Hurricane Season Toolkit

Regional and Stakeholder Toolkit2018 Hurricane Season Campaign

Marketing & Outreach Branch (Federal Insurance)

DHS/FEMA

 

Hurricane Season: Regional & Stakeholder Toolkit

Table of ContentsSection 1: Toolkit Overview...................................................................................................................... 3

1.1 Toolkit Overview................................................................................................................................ 3

1.2 Toolkit Content Summary................................................................................................................... 3

Section 2: Core Materials.......................................................................................................................... 52.1 Hurricane Season: Core Programmatic Materials..............................................................................5

2.2 Potential Policyholders....................................................................................................................... 5

2.3 Agents................................................................................................................................................ 5

2.4 Communities in Post-Disaster Recovery............................................................................................5

2.5 Realtors, Lenders, Etc........................................................................................................................ 6

2.6 Appendix: All Materials....................................................................................................................... 6

Section 3: Hurricane Season.................................................................................................................... 83.1 Key Messages.................................................................................................................................... 8

3.2 Best Practices and Tips................................................................................................................... 10

3.3 Press Release and Pitch Email........................................................................................................12

3.4 Social Media..................................................................................................................................... 13

3.6 Survivor Stories................................................................................................................................ 16

Section 4: Active Hurricane.................................................................................................................... 174.1 Key Messages.................................................................................................................................. 17

4.2 Press Release and Pitch Email........................................................................................................18

4.3 Social Media..................................................................................................................................... 19

Section 5: Post-Hurricane Event............................................................................................................205.1 Key Messages.................................................................................................................................. 20

5.2 Press Release and Pitch Email........................................................................................................21

5.3 Social Media..................................................................................................................................... 23

1. Section 1: Toolkit Overview

1.1 Toolkit OverviewThe 2017 hurricane season was one of the most devastating and costly on record. And it can happen again—it only takes one storm to create catastrophic flooding.

With this urgency in mind, the resources in this year’s National Flood Insurance Program (NFIP) Hurricane Season Campaign toolkit are designed for FEMA regions and key stakeholders—floodplain managers, emergency managers, elected officials, state insurance commissioners—to use as they raise awareness about hurricane preparedness, the devastating impact of hurricane-related flooding, and the importance of purchasing flood insurance to protect homes and lives.

The messages and materials in this toolkit will build on the radio and digital advertising developed for C3’s paid Hurricane Season Campaign, which is launching in targeted geographies at the start of the 2018 hurricane season in June/July.

The materials in the Hurricane Season Campaign toolkit are designed for low-lift, turn-key use throughout hurricane season. To that end, we’ve developed template materials for use during and after a hurricane event, as well as evergreen materials that can be used throughout hurricane season.

FEMA regions should be mindful of and follow local procedures for approval, use, dissemination, and printing. If you have questions or feedback on the content provided in this toolkit, please contact Courtney Gordon at courtney.gordon@fema.dhs.gov.

1.2 Toolkit Content SummaryFollowing is a summary of the 2018 Hurricane Season Campaign toolkit materials:

Hurricane SeasonDocument/Content Description/Purpose

Key Messages Messages for use throughout hurricane season.

Earned and Social Media Best Practices Tips and tricks for earned and social media

Template Press Release and Pitch Email

Template release and pitch email announcing the start of hurricane season

Social Media Posts 14 posts for Facebook and Twitter

Social Media Graphics and Images Social graphics and FEMA media library images to be pared with social media posts

Hurricane Survivor Stories (videos) 8 videos featuring stories from Hurricane Harvey, Irma, and Matthew survivors

“Why Do I Need Flood Insurance?” (F-002)

Coming Soon: Brochure for community engagement. Hardcopies available from FEMA warehouse

Document/Content Description/Purpose

Key Messages Messages for use during an active hurricane event

Template Press Release and Pitch Email

Template release and pitch email for use during an active hurricane event

Social Media Posts and Images 8 posts for Facebook and Twitter

Loss Avoidance Fact Sheet Fact Sheet outlining NFIP loss avoidance reimbursement (English/Spanish)

Active Event Hurricane

Post-Hurricane EventDocument/Content Description/Purpose

Key Messages Messages for use following a hurricane event

Template Press Release and Pitch Email

Template release and pitch email for use following a hurricane event

Social Media Posts / Images 9 posts for Facebook and Twitter

“What to Do After a Flood” Fact Sheet

Fact Sheet with steps for NFIP policyholders after a flood event (English/Spanish)

“Who’s Knocking at Your Door?” Infographic

Infographic outlining possible post-flood disaster visitors (English/Spanish)

“How to File a Claim” Infographic

Infographic with steps for filing a NFIP claim after a flood event (English/Spanish)

Federal Insurance Requirements for Recipients of Federal Disaster Assistance (F-695)

Brochure outlining flood insurance requirements for recipients of Federal disaster assistance (English/Spanish)

Section 2: Core Materials2.1 Hurricane Season: Core Programmatic Materials The following guide outlines the key materials to print, distribute, and share in your regions. This hurricane season, regions are encouraged to pre-order the recommended materials to have on hand when interacting with specific audiences, including: potential policyholders, agents, community organizations providing post-disaster support, realtors and lenders.

