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www.swissbiz.ca www.cccsmtl.com www.swissbiz.ca www.cccsmtl.com Publication of the Swiss Canadian Chamber of Commerce Toronto and Montreal Publication de la Chambre de Commerce Suisse-Canadienne de Toronto et Montréal December/January Decembre/Janvier 2009/2010 FEATURE: Consumer Goods REPORTAGE : Industrie des biens de consommation FEATURE: Consumer Goods REPORTAGE : Industrie des biens de consommation

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Page 1: I S Cover Dec Jan NEWfinal

www.swissbiz.ca www.cccsmtl.comwww.swissbiz.ca www.cccsmtl.com

Publication of the Swiss Canadian Chamber of Commerce Toronto and MontrealPublication de la Chambre de Commerce Suisse-Canadienne de Toronto et Montréal

December/January Decembre/Janvier 2009/2010

FEATURE:Consumer Goods

REPORTAGE :Industrie des biens de consommation

FEATURE:Consumer Goods

REPORTAGE :Industrie des biens de consommation

Page 2: I S Cover Dec Jan NEWfinal

FFOORR AALLLL YYOOUURR EENNTTEERRTTAAIINNIINNGG NNEEEEDDSS

For over 25 years, Swissmar has offered a selection of leading brands from around the world tomeet all of your entertaining needs. Our Swissmar brand continues to develop, and has expandedfrom raclettes and fondues, to wine accessories, bamboo products and cheese knives. Our latestendeavor, Swiss Classic Peelers, use proprietary technology from Switzerland to make them thesharpest and most durable peelers you will ever use! At Swissmar, quality, value and ingenuity areour key commitments for creating entertaining necessities. Our Swissmar brand products areavailable in many countries. Visit us at wwww.swiissssmaar.coom

BBEEYYOONNDD OORRDDIINNAARRYY.. LLEEGGEENNDDAARRYY..

Heritage - Craftmanship - Innovation - Performance - all key elements and commitments fromWenger®, known as the Maker of the Genuine Swiss Army Knife™. The Swiss Military® Watchcollection continues the tradition of quality, heritage and Swiss craftsmanship that began more thana century ago with the Swiss Army knife™. Today, the same passion for providing lasting value andtimeless design exists in both the Wenger® Swiss Army Knife and the Swiss Military® watch.Visit us at www.swisspeak.com

Page 3: I S Cover Dec Jan NEWfinal

CON

TEN

TS /

IND

ICE

FEATURE / REPORTAGE

Consumer Goods / Industrie des biens de consommation 4 Quand il fait froid, au Québec, on enfi le Kanuk !

6 Swiss Medical Products for Canadian Skin and Feet

9 Ain’t No Mountain High Enough

12 Nespresso – a Swiss Success Story

20 Embracing Home Entertainment with Style and Flare!

BUSINESS AND TRADE NEWSNOUVELLES ECONOMIQUES

11 The Organization of the Swiss Abroad (OSA) –

L’Organisation des Suisses de l’étranger (OSE)

17 Bruno’s Tip – All work and no play?

18 Karin’s Performance Solutions – The Art of Wasting Time and Money – Meetings

23 Business News

26 Travel News

29 Currency Markets – The Swiss National Bank Reins in the Franc

29 UBS Global Outlook – 4th Quarter 2009

32 Trade Fairs

CHAMBER NEWSNOUVELLES DE LA CHAMBRE

2 Toronto: President’s Message / Upcoming Events

3 Montréal: Message du Président / Evénéments

14 Member Profi le / Profi l d’un membre

17 Scholarship Fund

24 SCCC Ontario – Evening Event at Spoke Club

25 SCCC Ontario – Dinner and Dance

Bienvenu aux nouveaux membres

Welcome New Members 21 CCCS (Montreal) Inc.

Dietiker Chair, 1971 – Swiss Design “Rey” by Bruno Rey

Publication of the Swiss Canadian Chamber of Commerce Toronto and MontrealPublication de la Chambre de Commerce Suisse-Canadienne de Toronto et Montréal

Page 4: I S Cover Dec Jan NEWfinal

IN FO SU I SS E2

BOARD OF DIRECTORS • 2009 – 2010President:Hans MungerUrban Edge Shading Inc.181 Amber Street, Markham ON L3R 3B4Tel: 905-470-6901E-mail: [email protected]: www.urbanedgeshading.com

Vice-President:Phillip GyslingMesh Innovations Inc.174 Hallam Street, Toronto ON M6H 1X5Tel: 416-871-8159Email: [email protected]: www.meshinnovations.com

Treasurer:Urs VilligerRE/MAX WEST REALTY INC. 1678 Bloor Street West, Toronto ON M6P 1A9Tel: 416-562-7701Email: [email protected]: www.remaxwest.com/UVilliger

Secretary & Legal Counsel:Bernard LetteLette Whittaker LLP20 Queen Street West, #3300, P.O. Box 33, Toronto ON M5H 3R3Tel: 416-971-4898Email: [email protected]: www.lette.ca

Past President: Ernst Notz2 Hunter Avenue, Toronto ON M6E 2C8Tel: 416-784-2872Email: [email protected]: www.nacora.com

Board of Directors:Rudi BlatterLindt & Spruengli (Canada) Inc.181 University Avenue, Suite 900, Toronto ON M5H 3M7Tel: (416) 351-8566Email: [email protected]: www.lindt.com

Julien FavreUBS154 University Avenue, Toronto ON M5H 3Z4Tel: (416) 345-7033Email: [email protected]: www.ubs.com/1/e/canada

Jean-Jacques HenchozSwiss Reinsurance Company 150 King Street West, # 2200, POB 50, Toronto ON M5H 1J9Tel: 416-408 0272Email: [email protected]: www.swissre.com

Roger HunzikerThe Bata Shoe Museum327 Bloor Street West, Toronto ON M5S 1W7Tel: 416-979-7799 x 242Email: [email protected]: www.batashoemuseum.ca

Sandra Leuba136 Curzon Street, Toronto ON M4M 3B5Tel: 416-616-4251Email: [email protected]

Ronnie MillerHoffmann-La Roche Ltd.2455 Meadowpine Boulevard, Mississauga ON L5N 6L7Tel: 905-542-5522Email: [email protected] Website: www.rochecanada.com

Daniel OehySwissmar35 East Beaver Creek Rd, Unit 6, Richmond Hill, ON L4B 1B3Tel: 905-764-1121Email: [email protected]: www.swissmar.com

David TurnbullCanadian Courier & Logistics Association169 Beechwood Avenue, Willowdale ON M2L 1J9Tel: 416-449-2860Email: [email protected]

Urs UhlmannZurich400 University Avenue, 25th Floor, Toronto ON M5G 1S7Tel: (416) 586-2959Email: [email protected]: www.zurich.ca

Honorary Director:Bernadette HunkelerConsulate General of Switzerland154 University Avenue, Suite 601, Toronto ON M5H 3Y9Tel: 416-593-5371Website: www.eda.admin.ch

Liaison Offi cer Consulate General of Switzerland:Philippe CrevoisierConsulate General of Switzerland154 University Avenue, Suite 601, Toronto ON M5H 3Y9Tel: 416-593-5371Email: [email protected]: www.eda.admin.ch

Executive Assistant:Patricia Keller Schläpfer756 Royal York Road, Toronto ON M8Y 2T6Tel: (416) 236-0039 Fax: (416) 551-1011E-mail: [email protected]: www.swissbiz.ca

Electronic Typesetting and Assembly:Nancy Raitt @ corptype

Printed by: J. B. Deschamps

Dear Members,

By the time you are reading this message, we will have concluded our last event of the year, our annual Dinner and Dance (please see more on page 25 in this issue) held again at the wonderful King Edward Hotel. This event always reminds us that Christmas is just around the corner. Hard to believe that the year 2009 is already drawing to a close! Why is it that when we are 20 time cannot go fast enough, but, when we are nearing retirement age we wish we could step on the brakes of those fast turning wheels!

At this time, we often look back on the year that was and refl ect on our accomplishments and failures and, let’s face it, we probably all have experienced some of both, especially in business! During such moments, I often need to remind myself that loosing an account, spending too much money on a deal or simply not having met every one of my fi nancial targets probably does not mean the end of the world; in fact, it may not even make a dent in the overall performance during my lifetime! More importantly, have I conducted my business in an honourable way without leaving ‘casualties behind me? Have I shown compassion to staff, customers and business friends and associates whenever needed? Have I succeeded in developing my business while keeping up my social responsi-bilities as an employer? Made new friends instead of having lost old ones?

What really drove that point home for me was an interview in November by Lascelles Brown, the (ex) top breakman on Pierre Lueder’s bobsled team, who said he would rather not win an Olympic medal than one under Lueder’s (apparent) ruthless leadership. He said, and I quote, “a lot of people would turn on their friends just to go to the Games. I am not like that. I’d rather have your friendship than an Olympic medal”. Lascelles Brown did not say he did not want a medal, but that he did not want one at any price. For me, Lascelles Brown seems to be more of a “driver” than a “breaker”.

I strongly believe that when we leave this world, we will be judged by how many friends we leave behind rather than how much money.

With this thought I wish all of you and yours a wonderful holiday season full of happiness amongst your loved ones and friends. May the New Year bring you good health, success and many new friendships.

Sincerely,

Hans Munger, President

PS. Please mark your calendars now for our exciting pre-Olympic event at the Granite Club with the former “Crazy Canuck”, Ken Read, on January 28.

Swiss Canadian Chamber of Commerce (Ontario) Inc.756 Royal York Road • Toronto, Ontario M8Y 2T6Tel: (416) 236-0039 • Fax: (416) 236-3634 • E-mail: [email protected] • www.swissbiz.ca

2010 COMING EVENTS

January 28: Pre-Olympic event with Ken Read

April 21: Annual General Meeting

August 17: Pub Night with British Chamber

September 13: Golf Tournament

November 20: Gala Dinner Dance

Further Information can be found on www.swissbiz.ca/upcoming_events or (416) 236-0039

Page 5: I S Cover Dec Jan NEWfinal

DEC E M B E R/JA N UA RY 3

La Chambre de Commerce Canada-Suisse (Montréal) Inc.Swiss Canadian Chamber of Commerce (Montreal) Inc.

1572 Avenue Docteur Penfi eld, Montréal, Qué. H3G 1C4 • Tél: (514) 937-5822 • Fax: (514) 954-5619 • E-mail: [email protected] • Web site: www.cccsmtl.com

CONSEIL D’ADMINISTRATION / BOARD OF DIRECTORS2008 – 2009Présidente / PresidentMe Monica Schirdewahn

Avocate / Lawyer

Lette & Associés

Tel: (514) 871-3838, # 213

Fax: (514) 876-4217

E-mail: [email protected]

Secrétaire / Secretary Mr. Raphaël Delacombaz

Director

UBS Bank (Canada)

Tel: (514) 985-8104

Fax: (514) 985-8128

E-mail: [email protected]

Vice-présidents / Vice-PresidentsMr. Jean Serge Grisé

Conseiller en affaires publiques

Tel.: (450) 674-2251

E-mail: [email protected]

Mr. Olivier Schlegel

General Manager for Canada

Swiss International Air Lines

Tel: (514) 954-5600, # 6610

Fax: (514) 954-5619

E-mail: [email protected]

Trésorier / TreasurerMr. Othmar Widmer

Consultation Widmer

Tel.:(514) 290-4822

E-mail: [email protected]

Directeurs / DirectorsMr. Ch. Dubois

Conseiller de la Ville

Ville de Montréal (Arrondissement Pierrefonds-Roxboro)

Tel. : (514) 624-1488

Fax : (514) 624-1415

[email protected]

Me Jean-Marc Ferland

Avocat

Ferland, Marois, Lanctot

Tel.: (514) 861-1110

Fax: (514) 861-1310

E-mail: [email protected]

Mr. Moritz Gruber

Président

System Huntingdon Inc.

