SUBJECT- SUBMITTED TO- STRATEGY MANAGEMENT DR.RANJAN UPDHYAYA

SUBMITTED BY- AKSHAY MEENA ENROLMENT NO.- JNU-JPR-2012/00461

JAIPUR NATIONAL UNIVERSITY

SCHOOL OF BUSNESS AND MANAGEMENT

(2014-2015)

A POWERPOINT PRESENTATION ON

HYUNDAI MOTORS COMPANY

PREFACE

The objective of this presentation is to determine about the all factors about the corporate . Hyundai is the leading Car manufacturer company of the India and incorporated to other countries. This presentation covers about the the company mission ,vision ,Market segmentation, market analyses, core values and all other important factors like strategy and corporate social responsibility .

ACKNOWLEDGMENT

There are many people who deserve my acknowledgement for helping in this preparation of this report, but I would like to mention some names. I am great full to our HOD Sir Dr. Ranjan Updhyaya , I am also thankful to my Teachers for their incredible help, fellow students and other faculty members for helping me in making this Presentation.

INDEX1 COMPANY PROFILE

2 HISTORY OF THE COMPANY

3 BASIC INFORMATIONS

4 MD AND CEO OF HYUNDAI INDIA LTD

5 VISION AND MISSION

6 RESEARCH AND DEVELEPMENT

7 CSR

8 CORE VALUES

9 VISION 2020

10 COMPETITORS FOR HYUNDAI MOTORS

11 MARKET SHARE OF HYUNDAI INDIA

12 MARKET SEGMENTATION

13 COMPERETIVE CHART STUDY B/W HYUNDAI AND MARUTI

14 CORE COMPETENCY OH HYUNDAI

15 FUTURE PROJECTION

16 FUTURE STRATEGIES

PUNCH LINE OF HYUNDAI MOTOR COMANY

COMPANY PROFILE

The Hyundai Motor Company was founded in 1967 and, along with its 32.8% owned subsidiary, Kia Motors, together comprise the Hyundai Motor Group, which is the world's fifth largest automaker based on annual vehicle sales in 2012. In 2008, Hyundai Motor (without Kia) was ranked as the eighth largest automaker. As of 2012, the Company sold over 4.4 million vehicles worldwide in that year, and together with Kia, total sales were 7.12 million. Hyundai is currently the fourth largest vehicle manufacturer in the world. Hyundai operates the world's largest integrated automobile manufacturing facility[ in Ulsan, South Korea, which has an annual production capacity of 1.6 million units. The company employs about 75,000 people worldwide. Hyundai vehicles are sold in 193 countries through some 6,000 dealerships and showrooms.

HISTORY OF THE COMPANY

Chung Ju-Yung founded the Hyundai Engineering and Construction Company in 1947. Hyundai Motor Company was later established in 1967. The company's first model, the Cortina, was released in cooperation with Ford Motor Company in 1968. When Hyundai wanted to develop their own car, they hired George Turnbull, the former Managing Director of Austin Morris at British Leyland. He in turn hired five other top British car engineers. They were Kenneth Barnett body design, engineers John Simpson and Edward Chapman, John Crosthwaite ex-BRM as chassis engineer and Peter Slater as chief development engineer.In 1975, the Pony, the first Korean car, was released, with styling by Giorgio Giugiaro of ItalDesign and power train technology provided by Japan's Mitsubishi Motors. Exports began in the following year to Ecuador and soon thereafter to the Benelux countries.

Native name 현대자동차 주식회사 (Hyeondae Jadongcha Jushikhwesa)

Type Public

Traded as KRX: 005380

Industry Automotive

Founded December 29, 1967; 47 years ago

Founder Chung Ju-yung

Headquarters Seoul, South Korea

Area served Worldwide

Key people Chung Mong-koo (Chairman &CEO)

Products Automobiles, commercial vehicles, engines

Production output  4,721,156 units (2013)[1]

Revenue  US$ 86 billion (2013)[2]

Operating income  US$ 8.2 billion (2013)[2]

Net income  US$ 8.4 billion (2013)[2]

Total assets  US$ 131.5 billion (2013)[3]

Total equity  US$ 55.8 billion (2013)[3]

Number of employees 63,099 (2013) non-consolidated in Korea

Parent Hyundai Motor Group

Divisions Kia

Subsidiaries List[show]

Website worldwide.hyundai.com

MD AND CEO OF HYUNDAI MOTORS INDIA Hyundai India Motor Ltd.

