i-CreativePhil: For Global Competitiveness in the ICT-Enabled

Creative Industries

[Beta version—for vetting with stakeholders]

Alejandro P. Melchor III

Deputy Executive Director

Information & Communications Technology Office

Department of Science & Technology

The Philippines is a global success in Information Technology-Business

Process Outsourcing (IT-BPO), including Creative Process Outsourcing.

The i-CreativePhil Program aims to:

• Boost the Philippines to a top-3 offshore destination for Creative Process

Outsourcing, and increase our share of the global market from the present

10% to 15-18% by 2016.

• Create a name for the Philippines globally as a producer of high quality

creative content.

• Strengthen our domestic creative industries, especially through collaboration

and cooperation, building a top tier Digital Ecosystem, and by applying cutting

edge learning systems and transformative technology tools to the education of

our creative talents.

This program is still in Beta stage, and this brief is intended for vetting with our

stakeholders in the creative sector, other partners in government, and experts.

Creative industries become a leading national sector in

a knowledge economy.

Creative industries are a major economic

factor. In Germany, creative industries

contributed > 60B Euro in 2008,

surpassing the vaunted automobile

industry. Germany’s 1 million creatives

outnumbered its auto workers. Source: Cultural and Creative Industries. Deutsche Bank Research

Vital Statistics for Phil. Creative Industries

Global Demand: US$592 Billion (2009)*

Economic Value: US$7.9 Billion (2009)*

1.3% Share of global demand

Contribution to GDP: 4.9% (2009)*

Employment: 1 million**

Number of Establishments: 6,666**

Avg. Annual Growth Rate (2002-2009): 1,460%*

* A Primer on Creative Industries and Digital Content Products and Services, Cesar Tolentino, 2010

** Mapping the Creative Industries, Ed Morato, 2008

Lessons Learned from Other Countries' Creative Industries

• A need to improve collaboration and cooperation among sectors of the creative industries.

Include entertainment and pop culture, and not just heritage and traditional culture

By focusing on entertainment and pop culture as the key output, creative industries become more attractive and popular to the consuming public

Thus, driving up demand for locally-produced creative products and services

Ensure there is sufficient protection of IP, to encourage more vibrant cooperation and collaboration (such as in co-productions and joint ventures)

Emphasize building the Digital Ecosystem

Collaboration and cooperation in entertainment & pop culture: ICTO will partner with PSIA, ACPI, GDAP, TV5, Microsoft, Intel,

Google, Cong. Tinga, other Creative Stakeholders for KLIK

Key Policy Areas:

Public Health;

Patent Reform;

Universities and RDIs;

Biodiversity and Genetic

Resources;

IKSPs, Folklore and Gis;

SMEs;

Copyright and Other Creative

Industries; and,

Institutional Capacity-Building and

IP Enforcement

We are building the Digital Ecosystem, the fertile environment which enables our shared vision to become a reality

Booming tourism industry

IT-BPO Hypergrowth

Global Knowledge Professionals

World renowned ICT-enabled creative industries

Countryside development through ICT & BPO

Transparent, effective, accountable governance

Global competitiveness Poverty reduction

Successful Filipino technopreneurs

i-TalentPhil will have multiple Creative components…

1- Knowledge Workers with 21st Century Skills for the Knowledge Economy (Creativity & Innovation are priorities)

2- Industry-driven Curriculum & Assessment (Includes animation & gaming curriculum)

3- Learning Organizations, Knowledge Creation, Knowledge Management 2.0, Knowledge Transfer, and sharing of free resources

4- Computer Gaming for Education and Leadership Development

5- Learning Technologies to transform teaching, the learning experience, and the education system

6- Innovation in Education and Education for Innovation

7- Global Perspective and Global Networking and Collaboration

…which will enlarge the domestic market for creative products and services, and boost our creative industries

Smarter Philippines--a DOST-wide project--by transforming systems of governance, education, health, etc. nationwide, will create a vibrant domestic knowledge economy, accelerate technopreneurship, and boost domestic technology industries.