Tel.: (450) 264-6122

Fax: (450) 264-6066

E-mail : [email protected]

Mr. Olivier Rodriguez

Responsable service bourse

Mirabaud Gestion Inc.

Tel.: (514) 393-1690

Fax: (514) 875-8942

E-mail: [email protected]

Mr. Bruno Setz

Consultant

Tel.: (514) 767-5123

E-mail : [email protected]

Mr. Paul Wieser

PDG pour le Canada

Busch Vacuum Technics Inc.

Tel: (450) 435-6899

Fax: (450) 430-5132

E-mail: [email protected]

Directeur honoraire / Honorary DirectorMr. Claude Duvoisin – Consul général

Tel: (514) 932-7181

Fax: (514) 932-9028

E-mail: [email protected]

Liaison au Consulat général de SuisseMr. Markus Osterburg – Consul

Tel: (514) 932-7181

Fax: (514) 932-9028

E-mail: markus.osterburg@eda,admin.ch

Conseiller juridique / Legal CounselLette & Associés

Tel: (514) 871-3838, # 213

Fax: (514) 876-4217

E-mail: [email protected]

Responsable de l’administration / Administration Offi cer Mr. Andreas Kräuchi

Tel: (514) 937-5822

Fax: (514) 954 5619

E-mail: [email protected]

Chers membres,

L’année 2009 tirant à sa fi n, voici l’occasion de faire le bilan des événements qui l’ont marquée.

2009 fut remplie de changements et plus particulièrement de diffi cultés, les deux globalement mais aussi localement au sein de notre propre chambre. En début d’année, notre extraordinaire et irremplaçable Président, Jacques Thévenoz, nous a quitté, tout comme d’autres membres très chers à la Chambre.

Le vide laissé par ces disparitions ne pourra pas être comblé.

D’autres défi s attendaient la Chambre et le Conseil d’Administration et nous avons travaillé de concert afi n de les relever au mieux des intérêts de la Chambre.

La Chambre a su surmonter les défi s particuliers et les diffi cultés qui l’ont secoués cette année, grâce particulièrement à deux groupes de personnes.

Premièrement, vous, les membres de la Chambre. Motivés, dévoués et encourageants, vous, les membres de cette Chambre, avez fait preuve d’une participation et d’un soutien incroyables aux événements programmés tout au long de cette année. Ne vous limitant pas seulement à y participer, vous avez donné votre énergie, vos réac-tions et votre support personnels, ce qui a beaucoup aidé et aussi encouragé les volontaires qui les organisaient.

Deuxièmement, les membres du Conseil d’Administration méritent d’être cités pour leur inébranlable engage-ment auprès de la Chambre et de vous. La Chambre a de la chance de pouvoir compter sur une équipe de gens incroyables, qui travaille sur divers dossiers, permettant à l’Info Suisse d’être publiée, continuant à s’investir dans le projet d’amélioration de notre site web, planifi ant les événements et continuant à administrer le quotidien de la Chambre. J’aimerais saisir l’occasion pour remercier ces personnes du merveilleux travail qu’elles ont fait ces derniers mois et durant lesquels j’ai été continuellement impressionnée par leur dévouement, leur enthousiasme et l’important don de leur temps personnel à la Chambre.

Afi n de continuer à travailler étroitement ensemble et à renforcer la communication entre le Conseil et les membres, nous vous contactons personnellement pour pouvoir vous remercier de votre continuelle participation, écouter vos réactions et vos idées pour l’année qui va bientôt commencer et surtout vous souhaiter ainsi qu’à vos proches, un merveilleux temps des fêtes.

Cordialement.

Dear Members,

The year is coming to an end, and with it comes a time to refl ect on the events that marked the year 2009.

It was a year full of changes and particular diffi culties, both globally but also locally in our own Chamber. Ear-lier this year, our extraordinary and irreplaceable President Jacques Thevenoz passed away, as well as other dear Chamber members. This is a loss that cannot be replaced.

Other challenges were placed to the Chamber and the Board of Directors, and we grouped together to work them out in the best interests of the Chamber.

We were able to continue the Chamber, despite the particular challenges and diffi culties this year, thanks to two groups of people. Firstly, you - the Chamber members. Interested, dedicated and supportive, you, the members of this Chamber have shown overwhelming participation at – and sponsoring of- the events planned for you throughout the year. Not limited to simply participating at such events, you have given your personal input, feedback and support, which has been helpful and also encouraging, to the volunteers organizing such events.

Secondly, the members of the Board of Directors deserve to be singled out for their unswerving commitment to the Chamber and to you. The Chamber is lucky to have an incredible team of people in place, who work on different items, ranging from keeping the Info Suisse being published, to continuing to work on our website improvement project, to planning events and keeping the administrative of the Chamber running. I would like to take this opportunity to thank them all for the wonderful work that they have been doing over the last months, during which I have been continuously impressed by their dedication, enthusiasm and important donation of their personal time to the Chamber.

In order to keep on working closely together and strengthening the communication between the Board and the members, we are contacting you personally during this time, to be able to thank you in person for your continued participation, to listen to your input and ideas for the year about to begin, and mostly ….to wish you and your close ones, a wonderful holiday season…

Kind regards,

Monica Schirdewahn

EVÉNÉMENTS / UPCOMING EVENTS

26 novembre 2009 / Soirée Fondue / Annual Fondue eveningNovember 26th, 2009

11 février 2010 / Soirée Raclette / Raclette eveningFebruary 11th, 2010

7 juin 2010/ Tournoi de Golf - Mémorial J. Thevenoz /June 7th, 2010 J. Thevenoz Memorial Golf Tournament

Information et détails/and details : www.cccsmtl.com ou/or (514) 937-5822

Page 6: I S Cover Dec Jan NEWfinal

IN FO SU I SS E4

Consumer Goods / Industr ie des biens de consommation

QUAND IL FAIT FROID, AU QUÉBEC, ON ENFILE KANUK !Par Nathalie Mongeau

Les Montréalais ont un rapport amour

haine avec l’hiver. Quand l’hiver arrive, ils

«bougonnent» un peu. Pourtant, la saison

froide les caractérise, colore leur culture et

leur mode de vie en plus de leur amener

toute la beauté magique de la neige. Le ciel

de Montréal, en février, quand il fait -30°C,

est d’un bleu que vous ne verrez nulle part

ailleurs !

LE HARFANG DES NEIGES : L’EMBLÈME AVIAIRE DU QUÉBECLe harfang est un superbe hibou blanc qui

niche dans les régions nordiques sans migrer

vers le sud. Lorsque vous marcherez dans les

rues de Montréal, vous remarquerez que le

col de plusieurs manteaux arbore un harfang

des neiges stylisé. Il s’agit du logo de Kanuk,

le manufacturier de manteaux d’hiver très

populaires au Québec.

KANUK : UNE AFFAIRE DE FAMILLELouis Grenier est le fondateur de Kanuk. «Je

suis issu d’une lignée d’artisan couturier,

mon métier est aussi celui de mon arri-

ère-arrière-arrière-grand-père ». De tout

temps, les Grenier cousaient. Étudiant en

Textiles au collège de Saint-Hyacinthe dans

les années 70, il est à l’affût des innovations

technologiques dans le domaine textile.

Ses manteaux surpassent les meilleurs

manteaux alors confectionnés en matières

naturelles (laine-duvet-coton). Grâce aux

nouveaux isolants et aux tissus synthétiques

hydrofuges, mais aussi grâce à ses tech-

niques de couture (aucune couture ne passe

bord en bord de l’isolant pour éviter toute

fuite de chaleur, coutures décalées, capu-

chons effi caces, poignets bien fermés), il

coud des manteaux plus légers, plus chauds

et plus confortables que tout ce qui se fait à

cette époque. Ses amis montréalais lui récla-

ment des manteaux : il les confectionne lui-

même, pour ses amis, les amis de ses amis,

des manteaux chauds. Kanuk est né.

CONFECTIONNÉ ET VENDU EXCLUSIVE-MENT AU QUÉBECDans la rue, les gens lui disent : «Depuis

que j’ai mon Kanuk, j’aime l’hiver!!!». C’est

ce qui le motive, lui et toute son équipe, à

continuer l’excellent travail qu’ils font jour

après jour depuis 30 ans pour produire des

manteaux vraiment chauds et durables.

Quand on lui demande pourquoi il a choisi

de ne vendre qu’au Québec, Louis Grenier

répond : «Je ne veux pas seulement les

confectionner et les vendre, mes manteaux,

je veux aussi VOIR les gens les porter. Rien

ne me fait plus plaisir que de me promener

par une belle journée froide sur une rue

enneigée, de croiser une dame souriante

et toute fi ère d’affronter des températures

aussi froides que -25°C».

Aujourd’hui l’équipe Kanuk compte près

de 140 personnes qui conçoivent, taillent,

cousent, vendent et réparent s’il y a lieu les

manteaux Kanuk. La manufacture est située

sur la rue Rachel, à l’étage du magasin-

entrepôt qui est ouvert au public 7 jours

sur 7 et où on trouve plus de 35 modèles

de manteaux dans autant de couleurs. Vous

serez étonné de voir autant de manteaux

chauds en un seul endroit. Kanuk, c’est une

boutique typique de la vie urbaine des mon-

tréalaises et des montréalais.

Pour plus d’information, s.v.pl. visiter

www.kanuk.com ■

Boutique et atelier Kanuk485 rue Rachel Est, Montréal

Modèles portés par Brigitte et Eric Smits

Louis Grenier et son neveu, la relève de demain

Atelier et collaboratrices

Page 7: I S Cover Dec Jan NEWfinal
Page 8: I S Cover Dec Jan NEWfinal

IN FO SU I SS E6

SWISS MEDICAL PRODUCTS FOR CANADIAN SKIN AND FEETBy Dr. Charles Piwko, President & CEO of Narimya

Pharmaceuticals Inc.

SPIRIG SKIN CARE PRODUCTS FOR DRY SKINBetween 20% – 40% of adults and about

20% of children in Canada suffer from dry

skin, or from skin disease (such as atopic

dermatitis or psoriasis) which can result in

dry skin. Dry skin is even more prevalent

during the long winter months.

Reasons for dry skin include increased

(transepidermal) water loss of the skin,

altered barrier function, and lower levels of

urea in the skin.

The management of dry skin include the

restoration of the barrier function by use of

emollients to:

• Reduce of the water loss via occlusion

• Augment the lipid content of the skin

• Adding urea

Emollients (Latin „molle“ = soft) are

substances that soften and soothe the skin.

Emollients have three basic properties:

• Occlusion - providing a layer of oil on the

surface of the skin to slow water loss and thus

increase the moisture content of the skin

• Humectant - increasing the water-holding

capacity of the skin (e.g. urea)

• Lubrication - adding slip or glide across

the skin

Moisturizers are complex mixtures of

chemical agents specially designed to make

the external layers of the skin softer and more

pliable, by increasing its water content.

