ia.pointloma.eduia.pointloma.edu/.../2020/01/...undergrad-apc-2.-proposal-appendix-… · fermanian...

Fermanian School of Business

APC Proposal Fall 2012

Approved by FSB Faculty on October 17, 2012

Contents Page

Introduction 5

Proposals 5

Overview 5

Proposal I: Common Core 6

Proposal II: BA in Business Administration 7

Proposal III: BS in Business Administration, Major in Management 7

Proposal IV: BS in Business Administration, Major in Marketing 8

Proposal V: BS in Business Administration, Major in Finance 9

Proposal VI: BS in Business Administration, Major in Accounting 10

Proposal VII: BS in Business Administration, Major in Economics 11

Proposal VIII: BS in Business Administration, Major in International Development 12

Proposal IX: BA in Industrial-Organizational Psychology Dropped 13

Proposal X: GE in Social World 13

Proposal XI: Courses Dropped 13

Proposal XII: Business Administration Minor 13

Proposal XIII: Accounting Minor 14

Proposal XIV: International Development Minor 14

Proposal XV: Nonprofit Organization Management Minor 15

Proposal XVI: Public Relations (Business) Minor 16

Proposal XVII: Sustainability Studies Minor 17

Proposal XVIII: Finance Minor 18

Rationale 19

Overview 19

University Mission 21

University Strategic Plan 22

Proposal I: Common Core 22

Proposals II-IX: Major Programs 23

Size of Majors 23

Learning Outcomes 24

Proposal GE Social World 25

Staffing Impact 27

Proposals XII-XVIII: Minor Programs 27

FSB Curriculum Proposal | 2

Major Program Requirements: Comparison Charts, old and new requirements 29

BA in Business Administration 29

BS in Business Administration, Major in Accounting 30

BS in Business Administration, Major in Economics 31

BS in Business Administration, Major in Finance 31

BS in Business Administration, Major in International Development 32

BS in Business Administration, Major in Management 33

BS in Business Administration, Major in Marketing 34

Minor Program Requirements: Comparison Charts, old and new requirements 35

Accounting Minor 35

Business Administration Minor 36

International Development Minor 37

Nonprofit Organization Management Minor 38

Public Relations (Business) Minor 39

Sustainability Studies Minor 40

Finance Minor (new) 41

Summary Charts of Course Changes: new, revised, and dropped 42

Accounting Courses (ACC) 42

Business Courses (BUS/FIN/MGT/MKT) 43

Economics Courses (ECO) 45

Catalog Copy: Old and New Course Descriptions 46


Business Courses (BUS/FIN/MGT/MKT) 50


New Catalog Copy 66

Business Administration, B.A. 66

Business Administration, B.S. 67

Major in Accounting 67

Major in Economics 68

Major in Finance 69

Major in International Development 71

Major in Management 72

Major in Marketing 74

Minor Programs 75

Accounting Minor 75

Business Administration Minor 75

International Development Minor 76

Nonprofit Organization Management Minor 77

Public Relations (Business) Minor 77

Sustainability Studies Minor 78

Finance Minor (new) 79


New Catalog Copy (continued)

Course Descriptions 79


Business Courses (BUS) 81


Finance Courses (FIN) 85

Management Courses (MGT) 87

Marketing Courses (MKT) 88

Impact on Other Departments 90

Transitions and Student Advising 91

Conclusions 92

Final Check-off List 93

Final Summary 94

Appendices 95

Appendix A: Assessment Data 95

Appendix B: Comparator Data 98

Appendix C: ACBSP Criterion 6.1.3 Common Professional Component (CPC) 102

Appendix D: California Board of Accountancy (CBA) Educational Requirements 103

Appendix E: New Program Learning Outcomes 105

Appendix F: Student Learning Outcomes for New Courses 109

Appendix G: GE Proposal for ECO 100, Survey of Economics 116

Appendix H: Overview of Program Changes 121

Appendix I: Overview of Course Changes 122

Appendix J: Staffing Analysis 123

Appendix K: Faculty Loads 124

Appendix L: Student Advising Guide, Old Catalog (2012-2013) 127

Appendix M: Student Advising Guides, New Catalog (2013-2014) 128


Introduction The Fermanian School of Business (FSB) submitted to a reaffirmation review by the

Accreditation Council of Business Schools and Programs (ACBSP), specialized accreditation in

business, during the academic year 2010-2011. The FSB received notice of reaffirmation in 2011

(initial accreditation was awarded in 2000). What followed from the ACBSP reaffirmation

review process is outlined in the following timeline.

2011-2012 Finished internal university program review process

Submitted minor curricular adjustments to APC

Responded to feedback (conditions/notes) by ACBSP

Initiated a strategic planning process

Developed a human resources plan

Improved our internal assessment process

Initiated a thorough review of the FSB curriculum

2012-2013 Implement changes from the ACBSP re-affirmation process

Submitted ACBSP Quality Assurance Report

Complete and submit significant curricular changes to APC

The proposal submitted to APC this year contains significant curricular changes that respond to

conditions in the ACBSP reaffirmation process, including a thorough review of comparator

schools of business, FSB assessment data, feedback from business employers and constituents,

and trends in business education. The changes represent a significant improvement in the way

the FSB will provide business education in keeping with its mission, which is “to provide the

world, business leaders who demonstrate Christ-like character.” In turn, the FSB faculty believes

that these changes will make a significant difference in better preparing students to be sent

academically, professionally, and as faithful Christians.

Curriculum Proposals

Overview:

1. Revise all programs in the FSB to include a common core (block of

courses).

2. Revise the BA in Business Administration program to include the common

core plus two additional courses.

3. Revise the BA in Business Administration with optional (shallow)

concentrations, to BS (in-depth) programs (majors) in Business

Administration with majors in Management, Marketing, and Finance.

4. Add a BS in Business Administration with a major in Economics.

5. Revise the BA programs in Accounting and International Development

Studies to BS programs in Business Administration with majors in

Accounting and International Development, requiring the common core.

6. Drop the BA in Industrial-Organizational Psychology.

7. In order to make the new major programs feasible, change the way FSB

courses are offered, from primarily 4-units (and a few 2-units) to 3-units.

This will allow the addition of new courses to provide depth in the new

majors.


8. Create three new prefixes in the FSB: MGT (Management), MKT

(Marketing), and FIN (Finance).

9. Add a general education option for the social world for non-majors, ECO

100, Survey of Economics.

10. Revise and add minors to reflect the major changes.

Proposal I: Create a common core, a block of courses required by all majors in the

Fermanian School of Business.

Common Core: 43 units beyond GE (changes noted in parentheses)*

BUS 100 (3), Introduction to Business (new)

ECO 101 (3), Principles of Macroeconomics (existing, new title, GE social

world option)

ECO 102 (3), Principles of Microeconomics (existing, new title, GE social

world option)

MTH 123 (3), Pre-Calculus Mathematics (existing, new title)

OR

MTH 133 (3), Pre-Calculus for the Sciences (existing, new title)

ACC 201 (4), Principles of Financial Accounting (existing, revise description)

ACC 202 (3), Principles of Managerial Accounting (revised: 4 to 3 units)

MTH 203 (3), Introduction to Statistics (existing)

BUS 201 (3), Legal Environments of Business (revised: 4 to 3 units)

MGT 212 (3), Principles of Management (revised: 4 to 3 units, BUS to MGT)

BUS 313 (3), Administrative Communication (revised: 4 to 3)

MKT 332 (3), Principles of Marketing (revised: 4 to 3 units, BUS to MKT)

BUS 480 (3), International Business (revised: 4 to 3 units)

FIN 335 (3), Business Finance (revised: 4 to 3 units, BUS 390 to FIN 335)

MGT 488 (3), Strategic Management (revised: 4 to 3 units, BUS to MGT)

3 units of: BUS 489 (1-3), Internship in Business (revised: 1-4 to 1-3 units)

*Note: Accounting majors may substitute 3 units of ACC 489 – Internship in

Accounting, for BUS 489 – Internship in Business, in the core.

Proposal Ia: Add the following courses for the common core:

BUS 100 (3), Introduction to Business (new)

Proposal Ib: Revise the following courses for the common core:

ACC 201 (4), Principles of Financial Accounting (existing, revise description)


BUS 201 (3), Legal Environments of Business (revised: 4 to 3 units)


BUS 313 (3), Administrative Communication (revised: 4 to 3)


BUS 480 (3), International Business (revised: 4 to 3 units)

FIN 335 (3), Business Finance (revised: 4 to 3 units, BUS 390 to FIN 335)

MGT 488 (3), Strategic Management (revised: 4 to 3 units, BUS to MGT)


BUS 489 (1-3), Internship in Business (revised: 1-4 to 1-3 units)

ACC 489 (1-3), Internship in Accounting (revised: 1-2 to 1-3 units)

BUS 490 (3), Special Topics in Business Administration (revised: 2 to 3 units)

BUS 491 (1-3), Independent Studies in Business Administration (revised: 1-2

to 1-3 units)

Proposal II: Revise the BA in Business Administration to require the common core plus two

additional courses.

BA in Business Administration: 49 units beyond GE

Common Core: 43 units beyond GE

Plus:

3 units: Upper division economics elective (ECO 300-499) (revised: 4 to 3

units)

3 units: Upper division elective in Business, Management, Marketing or

Finance (BUS/FIN/MGT/MKT 300-499) (revised: 4 to 3 units)

Recommend: cross-cultural experience (new)

Proposal III: Revise the current BA in Business Administration with an optional

concentration in Management, or with an optional concentration in

International Business, to require the common core plus 18 additional units,

and become a BS in Business Administration with a Major in Management,

with three concentrations in Global Business, Entrepreneurship, and Non-profit

Management, one of which is required.

BS in Business Administration, Major in Management: 61 units beyond GE


Plus:

MGT 320 (3), Organizational Behavior (new)

MGT 374 (3), Human Resource Management (revised: 4 to 3, BUS to MGT)

One course from:

MGT 412 (3), Leadership (revised: 4 to 3 units, BUS to MGT)

MGT 484 (3), Operations Management (revised: 4 to 3 units, BUS to MGT)

Plus one concentration: 9 units

Concentration in Global Business

ECO 410 (3), International Economics (revised: 4 to 3 units)

FIN 435 (3), International Finance (new)

MKT 340 (3), International Marketing (new)

Required: approved semester study abroad (existing)

Concentration in Entrepreneurship

MGT 382 (3), Entrepreneurship (revised 2 to 3 units, BUS to MGT)

FIN 415 (3), Investments (revised: 4 to 3 units, BUS 411 to FIN 415)

Plus one course from:

BUS 340 (3), Real Estate Principles and Practices (revised: 4 to 3 units)


BUS 475 (3), Sustainability in Action (revised: 4 to 3 units)

FIN 385 (3), Intermediate Finance (new)

MKT 336 (3), Integrated Marketing Communications (revised: 4 to 3 units,

BUS to MKT)

MKT 338 (3), Professional Selling and Sales Management (revised: 4 to 3

units, BUS 334 to MKT 338)

MGT 490 (3), Special Topics in Management (new)


Concentration in Non-profit Management

MGT 470 (3), Nonprofit Organization Management (revised: 4 to 3 units, BUS

to MGT)




Proposal IIIa: Add the following courses for the BS in Business Administration, Major in

Management:






MGT 491 (1-3), Independent Studies in Management (new)

Proposal IIIb: Revise the following courses for the BS in Business Administration, Major in

Management:

MGT 374 (3), Human Resource Management (revised: 4 to 3, BUS to MGT)






MKT 338 (3), Professional Selling and Sales Management (revised: 4 to 3

units, BUS 334 to MKT 338)


MKT 336 (3), Integrated Marketing Communications (revised: 4 to 3 units,

BUS to MKT)


BUS 491 (1-3), Independent Studies in Business Administration (revised: 1-2

to 1-3 units)

Proposal IV: Revise the current BA in Business Administration with an optional

concentration in Marketing, to require the common core plus 18 additional

units, and become a BS in Business Administration with a Major in Marketing.


BS in Business Administration, Major in Marketing: 61 units beyond GE


Plus:

MKT 333 (3), Consumer and Organizational Buying Behavior (new)

MKT 334 (3), Professional Selling and Sales Management (revised: 4 to 3,

BUS to MKT)

MKT 336 (3), Integrated Marketing Communications (revised, new title: 4 to 3

units, BUS to MKT)


MKT 432 (3), Marketing Research (revised, new title: 4 to 3 units, BUS to

MKT)

MKT 460 (3), Marketing Strategy (new)


Proposal IVa: Add the following courses for the BS in Business Administration, Major in

Marketing:

MKT 333 (3), Consumer and Organizational Buying Behavior (new)


MKT 460 (3), Marketing Strategy (new)

MKT 490 (3), Special Topics in Marketing (new)

MKT 491 (1-3), Independent Studies in Marketing (new)

Proposal IVb: Revise the following courses for the BS in Business Administration, Major in

Marketing:

MKT 334 (3), Professional Selling and Sales Management (revised: 4 to 3,

BUS to MKT)

MKT 336 (3), Integrated Marketing Communications (revised, new title: 4 to 3

units, BUS to MKT)

MKT 432 (3), Marketing Research (revised, new title: 4 to 3 units, BUS to

MKT)

Proposal V: Revise the current BA in Business Administration with an optional

concentration in Entrepreneurial/Finance, to require the common core plus 18

additional units, and become a BS in Business Administration with a Major in

Finance.

BS in Business Administration, Major in Finance: 61 units beyond GE


Plus:



FIN 425 (3), Financial Analysis (new, cross-listed as ACC 425)



Plus one elective from the following upper division business/economics


courses:

ECO 310 (3), Intermediate Microeconomics (new)

ECO 380 (3), Money and Banking (revised: 4 to 3 units)


Plus one elective from the following upper division accounting courses:

ACC 370 (3), Intermediate Accounting I (revised: 4 to 3 units)

ACC 375 (3), Managerial Cost Accounting (revised: 2 to 3 units)

ACC 410 (3), Federal Tax I (revised: 4 to 3 units)

Proposal Va: Add the following courses for the BS in Business Administration, Major in

Finance:


FIN 425 (3), Financial Analysis (new, cross-listed as ACC 425)



FIN 490 (3), Special Topics in Finance (new)

FIN 491 (1-3), Independent Studies in Finance (new)

Proposal Vb: Revise the following courses for the BS in Business Administration, Major in

Finance:







Proposal VI: Revise the current BA in Accounting to require the common core plus 24

additional units, and become a BS in Business Administration with a Major in

Accounting.

BS in Business Administration, Major in Accounting: 67 units beyond GE

Common Core: 43 units beyond GE*

Plus:


ACC 371 (3), Intermediate Accounting II (revised: 4 to 3 units)



ACC 411 (3), Federal Tax II (revised: 2 to 3 units)

ACC 421 (3), Advanced Accounting (revised: 2 to 3 units)

ACC 425 (3), Financial Analysis (new, cross-listed as FIN 425)

ACC 460 (3), Auditing (revised: 4 to 3 units)


*Note: Accounting majors may substitute ACC 489 – Internship in Accounting


for BUS 489 – Internship in Business in the core.

Proposal VIa: Add the following courses for the BS in Business Administration, Major in

Accounting:


Proposal VIb: Revise the following courses for the BS in Business Administration, Major in

Accounting:





ACC 411 (3), Federal Tax II (revised: 2 to 3 units)



ACC 489 (1-3), Internship in Accounting (revised: 1-2 to 1-3 units)

ACC 490 (3), Special Topics in Accounting (revised: 2 to 3 units)

ACC 491 (1-3), Independent Studies in Accounting (revised: 1-2 to 1-3 units)

Proposal VII: Add a BS in Business Administration with a major in Economics which

requires the common core plus 18 additional units.

BS in Business Administration, Major in Economics: 61 units beyond GE


Plus:

ECO 305 (3), Mathematical Economics (new)


ECO 330 (3), Intermediate Macroeconomics (new)

ECO 460 (3), Applied Econometrics (revised: 4 to 3 units)


Plus two courses from:

ECO 315 (3), Theories of Economic Development (revised: 4 to 3 units)

ECO 320 (3), Urban Economics (revised: 2 to 3 units)



ECO 440 (3), The Economics of Race, Class and Gender (WS) (revised, new

title: 2 to 3 units)

ECO 450 (3), History of Economic Thought (revised: 4 to 3 units)

Proposal VIIa: Add the following courses for the BS in Business Administration, Major in

Economics:

ECO 305 (3), Mathematical Economics (new)


ECO 330 (3), Intermediate Macroeconomics (new)

Proposal VIIb: Revise the following courses for the BS in Business Administration, Major in


Economics:









ECO 490 (3), Special Topics in Economics (revised: 2 to 3 units)

ECO 491 (1-3), Independent Studies in Economics (revised: 1-2 to 1-3 units)

Proposal VIII: Revise the BA in International Development Studies to include the common

core plus 18-19 additional units, and become a BS in Business Administration

with a major in International Development.

BS in Business Administration, Major in International Development: 61-62

units beyond GE


Plus:


MGT 412 (3), Leadership (revised: 4 to 3 units)

MGT 470 (3), Nonprofit Organization Management (revised: 4 to 3 units)



Required: approved semester study abroad in developing country (new)

One course from:






ECO 470 (3), Contemporary Development Planning (revised: 4 to 3 units)


MGT 382 (3), Entrepreneurship (revised: 2 to 3 units)

FCS 315 (3), Personal, Family and Community Health (existing, GE)

POL 301 (4), Transitions to Democracy (existing)

POL 370 (4), Comparative Politics (existing)

POL 420 (4), United States Foreign Policy (existing)

POL 435 (3), Global Governance (existing)

SOC 444 (3), Globalization and Culture (existing)

Proposal VIIIa: Revise the following courses for the BS in Business Administration, Major in

International Development:



MGT 470 (3), Nonprofit Organization Management (revised: 4 to 3 units)











Proposal IX: Drop the BA in Industrial-Organizational Psychology.

It is not proposed to eliminate any courses so teach out is unproblematic.

Proposal X: Add a new course, ECO 100, Survey of Economics, as a general education

option under the social world, geared for non-majors.

See a full version of the GE proposal as a separate attachment in Appendix G.

Proposal Xa: Revise the current economics general education course options by re-naming

them as follows:

ECO 101, Principles of Macroeconomics (formerly Principles of Economics I)

ECO 102, Principles of Microeconomics (formerly Principles of Economics II)

These two courses will remain GE options for the social world, since FSB

majors must take these courses as part of their core, and several other majors

require one of these courses. Allowing these to continue as GE options will

benefit the students who major in these programs and prevent redundancy of

content in GE requirements.

Proposal XI: Drop the following courses from the Catalog, which are not used by any of the

new programs:

ACC 374 (2), Intermediate Managerial Accounting (dropped)

BUS 423 (4), International Business Communication (dropped)

BUS 486 (2), Small Business Institute (dropped)

ECO 360 (2), Public Finance (dropped)

Proposal XII: Revise the minor in Business Administration to incorporate the course revisions

in Proposals I-XI.

Business Administration Minor

A minor in Business Administration is for those who wish to complement study

in another area with a basic background in business. The minor consists of

introductory courses in Economics, Management, Accounting, and upper-

division courses designed to acquaint the student with disciplines essential to


business success.

Lower-Division Requirements:


ACC 201 (4), Principles of Financial Accounting (existing, revised description)


world option)

Total lower division: 10 units

Upper-Division Requirements:

MKT 332 (3), Principles of Marketing

Nine units selected from any upper division course in business, accounting,

marketing, management, finance or economics (9)

Total upper division: 12 units

Total Minor: 22 units

Proposal XIII: Revise the minor in Accounting to incorporate the course revisions in Proposals

I-XI.

Accounting Minor

A minor in Accounting is for students who are interested in an understanding of

accounting principles and techniques, but who do not want to pursue a major in

Accounting. Lower-Division Requirements:


world option)








One of the following:

ACC 410 (3), Federal Tax Accounting I (revised: 4 to 3 units)






Proposal XIV: Revise the minor in International Development Studies to incorporate the

course revisions in Proposals I-XI, and rename it as a minor in International

Development.


International Development Minor

A minor in International Development is for students who wish to complement

study in another area with a basic background in economic development. Study

in this discipline seeks to equip students in other majors to address the issues of

material welfare that have an impact on their study of the issues facing

disadvantaged populations.


ECO 101 (3), Principles of Macroeconomics (existing, new title, GE social

world option)


world option)

SOC 210 (3), Cultural Anthropology (existing)




to MGT)



One course from:










MGT 412 (3), Leadership (revised: 4 to 3 units)

FCS 315 (3), Personal, Family and Community Health (existing, GE)

POL 301 (4), Transitions to Democracy (existing)

POL 370 (4), Comparative Politics (existing)

POL 420 (4), United States Foreign Policy (existing)



Total upper division: 12-13 units

Total Minor: 21-22 units

Proposal XV: Revise the minor in Nonprofit Organization Management to incorporate the

course revisions in Proposals I-XI.


