ition, Pearson

Pulication eucation, Ne >eli, 2((*.

5$ Principles o8 #conomics N. ?re!or; Mani, 2n#ition, Tomson Sout:Gestern

Colle!e Pulisin! 2((.



4/69

Course Coe 112

Course itle Introuction to CS' $ G

o o" Creits 1

Contact ours(iel) 10

Course ob+ecti,es

To uil an unerstanin! o8 concept o8 CS, unerl;in! teories an its relate

aspects.

To enance te capacit; o8 e%elopin! strate!ies 8or compreensi%e CS approac

To e%elop anal;tical ailities o8 concreti=in! action plans to acie%e !oals

Te course e-poses a roa ran!e o8 real:orl issues an elps to e%elop te sillsneee to assist or!ani=ations in creatin! an implementin! sociall; responsile

practices. It ill enale participants to lea a !loal sustainale usiness. Te course

oul speci8icall; assist in

?ainin! tools to anal;=e, e%elop, an recommen strate!ic CS policies in

or!ani=ation an inustr;

Bein! ell %erse in e; CS issues : uman ri!ts, en%ironmentalism, sustainale

e%elopment, consumerism, an te role o8 corporations in politics

Enerstanin! a ie ran!e o8 accountailit; issues an !o%ernance proceures in

te conte-t o8 social contact

e.t Boo/

'$ Corporate Social esponsiilit; : Concepts an Cases, te Inian

#-perience #1C Ba-i & A7it Prasa

'e"erence Boo/

'$ Corporate Social esponsiilit; in Inia : San7a; .K. A!!aral

2$ CS : Maumita Catter7eee "


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Course Coe 121

Course itle inancial &ccountin# $ &nalysis

o o" Creits 3

Contact ours 30

Objectives:

To understand the scope and limitations of Financial Accounting and FinancialAnalysis. To show how the final accounts are prepared as per GAAP and how theprofit/loss and financial position of the firm gets affected by various accountingpractices relating to depreciation, various adjustments etc. To understand how toread and interpret information given in the final accounts of the firm. t is alsointended to show the inter firm comparison. The Financial Analysis will help the

student to measure the performance in various areas li!e "perating performance,Financial performance, "verall performance etc. t also teaches, how to interpret"ff balance sheet items. To understand the significance of #ash flow /Fund Flow$tatement from the view point of a #ompany.

Contents:

%epreciation and different methods of providing depreciation

&eaning of $toc! and their valuation

Provisions and 'eserves

( Provision for %epreciation( Provision for Ta)ation

Financial $tatements of #ompanies as per 'evised $chedule * of the#ompanies Act,+-

ntroduction and the Tools Techni0ues of Financial Analysis

( #omparative $tatement( #ommon $i1e $tatement( Trend Analysis

'atio Analysis

Fund Flow $tatement

#ash Flow $tatement

Text Boo:

'. Financial Accounting for &anagement ( %.%. 2arsole!ar, &ultitechPublishing,3nd4dition, 35+5

!e"erence Boos:

+. Accounting for &anagement ( $.6.&aheshwari, *i!asPublication, 35++

3. Financial Accounting ( Tulsian, T&2,3557

). Financial Analysis for &anagement %ecision( $arnagadharan, 35++, P2

4. Financial Accounting for &anagement ( Paresh $hah, ")fordPublication, 3nd4dition,35+8



6/69

Course Coe 131

Course itle Mar/etin# Mana#e%ent

o o" Creits 5

Contact ours 50

b+ecti,es

>e%elop an introuctor; unerstanin! o8 maretin! an its role in moern

or!ani=ations, te econom;, an societ; at lar!e.

Introuce te main concepts, principles, an terminolo!; o8 maretin!0

Stu; en%ironmental 8orces in8luencin! maretin! ecisions, consumer ea%iour

an 8amiliari=e stuents it te main elements o8 e88ecti%e maretin! strate!;.

ContentsIntrouction to %ar/etin#

Enerstanin! maretin! in a ne perspecti%e

A usiness maretin! perspecti%e

#:maretin! in 2'stcentur;

Di! tecnolo!; maretin!

?loal perspecti%e to maretin!

Builin# custo%er satis"action ,alue $ 'etention

Creatin!, communicatin! & eli%erin! %alue

Mana!in! relationsips in Consumer & B2B Maretin!

Strate#ic 6lannin# in %ar/etin#

Strate!ies pertainin! to consumer an B2B marets

Strate!ies across i88erent !eo!rapic ounaries

Mar/etin# In"or%ation syste%

Scannin# %ar/etin# en,iron%ent

>omestic an !loal

Consu%er 7 r#anisational buyin# be!a,iour

Co%6etition &nalysisMar/et se#%entation ar#etin# $ Positionin#

Mar/etin# ""erin#

Introuction to %ar/etin# %i.

Prouct7Ser,ice strate#y in Consu%er an B2B %ar/et

Prouct le%els

ProuctHser%ice i88erentiation an positionin!

Pricin# strate#y in Consu%er an B2B %ar/et

Importance o8 pricin!

actors in8luencin! pricin!



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eciin! consumer an usiness maretin! communications mi-

'eac!in# out to custo%er

>esi!nin! an mana!in! %alue netors an cannels

ole o8 suppl; cain in B2B Maretin!

Mana#in# a !olistic %ar/etin# or#ani9ation

e.t Boo/

'. Maretin! Mana!ement : A Sout Asian Pilip Kotler, Ke%in Keler,

Perspecti%e Araam Kos; & Mitilesar a,'2eition, 2((, Pearson #ucation, Ne

>eli

'e"erence Boo/s

'. Maretin! Mana!ement

?loal Perspecti%e Inian Conte-t : amasam;, .S. an Namaumari, S.

4t #ition 2((/, Macmillan Inia, Cennai

2. Principles o8 Maretin! : Pilip Kotler, ?ar; Armstron!, Pra8ulla

Mana!ement A!niotri & #sasn Da9ue, ')t#ition,

Pearson #ucation, Ne >eli

). MKT? : @am, Dair, Sarma & Mc>aniel,Cen!a!e @earnin!, 2('2

4. unamentals o8 Maretin! : Stanton, #t=el an Galer, 2((6, ')t#ition

Tata Mc?ra Dill, Ne >eli

5. Introuction to Maretin!

Mana!ement : Arian Palmer, 2((, eli

6. Maretin! Mana!ement : C=inota, Micael. ., Kotae, Masaai,

2n#ition, 2((, Tomson Asia, Sin!apore

. Maretin! Mana!ement : @al a7ee% & Juelc on A., 4t#ition,

2((, TATA Mc?ra Dill, Ne >eli

*. Maretin! Mana!ement : @am, Dair, Mcaniel, t#ition, 2((4,Tomson Sout Gestern

/. Maretin! Mana!ement : o!er Kerin, Ste%en Dartle;, #ric Beroit=,

Gilliam uelins, *t#ition, 2((, TATA

Mc?ra Dill, Ne >eli

'(. ?loal Maretin! : S%en Dollensen, Pearson,

)r#ition, 2((.

''. Business to Business Maretin! : >u88; ? Pilip, ision Boos, '//4.

'2. Maretin! : Paul Baines, Cris ill & Kell; Pa!e,


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Course Coe 141

Course itle Mana#in# Peo6le an r#ani9ation - l

o o" Creits 5

Contact ours 50

b+ecti,e

To unerstan mana!ement 8unctions an process an 8urter to 8amiliari=e temsel%es

it current practices an contemporar; e%elopments in !eneral mana!ement.

