HIGH-TICKET PROGRAMBLUEPRINTThis is the exclusive blueprint you need to create ahigh-ticket, scalable program that will break youfrom the chains of "time-for-money" projectsforever.

WANT TO BREAK THE "TIMEFOR MONEY TRAP"?

...then you need something to sell!

You need to create your own high-ticket,

scalable program that will generate cash

quickly and leverage your efforts across all

your clients.

1. FIND YOUR 6-FIGUREPROBLEM

Identify the big outcome you create for your clients. It needs to solve a 6­

figure problem. If you help your clients make or save money, then it should

be easy. If you help your clients have a better life, you need to find a target

market that would pay you big money to get that outcome. If you don't solve

a 6­figure problem, you're dead in the water.

Example: "I help CEOs of $10 ­ $50 mil companies get 50% more

productivity from their teams saving millions of dollars annually."

Here are 3 principles to help you define your 6­Figure Problem.

THE REASONThe only 4 reasons people buy.Which one will be your main focus?

To make money

To save money

To stay out of jail

To have a better life

Of course, you might create more than one of these

outcomes, but your client will only think of one. Choose

it wisely.

THE MARKETFind the target client that values thesolution to the problem.

The ideal target client will:

Value the solution to the problem, and

Be able to afford to pay for the solution.

You need to calculate the value of the solution or verify

that your market values the solution. Not everyone will

think the problem is worth solving. Find those who do.

THE EXPANSIONIf the problem you solve today isn't a6-figure one, you'll need to move toone that isThe three ways to change your current problem to a 6-

figure one are:

Complete. Take your client to their desired end

results.

Expand. Find problems to solve before and after you

currently engage.

Support. Provide guidance to use the output your

currently produce.

2. DEVELOP YOUR"SECRET SAUCE"

3 - 5 steps that outline exactly what you do

to get your prospect their desired outcome.This is where you stand out as a consultant. Instead of saying, "I'll do a 'needsassessment' and then I'll tell you what I do," you'll be able to take the lead, outliningthe exact steps you'll take your prospect through to get them their ideal outcome. It'syour "secret sauce." Don't have it, and you'll sound like every other consultant.

This is your Proprietary Process you'll use on every client ­ which is why it's scalable.Here are 3 principles to help you construct your Proprietary Process.

THE DIRECTIONSYour job is to provide turn-by-turndirections for your clients

Create order from the chaos. Find a set path that takes

your client from where they are today to where they

want to go.

Your clients will follow your guidance if you give them

clear directions on where to go next to achieve their

desired outcome.

THE STAGESCreate 3 to 5 stages which define thesteps your clients need to take

Create a list of all the steps and break them into 3 to 5

major "stages." Don't make your process more complex

than that. Your client doesn't need to know each step

along the way - just those 3 to 5 major milestones.

Each stage should have a clear definition: a start and

stopping point.

THE PRIZEDefine the "finish line" and the"prize" for each stage

Your client should be crystal clear when they've

completed a stage. The "finish line" you define for them

should be obvious.

And like every race, the client who crosses the finish line

should get a prize. In this case, the prize is a set

deliverable with clear value to your client. At each and

every stage completion. Don't wait until the end of the

work for your client to feel like they're winning.

3. DESIGN YOURDELIVERY MECHANISM

How will you help each client through each

step.Now that you have a Proprietary Process, you need to help your clients achieve theirdesired outcome without having to work with each one individually. You need tocreate your scalable delivery mechanism.

Here are 5 potential delivery mechanisms that you can put together to make up yourScalable Program. 

VIRTUALTRAININGPerfect for teaching skills but doesnot help your client get results

This is probably the most popular form of scalable

delivery. But it's also the most misused.

Virtual Training is perfect for delivering skills to your

clients. You don't need to do that personally. Record the

training - preferably in video format - and make it

available for your clients on their schedule.

But you cannot help your clients get results just through

video training.

MASTERMINDS

Small accountability group led by afacilitator

Masterminds are the least understood of the five

building blocks that make up all scalable programs. A

true mastermind is a small group (between 8 and 12) of

individuals who have gotten together to make common

goals and hold each other accountable.

The group is led by a trusted facilitator - probably you.

Participants are responsible to each other to achieve

their outcomes.

GROUPCOACHINGMentor your clients, but as a group

Group Coaching means a lot of things to a lot of people,

but fundamentally, it's just a way for you to be a mentor

to several of your clients together.

There are a number of different ways to do this - phone

calls, webinars, video chat - but in each case, you,

personally, are the guide. Your clients look to you to

provide them guidance.

But, it's a horrible way to teach skills. Avoid it for that.

DONE-FOR-YOU SERVICEWant your clients to get perfectresults fast? Do it for them.

Many consultants think that "done-for-you" is the

opposite of scalable. But that's not true. What makes

"done-for-you" scalable is the consistency of the service

you provide. If you have a set process you follow with

each client that doesn't require super specialized skills,

then you can hire those skills out.

Where these services fail is when you customize them for

each and every client. Avoid that.

LIVE EVENT ORWORKSHOPA perfect blend of teaching andmentoring.

Live events are amazing because they are a great place

for you to both teach and mentor. Because you're in

person, you can read the "non-verbals" so missing from

online training like webinars.

That means you can adapt the content to the participants

or answer questions they aren't even verbalizing - all in

the effort of helping your clients achieve their goals

faster.

NEXT STEPS

Use these 3 steps to outline your perfect High-

Ticket Program.

Want to dig into these concepts in more detail?

Check out our training: frankbria.com/million-

dollar-program

W H O A R E W E ?