Nonprofit Organization Management Minor

A minor in Nonprofit Organization Management is for students who wish to

complement their studies in another area with a basic background in managing

nonprofit organizations. The program consists of introductory courses in

Economics, Management and Accounting, and upper-division courses in

Business designed to acquaint the student with a few essentials of nonprofit

organization management.





world option)




to MGT)



One course from:

MGT 382 (3), Entrepreneurship (revised: 2 to 3 units, BUS to MGT)


MGT 374 (3), Human Resources Management (revised: 4 to 3 units, BUS to

MGT)


ECO 440 (3), The Economics of Race, Class and Gender (revised, new title: 2

to 3 units)



Proposal XVI: Revise the minor in Public Relations (Business) to incorporate the course

revisions in Proposals I-XI.

Public Relations Minor (Business)

The minor in Public Relations is interdepartmental with the Fermanian School

of Business, the Department of Literature, Journalism, and Modern Languages,

and the Department of Communication and Theatre.

Requirements:


COM 330 (3), Persuasion (existing)

COM 390 (3), Introduction to Public Relations (existing)

COM 405 (3), Public Relations Cases and Campaigns (existing)

WRI 250 (3), Introduction to Journalism (existing)

WRI 355 (3), Public Relations Writing (existing)



Proposal XVII: Revise the minor in Sustainability Studies to incorporate the course revisions in

Proposals I-XI.

Sustainability Studies Minor

The Sustainability Studies minor is an interdisciplinary program designed to

help students develop a broad perspective on the issues and challenges of

creation care and to acquire skills and tools for personally addressing those

challenges. The minor consists of introductory courses in Biology, Sociology

and/or Personal and Consumer Financial Management, and upper-division

courses drawn from Sociology, Theology, Political Science, International

Development, and Business, and a Sustainability practicum or internship

experience. All of the courses in the minor will significantly address

sustainability issues from the perspective of their respective disciplines.

Requirements:

One course from the following:

BIO 102 (4), Environment and People (existing, GE biological science)

BIO 105 (4), Ecology and Conservation (existing, GE biological science)


FCS 230 (2), Personal and Consumer Financial Management (existing)

SOC 103 (3), Social Problems (existing, GE social world)

SOC 201 (3), Cultural Anthropology (existing, GE social world)

Total lower division: 6-7 units

Each of the following:


THE 306 (3), The Life of Holiness (existing, GE in upper division religion)

Two courses of the following:




to MGT)

POL 360 (4), Urban Politics (existing)


POL 441 (4), Issues in Public Policy (existing)



Internship, Practicum or Research Project

(Minimum of 40 hours work requirement; may be taken for credit)

An internship, Practicum or Research Project addressing sustainability (0-4)*



Proposal XVIII: Add a minor in Finance.

Finance Minor A minor in Finance is for students who are interested in an understanding of

finance concepts and applications, but who do not want to pursue a major in

Finance.

Lower-Division Requirements: ECO 102 (3), Principles of Microeconomics (existing, new title, GE social

world option)

ACC 201 (4), Principles of Financial Accounting (existing, revised description) ACC 202 (3), Principles of Managerial Accounting (revised: 4 to 3 units)


Upper-Division Requirements: FIN 335 (3), Business Finance (revised: 4 to 3 units, BUS to FIN) FIN 385 (3), Intermediate Finance (new)

Two of the following:

FIN 415 (3), Investments (revised: 4 to 3 units, BUS to FIN) FIN 425 (3), Financial Analysis (new, cross-listed as ACC 425)

FIN 435 (3), International Finance (new) Total upper division: 12 units



Rationale for Curriculum Changes

Overview

Rationale:

The Accreditation Council for Business Schools and Programs (ACBSP) is one

of two accreditation organizations for the accreditation of business programs

recognized by the Council on Higher Education Accreditation (CHEA). It is

geared for universities which are primarily teaching institutions, while the other

organization, AACSB is primarily geared for large research universities.

The PLNU FSB was initially accredited by ACBSP in 2000, and reaffirmed in

2011. The ACBSP reaffirmation review of the FSB, along with an analysis of

assessment data and a review of comparator schools, revealed weaknesses in the

undergraduate curriculum. In particular, the BA in Business Administration with

four concentrations that each requires only two courses is a weak representation

of typical (comparator) business programs in the specialized areas of

Management, Marketing, Finance, and International Business. A review of

comparator schools revealed that all have majors in most of the specialized areas

mentioned, with common cores between 30-48 units, and majors containing

between 15-30 additional units beyond the core.

In the FSB’s first program review (1994) and its initial accreditation review by

ACBSP (2000), the FSB was advised to organize around majors and not

concentrations, but the department felt it did not have the faculty resources to do

this effectively. Again in the 2010-2011 reaffirmation review, the ACBSP site

evaluators noted that the FSB continues to be an outlier in business education by

offering concentrations instead of majors, and by not offering a business core for

all majors. In addition, the reviewers noted that the FSB was not effectively using

the results of its own assessment data by not changing to a common core and

majors.

The following table shows that all of these comparator business schools now

organize around a Common Professional Component (CPC), which is the

standard core curriculum required by ACBSP accreditation. In addition, our

comparator schools have majors with significant depth beyond the CPC

(common core).

Comparison of Certain Business Curriculum Characteristics (units)

Institution 3-4 hr Classes CPC Majors Total

Azusa 3 45 21 66

Biola 3 42 18 60

Cal Baptist 3 39 21 60

George Fox 3 42 18 60

Whitworth 3 33 22 55

Anderson 3 37 18 55

USD 3 46 15 61

Westmont 4 30 20 50

Harding University 3 38 30 68


Lipscomb 3 48 21 69

Oklahoma Christian 3 46 21 65

Note that the total units of the common core plus majors runs between 50-69

units. Our request for 2 units above the 59-unit limit established for BS degrees

by the faculty, making our majors 61 units, is within the range of our

comparators, and it is based on the need to incorporate the CPC and reasonable

depth in the majors. Changing our course blocks to 3 units (rather than mostly 4

units) lines up with other schools and enables us to add some new courses and

gain the variety and depth in majors that will allow us to become competitive

with our comparators.

FSB assessment data also reveals a weakness in students who major in Business

Administration, compared to Accounting. The Business Administration students

lag behind Accounting students on first-year retention rates, graduation rates,

satisfaction, enrollment trends, and academic performance. Exit data from

Educational Benchmarking (EBI) shows that while FSB Accounting graduates

are the second most satisfied graduates among six colleges, Business

Administration majors are far less satisfied, ranking 5th

out of six colleges.

Enrollment trends in Accounting have remained strong, getting stronger, while

enrollments in Business Administration have been declining since a peak of

nearly 400 majors in 2008. Academic performance trends in the Educational

Testing Service (ETS) Major Field Test (MFT) in business disciplines reveal

improvements need to be made and the curriculum for the Business

Administration major needs more depth.

Appendix A shows assessment results for FSB majors in Accounting and

Business Administration for the ETS MFT. The results of this test reveal that

Accounting majors score well above average, but Business Administration

students perform more poorly than they should given the quality of each

incoming class. For example, the score in international awareness is low (30th

percentile), which speaks to the lack of an international business course in the

core curriculum, rather than student quality. Similar results occur in the discipline

of management and other business disciplines. This speaks to the need for more

depth in the Business Administration major.

The ACBSP re-affirmation process requires that the FSB seriously consider

assessment data on students and stakeholders, and use the indicators to improve

our programs. The curriculum changes proposed speak to the data and respond to

the findings of the accreditation reaffirmation review.

Faculty who represent the FSB during preview days report that prospective

students regularly ask for major programs in areas such as Marketing,

Management and Finance, and that students are disappointed to find out that we

do not have these majors. Some of our current students have expressed a desire

for an Economics major program.


Appendix B shows comparator data on schools of business and the kinds of

major programs they offer. The data reveals that the majority of Point Loma’s

comparator schools have major programs in Accounting, Marketing,

Management, Finance and Economics, and that PLNU FSB is currently an

outlier. The proposed changes to add majors with depth in these disciplines will

bring the FSB in line with standard practices in its comparator schools of

business.

Finally, an analysis of comparator schools in San Diego, the top ten US

undergraduate schools of business, and Southern California Christian schools of

business shown in a chart in Appendix B reveal that the most common degree

name is Bachelor of Science in Business Administration, followed by the specific

major. Therefore, we are proposing the following degrees:

Bachelor of Arts in Business Administration

Common core plus two additional upper division courses: 49 units beyond GE

Note: this degree does not have any additional sub-discipline (major)

Bachelor of Science in Business Administration

Note: each of these has the common core plus the sub-discipline (major)

Major in Accounting

Common core plus 24 units: 67 units beyond GE

Major in Economics


Major in Finance


Major in International Development

Common core plus 18-19 units: 61-62 units beyond GE

Major in Management


Major in Marketing


These degree names are representative of the content of the academic program

with a common core in business administration, plus a major name added to

represent the content in the specific sub-discipline (major). This is the most

common naming or representation of degrees similar to the academic content of

the programs we are proposing, as shown by comparators in Appendix B.

University

Mission:

“Point Loma Nazarene University exists to provide higher education in a vital

Christian community where minds are engaged and challenged, character is

modeled and formed, and service is an expression of faith.”

The university mission and vision state that the university will be known for

“exceptional undergraduate programs preparing students for success in graduate

school and the professions.” However, as presently constructed the FSB Business


Administration major lags behind the field rather than leads it. A common core

(CPC) will provide the core curriculum required for a strong foundation, and the

new BS major requirements will provide the needed depth to enable the FSB to

restructure its degree programs to meet accreditation standards and compete

against stiff competition.

University

Strategic Plan:

The PLNU Strategic Plan states that “in order to meet the educational needs of

students in a rapidly changing world, we will innovate in our curricular and co-

curricular programs to strengthen and enhance student learning.” (p. 4) The

proposed change in the FSB curriculum is an example of curriculum reform to

prepare effective leaders for a rapidly changing world.

Proposal I

Common Core

Rationale:

Appendix C shows the standard core curriculum that is required of business

programs accredited by ACBSP. Criterion 6.1.3 (p. 44) of ACBSP Standards

requires all undergraduate programs to have a Common Professional Component

(CPC) that includes (a) functional areas in marketing, business finance,

accounting and management; (b) business environment areas in the legal

environment, economics, business ethics and the global dimensions of business;

(c) technical skills in information systems and quantitative techniques/statistics;

and (d) integrative areas in business policies (strategy) or a comprehensive or

integrating experience that enables a student to demonstrate the capacity to

synthesize and apply knowledge and skills from an organizational perspective. At

present the FSB is out of compliance with these curricular standards, and

assessment data suggests this is negatively impacting our students (see Appendix

A).

The PLNU Department of Business was initially accredited in 2000, but did not

seek accreditation at that time for programs other than Business Administration

and Accounting, since those programs did not contain the required common

professional components (CPCs) for accredited programs. The exceptions were

granted at the time, based on hybrid majors between psychology and an

economics degree program that was foundationally a social science program.

At this time, the FSB would like to bring all major programs into compliance

with ACBSP standards, so all degree programs will be accredited. Therefore, we

are proposing that all programs in the FSB contain a common core set of courses

that contain the required common professional components (CPCs) for ACBSP

accreditation. We believe this will strengthen all programs, provide

standardization across the curriculum and meet nationally accepted quality

standards for business programs.

One of the key changes in the core is the addition of International Business,

which is one of the CPCs and has been noted by educators and stakeholders as

particularly important based on current business trends. We have worked through

the years to internationalize the entire curriculum, but requiring a dedicated

course in the common core in International Business strengthens all our

programs.


Proposals II –

IX Major

Programs

Rationale:

The extensive curricular revision to standardize a common core curriculum and

strengthen major programs involved an extensive discussion of which majors

should be included. The FSB faculty decided on traditional majors—

Management, Marketing, Finance, Economics, and Accounting, which are

common among our comparators (see Appendix B), and one niche major—

International Development, since this major has had consistent enrollments and

serves the particular mission of the FSB, to serve the least of these with business

practices that alleviate global poverty, and this major is supported by our Center

for International Development.

In addition, three other areas that are of particular interest to our students are

Global Business, Entrepreneurship, and Non-profit Management. These are

proposed as new concentrations within the Management major. The traditional

majors and these special interest areas align very well with the mission of the

FSB and the support of the Fermanian Business and Economic Institute (FBEI).

The degree in Industrial-Organizational Psychology is not among the proposed

major programs. Interest (student enrollments) in the Industrial-Organizational

Psychology major has diminished; it is not a common major among our

comparators; it is not accredited by ACBSP; and we believe that students who

currently major in this area will be better served by the new management degree

program.

This set of programs—a general BA in Business, plus specialized BS degrees in

Business Administration with traditional majors in Management, Marketing,

Finance, Accounting, Economics and International Development—is a

reasonable number of majors for the FSB in terms of faculty resources, staff

support, and the support of our two centers. For a complete staffing analysis, see

Appendix J.

Size of Majors

Rationale:

With the exception of the Accounting major, the size of the majors (number of

units required) will remain more or less unchanged, but slightly above the

guidelines established by the faculty for BS degrees which are limited to a

maximum of 59 units beyond GE.

The FSB’s new BS degrees in Business Administration with majors in

Management, Marketing, Finance, and Economics are 2 units over the 59 unit

maximum, for a total of 61 units beyond GE. The major in International

Development is 2-3 units over the 59 unit maximum, for a total of 61-62 units

beyond GE. The units required of the core and majors are pared down to the

minimum curriculum standards for ACBSP accreditation (common core) and

depth of majors (comparator schools). A case was made for this fact in the

overview rationale, and data is presented on comparator schools in Appendix B.

The FSB firmly believes in the liberal arts, and a strong general education


component. In fact, ACBSP guidelines require it. However, with such a large

general education core (62 units), which is larger than our comparators, crafting a

common core including the ACBSP standards (Appendix C) plus adding

reasonably sized majors with appropriate depth within the maximum unit

guidelines established by the faculty is difficult. Our new majors are comparable

to the size of the old majors, and including appropriate breadth (common core)

and depth (majors) puts us 2 units over the limit (61 units) in four majors and 2-3

units over the limit (61-62 units) in one major. This is due to accreditation

standards, both in common professional components (CPCs) and in providing

majors that are within comparative standards among business schools in today’s

educational environment (see Appendix B for comparative school data).

However, the proposed BS in Business Administration with a major in

Accounting is 8 units over the 59 unit maximum, for a total of 67 units beyond

GE, which puts an average Accounting major at 129 units to graduate. There are

two reasons for the size of this major. One is adding the new core (43 units

beyond GE), which will strengthen the common professional components of the

Accounting major and help us meet ACBSP national standards. The second is the

California Board of Accountancy (CBA) guidelines, which are changing in 2014

to require an additional 6 units of Accounting content, for a total of 30 units of

Accounting, in order to become certified. One of our most important professional

“sending” goals of the Accounting major is to prepare our students to sit for and

pass the CPA exam. Since 7 units of Accounting coverage are in the core, 23

additional units of Accounting are required beyond the core to meet CBA

guidelines. Our new Accounting major requires 24 units of Accountancy beyond

the core. Since our course blocks are 3 units each, it is necessary to require 24

units beyond the core to meet the new CBA guidelines. For details on the CBA

guidelines, see Appendix D.

Note: The FSB anticipates further adjustments in the curriculum will be needed

in order to meet changing California Board of Accountancy standards, which are

outlined in Appendix D. The requirement of a minimum of 3 semester units in

accounting ethics becomes effective on January 1, 2017, so we will have to

incorporate one additional course. The current proposal improves our

compliance with the new 30 semester unit requirement in Accounting using

current faculty resources, which becomes effective in 2014, but to meet the 150

semester unit requirement for certification, an option for a Masters degree

program should be considered in the future. Follow-up curricular proposals will

come to APC and/or GSC in the next couple years to respond to these issues.

Learning

Outcomes

The FSB mission, core values, and program learning outcomes are listed here.

Fermanian School of Business Mission: To provide the world, business leaders who demonstrate Christ-like character.

Fermanian School of Business Motto:


More than the bottom line – business education to change the world.

Fermanian School of Business Core Values:

1. Academic Excellence

2. Integrated Values

3. Active Engagement

Fermanian School of Business Program Learning Outcomes (PLOs):

P1. Students will develop excellent knowledge of the essential areas of business.

P2. Students will demonstrate the professional skills essential to success in

business.

P3. Students will develop the personal values expected of PLNU graduates.

Specific program learning outcomes for each of the new majors is listed in

Appendix E and also appears in the proposed new Catalog copy.

The introduction of a common core (CPC) will add consistent and appropriate

breadth to all the majors, and the introduction of specialized courses (major

programs) beyond the core will add depth. Assessment data as outlined above

and in Appendix A confirms the need for additional breadth and depth in the

curriculum in order to better gain knowledge and skills. The addition of

international business to the common core, and leadership in the Management

major are examples of improvements made to the curriculum which respond to

assessment data, stakeholder feedback, and business trends.

The addition of Introduction to Business to the common core will improve the

FSB’s integration of values at the beginning of every student’s program.

The curriculum changes proposed, which will add a common core, increase depth

in majors, and add an introductory course for all students, is expected to improve

the FSB’s ability to meet its mission and improve students’ performance on

learning outcomes in their respective programs.

GE Social

World

Rationale:

The general education requirement in the Social World consists of a number of

options. Two of those options currently include:

ECO 101 (3), Principles of Economics I (existing, GE social world option)

ECO 102 (3), Principles of Economics II (existing, GE social world option)

ECO 101 and 102, courses in macroeconomics and microeconomics,

respectively, are rigorous, theoretical courses with applications geared for FSB

majors, in preparation for a course of study in business, accounting, and

economics. There has been “talk” for years of the need for a general education

option in economics that provides an applied approach combining both

microeconomics and macroeconomics, which is focused on applications, how

economics is applicable to daily life, key US and world current events, and how

Christians wrestle with issues of economics and faith. This new course intends to


provide such an option. Departments who currently “use” one of the major

economics courses as requirements for their programs will still be allowed to

count either ECO 101 or ECO 102 for general education in the Social World. But

the new course provides a more general, non-majors friendly GE option for the

Social World.

The proposal to add a course that combines principles of macroeconomics and

microeconomics geared for non-majors with a focus on applications has been

informally discussed with the FSB by faculty who desire such a course for

general education. During this complete overhaul of our curriculum, we are

proposing that this course be added.

Course Description

ECO 100 – Survey of Economics (GE) (3)

A survey of economics including both macroeconomics and microeconomics for

non-majors. A general understanding of economic systems, markets, exchange,

consumer and producer behavior, resource efficiency, the role of government,

money and banking, economic stabilization, economic opportunity, income

inequality and the global economy, with primary focus on economic problems

and applications to global, national and personal issues.

Prerequisite(s): MTH 099 or equivalent.

Student Learning Outcomes:

Upon completion of this course the student will be prepared to:

1. Apply economic thinking to everyday life, economic problems, and

current events.

2. Analyze economic systems, the strengths and weaknesses of capitalism,

and the role of government.

3. Understand the microeconomic decisions of consumers and firms, the

structure of markets, and their influence on the efficient use of society’s

resources.

4. Evaluate macroeconomic trends, monetary and fiscal policy, and the

national debt.

5. Reflect on a Christian response to economic issues on a personal,

national, and global level.

Rationale for General Education

General Education in the Social World

Purpose of General Education (from the Undergraduate Catalog): The purpose

of general education is to provide a common educational experience, to develop

essential skills, and to provide a broad cultural background for personal and

professional growth. The general education curriculum is listed under a four-fold

division: Responding to the Sacred, Developing Cognitive Skills, Exploring an

Interdependent World, and Seeking Cultural Perspectives. This structure provides

continuity with the Wesleyan approach to knowledge by emphasizing the human


response as foundational to the developing, exploring, and seeking aspects of

education. ECO 102 is listed under division III. Exploring the Interdependent

World, part C. The Social World.

General Education Learning Outcomes (GELOs)

Learning: Informed by our Faith in Christ

Students will

GE1. Demonstrate effective written and oral communication skills, both as

individuals and in groups;

GE2. Use quantitative analysis, qualitative analysis, and logic skills to address

questions and solve problems; and

GE3. Demonstrate the effective and responsible use of information from a

variety of sources.