To e%elop an unerstanin! o8 ini%iual ea%iour in te or!ani=ations as a ole, an

to pro%ie an insi!t into te Interpersonal an ?roup ea%iour at or place 8or

e88ecti%e people mana!ement an or!anisational e88ecti%eness

Content

Introuction to Mana!ement, Mana!ers Callen!e, our Mana!ment 8unctions

Mana!erial Sills an oles an its impact on emplo;ee in%ol%ement an

or!anisational e88ecti%eness

ecision main!

#-ternal & Internal #n%ironment, Strate!ic Plannin! & Mana!ement


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in mana!ement

Personalit;1 Introuction to Personalit;, Personalit; Traits, >eterminants o8

Personalit;, Teories o8 Personalit;, Personalit; attriutes in8luencin!


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Business r#nisation an - => >aul Pearson

Mana#e%ent 1st*ition e? Del!i 2012



11/69

Course Coe 151

Course itle MIS $ Business Intelli#ence

o o" Creits 5

Contact ours 50

b+ecti,es

To learn o to use an mana!e a %ariet; o8 in8ormation s;stems to re%itali=e

usiness process, impro%e mana!erial ecision main!.

To learn o in8ormation tecnolo!; can !i%e a usiness a strate!ic tecnolo!;

plat8orm an to learn te importance o8 usiness intelli!ence.

Contents

In8ormation s;stems in !loal usiness toa;

# Business1 Do Businesses use In8ormation S;stems

#tical an Social issues in In8ormation s;stems

IT In8rastructure an #mer!in! Tecnolo!ies

ounations o8 usiness Intelli!ence1 >ataases an In8ormation Mana!ement

Telecommunications, te Internet, an Gireless Tecnolo!;

Securin! In8ormation S;stems

# Commerce1 >i!ital Marets, >i!ital ?oos

e.t Boo/

'$ Mana!ement In8ormation S;stems Mana!in! te i!ital 8irm:Kennet C.

@auon & ane P. @auon : ''teition, Pearson

'e"erence Boo/s

'. Mana!ement In8ormation S;stems1 : ames A em;sti8ie

*. >ata areousin!, >ata Minin! : Ale- Berson, Stepen .Smit & a%is L Tata Mc?ra DillMicroso8t #-cel 2((



12/69

Course Coe 181

Course itle D*CISI SCI*C*S - l

o o" Creits 3

Contact ours 30

Course b+ecti,e

Tis course is esi!ne to enale to stuents to stu; an appl; %arious tecni9ues o8

Statistics 8or Business. Particular #mpasis is !i%en so tat te stuent can moel

usiness situations into Matematical 8orms an sol%e te same. The techniques and

mathematical tools they will learn from the course will help them become successful

managers.

Stuents nee to e son te rele%ance o8 Statistics, te 8rame o8 re8erence 8or usiness

Statistics soul e te 8unctional areas o8 usiness: tat is accountin!, economics an

8inance, in8ormation s;stems, mana!ement an maretin!. Te 8ocus in teacin! eactopic soul e on its application in Business, te interpretation o8 results, te

presentation o8 assumptions, te e%aluation o8 te assumptions. Mae te stuents

8amiliar it te so8tare use in te Business orl.

Te course as een esi!ne to enale te stuent to stu; an appl; %arious tecni9ues

o8 operations researc in usiness orl.

#mpasis a%e een !i%en to conceptual unerstanin! o8 te topic so tat te stuents

can moel usiness situations into matematical moels an reac to a ecision.

Tis course ill i!li!t te ene8its o8 9uantitati%e approac to ecision main! or o

to reac to an optimal ecision in te li!t o8 uncertain or ris; en%ironments.Anal;sis, Interpretation an Conclusion >rain!.

C@'S* C*S

'. Introuction to Statistics1 >escripti%e an In8erential Statistics

2. Measures o8 Central Tenenc;

). Measures o8 >ispersion

4. Measures of Association

5. Teor; o8 Proailit; 1 Proailit; >istriutions

6. ittin! o8 >istriution an Testin! o8 D;potesis

. eterminant an Matrices

'(. #-cel applications usin! sol%er



13/69

e.t Boo/

Statistics 8or Business & #conomics : Anerson Seene; & Gilliams,CCen!a!e

@earnin! ''t #ition

'e"erence Boo/s

2. eli

'(. Applie Statistics in Business

an #conomics : >oane. Tata Mac?ra.

''. Statistics 8or Mana!ement : @e%in an uin, Pearson



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Course Coe 1:1

Course itle Business Co%%unication

o " Creits 3

Sessions 30 !rs

b+ecti,es

Ienti8; te importance an nee o8 communication in usiness.

. orms o8 usiness communication.

. >escrie role o8 usiness communication in or!ani=ations.

. Cannels o8 communication netor in or!ani=ations.

. Process o8 communication.

. Communication callen!es o8 te orplace.

. >imensions o8 usiness communication sills.

. Communication arriers an steps to o%ercome tese arriers.

Contents

Communication In Business : Importance & process

Non eral Communication %eral & Non eral

Team Communication

@istenin! Sills #88ecti%e listenin!.

Business iscussions

#ti9uette A%anta!e in Business Communication

o Inter%ies

Business Presentations

Gritin! 8or Impact

Gritin! outine Business Messa!es

Gritin! Ne!ati%e Business Messa!es

Gritin! Business eports

Gritin! Business Proposals

Gritin! o Applications An esumes

e.t Boo/s

'. BC# : @eman, >u8rene, Sina, Cena!e learnin!.

2N #ition. 2('2.



15/69

'e"erence Boo/s

'. Business Communication, : Dor; Sanar Muer7ee.


16/69

Course Code : 1$%

Course Title : &nsig't (essions &

)o# o" Credits : 3

Contact Hours : 30

Objectives:9 To Groom "ne:s "verall Personality.9 To understand the importance of Positive Personality because Personality is

a signal others read.9 To understand ;2"


17/69

Text Boo:

(tud* material given b* t'e resource person#

!e"erence Boos:

+E Presentation $!ills for &anagers ( >ennifer 'otondo &i!e 'otondo,&cGraw(2ill

3E Presentations in Action 75&emorable Presentation Bessonsfrom the &asters ( >erry 4''C ohn obs ( #armine Gallow, &cGraw(2ill

E slidelology T24 A'T A6% $#46#4"F #'4AT6G G'4ATP'4$46TAT"6$ ( 6A6#C %A'T4, ":'eilly

1: ITM, PGDM - IB iConnect Syllabus 2013-15


18/69

P&' 2 S*M*S*' 1

Course Code : 113

Course Title : Macro Economics and +egal ,spects o" Business

)o# o" Credits : 3

Contact 'ours : 30

Objectives : To unerstan te process o8 !rot an e%elopment in #conomics.

To unerstan an anal;se te components o8 Business #n%ironment.

A To unerstan polic;:le e%elopment in te Inian #conom; an te process o8

economic re8orms an !loali=ation.

To unerstan le!al en%ironment o8 Business.

Contents

Nature an Scope o8 Macro #conomics.

National Income concepts Measurement an si!ni8icance.

Ke;nes Toor; o8 Income an emplo;ment.

#conomic #n%ironment.

Polic; #n%ironment1 iscal polic;, Enion Bu!et an Monetor; polic;.

#conomic e8orms1 Inustrial polic; re8orms, Banin! an 8inancial Sector re8orms.

Anatom; o8 in8lation.

Importance o8 Mercantile la.