The effect of urea (which is naturally

occurring in the skin):

• Reduces water loss and increases water-

holding capacity of skin

• Reduces itching

• Antibacterial

• Enhances penetration of other agents

• No toxic effect – when not dosed

too high

• No allergic properties

On the next page is a summary of the

various products available from Spirig of

Switzerland; their Excipial creams are research

based and of high-quality and are able to

manage mildly to severely dry skin, with an

appropriate product for each skin type, sever-

ity of dry skin and size of affected area.

Consumer Goods / Industr ie des biens de consommation

STEIGER,ZUMSTEIN &PARTNERS AGB U S I N E S S A N D M A N A G E M E N T C O N S U L T A N T S

C O N TA C T:

Nauenstrasse 49, P.O.Box, CH-4002 Basel, Phone +41 61 270 99 10, Fax +41 61 270 99 19, www.steiger-zumstein.ch

M E M B E R O F :

W E A R E O F F E R I N G :

Establishment and managementof Swiss corporations

Accounting services

International Tax Planning forcompanies and individuals

Trustee and Management functionsin Finance and Administration

Estate Planning

Service provided in English,French and German.

Swiss Institute of Certified Accountants and Tax Consultants

Page 9: I S Cover Dec Jan NEWfinal

DEC E M B E R/JA N UA RY 7

Product Description Advantages

Excipial® U Lipolotion

• ‘Water In Lipid’ system• Contains 4% urea/36% lipids – used when more

intensive moisturizing is required (i.e., atopic dermatitis, psoriasis and very dry skin with large surface area)

• Slower but deeper skin penetration for chronic dry skin

• Long-lasting skin moisturizing (up to 16 hours)• Smooth and fast absorbing• Fresh fragrance

“Less is More”Compared to the currently available urea products:- less urea- as effective as higher concentrated products

(clinically proven), by using research based galenic bases (vehicles)

- doesn’t sting- doesn’t itch- doesn’t smell- emulsion doesn’t breakSlight shining effect, re-fattens the skin

Excipial® U Hydrolotion

Lipid in Water’ formula• 2% urea/11% lipids for normal or dry skin• Even, fast, moisturizing of upper skin levels for

acute phase• For seborrhoeic, normal to slightly dry skin• Smooth, non-greasy and fast absorbing.• Fresh fragrance

“Less is More”Compared to the currently available urea products:- less urea- as effective as higher concentrated products

(clinically proven), by using research based galenic bases (vehicles)

- doesn’t sting- doesn’t itch- doesn’t smell- emulsion doesn’t breakDoes not shine, no residue on the skin, can be used also on haired areas

Excipial® Cream

‘Water in Lipid’ system (55.5% lipids)• Highly moisturizing – for dry to very dry skin

Cosmetically elegant cream for smaller cracked-open,skin areas (urea should be used after a couple of days)

Excipial® Fatty Cream

• ‘Water in Lipid’ system (55.5% lipids)• Highly moisturizing – for dry to very dry skin

Cosmetically elegant cream for smaller cracked-open,skin areas (urea should be used after a couple of days)

Excipial® Almond Oil Ointment - The most protective skin-moisturizing treatment

• ‘Lipid Only’ system 95.6% lipids (75% almond oil; 4% zinc oxide)

• Highly moisturizing – for dry to very dry skin• Atopic, dry winter feet and other extremely dry skin

conditions with limited surface area• Suitable for use in children• Prevents diaper rash (the leading product

in Switzerland)• No preservatives (only vitamin E as an antioxidant)• Fresh fragrance

Unique in Canada:- Amazing feeling on the skin- No comparable product yet available

Excipial® Protect Barrier Cream creates an invisible barrier against harsh chemicals

• ‘Lipid in Water’ formula (27% lipids)• Long-lasting protection against water and harsh, dry-

ing substances such as soaps, dishwashing liquids, laundry detergents, shampoos, disinfectants, etc.

• Contains no perfume or preservatives• Apply before work, and after breaks,

3-5 times/day

Excipial Protect contains a new type of protection system with two active ingredients:- Aluminium chlorohydrate (seals the entry portals

for harmful substances)- Glycerin (hydrates andstrengthens the skin barrier)- Effectiveness clinically proven- improves the skin condition also under protective

gloves

Excipial® Repair Revitalizing Hand Cream repairs damaged skin

• ‘Lipid in Water’ formula (29.5% lipids)• Fresh fragrance• Apply after work and at night

Excipial Repair contains the combination of- Glycerin to hydrate and help regenerate the skin’s

hydration barrier- Evening Primrose oil to correct damage to the

hydration barrier- Jojoba oil to moisturize and nourish- Dexpanthenole to promote skin regeneration

Page 10: I S Cover Dec Jan NEWfinal

IN FO SU I SS E8

Consumer Goods / Industr ie des biens de consommation

KÜNZLI ORTHOPAEDIC SHOES FOR ANKLE OR LIGAMENT INJURIESStability Shoes offer an alternative therapy

for treatment of ankle and ligament injuries,

either as conservative treatment or after

surgery. The correct combination of stabil-

ity and mobility is crucial for the healing

process and for avoiding long term damages

such as arthritis.

Narimya is importing the Künzli Stability

Shoe which is the only therapeutic method

ingeniously combining the two elementary

goals of therapy: Stability - securing the

right healing position as well as mobility,

speeding up the healing process. Stability

Shoes conserve gait symmetry, permit

and support movement and activate the

muscles. The stimulated metabolism helps

reduce swelling and leads to a faster heal-

ing process. The use of the Shoe avoids

long-term damages while providing the

patients with higher level of comfort (no

need for crutches) compared to currently

available treatment options.

Also available are the Protect line leisure

shoes for people with ankle and/or ligament

problems. They are especially recommended

for seniors who like to walk or hike.

Above Spirig products will be available

shortly in select Rexall pharmacies. Any

Rexall or Guardian pharmacy will be happy

to order any of the products for you, should

they not already be available.

For further information please contact

Dr. Charles Piwko PhD, PharmD, MSc,

President & CEO of Narimya

Pharmaceuticals Inc. at

[email protected], by telephone

at 416) 433-5787 or visit their website

at www.narimya.com ■

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Page 11: I S Cover Dec Jan NEWfinal

DEC E M B E R/JA N UA RY 9

AIN’T NO MOUNTAIN HIGH ENOUGHBy Robert Vlessing, CEO Dietiker Switzerland,

Concord, Ontario

The roads were closed. A major furniture

delivery scheduled for a mountain resort

looked like an impossible task. Dietiker

Switzerland did something they’d never

done before in over one hundred and thirty

years of business. They employed the Swiss

army to deliver the order to the waiting

mountain client via helicopter. With ingenu-

ity and resolve, Dietiker was able to deliver

its furniture on time, in a move reminiscent

of James Bond. The distinctive Dietiker stack-

ing chairs made it; crisis averted.

Dietiker Switzerland has perched itself

on the precipice of unprecedented moves.

They’ve chosen Toronto as the headquar-

ters for their North American operations, a

noteworthy choice in an all too often New

York focused design world. But the choice

makes sense upon closer inspection. A city

relatively new to the design world meets a

company already established but new to this

landscape. More than a century’s worth of

experience combined with the enthusiasm

of a new venture positioned in a blank slate

of a city; the possibilities are endless. The

design energy is raw and in the air, and

Dietiker is ready to slice through it like a

helicopter’s rotor.

At the helm of this fi nely tuned machine,

is Dr. Urs Felber, Dietiker’s Chairman. An

irrefutable icon in the Swiss community, he

is the former president of Vitra Design, the

Swiss company that is Europe’s best known

contract-furnishings maker and founder

of De Sede Switzerland, the high end

renowned Swiss upholstered seating fi rm. It

was a natural union when he joined forces in

2007 with Robert Vlessing, a twenty-three

year veteran in the North American furniture

industry. Together the two are determined to

add high end furniture design to the cultural

defi nition of Switzerland alongside cheese,

chocolate, pharmaceutical and watches.

With an undeniably Swiss focus on crafts-

manship, detail and quality, the two are on

a mission to bring a bit of Switzerland to

the world. Since its North American debut,

Dietiker has opened showrooms in Toronto,

Montreal, New York, Chicago, Atlanta, and

Houston. To further increase its global pres-

ence, Dietiker has begun projects across the

United States, Canada, and the Middle East.

Government agencies, universities and

high profi le companies are all discovering

the distinctly Swiss emphasis on perfection

that Dietiker embodies. The Swiss owned,

Swiss structured enterprise is a well known

brand in Europe, and its hope is to go beyond

its landlocked beginnings.

Toronto is the basis for much of the

company’s manufacturing though there

is a constant and conscious adherence to

Swiss standards and technology. Products

are sourced locally, all the wood is natural,

and 70% of the steel is made of recycled

material. In addition, all the products cre-

ated are done so in a process called “cradle

to cradle”, ensuring that at the end of their

life cycle, they can be reused. Having little

to no impact on the environment is at the

core of Dietiker’s philosophy. When not

dangling precariously from a helicopter, the

furniture is produced and transported from

Switzerland.

The relationship between the environ-

ment and design is central to Dietiker’s

approach. There is a symbiotic relationship

between the product’s construction and the

space in which it inhabits. Both comfortable

and modern, the focus is on the environ-

ment we live in, work in, socialize in, eat in,

and ultimately relax in.

Determined to bring Swiss design to the

forefront, Dietiker has branded itself on the

back of a delicious reputation for excellence.

With their use of Swiss chocolate cloaked in

the red Dietiker logo at every tradeshow,

they’ve become “the guys with the choco-

late bars”. And they like that. Whimsy and

an overall clever marketing approach has

helped position this haute-design brand to

succeed, all the while staying true to its Swiss

roots. From wordplay of replacing the ‘t’ in

their descriptor words with the red cross, to

a Helmut Newton photography campaign;

a black and white photo of a helipad, a

fl exible girl and a Dietiker lounger all make

us wonder if that is where the Swiss army

began its journey on that fateful day!

Swiss design is a growing market in North

America, and unlike its homeland, Dietiker

Switzerland is anything but neutral.

For more info on Dietiker Switzerland,

visit their website at www.dietiker.com ■

Consumer Goods / Industr ie des biens de consommation

Page 12: I S Cover Dec Jan NEWfinal

IN FO SU I SS E10

Roche is a leader in the research and

development of pharmaceutical and

diagnostic solutions that look beyond

today’s horizons and make a profound

difference in people’s lives.

Working in partnership with healthcare

practitioners from across the country,

we have opened the door to countless

new possibilities in the discovery,

treatment and management of acute

and long-term disease.

An investment in researchis an investment in hope.

www.rochecanada.comRegistered Trade-Mark of Hoffmann-La Roche Limited

Page 13: I S Cover Dec Jan NEWfinal

DEC E M B E R/JA N UA RY 11

THE ORGANIZATION OF THE SWISS ABROAD (OSA) (Auslandschweizer-Organization /

L’Organisation des Suisses de l’etranger)By Ernst Notz

As your newly elected delegates to the

Auslandschweizer Rat (ASR), we took part

in the 87th congress which was held early

August 2009 in Lucerne. The ASR consists

of 20 members from Switzerland and 120

members from abroad representing the

interests of the Swiss living abroad. Over 45

% were newly elected members for a period

of 4 years from 2009 to 2013. There are 2

meetings per year in Switzerland, one in the

spring and one in the summer prior to the

OSA congress. Canada has 5 delegates: John

Bartlett and Rolf Bruelhart from Vancouver,

Ernst Notz from Toronto, Kati Lyon-Villiger

from Ottawa and Bruno Setz from Montreal.