Growing: In a Christ-Centered Faith Community

Students will

GE4. Examine the complexity of systems in light of the reconciling work of

God in Christ; and

GE5. Demonstrate a respect for the relationships within and across diverse

communities.

Serving: In a Context of Christian Faith

Students will

GE6. Engage in acts of devotion and works of mercy informed by the Christian

scriptures and tradition, rooted in local congregations, and expressed as

love of God and neighbor.

The learning outcomes for ECO 100 contribute to general education program

learning outcomes primarily by using economic thinking to understand and

examine systems (GE4), analyzing economic problems in the nation and world,

and finding appropriate solutions (GE2). Students will also be encouraged to

examine their Christian faith in light of important economic issues facing society

today (GE4).

For a detailed proposal see Appendix G.

Staffing

Impact:

Appendix I provides a complete staffing analysis comparing old and new course

offerings. Faculty deployment under the old curriculum is compared to the new

curriculum. Units taught for each course in the old curriculum under ACC, BUS,

and ECO is compared to units required (that must be taught) in the new

curriculum. The findings from the analysis show that the new curriculum can be

taught within the faculty resources that are currently deployed by the FSB in

teaching its current curriculum.

Proposals XII-

XVIII Minors

Existing minor programs have been revised to reflect the changes in courses and

major programs. A minor in Finance is added because it is anticipated that some


Rationale: students will elect to do a minor in Finance with another primary major field. In

particular, students who major in Accounting and need 150 hours to become

certified would be well-served to also pursue a minor in Finance. In addition,

other business disciplines that are less quantitative would be well-served to add a

minor in Finance.


Major Program Requirements The following charts provide a comparison of the current (old) and new (proposed) degree and

major program requirements.

BA in Business Administration

Current Degree Major Program New Degree (Proposed) Major Program


Lower division requirements:

BUS 201 (4), Legal Environment of Business

BUS 212 (4), Principles of Management

ACC 201 (4), Principles of Financial

Accounting

ACC 202 (4), Principles of Managerial

Accounting

ECO 101 (3), Principles of Economics I (GE)

ECO 102 (3), Principles of Economics II (GE)

CSC 181 (1), Excel OR proficiency

MTH 123 (3), Elementary Functions

OR

MTH 133 (3), Pre-Calculus

MTH 203 (3), Introduction to Statistics

Total lower division: 26 units beyond GE

Upper division requirements:

BUS 313 (4), Administrative Communication

BUS 332 (4), Principles of Marketing

BUS 390 (4), Business Finance

BUS 488 (4), Strategic Management

BUS 489 (4), Internship in Business

ACC 374 (2), Intermediate Managerial

Accounting

Upper-division Economics (4), ECO 300-490

Total upper division: 26 units beyond GE

BA in Business Adm: 51-52 units beyond GE


Common core:

BUS 100 (3), Introduction to Business


MGT 212 (3), Principles of Management


Accounting


Accounting

ECO 101 (3), Principles of Macroeconomics

(GE)


(GE)

MTH 123 (3), Pre-Calculus Mathematics

OR

MTH 133 (3), Pre-Calculus for the Sciences




FIN 390 (3), Business Finance

BUS 480 (3), International Business

MGT 488 (3), Strategic Management

3 units: BUS 489 (3), Internship in Business*


*Accounting majors may substitute ACC 489

for BUS 489.

3 units: Upper division Economics (3), ECO

300-490

3 units: Upper division BUS/FIN/MKT/MGT

(3), 300-490

BA in Business Adm: 49 units beyond GE


BS in Business Administration, Major in Accounting


BA in Accounting



Accounting


Accounting


BUS 212 (4), Principles of Management, OR

BUS 374 (4), Human Resource

Management



CSC 181 (1), Excel OR proficiency

MTH 123 (3), Elementary Functions, OR

MTH 133 (3), Pre-Calculus


PHL 211 (3), Ethics (GE)

Recommended:


MTH 144 (4), Calculus with Applications (GE)

Total lower division: 25-26 units beyond GE


ACC 370 (4), Intermediate Accounting I

ACC 371 (4), Intermediate Accounting II

ACC 374 (2), Intermediate Managerial

Accounting

ACC 375 (2), Managerial Cost Accounting

ACC 410 (4), Federal Tax Accounting I

ACC 411 (2), Federal Tax Accounting II, OR

ACC 421 (2), Advanced Accounting

ACC 460 (4), Auditing


BUS 488 (4), Strategic Management


BA in Accounting: 55-56 units beyond GE

BS in Bus Ad, Major in Accounting


BUS 100 (3), Introduction to Business


MGT 212 (3), Principles of Management


Accounting


Accounting


(GE)

ECO 102 (3), Principles of Microeconomics

MTH 123 (3), Pre-Calculus Mathematics, OR

MTH 133 (3), Pre-Calculus for the Sciences




FIN 390 (3), Business Finance


MGT 488 (3), Strategic Management

BUS 489 (3), Internship in Business*


*Accounting majors may substitute ACC 489

for BUS 489.

Plus:


ACC 371 (3), Intermediate Accounting II


ACC 410 (3), Federal Tax I

ACC 411 (3), Federal Tax II

ACC 421 (3), Advanced Accounting

ACC 425 (3), Financial Analysis

ACC 460 (3), Auditing


Total beyond core: 24 units

BS in Bus Ad, Major in Accounting: 67 units

beyond GE


BS in Business Administration, Major in Economics


Currently there is no program in Economics BS in Bus Ad, Major in Economics


Plus:

ECO 305 (3), Mathematical Economics

ECO 310 (3), Intermediate Microeconomics

ECO 330 (3), Intermediate Macroeconomics

ECO 460 (3), Applied Econometrics

Recommend: cross-cultural experience


ECO 315 (3), Theories of Economic

Development

ECO 320 (3), Urban Economics

ECO 380 (3), Money and Banking

ECO 410 (3), International Economics

ECO 450 (3), History of Economic Thought

ECO 440 (3), The Economics of Race, Class

and Gender

BS in Bus Ad, Major in Economics: 61 units

beyond GE

BS in Business Administration, Major in Finance


BA in Business Administration with an

optional concentration in

entrepreneurial/finance:

Requirements for BA in Bus Ad: 51-52 units

Plus optional concentration: 8 units

BUS 382 (2), Entrepreneurship

BUS 486 (2), Small Business Institute

Four units from:

BUS 340 (4), Real Estate Principles and

Practices

BUS 411 (4), Investments

BUS 432 (4), Research Methods in Business

BUS 470 (4), Nonprofit Organization

Management

BUS 490 (4), Special Topics in Business


ECO 360 (2), Public Finance


BA in Business Administration with optional

concentration in entrep/finance: 59-60 units

BS in Bus Ad, Major in Finance


Plus:

FIN 385 (3), Intermediate Finance

FIN 415 (3), Investments

FIN 425 (3), Financial Analysis

FIN 435 (3), International Finance


Plus one elective from the following upper

division business/economics courses:

ECO 310 (3), Intermediate Microeconomics



Practices

Plus one elective from the following upper

division accounting courses:



ACC 410 (3), Federal Tax I

BS in Bus Ad, Major in Finance: 61 units

beyond GE


BS in Business Administration, Major in International Development


BA in International Development Studies



Accounting

BUS 212 (4), Principles of Management




Recommended: PHL 211 (3), Ethics (GE)

Total lower division: 14 units beyond GE


BUS 412 (4), Leadership


Management



Development




ECO 470 (4), Contemporary Development

Planning

Four units from:


BUS 382 (2), Entrepreneurship

BUS 489 (1-4), Internship in Business




ECO 440 (2), Racial and Gender Issues in

Economics and Education (WS)

ECO 490 (4), Special Studies in Economics

POL 230 (4), Introduction to International

Relations

POL 420 (4), United States Foreign Policy

POL 435 (4), Global Governance

POL 450 (2), Issues of Global Human Rights

SOC 201 (3), Cultural Anthropology (GE)

SOC 350 (3), Urban Sociology

Total upper division: 36 units beyond GE

BA in International Development Studies: 50 units beyond GE

BS in Bus Ad, Major in International

Development


Plus:


Development

MGT 412 (3), Leadership

MGT 470 (3), Nonprofit Organization

Management


BUS 475 (3), Sustainability in Action

Required: approved semester study abroad in

developing country




ECO 440 (3), The Economics of Race, Class

and Gender


ECO 470 (3), Contemporary Development

Planning

ECO 490 (3), Special Topics in Economics

MGT 382 (3), Entrepreneurship

FCS 315 (3), Personal, Family and Community

Health

POL 301 (4), Transitions to Democracy

POL 370 (4), Comparative Politics

POL 420 (4), US Foreign Policy

POL 435 (4), Global Governance

SOC 444 (3), Globalization and Culture

BS in Bus Ad, Major in International

Development: 61-62 units beyond GE


BS in Business Administration, Major in Management



optional concentration in management:



BUS 374 (4), Human Resource Management

Four units from:

BUS 412 (4), Leadership



Management


BUS 484 (4), Operations Management



Development



Economics and Education


concentration in management: 59-60 units


optional concentration in international

business:




Four units from:


Communication




Development




optional concentration in international

business: 59-60 units

BS in Bus Ad, Major in Management


Plus:

MGT 320 (3), Organizational Behavior

MGT 374 (3), Human Resource Management

One course from:

MGT 412 (3), Leadership

MGT 484 (3), Operations Management

Plus one required concentration: 9 units



FIN 435 (3), International Finance

MKT 340 (3), International Marketing

Required: approved semester study abroad



FIN 415 (3), Investments



Practices


FIN 385 (3), Intermediate Finance

MKT 336 (3), Integrated Marketing

Communications

MKT 338 (3), Professional Selling and Sales

Management

MGT 490 (3), Special Topics in Management


Concentration in Non-profit Management

MGT 470 (3), Nonprofit Organization

Management




BS in Bus Ad, Major in Management: 61

units beyond GE


BS in Business Administration, Major in Marketing



optional concentration in marketing:



BUS 334 (4), Professional Selling and Sales

Management

Four units from:

BUS 336 (4), Advertising and Promotion

Management






Economics and Education

COM 330 (3), Persuasion


concentration in marketing: 59-60 units

BS in Bus Ad, Major in Marketing


Plus:

MKT 333 (3), Consumer and Organizational

Buying Behavior

MKT 334 (3), Professional Selling and Sales

Management

MKT 336 (3), Integrated Marketing

Communications

MKT 340 (3), International Marketing

MKT 432 (3), Marketing Research

MKT 460 (3), Marketing Strategy


BS in Bus Ad, Major in Marketing: 61 units

beyond GE


Minor Program Requirements The following charts show the proposed changes in minor program requirements.

Accounting Minor

Current Minor Programs New (Proposed) Minor Programs

Accounting Minor


ACC 201 – Principles of Financial Accounting

(4)

ACC 202 – Principles of Managerial

Accounting (4)



ACC 370 – Intermediate Accounting I (4)

ACC 371 – Intermediate Accounting II (4)

ACC 374 – Intermediate Managerial

Accounting (2)


ACC 375 – Managerial Cost Accounting (2)

ACC 410 – Federal Tax Accounting I (4)

ACC 421 – Advanced Accounting (2)

ACC 460 – Auditing (4)


Minor Total: 20-22 units

Accounting Minor


ECO 102 – Principles of Microeconomics (3)


(4)

ACC 202 – Principles of Managerial

Accounting (3)









ACC 425 – Financial Analysis (3)



Minor Total: 22 units



Current Minor Program New (Proposed) Minor Program



BUS 212 – Principles of Management (4)


(4)

ECO 102 – Principles of Economics II (GE)

(3)



BUS 332 – Principles of Marketing (4)

Eight units selected from any upper division

course in business (8)





MGT 212 – Principles of Management (3)


(4)




MKT 332 – Principles of Marketing (3)

Nine units selected from any upper division

course in business, accounting, marketing,

management, finance or economics (9)






International Development Studies Minor


ECO 101 – Principles of Economics I (GE)

(3)*


(3)*

MTH 203 – Introduction to Statistics (3)


Note(s):

*Fulfills the general education requirement in

the Social World.


BUS 470 – Nonprofit Organization

Management (4)

ECO 315 – Theories of Economic

Development

Four units from:


BUS 382 – Entrepreneurship (2)

BUS 489 – Internship in Business (1-4) (2-4

units required)

ECO 320 – Urban Economics (2)

ECO 360 – Public Finance (2)

ECO 380 – Money and Banking (4)

ECO 440 – Racial and Gender Issues in

Economics and Education (WS) (2)

ECO 490 – Special Studies in Economics (4)

POL 420 – United States Foreign Policy (4)

POL 435 – Global Governance (4)

POL 450 – Issues of Global Human Rights (2)

SOC 350 – Urban Sociology (3)





ECO 101 – Principles of Macroeconomics (3)*

ECO 102 – Principles of Microeconomics (3)*

SOC 210 – Cultural Anthropology (3)*


Note(s):

*Fulfills the general education requirement in

the Social World.


MGT 470 – Nonprofit Organization

Management (3)


Development (3)

BUS 475 – Sustainability in Action (3)

One course from:

ECO 320 - Urban Economics (3)

ECO 410 – International Economics (3)

ECO 440 – The Economics of Race, Class and

Gender (WS) (3)

ECO 450 – History of Economic Thought (3)

ECO 460 – Applied Econometrics (3)

ECO 470 – Contemporary Development

Planning (3)

ECO 490 – Special Topics in Economics (3)

MGT 382 – Entrepreneurship (3)

MGT 412 – Leadership (3)

FCS 315 – Personal, Family and Community

Health (3)

POL 301 – Transitions to Democracy (4)

POL 370 – Comparative Politics (4)



SOC 444 – Globalization and Culture (3)









(4)



(3)*




Management (4)

Eight units selected from any upper-division

course in Business (8)






(4)






Management (3)



One course from:


MGT 320 – Organizational Behavior (3)

MGT 374 – Human Resources Management

(3)


ECO 440 – The Economics of Race, Class and

Gender (3)







The minor in Public Relations is

interdepartmental with the Fermanian School

of Business, the Department of Literature,

Journalism, and Modern Languages, and the

Department of Communication and Theatre.

Requirements:


COM 330 – Persuasion (3)

COM 390 – Introduction to Public Relations

(3)

COM 405 – Public Relations Cases and

Campaigns (3)

WRI 250 – Introduction to Journalism (3)

WRI 355 – Public Relations Writing (3)



The minor in Public Relations is

interdepartmental with the Fermanian School

of Business, the Department of Literature,

Journalism, and Modern Languages, and the

Department of Communication and Theatre.

Requirements:



COM 390 – Introduction to Public Relations

(3)

COM 405 – Public Relations Cases and

Campaigns (3)








Requirements:


BIO 102 – Environment and People (GE) (4)

BIO 105 – Ecology and Conservation (GE) (4)


FCS 230 – Personal and Consumer Financial

Management (2)

SOC 103 – Social Problems (GE) (3)

SOC 201 – Cultural Anthropology (GE) (3)



THE 306 – The Life of Holiness (GE) (3)



Development (4)


Planning (4)

POL 360 – Urban Politics (4)


POL 441 – Issues in Public Policy (4)



(Minimum of 40 hours work requirement; may

be taken for credit)

An internship, Practicum or Research Project

addressing sustainability (0-4)*


Note(s):

*The project must be approved by the

Sustainability Studies minor advisor. It may

consist of an experience (no formal course

credit) with a local NGO or business on a

sustainability project, or may be a for-credit

course drawn from any major’s internship,

research project or practicum courses.


Requirements:





FCS 230 – Personal and Consumer Financial

Management (2)









Development (3)


Planning (3)


Management (3)







(Minimum of 40 hours work requirement; may

be taken for credit)

An internship, Practicum or Research Project

addressing sustainability (0-4)*


Note(s):

*The project must be approved by the

Sustainability Studies minor advisor. It may

consist of an experience (no formal course

credit) with a local NGO or business on a

sustainability project, or may be a for-credit

course drawn from any major’s internship,

research project or practicum courses.


Finance Minor

Current Minor Programs New (Proposed) Minor Programs

NEW

Finance Minor A minor in Finance is for students who are

interested in an understanding of finance

concepts and applications, but who do not want

to pursue a major in Finance. Lower-Division Requirements: ACC 201 – Principles of Financial Accounting

(4) ACC 202 – Principles of Managerial

Accounting (3)

ECO 102 – Principles of Microeconomics

(GE) (3)



FIN 335 – Business Finance (3) FIN 385 – Intermediate Finance (3)

Two of the following: FIN 415 – Investments (3)

FIN 425 – Financial Analysis (3)

FIN 435 – International Finance (3)

Total upper division: 12 units Minor Total: 22 units


Summary Charts of Course Changes The following charts compare old and new (proposed) courses, with a note in the left column to

identify new, revised, and dropped courses. The set of charts that follows this one show all new

course descriptions compared to the old course descriptions.

Accounting Courses (ACC)

Change Current Catalog:

Existing Courses

Units New Catalog:

Proposed Courses

Units

Revised ACC 201 – Principles of

Financial Accounting

4 ACC 201 – Principles of

Financial Accounting

4

Revised ACC 202 – Principles of

Managerial Accounting

4 ACC 202 – Principles of


3

Revised ACC 370 – Intermediate

Accounting I

4 ACC 370 – Intermediate

Accounting I

3

Revised ACC 371 – Intermediate

Accounting II

4 ACC 371 – Intermediate

Accounting II

3

Dropped ACC 374 – Intermediate


2

Revised ACC 375 – Managerial Cost

Accounting

2 ACC 375 – Managerial Cost

Accounting

3

Revised ACC 410 – Federal Tax

Accounting I

4 ACC 410 – Federal Tax

Accounting I

3

Revised ACC 411 – Federal Tax

Accounting II

2 ACC 411 – Federal Tax

Accounting II

3

Revised ACC 421 – Advanced

Accounting

2 ACC 421 – Advanced

Accounting

3

Revised ACC 460 – Auditing 4 ACC 460 – Auditing 3

Revised ACC 489 – Internship in

Accounting

1-2 ACC 489 – Internship in

Accounting

1-3

Revised ACC 490 – Special Topics in

Accounting

2 ACC 490 – Special Topics in

Accounting

3

Revised ACC 491 – Special Studies in

Accounting

1-2 ACC 491 – Special Studies in

Accounting

1-3

Total units 36-38 33-34


Business, Finance, Management and Marketing Courses (BUS, FIN, MGT, MKT)


Existing Courses

Units New Catalog:

Proposed Courses

Units

New BUS 100 – Introduction to

Business

3

Revised BUS 201 – Legal

Environments of Business

4 BUS 201 – Legal Environments

of Business

3

Revised BUS 212 – Principles of

Management

4 MGT 212 – Principles of

Management

3

Revised BUS 313 – Administrative

Communication

4 BUS 313 – Administrative

Communication

3

Revised BUS 332 – Principles of

Marketing

4 MKT 332 – Principles of

Marketing

3

New MKT 333 – Consumer and

Organizational Buying Behavior

3

Revised BUS 334 – Professional

Selling and Sales

Management

4 MKT 334 – Professional Selling

and Sales Management

3

Revised BUS 336 – Advertising and

Promotion Management

4 MKT 336 – Integrated

Marketing Communications

3

New MKT 340 – International

Marketing

3

Revised BUS 340 – Real Estate

Principles and Practices

4 BUS 340 – Real Estate

Principles and Practices

3

Revised BUS 374 – Human Resource

Management

4 MGT 374 – Human Resource

Management

3

Revised BUS 382 - Entrepreneurship 4 MGT 382 - Entrepreneurship 3

Revised BUS 390 – Business Finance 4 FIN 335 – Business Finance 3

New FIN 385 – Intermediate Finance 3

Revised BUS 411 – Investments 4 FIN 415 – Investments 3

Revised BUS 412 – Leadership 4 MGT 412 – Leadership 3

Dropped BUS 423 – International

Business Communication

4

New FIN 425 – Financial Analysis 3

Revised BUS 432 – Research Methods

in Business

4 MKT 432 – Marketing Research 3

New FIN 435 – International Finance 3

New MKT 460 – Marketing Strategy 3

Revised BUS 470 – Nonprofit

Organization Management

4 MGT 470 – Nonprofit

Organization Management

3

Revised BUS 475 – Sustainability in

Action

4 BUS 475 – Sustainability in

Action

3

Revised BUS 480 – International

Business

4 BUS 480 – International

Business

3


Revised BUS 484 – Operations

Management

4 MGT 484 – Operations

Management

3

Revised BUS 488 – Strategic

Management

4 MGT 488 – Strategic

Management

3

Revised BUS 489 – Internship in

Business

1-4 BUS 489 – Internship in

Business

1-3

Revised BUS 490 – Special Topics in

Business Administration

2 BUS 490 – Special Topics in

Business Administration

3

New FIN 490 – Special Topics in

Finance

3

New MGT 490 – Special Topics in

Management

3

New MKT 490 – Special Topics in

Marketing

3

Revised BUS 491 – Independent

Studies in Business

Administration

1-2 BUS 491 – Independent Studies

in Business Administration

1-3

New FIN 491 – Independent Studies

in Finance

1-3

New MGT 491 – Independent Studies

in Management

1-3

New MKT 491 – Independent Studies

in Marketing

1-3



Economics Courses (ECO)


Existing Courses

Units New Catalog:

Proposed Courses

Units

New ECO 100 – Survey of

Economics (GE)

3

Revised ECO 101 – Principles of

Economics I

3 ECO 101 – Principles of

Macroeconomics (GE)

3

Revised ECO 102 – Principles of

Economics II

3 ECO 102 – Principles of

Microeconomics (GE)

3

New ECO 305 – Mathematical

Economics

3

New ECO 310 – Intermediate

Microeconomics

3

Revised ECO 315 – Theories of

Economic Development

4 ECO 315 – Theories of

Economic Development

3

Revised ECO 320 – Urban Economics 2 ECO 320 – Urban Economics 3

New ECO 330 – Intermediate

Macroeconomics

3

Dropped ECO 360 – Public Finance 2

Revised ECO 380 – Money and

Banking

4 ECO 380 – Money and Banking 3

Revised ECO 410 – International

Economics

4 ECO 410 – International

Economics

3

Revised ECO 440 – Racial and Gender

Issues in Economics and

Education (WS)

2 ECO 440 – The Economics of

Race, Class, and Gender (WS)

3

Revised ECO 450 – History of

Economic Thought

4 ECO 450 – History of Economic

Thought

3

Revised ECO 460 – Applied

Econometrics

4 ECO 460 – Applied

Econometrics

3

Revised ECO 470 – Contemporary

Development Planning

4 ECO 470 – Contemporary

Development Planning

3

Revised ECO 490 – Special Topics in

Economics

2 ECO 490 – Special Topics in

Economics

3

Revised ECO 491 – Independent

Studies in Economics

1-2 ECO 491 – Independent Studies

in Economics

1-3



Catalog Copy: Old and New Course Descriptions This set of charts shows all new course descriptions compared to the old course descriptions. The

sequence of courses listed follows the old catalog (left column). The right column presents the

new proposed courses, including changes in prefixes, numbers, and course descriptions. Student

learning outcomes for new courses are listed in Appendix F.