Inian Contract Act, '*21 Introuction, #-planation o8 certain Terms, essentials o8 ali

contract. Capacit; to contract, consieration an 8ree consent, %oi an %oiale

contractsPer8ormance o8 contracts. i!t an @iailities Breac o8 contract, penalties an

ama!esJuasi contracts, contin!ent contracts

Sale o8 ?oos Act, '/)( i88erence eteen ne!otiation, trans8erailit; an

assi!nment Ne!otiale Instruments

Pa;ment in ue course, Doler, Doler in ue course, Protection to Baners S.*5, '24,

'25 an ')'.

Section.')* or Ne!otiale Instrument Act 8or ce9ues returne unpai

1; ITM, PGDM - IB iConnect Syllabus 2013-15


19/69

e.t Boo/

#conomic #n%ironment o8 Business : Macro #conomics Teor; an Polic;. )reition,

Tata Mc?ra Dill, 2((*.

'e"erence Boo/s

'$ Moern #conomic Teor; K.K. >eett, S. Can an Compan; @t., Ne >eli,

2'st#ition, 2((5.

2$ Business #n%ironment rancis Cerunilam, Dimala;a Pulisin! Douse, Mumai,

'4teition, 2((*.

)$ #ssentials o8 Business #n%ironment : K. Asatappa, Dimala;an Pulication,

Mumai, '(t #ition, 2((/.

4$ #conomics @ipse; & Cr;stal, Inian eition "''t$,


20/69

Su7ect 1@e!al Aspects o8 Business

Sr o o" Session o6ics Pea#o#y

' Introuction to te su7ect >eli%erin! @ectures

2 eature o8 te Inian Contract Act ,

'*,Imp >e8initions

>eli%erin! @ectures & >iscussion

) Nature o8 oi A!reements & oi

Contracts

#-plainin! teir Nature

4 Per8ormance HTermination o8 a contract &

its Breac & emeies

#-plainin! te circumstances 8or

terminations

5 Introuction to te sale o8 ?oos Act , '/)( >eli%erin! Tals

6 eatures o8 te sale ocuments consiere

as !oos

>iscussion on te su7ect

Introuction to te companies Act , '/56 Brie8 tal on te istorical ac

!roun o8 te Act

* Comparin! te companies Act it te

partnersip Act

>iscussion on te Topic


21/69

Course Code : 11-

Course Title : .oreign /olic*

Credits : 3

Contact Hours : 30

Objectives:

To analyze leading puzzles on foreign policy.

To learn about the substance of foreign policies of major countries in the

present time period and recent past.

To sharpen analytical skills to use when confronting new foreign policyissues.

Discussing efforts to construct "rules of the game" for the global economy. In

particular we will examine contemporary debates and controversies

surrounding the different policies

Textbook:

Photocopy material of class notes

Reference

1. How the world works/ Understanding Power- N.Chomsky

2. Confessions of an economic hit man Don perkins

3. Zero sum world Gideon Racham

4. The price of civilization Jeffrey Sacchs

5. The man without a face Masha Gessn

Weightage

End Term : 50%

Debates : 10%

Presentations: 10%

Analysis: 15%

Group activity: 15%


22/69

Sessi

on

Topics Reading

1 Introduction to Foreign

Policy- Why, What & How

Notesby Amir Rezwan: An Introduction to

Foreign Policy: Definition, Nature and

Determinants

Group Activity: Choose a country from the

list & study their FP in detail

2 ,

3,4, 5

& 6

US Foreign Policy Common terms & Models used.

Notes: American Foreign policy an

introduction. Pdf

Book Reviews:

How the world works/ Understanding

Power- N.Chomsky

Confessions of an economic hit man Don

perkins

Zero sum world Gideon Racham

Debate:

Does US still follow Isolationism as their

strategy

How does US FP influence the other powersand Global Trade

7 & 8 UK: An ally of US? Historical Legacy

Thatcher Revolution

Iraq war

Book Review: The price of civilization

Jeffrey Sacchs

9, 10

& 11

European Foreign Policy

A look into Germany,

France & Turkey

Institutional mechanism

Common security & Foreign Policy

12 &

13

China: Neutral?? Class Notes

14 &

15

Russian FP: Vanquished

giant or undefeated hero

Post cold war and the changes

Book Review:The man without a face

Masha Gessn16, 17 India: Do we have a foreign Book Review: Economics & Polity


23/69

policy?

18 Other nations Israel, Japan, Middle- east

19 &

20

Debate session

21, 22

& 23

Foreign Policy & Economic

Policy

Class Notes

24 &

25

Movies depicting Foreign

policies

Spy game, Collateral, Enemy of the state

26, 27

& 28

Presentations & VIVA


24/69

Course Code : 11

Course Title : &nternational Trade

)o# o" Credits : 3#

Contact 'ours : 3

Objectives:

I This course will introduce !ey features about international trade and theunderlying trade concepts. The course will be divided into following 8modules, each featuring these !ey elements

I nternational trade @ characteristics, e)ports and imports, theories ofinternational trade, factors affecting flow of international trade,effects ofinternational trade on nationJs economy, and governmentsJ role in

international trade decision(ma!ingI %evelopment $trategy within conte)t of nternational Trade @

e)port,import,concepts of e)port promotion, policies and regulations relatedto import and e)port, role of agencies and organi1ationsto facilitate e)portpromotion and regulate import through substitution and differentiation

I #omponents of business environment @ economic, political, social,legalKprocess of growth and development with special reference to developing andemerging economiesK and economic reforms and policy led developmentwithin the conte)t of globali1ation

Contents:I nternational Trade

I Globali1ation and nternational Trade @ An "verview

I nternational Trade @ 4)ports, mports, #haracteristics, Flow of nternationalTrade, Actors and Agents in nternational Trade

I Theories of nternational Trade

( nternational 'ules Governing Trade and nvestment

( 4ffects of nternational Trade on 6ational and nternational 4conomies

( 'ole of &ulti(national #orporations vis(L(vis Governments within theGlobal Trade Arena

I Global "rgani1ations and #ollaborations facilitating nternational Trade FTAs,Trade ?locs, and 4conomic ?locs

I Trade and Foreign 4)change 'eforms

I ndia:s Planned %evelopment $trategy

I 4)port and mport 'egulation @ within ndia, and its relevance to nternationalTrade

I 4)port @ %ocumentation and registration, shipment procedure, logistics,methods of payment, e)port promotion schemes and councils, 6#" terms,ris! and insurance

I mport &anagement and 'egulation @ customs tariffs, clemence of importgoods


25/69

( #omponents of ?usiness 4nvironment and Growth

I 4conomics of %evelopment and Growth

I 4conomic fluctuations and business environment

I 'ole of Government in ?usiness through Policies @ ndustrial, &onetary,Fiscal, 4)change 'ate and Trade

I 'ole of Government through 'eforms @ fiscal, ta)ation, monetary, ban!ing,trade and foreign e)change

I #ompetitive $trategies for ?usinesses

Text Boos:

+. nternational ?usiness ( 'a!esh &ohan >oshi, ")ford

niversity Press, 355.3. 4)port and mport &anagement ( Aseem Mumar, 4)cel ?oo!s, 355N.

!e"erence Boos:

+. nternational Trade ( 'a!esh &ohan >oshi, ")fordniversity Press, 6ew %elhi, 35+3.

3. &anagerial 4conomics in a Global

4conomy ( %ominic $alvatore, th edition,")ford Publishing, 355.

8. ?usiness 4nvironment ( Francis #herunilam, +Hth edition,2imalaya Publishing 2ouse, &umbai,3557.

H. 4conomic 4nvironment of ?usiness ( $. M &isra *. M. Puri , Nth revisedand enlarged edition, 2imalayaPublication 2ouse, &umbai, 35+3.

-. nternational ?usiness @ A $trategic

&anagement Approach ( Alan 'ugman 'ichard 2odgetts,8rd edition. Financial Times/Prentice2all( Pearson, 3553.