Ernst Notz and Bruno Setz were replacing

Verena Ducommun-Tobler and Ron Favarger;

both of them devoted a lot of time to raise

issues and assisted the Swiss Canadian com-

munity and our sincere thanks go to Verena

and Ron.

Over 100 delegates from all over the

world met to discuss the various issues of

the over 700,000 Swiss (i.e. every 10th

Swiss) living abroad. The president, Jacques-

Simon Eggly, welcomed the delegates and

the representatives from the Swiss parlia-

ment, ambassadors and VIPs from the Swiss

business community. The theme of the

meeting was “Swiss abroad, enrichment for

our country?”

We were surprised that the whole meet-

ing was either held in French or German

(with simultaneous translation) and not one

word was spoken in English. Among various

topics, Ambassador Boerlin addressed the

participants regarding the importance of the

“Fifth Switzerland”. About 125’000 Swiss

are now using their voting rights, either

by mail or for some cantons electronically.

Senator Lombardi put a petition to the Swiss

government in 2004 to defi ne the status of

the Swiss abroad, but we are still waiting

for an answer. This is of course not accept-

able and a study is being undertaken by the

University of Neuchatel dealing with the lack

of policy regarding emigration; the outcome

is expected by spring 2010. The number of

Swiss living abroad is on the increase and

one out of ten Swiss lives temporary or per-

manently abroad. Other topics dealt with the

publication of the “Schweizer Revue” which

was cut from 6 issues to 4 ones by year. A

strong resolution was made to urge the gov-

ernment to issue again 6 publications per

year. The Swiss government is cutting costs

in closing Consulates on a worldwide basis.

It also asked swissinfo to cut over 7 million

CHF from their budget. Complaints were also

made by the Swiss living in the USA (about

Swiss banks cancelling their accounts).

According to our experience it will

take a while to see results from these

propositions.

The next meeting will be held in Berne

on March 27th, 2010 followed by the annual

congress on August 20th, 2010, in St. Gallen.

Please let us know your problems in time in

order that we can bring them up at the ASR

congress. We also invite you to look at the

website: www.aso.ch

For further questions and details please

contact [email protected] or

[email protected].

L’ORGANISATION DES SUISSES DE L’ÉTRANGER (OSE)(Organisation of the Swiss Abroad (OSA) /

Auslandschweizer-Organisation)By Bruno Setz

Au début du mois d’août 2009, nous avons

participé, à titre de nouveaux délégués

élus, au 87e congrès du Conseil des Suisses

Business and Trade News

Seit über 20 Jahren in Ontario zugelassener, deutschsprechender Anwaltund Notar bietet Ihnen persönliche Betreuung und fachliche Kompetenz.

BALDWIN ANKA SENNECKE HALMAN LLPBARRISTERS & SOLICITORS

Victoria Tower25 Adelaide Street EastSuite 900Toronto, Ontario M5C 3A1www.bashllp.com

Direct: 416.410.2113Facsimile: 416.410.9423Cell: 416.816.2113Handy: [email protected]

ALEXANDER SENNECKE

Für weitere Fragen stehe ich gerne zur Verfügung.

Helping youmake the Right

Moves

Continued on page 22

Page 14: I S Cover Dec Jan NEWfinal

IN FO SU I SS E12

Consumer Goods / Industr ie des biens de consommation

A SWISS SUCCESS STORYArticle compiled by O. Widmer, CCCS

When we think about drinking coffee a few

names come to mind. Starbucks is certainly

one, but also some Italian ones like Lavazza

or Illy, for there is hardly a nation which cel-

ebrates drinking coffee to the same extend

as the Southern neighbours of Switzerland.

Yet, these days Nespresso, like a rising

star, draws most attention from coffee lovers.

Nestle with its Nespresso brand has not only

generated a new style of coffee drinking but

also a new and stylish way to prepare it.

It started 1970 when the brand was

created, for that time period, a technically

advanced espresso machine using premea-

sured ground coffee capsules that protect

more than 900 coffee aromas.

While in the beginning the espresso

machines were mainly functional, they

became an element of style in the mid

90s thanks to the cooperation with Alessi,

the Italian company that produces decora-

tive and avant-garde household items. In

2001 the launch of yet another trendy and

ergonomically designed Nespresso “concept

machine” got the attention of coffee afi cio-

nados and sales went literally “through the

roof”. Today a variety of elegant machines

cater to the various tastes. Therefore it is

not astonishing that Nespresso machines

have received a number of design awards

in recent years.

WHAT IS THE SECRET OF NESPRESSO? It starts with an uncompromising mind

when selecting the coffee beans and the

regions where they are produced, continues

with rigorous quality control when sorting

the raw beans and then the blending of the

various proveniences. This blending is done

by a team of experienced coffee experts

who take into account all the variables like

fl avour notes or aroma profi les to produce

perfection.

Next care and attention is given to the

drying, roasting and cooling process of

the beans in order to preserve the right or

desired level of bitterness and acidity. Before

the conservation of the coffee takes place

in the air tight capsule, the coffee is ground

according to the speed water will pass

through. The fi ner the coffee, the slower the

water will fl ow which results in a full bodied

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DEC E M B E R/JA N UA RY 13

espresso while a slightly coarser grind will

turn out as an “allongé” or “lungo”.

Nespresso declares that amongst others,

excellence and perfection are core values.

So it is dedicated to deliver to all consum-

ers not only the highest quality coffee, but

also innovative machines and exceptional

service, creating the ultimate coffee experi-

ence. In all of the more than 40 boutiques

in key cities around the world, consumers

should be able to experience the high-qual-

ity trademark of Nespresso in its coffee,

machines and services.

BUSINESS OUTLOOK With a corporate vision of becoming the

Icon for Perfect Coffee Worldwide, Nestlé

Nespresso SA has become the fastest-grow-

ing operating business of the Nestlé Group.

It surpassed one billion CHF of rev-

enue at the end of 2006—as CEO Gerhard

Berssenbrügge had predicted—with global

sales of Nespresso products totalling 1.16

billion CHF. As a result, Nestlé Nespresso is

well on course to hitting the two billion CHF

revenue mark by 2010

NESPRESSO IN CANADAWith the opening of the fi rst Boutique Bar

in Montreal, 2045 Rue Crescent, Nespresso

counts on three brand operated shops

throughout Canada, the other two Nespresso

Boutique-in-Shop locations being at the Bay

in Toronto and Vancouver. Says Frederic Levy,

President of Nespresso North America “The

Boutique concept is a very successful retail

model worldwide, and we are excited to

further establish an even stronger brand

presence in the United States and Canada

with future openings planned.”

Indeed, the new location on Crescent

combines a relaxing atmosphere with a full-

service espresso bar which offers different

espresso-based recipes that guests can enjoy

along with a tempting menu which changes

frequently and seasonal specials prepared

by Chef Giovanni Apollo of Le Traiteur.

In addition, the newly opened boutique

offers the possibility to arrange events for

up to 400 persons. Jacques Demont, Country

Manager for Canada, and his team are happy

to assist you with any request and welcome

you in the trendy location. ■

Page 16: I S Cover Dec Jan NEWfinal

IN FO SU I SS E14

Member Prof i le

PERFECT TIMINGProvided by Rolex Canada Ltd.

Rolex is recognized the world over as the

leader in Swiss watch-making, and enjoys

an unparalleled reputation for quality and

know-how.

The company was founded in 1905 by

the pioneering and visionary spirit of Hans

Wilsdorf. At that time the pocket watch was

the order of the day, but Wilsdorf began to

dream of a watch worn on the wrist. There

were wristwatches but they were consid-

ered nothing more than items of jewellery

for women and were not very reliable.

To convince the public of the reliability

of these resolutely innovative timepieces,

he equipped them with small, very precise

movements manufactured by a Swiss watch-

making company in Bienne. In gold or silver,

these watches caught the interest of modern

sports-minded men and women all over the

British Empire.

In 1908 Wilsdorf coined a brand name

with which to sign his creations – Rolex. Easy

to pronounce in any European language and

short enough to fi t on the dial of a watch.

THE QUEST FOR CHRONOMETRIC PRECISIONUntiringly seeking to improve their reli-

ability, Hans Wilsdorf constantly submitted

the Rolex wristwatch to tests by offi cial

quality-control organizations. This relentless

quest for chronometric precision rapidly

led to success. In 1910, a Rolex watch was

awarded the fi rst offi cial Swiss certifi cate

granted to a wristwatch by the Offi cial Watch

Rating Centre in Bienne. Four years later, in

1914, the Kew Observatory in Great Britain

awarded the Rolex wristwatch a class “A”

precision certifi cate, a distinction which until

that point had been reserved exclusively for

marine chronometers.

THE BIRTH OF THE WATERPROOF WATCHIn 1926, a major step was taken with the

creation of the fi rst waterproof and dustproof

watch. Named the “Oyster”, this watch fea-

tured a hermetically sealed case which, like

a miniature safe, provided optimal protec-

tion for the movement.

The following year the Oyster crossed the

English Channel unscathed worn by a young

English swimmer, Mercedes Gleitze, whose

support Wilsdorf had enlisted to endorse his

product. This would mark only the fi rst of a

long list of testimonials from adventurous

men and women; from achievers whose

exploits and daring would, in time, be so

closely associated with the superiority of the

Rolex brand. On the occasion of this landmark

event, Wilsdorf published an advertisement

on the front page of the Daily Mail proclaim-

ing the success of the waterproof watch and

chronicling the debut of the Rolex Oyster

and its triumphant march worldwide.

THE SELF-WINDING MOVEMENTThe Oyster would soon boast yet another

outstanding feature. The year 1931 witnessed

the birth of the Perpetual rotor, a self-winding

mechanism, which allowed the watch to run

continuously as every fl ick of the wrist wound

the movement. This system is at the origin of

every modern automatic watch.

In no time the manual-wound watch

would be outdated.

For Rolex, the world then became a liv-

ing laboratory. In oceans, on high mountain

tops, or wherever extreme conditions pre-

vailed around the world, they served to test

the excellence of watches equal to the task.

As of the 1930s, the company issued Oyster

Perpetual watches to numerous Himalayan

expeditions setting out to conquer Everest.

HIGHLY PRESTIGIOUS WATCHESAs of the 1940s, Rolex also created highly

prestigious watches worn by some of the

world’s most infl uential people. In 1945,

Rolex created the Datejust, the fi rst wrist-

watch to indicate the date in a window

on the dial. In 1956, the Day-Date was

introduced. It was the fi rst wristwatch in the

world to show the date and the day of week

spelt out in full.

THE PROFESSIONAL WATCHESIn the early 1950s, thanks to the perfect

mastery of chronometric precision and water-

proofness, Rolex developed professional

watches that served as tools and whose

functions went far beyond simply telling the

time. These watches were intended for new

professional activities, such as deep-sea div-

ing, aviation, mountain climbing and scien-

tifi c exploration. These watches generated

lasting enthusiasm and asserted themselves

as watches of achievement.