Accounting Courses (ACC)

Current Course Descriptions New (Proposed) Course Descriptions

ACC 201 - Principles of Financial

Accounting (4)

The theory and practice of accounting

applicable to measuring, recording and

reporting business transactions for external

uses. Topics covered include short-term liquid

assets, merchandising operations, inventories,

long-term assets, current and long-term

liabilities, corporate capital accounts, and the

statement of cash flows.

Recommended for sophomores. Laboratory

accompanies course. Offered fall and spring

semester.

Prerequisite(s): All department majors must

have a personal notebook computer on entry

into Accounting 201. Specific hardware

requirements are available from the Fermanian

School of Business.

ACC 201 - Principles of Financial

Accounting (4)

The theory and practice of accounting

applicable to measuring, recording and

reporting business transactions for external

uses. Topics covered include short-term liquid

assets, merchandising operations, inventories,

long-term assets, current and long-term

liabilities, corporate capital accounts, and

financial statement preparation. Lecture three

hours and laboratory one hour per week.

Laboratory incorporates practical application

of the accounting cycle including identifying,

measuring and recording business transactions,

preparation of adjusting journal entries, trial

balance, financial statements, and closing

entries. Lab includes basic excel instruction

and application. Recommended for

sophomores.

Prerequisite(s): All department majors must

have a personal notebook computer on entry

into Accounting 201. Specific hardware

requirements are available from the Fermanian

School of Business.


ACC 202 - Principles of Managerial

Accounting (4)

The study of information systems for

management accounting, the analysis of

accounting information for planning and

management decision making, and the use of

various performance measurement and

evaluation techniques. Laboratory accompanies

course. Not Repeatable. Offered fall and spring

semester. Letter Grading

Prerequisite(s): ACC 201

Pre or Corequisite: MTH 123 or MTH 133

and CSC 181

Recommended: Recommended for

sophomores.

ACC 202 - Principles of Managerial

Accounting (3)

The study of accounting information systems

used to assist decision makers through

identifying, measuring, and processing relevant

information and communication the

information through reports. Topics include

cost concepts and allocations, cost volume

profit analysis, budgeting, performance

measurement and evaluation techniques.

Recommended for sophomores.

Prerequisite(s): ACC 201.

Pre- or Co-requisite: MTH 123 or MTH 133,

or consent of instructor for non-majors.

ACC 370 - Intermediate Accounting I (4)

A review of the accounting reporting process

with in-depth study of generally accepted

accounting principles as they relate to asset,

liability, and their related income statement

accounts. Time value concepts and the

recognition of revenue also are studied.

Offered fall semester.

Prerequisite(s): ACC 202, Computer Science

132 or equivalent, and MTH 123 or MTH 133.


A review of the accounting reporting process

with in-depth study of generally accepted

accounting principles as they relate to asset,

liability, and their related income statement

accounts. Time value concepts and the

recognition of revenue also are studied.

Prerequisite(s): ACC 202; MTH 123 or MTH

133, or consent of instructor for non-majors.

ACC 371 - Intermediate Accounting II (4)

Study and analysis of stockholders’ equity and

special accounting problems, including

accounting for investments, dilutive securities,

income taxes, pensions and post-retirement

benefits, and leases. A study of accounting for

business combinations and consolidated

financial statements is also included. Offered

spring semester.



Study and analysis of stockholders’ equity and

special accounting problems, including

accounting for investments, dilutive securities,

income taxes, pensions and post-retirement

benefits, and leases. A study of accounting for

business combinations and consolidated

financial statements is also included.


ACC 374 - Intermediate Managerial

Accounting (2)

A study of the statement of cash flows,

financial statement analysis, cost-volume-profit

and breakeven analysis, and profit planning.

Not Repeatable. Offered fall and spring

semester. Letter Grading.

Prerequisite(s): ACC 202, MTH 123 or MTH

133, CSC 181

Pre or Corequisite: CSC 181

http://catalog.pointloma.edu/preview_program.php?catoid=8&poid=324&returnto=870#tt5649




http://catalog.pointloma.edu/content.php?catoid=8&navoid=873#tt1986













ACC 375 - Managerial Cost Accounting (2)

A study of basic cost accounting concepts and

procedures, with emphasis on the development,

interpretation, and application of managerial

accounting information for planning, control,

and decision making. Offered spring semester.


ACC 375 –Managerial Cost Accounting (3) A study of basic cost accounting concepts and

procedures, with emphasis on the development,

interpretation, and application of managerial

accounting information for planning, control,

and decision making. Topics include financial

statement analysis, breakeven analysis, and

profit planning.


ACC 410 - Federal Tax Accounting I (4)

A study of the basic federal income tax laws as

they relate primarily to individuals. Emphasis

on gross income, deductions, depreciation and

cost recovery, gains and losses, passive

activities, and tax planning. Offered fall

semester.


ACC 410 - Federal Tax Accounting I (3) A study of the basic federal income tax laws as

they relate primarily to individuals. Emphasis

on gross income, deductions, depreciation and

cost recovery, gains and losses, property

transactions, passive activities, and tax

planning.


ACC 411 - Federal Tax Accounting II (2)

A study of federal income tax laws as they

relate to corporations, partnerships, tax exempt

entities, and estates and trusts. International

transactions, tax planning, and tax

administration are discussed. Offered fall

semester.


ACC 411 - Federal Tax Accounting II (3) A study of federal income tax laws as they

relate to corporations, partnerships, tax exempt

entities, and estates and trusts. Federal gift and

estate tax, international transactions, tax

planning, and tax administration are discussed.


ACC 421 - Advanced Accounting (2)

A study of accounting for government, not-for

profit, partnership, and multinational entities,

and other special topics. Offered spring

semester.


ACC 421 - Advanced Accounting (3) A study of accounting for government, not-for-

profit, partnership, and multinational entities,

and other special topics.


NEW ACC 425 – Financial Analysis (3)

An applications-oriented course designed to

develop the financial statement analysis and

other financial analysis tools essential to

evaluating the performance and accessing the

value of companies from a decision maker’s

perspective. Topics include the analysis of

financing, investing and operating activities,

ratio analysis, equity and credit analysis, cash-

based and earnings-based valuation models and

forecasting.

Prerequisite(s): FIN 335

Also offered as FIN 425.







A study of the attest function of independent

public accountants, with emphasis on the

philosophy of auditing, auditing standards,

professional conduct, legal liability, internal

control, audit evidence and techniques, and

accountants’ reporting responsibilities. Some

business law topics related to the Uniform

Commercial Code, agency law, and other

selected topics are included. Offered spring

semester.

Prerequisite(s): ACC 371 or consent of

instructor.

ACC 460 - Auditing (3) A study of the attest function of independent

public accountants, with emphasis on the

philosophy of auditing, auditing standards,

professional conduct, legal liability, internal

control, audit evidence and techniques, and

accountants’ reporting responsibilities. Some

business law topics related to the Uniform

Commercial Code, agency law, and other

selected topics are included.

Prerequisite(s): ACC 371or consent of

instructor.

Pre or Co-requisite: ACC 421 or consent of

instructor.

ACC 489 – Internship in Accounting (1-2)

On-the-job participation involving decision-

making and problem solving using techniques,

skills and knowledge acquired in the

classroom. May be repeated for a maximum of

four units. Graded Credit/No Credit.

Prerequisite(s): Senior standing and consent of

the dean and faculty in the Fermanian School

of Business.


On-the-job participation involving decision-


skills and knowledge acquired in the


six units. Graded Credit/No Credit.

Prerequisite(s): BUS 313, Junior or Senior

standing and consent of instructor.

ACC 490 – Special Topics in Accounting (2)

Study in a special topic to be determined by the

school. Open to juniors and seniors only. May

be repeated for a maximum of four units.

Prerequisite(s): Consent of instructor.




be repeated for a maximum of six units.


ACC 491 – Independent Studies in

Accounting (1-2)

An intensive study of a selected topic under the

direction of an instructor. Qualified students as

well as the proposal for study must be

approved by the departmental instructor(s) and

the school dean. Course is open to upper-

division students. May be repeated for a

maximum of four units.


ACC 491 – Independent Studies in

Accounting (1-3)







maximum of six units.




Business Courses and new/revised Finance, Management,

and Marketing Courses (BUS, FIN, MGT, MKT)

NEW

BUS 100 – Introduction to Business (3)

An introduction to contemporary business

organizations including an examination of: the

changing business environment; forms of

business ownership; innovation and new

product development; strategic management

and value chain analysis; the five functions of

management; marketing; operations and supply

chain management; human resource

management; accounting; finance; and

information and communication management

systems. The Christian perspective on the

purpose of business and the call of Christ on

the Christian executive will be an integral part

of every aspect of the course. The function of

business to serve the Kingdom of God, operate

based on the principles of love, justice, and

holiness, and to leave society better off,

especially for the weakest among us, will be a

focus of the course.

BUS 201 – Legal Environments of Business

(4)

A comprehensive overview of legal issues

encountered in business including the legal

system, business organization, contracts, torts,

real and personal property, legal remedies,

trusts, international topics, and governmental

regulation. Offered fall and spring semester.

BUS 201 – Legal Environments of Business

(3)

A comprehensive overview of legal issues

encountered in business including the legal

system, business organization, contracts, torts,

real and personal property, legal remedies,

trusts, international topics, and governmental

regulation.


A study of the manager’s role in the

organization, including the tasks of planning,

organizing, leading, and controlling. Attention

to managerial implications of social

responsibility and international management.

Students undertake a group project, applying

the theory and computer technology to a task.

Offered fall and spring semester.


A study of the manager’s role in the

organization, including the tasks of planning,

organizing, leading, and controlling. Attention

to managerial implications of social

responsibility and international management.

Students undertake a group project, applying

the theory and computer technology to a task.


BUS 313 – Administrative Communication

(4) Business writing as applied to the writing of

letters and memos in typical basic business

situations such as good news, neutral

situations, and bad news as well as specific

situations such as persuasion and sales writing.

A traditional and scannable résumé is written

as well as other job search correspondence. the

fundamentals of report writing are applied

during the development of a personal portfolio.

Technology and crosscultural communication

is integrated throughout the course. Informal

oral communication, public speaking and oral

reporting, instruction in and the use of

presentation software are practiced. Offered

fall and spring semester.

Prerequisite(s): WRI 110 or equivalent.

BUS 313 – Administrative Communication

(3) With an emphasis on speaking and writing in

the business field, this course is designed to

help students improve and polish their

professional communication skills in the

workplace. In this course, students learn the

skills needed to secure employment and

communicate effectively in a professional

business setting. Specifically, students learn to

create an impressive resume, write and deliver

various professional reports, effectively

interview for employment, compose

professional routine and persuasive letters,

conduct informational interviews, and create

professional portfolios. Students exit the

course with the professional communication

skills needed to stand out in the business world

and in the job search process.


NEW MGT 320 – Organizational Behavior (3)

A study of human behavior in social

organizations. It provides an overview of

human behavior at the individual, group, and

organizational level with an emphasis on

enhancing organizational effectiveness. Topics

include an examination of the environment,

structures, groups, and individuals. It is

intended to help participants acquire skills and

analytic concepts to improve organizational

relationships and effectiveness.


The role of marketing in society and in the

organization; construction of a formal

marketing plan, including choice of target

market, product development, pricing,

distribution, and promotion; social, legal, and

ethical dimensions of marketing; marketing in

the global economy; marketing and the

internet. Offered fall and spring semester.

Prerequisite(s): Junior or Senior standing.


A study of the role of marketing in the

organization, in society, and in a global

economy. Topics include market analysis,

consumer and business marketing, product

planning, pricing, distribution, promotion, and

ethical issues. Special emphasis will be given

to marketing strategy formulation.



NEW MKT 333 – Consumer and Organizational

Buying Behavior (3) A study of how consumers and organizations

process information and make purchase

decisions. Topics include personal,

interpersonal, organizational and ethical

influences on the decision-making process.

Special emphasis will be given to

understanding buying behavior for developing

consumer and organizational marketing

strategy.

Prerequisite(s): MKT 332

BUS 334 – Professional Selling and Sales

Management (4)

Overview of the role of a sales person and of

the sales function. Development and execution

of sales presentation with attention to

prospecting, sales call planning, the approach,

the presentation, negotiation, closing and after-

sale follow-up and service. Selected sales

management topics include recruiting, training,

motivating, and evaluating salespeople, as well

as ethical issues and perspectives. Offered fall

semester.

Prerequisite(s): BUS 332 or consent of

instructor.

MKT 334 – Professional Selling and Sales

Management (3)

Overview of the role of a sales person and of

the sales function. Development and execution

of sales presentation with attention to

prospecting, sales call planning, the approach,

the presentation, negotiation, closing and after-

sale follow-up and service. Selected sales

management topics include recruiting, training,

motivating, and evaluating salespeople, as well

as ethical issues and perspectives.

Prerequisite(s): MKT 332.

BUS 336 – Advertising and Promotion

Management (4) The planning, execution and evaluation of

integrated marketing communication

campaigns. Topics include media strategy,

creative strategy, ethical issues, international

considerations, consumer response to elements

of the promotion mix, and perspectives on

managing creative endeavors. Development

and presentation of an integrated marketing

communication plan is required. Offered spring

semester.


instructor.

MKT 336 – Integrated Marketing

Communications (3)

A study of the marketing communications

function. Topics include media strategy,

creative strategy, internet, digital media, and

ethical issues. Special emphasis will be given

to developing an integrated marketing

communications campaign.






NEW MKT 340 – International Marketing (3)

A study of marketing fundamentals in a global

economy. Topics include identification of

global marketing opportunities, market entry

strategies for global markets, and managing

cultural differences ethically in product,

pricing, promotion, and distribution strategies.


BUS 340 – Real Estate Principles and

Practices (4)

Economics of the real estate market, real

property, ownership and transfer of real

property including deeds, mortgages, escrow,

title insurance, appraisal techniques, financing

methods, leases, development, management,

and agency. Satisfies educational requirement

for real estate broker’s license. Not Repeatable.

Offered fall semester. Letter Grading.

BUS 340 – Real Estate Principles and

Practices (3)

Economics of the real estate market, real

property, ownership and transfer of real

property including deeds, mortgages, escrow,

title insurance, appraisal techniques, financing

methods, leases, development, management,

and agency. Prepares students to take the real

estate broker’s license exam.

BUS 374 – Human Resource Management

(4)

A study of organizational behavior, selection

procedures, performance appraisal,

compensation, industrial relations, human

factor engineering, and consumer behavior

applications of psychological theory and

research. Offered fall semester.

Prerequisite(s): MTH 203 and BUS 212 or

PSY 390.

MGT 374 – Human Resource Management

(3)

A study of organizational behavior, selection

procedures, performance appraisal,

compensation, industrial relations, human

factor engineering, and consumer behavior

applications of psychological theory and

research.

Prerequisite(s): MTH 203 and MGT 212.

BUS 382 – Entrepreneurship (2)

Emphasis on planning and research necessary

for successful start-up and expansion of a small

business. Course includes visits to

entrepreneurships, financial planning using

computer spreadsheet, and preparation of a

formal business plan. Offered fall and spring

semesters.

Prerequisite(s): ACC 201 or consent of

instructor.


An exploration of the fundamentals of

entrepreneurship including its history,

personalities, styles and trends, with emphasis

on the practical steps related to the creation and

birth of new profit and nonprofit organizations

and businesses. The student will examine the

factors which create, sustain and further

entrepreneurial goals, including competitive

forces, opportunity recognition, venture

context, risk and reward and the critical

importance of human capital for

entrepreneurial success.








BUS 390 – Business Finance (4)

To acquire the capabilities to function as a

financial manager, that is, to integrate an

understanding of the techniques, concepts and

analysis of finance. The course is designed to

build on the student’s knowledge of

accounting, economics and math. Topics

include financial planning and cash budgeting,

the role of financial markets and interest rates,

discounted cash flow analysis and capital

budget techniques, capital structure and

leverage, dividend policy and international

business finance. Offered fall and spring

semester.

Prerequisite(s): ECO 102, ACC 374, MTH 123

or MTH 133, MTH 203.

FIN 335 – Business Finance (3)

An introduction to the principles that guide the

financial management of a business enterprise,

with an emphasis on decision making and

value creation. Topics include

financial analysis, time value of money, risk

and return, security and business valuation,

capital budgeting, cost of capital, capital

structure and dividend policy.

Prerequisite(s): ECO 102; ACC 202; MTH

123 or MTH 133 and MTH 203, or consent of

instructor for non-majors.

NEW FIN 385 – Intermediate Finance (3) A more in-depth study of the major decision

making areas of financial management covered

in FIN 335 along with the study of more

advanced finance topics. Case studies will be

used to apply concepts to business situations.

Topics studied more in-depth include

valuation, cost of capital, capital budgeting,

dividend policy and risk and return.

Additional topics include mergers and

acquisitions, bankruptcy and reorganization,

risk management, working capital management

and finance for emerging businesses.

Prerequisite(s): FIN 335.

BUS 411 – Investments (4) Finance from the point of view of the investor.

Topics include financial statement analysis,

securities markets and instruments, portfolio

theory, fixed income securities, equity and

derivative assets, including options and futures.

Technical preparation for certified financial

planning license. Offered spring semester.

Prerequisite(s): MTH 123 or MTH 133, MTH

203, ECO 102 and ACC 202.

FIN 415 – Investments (3)

A study of the principles and techniques of

security and investment analysis. Topics

include securities markets, risk and return,

modern portfolio theory, investing in common

stocks and fixed-income securities, portfolio

management and derivative securities,

including options and futures.














BUS 412 – Leadership (4)

An investigation and review of a wide variety

of leadership concepts, practices and theories.

Includes an examination of biblical leadership;

the role of leadership in organizations; the

historical examination of arious leadership

models; and the contributions of leaders to a

modern society. Case studies, special guest

speakers, exercises, and group projects

facilitate the practical application of leadership

by students. Offered spring semester.



An investigation and review of a wide variety

of leadership concepts, practices and theories.

Includes an examination of biblical leadership;

the role of leadership in organizations; the

historical examination of various leadership

models; and the contributions of leaders to a

modern society. Case studies, special guest

speakers, exercises, and group projects

facilitate the practical application of leadership

by students.