. nternational ?usiness ( #harles 2. 2ill, with Global 'esource#%, Powerweb and


26/69

Course code : 1%%

Course Title : Cost Management ,ccounting

Credits :

Class contact 'ours : 0

Objectives:

To apprise the students with cost and management accounting techni0ues,methods processes. To ac0uaint the students with the fundamental conceptsand notions which have an implicit bearing on managerial decision ma!ing. Toprove how accounting systems and accounting information are structured formanagerial planning, decision(ma!ing and performance evaluation. To

understand importance of and techni0ues of costing

Contents :

I ntroduction to #ost Accounting

I #lassification of #osts and #ost $heet

I &aterial &anagement and Accounting for materials

( &anaging Purchase Functions, #ost of &aterial, $toring of materials

( ssue control

( &aterial control

&aterial lossesI Accounting for Babour

( Types of Babour #osts,

( &ethods of 'emuneration,

( Treatment of overtime, fringe benefits, idle time etc

( Babour Turnover

I Accounting for "verheads

I Activity based #osting

I #ost #ontrol and #ost 'eduction

( ?udgets and ?udgetary #ontrol( $tandard #osting

I %ecision &a!ing

( &arginal #osting and #*P Analysis

( 'elevant #ost Analysis

I 4merging #oncepts in #ost Accounting

Text Boos:

'. #ost accounting( Theory Practice ( ?habatosh ?anerjee, P2

publishers, +3th edition, 3557%#


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!e"erence Boos:

+. &anagement Accounting ( $uhinder ?hat, 4)cel ?oo!s, 355

3. #ost Accounting ( >ain 6arang, Malyani Publishers,355


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Course Code : 1-%

Course Title : Managing /eople Organisation &&

)o# o" Credits : 1

Contact Hours : 10

Objective:

2 To euip (tudents in t'e area o" Emplo*ee Counselling and 4uidance

2 To understand t'e issues and c'allenges o" H! "rom (ervice (ector/erspective#

2 To understand t'e implications o" 4lobal Business practices 5it'special re"erences to H!M perspective on Outsourcing6 7iversit*Management6 4reen H! etc#

Content:

I 4mployee #ounselling( An "verview

I $elf development "f &anagers as #ounsellors, %evelopment of #ounselling$!ill

I #ounselling nteractions in "rgani1ations, Type of #ounselling #ounsellorAttitudes

I &anaging %iverse wor!force with $pecial reference to Gender

I 2' in $ervice $ector( An "verview,ssues and #hallenges, 4mployee

'etention $trategies and 2' in service 0ualityI 2' "utsourcing "verview of 2'" in todayJs climate / lin!s to 2' strategy

and Transformation, 'easons for outsourcing &a!e or ?uyO, $cope ofoutsourcing 2'", $uccess criteria/ *ital Aspects of 2'"utsourcing,"utsourcing for the 2' Professional, #onsulting Approach to the2' Function

I Green 2'& ntroduction to Green 2'&, 4mlployee involvement in thedevelopment of the Green Practice #hanging mindsets and Getting themessage across, 4mployee contribution to green office culture, Appreciationand 'ewarding good environmental practices

Text Boo:

+E 2uman 'esource &anagement ( M. Aswathapa, th 4dition, 35+5, Tata&c Graw2ill.

!e"erence Boos:

+. 2' in $ervice $ector ( G. >egadeesan, #FA niversity Press,ndian Perspectives +st 4dition, 3557.

3. #ases in #all #entre &anagement ( '. Feinberg, Mo %e 'uyter, Great deasat wor! Bynne ?ennington, 3nd 4dition,

355N.8. $ervice &anagement and operations ( 2a!server, 'ender, 'ussel


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urdic!,pearson, 3nd edition, 355-

H. TD& in $ervices ( ' P &ohanty, +st edition, 3557 >aicoPublications 3557

-. &astering of ?usiness A$A 2'& ( 2ugh ?uc!nall 'eiji"hta!e,


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Course Coe 152

Course itle &,ance *C* $ =B&

o o" Creits 1

Contact ours 10

earnin# b+ecti,e

Te course as een esi!ne to enale a participant to sol%e usiness prolems usin!

%arious a%ance tools in Microso8t #-celO.

>escription

In tis orsop te participant ill e-plore te a%ance e-cel 8unctions tat are

8re9uentl; use to aress 8inancial an usiness prolems. A Moule on BA macros

ill e co%ere tat ill e9uip te participant it sills

to uil customise 8unctions to sol%e prolems it minimal pro!rammin! nole!e.

Te course is i%ie into 8our Moules eac. #ac Moule ill 8ocus on anserin! 1oto rater tan Qat to. Te approac ill e case stu; ase interacti%e learnin!.

#-ercises ill e !i%en to participants to carr; out sel8:ase learnin!.

Contents

'. A%ance #-cel 8unctions

2. A%ance #-cel eatures

). Macros, Eser e8ine 8unction an BA Pro!rammin!

4. Inte!rate Case stuies an 8inancial applications o8 te tools an a%ance e-cel

8eatures

e.t Boo/

'$ Do to o e%er;tin! it

Microso8t #-cel 2(( : Dart:>a%isLTata Mc?ra Dill

'e"erence Boo/s

'. Microso8t ata

Anal;sis & Business Moelin! : Ga;ne@ Ginston, Prentice Dall o8 Inia, 2('(

2. Builin! inancial Moels it

Microso8t #-cel : K. Scott Proctor, Gile; Inia, 2n #ition

). Step ; Step Microso8t . r;e, Prentice Dall o8 Inia4. Micros8ot uane Brinaum, PDI, 2((2

6. Microso8t #-cel 2('( Poer

Pro!rammin! it BA : on Galenac, Gile; Inia, 2('(

. Micros8t #-cel 2(( in Simple Steps: ?re! Dolen, 2((/

*. Microso8t ummies : ?re! Dar%e;, on Gile; & Sons, 2((6

/. Masterin! BA 8or Microso8t

e%elopin!>ecision Support S;stem it : Cristian Alri!t, )r #ition, Cen!a!ae


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Microso8t #-cel 2(( @earnin! P%t @t.


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Course Code : 162

Course Title : Decision Science II

No. of Credits : 3

Contact Hours : 30

Objective: The course has been designed to enable the student to study and apply

various techniques of operations research in business world. Emphasis have been given to conceptual understanding of the topic so that the

students can model business situations into mathematical models and reach

to a decision. This course will highlight the benefits of quantitative approach to decision

making or how to reach to an optimal decision in the light of uncertain orrisky environments. Analysis, Interpretation and Conclusion Drawing.

Content: Introduction Role of Quantitative Analysis in Decision Making and

Operations Research Techniques their Nature and Characteristics feature. Theory Of Games Linear Programming Transportation Models Assignment Models

Simulation Decision Theory / Queuing Theory Index numbers / Excel applications using solver

Text Book:Quantitative Techniques inManagement - N D Vohra

Reference Books:1. Operation Research - Hamdy A. Taha, 8th Edition,

2008, Pearson Education.

2. Juantitati%e Anal;sis 8or Mana!ement : Barr; ener, alp M. Stair,r.,Micael #. Danna, T N Bari,

'(t #ition, 2((/, Pearson, #ucation.

). Juantitati%e Metos 8or Business : Anerson, Seene; & Gilliams,

Cen!a!e @earnin!, /t #ition, 2((*.

4. #ssentials o8 ecisions PDI @earnin!s.

