Lets Get started with the basics.

What are the three possible email marketing infrastructures available?

Email Service Providers (ESP) SMTP (Simple mail Transfer Protocol) Relays On-Premise MTAs (Mail Transfer Agent)

What is Hybrid Email Marketing? Hybrid Email Marketing is a solution where the

marketer gets to send the email campaigns through many channels at the same time. These channels can be SMTP relay servers like Amazon SES, Mandrill, SparkPost, etc. and On-Premise MTAs

What problems does Hybrid Email Marketing take care of?`

We’ll begin with what has been happening in Email marketing.

First, when people need to send marketing emails they sign up with ESPs such as MailChimp, Aweber etc. and schedule their emails as they wish to. But when the number of emails to be sent is a little more ( say 5 thousand) then these ESPs can cut a big hole in your pocket.

Second, you can also send bulk emails through SMTP relay servers, but to be able to use them, you need to have an IT team to make an interface between you and the servers. Every business cannot have the resources for this. Moreover, wouldn’t it be better if there was an easier way out?

What does this thing do? Why would I want to use it? So now, we have a situation. Even for sending 5000

emails we have to pay a lot or else increase the load on our IT team.

This is where Hybrid Email Marketing comes into picture. What it does is that it connects you to different SMTP relay servers. And, it costs way less. So now, both the problems that were stopping us from delving into Email marketing have been taken care off.

How less is ‘way less’? This much.

Follow this link for more: https://easysendy.com/docs/delivery-server-comparison-chart/

Where do I go? What do I do to start? There are Hybrid Email marketing solutions like

EasySendy Pro and Ongage which can provide you will all you need.

And all you have to do now is go and sign up. And it’ll do all the work for you.

This is the link, in case you have difficulty finding it : easysendy.com

Advantages of Hybrid Email Marketing.1. Flexibility in Routing Emails to different SMTP Relays One can easily route their highly engaged recipients through

economical SMTP relays and less engaged recipients to other reputable ESPs which would be costly but email deliverability will be better than individual relay servers.

2.  More cost effective and scalable solution Different types of emails (transactional receipts, promotional

campaigns, upsells, password recovery, new brochures) have different costs. Using multiple email delivery mechanisms to send different types of emails reduces overall marketing costs and helps in scaling up in an economical way.

Advantages:3. Better customization options and analytics Hybrid Solution provides a better real-time delivery data and

analytics for your email campaigns and better transparency in email delivery by utilizing the tools from all of the worlds.

4. Performance Enhancement SMTPs have different deliverability to different segment of

emails.  Hybrid Solution encompassing multiple SMTPs would show better overall deliverability and performance over ESP SaaS or On-Premise solutions.