BUS 423 – International Business

Communication (4)

Study of organizational and interpersonal

communication and negotiation skills needed

in an integrated world economy. The specific

needs of any international (or domestic

multicultural) business interaction are studied

by isolating and evaluating those aspects of

culture most likely to affect communication in

a business setting. These aspects are language,

environment and technology, social

organization, contexing, authority conception,

nonverbal communication, and temporal

conception. The course is activity-oriented and

uses technology to exchange business

messages internationally.

Prerequisite(s): BUS 313.

DROP

NEW FIN 425 – Financial Analysis (3)

An applications-oriented course designed to

develop the financial statement analysis and

other financial analysis tools essential to

evaluating the performance and accessing the

value of companies from a decision maker’s

perspective. Topics include the analysis of

financing, investing and operating activities,

ratio analysis, equity and credit analysis, cash-

based and earnings-based valuation models and

forecasting.

Prerequisite (s): FIN 335

Also offered as ACC 425.


BUS 432 – Research Methods in Business (4)

A study of methods used to gather and use

information in business settings. Topics

include identifying and defining business

problems, designing instruments to gather

problem-specific information, implementing

information gathering efforts, analyzing

information, interpretation of results and

generating proposed solutions. Offered spring

semester.

Prerequisite(s): MTH 203 and Junior or

Senior standing.

MKT 432 – Marketing Research (3)

A study of research methods for gathering,

analyzing, and reporting research for marketing

decision-making. Topics include problem

formulation, research design, data collection,

interpreting results and generating proposed

solutions.

Prerequisite(s): MKT 332 and MTH 203.

NEW FIN 435 – International Finance (3)

A study of the principles and practices at the

core of multinational finance, including the

financial issues faced by corporations

operating in an international environment.

Topics include the global financial

environment, foreign exchange markets and

instruments, financing global firms,

multinational capital budgeting and

international portfolio diversification.


NEW MKT 460 – Marketing Strategy (3)

Capstone course designed to develop skills in

strategic marketing management. Topics

include the analysis of market opportunities,

marketing mix decisions, and implementation

of effective marketing strategies. Special

emphasis will be given to market analysis and

marketing strategy formulation.

Prerequisite(s): MKT 332, MKT 333, MKT

334, MKT 336, MKT 340, and MKT 432.


Management (4)

Application of management principles to

nonprofit organizations, including managing

volunteers, advising board of directors,

accounting, investment, financial management,

marketing, fund raising, ethics and

responsibility to society and donors. Offered

fall semester.


instructor.


Management (3)

Application of management principles to

nonprofit organizations, including managing

volunteers, advising board of directors,

accounting, investment, financial management,

marketing, fund raising, ethics and

responsibility to society and donors.

Prerequisite(s): MGT 212 or consent of

instructor.






Explores the principles and practices of

sustainability in the home, in organizations, in

local communities, and as national and world

citizens. Topics include current environmental

challenges, a critique of current cultural and

societal practices as they impact the

environment, the biblical foundation for

creation care, and, in particular, practical steps

that can be taken as individuals and in

association with others that improve our care

for creation. Offered fall semester.

Prerequisite(s): BIO 102 or BIO 105, and

Junior or Senior standing, or consent of

instructor.


Explores the principles and practices of

sustainability in the home, in organizations, in

local communities, and as national and world

citizens. Topics include current environmental

challenges, a critique of current cultural and

societal practices as they impact the

environment, the biblical foundation for

creation care, and, in particular, practical steps

that can be taken as individuals and in

association with others that improve our care

for creation.

Prerequisite(s): BIO 102 or BIO 105, and

Junior or Senior standing, or consent of

instructor.

BUS 480 – International Business (4)

An overview of challenges and opportunities in

international business. Students research one

region in depth for development of a business

proposal. Attention to crosscultural issues in

management and marketing, and business

ethics in international settings. Offered spring

semester.

Prerequisite(s): BUS 212.


An overview of challenges and opportunities in

international business. Students research one

region in depth for development of a business

proposal. Attention to cross cultural issues in

management and marketing, and business

ethics in international settings.

Prerequisite(s): MGT 212

BUS 484 – Operations Management (4)

An analysis of the information support systems

which aid the manager in the decision-making

process. Topics include mathematical and

computer models for production and operations

management, allocation of resources, planning,

and financial analysis.

Prerequisite(s): MTH 203 or 364.

MGT 484 – Operations Management (3)

An analysis of the information support systems

which aid the manager in the decision-making

process. Topics include mathematical and

computer models for production and operations

management, allocation of resources, planning,

and financial analysis.











BUS 488 – Strategic Management (4)

This course serves as a capstone experience for

business students. It seeks to integrate the

diverse areas of business study through formal

instruction, case analysis and in-depth analysis

of a current problem facing a local business

organization. Classroom instruction focuses on

the strategic management/business policy

development process. A formal team

presentation of a problem solution to the

business owner is required for successful

completion. Offered fall and spring semester.

Prerequisite(s): BUS 390 or ACC 371

(concurrent enrollment acceptable) and Senior

standing.

MGT488 – Strategic Management (3)

This course serves as a capstone experience for

business students. It seeks to integrate the

diverse areas of business study through formal

instruction, case analysis and in-depth analysis

of a current problem facing a local business

organization. Classroom instruction focuses on

the strategic management/business policy

development process. A formal team

presentation of a problem solution to the

business owner is required for successful

completion.

Prerequisite(s): FIN 335 or ACC 371

(concurrent enrollment acceptable) and Senior

standing.

BUS 489 –Internship in Business (1-4)

On-the-job participation involving decision


skills and Knowledge acquired in the


six units. Offered fall, spring and summer

semesters. Graded Credit/No Credit.

Prerequisite(s): BUS 313. Senior or Junior



This course requires on-the-job experience in

the business field where students exercise

decision making skills, problem solving skills,

communication skills, and business knowledge

acquired in the classroom. In addition to on-

the-job training, students create a professional

online e-portfolio with sections including: job

application (cover letter, resume, letters of

recommendation), personal background, target

industry information, work samples, and

internship reports/evaluations. This course may


Graded Credit/No Credit.

Prerequisite(s): Bus. 313, Junior or Senior


BUS 490 – Special Topics in Business

Administration (2)





BUS 490 – Special Topics in Business

Administration (3)





NEW FIN 490 – Special Topics in Finance (3)










NEW MGT 490 – Special Topics in Management

(3)





NEW MKT 490 – Special Topics in Marketing (3)





BUS 491 – Independent Studies in Business

Management (1-2)









BUS 491 – Independent Studies in Business

Administration (1-3)









NEW FIN 491 – Independent Studies in Finance

(1-3)









NEW MGT 491 – Independent Studies in

Management (1-3)










NEW MKT 491 – Independent Studies in

Marketing (1-3)










Economics Courses (ECO)

NEW GE ECO 100 – Survey of Economics (GE) (3)

A survey of economics including both

macroeconomics and microeconomics for non-

majors. A general understanding of economic

systems, markets, exchange, consumer and

producer behavior, resource efficiency, the role

of government, money and banking, economic

stabilization, economic opportunity, income

inequality and the global economy, with

primary focus on economic problems and

applications to global, national and personal

issues.


ECO 101 - Principles of Economics I (GE)

(3)

Fundamental principles governing production,

distribution, and exchange of wealth with

emphasis on current economic problems. This

course is the macroeconomic approach,

emphasizing national income determination,

fiscal policy, monetary policy and economic

stabilization policy, international linkages,

balance of payment issues, exchange rate

determination and international trade. Offered

fall and spring semester.


ECO 101 - Principles of Macroeconomics

(GE) (3)



emphasis on current economic problems,

geared for majors. This course is the

macroeconomic approach, emphasizing

national income determination, fiscal policy,

monetary policy and economic stabilization

policy, international linkages, balance of

payment issues, exchange rate determination

and international trade.


ECO 102 - Principles of Economics II (GE)

(3)



emphasis on current economic problems. This

course is the microeconomic approach,

emphasizing consumer choice theory, decision

making of firms based on costs and revenues,

income determination and distribution, market

structures, market failures, the economic role

of government in a mixed economy, and

comparative economic systems. Offered fall

and spring semester.


ECO 102 - Principles of Microeconomics

(GE) (3)



emphasis on current economic problems,

geared for majors. This course is the

microeconomic approach, emphasizing

consumer choice theory, decision making of

firms based on costs and revenues, income

determination and distribution, market

structures, market failures, the economic role

of government in a mixed economy, and

comparative economic systems.







NEW ECO 305 – Mathematical Economics (3)

This course prepares the student in basic

mathematical concepts and tools needed to

understand economic theory at the intermediate

level. Applications of calculus, linear

equations, matrix algebra and linear

programming to constrained optimization,

macroeconomic models, consumer behavior,

elasticity, production, general equilibrium,

efficiency and exchange, and input-output

models.

Prerequisite(s): ECO 101, ECO 102 and MTH

123 or equivalent.

NEW ECO 310 – Intermediate Microeconomics

(3)

This course will prepare the student in

fundamental conceptual foundations of

microeconomics at the intermediate level,

including consumer theory, producer theory,

market equilibrium, the structure of markets,

general equilibrium, and exchange. A primary

focus will be on analytical thinking skills,

economic problem-solving, and real world

applications.

Prerequisite(s): ECO 102 and ECO 305 or

consent of instructor.

ECO 315 - Theories of Economic

Development (4)

The course, theories of economic development,

introduces students to the contents of the

theory and practice of economic development.

While studying this course, students are not

only exposed to the orthodox theories and

models of development, but also gain deeper

insights into the significance of the quality of

the human factor (HF) to development and

underdevelopment. Offered spring semester.



ECO 315 - Theories of Economic

Development (3)

The course, theories of economic development,

introduces students to the contents of the

theory and practice of economic development.

While studying this course, students are not

only exposed to the orthodox theories and

models of development, but also gain deeper

insights into the significance of the quality of

the human factor (HF) to development and

underdevelopment.









Analytical tools of economics are used to

explain the spatial and economic organization

of cities and metropolitan areas. Urban

problems such as poverty, slums, housing,

crime, congestion, pollution, urban renewal,

and finance are identified. Empirical evidence

is examined and effective policy solutions

discussed.

Prerequisite(s): ECO 102, MTH 123.


Analytical tools of economics are used to

explain the spatial and economic organization

of cities and metropolitan areas. Urban

problems such as poverty, slums, housing,

crime, congestion, pollution, urban renewal,

and finance are identified. Empirical evidence

is examined and effective policy solutions

discussed.

Prerequisite(s): ECO 102 and MTH 123.

NEW ECO 330 – Intermediate Macroeconomics

(3)

This course will prepare students to gain an

understanding of the diverse macroeconomic

models at the intermediate level. The teaching

and learning of intermediate macroeconomics

focuses on the variables that determine national

output, income, employment, money, inflation,

interest rates, exchange rates, capital flows,

and international trade. The theory of

economic growth and macroeconomic

equilibrium analysis forms an integral part of

this course. The development of modern

macroeconomic models are presented and

discussed. The Keynesian IS-LM model will

be used, among others, to explain economic

fluctuations and fluctuations in monetary and

fiscal policies within closed and open

economies.

Prerequisite(s): ECO 101, ECO 305.

ECO 360 – Public Finance (2)

An interdisciplinary study of the revenues and

expenditures of federal, state, and local

governments. Effects on the global and

national economies of public spending, debts

and taxation, financing social security, and

other services. Special emphasis on current

events and issues.

Prerequisite(s): ECO 101 or POL 165.

DROP

ECO 380 – Money and Banking (4) The functions of money, credit and banking in

the economic system, monetary standard,

banking and monetary theory, central banking,

and government fiscal policies. Offered spring

semester.

Prerequisite(s): ECO 101.

ECO 380 – Money and Banking (3) The functions of money, credit and banking in

the economic system, monetary standard,

banking and monetary theory, central banking,

and government fiscal policies.












This course presents detailed treatment of

theories and models of international trade,

rationale for barriers to trade, government trade

policies, international trade agreements and

organizations, balance of payments, exchange

rate regimes, currency unions, and foreign debt

issues. Offered spring semester.

Prerequisite(s): ECO 101 and ECO 102.

Also offered as POL 437


This course presents detailed treatment of

theories and models of international trade,

rationale for barriers to trade, government trade

policies, international trade agreements and

organizations, balance of payments, exchange

rate regimes, currency unions, and foreign debt

issues.



ECO 440 – Racial and Gender Issues in

Economics and Education (WS) (2)

A study of social issues pertaining to race and

gender in economics and education. the

economic status of different races and genders

are examined, and the impact of educational

opportunity on races, genders, and economic

status are discussed. the extent to which

discrimination inhibits educational opportunity

and economic status is considered. Offered fall

semester.


Recommended: ECO 102 or Education 300.

ECO 440 – The Economics of Race, Class,

and Gender (WS) (3)

A study of economic issues pertaining to race,

class and gender, including economic status,

poverty and inequality. Factors influencing

economic status and opportunity, such as

culture, family composition, education, work,

labor market discrimination, economic value,

and macroeconomic variables are considered.

Alternative perspectives on causes of poverty

and inequality are examined, and feminist

economic thought is discussed.

Prerequisite(s): ECO 100 or ECO 101 or ECO

102 or consent of instructor.


A study of the history of the development of

major concepts of economic analysis and

theory. Emphasis is placed on the role of the

economic, political, social, and religious

environments in the development of economic

thinking and analysis. Consideration is given to

the major economic theorists and how biblical

concepts influence their thinking. Offered fall

semester.



A study of the history of the development of

major concepts of economic analysis and

theory. Emphasis is placed on the role of the

economic, political, social, and religious

environments in the development of economic

thinking and analysis. Consideration is given to

the major economic theorists and how biblical

concepts influence their thinking.















Applications of regression analysis to

understanding the relationships between

underdevelopment and development and the

causal factors. Students learn about estimation

techniques and how to apply their results to

making inferences that may form the

foundation for development planning and

economic policy. Data problems such as

multicollinearity, heteroskedasticity,

autocorrelation, missing values, are discussed.

Offered spring semester.

Prerequisite(s): MTH 203.


Applications of regression analysis to

understanding the relationships between

underdevelopment and development and the

causal factors. Students learn about estimation

techniques and how to apply their results to

making inferences that may form the

foundation for development planning and

economic policy. Data problems such as

multicollinearity, heteroskedasticity,

autocorrelation, missing values, are discussed.

Prerequisite(s): ECO101, ECO 102, and MTH

203.


Planning (4)

This course focuses on extensive study,

evaluation, and analysis of the various

approaches to development planning and

policy from a historical perspective. As such,

the course uses as case study materials the

development plans of various developing

countries. A selection of actual development

plans and policies from different regions of the

world are studied, analyzed, and critically

evaluated on the basis of their performance

effectiveness—the extent to which they were

successful in dealing with social, economic,

and political problems. This evaluation process

also takes a detailed look at the extent to which

these plans either focused on or ignored people

development. Offered fall semester.


Planning (3)

This course focuses on extensive study,

evaluation, and analysis of the various

approaches to development planning and

policy from a historical perspective. As such,

the course uses as case study materials the

development plans of various developing

countries. A selection of actual development

plans and policies from different regions of the

world are studied, analyzed, and critically

evaluated on the basis of their performance

effectiveness—the extent to which they were

successful in dealing with social, economic,

and political problems. This evaluation process

also takes a detailed look at the extent to which

these plans either focused on or ignored people

development.











ECO 491 – Independent Studies in

Economics (1-2)









ECO 491 – Independent Studies in

Economics (3)













New Catalog Copy The following provides the new catalog copy text for the new (proposed) degrees and major

programs.

Business Administration, B.A.

Program Learning Outcomes

Students who complete the program in Business Administration will be able to: 1. Identify and understand definitions and terms in business administration.

2. Demonstrate an understanding of the framework of concepts within business

administration.

3. Compare multiple perspectives in business administration.

4. Evaluate and appropriately apply the concepts of business administration.

5. Solve problems in business administration by using the knowledge they have.

6. Communicate, in various mediums, the essentials of business administration.

7. Develop a professional presentation in their work in business administration.

8. Articulate the integration of their faith into business administration.

9. Demonstrate ethical behavior in work and life interactions.

10. Demonstrate citizenship by consistently meeting obligations in business administration.

Lower-Division Requirements


ECO 101 – Principles of Macroeconomics (GE) (3) *

ECO 102 – Principles of Microeconomics (GE) (3) *

MTH 123 – Pre-Calculus Mathematics (3) OR

MTH 133 – Pre-Calculus for the Sciences (3)


BUS 201 – Legal Environment of Business (3)


ACC 201 – Principles of Financial Accounting (4)

ACC 202 – Principles of Managerial Accounting (3)

Total: 28 Units

Upper-Division Requirements

BUS 313 – Administrative Communication (3)


3 units: BUS 489 – Internship in Business (1-3)


MGT 488 – Strategic Management (3)


3 units: Upper-division elective in Business, Finance, Management, or Marketing

(BUS/FIN/MGT/MKT 300-490) (3)

3 units: Upper-division elective in Economics (ECO 300-ECO 490) (3)

Total: 24 Units


Recommended:

Cross-cultural experience

PHL 211 – Ethics (GE) (3) **

Note(s):

*Fulfills the general education requirement in the Social World.

**Fulfills the general education requirement in Philosophy.

Business Administration, B.S.

Major in Accounting


Students who complete the program in Accounting will be able to: 1. Identify and understand definitions and terms in accounting.

2. Demonstrate an understanding of the framework of concepts within accounting.

3. Compare multiple perspectives in accounting.

4. Evaluate and appropriately apply the concepts of accounting.

5. Solve problems in accounting by using the knowledge they have.

6. Communicate, in various mediums, the essentials of accounting.

7. Develop a professional presentation in their work in accounting.

8. Articulate the integration of their faith into accounting.


10. Demonstrate citizenship by consistently meeting obligations in accounting.












PHL 211 – Ethics (GE) (3) **

Total: 31 Units





ACC 410 – Federal Tax I (3)

ACC 411 – Federal Tax II (3)

ACC 421 –Advanced Accounting (3)






3 units: BUS 489 – Internship in Business (1-3) OR ACC 489 – Internship in Accounting (1-3)




Total: 42 Units

Note: Accounting majors may substitute ACC 489 –Internship in Accounting, for BUS 489 –

Internship in Business, in the core.

Recommended:


MTH 144 – Calculus with Applications (4)***

Note(s):



*** Meets a general education requirement in Problem Solving.

Major in Economics


Students who complete the program in Economics will be able to: 1. Identify and understand definitions and terms in economics.

2. Demonstrate an understanding of the framework of concepts within economics.

3. Compare multiple perspectives in economics.

4. Evaluate and appropriately apply the concepts of economics.

5. Solve problems in economics by using the knowledge they have.

6. Communicate, in various mediums, the essentials of economics.

7. Develop a professional presentation in their work in economics.

8. Articulate the integration of their faith into economics.


10. Demonstrate citizenship by consistently meeting obligations in economics.













Total: 28 Units


ECO 305 – Mathematical Economics (3)

ECO 310 – Intermediate Microeconomics (3)

ECO 330 – Intermediate Macroeconomics (3)









ECO 315 – Theories of Economic Development (3)




ECO 440 – The Economics of Race, Class and Gender (WS) (3)


Total: 36 Units

Recommended:


PHL 211 – Ethics (GE) (3) **


Note(s):



*** Meets a general education requirement in Problem Solving

Major in Finance


Students who complete the program in Finance will be able to: 1. Identify and understand definitions and terms in finance.

2. Demonstrate an understanding of the framework of concepts within finance.

3. Compare multiple perspectives in finance.

4. Evaluate and appropriately apply the concepts of finance.

5. Solve problems in finance by using the knowledge they have.

6. Communicate, in various mediums, the essentials of finance.

7. Develop a professional presentation in their work in finance.

8. Articulate the integration of their faith into finance.



10. Demonstrate citizenship by consistently meeting obligations in finance.












Total: 28 Units






FIN 385 – Intermediate Finance (3)






Plus one elective from the following upper division business/economics courses:

BUS 340 – Real Estate Principles and Practices (3)



Plus one elective from the following upper division accounting courses:



ACC 410 – Federal Tax I (3)

Total: 36 Units

Recommended:


PHL 211 – Ethics (GE) (3) **



Note(s):



*** Meets a general education requirement in Problem Solving



Students who complete the program in International Development will be able to: 1. Identify and understand definitions and terms in international development.

2. Demonstrate an understanding of the framework of concepts within international

development.