An asterisk (*) beside a publication indicates that these materials are currently being or scheduled to be updated, check DIAMOND and the materials warehouse for updates.

2.2 Potential PolicyholdersMessage: Why you need flood insurance

What: The go-to set of evergreen materials for use at community events, for distribution at local businesses, or for use during other in-the-field activities. This package is designed to introduce the NFIP and the value of flood insurance, and to clear up misconceptions about coverage.

Why Do I Need Flood Insurance (F-002)*

Protect Your New Home (F-697)*

Preferred Risk Policy (PRP) for Homeowners and Renters (F-436)

2.3 AgentsMessage: Help your clients protect the life they’ve built

What: Materials for agents to take on property site visits or to have on hand when meeting with clients. Designed to explain the value of flood insurance and facilitate the agent-customer relationship. Map change and PRP materials are included to ensure agents are prepared for program change questions from clients.

Map Changes and Flood Insurance: What Property Owners Need to Know*

o This piece is helpful for agents to distribute directly to customers, and for agents to keep on hand for map change talking points.

Preferred Risk Policy for Homeowners and Renters (F-436)

Summary of Coverage (F-679)*

Claims Handbook (F-687)

Answers to Questions about the NFIP (F-084)*

Protect Your New Home (F-697)*

Why Do I Need Flood Insurance (F-002)*

2.4 Communities in Post-Disaster Recovery Message: With flood insurance, you can get back to your home and your life more quickly

What: Materials for use in the field after a flood event at Joint Field Offices (JFOs), community centers, and non-profits that are on the ground post-event. Materials set expectations and identify next steps for policyholders impacted by flooding. In addition, materials explain requirements for non-policyholders who receive federal disaster assistance.

“What to Do After a Flood” Fact Sheet *

“Who’s Knocking on Your Door?” Infographic *

“How to File a Claim” Infographic *

Federal Insurance Requirements for Recipients of Federal Disaster Assistance (F-695)

2.5 Realtors, Lenders, Etc.Message: Just like homeowners insurance, flood insurance is part of being a prepared and protected homeowner

What: Materials for realtors, lenders, and other homebuying liaisons. This package is designed to help realtors and lenders make the case to homeowners and business owners that flood insurance is an important investment, and to explain the flood insurance requirements that may exist for their property.

Why Do I Need Flood Insurance (F-002)*

Preferred Risk Policy for Homeowners and Renters (F-436)

Preferred Risk Policy for Businesses (F-437)

*Denotes materials that are currently being or scheduled to be updated, check DIAMOND and the materials warehouse for updates

Section 3: Hurricane Season

3.1 Key MessagesThe following key messages are intended for use throughout the hurricane season, particularly at key moments of hurricane awareness which are at the beginning of the season in June and during peak season in mid-August. These messages are used throughout the Hurricane Season Campaign toolkit materials to drive customer urgency around hurricane preparedness, including the purchase of flood insurance.

The 2018 hurricane season is here. Now is the time to prepare for hurricanes and the devastating flooding they can bring.

o The Atlantic hurricane season begins on June 1 and runs through November 30. Hurricane risk peaks between mid-August and late October.

o Each year, many parts of the United States experience heavy rains, strong winds, floods, and coastal storm surges from tropical storms and hurricanes.

o Areas at heightened risk include the Atlantic and Gulf of Mexico coastal areas and areas over 100 miles inland, in addition to Puerto Rico and the U.S. Virgin Islands.

o Don’t be caught unprepared. Make an emergency plan, know your evacuation routes, and secure your property.

o Buying flood insurance is one of most important steps you can take to protect your home this hurricane season. Don’t delay because flood insurance policies typically take up to 30 days to go into effect.

The 2017 hurricane season impacted nearly 25 million people and was one of the most devastating and costly on record. And it can happen again.

o The back-to-back hurricanes of Harvey, Irma, and Maria caused more than $200 billion in damage.

o Early forecasts predict that 2018 will be an average to above-average hurricane season. Sub-tropical storm Alberto, the first named storm of the 2018 season, made landfall in late May 2018 in the Gulf and is a reminder that disaster can strike any time.

o Most homeowners insurance doesn’t cover flood damage. In fact, nearly 80 percent of households impacted by Hurricane Harvey did not have flood insurance.

