hybrid.media
DESCRIPTION
TRANSCRIPT
Isamar Batista Thurain Nyunt
Nicole McLeod
•Live-action cinematography•Graphics•Still photography•Animation •3D computer animation•Typography
•Common’s “Go” Music Video•Typography and computerized transitions•http://www.youtube.com/watch?v=YCe1gC5VaW4
•Sheryl Crow’s “Good is Good”•Short film may mix typography, stylized 3D graphics, moving design elements, and video
•Metalanguage•The new hybrid visual language that currently dominates moving-image culture.
1.Sodium Fox • Blend of drawings, paintings, 2D animation,
photography, and effects available in software. 2.Murata
• Creates a pulsating and breathing image that has a distinctly biological feel to it
• Biologically inspired algorithms and techniques that create animal-like movements in their generative animations and interactives.
http://www.youtube.com/watch?v=1mYtNMDFyXQ
http://www.youtube.com/watch?v=fFJKWpr_2e8&feature=related
Remix culture Movie, Graphic, Music, Fashion, or Even Food Software mash-up
Metamedium Not only library of media but also “Interact” with each other “crossover” logic: particular media techniques continue to be used in relation to their original media, they can also be applied to other media
Deep Remixability Remixed today is not only content from different media but also their fundamental techniques, working methods, and ways of representation and expression
Why did the hybrid revolution take place? •media design software and its use in production environments.
•image editing, graphic design, animation, video editing, compositing, special effects, and illustration software
•In 1990s, software is usually created to fit into already existing production procedures, job roles, and familiar tasks. 1990• 1995 hybridization, or deep remixability, of previously separate media techniques and media languages•Designer can manipulate it in a variety of ways
In contrast to 20th century animation, today everything inside the frame continuously changes…Such as visual elements, their transparency, image texture etc.
How can the aesthetics of continuity be incorporated on a larger scale for Motion Graphics and Architecture?