C2C EBay

Service providers using retail tactics

Retail banking, insurance companies, travel agencies

Online services

Spotify Voddler

Multi- channel

Online retailers

”Social” media retail platforms

Facebook et al

Mobile retail services

Online virtual goods retailing Farmville etc

Third party co-op

Hotels, gyms, spas

Vending machines

Traditional retail

Retailers providing services

Popup- stores

Drive-thru stores

In-store online kiosks

FROM MULTICHANNEL TO HYPERCHANNEL RETAIL DEVELOPMENT 2011-2021 Online retailers are retailers

using only the online world as their field of operations. Online retailing are likely to rise the coming decade as more consumers are online, more consumers feel safe online and the evolution of payment systems will make payments easier.

The C2C-market is likely to rise due to both economical and environmental concerns.

Virtual goods are products or services consumed online and are never an actual asset of the use.

Online retailing on communities and online social media platforms are likely to be more specialized as the platforms mature.

Mobile internet has exploded over the last couple of years due to smart phones and various need-to-have and nice-to-have apps. More retail functionality will be built into apps and both ecommerce and in-store interactivity will be standard features.

Online kiosks inside stores makes it possible to research online and compare functions and features of the assortment.

Popup stores started as guerilla activities but have now matured as a new format when and where temporary installations are necessary. Here Telenor, mobile phone kiosk.

In order to improve the share of wallet ratio from existing customers several retailers are moving into the service industry providing banking, insurance, gardening wedding and even funeral services.

Vending machines are not what they used to be. Here is U´tiques luxury product vending machine, and its modern cousins from other vending operators are selling everything from shoes to vodka from designed machines.

Why should people need to go outside to grab a prescription or pick up a preordered bag of groceries. Drive-thru are a reality in many places and are likely to rise.

Retail opportunities for situational shopping. Shoes and training equipment at the gym, wellbeing at the spa and so on.

Several banks have launched retail store looking concepts in order to appear as a modern service provider. Photo from Danish Jyske Bank

Multichannel retailers includes offline retailers going online, but also those online retailers that chooses to open a physical store. Some use the online world to gather information before going to the store, while others use the physical store as a showroom before ordering online, perhaps via smart phone while still in the store

Traditional retailing will continue to develop with focus on smaller concepts as turnover/square meter will become a critical KPI as competitions get harder. Small format also means: - Quicker, easier shopping - Smaller investments (risk) - Coming closer to the customer implies less fuel spending - More possibilities to optimize store location density.

RETAILOMANIA