In 1953, equipped with an Oyster

Perpetual, the expedition led by Sir John

Hunt, Sir Edmund Hillary and Tensing Norgay

was the fi rst to reach the summit of Everest.

Today, its successor, the exquisite Oyster

Perpetual Explorer II is one of Rolex’s most

popular models.

In 1960, Jacques Piccard’s submersible

deep-sea research vessel plunged to a depth

of 10,916 meters in the Mariana Trench in

Rolex Datejust II – Steel and 18kt yellow gold

Page 17: I S Cover Dec Jan NEWfinal

DEC E M B E R/JA N UA RY 15

the Pacifi c Ocean. An experimental Oyster

prototype, the Deep Sea Special, fastened to

its hull, withstood a pressure of over one ton

per square centimeters.

This year the new Rolex DEEPSEA is a

product of man’s inherent desire to push the

boundaries of his dreams and his potential.

Waterproof to an extreme depth of 3,900

meters (12,800 feet), this new generation

diver’s watch confi rms the supremacy of

Rolex in the mastery of water-proofness

and demonstrates an ever-present pursuit of

excellence.

Entirely developed and manufactured by

Rolex, the DEEPSEA is a totally new watch

that benefi ts from important technical inno-

vations. It is equipped with a

RINGLOCK SYSTEM, a new case architec-

ture patented by Rolex, which allows the

watch to resist the colossal pressure exerted

by water at great depths. It is the fi rst watch

to feature a bracelet with a double exten-

sion system making it easily adaptable for

greater comfort in wear over a diving suit.

ROLEX PHILANTHROPYSince it was founded a century ago, Rolex

has championed individual excellence and

achievement in all its activities. During

the past three decades, the company has

continued to recognize excellence through

two unique philanthropic programs: from

1976, the Rolex Awards for Enterprise, and,

from 2002, the Rolex Mentor and Protégé

Arts Initiative, a global program that pairs

emerging artists with masters in dance, fi lm,

literature, music, theatre and the visual arts

for a year of intensive collaboration. Building

on a legacy of supporting culture that dates

back to the 1970s, when the company

established unique relationships with many

of the greatest living artists, Rolex launched

the Arts Initiative to help ensure that

artistic excellence is passed on to the next

generation. Unparalleled in its artistic and

geographic reach – over 200 notable talents

from 39 countries have participated since its

beginnings – the multidisciplinary initiative

is currently in its fourth cycle.

By fostering innovation in science, explo-

ration, conservation and the arts, both the

Rolex Awards and the Rolex Arts Initiative

advance the work of individuals who exem-

plify the vision, ingenuity and excellence

that defi ne the Rolex brand.

For more info on Rolex, visit their website

at www.rolex.com ■

Rolex Explorer II – Stainless SteelRolex Deepsea – Stainless Steel

Page 18: I S Cover Dec Jan NEWfinal

IN FO SU I SS E16

Your goods are priceless !

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Page 19: I S Cover Dec Jan NEWfinal

DEC E M B E R/JA N UA RY 17

ARE YOU IN A CONFLICT?By Bruno Gideon

Whenever you’re in confl ict with someone, there is one factor that can make the difference between damaging your relationship and deepening it.

That factor is attitude.

William James

Nobody likes dealing with confl icts, espe-

cially when strong feelings are involved. But

there is no way around it: confl icts are a fact

of life. What matters is the way we react to

them. When drawn into a confl ict, some seek

revenge. Others may act macho, cave in, or

look for a scapegoat. Some try to ignore the

situation, hoping that the problem will go

away. But none of these are viable solutions.

And the longer a confl ict goes unsolved, the

harder it will eventually lash back at us.

Differences can be opportunities for cre-

ative and effective solutions, but we all have

our emotions and they often override what

could have been a positive interaction. When

we experience feelings of dislike, alienation,

and disregard then we know that something

went wrong and our main focus should be to

fi x the problem and stop wasting our time.

Are you involved in arguments at work or

at home? Are you having thoughts like “Who

does he think I am?” or “I will show them!”?

Is revenge on your mind? The best advice

I can give you is to deal with the confl ict

now. Put aside your emotions and get back

to basics. Ask yourself, “What is this confl ict

really about?” Be active and do not let the

problem run its course. Begin with a sincere

desire to fi nd a way out for both parties. Pull

back when you experience pushback. Then

let some time pass and tackle the problem

again. But what if it is unsolvable right now?

That may be a reality that you simply have

to accept, but it won’t hurt to try again after

a few weeks or months.

Are you in a confl ict right now? Don’t

procrastinate – deal with it now!

Born in Switzerland, Bruno Gideon now

lives in Toronto. His inspirational tips to help

us improve our daily lives have become

a regular feature both in info suisse and

on our website. His insight and wisdom,

stemming from his vast experience as a

successful entrepreneur and author make

us refl ect on some of our own situations

where we could have used his advice. While

these particular tips are exclusively written

for our chamber, Bruno also has a weekly

e-mail newsletter that you can subscribe to,

free of charge, by signing up on his website

www.brunogideon.com and we encourage

you to do so.

His books, “Wet Behind the Ears”, “Not at

My Expense” and “Don’t Take No for an

Answer!” can be ordered directly through

Bruno’s website. ■

Bruno’s T ip Are You In A Conf l ict?

SCHOLARSHIP FUND OF ONTARIO

The Swiss Canadian Scholarship

Fund of Ontario is pleased to offer

yearly scholarships. It is open to

members of the SCCC and the

Swiss Community.

To fi nd out more about the

availability and eligibility criteria,

please visit the Ontario Chamber’s

website at:

www.swissbiz.ca/scholarship

Page 20: I S Cover Dec Jan NEWfinal

IN FO SU I SS E18

THE ART OF WASTING TIME AND MONEY – MEETINGS by Karin Lindner

Do you want to know a great cost saving

tip? Avoid and/or reduce meetings. Before

calling a meeting, ask yourself “Is a meeting

the best way to handle this?” or could the

same information be covered in a memo,

e-mail or brief report?

Having said that, I believe that meet-

ings are one of the most important ways

for employees to communicate within the

organization but....there are far too many

that are too long and most are boring and

ineffective. My suggestion: have fewer but

better meetings!

I am sure you have lived through meet-

ings which were a complete waste of time

as they did not accomplish anything.

It is amazing for us to see how many

unstructured meetings take place in orga-

nizations on a daily basis and what’s more

interesting is that there are people who

quite enjoy going to these meetings.

It makes them look really busy. They get

the chance to sit for one, two or even more

hours with a cup of coffee, and it’s a great

excuse to fall behind in their real job. It’s

almost like watching George Costanzia in

one of the Seinfeld episodes - taking on the

busy “business look” and saying “I am so

sorry but I have to go to this meeting.”

Do you know anyone you could call the

Queen or King of Meetings? These are the

ones I am talking about.

I have a vision of replacing the boardroom

table with several treadmills. I am sure this

will be the future for progressive companies.

Every attendee would have to present his or

her material walking on the treadmill. How

long do you think the meetings would be

without coffee, cream and donuts? Certainly

not more than 30 - 60 minutes. People would

be healthier and the cost savings would be

incredible.

I run marathons and I just recently quali-

fi ed for the Boston Marathon. I link physical

activity to my ability to contribute to others,

build better relationships and improve my

health and business success. I believe in

physical vibrancy and energy and I know

that I often come up with the best ideas dur-

ing a run. Why shouldn’t this also work for

business meetings?

Most people have never experienced the

power of effective meetings with satisfying

outcomes and that’s why I want to provide

some brief advice:

1. Have the end in mind:

You have to be clear as to what needs to

be accomplished. What are the objectives

of the meeting? It will help to write down

and complete the following sentence: By

the end of the meeting I want to... i.e.

generate at least three ideas for cost sav-

ings, solve a quality issue, etc.

2. Have an Agenda:

Kar in’s Performance Solut ionsMore With Less

Ouverture & équilibre

Entre la banque fondée à Genève en1819 et la marque désormais présente sur 3 continents,il y a tout un monde de nouvelles opportunités pour nos clients. Mais c’est toujours avecla même volonté d’excellence que Mirabaud peut, aujourd’hui, vous faire profiter de sescompétences sur un large territoire de produits et services financiers: gestion privée etinstitutionnelle, fonds traditionnels et alternatifs.

MIRABAUD Gestion Inc. Yves Erard1501, avenue McGill College Bureau 2220 Montréal (Québec) H3A 3M8 T +1 514 393-9748 F +1 514 393-1828 www.mirabaud.com

ALIBI

Page 21: I S Cover Dec Jan NEWfinal

DEC E M B E R/JA N UA RY 19

Outline the meeting objectives, the dis-

cussion leader for each topic and the exact

time allotment for each topic; Prepare

the agenda and distribute it before the

meeting. Ideally everyone who attends

a meeting should be expected to get

involved and/or give input. Otherwise,

why are they at the meeting? If there is

no active participation, they can read the

meeting minutes and be productive else-

where. There are too many people who

tune out during a meeting because they

neither take responsibility nor initiative.

3. Start on time and end on time:

There should be no excuse for someone

who initiates a meeting to be late. It

shows a lack of respect for other people’s

time. This person leads by example, so the

meeting participants are also expected

to be on time. Keep people focused and

work with a stop watch to help discussion

leaders stick to their time allotment. As a

reward you will have fewer people look-

ing at their watch as they will know that

the meeting will end on time.

4. Assign Meeting Preparation:

If all participants have something to

prepare for the meeting, it will take on a

new signifi cance for each team member.

For example, ask questions about possible

solutions and give people the chance to

think about it ahead of time.

5. Assign Action Items:

It is an absolute must not to fi nish any

meeting discussion without determining

next steps. Assigning projects or tasks as

they arise during a meeting means that

your follow-through will be complete.

Assign a different team member for each

meeting to write the meeting minutes.

Keep people focused and they will appre-

ciate being part of the solution.

6. Ask for Feedback on the Meeting

Process:

Every meeting has room for improve-

ment. What worked well? What can we do

to improve? Were attendees unprepared?

Get the feedback of the attendees and

become better and better and better.

If you implement these suggestions, you

will not only save time and money but your

business meetings will lead to real success.

Karin is a Human Performance Specialist

with KARICO Performance Solutions

located in Richmond Hill, Ontario. She is

the founder and owner and her mission is

to “help organizations and individuals in

manufacturing environments to become

the best they can be by positively impact-

ing their ROI (Relationships, Outcomes

and Improvements)”. Karin can be

reached at 1-647-401-5274 or by e-mail

at [email protected]; you may

also visit her website at

www.karicosolutions.com ■

Page 22: I S Cover Dec Jan NEWfinal

IN FO SU I SS E20

EMBRACING HOME ENTERTAINMENT WITH STYLE AND FLARE! By Manuela Giuliani, Marketing Manager, Swiss

Peak Ltd / Swissmar Ltd

As we have been noticing lately spending

quality time at home with family and

friends sharing a tasteful meal, laughter

and enjoyment has been an old tradition

that has come around again as being

ever so popular. People are considering

staying at home rather than going out to

restaurants more and more. People are still

very much in favour of going out to eat to

experiment new cuisine but with the ever

increasing Food Network shows available

and Home Improvement demonstration

shows to choose from, staying at home is

of the moment and made easy. Food trends

on exploring new foods, how to prepare

them, healthy eating and how to entertain

is all the rage! Making your house your

home; having bigger kitchens or a great

room equals entertaining in your own

exclusive environment a must for the food

enthusiast or home entertainer.