7. Operations Research - S D Sharma, 15th Edition, 2007,Kedar Nath Ram Nath, Meerut.


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Course Code : 193

Course Title : Operations Management

)o# o" Credits : 1#

Contact Hours : 1

Objective

To enhance the awareness about the 6ature and scope of "perations&anagement, $upporting Functions of &anufacturing in industry and 'ecentAdvances in "perations &gmt. 'ole of "perations &anagement in over(allperformance of an organisation.

After completing the course, students should be able to

nderstand the importance of basic operations and manufacturing inindustry,

Mnow the approaches for %ecision ma!ing for new plant location, technology

selection,

?e aware of the role of "perations management,

$trategy for using operations as a competitive weapon.

Text Boo

+. ;"perations &anagement=, ( ? &ahadevan , 3nd edition,

Theory and Practice Pearson Publication, 35+5

!e"erences Boos

'. Production "peration&anagement ( 2ei1er , Pearson , 7th4dition , 355N.

2. "perations &anagement ( $tevenson , T&2 , 7th4dition , 355-

). "perations &anagement for#ompetitive Advantage ( >acobs #hase, T&2, +5th4dition ,

355H

4. "perations &anagement ( Gaither, Thomson Bearning,

th

4dition,3553

-. "perations &anagement ( $. Anil Mumar , 6. $uresh , 6ew Agenternational PE Bimited, Publishers .

The student can refer to study material through the lin! as mentioned below.

http//www.eboo!8555.com/Mumar($((Anil(($uresh(6(((("perations(&anagementQ7-+7+.html
http://www.ebook3000.com/Kumar-S--Anil--Suresh-N----Operations-Management_85181.htmlhttp://www.ebook3000.com/Kumar-S--Anil--Suresh-N----Operations-Management_85181.htmlhttp://www.ebook3000.com/Kumar-S--Anil--Suresh-N----Operations-Management_85181.htmlhttp://www.ebook3000.com/Kumar-S--Anil--Suresh-N----Operations-Management_85181.html


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Course Code : 1$3

Course Title : &nsig't (ession &&

)o# o" Credits : 3

Contact Hours : 30

Objectives :

I 2one s!ills in 4nglish communicating effectively in corporate situationsespecial through group discussion.

I 4nhance 4nglish oral and presentation s!ills by personal interview.

I %evelop s!ills and resources that can be utilised in managing their own

careers, in general, and preparing them for the job search process, inparticular.

I 4nhance the over all employability by personal grooming.

Content:

I Tal!ing about people and things

I Tal!ing about what is happening now

I The ?ac!ground action

I Tal!ing about what happens every day, every time

I Telling what happenedI


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I Tal!ing about something that did not happen

I $aying something has happened

I $aying that something is done

I Giving &essages

I Tal!ing about the purpose of an action

I $howing special relationship(time

I $howing special relationship($pace

I #larifying your statement

I sing words with multiple meanings

Text Boo:

(tud* material given b* t'e resource person#

!e"erence Boos:

+E ?asic ?usiness #ommunication ( Besi!ar Flatley Tenth 4ditionE RTata&cGraw(2ill, 6ew %elhiS

3E The essence of effective ( Fon Budlow Fergus Panton RPrenticecommunication( 2all of ndia Private Bimited, 6ew %elhiS

8E Technical #ommunication ( &eena!shi 'aman $angeeta $harma$econd 4ditionE. ")ford niversity Press.

HE #ommunication $!ills. ( $anjay Mumar Pushp Bata. ")fordniversity Press.


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Course Code : 181

Course Title : )4O &nterns'ip

)o# o" Credits : %

Contact Hours : %0

Objective:

This is a novel initiative by T& in which the students have to underta!e a onemonth project with a 6G" or #$' department of an organisation. n addition, thestudents will also be engaged in various TMA'$2 committees nleashing TheMnowledge and 'eaching to $tarry 2eightsE and special addresses given by topclass motivational and spiritual leaders.

To understand the role of 6G" in social welfare and development.

To understand the managerial role in social wor!.

To learn management practices of 6G"s.

To sensiti1e the students towards poor and underprivileged.

( 6o specific contents which which will vary from 6G" to 6G" depending uponthe nature and scope of project

6o specific boo!s. 'eport writing will follow a specific format to be given to

the students at the time of internship.


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/,!T 1 O. (EME(TE! %

Course Code : %11

Course Title : Business /olic* and (trateg*

)o# o" Credits : 3#

Contact Hours : 3

$trategic management is an integrative course that challenges students to studyand e)perience multi functional problems that confront top management. Thecourse will allow students to bring together all of their learned functional s!illsi.e., accounting, finance, mar!eting, etc.E and use them to study organi1ational

problems within the conte)t of real(world business.

Objectives

I nderstand the strategic management model, its components andprocesses.

I nderstand the relationship between strategic management and businessand corporate objectives and strategies.

I Analy1e business cases using the strategic management model to apply thetheoretical concepts to real business situations.

I Bearn how to ma!e business decisions based on strategic managementanalysis.

Content:

I $trategic &anagement ( An ntroduction ( 4volution of business policy as adiscipline ( #oncept of strategic management ( #haracteristics of strategicmanagement ( %efining strategy

I $trategy formulation ( $ta!eholders in business ( *ision, mission and purpose( ?usiness definition, objectives and goals ( 4nvironmental appraisal (Types of strategies ( Guidelines for crafting successful business strategies

I Tailoring strategy to fit specific industryI $trategic analysis and choice ( 4nvironmental Threat and "pportunity Profile

4T"PE ( "rgani1ational #apability Profile ( $trategic Advantage Profile (#orporate Portfolio Analysis ( $


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'$ ?usiness Policy strategy ( Gerry >ohnson, Mevan $choles, 'ichard


39/69

Course Code : %1%

Course Title : Countr* /ro"iling 4lobal Competitiveness)o# o" Credits : 3#

Contact Hours : 3

Objectives:

2 Trace the economic geography of the world and analy1e region specificconditions for international business.

I To understand the fundamentals and principles of world competitiveness.

I To learn and discuss the issues relating to globali1ation.

I To understand the social structure of mar!ets, the comple) and shiftinggovernance structures and the power relations among the organi1ations inthe chain.

I To study the organi1ational dynamics of diverse global industries and focuson the competitive structure of their leading firms.

I To demonstrate how the economic activities that produce competitivesocieties arise from comple) organi1ational conte)ts that vary considerablyacross time, geographical regions and nations.

I $tudy the role of religion, ethnicity and culture in the development of nations

I dentify the various economic/human development indicators to evaluate thehealth of a nation.

I dentify sources of information available for entrepreneurs see!ing to moventernationally

I dentify areas for a new business venture or international e)pansion

I Prepare a country analysis with an understanding of the social political andeconomic aspects of the countries.

Contents :

2 nside Global ?usiness


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9


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-# 4conomic Geography ( Truman A. 2artshorn and >ohn


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Course Code : %%1

Course Title : Corporate &nternational .inance

)o# o" Credits : Contact 'ours : 0

Objectives :

This subject covers finance of day(to(day business operations. The course isdivided into two parts

Part A #orporate Finance ( 3- 2rs

Part ? nternational Finance ( 3- 2rs

The first part discusses what is wor!ing capital re0uirement sources of finance.

t also discusses management of each component of


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valuation

I Foreign 4)change &ar!et( 4)change rate Duotations and Arbitrage,Types oftransaction and settlement date.

I Global Financial &ar!ets nterest rates ( %omestic, offshore mar!ets, 4uromar!ets, nterest rates in the Global money mar!ets.

I PPP 4)change 'ate %etermination Forecasting

I nterest Parity ( Arbitrage with and without transaction cost, F$A, 4'A andFA.

I nternational Project appraisal( ntroduction and AP* approach.

