iab internet of things presentation: marketers’ utopia – embracing a connected world
DESCRIPTION
As the internet of things increasingly becomes a reality, conventional digital marketing channels will start to link in-home services and object connectivity to in-car connectivity, out-of-home media, retail and leisure personalization. For marketers, the opportunities in this ultra-connected world will be endless. This presentation will put forward a picture of the consumer experience and how programmatic marketing technology would work in each context and join the dots between them. It will address issues such as cross-platform targeting, universal individual data profile, tone of voice and brand management. Martyn Bentley, Regional Vice President, UK ChangoTRANSCRIPT
- 1. Chango Internet of Things July 2014
2. Martyn Bentley Regional Vice President @martynbentley 3. Chango is a programmatic advertising platform that connects marketers with their customers in real time across Display, Social, Mobile & Video. CHANGO IN A NUTSHELL 4. Programmatic Everywhere RTB DISPLAY RTB MOBILE RTB SOCIAL (FBX) RTB VIDEO NATIVE SMART TV RTB Premium Display SOCIAL (TWITTER) OOH RADIO GLASSES $ 2008 2013 It started with RTB for display, it will end with everything you now have to be set up for masses of live data 5. IOT - definition 30B connected devices by 2020 Nest Google glass 1k 6. The Connected Life and Home 7. Deployment in Sports/ Healthcare 8. With Great Connectivity comes Great Responsibility 9. IOT the flip side 10. 20,000 GB Data Collected Every Day 11. CONFIDENTIAL // 2014 // For Marketers, LIVE, consolidate-able DATA and the ability to decode and organise it are crucial. Its silos at the moment. No standards. 12. IOT Weve have had it for a while 13. From unearthed death-traps to internet connected amps 14. So, what does the data say to marketers? 15. I am also a 16. Live Profile 17. Programmatic + Live Data In Action Tomorrow An Omni-Channel customer experience in the near future 18. CONFIDENTIAL // 2014 // She notices her performance is more sluggish than usual .so does the app 19. CONFIDENTIAL // 2014 // On her way to work 20. On the way to work, the search begins 21. CONFIDENTIAL // 2014 // The taxi ad seems to speak to her 22. CONFIDENTIAL // 2014 // Even the billboards seem to know something 23. CONFIDENTIAL // 2014 // Arriving at work 24. CONFIDENTIAL // 2014 // A promoted tweet from New Balance pops up and prompts a conversation 25. CONFIDENTIAL // 2014 // That Twitter conversation leads to an order 26. CONFIDENTIAL // 2014 // The app then becomes a health monitor that could potentially be open to health providers and insurers 27. CONFIDENTIAL // 2014 // The shoes are 3D printed and delivered by an Amazon Prime drone 28. CONFIDENTIAL // 2014 // Stalking is when 2 people go for a long, romantic walk together but only one of them knows about it! 29. THE NEARER, LESS CREEPY FUTUREWhere is mobile targeting in terms of maturity? Standard Practice Will soon be standard practice In the experimental stage I dont know Survey of 449 brand marketers and agencies, May 2014 30. Is social the key to mobile retargeting? Yes No Survey of 449 brand marketers and agencies, May 2014 31. Thank You For more information visit chango.com