Cheese, balsamic vinegar, extra virgin

olive oil- all have been around yet, there is

a new take on these staples and a lot more

experimentation on the different varieties

available to accommodate the demand of

the enthusiast’s taste buds. There are new

ways to prepare or present these tasty

treats; for example, a cheese platter with

a variety of cheeses complemented with

the appropriate cheese knives- possibly the

addition of condiments, like aged balsamic

vinegar or honey to accompany this specifi c

assortment. The presentation can be rustic

casual or more elegant and sophisticated

or a combination as each can easily be

transformed by the gourmet accessories as

part of the presentation. All these tools or

gadgets are readily available, the variety is

immense; it depends on the education of

the proper use of these tools, and the enthu-

siast’s individual style and fl are for a creative

arrangement. Demand for consumer goods

in the house wares market has increased to

compliment the growing needs and wants

of the food afi cionado.

Thanks to the popularity of these shows

and the personalities that host them, the

idea of educating the viewer on how to use,

how to prepare and how to enjoy is made

simple and an essential part of everyday

entertaining. There is so much infl uence from

Europe and Asia incorporated in preparing

and presenting healthy and nutritious foods.

It is like taking a traditional item turning it

and tweaking it to make it new again. The

‘vintage’ item is made to look more con-

temporary and is being sought after as the

hottest new trend. These consumer goods

have not gone away instead have been

updated to conform to sharing a traditional

experience.

Take the Swissmar Fondue or Swissmar

Raclette, it has been around for a long time

and yet the traditional experience and the

never ending possibilities have encouraged

culinary diversity and experimentation mak-

ing it a more modern and fresh item. Mauviel

of France cookware collection, again, the

quality and the performance of this profes-

sional item when making a healthy meal is

second to none. Materials in items used in

many of these consumer goods have been

updated to make them more effi cient when

using, the styles are more modern and the

colour variety to appeal to the consumer.

Consumer Goods / Industr ie des biens de consommation

Bridging Continents & Cultures

G lobal relocation is a people business. At TheMIGroup,

our central theme has always been to train and empower our

people to deliver solutions that result in satisfied customers and

successful outcomes.

Contact us, we’d love to talk to you.

London, UK Hong Kong Atlanta Chicago Houston Los Angeles New York

Philadelphia San Francisco Calgary Montreal Toronto Vancouver

TheMIGroup’s Global Alliance of Relocation Service Providers

www.themigroup.com

Toronto OfficeTel: 888-677-4650

[email protected]

Page 23: I S Cover Dec Jan NEWfinal

DEC E M B E R/JA N UA RY 21

The quality or brand chosen by the dif-

ferent generational divides, which includes

Gen Y (14- 33 years of age) or Baby Boomers

(44-63 years of age) etc, are dictated by their

lifestyle, tastes, personalities and willingness

to explore new items, just to name a few.

As we all know, in each stage of life there

are different priorities that take precedence

in choosing that specifi c item. From a Gen Y

point of view, style, colour, design is more

important, if it is made in Asia or made in

Europe- that may depend on retail price. In

this phase of their lives, an entry level price

point item may be more to their liking if the

style and colour works with their home envi-

ronment. The quality is important but the

look may be more the deciding factor. From

a Baby Boomer’s point of view, they are at

a stage that may provide them the luxury of

more time to enjoy things in life, so quality

may be priority and one they keep top of

mind. There may be more research involved

in fi nding the correct product for their needs.

Style, colour and design are important but

function and longevity may win out. Quality

is a factor that is key as well; they will try

to purchase the best possible item they can

afford. For a pepper mill they may choose a

tried and true quality icon like Peugeot for

its heritage and craftsmanship.

All in all, what is available for our enter-

taining enthusiasts is endless. The varieties

of consumer goods that cater to these

culinary fans are made all over the world in

all shapes, colours and sizes. It is the fl are

and the enthusiasm that is put into eating,

entertaining and the environment that it is

consumed in that makes the whole experi-

ence different each time. It is the embracing

of these new ideas and combining them

with the traditions that makes it unique and

memorable.

For more information visit

Swiss Peak / Swissmar at their websites

www.swisspeak.com and

www.swissmar.com ■

FINECAST

High Precision Machining / Machinage de Haute Précision

Our consultative approach, our complete solution-based machining service, and our innovative abilities in technological multi-sector industries continue to expand our horizons.

Notre approche consultative, notre service d’usinage à base d’une solution complète et nos capacités novatrices dans les industries multi-sectorielles continuent à développer nos horizons. ________________________ ________________

208 Migneron Tel : 514-331-0322 Saint-Laurent, QC Fax : 514-331-0261 H4T 1Y7 www.finecast.ca [email protected]

BIENVENUE AUX NOUVEAUX MEMBRES

SCCC (MONTREAL) INC.Corporate members / Membres corporatifs

Helvea Inc. 1800 McGill College Avenue, Suite 1020Montreal, QC H3A 3J6 514 - 288 3556Mr. Felix [email protected] Web: www.helvea.com

Isoelectric Energie Inc.275 Liberté Candiac, QC J5R 3X8450 – 633 1414M. Giancarlo Pellegrino, [email protected]. Madeleine Pellegrino, [email protected]

Individual members / membres individuels

Mr. Reto NettKMPG LLP600 Blvd. de Maisonneuve Ouest, Suite1500Montreal, QC, H3A 0A3 Canada514 – 840 [email protected] : www.kpmg.ca

Mr. Patrick LebelSNC Lavalin455 René Lévesque OuestMontreal, QC, H2Z 1Z3 Canada514 – 717 [email protected] : www.snc-lavalin.com

M. Jocelyn RhéaumeJ.B. Deschamps Inc. 9660 boulevard du GolfMontreal, QC H1J 2Y7 Canada514 – 353 2493 # [email protected] : www.deschamps.com

M. Jean-Bernard MayBonne Nature Inc.Crettaz-Cô 14Chemin Etoile des GlaciersCH – 1936 Verbier [email protected]

Correction last issue:Mr. Charles Berthoud Bert2 Hospitality Consultant 5918 Mc Lynn Montréal, QC H3X 2R2 Canada514-814-3188E-mail : [email protected]

Page 24: I S Cover Dec Jan NEWfinal

IN FO SU I SS E22

de l’étranger (CSE) qui se tenait à Lucerne.

Le Conseil est composé de 20 membres

provenant de la Suisse et de 120 membres

de l’étranger représentant les intérêts

des suisses à l’étranger. Plus de 45% des

délégués étaient des nouveaux élus pour

une période de 4 ans, soit de 2009 à 2013.

Chaque congrès annuel est toujours précédé

de deux rencontres en Suisse, une au print-

emps et une à l’été. Le Canada compte 5

délégués : John Bartlett et Rolf Bruelhart de

Vancouver, Ernst Notz de Toronto, Kati Lyon-

Villiger d’Ottawa et Bruno Setz de Montréal.

Ernst Notz et Bruno Setz remplaçaient

Verena Ducommun-Tobler et Ron Favarger.

Nous tenons à remercier chaleureusement

Vreni et Ron pour leur implication au niveau

du CSE et leur dévouement face à la com-

munauté suisse au Canada.

Plus de 100 délégués venus du monde

entier se sont réunis pour aborder différents

sujets concernant les 700 000 suisses vivant

à l’étranger (10% de la population helvé-

tique qui vit à l’étranger). Les délégués,

les représentants du gouvernement et

les ambassadeurs et des personnalités du

monde des affaires suisses ont été accueil-

lis par le président Jacques-Simon Eggly. Le

congrès avait pour thème : « Les Suisses de

l’étranger : une richesse pour notre pays ? »

À notre grand étonnement, tout le con-

grès s’est déroulé en français ou en allemand

(avec traduction simultanée); aucune con-

férence n’a été prononcée en anglais. Parmi

les sujets abordés, l’ambassadeur Boerlin

a traité de l’importance de la « Cinquième

Suisse » en indiquant entre autres qu’environ

125 000 suisses se prévalaient maintenant

de leur droit de vote, soit par la poste, soit

par voie électronique dans quelques cantons.

En 2004, le Sénateur Lombardi a présenté

une pétition au gouvernement suisse afi n de

préciser le statut des suisses de l’étranger;

la réponse se fait encore attendre. Ceci est

inacceptable. Une étude de l’Université de

Neuchâtel présentement en cours et devant

se terminer au printemps 2010, traitera du

manque de politiques claires en émigration.

On sait que le nombre de suisses vivant à

l’étranger s’accroît progressivement et qu’un

sur 10 suisses vit temporairement ou de façon

permanente à l’extérieur du pays. Le fait que

le nombre de parutions de la « Revue Suisse

» soit passé de 6 à 4 par année a été discuté

et a été suivit d’une recommandation ferme

au gouvernement de revenir à 6 publications

annuelles. Le gouvernement suisse diminue

les coûts en fermant des consulats à travers

le monde et en demandant à swissinfo.ch

de couper 7 millions CHF de son budget. Les

suisses vivant aux Etats-Unis ont exprimé

plusieurs plaintes dont celle de la fermeture

de leur compte par des banques suisses.

Selon nous, il faudra un certain

temps avant de voir les résultats de ces

propositions.

La prochaine rencontre se tiendra à

Berne le 27 mars 2010 suivi du congrès

annuel le 20 août 2010 à St-Gall. Veuillez

nous informer de tout problème ou diffi culté

afi n que nous puissions les transmettre au

prochain congrès du CSE. Nous vous invitons

aussi à consulter le site : www.aso.ch.

Pour toute question ou de plus amples

informations, veuillez communiquer avec

[email protected] ou brunosetz@

videotron.ca ■

Business and Trade News

Continued from page 11

Page 25: I S Cover Dec Jan NEWfinal

DEC E M B E R/JA N UA RY 23

Business News

By Location Switzerland - Switzerland Trade and

Investment Promotion

European countries where regions have more

powers and responsibilities in terms of taxa-

tion, legislation and education policies tend

to do better economically than centralized

ones, a Swiss study entitled ‘The Impact of

Decentralization on Economic Growth’ shows.

The study, developed by he Swiss-based

BAK research center, measures the impact

of decentralization on the economy, as well

as the quality of education and innovation

in 26 European countries, including non-EU

members Switzerland, Norway and Croatia

and excluding Luxembourg, Slovenia, Cyprus

and Malta because of their small size.

The country ranking as most centralized

was EU newcomer Bulgaria, followed by

the Baltic States, Greece, Croatia, Norway,

Ireland, Denmark and France.

At the other end of the scale, Switzerland

– famous for deciding almost everything by ref-

erendum – ranked fi rst, followed by Germany,

Belgium, Spain, Austria and Italy.

Herndon, VA- based K12 Inc., a premier

education and distance learning provider for

students from kindergarten through high

school, has announced the establishment of

a new international headquarters in Thun,

Canton Bern. The new location will spearhead

the company’s growing presence in Europe

and Asia as well as assisting with product

research, customer service, teacher education,

administration and sales. An initial team of

seven persons will be based at the HQ.

Addeco SA, one of the global leaders in

executive search and job placement, will

acquire MPS Group, Inc., of Jacksonville,

FL, an internet consultancy and systems

integration company. The transaction valued

at $1.3 billion, still awaits shareholder and

regulatory approval.