I F4'&, 2edging Techni0ues

Text Boo:+. 4ssentials of Financial &anagement ( .&. Pandey, *i!as Publication 8rd

4dition, 35++

3. nternational Financial &anagement ( PG Apte, Tata &cgraw 2ill, 35++

!e"erence Boos:

+. Financial &anagement ( .&. Pandey, *i!as Publications+5th 4dition, 35+5

3. Financial &anagement ( Mhan >ain, Tata(&cGraw, 6ew

%elhi, th 4dition, 35++8. Financial &anagement (

Theory Practice ( Prasanna #handra, Tata &cGraw(2ill, Nth 4dition

H. Financial &anagement Policy ( *an 2orne, Prentice 2all, +3th4dition, 3558

-. Principles of #orporate Finance ( ?realey &yers, Allen, #. P.&ohanty, Tata(&cGraw, 7th4dition,355N

. Financial &anagement ( Meown, &artin, Petty, $cott, P2, th

4dition, 3553N. nternational Financial &anagement ( >eff &adura, #engage Bearning, 3557

7. &ultinational Finance &anagement ( Alan #. $hapino, 7th, 4dition,


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Course Code : %31

Course Title : 4lobal Mareting

)o# o" Credits : 3#Contact Hours : 3

Objectives:To familiarize the students with the basic concepts and principles of global

marketing. The major aims of this course to:

Understand and practice most of the elements of global strategic marketing

planning.

Acquire a marketing and customer orientation understanding in approaching

and dealing with organizational challenges and opportunities in global

markets.

Prescribed Text book

Global Marketing management Kiefer Lee & Steve Carter

Additional Text Book

Global marketing Keegan

International Marketing Cateorah

International marketing strategy Onkvisit and shaw

Pedagogy

Positioning Al Ries and Jack Trout

Marketing Warfare Al Ries and Jack Trout

From Pepsi to Apple John Scully

22 immutable laws of marketing - Al Ries and Jack Trout

Tipping point Malcolm Gladwell

Goal Eliyahu Goldrattt

Journals (source- ebsco)

Journal of international Marketing

Journal of Brand Management

Journal of Consumer behavior

Magazines

Forbes

Harvard Business Review

Individual Exercises

Attendance / Class Participation : 5 %

Case study / Readings : 15%

Assignments / Presentaions : 20%Surprise tests, quiz, etc : 10%


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End term exams : 50%

Session wise break up:

SESSION TOPIC READING

1 -2 Understanding The difference between

Domestic, International & Global

Marketing

Introduction to Global Marketing

The Global Marketing Environment

Chapter 1

Case Mc Donalds

2 Chapter 2

3-4 Understanding global cultures and

buyer behavior

1. Chapter 4

Understanding

customers means

end chains (Market

driven thinking by

woodside)

Case Coca Cola

5 Understanding global social & ethical

issues

1 Chapter 5

Case Mc Donalds & Pepsi

6-7 Opportunity analysis and selection of

markets

Chapter 6

chapter 5 (Keegan)

Case Research In Motion

(BlackBerry)

8-9 Market entry strategies

Topics for Group presentations to be

given followed by Q&A session

1. Chapter 7 2. chapter 8

(keegan)

Case Nissan Motors (Sunny,

Micra, Evalia)

10-11 Product and brand management Chapter 9

Case Harley Davidson

12 Global services marketing Chapter 10

13 Global communication Chapter 11

Also refer Kotler

Case Coca Cola


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14-15 A look at advertising of Organizations

across global markets followed by

discussion & Quiz

Ads of Global companies in

different markets to be shown &

discussed highlighting how their

communication changes across

markets & issues that have

happened in the past

QUIZ

16-17 1stround of Group Presentations 1stround of Group Presentations

on the topic given at the end of

session 9

Q&A and Feedback

18 Managing supply chain anddistribution

Chapter 12

19 Global Pricing and terms of access Chapter 14

Also refer kotler

20 Sales force management and

negotiation

Chapter 15

Also a understanding of sales

jobs and skills required for them

from a job perspective

21 SPIN/SPANCO SELLING Stimulation Activity

22 Global distribution channels and

partners

Chapters 4, 5 & 6 book

Marketing & strategy by

Nirmalaya kumar

23 Organizing and controlling globalmarketing operations

Chapter 16Case- Mondelez (Cadburys)

24 - 26 Final Group Presentations

Open House (Doubts, Q & A, etc)

Text Boo:

+. Global &ar!eting management @ Miefer Bee $teve #arter


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!e"erence Boo:

+. Global mar!eting @ Meegan

3. nternational &ar!eting @ #ateorah

8. nternational mar!eting strategy @ "n!visit and shaw

Course Code : %91


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Course Title : (uppl* C'ain Management

)o# o" Credits : 3#

Contact Hours : 3

Objectives:

I To understand the $upply #hain and Bogistics &anagement concept.

I To learn the dynamics of $#& Bogistics &anagement and various ancillarytopics such as ethics in $#& and Green $#&

I To develop an insight into information and communication technology in $#&

I To determine Transportation and Freight &anagement issues in $#&. Bevel

TypeI &oderate @ Advanced This is not a course for beginners, students would do

well to refer to more than the principal te)t, nternet based research isencouraged ?asic Bevel understanding of $#& concepts and conceptualclarity is assumedE.

Contents:

I 6T'"%#T"6 T" $PPBC #2A6 &A6AG4&46T

Bearning "bjectives, $upply #hain #oncept, $upply, $upply #hain $upply#hain &anagement, $upply chain elements and e)tended supply chain,

$upply chain lin!ages integration, $upply #hain decisions, $upply #hain#hallenges

I %C6A$ "F $PPBC #2A6 &A6AG4&46T

%ynamics of $#&, $# Process #ycles, "rder &anagementProcess, $upply #hain integration @ push pull mechanism, nformationdistortion @ ?ullwhip effect, #auses of ?ullwhip effect, nitiatives to control?ullwhip effect, Framewor! of Global 4#' scorecard, $#& and efficientconsumer response in ndia, $tructure of networ! flows in an 4#'system, 'ole of Bogistics in $#&,


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features, Features of my $AP 4'P software pac!age, 4)tension/4)plosionof 4'P, 4(Procurement process, advantages, challenges, Types of 4(procurement models, 'everse auction, "pen trading.

I P'"#'4&46T "T$"'#6G 6 $#

Procurement "utsourcing $trategies, 6ew paradigms in purchasemanagement, 4"D nventory model, >ust in time practice, vendor managedinventory, "nline procurement.

I $#& #'&

$#& #ustomer 'elationship management, awarharlal 6ehru 6ational rban 'enewal &ission,&etro $ystem, ?us 'apid Transit $ystem, ?uses for #ity Transport,

#ontainer $hipping, Players in the container supply chain, %rivers ofcontainer traffic, 4)ploring 2ub feeder model in ndia.

I #"B% #2A6 B"G$T#$

#old #hain @


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warehouse areas, Global monitoring applications,&onitoring / %ataBogging, Analysis of %rug Transportation Processes, %rug Transportation,%rug Product Transportation, %rug product during transportation, %rug

Product Transportation AirE, %rug Products through transportation effective pac!aging, Follow up, 'ecommendations #onclusion.