Managing Director & CEO

Mr. Bo Shin Seo joined Hyundai Motor Company in 1982. He has contributed to the organization by serving in different departments including the Overseas Engineering Department and Body Engineering Department.

Mr. Seo has a vast experience of 30 years and has held various positions in the company. Mr. Seo holds a degree in Mechanical Engineering from the Hanyang University, Korea.

VISION AND MISSION

Vision- At this very moment, It is developing eco-friendly and human-

oriented technologies for the future and setting up optimized global management systems in order to provide the best experience to its customers.

Mission-To create exceptional automotive value for our customers by harmoniously blending safety, quality and efficiency. With our diverse team, we will provide responsible stewardship to our community and environment while achieving stability and security now and for future generations.

RESEARCH AND DEVELOPMENT

Hyundai has 6 centres worldwide.  located in Korea (three offices)  Germany ,Japan and India. Additionally, there is an American

design centre in California that develops designs for US markets.

HYUNDAI CORPORATESOCIAL RESPONSIBILITY

As a slogan that summarizes the Company’s entire social contribution philosophy is –

(“Moving the World Together” )

Expresses Hyundai Motor Company’s desire to make changes for the better together with its neighbors through love and actions.

“Moving” represents the desire for continuous change and development. “World” represents the hopes and dreams of the world. “Together” represents the harmonious partnership with society. 

CORE VALUES

Hyundai Motor Company recognizes the importance and impact that automobiles have on society and mankind. It strives to play a role that extends beyond being a simple car manufacturer to become customers’ lifetime companion. It will build connections with customers by fulfilling its vision to become a “lifetime partner in automobiles and beyond” and participate in working “together for a better future” as a constituent of Hyundai Motor Group.

VISION 2020

Lifetime partner in automobiles and beyond

Statement

Hyundai Motor Group established a new vision, “Together for a better future.” in order to fulfill its role and responsibility as a trusted global firm. Hyundai Motor Company defined its vision of being a “Lifetime partner in automobiles and beyond” to come one step closer to its customers and become their beloved brand.

COMPETITORS FOR HYUNDAI

Biggest competitor for Hyundai motors in India is Maruti Suzuki.

 TATA MOTORS

Mahindra

Ford

Honda

GENERAL MOTORS

MARKET SHARE OF HYUNDAI IN INDIA

MARKET SEGMENTATION

COOPERATIVE CHART STUDY BETWEEN HYUNDAI AND MARUTI CARS

CORE COMPETENCY OF HYUNDAI

CHALLENGE-We refuse to be complacent, embrace every opportunity for greater challenge, and are confident in achieving our goals with unwavering passion and ingenious thinking.

COLLABORATION-We create synergy through a sense of "togetherness" that is fostered by mutual communication and cooperation within the company and with our business partners.

CORE COMPETENCY OF HYUNDAI

CUSTOMER-We promote a customer-driven corporate culture by providing the best quality and impeccable service with all values centered on our customers.

GLOBALITY-We respect the diversity of cultures and customs, aspire to be the world’s best at what we do, and strive to become a respected global corporate citizen.

PEOPLE-We believe the future of our organization lies in the hearts and capabilities of individual members, and will help them develop their potential by creating a corporate culture that respects talent.

FUTURE PROJECTION

FUTURE STRATEGIES

FUTURE STRATEGIES

CONCLUSION

The overall analysis of Hyundai motors was done well worth and I concluded that Hyundai Motors is an overall strong company that has founded strength and expansion in their business. Hyundai motors believes in hard work towards the society and for the better future and build the trust of the worldwide public/customers.

BIBLIOGRAPHY

Google Wikipedia Hyundaiindia.in Worlwidehyundai.com Hyundai facebook page News Papers Hyundai Case Study

THANK YOU