Pastca, Venezuela’s largest milk proces-

sor recently moved its head offi ce from

Venezuela to Fribourg, where it is expected

to create around 20 new jobs in the medium

term. The company’s fi nance, marketing,

human resources and research activities will

be managed from the Fribourg site.

Also from Venezuela, it was announced

that Petro Falcon Corporation is set to acquire

a majority stake in Switzerland’s photovoltaic

power generation company Solar Resources

Holding Sarl, also known as Etrion.

On September 23 Switzerland and the US

signed an updated income taxation treaty, a

move the U.S. hopes will help it combat off-

shore tax evasion by U.S. citizens. It provides

the IRS with greater access to information on

U.S. account holders at Swiss banks but calls

for the U.S. to clearly identify the suspected

account holder.

Baxter International, Yahoo!, Alcon

Corporation, AGCO, Medtronic and CSL Behring

all received Tell Awards for Switzerland’s

most signifi cant inward investment projects

by North American fi rms in 2008 at a festive

ceremony held at the Ambassador’s private

residence on October 26th. The awards are

named for the legendary Swiss hero William

Tell and recognize the job creation, invest-

ment and technology achieved by foreign

investors in Switzerland every year. 135

persons from industry, politics and media

attended the ceremony which grows in

attendance and interest every year.

Texas-based DataCert, a provider of legal

operations management solutions, has

announced the opening of its latest European

offi ce in Zurich.

Ft. Worth, TX-based Alcon, Inc., a leader

in ophthalmic pharmaceuticals research and

development, has purchased ESBATech AG

in Zurich. Alcon will pay a reported $150

million in cash as well an additional $400

million in agreed milestone payments.

BERNARD LETTE

BARRISTER & SOLICITOR ADMITTED IN ONTARIO, QUEBEC AND FRANCEAVOCAT AUX BARREAUX DE PARIS, MONTRÉAL ET TORONTO

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Lette & Associéss.e.n.c.r.l.

630, Bd. René-lévesque Ouest#2800, Montréal QC H3B 1S6Tel: +1 514.871.3838Fax: +1 [email protected]

Lette Alérion

137, rue de l’université75007 ParisTel: +33 (1) 58.56.97.00Fax: +33 (1) [email protected]

Lette & Knorr

Tal 12D-80331 MünchenTel: +49 (0) 89.290.03.70Fax: +49 (0) [email protected]

Continued on page 31

Page 26: I S Cover Dec Jan NEWfinal

IN FO SU I SS E24

Chamber News / Information de votre chambre

SCCC EVENING EVENT AT THE SPOKE CLUBBy Roger Hunziker

On October 21, the SCCC hosted a cock-

tail reception at the private Spoke Club

in downtown Toronto. The evening was

sponsored by Dr. Charles Piwko of Narimya

Pharmaceuticals, the offi cial and exclusive

Canadian distributor of the skin care products

of Spirig, Switzerland.

The keynote speaker for the evening

was Dr. Neil Shear, Professor and Chief of

Dermatology at the University of Toronto

Medical School. His spirited presentation

on his work in the fi eld of skin care and

his patients touched many in the audience

who followed up with a number of ques-

tions about protecting the skin from the

sun, and how to treat chronic skin diseases.

Dr. Shear also spoke on the importance of

the partnership between health care spe-

cialists in his fi eld and companies such as

Spirig Pharma and Dr. Charles Piwko’s own

Narimya Pharmaceuticals. Dr. Piwko, during

his own short presentation, then elaborated

on the subject by showing how Narimya

Pharmaceuticals is helping skin care special-

ists by importing high quality products from

Switzerland into Canada. Narimya distrib-

utes creams and lotions manufactured in

Switzerland by Spirig Pharma (Egerkingen,

AG), one of the world’s market leaders in

dermatological products. All the guests left

with samples generously provided by Dr.

Charles Piwko and a better idea of how

private enterprise can support public health

care in Canada.

With more than 100 members and guest

in attendance, this event obviously appealed

to a lot of people and was a full success. Our

thanks go to Dr. Charles Piwko and Dr. Neil

Shear for their time and effort as well as to

Mr. Rudi Blatter and Ms. Cindy Gee of Lindt

for their help in organizing the event. ■

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Here to help your world.

Page 27: I S Cover Dec Jan NEWfinal

DEC E M B E R/JA N UA RY 25

SCCC DINNER & DANCE (D&D) 2009When the D & D takes place, we know that

the year is almost over and that Christmas

will be here in no time.

Over 150 elegantly dressed guests

attended our event, which was held on

November 21 at the beautiful Hotel Le

Meridien King Edward in downtown Toronto.

Our Ambassador and his charming wife

Suzanne as well as newly arrived Consul

General Bernadette Hunkeler-Brown and

her husband Nigel honored us with their

attendance. The theme of the evening was

“Latin Night” and the room and tables were

decorated accordingly with a lot of red roses

kindly arranged by Sonja Evans. Shakura, our

beautiful and skillful singer with Swiss roots,

opened the evening with temperamental

music, followed by the dancers Elmarie and

Francisco who performed Tango/Salsa and

taught the courageous volunteers some

Salsa steps. The well-known band Howard

Lopez/Ken Meyer entertained us through the

whole evening on the dance fl oor. The food

offered by the Swiss Chef Daniel Schick was

outstanding and his dessert buffet topped

all the expectations. Thanks to Patricia Keller

and Kathy Utigard who put a lot of effort into

helping to organize this event.

We were again able to offer great raffl e

prizes thanks to our generous sponsors, just

to name a few: Swiss International Airlines,

Switzerland Tourism, Zermatt Tourism,

Euromart, Gerry Attenborough, HUH, I Love

to Travel Group, Kuehne + Nagel, Lindt &

Sprüngli, Ricola, Nestle, Niagara Helicopters,

Roche, Rolex, Swissmar/Swiss Peak,

Swiss Re, Switzerland Cheese, Vreni Tobler

Ducommun and Zurich Insurance.

SCCC hopes that you will remember this

as a fun night and we are all looking forward

to seeing you again next year. So please

already mark your calendar now: November

20th 2010 will be here in no time!

The Organizing Committee

Please feel free to comment and send

us your input on this and future events

to [email protected]

141 Adelaide Street West, Suite 203Toronto, Ontario

M5H 3L5

Telephone: 416 777-0123 Fax: 416 777-0308

For your investment needs please contact:

Werner Joller David RatcliffePresident Managing Director

www.hottinger.com

Page 28: I S Cover Dec Jan NEWfinal

IN FO SU I SS E26

Travel News

WINTER IN SWITZERLANDBy myswitzerland.com

A NIGHT OUT: LOOK BEHIND THE SCENESImagine what it feels like to have 480 horse-

power at your command, snow, a pale moon

and the crackle of your colleagues’ radio

messages for company. Welcome to the

world of the “Pistenbully” operator. Those

who want to experience it live can hitch a

lift on one in Zermatt. For more info go to

www.zermatt.ch

SKIING: THE BEST, LONGEST AND TOUGHEST RUNSThe longest runs, the most challenging

descents and the best night skiing. We have

gathered all the necessary information for

you. Visit www.myswitzerland.com/winter

for detailed information

PERSONAL BUTLER: DRINKS ON THE SLOPESEvery Monday a butler will serve drinks on

the slopes in Arosa. Attired in proper style

with top hat and tails, a staff member of

the mountain trains offers colorful welcome

drinks (for sure supporting the guests’

good spirits, but are 100% alcohol-free).

Go to Arosa Tourismus at www.arosa.ch for

more info.

THE REAL EXPERIENCE: TYPICALLY SWISS HOTELSService that is a touch more personal,

atmosphere that is authentic, food that is

surprisingly down to earth. Typically Swiss

is no empty promise, but rather the badge

of honor for a hotel experience to be had

only in Switzerland. For more details, go to

www.myswitzerland.com/typically

SWISS.COM

Switzerland is a small country. Less than one hour, and you’re off. – SHORTCUTS, SWISS MADE. –Short walking distances and perfectly harmonised fl ight schedules mean that nowhere in Europe is it quicker and easier to change from one plane to the next than in Zurich. It’s almost a shame that you don’t have more time to enjoy the airport itself, which was awarded the «World Travel Award 2006». For information and reservations, call 1-877-FLY-SWISS or contact your travel agent. Visit SWISS.COM to fi nd out more about all the things we do to make each and every fl ight as comfortable as possible for our guests.

055_300_HUB_191.77x127_InfoSuiss1 1 20.3.2007 14:36:49 Uhr

Page 29: I S Cover Dec Jan NEWfinal

MySwitzerland.comThe Swiss Travel System has the perfect ticket for you to discover Switzerland. Tailoured toyour itinerary the Swiss Pass, Swiss Flexi Pass, Swiss Transfer Ticket or the Swiss Card will bethe perfect solution to ride 20,000 km of train, postal bus or boat routes. Your personal choiceinclude the classic scenic routes such as the Glacier Express, the Bernina Express, the GoldenPass Line, the William Tell Express, and the Palm Express. Also included is the public transportsystem of 38 cities, and the passes give you 50% discount on most mountaintop trains andcable cars. To top if off, you will profit from free entries to over 450 museums.

Our amusement park.

For more information go to www.swisstravelsystem.ch,www.raileurope.ca, or call 1-800-361-RAIL (7245)

Page 30: I S Cover Dec Jan NEWfinal

IN FO SU I SS E28

FRONT SEAT: ENGINEER FOR A DAYIn the driver’s cab, the ride on the highest

railway transversal in the Alps becomes an

unforgettable adventure. The locomotive

engineer proffers unique information on

railway engineering, while you have a front

seat. On top of it, you will receive a com-

memorative certifi cate and a photograph of

your trip.

For more information, visit the website of

the Rhaetian Railways at www.rhb.ch

SKIING: THE BEST, LONGEST AND TOUGHEST RUNSThe longest runs, the most challenging

descents and the best night skiing. We have

gathered all the necessary information for

you. www.myswitzerland.com/winter

SKATING: SCHUSS DOWN THE ICE PATHPut on your skates – and yes, don’t forget

your helmet – because the skateline will

take you on a 1.8 mile/3km ride down a

natural ice path. When was the last time,

you schussed down on your skates?

www.skateline.ch

EARLY BIRD: SUNRISE ON THE SLOPESHit the slopes fi rst: On weekends the

chairlift start operating as early as 6:30 am

in Lenzerheide. Shortly before dawn the

Stätzerhorn chairlift whisks early risers to the

pinnacle. www.lenzerheide.com/snowrise

HIKING ABOVE THE CLOUDS ON MT. RIGIHigh above the “sea of fog” on Mount Rigi,

you can explore over 22 miles of winter hik-

ing trails. Surrounded by mountain peaks and

the lake of Lucerne, you get most impressive

panoramic views. www.rigi.ch

THE ANIMAL WHISPERER: GAME WATCHINGWhen game warden Jon Gross hikes through

Val Mü stair in winter, he not only enjoys the

enchanting landscape, he also observes the

habits of numerous animals that are found

there. Join Jon Gross on his tour through

pristine natural scenery and get an insight

view. www.val-muestair.ch

SKIBOCK: THE SWISS WAY OF SLEDDINGCut your skis short, add some wood – and

the Skibock is ready. This way of sledding

reminds of riding a unicycle, but it is easier

to learn. And it is much more fun. Especially

if you made your own skibock. After the

nighttime sledding party, the “Swiss-certi-

fi ed Skibock builders” are rewarded with a

fondue dinner.www.adelboden.ch ■

Travel News

Capitalization for UBS AG is based on a comparison of UBS’s September 30, 2008 Tier 1 capital ratio against Tier 1 capital ratios most recently reported by banks governed by the Basel I or II Capital Accords.Investment advisory and portfolio management services are provided through UBS Investment Management Canada Inc., a wholly-owned subsidiary of UBS Bank (Canada). UBS Bank (Canada) is a subsidiary of UBS AG. UBS Wealth Management is a registered trademark of UBS AG. © UBS 2009. All rights reserved.

