hypercommercialism, the media and oligopolistic markets
TRANSCRIPT
-
7/26/2019 Hypercommercialism, The Media and Oligopolistic Markets
1/22
Consumers are like roaches. You sprayConsumers are like roaches. You spray
them and spray them and they becomethem and spray them and they become
immune after a while. The only answer is toimmune after a while. The only answer is tospray them some more.spray them some more.
-David Lubars !enior "d-David Lubars !enior "d
#$ecutive %mnicom &roup#$ecutive %mnicom &roup
GUESS WHAT???
-
7/26/2019 Hypercommercialism, The Media and Oligopolistic Markets
2/22
The 'urnin( )uestionThe 'urnin( )uestion
*ow many different*ow many different
cans of +aid docans of +aid do
advertisers have,advertisers have,
-
7/26/2019 Hypercommercialism, The Media and Oligopolistic Markets
3/22
HYPER-COMMERCIALISMHYPER-COMMERCIALISM
The Progression (and Annoyance) ofAdvertising
-
7/26/2019 Hypercommercialism, The Media and Oligopolistic Markets
4/22
hats not newhats not new
"dvertisin( has spilled into our television"dvertisin( has spilled into our television
pro(rams with /0 and 12 second spots in totalpro(rams with /0 and 12 second spots in total
takin( 13 to 14 minutes per hour oftakin( 13 to 14 minutes per hour of
pro(rammin(pro(rammin("ds also appear in our newspapers ma(a5ines"ds also appear in our newspapers ma(a5ines
on our radio stations and in other forms of mediaon our radio stations and in other forms of media
"dvertisin( in stadiums and other public venues"dvertisin( in stadiums and other public venues
e have become immune to this.e have become immune to this.
-
7/26/2019 Hypercommercialism, The Media and Oligopolistic Markets
5/22
hathat ISISnewnew
"dvertisin( durin( T6 pro(rams di(itally"dvertisin( durin( T6 pro(rams di(itally
imprinted such that only the home viewerimprinted such that only the home viewer
can see itcan see it
7nternet pop-up ads includin( those that7nternet pop-up ads includin( those that
now avoid pop-up blockersnow avoid pop-up blockers
Commerciali5ed companies makin( dealsCommerciali5ed companies makin( deals
with advertisers which benefit both thewith advertisers which benefit both the
company and advertisercompany and advertiser
-
7/26/2019 Hypercommercialism, The Media and Oligopolistic Markets
6/22
hathat ISISnewnew
8roducts written into pro(rammin(8roducts written into pro(rammin(
8roduct sponsored events books etc.8roduct sponsored events books etc.
9 The :okia !u(ar 'owlThe :okia !u(ar 'owl9 The %reo Cookie Countin( 'ookThe %reo Cookie Countin( 'ook
"n alarmin( e$ample to me; :"!C"+"n alarmin( e$ample to me; :"!C"+9 The (ood ol boy network has fallen
-
7/26/2019 Hypercommercialism, The Media and Oligopolistic Markets
7/22
" closer look at :"!C"+" closer look at :"!C"+
=ounded in 1>3? by 'ill =rance !r. its=ounded in 1>3? by 'ill =rance !r. its
primary series the !trictly !tock Divisionprimary series the !trictly !tock Division
be(an on the dirt tracks in Charlotte :C inbe(an on the dirt tracks in Charlotte :C in
1>3>. The famed Daytona 7nternational1>3>. The famed Daytona 7nternational!peedway opened in 1>2>!peedway opened in 1>2>
+.@. +eynolds Tobacco and =rance struck+.@. +eynolds Tobacco and =rance struck
a deal that created :"!C"+s instona deal that created :"!C"+s instonCup !eries in 1>41Cup !eries in 1>41
-
7/26/2019 Hypercommercialism, The Media and Oligopolistic Markets
8/22
That was thenA this is :%
-
7/26/2019 Hypercommercialism, The Media and Oligopolistic Markets
9/22
The eb !iteThe eb !ite
www.nascar.comwww.nascar.com
To the (ood ol boysTo the (ood ol boys
Time arnerTime arner
advertisers andadvertisers andbroadcast (iants mustbroadcast (iants must
be the devil.be the devil.
http://www.nascar.com/http://www.nascar.com/http://www.nascar.com/ -
7/26/2019 Hypercommercialism, The Media and Oligopolistic Markets
10/22
This 7s %ur =utureThis 7s %ur =uture
e cannot escape advertiserse cannot escape advertisers
'usinesses are Boinin( with them for more profit'usinesses are Boinin( with them for more profit
Theyre in our books our stadiums on our busesTheyre in our books our stadiums on our buses
in public bathroom stalls hospital roomsA wein public bathroom stalls hospital roomsA weare trapped there is no way outAare trapped there is no way outA
"""""""""""*******
-
7/26/2019 Hypercommercialism, The Media and Oligopolistic Markets
11/22
"nd 7f That asnt 'ad #nou(hA"nd 7f That asnt 'ad #nou(hA
-
7/26/2019 Hypercommercialism, The Media and Oligopolistic Markets
12/22
#D7" *#%:Y ":D#D7" *#%:Y ":D%L7&%8%L7!T7C "+#T!%L7&%8%L7!T7C "+#T!