1- iGovPhil -- i-Business Permit Lic. System -- Gov’t e-Services Portal -- e-LGU -- Community e-Centers -- National Information Infra -- CIO Forum & gCIO Training

2- i-TalentPhil -- Knowledge Workers with 21st Century Skills -- Industry-driven curriculum -- Computer Gaming -- Learning Technologies -- Global Collaboration

3- i-IndustryPhil -- Global Leadership in IT-BPO -- $50 B ICT Industry -- i-CreativePhil -- Smarter Agribusiness -- Makinariya & Teknolohiya

4- Smarter Transportation and Green Technology -- Eco-Jeep (DOST NCRP) -- UP Monorail (DOST MIRD)

5- Smarter Healthcare (PCHRD) & Nutrition (FNRI) -- Phil Health Research Registry -- Public health surveillance & health intelligence systems -- Sulong Pinoy anti-malnutrition -- Nutritious brown rice

6- Smarter Disaster Mitigation -- Project Noah (DOST-PAGASA) -- Earthquake & Tsunami Early Warning (DOST- PHIVOLCS) -- 3D LIDAR Mapping (DOST & UP Geodetic Engineering)

7- Smarter Cities -- Digital Ecosystem -- Smarter Local Government Svcs -- Smarter Buildings -- Smarter Environment -- Smarter Energy & Utilities -- Smarter Public Safety

We are partnering with TESDA, the National ICT Councils and donor agencies to roll out a Multimedia

Specialist education & training program

ADB Knowledge Hubs Project will

enable nation-wide online learning

• 12 Knowledge Hubs will be established at

participating HEIs in Luzon, Visayas and Mindanao.

• 900 teachers will complete online teacher training

for ICT & BPO industry-based courses by Q2 2015.

• 3,000 students will complete online learning

modules and study guides on ICT & BPO industry-

based courses by Q2 2015.

• The online courses include Multimedia Specialist

courses.

We are looking at the European Digital Ecosystem Initiative, which is focused on supporting small & micro domestic enterprises

http://www.ve-forum.org/apps/pub.asp?Q=1270

When yoked to an effective Digital

Ecosystem, ICTs have an

enormous power to enable

technopreneurship and accelerate

economic development.

16

Projects Strategies & TWGs Ecosystem

Finalist, “BPO Employer of the Year” Award from the ICT Philippines Awards, 2008 & 2009

,

IBM Innovation Center

(Opened Dec 2009)

FILIPINNOVATION: the National Innovation Strategy In collaboration with the DOST, Intellectual Property Office of the Philippines, and AIM Policy Center

The DOST-led Filipinnovation has built out parts of the Digital Ecosystem—i-CreativePhil will help build out other parts

FILIPINNOVATION Network : 30+ members from government, industry and academe

The Department of Science & Technology (DOST) and its attached agencies

Congressional Commission on Science, Technology & Engineering (COMSTE)

TWG1 – Strengthening Human Capital Formation of multi-sectoral consortia of institutions

and/or experts working towards achieving strong

technological R&D capabilities (tech) and

management or services skills (non-tech) that will

influence industries and public policy

TWG2 – Supporting Business Incubation & Acceleration Efforts Encourage industry participation in incubation and

human capital collaboration to ensure productivity

and returns through innovation.

TWG3 – Regenerating the Innovation Environment Engage stakeholders in the creation of sound and

enabling policies that will encourage innovation on all

levels.

TWG4 – Changing the Filipino Mindset Filipinnovation: branding Filipino competitive

innovation for sustainable development and global

positioning

Engineering Research &Development for Technology (ERDT)

Tax Incentives for Innovation and R&D by the Philippine Board of Investments (BOI)

Philippine IP Policy Strategy led by IP Philippines

Filipinnovation Magazine

Technology Business Incubators

17

DOST’s Technology Business Incubator program is a proven method of boosting technopreneurship

DOST-PEZA Open Technology Business Incubator

Ayala Foundation's TBIs

TBI for ICT-based Small and Medium Enterprise in Region 8

The University-based TBIs

UP Visayas Cebu Business Incubator for IT

University of the Philippines Los Banos TBI

Central Luzon State University Agriculture and Food TBI

University of San Carlos TBI

DOST’s innovation partners are actively helping boost technopreneurship

Note: This event is fully

booked as of July 27, 2012.

Stay tuned for the next event.