For information about UBS in

Canada, please contact:

Christian Rime, Montreal:

514-985 8100

Angela Wiebeck, Toronto:

416-343 1800; 1 800 268 9709

Marna Oseen, Calgary:

403-532 2180

Martine Cunliffe, Vancouver:

604-669 5570; 1 800 305 5181

www.ubs.com/canada

I want my wealth manager to listen very carefully, even to the things I don’t say.

184x127_IN4L_A4h_Canada_e.indd 1 16.1.2009 15:16:39 Uhr

Page 31: I S Cover Dec Jan NEWfinal

DEC E M B E R/JA N UA RY 29

CURRENCY MARKETS – THE SWISS NATIONAL BANK REINS IN THE FRANCBy Giovanni Staunovo, Strategist, UBS AG

• The Swiss National Bank remains

fi rmly committed to resisting any

further appreciation of the franc.

• We think the euro’s modest apprecia-

tion potential makes switches out of

the franc attractive as long as EURCHF

trades below 1.51.

At its monetary policy review in March,

the Swiss National Bank announced a series

of unconventional measures to relax Swiss

monetary conditions. Among these mea-

sures, the SNB expressed its commitment

to preventing the franc from rising against

the euro as long as the threat of defl ation

persisted. So far, the SNB has succeeded in

keeping EURCHF above 1.50.

THE SNB GOES ITS OWN WAYIt appears that the SNB has intervened at

least fi ve times in FX markets since March,

though the bank only confi rms the fi rst

intervention. However, the SNB’s own sta-

tistics supply some important evidence of

its recent activities. According to its Monthly

Statistical Bulletin, the SNB’s assets rose by

USD 7.5bn and EUR 16.9bn since the fourth

quarter of last year. Altogether, the inter-

ventions boosted the SNB’s foreign currency

holdings by over 70%.

No other central bank in the G10 currency

universe – comprising the US, the Eurozone,

the UK, Japan, Canada, Switzerland, Australia,

New Zealand, Norway, and Sweden – has

intervened in the FX market this year; nor

has any offered a currency strategy as explicit

as the SNB’s, although the Reserve Bank of

Australia is actively managing its reserves,

if not its currency directly. Canada’s and

New Zealand’s central bankers have verbally

expressed their discomfort with their strong

currencies, but neither has undertaken any

systematic interventions. The US dollar’s

weakness refl ects the Fed’s ultra-loose mon-

etary and fi scal policies, while offi cials at

the Bank of England and Sweden’s Riksbank

have even expressed their comfort with

their weak currencies.

UBS GLOBAL OUTLOOK – 4TH QUARTER 2009By Julien Favre, Director, Head, Key Client Group

Ontario of UBS Bank (Canada)

Dear Reader,

I am delighted to provide you with a copy of

the new UBS Global Outlook for the fourth

quarter of 2009 entitled, “The tough climb

continues,” which provides you with a

comprehensive analysis of the global mac-

roeconomic outlook, key investments views,

and important fi nancial market risks.

Signs of a revival in economic activity

continued to emerge throughout the third

quarter, providing a catalyst for further

gains in fi nancial markets. Stabilization

and improvement in the economic outlook

are likely to underpin risky assets during

the fourth quarter. Despite the impres-

sive performance within fi nancial markets

since early March, valuations of most risky

assets have not yet run ahead of economic

fundamentals – even if we assume a rather

shallow and anaemic recovery.

• Economic upturn to continue, despite

structural risks

• Government bond yields to move higher

• Corporate bonds attractive despite

impressive run

• Economic and earnings recovery

to underpin equities

• Commodity prices have room to rise

• Carry trades and fundamentals weigh

on US dollar

Our UBS investment advisers would be

pleased to discuss the implications of our

analyses on your personal situation and

specifi c investments and to provide you with

any further information you might require.

To view and download the full report,

please visit the SCCC Ontario website

www.swissbiz.ca under

“Business Services” ■

THE INTERNATIONAL ROLE OF THE SWISS FRANCAccording to the Triennial Central Bank

Survey, the Swiss franc was the fi fth most

actively traded currency in April 2007,

used in 3.4% of all foreign exchange

transactions. The most traded currency

was the US Dollar, used in a 43.2% of

all transactions, followed by the Euro at

18.5%. The Japanese yen, at 8.3%, was

third, and Sterling was fourth at 7.5%.

Business and Trade News

Page 32: I S Cover Dec Jan NEWfinal

IN FO SU I SS E30

corptypecorptype

Nancy RaittNancy RaittTel: 416.444.6102E-mail: [email protected]

Proud to be of service to the Swiss Canadian Chambers

of Commerce

Page 33: I S Cover Dec Jan NEWfinal

DEC E M B E R/JA N UA RY 31

Cleveland, OH-based Eaton Corporation,

a diversifi ed power management company

and global technology leader in electri-

cal systems, has enlarged its footprint in

Switzerland by purchasing the remaining

fi fty per cent stake in Micro Innovation

Holding AG in St. Gallen. The Swiss company

manufactures programmable logic control-

lers and input/output devices.

Zug-based Foster Wheeler AG has report-

edly acquired the assets of Atlas Engineering,

Inc. a manufacturer of blind threaded rivets

based in Houston, TX.

Actelion, Inc. of Basel, one of Europe’s

largest pure biotechs has enlarged its San

Francisco footprint by purchasing the Sierra

Point Building near the San Francisco Airport

for a reported $32 million. The Swiss com-

pany had heretofore leased about 50,000

square feet in the building and now plans to

consolidate its operations there.

Am Trust Financial Services, Inc. based in

Florham Park, NJ, and traded on NASDAQ has

acquired Sarasota, FL based workers compen-

sation specialist Cyber Comp from Swiss Re.

Basel-based Syngenta AG, a leader in

pesticides and fertilizers, has entered into

an agreement to buy Monsanto’s global sun-

fl ower assets for a reported $160 million.

Meyer Burger Technology AG, a manu-

facturer of band saws based in Central

Switzerland has agreed to acquire Diamond

Wire Technology LLC located in Colorado

Springs, CO. The US company manufactures

saws and diamond wires.

Bermuda-based Ariel Reinsurance Co

Ltd has opened a branch offi ce in Zurich to

expand its credit and surety reinsurance

business.

Following the continuing growth of its

European sales and the increasing number

of clients in Switzerland, Asustek, a Taiwan-

based computer hardware manufacturer,

has opened a sales offi ce in Schlieren near

Zurich.

Nordeck International of Germany has

acquired a seventy percent stake in Fritschi

AG Swiss Bindings. The Swiss manufacturer

of ski bindings is based in Reichenbach.

Spanish telecommunications group

Telefonica has opened several branches

across Europe including offi ces in

Switzerland.

GREAT NEWS FOR SWISS EXPORTERS!By Greg Kanargelidis

On Wednesday July 29, 2009, the Canadian

International Trade Tribunal (CITT) formally

announced its decision to rescind anti-

dumping duties on certain stainless steel

round wire imported into Canada from

Switzerland. Swiss stainless steel round wire

was previously subject to anti-dumping

duties in the amount of 181% of the export

price as a result of a 2004 fi nding in which it

was determined that these goods had been

imported into Canada at prices below normal

values and, as a consequence, had caused

injury to Canadian manufacturers of like

goods. After conducting an expiry review in

2009, the CITT concluded that the rescission

of duties would not likely lead to an increase

in the volume or market share of dumped

goods and would not likely result in prices

that were injurious to the domestic industry.

As a result, the CITT held that anti-dumping

duties were no longer necessary. The lifting

of Canadian anti-dumping duties is expected

to re-open the Canadian marketplace for

stainless steel wire from Switzerland, which

is described in the decision as a signifi cant

exporter of stainless steel wire products.

Greg Kanargelidis is a Partner with Blake,

Cassels & Graydon LLP in the Toronto

Offi ce. Greg practises exclusively in the

areas of international trade, customs, and

commodity tax. He is a leading expert

in his areas of expertise and appears in

Lexpert, Chambers Global, Best Lawyers

in Canada, and the Lexpert/American

Lawyer Leading 500 Lawyers in Canada,

among other directories. Greg can be

reached at 416-863-4306 or at

[email protected]

BUSINESS NEWS

How Switzerland lives, how it thinks, what drives it.The swissinfo.ch news and infor-mation platform reports daily from Switzerland, about Switzerland. An interactive multimedia website in nine languages.

Continued from page 23

Page 34: I S Cover Dec Jan NEWfinal

IN FO SU I SS E32

12.1 – 16.1 2010Basel – Switzerland Swissbau – Swiss construction and real estate fair

14.1 –17.1 2010Bern – SwitzerlandHoliday and Health Fair – Holiday and Health

14.1 – 17.1 2010Lausanne – Switzerland Swiss’expo – Agriculture Exhibition

15.1 – 18.1 2010Zurich – Switzerland Consumer goods – Trade Fair for innovations and trends

18.1 – 22.1 2010Geneva – Switzerland Haute Horlogerie – International Fine Watchmaking Exhibition

22.1 – 24.1 2010Geneva – Switzerland VACANCES – Exhibition for Tourism, Sport and Recreation

22.1 – 24.1 2010St.Gallen – Switzerland Health Symposium – Event around prevention and health promotion with health exhibition

26.1 – 29.1 2010Martigny – Switzerland AGROVINA – International Trade Fair for oenology, viticulture, fruit and specialty crops

28.1 – 31.1 2010Zurich – Switzerland WORLD OF GOLF – Golf Fair

28.1 – 31.1 2010 Zurich – Switzerland FESPO Zurich – Fair for holidays, sports and leisure

29.1 – 1.2 2010Lugano – Switzerland Lugano Wine Festival – International exhibition of wines and spirits

29.1 – 1.2 2010Lugano – Switzerland Ristora – International Fair for Gastronomy, Hotel and Hospitality

1.2 – 5.2 2010Geneva – Switzerland PDA – Place des Affaires – Exhibition for business development and franchising

3.2 – 4.2 2010Lucerne – Switzerland AUTOMATION easyFairs Switzerland – National sales platform for drive, control, detection and industrial handling

3.2 – 5.2 2010Zurich – Switzerland FUND – The Swiss Financial Trade Fair

SWITZERLAND CENTRE FOR TRADE FAIRS/ LA SUISSE

– PLACE DE FOIRES

Page 35: I S Cover Dec Jan NEWfinal

www.kaufmanndesuisse.ca

MONTREAL2195 Crescent St.

514.848.0595

NEW YORK785 Madison Ave.

212.249.5700CUSTOM DESIGNS, MASTER GOLDSMITHS & RARE GEMS SINCE 1954

Page 36: I S Cover Dec Jan NEWfinal

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