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HOME CARE

INSIGHTTHE MAGAZINE FOR NORTHWEST HOME CARE AIDES

INSIDE TECHNICAL SPECSDISTRIBUTIONRATESEDITORIAL CALENDARAUDIENCE

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agazine is published by the SEIU Healthcare NW Training Partner-ship and Health Benefits Trust. The content is created by

INTRODUCING HOME CARE INSIGHT

Home Care InSight is the Northwest’s only mag-azine serving the needs and interests of the fast-growing Home Care Aide population. Home Care Aides are a critical part of the long-term care system and few media outlets speak to their unique issues and concerns.

Home Care InSight contains news and in-depth feature stories that highlight the work of the Home Care Aide and help share best practices in home care and healthy living.

Who Creates Home Care InSight Magazine?InSight Magazine is published by the SEIU Healthcare NW Training Partnership and Health Benefits Trust. Content is created by experienced freelance writers, designers and photographers under the leadership of Editor Sara McCaslin and Editorial Director Naomi Ishisaka. Our staff has extensive experience in magazine, newspaper and online publishing.

For more about the Training Partnership and Health Benefits Trust, visit www.myseiubenefits.org.

Sample Stories from Home Care InSight• Home Care Aides advance careers in Apprenticeship • Importance of People-first Language• Coping with Grief• When to Use the ER vs. Urgent Care• Caring for Elders in NW Native communities• Personal Essay• Health and Training Benefit Information

… and much more

Issue SpaceReservation

Materials Deadline

Publication Date

2015

Spring March 23 March 30 April 27

Fall Sept. 20 Sept. 30 Oct. 26

2016

Winter Nov. 20 Nov. 30 Jan. 20

EDITORIAL CALENDAR

DISTRIBUTIONHome Care InSight is mailed directly at no cost to more than 40,000 actively employed Home Care Aides. It is available at more than 100 agency and state offices, reaching thousands more direct care workers in healthcare over three months.

Total Circulation: 50,000 Readership: 150,000+

View an online version of the latest issue at myseiubenefits.org.

Deadlines Subject to Change

COUNTIES WHERE HOME CARE AIDES LIVE IN WASHINGTON

Adams 0.3% Lewis 1.7%

Asotin 0.4% Lincoln 0.2%

Benton 2.2% Mason 1.0%

Chelan 0.7% Okanogan 1.2%

Clallam 1.4% Pacific 0.5%

Clark 6.9% Pend Oreille 0.4%

Columbia 0.2% Pierce 11.3%

Cowlitz 1.7% San Juan 0.1%

Douglas 0.4% Skagit 1.4%

Ferry 0.3% Skamania 0.2%

Franklin 1.4% Snohomish 8.8%

Garfield 0.0% Spokane 8.2%

Grant 1.7% Stevens 1.1%

Grays Harbor 1.8% Thurston 3.4%

Island 0.5% Wahkiakum 0.0%

Jefferson 0.5% Walla Walla 1.5%

King 23.9% Whatcom 1.9%

Kitsap 2.8% Whitman 0.3%

Kittitas 0.4% Yakima 4.3%

Klickitat 0.2%

Total 100%

Who Are Home Care Aides?Home Care Aides (HCAs) provide services that help people with disabilities and older adults remain in their homes.• More than 50,000 HCAs were estimated to be pro-

viding home care for Medicaid consumers in 2010, and even more HCAs serve other populations.

• By 2030, nearly 77,000 HCAs are estimated to be needed to serve Medicaid consumers.

A recent survey of HCAs in Washington found that:• 8 out of 10 are women.• 58% are age 50 or older.• More than 30% are Hispanic or people of color.

What Home Care Aides DoHCAs assist consumers in such activities of daily living as cooking, cleaning, dressing, grooming, taking medi-cations, and transferring into and out of beds. Consum-ers with physical disabilities, dementia, developmental disabilities, and mental illness may require other kinds of assistance in order to live independently. Washington’s new training standards will help HCAs develop skills that meet the complex needs of the consumers they serve.

Examples of Common Conditions that Can Lead Consumers to Home Care Services

A CLOSER LOOK HOME CARE AIDES

Dementia• Alzheimer’s disease

Developmental disabilities• Cerebral palsy• Fragile X syndrome• Intellectual disability

Mental illness• Schizophrenia• Bipolar disease• Depression

Physical disabilities• Traumatic brain injury• Spinal cord injury

Chronic disease• Diabetes• Congestive heart

failure

Home Care Aide Eva Gantala writes a first-person piece in “Closing The Gaps: A parent provider’s journey to hack, rig, fix and modify solutions for her Consumer.”

Information courtesy of the January 2011UW Center for Health Workforce Studies policy paper:“Home Care Aides in Washington State:Current Supply and Future Demand”

SEIU Healthcare NW Training Partnership

FULL PAGEBleed Size: 9x11.5”Trim Size: 8.5x11”

DOUBLETRUCK - TWO PAGE SPREAD Bleed Size: 17.5 wide x 11.5 tall”Trim Size: 17 wide x 11 tall”

1/6 Page2.2 wide x 4.75” tallHALF PAGE

6.9 wide X 4.75” tall

1/3 Page4.5 wide x 4.75” tall

TECHNICAL SPECIFICATIONS

RATES

SIZE 1x 3xFull Page $4,490 $4,045

Doubletruck $8,990 $8,090

Half Page $2,470 $2,225

1/3 Page $1,600 $1,440

1/6 Page $890 $800

SPECIAL PLACEMENT 1xInside Front Cover $6,300

Inside Back Cover $5,395

Outside Back (half page) $1,560

Center Spread $10,325

MISC.Nonprofit Discount (applies only to 1x rate): 8% off

Graphic Design Per Hour: $75

Sponsored Space: Inquire

TO ADVERTISE OR MORE INFORMATIONContact Bob Johnston

Account Executive

425-213-8862

InsightMagAdvertising@gmail.com