3. Compare multiple perspectives in international development.

4. Evaluate and appropriately apply the concepts of international development.

5. Solve problems in international development by using the knowledge they have.

6. Communicate, in various mediums, the essentials of international development.

7. Develop a professional presentation in their work in international development.

8. Articulate the integration of their faith into international development.


10. Demonstrate citizenship by consistently meeting obligations in international

development.












Total: 28 Units






ECO 315 –Theories of Economic Development (3)




MGT 470 – Nonprofit Organization Management (3)





ECO 315 – Economic Development (3)






ECO 470 – Contemporary Development Planning (3)


FSC 315 – Personal, Family and Community Health (GE) (3)







Total: 36-37 Units

Required: approved semester study abroad in developing country

Recommended:


PHL 211 – Ethics (GE) (3) **

Note(s):



Major in Management


Students who complete the program in Management will be able to: 1. Identify and understand definitions and terms in management.

2. Demonstrate an understanding of the framework of concepts within management.

3. Compare multiple perspectives in management.

4. Evaluate and appropriately apply the concepts of management.

5. Solve problems in management by using the knowledge they have.

6. Communicate, in various mediums, the essentials of management.

7. Develop a professional presentation in their work in management.

8. Articulate the integration of their faith into management.


10. Demonstrate citizenship by consistently meeting obligations in management.













Total: 28 Units



MGT 374 – Human Resource Management (3)







One course from:



Plus one concentration: 9 units




MKT 340 – International Marketing (3)

Required: approved semester study abroad



MGT 382- Entrepreneurship (3)





MKT 336 – Integrated Marketing Communications (3)

MKT 338 – Professional Selling and Sales Management (3)

MGT 490 – Special Topics in Management (3)

Concentration in Nonprofit Management




Total: 36 Units


Recommended:


PHL 211 – Ethics (GE) (3) **

Note(s):



Major in Marketing


Students who complete the program in Management will be able to: 1. Identify and understand definitions and terms in marketing.

2. Demonstrate an understanding of the framework of concepts within marketing.

3. Compare multiple perspectives in marketing.

4. Evaluate and appropriately apply the concepts of marketing.

5. Solve problems in marketing by using the knowledge they have.

6. Communicate, in various mediums, the essentials of marketing.

7. Develop a professional presentation in their work in marketing.

8. Articulate the integration of their faith into marketing.


10. Demonstrate citizenship by consistently meeting obligations in marketing.












Total: 28 Units



MKT 333 – Consumer and Organizational Buying Behavior (3)





MKT 460 – Marketing Strategy (3)







Total: 36 Units

Recommended:


PHL 211 – Ethics (GE) (3) **

Note(s):



Minor Programs

Accounting Minor

A minor in Accounting is for students who are interested in an understanding of accounting

principles and techniques, but who do not want to pursue a major in Accounting.


ECO 102 – Principles of Microeconomics (GE) (3)
















A minor in Business Administration is for those who wish to complement study in another area

with a basic background in business. The minor consists of introductory courses in Economics,

Management, Accounting, and upper-division courses designed to acquaint the student with

disciplines essential to business success.









Nine units selected from any upper division course in business, accounting, marketing,

management, finance or economics (9)




A minor in International Development is for students who wish to complement study in another

area with a basic background in economic development. Study in this discipline seeks to equip

students in other majors to address the issues of material welfare that have an impact on their

study of the issues facing disadvantaged populations.


ECO 101 – Principles of Macroeconomics (GE) (3)*

ECO 102 – Principles of Microeconomics (GE) (3)*

SOC 201 – Cultural Anthropology (GE) (3)*


Note(s):






One course from:










FCS 315 – Personal, Family and Community Health (3)










A minor in Nonprofit Organization Management is for students who wish to complement study

in another area with a basic background in managing nonprofit organizations. The program

consists of introductory courses in Economics, Management and Accounting, and upper-division

courses in Business designed to acquaint the student with a few essentials of nonprofit

organization management.




ECO 102 – Principles of Microeconomics (3)*


Note(s):






One course from:



MGT 374 – Human Resources Management (3)


ECO 440 – The Economics of Race, Class and Gender (3)




The minor in Public Relations is interdepartmental with the Fermanian School of Business, the

Department of Literature, Journalism, and Modern Languages, and the Department of

Communication and Theatre.

Requirements:



COM 390 – Introduction to Public Relations (3)

COM 405 – Public Relations Cases and Campaigns (3)






The Sustainability Studies minor is an interdisciplinary program designed to help students

develop a broad perspective on the issues and challenges of creation care and to acquire skills

and tools for personally addressing those challenges. The minor consists of introductory courses

in Biology, Sociology and/or Personal and Consumer Financial Management, and upper-division

courses drawn from Sociology, Theology, Political Science, International Development, and

Business, and a Sustainability practicum or internship experience. All of the courses in the minor

will significantly address sustainability issues from the perspective of their respective disciplines.

Requirements:





FCS 230 – Personal and Consumer Financial Management (2)

















(Minimum of 40 hours work requirement; may be taken for credit)

An internship, Practicum or Research Project addressing sustainability (0-4)*



Finance Minor

A minor in Finance is for students who are interested in an understanding of finance concepts

and applications, but who do not want to pursue a major in Finance.








Two of the following:






Course Descriptions

Accounting Courses


The theory and practice of accounting applicable to measuring, recording and reporting business

transactions for external uses. Topics covered include short-term liquid assets, merchandising

operations, inventories, long-term assets, current and long-term liabilities, corporate capital

accounts, and financial statement preparation. Lecture three hours and laboratory one hour per

week. Laboratory incorporates practical application of the accounting cycle including

identifying, measuring and recording business transactions, preparation of adjusting journal

entries, trial balance, financial statements, and closing entries. Lab includes basic excel

instruction and application. Recommended for sophomores.

Prerequisite(s): All department majors must have a personal notebook computer on entry into

ACC 201. Specific hardware requirements are available from the Fermanian School of Business.

ACC 202 - Principles of Managerial Accounting (3)

The study of accounting information systems used to assist decision makers through identifying,

measuring, and processing relevant information and communication the information through

reports. Topics include cost concepts and allocations, cost volume profit analysis, budgeting,

performance measurement and evaluation techniques. Recommended for sophomores.


Pre- or Co-requisite: MTH 123 or MTH 133, or consent of instructor for non-majors.





A review of the accounting reporting process with in-depth study of generally accepted

accounting principles as they relate to asset, liability, and their related income statement

accounts. Time value concepts and the recognition of revenue also are studied.

Prerequisite(s): ACC 202; MTH 123 or MTH 133, or consent of instructor for non-majors.


Study and analysis of stockholders’ equity and special accounting problems, including

accounting for investments, dilutive securities, income taxes, pensions and post-retirement

benefits, and leases. A study of accounting for business combinations and consolidated financial

statements is also included.


ACC 375 –Managerial Cost Accounting (3) A study of basic cost accounting concepts and procedures, with emphasis on the development,

interpretation, and application of managerial accounting information for planning, control, and

decision making. Topics include financial statement analysis, breakeven analysis, and profit

planning.


ACC 410 - Federal Tax Accounting I (3) A study of the basic federal income tax laws as they relate primarily to individuals. Emphasis on

gross income, deductions, depreciation and cost recovery, gains and losses, property transactions,

passive activities, and tax planning.


ACC 411 - Federal Tax Accounting II (3) A study of federal income tax laws as they relate to corporations, partnerships, tax exempt

entities, and estates and trusts. Federal gift and estate tax, international transactions, tax planning,

and tax administration are discussed.


ACC 421 - Advanced Accounting (3) A study of accounting for government, not-for-profit, partnership, and multinational entities, and

other special topics.



An applications-oriented course designed to develop the financial statement analysis and other

financial analysis tools essential to evaluating the performance and accessing the value of

companies from a decision maker’s perspective. Topics include the analysis of financing,

investing and operating activities, ratio analysis, equity and credit analysis, cash-based and

earnings-based valuation models and forecasting.




ACC 460 - Auditing (3) A study of the attest function of independent public accountants, with emphasis on the

philosophy of auditing, auditing standards, professional conduct, legal liability, internal control,

audit evidence and techniques, and accountants’ reporting responsibilities. Some business law

topics related to the Uniform Commercial Code, agency law, and other selected topics are

included.

Prerequisite(s): ACC 371or consent of instructor.

Pre or Co-requisite: ACC 421 or consent of instructor.


On-the-job participation involving decision-making and problem solving using techniques, skills

and knowledge acquired in the classroom. May be repeated for a maximum of six units. Graded

Credit/No Credit.

Prerequisite(s): Senior standing and consent of the dean and faculty in the Fermanian School of

Business.


Study in a special topic to be determined by the school. Open to juniors and seniors only. May be

repeated for a maximum of six units.


ACC 491 – Independent Studies in Accounting (1-3)

An intensive study of a selected topic under the direction of an instructor. Qualified students as

well as the proposal for study must be approved by the departmental instructor(s) and the school

dean. Course is open to upper-division students. May be repeated for a maximum of six units.


Business Courses


An introduction to contemporary business organizations including an examination of: the

changing business environment; forms of business ownership; innovation and new product

development; strategic management and value chain analysis; the five functions of management;

marketing; operations and supply chain management; human resource management; accounting;

finance; and information and communication management systems. The Christian perspective on

the purpose of business and the call of Christ on the Christian executive will be an integral part

of every aspect of the course. The function of business to serve the Kingdom of God, operate

based on the principles of love, justice, and holiness, and to leave society better off, especially

for the weakest among us, will be a focus of the course.

BUS 201 – Legal Environments of Business (3)

A comprehensive overview of legal issues encountered in business including the legal system,

business organization, contracts, torts, real and personal property, legal remedies, trusts,

international topics, and governmental regulation.


BUS 313 – Administrative Communication (3) With an emphasis on speaking and writing in the business field, this course is designed to help

students improve and polish their professional communication skills in the workplace. In this

course, students learn the skills needed to secure employment and communicate effectively in a

professional business setting. Specifically, students learn to create an impressive resume, write

and deliver various professional reports, effectively interview for employment, compose

professional routine and persuasive letters, conduct informational interviews, and create

professional portfolios. Students exit the course with the professional communication skills

needed to stand out in the business world and in the job search process.



Economics of the real estate market, real property, ownership and transfer of real property

including deeds, mortgages, escrow, title insurance, appraisal techniques, financing methods,

leases, development, management, and agency. Prepares students to take the real estate broker’s

license exam.


Explores the principles and practices of sustainability in the home, in organizations, in local

communities, and as national and world citizens. Topics include current environmental

challenges, a critique of current cultural and societal practices as they impact the environment,

the biblical foundation for creation care, and, in particular, practical steps that can be taken as

individuals and in association with others that improve our care for creation.

Prerequisite(s): BIO 102 or BIO 105, and Junior or Senior standing, or consent of instructor.


An overview of challenges and opportunities in international business. Students research one

region in depth for development of a business proposal. Attention to cross cultural issues in

management and marketing, and business ethics in international settings.

Prerequisite(s): MGT 212


This course requires on-the-job experience in the business field where students exercise decision

making skills, problem solving skills, communication skills, and business knowledge acquired in

the classroom. In addition to on-the-job training, students create a professional online e-portfolio

with sections including: job application (cover letter, resume, letters of recommendation),

personal background, target industry information, work samples, and internship

reports/evaluations. This course may be repeated for a maximum of six units. Graded Credit/No

Credit.

Prerequisite(s): BUS 313, Junior or Senior standing, and consent of instructor.

BUS 490 – Special Topics in Business Administration (3)








BUS 491 – Independent Studies in Business Administration (1-3)





Economics Courses


A survey of economics including both macroeconomics and microeconomics for non-majors. A

general understanding of economic systems, markets, exchange, consumer and producer

behavior, resource efficiency, the role of government, money and banking, economic

stabilization, economic opportunity, income inequality and the global economy, with primary

focus on economic problems and applications to global, national and personal issues.


ECO 101 - Principles of Macroeconomics (GE) (3)

Fundamental principles governing production, distribution, and exchange of wealth with

emphasis on current economic problems, geared for majors. This course is the macroeconomic

approach, emphasizing national income determination, fiscal policy, monetary policy and

economic stabilization policy, international linkages, balance of payment issues, exchange rate

determination and international trade.


ECO 102 - Principles of Microeconomics (GE) (3)

Fundamental principles governing production, distribution, and exchange of wealth with

emphasis on current economic problems, geared for majors. This course is the microeconomic

approach, emphasizing consumer choice theory, decision making of firms based on costs and

revenues, income determination and distribution, market structures, market failures, the

economic role of government in a mixed economy, and comparative economic systems.

Prerequisite(s): MTH 099 or equivalent. ECO 305 – Mathematical Economics (3)

This course prepares the student in basic mathematical concepts and tools needed to understand

economic theory at the intermediate level. Applications of calculus, linear equations, matrix

algebra and linear programming to constrained optimization, macroeconomic models, consumer

behavior, elasticity, production, general equilibrium, efficiency and exchange, and input-output

models.

Prerequisite(s): ECO 101, ECO 102 and MTH 123 or equivalent.


This course will prepare the student in fundamental conceptual foundations of microeconomics at

the intermediate level, including consumer theory, producer theory, market equilibrium, the




structure of markets, general equilibrium, and exchange. A primary focus will be on analytical

thinking skills, economic problem-solving, and real world applications.

Prerequisite(s): ECO 102 and ECO 305 or consent of instructor.

ECO 315 - Theories of Economic Development (3)

The course, theories of economic development, introduces students to the contents of the theory

and practice of economic development. While studying this course, students are not only

exposed to the orthodox theories and models of development, but also gain deeper insights into

the significance of the quality of the human factor (HF) to development and underdevelopment.

Prerequisite(s): ECO 101 and ECO 102 or consent of instructor.


Analytical tools of economics are used to explain the spatial and economic organization of cities

and metropolitan areas. Urban problems such as poverty, slums, housing, crime, congestion,

pollution, urban renewal, and finance are identified. Empirical evidence is examined and

effective policy solutions discussed.

Prerequisite(s): ECO 102 and MTH 123.


This course will prepare students to gain an understanding of the diverse macroeconomic models

at the intermediate level. The teaching and learning of intermediate macroeconomics focuses on

the variables that determine national output, income, employment, money, inflation, interest

rates, exchange rates, capital flows, and international trade. The theory of economic growth and

macroeconomic equilibrium analysis forms an integral part of this course. The development of

modern macroeconomic models are presented and discussed. The Keynesian IS-LM model will

be used, among others, to explain economic fluctuations and fluctuations in monetary and fiscal

policies within closed and open economies.


ECO 380 – Money and Banking (3) The functions of money, credit and banking in the economic system, monetary standard, banking

and monetary theory, central banking, and government fiscal policies.



This course presents detailed treatment of theories and models of international trade, rationale for

barriers to trade, government trade policies, international trade agreements and organizations,

balance of payments, exchange rate regimes, currency unions, and foreign debt issues.



ECO 440 – The Economics of Race, Class, and Gender (WS) (3)

A study of economic issues pertaining to race, class and gender, including economic status,

poverty and inequality. Factors influencing economic status and opportunity, such as culture,

family composition, education, work, labor market discrimination, economic value, and

macroeconomic variables are considered. Alternative perspectives on causes of poverty and









inequality are examined, and feminist economic thought is discussed.

Prerequisite(s): ECO 100 or ECO 101 or ECO 102 or consent of instructor.


A study of the history of the development of major concepts of economic analysis and theory.

Emphasis is placed on the role of the economic, political, social, and religious environments in

the development of economic thinking and analysis. Consideration is given to the major

economic theorists and how biblical concepts influence their thinking.

Prerequisite(s): ECO 101 and ECO 102. ECO 460 – Applied Econometrics (3)

Applications of regression analysis to understanding the relationships between

underdevelopment and development and the causal factors. Students learn about estimation

techniques and how to apply their results to making inferences that may form the foundation for

development planning and economic policy. Data problems such as multicollinearity,

heteroskedasticity, autocorrelation, missing values, are discussed.

Prerequisite(s): ECO 101, ECO 102, and MTH 203.


This course focuses on extensive study, evaluation, and analysis of the various approaches to

development planning and policy from a historical perspective. As such, the course uses as case

study materials the development plans of various developing countries. A selection of actual

development plans and policies from different regions of the world are studied, analyzed, and

critically evaluated on the basis of their performance effectiveness—the extent to which they

were successful in dealing with social, economic, and political problems. This evaluation process

also takes a detailed look at the extent to which these plans either focused on or ignored people

development.





ECO 491 – Independent Studies in Economics (3)




Prerequisite(s): Consent of instructor

Finance Courses


An introduction to the principles that guide the financial management of a business enterprise,

with an emphasis on decision making and value creation. Topics include





financial analysis, time value of money, risk and return, security and business valuation, capital

budgeting, cost of capital, capital structure and dividend policy.

Prerequisite(s): ECO 102; ACC 202; MTH 123 or MTH 133 and MTH 203, or consent of

instructor for non-majors.

FIN 385 – Intermediate Finance (3) A more in-depth study of the major decision making areas of financial management covered in

FIN 335 along with the study of more advanced finance topics. Case studies will be used to

apply concepts to business situations. Topics studied more in-depth include valuation, cost of

capital, capital budgeting, dividend policy and risk and return. Additional topics include mergers

and acquisitions, bankruptcy and reorganization, risk management, working capital management

and finance for emerging businesses.



A study of the principles and techniques of security and investment analysis. Topics include

securities markets, risk and return, modern portfolio theory, investing in common stocks and

fixed-income securities, portfolio management and derivative securities, including options and

futures.



An applications-oriented course designed to develop the financial statement analysis and other

financial analysis tools essential to evaluating the performance and accessing the value of

companies from a decision maker’s perspective. Topics include the analysis of financing,

investing and operating activities, ratio analysis, equity and credit analysis, cash-based and

earnings-based valuation models and forecasting.




A study of the principles and practices at the core of multinational finance, including the

financial issues faced by corporations operating in an international environment. Topics include

the global financial environment, foreign exchange markets and instruments, financing global

firms, multinational capital budgeting and international portfolio diversification.


FIN 490 – Special Topics in Finance (3)




FIN 491 – Independent Studies in Finance (1-3)






Management Courses


A study of the manager’s role in the organization, including the tasks of planning, organizing,

leading, and controlling. Attention to managerial implications of social responsibility and

international management. Students undertake a group project, applying the theory and computer

technology to a task.


A study of human behavior in social organizations. It provides an overview of human behavior at

the individual, group, and organizational level with an emphasis on enhancing organizational

effectiveness. Topics include an examination of the environment, structures, groups, and

individuals. It is intended to help participants acquire skills and analytic concepts to improve

organizational relationships and effectiveness.

MGT 374 – Human Resource Management (3)

A study of organizational behavior, selection procedures, performance appraisal, compensation,

industrial relations, human factor engineering, and consumer behavior applications of

psychological theory and research.

Prerequisite(s): MTH 203 and MGT 212.


An exploration of the fundamentals of entrepreneurship including its history, personalities, styles

and trends, with emphasis on the practical steps related to the creation and birth of new profit and

nonprofit organizations and businesses. The student will examine the factors which create,

sustain and further entrepreneurial goals, including competitive forces, opportunity recognition,

venture context, risk and reward and the critical importance of human capital for entrepreneurial

success.


An investigation and review of a wide variety of leadership concepts, practices and theories.

Includes an examination of biblical leadership; the role of leadership in organizations; the

historical examination of arious leadership models; and the contributions of leaders to a modern

society. Case studies, special guest speakers, exercises, and group projects facilitate the practical

application of leadership by students.



Application of management principles to nonprofit organizations, including managing

volunteers, advising board of directors, accounting, investment, financial management,

marketing, fund raising, ethics and responsibility to society and donors.

Prerequisite(s): MGT 212 or consent of instructor.






An analysis of the information support systems which aid the manager in the decision-making

process. Topics include mathematical and computer models for production and operations

management, allocation of resources, planning, and financial analysis.


MGT488 – Strategic Management (3)

This course serves as a capstone experience for business students. It seeks to integrate the diverse

areas of business study through formal instruction, case analysis and in-depth analysis of a

current problem facing a local business organization. Classroom instruction focuses on the

strategic management/business policy development process. A formal team presentation of a

problem solution to the business owner is required for successful completion.

Prerequisite(s): FIN 335 or ACC 371 (concurrent enrollment acceptable) and Senior standing.

MGT 490 – Special Topics in Management (3)




MGT 491 – Independent Studies in Management (1-3)





Marketing Courses


A study of the role of marketing in the organization, in society, and in a global economy. Topics

include market analysis, consumer and business marketing, product planning, pricing,

distribution, promotion, and ethical issues. Special emphasis will be given to marketing strategy

formulation.