I $#& '$M &A6AG4&46T '4$B46#4

$upply #hain 'is! &anagement 'esilience , 'is!s in the $upply#hain, $ome development trends in $upply #hain &anagement, Trendsthat lead to increased ris! in the $#, %e constructing the four supply chainconstructs, concepts of supply chain ris!, analy1ing supply chain ris!, ris!perception, ris! sources, supply chain disruptions, the concept of icebergdisruptions, &ost fre0uently occurring disruptions, origin of disruptions,

%isruption profiling, #onse0uences of a disruption, $upply #hain*ulnerability , %rivers of $# vulnerability, ?arriers to implementation of$#'&, 'is! identification assessment, F&4A Analysis, #ost benefitanalysis of ris! management, reconciling supply chain ris! with supplychain management, supply chainJs today, ris!ier supply chains, ris!e)posure @ sc networ! design, research on $# ris!, what disruptions in thesupply chain would mean, ris! mitigation, supply chain ris!s @ realities,supply chain Uideal world, industry challenges, ris!s impact @strategy/initiatives, ris!s managing sta!eholders, ris!s managingrealities, e)posure ( internal e)ternal drivers, ris!s @ e)ternal factors,ris!s internal factors, ris! response @ contingency, ris! e)posure in

managing , ris!s managing shareholder value, ris!s managing competitivepressures, ris!s managing end to end networ!s, ris!s managing $#&performance, 'is!s managing product/information flow, ris!s managing $#change initiatives, ris!s managing inventory, 'is! e)posure @ managingsuppliers, supplier ris! sources, root cause analysis, ris! planning @integration people, process, systemsE, ris! planning @ competency performance, 'is! framewor! @ strategic approach @ resilient sc, ris!strategy, ris! tactical , ris! e)ecution, !nowledge iteration andimprovement, sta!eholder change ( management, ris! @ tools,techni0ues chec!lists, cause effect analysis, ris! control matri)U.

Text Boos:

$upply #hain &anagement @ #oncepts,

Practices mplementation ( $unil $harma, Faculty of &anagement$tudies F&$E niversity of %elhi,Publishers ")ford niversity Press,35+5, Printers Tara Art Publishers

3. $upply #hain &anagement@ Te)t #ases ( %r ProfE *inod $ople, %irector T&

?usiness $chool, %ombivli campus

Publishers Pearson, #opyright %orlingMindersley ndiaE Pvt. Btd, 35+3


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Printers ndia ?inding 2ouse

!e"erence Boos:

+. $upply #hain &anagement

#oncepts #ases ( 'ahul *. Alte!ar, $enior FunctionalArchitect $#& $olutionsE &anugisticsndiaE Btd. , Publishers P2 Bearningndia Pvt Btd, 35+5. Printers &udra!Printers

3. $upply #hain Bogistics &anagement

nternational 4dition 3558, ( %onald ?owerso), %avid >. #loss, &.?i)by #ooper, &ichigan $tate niversity.Publishers &cGraw(2ill Publishing,Printed n $ingapore


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Course title : !esearc' ,pplication in 4lobal Maret

Credits :

Contact Hours : 0

Objectives:

An introduction to 0uantitative and 0ualitative designs in management researchas well as to fre0uently used applied statistics. $pecial attention to ethicalconcerns in research, measurement issues such as reliability and validity, and thecritical assessment of research tools such as 0uestionnaires. The intent of thecourse is to provide an introduction to, and a basic grounding in, fundamentalresearch methods as they relate to the modern practice of management and toacademic research. The topics that will be covered, as well as the practices and

tools that you will ac0uire, will assist you in being more effective designers andconsumers of applied research related to all of the domains of managementpractice a cross disciplines.

Contents:

2 The 'ole of ?usiness 'esearch

I nformation $ystems and Mnowledge &anagement

I Theory ?uilding

I The ?usiness 'esearch Process An "verview

I The 2uman $ide of ?usiness 'esearch "rgani1ational and 4thical ssuesI Problem %efinition The Foundation of ?usiness 'esearch

I Dualitative 'esearch Tools / $econdary %ata 'esearch in a %igital Age

I $urvey 'esearch An "verview

I $urvey 'esearch #ommunicating with the 'espondents

I "bservation &ethods / 4)perimental 'esearch

I &easurement and $caling #oncepts

I Attitude &easurement / Duestionnaire %esign

I $ampling %esign and Procedures

I %etermination of $ample $i1e A 'eview of $tatistical Theory / Fieldwor!I 4diting and #oding Transforming 'aw %ata into nformation

I ?asic %ata Analysis %escriptive $tatistics

I nivariate $tatistical Analysis

I ?ivariate $tatistical Analysis %ifferences ?etween Two *ariables

I ?ivariate $tatistical Analysis &easures of Association

I &ultivariate $tatistical Analysis

I #ommunicating the 'esearch 'esults 'eport Generation, "ral Presentation,and Follow(p

Text Boo:


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+. ?usiness 'esearch &ethods @


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Course Coe 2;1

Course itle Inustry Interns!i6 Pro+ect

o o" Creits . %u?rin 3557E. Published by

?i1tantra, +(A, Ansari 'oad, %aryaganj,

6ew %elhi(++5553.8. Beadership in organi1ations ( Gary Cu!i 355NE Published by %orling

Mindersley ndiaE Pvt Btd, licensees ofPearson 4ducation in $outh Asia

H. &anaging #ultural %ifferences ( Philip '. 2arris 'obert T. &oran+NE.Published by Gulf Publishing #ompany,2ouston , Te)as.

-. Beadership( Theory and practice ( Peter G. 6orthouse355NE. Published by*ive! &ehra for sage publications ndiaPvt Btd and printed at #haman

4nterprises, 6ew %elhi.. Beadership #hallenge ( Mou1es Posner 355E Published by

ohn Adair 3557E Published by *inod*asishtha for *iva ?oo!s Private Bimited,

HN8N/38, Ansari 'oad, %aryaganj, 6ew%elhi( ++5 553.

. Beadership( &agic, myth or method (>.


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Course Code : 3%1

Course Title : Baning and &nsurance

)o# o" Credits : %Contact Hours : %0

Objectives:

Meeping in view the latest developments in the ?an!ing $ector this module isdesigned to understand the total learning of ?an!ing world particularly in conte)tto ndian $cenario, the functions, the classifications, the objectives, their role , theprimary and secondary responsibilities, their services , the conceptual andregulatory framewor!, the legal , periodical , operational compliance areas andalso covers the latest trends in the ?an!ing ndustry.

There are many ris! in the business some are insurable and some are non(insurable the insurance is based on principle of sharing the ris!. nsurancecompanies are the financial intermediaries which speciali1es in this business.

Contents:

2 "verview of ?an!ing system and its classification.

I The structure of #ommercial ?an!s.

I Primary ?an!ing $ervices .

I $econdary ?an!ing $ervicesI #ollection services

I Boans and Advances.

I $ecurities for ?an! advances.

I 'evenue generating products .

I Teller services.

I Treasury "perations in %omestic mar!ets, Fore) mar!et.

I Analysis of ?alance $heet

I 'egulatory 4nvironment

I &onetory policy

I Trends and #hallenges in ?an!s .

I ntroduction to 'is! &anagement

I 'is! and nsurance

I 'is! &anagement Process

I The Principles of nsurance

I The nsurance #ontract

I Begal Biability

I dentification of 'is! 4)posures

I Personal Property and Biability nsurance Products in General nsurance


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I 4stimating Bife nsurance 6eeds

I Bife nsurance Policy Analysis

I Bife nsurance Policy $election

I Annuities

I 2ealth nsurance and Products

I nsurance of ?usiness 'is! and Available Products in ndia

I mplementing and 'eviewing #lient:s nsurance

I Government 'egulations of nsurance

I Pricing of nsurance

I nsurance #ompanies

Text Boos:

+. ?an!ing Principles "perations @ &.6.Gopinath ($now


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Course Code : 331

Course Title : (ales Management

)o o" Credits : 3#Contact Hours : 3

Objectives:

I "utline the functions under the sales management such as sales forceadministration control, territory design, sales target fi)ing, sales forcemotivation

I Provide an opportunity to begin developing the analytical and implementations!ills needed for effective decision ma!ing in sales

Contents:

I "verview of the $ales &anagement Process

I The Process of ?uying and $elling

I %emand 4stimation and $ales Duotas

I $ales Territories

I $election and 'ecruitment of sales personnel

I Training and %evelopment of sales personnel

I $ales Performance &otivating the $ales Force

I $upervision of sales personnelI &anagement of sales personnel

I #ompensation and ncentive schemes

I "rgani1ation of sales staff

I #hannel policy management

I #hannel structure, motivation conflicts

Text Boo:

+. $ales &anagement ( $tanton, $piro and 'ich, Tata &cGraw(2ill, 6ew %elhi.