Flood loss is emotionally and financially devastating. o Just one inch of water in an average-sized home can cause more than $25,000 in

damage.

o Flooding can happen anywhere, not just in high-risk flood areas. More than half of all flood insurance claims after Hurricane Harvey came from homes outside of the high-risk flood area.

You can’t control the weather, but you can prepare for it. This hurricane season, make sure your family has a plan.

o Make a family communication plan, know your evacuation routes, and create a storm bag filled with essential disaster supplies, like medication and key documents.

o Strengthen your financial preparedness by collecting and securing personal financial, insurance, medical, and other records.

o Take pictures and keep a record of your most valuable belongings. In the event of flooding, this documentation will help you file a claim and recover more quickly.

o Prepare your home by removing damaged trees and limbs, securing and reinforcing the roof, and removing debris from gutters to prevent water damage.

o In the event of a hurricane, Standard Flood Insurance Policies (SFIPs) will cover up to $1,000 in expenses incurred to protect your insured property. This includes purchasing sandbags, plastic sheeting, and lumber.

o Sign up for alerts from your local emergency management office and get trained in emergency preparedness. You could be the one to help others until help arrives.

Don’t delay. Protect the life you’ve built by purchasing flood insurance today. o Flood insurance policies typically take 30 days to go into effect. If you wait to purchase a

policy until severe weather hits, your property won’t be protected from the damage caused by that flood event.

Exceptions include:

1) If the initial purchase of flood insurance is made in connection with the making, increasing, extending, or renewing of a loan secured by the covered property, there is no waiting period. Coverage goes into effect when the loan is closed.

2) If you live in an area newly affected by a Flood Insurance Rate Map (FIRM) change and your property will be mapped into a high-risk flood zone, you have 13 months prior to the map change to purchase flood insurance. During this time, there is a one-day waiting period.

3) Additionally, the 30-day waiting period may not apply if your property is at risk to experience a flood loss caused by post-wildfire conditions during that time.

o To purchase flood insurance or learn more about your flood insurance options, contact your insurance agent or carrier or visit FloodSmart.gov/storm.

o Call the NFIP Help Center at 1-800-427-4661 to learn more.

3.2 Media Best Practices and TipsOverview

The below best practices and tips will help ensure that your team is executing media outreach, interviews, and social media posts for the Hurricane Season Campaign to its full capacity to generate the best outcomes. The following guidance is intended to standardize social and earned media outreach among FEMA representatives.

To accommodate varying levels of earned and social media experience, we’ve provided a broad range of tips for conducting media outreach, interviewing, and using social channels.

Media Outreach Tips

The below tips will help increase your chances of securing interest with media:

Timing is key. Reach out to local or regional print, and radio reporters after 10 a.m. local time (call and leave a voicemail if no one answers the first call only). Reach out to TV during the following times:

o Round 1: 8:30-9:30 a.m. (call to pitch before the morning production meeting)

o Round 2: 10:30-11:30 a.m. (call post-meeting to see if they’re running a story)

o Round 3: 2-3 p.m. (call to pitch before the afternoon production meeting)

o Round 4: 3:30-4 p.m. (call post-meeting to find out if they’re running a story)

Be prepared. Do your research on the reporter and their previous coverage. Know in advance what they write about and what will garner their attention. For this announcement, reporters who covered last year’s hurricanes, weather, or local news will be priority.

Don’t pitch everyone. Make sure to contact outlets that will cover this news. We recommend hyper-local publications, including Homeowners Association (HOA) newsletters, community publications, city papers, free newspaper circulars, public radio stations, and local TV affiliates.

Be concise. To maximize a reporter’s interest in your announcement, make sure your pitch is short and concise, so they know what you are telling them and can quickly gauge interest.

Be a partner. Be helpful, responsive and respectful of the reporter’s deadlines. Help them find other people willing to speak on the record.

Don’t pitch without a backup plan. If a reporter doesn’t have the capacity to write a story or run a segment on your announcement, make sure you can provide a voiceover or a pre-written statement to read on-air so that they can make your announcement.

Don’t get discouraged. Even if reporters are not able to write about this topic, reaching out is an opportunity to build and strengthen relationships with the media, which can help you earn coverage in the future.

Interview Tips

Below are tips for spokespeople to consider when conducting interviews with media:

Be strategic. Determine your objective and answer every question within that objective. Bridge your response to the questions asked with the answers you’ve planned in advance.