MKT 333 – Consumer and Organizational Buying Behavior (3) A study of how consumers and organizations process information and make purchase decisions.

Topics include personal, interpersonal, organizational and ethical influences on the decision-

making process. Special emphasis will be given to understanding buying behavior for

developing consumer and organizational marketing strategy.



Overview of the role of a sales person and of the sales function. Development and execution of

sales presentation with attention to prospecting, sales call planning, the approach, the

presentation, negotiation, closing and after-sale follow-up and service. Selected sales




management topics include recruiting, training, motivating, and evaluating salespeople, as well

as ethical issues and perspectives.



A study of the marketing communications function. Topics include media strategy, creative

strategy, internet, digital media, and ethical issues. Special emphasis will be given to developing

an integrated marketing communications campaign.



A study of marketing fundamentals in a global economy. Topics include identification of global

marketing opportunities, market entry strategies for global markets, and managing cultural

differences ethically in product, pricing, promotion, and distribution strategies.



A study of research methods for gathering, analyzing, and reporting research for marketing

decision-making. Topics include problem formulation, research design, data collection,

interpreting results and generating proposed solutions.

Prerequisite(s): MKT 332 and MTH 203.


Capstone course designed to develop skills in strategic marketing management. Topics include

the analysis of market opportunities, marketing mix decisions, and implementation of effective

marketing strategies. Special emphasis will be given to market analysis and marketing strategy

formulation.

Prerequisite(s): MKT 332, MKT 333, MKT 334, MKT 336, MKT 340, and MKT 432.

MKT 490 – Special Topics in Marketing (3)




MKT 491 – Independent Studies in Marketing (1-3)






Impact on Other Departments Dr. Ivan Filby consulted with the following departments and schools regarding the impact of the

FSB curricular changes on their programs. The responses, outlined below, were generally

favorable and chairs in other departments were willing to accommodate the curricular changes in

FSB.

Art and Design

Email communication occurred with Dr. Karen Sangren, Chair. The FSB proposal impacts the

Graphic Design major, which uses two courses in FSB. Both of these courses are changing from

4 to 3 units, for a net change of -2 units in the major. In an email dated October 26, 2012, Dr.

Sangren said she is fine with these changes.

Communication and Theatre

One meeting and several email communications occurred with Dr. GL Forward and Dr.

Kathleen Czech. Dr. Paul Bassett, Chair, was copied in on the email correspondence. The FSB

proposal affects courses included in the Managerial and Organizational Communication major

(MOCM) program. Continued communication about the final details occurs, but the department

has accepted and approved the FSB changes as they relate to the MOCM major.

Response from Dr. GL Forward:

“Kathleen and I have no objection to your proposals as related to MOCM”

Email communication, October 30, 2012

Family and Consumer Sciences

One informal conversation, a formal meeting, and email communication occurred with Dr. Kay

Wilder, Chair. The FSB proposal will impact three majors in the department of family and

consumer sciences. The Fashion Merchandising major uses four courses in FSB, three that are

changing from 4 to 3 units, and one that is changing from 2 to 3 units, for a net change of -2

units. The Interior Design major uses three courses in FSB, two that are changing from 4 to 3

units, and one that is changing from 2 to 3 units, for a net change of -1 unit. The Food Services

major uses eight courses in FSB, seven that are changing from 4 to 3 units, and one that is

changing from 2 to 3 units, for a net change of -6 units. In a meeting on October 30, 2012, Dr.

Wilder said that she is supportive of the changes in the FSB curriculum proposal.

History and Political Science

Email communication occurred with Dr. Rosco Williamson, Chair. The FSB proposal impacts

the International Studies major, which uses three courses in FSB, specified as options. All three

of these courses are changing from 4 to 3 units, but will only impact students who select one of

these course options. One of the three courses, ECO 410 – International Economics, is cross-

listed with POL 437. Both of these courses will be changed from 4 units to 3 units in the Catalog.

In an email dated October 26, 2012, Dr. Williamson said he is fine with the changes.

Mathematical, Information and Computer Sciences

Several conversations occurred over email with Dr. Maria Zack, Chair. The proposal is to

remove CSC 181 as a requirement for FSB majors.


Response from Dr. Maria Zack:

“Our department affirms your decision to remove CSC181 from the list of required classes for

the majors in your department. This will reduce the number of sections of CSC181 taught in our

department to one per semester (2 per year) which is a reduction from our previously scheduled

3-4 sections per year. This should allow the course to remain for the students that you encourage

to take CSC181 to brush up on their Excel skills before taking accounting courses.”


Psychology

Communication occurred with Dr. John Wu, Chair, via email. The proposal is to drop the major

in Industrial-Organizational Psychology. This major is no longer shared by both FSB and

psychology. However, it uses psychology courses. In an email message on October 25, 2012, Dr.

Wu confirmed that the psychology department has no problem with FSB dropping this major.

School of Education

Email communication occurred with Dr. Carol Leighty, Dean, and Dr. Conni Campbell,

Associate Dean. The FSB proposal affects five courses that the School of Education uses for

their pre-business concentration in Liberal Studies. Three of these courses will shift from 4 to 3

units, and two will shift from 2 to 3 units, yielding a net -1 unit difference in the requirements.

Response from Dr. Conni Campbell:

“I’ve noted the changes and there will be no negative effect on our students who choose Pre-

Business as their concentration. We do support your proposal.”


Women’s Studies

Email communication occurred with Dr. Linda Beail, Director. The FSB proposal impacts one

course which is an option in the women’s studies minor. This course will be shifting from 2 to 3

units. In an email dated October 26, 2012, Dr. Beail expressed her acceptance of the proposal

and said that she was glad the course was gaining a unit in the changes.

Response from Dr. Linda Beail:

“Glad it’s gaining a unit, too!”

Email dated October 26, 2012

Transitions and Student Advising Students will have a choice to elect the new Catalog (2013-2014) with its new selection of major

programs, or stay on the old Catalog (2012-2013, or prior).

Students who continue on the old Catalog (2012-2013, or prior) will receive a revised advising

guide that outlines the course requirements to finish their degree program based on the curricular

changes and a transition plan. A sample advising guide for Business Administration appears in

Appendix L. Students will take the revised courses, which are 3 units instead of 4 and 2 units,

and will be required to take elective courses to meet a minimum of 49 units for the BA degree in

Business Administration.


For students who come in on the new Catalog (2013-2014), or who came in on an earlier Catalog

but elect the 2013-2014 Catalog in order to work toward one of the new major programs, new

advising guides will be available. For a sample of these advising guides, see Appendix M.

Conclusion In conclusion, the FSB believes that revising our academic program to create a common core and

adding major programs with significant depth will respond to our accreditation review and

assessment data. It will bring us into line with comparator schools, but most importantly the

curricular revisions will benefit our students’ preparation for future careers and their

understanding of “more than the bottom line,” the idea of utilizing business practices to build the

kingdom of God and leave people better off, especially the weakest among us.


Final Check-off List

__X__ the College Dean has been consulted.

Dr. Holly Irwin and Dr. Kathy McConnell were consulted several times prior to the current

academic year as the FSB was working on a significant curriculum review and overhaul. During

a meeting with Dr. Irwin and Dr. McConnell on Sept 24, 2012, Dr. Ivan Filby and Dr. Becky

Havens provided an overview of the curriculum changes, including changes in major programs

and degrees, Catalog changes, the impact on staffing, and the reasons for the changes, which

were discussed with Dr. Irwin and Dr. McConnell. Advice for proceeding was given, and

subsequent conversations and consultations took place over email.

__X__ All affected departments have been contacted and the results are indicated in the proposal.

The following departments are willing to accommodate the curriculum changes in the FSB.

Details are given in the proposal in the section entitled, Impact on Other Departments.

__X__ Dr. Karen Sangren, Art and Design

__X__ Dr. GL Forward, Communication and Theatre

__X__ Dr. Kay Wilder, Family and Consumer Sciences

__X__ Dr. Rosco Williamson, History and Political Science

__X__ Dr. Maria Zack, Mathematical, Information and Computer Sciences

__X__ Dr. John Wu, Psychology

__X__ Dr. Conni Campbell, School of Education

__X__ Dr. Linda Beail, Women’s Studies

__X__ The proposal has been voted on by the department.

The FSB faculty voted to approve the proposal on October 17, 2012 (stated on page 1, heading).

__X__ Appropriate contacts have been made with the library and media services.

Dr. Becky Havens met with Dr. Frank Quinn, Director of Ryan Library, on November 5. While

current resources in the library are adequate to support the new major programs, Dr. Quinn will

provide a list of additional data bases and sources that may be helpful to the FSB pertaining to

the new curriculum and a review of library holdings for specialized areas in marketing,

management, finance and economics will be discussed. The FSB faculty will review it and Dr.

Quinn will use input from the faculty to prioritize acquisitions in the future.

__X__ WASC credit hour standards have been met.

All new and revised courses will meet the standards as set by the United States Department of

Education with regard to the credit hour definition. One semester unit represents an hour

(minimum fifty minutes) of class time per week for at least 15 weeks (Carnegie definition). Two

hours of preparation are normal for each hour of class. Each of the new and revised courses in

the new curriculum will be scheduled according to these guidelines.


Direct instructional hours will be scheduled according to the following guidelines:

1 credit hour = 750 minutes instructional time

2 credit hours = 1,500 minutes instructional time



__X__ Staffing impact has been addressed.

A full staffing impact analysis of undergraduate course offerings is given in Appendix J. Faculty

load assignments are given in Appendix K, including both undergraduate and graduate teaching

assignments. The new curriculum can be taught within the current faculty resource allotment in

the FSB. This is demonstrated by the analysis of course offerings and faculty load assignments,

and is due to the shift from 4-unit courses to 3-unit courses.

Final Summary The course and staffing impact has been reviewed by the school and college dean, and by the

appropriate administrators. For an overview of old and new course offerings (Catalog), see

summary charts in the proposal on pages 42-45, and Appendix I. All courses are included in the

charts, but ECO 101 and 102 are not included in the unit change counts below, because they are

the only two courses in the curriculum that are not changing significantly. A distinction is made

below between “All Courses” and “Substantive Courses,” which are defined in the footnotes. For

a complete analysis of the staffing impact by mapping old and new course offerings using an

Excel spreadsheet, see Appendix J.

Curriculum Change Impact Old New Net Impact

Curriculum Impact with All Courses1

Total course additions (Catalog): 60 units +14 courses

Total course deletions (Catalog): 46 units

Total unit additions (Catalog): 165-178 units +16-20 units

Total unit deletions (Catalog): 149-158 units

Curriculum Impact with Substantive Courses2

Total course additions (Catalog): 46 units +8 courses

Total course deletions (Catalog): 38 units

Total unit additions (Catalog): 148 units +6 units

Total unit deletions (Catalog): 142 units

Staffing impact/increase or decrease

(Offerings):3

274 units 259 units -15 units

11.42 FTE 10.79 FTE -0.63 FTE 1 “All Courses” include variable unit courses—special topics and independent studies, which are

not taught very often, require special permission, and do not impact the budget on a regular

basis, and so they are not included in the staffing impact (course offerings) analysis. 2 “Substantive Courses” include courses that are taught on a regular basis, impact the budget on a

regular basis, and so they are included in the staffing impact (course offerings) analysis. 3 FTE = “full time equivalent” = annual instructional units / 24


Appendix A

FSB Assessment Data

The Fermanian School of Business currently offers Bachelor of Arts in Accounting, Business

Administration, Industrial Organization Psychology and International Development Studies.

Figure A.1 presents an overview of the number of students in each major. Enrollments have

increased in Accounting, from 26 majors in 2006 to 51 in 2011; remained stable in International

Development Studies at around 19 majors; and have declined in Industrial-Organizational

Psychology and Business Administration.

Figure A.1: FBS Declared Majors (IPEDS)

Assessment data used during ACBSP self-study report 2010 and ACBSP Quality Assurance

Report 2012 showed a consistent weakness in Business Management Major. The FSB has

traditionally had a very strong Accounting program, but the Business Administration major has

lagged behind on various indicators. For example, Figures A.2 and A.3 show that Business

Administration lags behind Accounting on both retention and graduation rates.

Figure A.2:

IPEDS First Year Retention Rates

Figure A.3:

IPEDS Graduation Rates

More worrying is the exit data from Educational Benchmarking (EBI) that shows while FSB

Accounting graduates are the second most satisfied graduates among six competitor colleges

Business Management majors express a much higher level of dissatisfaction placing 5th

out of six

colleges.


In addition, as Figure A.4 shows, Educational Testing Service (ETS) Major Field Achievement

Test (MFAT) scores reveal that Accounting majors score well above average, but Business

Administration majors perform more poorly that they should given the quality of each incoming

class (see Figure A.3). For example, the score in international awareness is low (30th

percentile),

which is explained by the fact that an international business course is missing in the business

core, rather than student quality. Similar results occur in the discipline of management and other

business disciplines. This speaks to the need for more depth in the Business Administration

major.

Figure A.4: ETS/ MFAT Tests

Accounting, International and Management

Percentage below PLNU students


Other assessment data points to the need for change. For example, our 2011 survey of alumni

and employers revealed a disparity between the courses that alumni and employers regard as

important to career success. In Figure A.5, employer responses emphasize the importance of

leadership to career success, which was not even mentioned by alumni, who are currently not

required to take a course in leadership as a part of the core courses in the FSB Business

Administration program. In order to demonstrate to the ACBSP that the FSB is taking outcomes

assessment seriously, we need to add a course in leadership to the Business Administration major

in the area of management, which is the new BS in Management.

Figure A.5: 2011 FBEI survey of FSB alumni and Employers

The Fermanian Business & Economic Institute – business & economics in action ©FBEI2011

Most Important Subjects for Undergrads

Alumni:

1. Accounting

2. Administrative

Communication

3. Economics

4. Finance

External Views:

1. Principles of

Management

2. Leadership

3. Accounting

4. Administrative

Commmunications

5. Finance


Appendix B

Comparator Data

The following chart provides business majors offered among schools that are considered to be

comparators to Point Loma Nazarene University. Nearly all 20 have majors in Accounting and

Marketing. The majority have majors in Management, International Business, Finance and

Economics, although for two schools this includes combined Economics/Finance programs. Just

over half have a general Business Administration program, one with emphases. Three of the 20

schools have an Entrepreneurship program.

Sample of 20 Universities

Business Majors Offered

University Acct Econ Mgt Mktg Fin Entre Bus Ad IB Other

Azusa X X X X X X

Biola X X X X IS

Cal Baptist X X

George Fox X X X X X X X

NNU X X X X X X

Northwest X X X X X

SPU X X X(1)

SNU X X X X X

SW Baptist X X(2)

X X X(2)

X Econ/Fin

OK Christian X X X X X X

Hardin/Simm X X X X X Pub Ad, C/S,

NP

ONU X X(2)

X X(2)

Econ/Fin

MVNU X X X X X X

TNU X

Anderson X X X X X X X X

Messiah X X X X

Lipscomb X X X X X X X

OK Baptist X X X X X

Harding X X X X X X Econ Dev,

Health Care

Mary Hardin

Baylor

X X X X X X X

Totals 19 9-11 14 18 12-14 3 11 13

Notes: (1)

This school has a general Business Administration program with emphases (SPU) (2)

These schools have combined Economics/Finance programs (SW Baptist, ONU)

Source: Research by Kenneth D. Armstrong, 2/12/12


The next chart provides information about our primary comparator universities in the county of

San Diego, and the majors in their schools of business. As the chart reveals, our local

comparators have majors in marketing, finance, accounting, and economics, although economics

is housed in its own separate department (not business) in two of the three universities.

San Diego County Universities

Undergraduate Business Schools

Majors

SDSU USD CSU SM Total

Business Administration X 1

Marketing X X X 3

Management X(1)

X(2)

2

Finance X X X 3

Accounting X X X 3

Real Estate X X 2

Financial Services X 1

Management Information Systems X X 2

International Business/Global Business

Management

X X(3)

2

Supply Chain Management X 1

Business Economics X 1

Economics X(4)

X X(5)

3

Notes: (1)

Includes a specialization in both Entrepreneurship and Human Resource Management

(SDSU) (2)

Includes tracks in both Entrepreneurship and Management & Organization (CSU SM) (3)

Includes tracks in both Entrepreneurship and Marketing (CSU SM) (4)

Economics resides in the Department of Economics, in the College of Arts and Letters

(SDSU) (5)

Economics resides in the Department of Economics, in the College of Humanities, Arts,

Behavioral and Social Sciences (CSU SM)

Source: Research by Kenneth D. Armstrong, 2/12/12 and Rebecca A. Havens, 10/24/12

Among our comparators, specialized majors beyond Business Administration are common,

particularly Accounting, Marketing, Management, Finance and Economics. These are the majors

the FSB chose in its curriculum revision.


This chart provides data on business curriculum characteristics for comparator schools, including

whether courses are offered as 3 or 4 units, whether the school of business has a common core

(CPC), how many units are required by the major programs, and how many total units are

required for the common core plus majors.

Comparison of Certain Business Curriculum Characteristics (units)

Institution 3-4 hr Classes CPC Majors Total

Azusa 3 45 21 66

Biola 3 42 18 60

Cal Baptist 3 39 21 60

George Fox 3 42 18 60

Whitworth 3 33 22 55

Anderson 3 37 18 55

USD 3 46 15 61

Westmont 4 30 20 50

Harding University 3 38 30 68

Lipscomb 3 48 21 69

Oklahoma Christian 3 46 21 65

Source: Research by Kenneth D. Armstrong, 2/12/12


The following chart shows how 23 schools of business in three categories—San Diego schools of

business, top ten undergraduate schools of business, and southern California (regional) Council

of Christian Colleges and Universities (CCCU) schools of business—name their degrees and

major programs. The most common degree name is Bachelor of Science in Business

Administration. The second most common is Bachelors of Business Administration. And the

third much less common name is Bachelors in the major specific area, such as Bachelors in

Management.

Sample of 23 Universities

Business Degree Names

Source: Research by Dan Bothe, 11/8/12

University BS in Business Administration (1)

Bachelors of Business Administration BS in Major Name (2)

San Diego Universities

SDSU X

CSU San Marcos X

USD X

Top 10 Undergraduate Business Schools

Notre Dame X

University of Virginia X

Cornell X

University of Pennsylvania X

Emory X

MIT X (3)

Michigan X

Washington University (St. Louis) X

Boston College X

U. of North Carolina X

Southern California CCCU Schools

APU X

Biola X

Cal Baptist X (4)

X (4)

Concordia University Irvine X

Hope International X

Masters College X

SD Christian College X

Simpson University X

Vangaurd University Southern Cal X

Westmont College X

Notes:

(2) Such as BS in Finance, BS in Marketing and BS in Management.

(3) MIT only offeres one degree, a BS in Management Science.

(4) Cal Baptist offers several degrees with both types of names.

Primary Business Degree Name Used

(1) With majors or concentrations such as Finance, Marketing or Management offered. A few schools use other names besides, or in addition to, "Business" such as "Commerce" or

"Economics". Some offer a BA rather than a BS.


Appendix C

ACBSP Criterion 6.1.3

Undergraduate Common Professional Component (CPC)

Note: These guidelines are taken from page 44 of the ACBSP Standards.

Criterion 6.1.3 Undergraduate Common Professional Component (CPC)

Programs that include a B.A. (with a business major), B.S. (with a business major), B.B.A.,

B.S.B.A., or objectives that imply general business preparation with or without a functional

specialization must include coverage of the Common Professional Components (CPC) at the

level prescribed by the ACBSP. The CPC as outlined below must be included in thecontent of

the courses taught in the undergraduate programs of all accredited schools and programs. Each

CPC area must receive a minimum coverage of two-thirds of a three (3) semester credit-hour

course (or equivalent), or approximately 30 coverage hours.

UNDERGRADUATE COMMON PROFESSIONAL COMPONENT

Functional Areas a. Marketing

b. Business Finance

c. Accounting

d. Management, including Production and Operations Management,

Organizational Behavior, and Human Resource Management

The Business

Environment

e. Legal Environment of Business

f. Economics

g. Business Ethics

h. Global Dimensions of Business

Technical Skills i. Information Systems

j. Quantitative Techniques/Statistics

Integrative Areas k. Business Policies, or

l. A comprehensive or integrating experience that enables a student to

demonstrate the capacity to synthesize and apply knowledge and

skills from an organizational perspective.

Note: If your institution deviates significantly from these historically proven coverage levels, you

must explain your explicit rationale for the reduced requirements, and provide performance

evaluation results to demonstrate that your coverage is sufficient as related to your program

objectives.