Key Ecosystem Components: Creative Industries 1-hectare property and Incubation Lab

The Bases Conversion Development

Authority (BCDA) has agreed to

provide a 1-hectare property in

Moring, Bataan for the ICT-Enabled

Creative Industries.

Other Proposed Priority Projects (Based on consultations by Joint Foreign Chambers and ICTO)

Form an Umbrella Organization (Creative Board / Creative Council)

Conduct Industry Mapping for the Creative Industries

Formulate a 5-Year Master Plan Roadmap for the Creative Industries

Promote the industry to key stakeholders (academe, provincial communities, local governments, etc.)

Catalyze collaborative and cooperative relationship between sectors (KLIK catalyzes cooperation and collaboration)

Promote the industry to foreign markets

Outbound / Inbound Trade Missions

International Fairs

We aim to replicate our success in call centers in Creative Process Outsourcing

Industry

2009 2016 Target

View by 2016 Global

Market Size

(US$B)

PHL

Share

Global Market

Size (US $B)

PHL

Share

Voice BPO 21 24% 52 29% Top-voice BPO

destination

Health Care Information

Management (HIM) 1.25 8% 4 13%

Second largest

offshore Geo

Corporate Services (F&A,

HR, Procurement, others) 16.25 8% 63 12-14%

Top-2 Geo, bigger

than CEE, Latin

America

Creative Process

Outsourcing (Animation,

Game Development, etc)

1 10% 3 15-18%

Top-3 Offshore

Geo, bigger than

Korea and China

IT Outsourcing &

Engineering Services

Outsourcing

80 1% 150 2% 20-25% growth to

double share by 2016

Target: increase market share from 10% to 15-18% and pass Korea and China to be a Top-3 offshore geo

Stepping Up the Value Chain Program

Industry Capability Talent and workforce mobilization

Marketing Research and Information

• International Contact Center Conference and Exhibition 2012

• HIM Congress 2012 • Asia Pacific Contact Centre Association Leaders

Meeting 2012 • CEO Meetings • Enablement Seminar Series • Product Development Workshops

• T3 for Medical Coding & Billing

• Update Industry Road Map 2016

• Prelim study on Corporate Services sectors

• Trade missions (CommunicAsia, American Healthcare Information Management Association Conference 2012)

• Collaterals development • Roadshow in the Next Wave

Cities

• Workshops for CC IT, HR, Fin, Ops

• Faculty development (ELITES)

DOST-ICT Office

Segment Road Map 2012-2016

IT-BPO Road Map 2016

Driving to Global Leadership

Segment Road Map

1. Voice BPO 2. Healthcare Information Management

Outsourcing 3. Finance & Accounting and Insurance

Outsourcing 4. HR Outsourcing

5. Creative Process Outsourcing 6. Information Technology Outsourcing 7. Engineering Services Outsourcing 8. Multilingual BPO

Department of Science and Technology- Information and Communications Technology Office

Thank You

Please e-mail feedback & suggestions to improve i–CreativePhil to budmelchor@yahoo.com

Knowledge creation, sharing of free resources and continual learning--Resources posted on Facebook

• The Perfect Storm and the Next Wave Cities Program •Seeding the Digital Ecosystem to Fuel the Philippine Renaissance •Computer Gaming for Leadership Development • The DOST ICT Office’s Initiatives for the ICT & BPO Industry • The Next Wave Cities Program: Get Ready for the Next Wave of Growth and Investment • Seven Global Shifts: Trends and Opportunities in ICT & BPO

ANNEX

“Smarter Philippines” is the brainchild of Science & Technology Secretary Mario G. Montejo

Sec. Montejo is an inventor, a trained engineer, and a successful businessman who

knows how to commercialize scientific inventions. A member of the Top 100 Graduates of the University of the Philippines College of Engineering, his vision is to create a vibrant domestic knowledge economy in which Filipino technology companies and Filipino technopreneurs deliver indigenous technologies to solve the problems that beset ordinary Filipinos.

iGov is the brainchild of the DOST Information & Communications Technology Office’s Executive Director Louis Casambre. His focus is all-out support for President Aquino’s promise of a transparent, equitable and effective government service, through ICT.