!o =ew %wn !o uch
-
7/26/2019 Hypercommercialism, The Media and Oligopolistic Markets
13/22
TermsTerms
Vertical IntegrationVertical Integration n ; absorption into a sin(le firm of several firmsn ; absorption into a sin(le firm of several firms
involved in all aspects of a productEs manufactureinvolved in all aspects of a productEs manufacturefrom raw materials to distributionfrom raw materials to distribution
SynergySynergy n; The interaction of two or more a(ents or forcesn; The interaction of two or more a(ents or forcesso that their combined effect is (reater than theso that their combined effect is (reater than thesum of their individual effects.sum of their individual effects.
Cooperative interaction amon( (roups especiallyCooperative interaction amon( (roups especiallyamon( the acFuired subsidiaries or mer(ed partsamon( the acFuired subsidiaries or mer(ed partsof a corporation that creates an enhancedof a corporation that creates an enhancedcombined effect.combined effect.
-
7/26/2019 Hypercommercialism, The Media and Oligopolistic Markets
14/22
TermsTerms
CongloerateCongloerate
n; " corporation made up of a number ofn; " corporation made up of a number of
different companies that operate indifferent companies that operate in
diversified fields.diversified fields.
=irst and second tier media firms do these=irst and second tier media firms do these
three thin(sthree thin(s WELLWELL..
-
7/26/2019 Hypercommercialism, The Media and Oligopolistic Markets
15/22
T*# '7& !#6#:T*# '7& !#6#:
These are the first tier firms;These are the first tier firms;Time arnerTime arner6iacom6iacom
:ews Corporation:ews Corporation!ony!ony&eneral #lectric&eneral #lectric
'ertelsmann'ertelsmannDisneyDisney
-
7/26/2019 Hypercommercialism, The Media and Oligopolistic Markets
16/22
Co$ #nterprisesCo$ #nterprises
Co$ is considered a second-tier media firmCo$ is considered a second-tier media firm
8rofits ran(e from G/-G10 billion annually8rofits ran(e from G/-G10 billion annually
They ownThey own :ewspapers:ewspapers
T6 !tations and Channels H8artiallyIT6 !tations and Channels H8artiallyI
%ther H"utoTrader.comI%ther H"utoTrader.comI www.co$enterprises.comwww.co$enterprises.com
http://www.coxenterprises.com/http://www.coxenterprises.com/http://www.coxenterprises.com/ -
7/26/2019 Hypercommercialism, The Media and Oligopolistic Markets
17/22
hat these con(lomerates dohat these con(lomerates do
"cFuire any and every thin( that furthers"cFuire any and every thin( that furtherstheir efforts to control media outletstheir efforts to control media outlets
ork with each other to keep third-tier andork with each other to keep third-tier and
independent firms out J:L#!! they canindependent firms out J:L#!! they can(et a slice of the pie Hthey are the(et a slice of the pie Hthey are the(atekeepersI(atekeepersI
eep ideas staleK remain non-pro(ressiveeep ideas staleK remain non-pro(ressiveHthey (ive the people what they want butHthey (ive the people what they want butthen (ive too much of itIthen (ive too much of itI
-
7/26/2019 Hypercommercialism, The Media and Oligopolistic Markets
18/22
hy is this happenin(,,,hy is this happenin(,,,
-
7/26/2019 Hypercommercialism, The Media and Oligopolistic Markets
19/22
hy is this happenin(,,,hy is this happenin(,,,
Teleolo(ical TheoryTeleolo(ical Theory The means Bustify the ends.The means Bustify the ends.
#(oism#(oism
the individual self is the motivatin( moralthe individual self is the motivatin( moralforce and the end of moral actionforce and the end of moral action
hat ever happened to deontolo(icalhat ever happened to deontolo(icaltheory,,,theory,,,
action will be (uided by a set of moralaction will be (uided by a set of moralprinciples or rulesprinciples or rules
-
7/26/2019 Hypercommercialism, The Media and Oligopolistic Markets
20/22
hat can be done,hat can be done,
&overnmental +e(ulation,&overnmental +e(ulation,
"dvertisers claim they are protected by"dvertisers claim they are protected by
the =irst "mendmentthe =irst "mendment
Laws a(ainst oli(opoly,Laws a(ainst oli(opoly,
ConsumersConsumers
e have power but too many peoplee have power but too many peopledont caredont care
-
7/26/2019 Hypercommercialism, The Media and Oligopolistic Markets
21/22
!7T# T% +##'#+
-
7/26/2019 Hypercommercialism, The Media and Oligopolistic Markets
22/22
T*# #:DT*# #:D