3. $ales %istribution ( Tapan Panda $unil $ahdev ")ford,355

!e"erence Boos:

+. &anagement of a $ales Force ( $tantion, $piro and 'ich, T&2

3. $ales %istribution &anagement( Panda, ")ford, 355

8. $ales &anagement ( #harles & Futrell V# ThompsonPublication, 355+.

H. $ales &anagement ( 'obert >. #alvin V# Tata &c.Graw 2ill,3553.


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-. $ales %istribution &anagement( Tapan M. Panda $unil $ahadev V#")ford niversity Press, 355

. $ales $ales &anagement ( 'alph ac!son 'obert %. 2isrichPrentice(2all, +.

N. $ales &anagement ( %ouglas >. %alrymple,


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Course Code : 391

Course Title : 4lobal (ourcing and Operations


Objectives:

I To understand the strategic view of the operations and $ourcing in a globalmar!et place.

I ntroduce the general framewor! for understanding issues related to globaloperations

I nderstand competitive priorities and implications of their lin!age with thecurrent mar!et.

I Analy1e issues of capacity e)pansion new product development in globaloperation.

I After completion of the course $tudents will get an overview of operations asa competitive process for global trade and commerce. The course will alsoprovide insights into various operational issues such as strategic sourcing,capacity planning, competing factors for plant location and layout

Text Boos:

+. Global "perations and Bogistics ( Philippe( Pierre %ornier, 'icardo 4rnst,&ichel Fender, Panos Mouvelis .

!e"erence Boos:

+. "perations &anagement (Theory and Practices ( ? &ahadevan.

3. The


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Course Code : 39%

Course Title : Operations !esearc'


Objectives :

The course has been designed to enable the student to study and applyvarious techniques of operations research in business world.

Emphasis have been given to conceptual understanding of the topic so thatthe students can model business situations into mathematical modelsand reach to a decision.

This course will highlight the benefits of quantitative approach to decisionmaking or how to reach to an optimal decision in the light of uncertainor risky environments.

COURSE CONTENTS

Introduction Role of Quantitative Analysis in Decision Making and

Operations Research Techniques their Nature and Characteristics feature.

Different types of OR problems.

Determinants & matrices.

2. Theory Of Games Game Models, Two-person Zero Sum Game, Solutionof 2 x n and n x 2. games, Games of Pure and Mixed Strategy, Principle of

Dominance.

3. Linear Programming Formulation of LPP, Graphical Solutions,Simples Methods, Post Optimality Analysis, Duality

4. Transportation Models Methods of Feasible Solution : NW Corner

Method, LCM, VAM, Row / Column Minima Methods, Optimal Solutions,Balanced and Unbalanced Types, Maximization and Minimization Types.

5. Assignment Models Maximization and Minimization Types, HAM,Traveling Salesman Problems

6. Queuing Theory General Structure of Queuing Models, Operations

Characteristics of Queuing Models. Examples and their solutions.


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6) Reference Books:

Quantitative Techniques in Management N D Vohra.

2. Quantitative Analysis for management-----, Ralph M. Stair, Jr., Michael E.

Hanna, T N Badri, 10thEdition, 2009, Pearson, Education.

) Quantitative Methods for Business - Anderson, Sweeney & Williams,Cengage Learning, 9thEdition, 2008.4) Essentials of Operations Research & Quantitative Techniques K Shridhara

Bhat, 1stEdition, 2007, Himalaya Publishing House.

5) Operations Research- Algorithms and Applications Rathindra P Sen, 1st

Edition, 2010, PHI Learnings.

6) Quantitative Techniques for Managerial Decisions R B Khanna, 1 stEdition,2007, PHI Learnings.

7) Operations Research - S D Sharma, 15thEdition, 2007, Kedar Nath Ram Nath,

Meerut.


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Course Code : 3$1

Course Title : Career Management Training

)o o" Credits : 9Contact Hours : 90

Objectives:

I Ta!e control of one:s personal development @ as employers ta!e lessresponsibility, employees need to ta!e control of their own development inorder to maintain and enhance their employability which to be built during

the student career.I &a!ing career choices and decisions @ the traditional focus of careers

interventions. The changed nature of wor! means that individuals may nowhave to revisit this process more fre0uently now and in the future, more thanin the past.

I &anaging the organi1ational career @ concerns the career management tas!sof individuals within the organisation such as decision(ma!ing, life(stagetransitions, dealing with stress.

I &anaging :boundary(less: careers @ refers to s!ills needed by employeeswhose employment is beyond the boundaries of a single organisation, a

wor!(style that is common.I 'aise the students awareness about the dynamics of 4nglish communication

in a business environment

I %evelop team wor! s!ills in conceptuali1ing, implementing, and completing aproject.

I Gain awareness and insights about strengths and growth areas and developpractical strategies how this information can be applied in managing their owncareer development by developing resume which is more professional.

I %etermine a career path that best suits your values, interests, personality,and s!ills.

I %evelop the over all employability by personal grooming.

Contents:

I Group %iscussion

( Pre Assessment Group %iscussion @ &oc! Group %iscussion

( #ontent, Flow $tructure, nitiative,

( nnovative Thin!ing, Problem $olving, Team wor!

( %e ?riefing and improvement Plan of Action

( mplementing the feedbac!

( #onfidence building( #larity of Thought in e)pression


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I &oc! Personal nterviews

( Personal nterview theory with e)ample

I Post Assessment %iscussion

I Growing and 4ti0uette

( 4ye contract, Growing, &anaging confidence

( ?ody language

( Post Assessment

( 'esume writing

Text Boo:1# A to of nterview @ Prof %r. M.#.Padhy and

&adhuchhandaE +st

edition, 3557

!e"erence Boos:

+E Personal %evelopment for Bife @ &asters . 3557. FreePsychology of Time That


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(EME(TE! -

Course Code : -81

Course Title : C,/(TO)E /!O;ECT

)o# o" Credits : 9

Contact Hours : 90

Objective :

To providing opportunity to the students to identify their research ideas and

pursue the same through the capstone project .

To apply the basic concepts, tools, techni0ues learnt in the first year with the

specialised domain !nowledge to have a holistic view of the researchproblem.

Content

?uying behavior of on(line customers(A study ofdetreminants inuencing the purchase decisionsamong the youth

4fficacy of private label brands in a departmental store

"n(line #ustomer $atisfaction 4)perience

Third Party stoc!s 'econciliation of The $ub(ContractedParts

#onsumer #o(cration @ Assessing the possibilities of acustomer led loyalty program for a CDIT format

#ustomer Boyalty @ %eciding attributes for departmentstore format

Future of on(line 'etail

$ales %istribution channel management and eect ofSegmentation and their implentation

Private labeling in a convenient store

"n(line #ustomer $atisfaction 4)perience

ib syllabus 2013-15 final modified on 5-7-13

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