CPC topics covered in business core courses are not mutually exclusive. The CPC hours shown

in this summary total more than 45 because certain topical areas of the CPC are covered along

with the primary subject of marketing. For example, a lecture on international marketing could

include hours under CPC headings of both “Marketing” and “Global” dimensions.


Appendix D

California Board of Accountancy (CBA)

Educational Requirements for CPA Licensure

Beginning January 2014

Baccalaureate Degree – 150 Semester Units

24 Semester Units – Accounting Subjects

Accounting Auditing Taxation

Financial Reporting Financial Statement Analysis External & Internal Reporting

24 Semester Units – Business-Related Subjects

Business Administration Business Management Business Communications

Economics Finance Business Law

Marketing Statistics Mathematics

Computer Science &

Information Services

Business-related law courses

offered at an accredited law

school

Any accounting subjects in

excess of the 24 units needed to

fulfill the accounting

requirement

20 Semester Units – Accounting Study (Proposed)

Minimum 6 semester units in accounting subjects (see above)

Maximum 14 semester units in business-related subjects (see above)

Maximum 9 semester units in other academic work relevant to business and accounting (maximum 3

units from any one area)

o Skills-based courses – Courses completed in the following disciplines: English,

Communications, Journalism, and the Physical, Life, Natural,

& Social Sciences

o Foreign Languages/Cultural &

Ethnic Studies –

Courses in foreign languages and courses with the terms

culture, cultural, and ethnic in the titles

o Industry-based courses – Courses with the words “industry” or “administration” in the

title or courses completed in the following disciplines:

Engineering, Architecture, and Real Estate

Maximum 4 semester units in internship/independent studies

Completion of a Master of Accounting, Taxation, or Laws in Taxation equivalent to 20 semester units

of accounting study


10 Semester Units – Ethics Study (Proposed)

Minimum 3 semester units or 4 quarter units in accounting ethics or accountants’ professional

responsibilities. Applicants must meet this requirement beginning January 1, 2017.

Maximum 7 semester units or 11 quarter units in courses containing any of the following terms in the

course title:

o Business Law o Corporate Governance

o Ethics o Morals

o Fraud o Organizational Behavior

o Human Resources Management o Management of Organizations

o Business Government & Society o Leadership

o Legal Environment of Business o Professional Responsibilities (non-Accounting)

o Corporate Social Responsibility

Maximum 3 semester units or 4 quarter units in courses from the following disciplines:

o Philosophy o Sociology o Economics

o Psychology o Religion o Theology

o Political Science o Cultural Studies o Ethnic Studies

o Diversity Studies o o

o Course title must contain one of the following words or terms, or the sole name in the course title

is the name of the discipline.

Introduction General Fundamentals of Survey of

Introductory Principles of Foundations of

Maximum of one semester unit in a course devoted solely to financial statement auditing


Appendix E


The following program learning outcomes are currently listed in the Catalog.



Students who complete the program in Business Administration will be able to:

1. Identify and understand definitions and terms in business administration.


administration.









BA in Accounting


Students who complete the program in Accounting will be able to:

1. Identify and understand definitions and terms in accounting.









10. Demonstrate citizenship by consistently meeting obligation in accounting.

BA in International Development Studies


Students who complete the program in International Development Studies will be able to:

1. Identify and understand definitions and terms in international development studies.


development studies.

3. Compare multiple perspectives in international development studies.

4. Evaluate and appropriately apply the concepts of international development studies.

5. Solve problems in international development studies by using the knowledge they have.

6. Communicate, in various mediums, the essentials of international studies.

7. Develop a professional presentation in their work in international development studies.

8. Articulate the integration of their faith into international development studies.



10. Demonstrate citizenship by consistently meeting obligations in international development

studies.

The revised program learning outcomes for the new FSB programs are listed here.

Business Administration, B.A.


Students who complete the program in Business Administration will be able to: 1. Identify and understand definitions and terms in business administration.


administration.









Business Administration, B.S.

Major in Accounting


Students who complete the program in Accounting will be able to: 1. Identify and understand definitions and terms in accounting.









10. Demonstrate citizenship by consistently meeting obligations in accounting.

Major in Economics


Students who complete the program in Economics will be able to: 1. Identify and understand definitions and terms in economics.

2. Demonstrate an understanding of the framework of concepts within economics.

3. Compare multiple perspectives in economics.

4. Evaluate and appropriately apply the concepts of economics.

5. Solve problems in economics by using the knowledge they have.


6. Communicate, in various mediums, the essentials of economics.

7. Develop a professional presentation in their work in economics.

8. Articulate the integration of their faith into economics.


10. Demonstrate citizenship by consistently meeting obligations in economics.

Major in Finance


Students who complete the program in Finance will be able to: 1. Identify and understand definitions and terms in finance.

2. Demonstrate an understanding of the framework of concepts within finance.

3. Compare multiple perspectives in finance.

4. Evaluate and appropriately apply the concepts of finance.

5. Solve problems in finance by using the knowledge they have.

6. Communicate, in various mediums, the essentials of finance.

7. Develop a professional presentation in their work in finance.

8. Articulate the integration of their faith into finance.


10. Demonstrate citizenship by consistently meeting obligations in finance.



Students who complete the program in International Development will be able to: 1. Identify and understand definitions and terms in international development.


development.

3. Compare multiple perspectives in international development.

4. Evaluate and appropriately apply the concepts of international development.

5. Solve problems in international development by using the knowledge they have.

6. Communicate, in various mediums, the essentials of international development.

7. Develop a professional presentation in their work in international development.

8. Articulate the integration of their faith into international development.


10. Demonstrate citizenship by consistently meeting obligations in international

development.

Major in Management


Students who complete the program in Management will be able to: 1. Identify and understand definitions and terms in management.

2. Demonstrate an understanding of the framework of concepts within management.

3. Compare multiple perspectives in management.

4. Evaluate and appropriately apply the concepts of management.

5. Solve problems in management by using the knowledge they have.

6. Communicate, in various mediums, the essentials of management.

7. Develop a professional presentation in their work in management.


8. Articulate the integration of their faith into management.


10. Demonstrate citizenship by consistently meeting obligations in management.

Major in Marketing


Students who complete the program in Management will be able to: 11. Identify and understand definitions and terms in marketing.

12. Demonstrate an understanding of the framework of concepts within marketing.

13. Compare multiple perspectives in marketing.

14. Evaluate and appropriately apply the concepts of marketing.

15. Solve problems in marketing by using the knowledge they have.

16. Communicate, in various mediums, the essentials of marketing.

17. Develop a professional presentation in their work in marketing.

18. Articulate the integration of their faith into marketing.


20. Demonstrate citizenship by consistently meeting obligations in marketing.

The current assessment plan which includes data collection on knowledge, skills, and values, is

comprehensive for all FSB students and will enable the evaluation of each of these program

learning outcomes.


Appendix F

Student Learning Outcomes for New Courses

New Accounting Courses (ACC)


An applications-oriented course designed to develop the financial statement analysis and other financial

analysis tools essential to evaluating the performance and accessing the value of companies from a

decision maker’s perspective. Topics include the analysis of financing, investing and operating activities,

ratio analysis, equity and credit analysis, cash-based and earnings-based valuation models and

forecasting.



Student Learning Outcomes: 1. Demonstrate an understanding of financial analysis terminology and topics.

2. Apply financial analysis tools through the analysis of financial statements.

3. Develop an ability to critically analyze the results of financial statement and other

financial analysis.

4. Demonstrate a Christian worldview in the performance assessment and valuation process.

New Business Courses (BUS)


An introduction to contemporary business organizations including an examination of: the changing

business environment; forms of business ownership; innovation and new product development; strategic

management and value chain analysis; the five functions of management; marketing; operations and

supply chain management; human resource management; accounting; finance; and information and

communication management systems. The Christian perspective on the purpose of business and the call

of Christ on the Christian executive will be an integral part of every aspect of the course. The function of

business to serve the Kingdom of God, operate based on the principles of love, justice, and holiness, and

to leave society better off, especially for the weakest among us, will be a focus of the course.

Student Learning Outcomes

By the end of this course students will be able to:

1. Conduct a basic STEEPLED (Societal, Technological, Economic, Ethical, Political,

Legal, Environmental, and Demographic change) analysis

2. Describe the main sections of a business plan and explain some typical criteria used

to evaluate a business plan

3. Identify the components of the marketing mix and suggest how they can be used to

position a new or existing product

4. Explain the strategic importance of both primary and secondary value chain activities

5. Conduct a simple break-even analysis

6. Identify the strengths and weaknesses of different types of organizational structure

7. Describe the major sources of internal and external finance

8. Explain the importance of financial ratio analysis and how it can be used to diagnose

an organization’s financial health


9. Compare and contrast the shareholder concept with the stakeholder perspective

10. Articulate how successful businesses can help “the least of these”

New Economics Courses (ECO)


A survey of economics including both macroeconomics and microeconomics for non-majors. A general

understanding of economic systems, markets, exchange, consumer and producer behavior, resource

efficiency, the role of government, money and banking, economic stabilization, economic opportunity,

income inequality and the global economy, with primary focus on economic problems and applications to

global, national and personal issues.



1. Apply economic thinking to everyday life, economic problems, and current events.

2. Analyze economic systems, the strengths and weaknesses of capitalism, and the role of

government.

3. Understand the microeconomic decisions of consumers and firms, the structure of

markets, and their influence on the efficient use of society’s resources.

4. Evaluate macroeconomic trends, monetary and fiscal policy, and the national debt.

5. Reflect on a Christian response to economic issues on a personal, national, and global

level.

ECO 305 – Mathematical Economics (3)

This course prepares the student in basic mathematical concepts and tools needed to understand economic

theory at the intermediate level. Applications of calculus, linear equations, matrix algebra and linear

programming to constrained optimization, macroeconomic models, consumer behavior, elasticity,

production, general equilibrium, efficiency and exchange, and input-output models.

Prerequisite(s): ECO 101, ECO 102 and MTH 123 or equivalent.


1. Understand the mathematical methodology of economic reasoning.

2. Understand relationships among variables and various functional forms, including linear,

polynomial, exponential and logarithmic functions.

3. Use differential calculus to solve optimization problems in economics, such as utility

maximization, cost minimization, and profit maximization.

4. Use partial differentiation to understand applications in consumer theory and producer

theory.

5. Use simultaneous equation models to analyze aggregate economic activity in a general

equilibrium framework.


This course will prepare the student in fundamental conceptual foundations of microeconomics at the

intermediate level, including consumer theory, producer theory, market equilibrium, the structure of markets,

general equilibrium, and exchange. A primary focus will be on analytical thinking skills, economic problem-

solving, and real world applications.




1. Use applied mathematics to understand microeconomic concepts at an intermediate level.

2. Apply economic thinking tools, including cost-benefit analysis, to economic problems and

everyday life situations.

3. Use supply and demand modeling to evaluate economic change and microeconomic

equilibrium.

4. Use calculus to understand the theory of consumer behavior.

5. Use calculus to understand the theory of the firm.

6. Evaluate market structures of monopoly, oligopoly, monopolistic competition and perfect

competition.

7. Apply economic modeling to formulate policy regarding income distribution, externalities,

labor markets, public goods, and efficiency.


This course will prepare students to gain an understanding of the diverse macroeconomic models at the

intermediate level. The teaching and learning of intermediate macroeconomics focuses on the variables

that determine national output, income, employment, money, inflation, interest rates, exchange rates,

capital flows, and international trade. The theory of economic growth and macroeconomic equilibrium

analysis forms an integral part of this course. The development of modern macroeconomic models are

presented and discussed. The Keynesian IS-LM model will be used, among others, to explain economic

fluctuations and fluctuations in monetary and fiscal policies within closed and open economies.



1. Identify macroeconomic variables affecting inflation and employment.

2. Explain and model the causes of economic growth.

3. Analyze macroeconomic equilibrium.

4. Develop a macroeconomic model to explain economic fluctuations in a closed and an

open economy.

5. Use a Keynesian IS-LM model to explain macroeconomic change.

6. Understand diverse economic modeling at an intermediate level.

New Finance Courses (FIN)

FIN 385 – Intermediate Finance (3) A more in-depth study of the major decision making areas of financial management covered in FIN 335

along with the study of more advanced finance topics. Case studies will be used to apply concepts to

business situations. Topics studied more in-depth include valuation, cost of capital, capital budgeting,

dividend policy and risk and return. Additional topics include mergers and acquisitions, bankruptcy and

reorganization, risk management, working capital management and finance for emerging businesses.


Student Learning Outcomes: 1. Demonstrate a more in-depth understanding of the major decision making areas of

financial management, along with more advanced finance topics.

2. Apply finance concepts to various business situations.


3. Develop an ability to critically analyze major finance decisions.

4. Demonstrate a Christian worldview in the financial decision making process. FIN 425 – Financial Analysis (3)

An applications-oriented course designed to develop the financial statement analysis and other financial

analysis tools essential to evaluating the performance and accessing the value of companies from a

decision maker’s perspective. Topics include the analysis of financing, investing and operating activities,

ratio analysis, equity and credit analysis, cash-based and earnings-based valuation models and

forecasting.



Student Learning Outcomes: 1. Demonstrate an understanding of financial analysis terminology and topics.

2. Apply financial analysis tools through the analysis of financial statements.

3. Develop an ability to critically analyze the results of financial statement and other

financial analysis.

4. Demonstrate a Christian worldview in the performance assessment and valuation process.


A study of the principles and practices at the core of multinational finance, including the financial issues

faced by corporations operating in an international environment. Topics include the global financial

environment, foreign exchange markets and instruments, financing global firms, multinational capital

budgeting and international portfolio diversification.


Student Learning Outcomes: 1. Demonstrate an understanding of international finance terminology and topics.

2. Apply finance concepts to multinational firms.

3. Develop an ability to critically analyze major international finance decisions and issues.

4. Demonstrate a Christian worldview in the multinational finance decision making process.

FIN 490 – Special Topics in Finance (3) Study in a special topic to be determined by the school. Open to juniors and seniors only. May be




1. Demonstrate understanding of advanced knowledge in a special topic.

2. Use higher order critical thinking in a special topic area.

3. Demonstrate skills appropriate to a special topic area.

4. Apply sound disciplinary thinking to real world problems in a special topic area.

5. Demonstrate values in keeping with Christ-like character applied to a special topic.

FIN 491 – Independent Studies in Finance (1-3) An intensive study of a selected topic under the direction of an instructor. Qualified students as well as

the proposal for study must be approved by the departmental instructor(s) and the school dean. Course is

open to upper-division students. May be repeated for a maximum of six units.









New Management Courses


A study of human behavior in social organizations. It provides an overview of human behavior at the

individual, group, and organizational level with an emphasis on enhancing organizational effectiveness.

Topics include an examination of the environment, structures, groups, and individuals. It is intended to

help participants acquire skills and analytic concepts to improve organizational relationships and

effectiveness.


1. Explain human behavior in the workplace from three perspectives: individual, group, and

organizational.

2. Develop and use frameworks and tools to effectively analyze human issues in

organizations.

3. Reflect upon their own beliefs, assumptions, and behaviors, within and about

organizations.

MGT 490 – Special Topics in Management (3) Study in a special topic to be determined by the school. Open to juniors and seniors only. May be









MGT 491 – Independent Studies in Management (1-3)

An intensive study of a selected topic under the direction of an instructor. Qualified students as well as











New Marketing Courses (MKT)

MKT 333 – Consumer and Organizational Buying Behavior (3) A study of how consumers and organizations process information and make purchase decisions. Topics

include personal, interpersonal, organizational and ethical influences on the decision-making process.

Special emphasis will be given to understanding buying behavior for developing consumer and

organizational marketing strategy.


Student Learning Outcomes: 1. Demonstrate an understanding of consumer behavior and organizational behavior

terminology.

2. Apply marketing concepts to the consumer and business markets.

3. Develop marketing strategy that reflects a sound knowledge of consumer and

organizational behavior.

4. Demonstrate a Christian worldview when developing marketing strategy.


A study of marketing fundamentals in a global economy. Topics include identification of global

marketing opportunities, market entry strategies for global markets, and managing cultural differences

ethically in product, pricing, promotion, and distribution strategies.

Prerequisite(s): MKT 332

Student Learning Outcomes: 1. Demonstrate an understanding of global marketing terminology.

2. Apply marketing concepts to the global market.

3. Develop sound marketing strategy that reflects an understanding of cultural differences.

4. Demonstrate a Christian worldview when developing marketing strategy


Capstone course designed to develop skills in strategic marketing management. Topics include the

analysis of market opportunities, marketing mix decisions, and implementation of effective marketing

strategies. Special emphasis will be given to market analysis and marketing strategy formulation.

Prerequisite(s): MKT 332, MKT 333, MKT 334, MKT 336, MKT 340, and MKT 432.

Student Learning Outcomes: 1. Explain the fundamentals of marketing strategy.

2. Analyze complex marketing problems in real business settings.

3. Design marketing solutions (e.g., marketing plan, social media plan) that demonstrate an

understanding of strategic marketing issues.

4. Critically evaluate alternative marketing strategies.

5. Demonstrate a Christian worldview when designing strategic marketing initiatives

MKT 490 – Special Topics in Marketing (3) Study in a special topic to be determined by the school. Open to juniors and seniors only. May be










MKT 491 – Independent Studies in Marketing (1-3)

An intensive study of a selected topic under the direction of an instructor. Qualified students as well as











Appendix G

Fermanian School of Business

Curricular Proposal for ECO 100 – Survey of Economics

to be included in General Education in the Social World

Fall 2012

Introduction

The general education requirement in the Social World is full of a number of options. Two of

those options currently include:

ECO 101 (3), Principles of Economics I (existing, GE social world option)

ECO 102 (3), Principles of Economics II (existing, GE social world option)

ECO 101 and 102, courses in macroeconomics and microeconomics, respectively, are rigorous,

theoretical courses with applications geared for FSB majors, in preparation for a course of study

in business, accounting, and economics. There has been “talk” for years of the need for a general

education option in economics that provides an applied approach combining both

microeconomics and macroeconomics, which is focused on applications, how economics is

applicable to daily life, key US and world current events, and how Christian wrestle with issues

of economics and faith. This new course intends to provide such an option. Departments who

currently “use” one of the major economics courses as a requirement for their programs will still

be allowed to count either ECO 101 or ECO 102 for general education in the Social World. But

the new course provides a non-majors-friendly option that is geared to applications and general

education in the Social World.

The proposal to add a course that combines principles of macroeconomics and microeconomics

geared for non-majors with a focus on applications has been informally discussed with the FSB

by faculty who desire such a course for general education for quite some time. During this

complete overhaul of our curriculum, we are proposing that this course be added. This proposal

is a response to the perception that faculty believe there is a need for this course.

Course Description


A survey of economics including both macroeconomics and microeconomics for non-majors. A

general understanding of economic systems, markets, exchange, consumer and producer

behavior, resource efficiency, the role of government, money and banking, economic

stabilization, economic opportunity, income inequality and the global economy, with primary

focus on economic problems and applications to global, national and personal issues.



Upon completion of this course the student will be prepared to:

1. Apply economic thinking to everyday life, economic problems, and current events.

2. Analyze economic systems, the strengths and weaknesses of capitalism, and the role of

government.


3. Understand the microeconomic decisions of consumers and firms, the structure of

markets, and their influence on the efficient use of society’s resources.

4. Evaluate macroeconomic trends, monetary and fiscal policy, and the national debt.

5. Reflect on a Christian response to economic issues on a personal, national, and global

level.

The General Education (GE) learning outcomes are listed in the following chart.

General Education Learning Outcomes (GELOs)

Learning: Informed by our Faith in Christ

Students will

GE1. Demonstrate effective written and oral communication skills, both as individuals and in groups;

GE2. Use quantitative analysis, qualitative analysis, and logic skills to address questions and solve

problems; and

GE3. Demonstrate the effective and responsible use of information from a variety of sources.

Growing: In a Christ-Centered Faith Community

Students will

GE4. Examine the complexity of systems in light of the reconciling work of God in Christ; and

GE5. Demonstrate a respect for the relationships within and across diverse communities.

Serving: In a Context of Christian Faith

Students will

GE6. Engage in acts of devotion and works of mercy informed by the Christian scriptures and tradition,

rooted in local congregations, and expressed as love of God and neighbor.

Rationale for General Education

The learning outcomes for ECO 100 contribute to general education program learning outcomes

primarily by using economic thinking to understand and examine systems (GE4), analyzing

economic problems in the nation and world, and finding appropriate solutions (GE2). Students

will also be encouraged to examine their Christian faith in light of important economic issues

facing society today (GE4).

ia.pointloma.eduia.pointloma.edu/.../2020/01/...undergrad-apc-2.-proposal-appendix-… · fermanian...

Documents