Be snappy. Only a few sentences from your interview will make it into the story, so everything you say should restate or reinforce your message. Keep responses 15-30 seconds long, and include your key messages in every single answer, even if it feels redundant.

Be human. Reporters aren’t your audience; their readers or viewers are. Answer questions as if you’re speaking directly to your target audience and use personal anecdotes or analogies.

Be resourceful. Use the key messages and templates provided to help mainstream your efforts and keep your messaging consistent.

Don't go into the weeds. Know what level of detail to provide a reporter. Don’t try to educate the reporter about every single issue; it leads to confusion, distracts from your core messaging and can back you into a corner.

Don't speak in jargon. Adjust your vocabulary to the technical level of the interviewers and their readers or viewers. If you use phrases or terms that aren’t common, you’ll decrease the chances of an accurate story.

Social Media Tips

Here are tips to consider while developing and sharing content on Twitter and Facebook to amplify media outreach efforts:

Timing is key. The best time to post content on your social media channels is between noon and 3 p.m. local time and then again between 5 p.m. and 7 p.m. local time.

Know your audience. Listen to the sentiments of your followers. This will help you tailor other posts to your followers’ interests and increase engagement.

Be concise. Post often. Keep your content simple, yet informative. Engage. Engage with your audience by liking or sharing their content and tagging others in your

posts. Retweet positive quotes or mentions about your initiative and thank reporters and bloggers who write about you or your work. For quality control, always click through to view a link before retweeting.

Tag relevant accounts. Mention press and partners in posts to grab their attention and potentially broadcast your message to their network. For example, @mention media outlets that reported a story or @mention a partner organization.

Add images. Include visually appealing, relevant images with posts to help boost engagement. Always make sure the images you share are high-quality.

Don’t overuse hashtags. Use 1-2 hashtags in each post to connect with larger trends and conversations. If applicable, consider adding an emoji.

Don’t be self-centered. Making your posts too promotional may divert followers from reading or engaging with your content.

3.3 Press Release and Pitch Email Overview

Below you’ll find a template press release and accompanying pitch email intended local distribution at the start of the 2018 hurricane season. These template resources can also be adapted for use during peak hurricane season in mid-August.

For tips and best practices about earned media outreach and reporter engagement, see the toolkit Earned and Social Media Best Practices document.

Press Release Template

Release Date: Month X, 2018

Release Number: #

Title: FEMA Advisory: [Insert Area] at Increased Flood Risk During Hurricane Season

Subhead: June 1 marked the official start of the 2018 hurricane season

CITY, STATE –The 2018 hurricane season is here, and residents throughout the Atlantic and Gulf coastal areas should be on alert from June 1 to November 30. FEMA and the National Flood Insurance Program (NFIP) are urging residents in [insert area] to act now to prepare for storms and devastating flooding before it’s too late.

One of the most important steps homeowners and property owners can take to prepare today is to buy flood insurance, which allows individuals, communities, and businesses to recover faster and more fully after a disaster.

The 2017 hurricane season was one of the most devastating and costly on record. [Insert local data if applicable] [Include survivor story if applicable] [Or, insert: The back-to-back hurricanes of Harvey, Irma, and Maria caused more than $200 billion in damage]. Early weather forecast predict that the 2018 season will bring more of the same severe weather. NOAA’s forecasters predict 12 named storms, of which 6 become hurricanes, including 3 major hurricanes— but it only takes one storm to create catastrophic flooding.

Flooding is the most common and costly natural disaster in the United States, and it often happens in low- and moderate-risk areas. In 2017, the average flood insurance claim that received payment was approximately $90,000. Despite the high frequency of flood events around the country, most homeowners and renters policies do not typically cover flood damage.

[Insert area] residents are encouraged to purchase flood insurance today. Flood insurance policies typically take 30 days to go into effect. If you wait to purchase a policy until a hurricane, severe storm, or flood warning, your property won’t be protected from the damage caused by that hurricane event.

In addition to purchasing flood insurance, residents are encouraged to take the following steps to prepare for the upcoming hurricane season: pack a storm bag with emergency supplies like flashlights, batteries, medication, critical documents (bank information, birth certificates, etc.); know your evacuation route; take pictures and make an inventory of valuable household items; create a family communications plan so that everyone remains safe during a storm.

Homeowners can contact their insurance agent or carrier, or visit FloodSmart.gov/storm to learn more about flood insurance options, or call the NFIP Help Center at 1-800-427-4661 to learn more. For even more hurricane readiness information follow FEMA Region [#] at [link to Region’s Twitter handle] and Facebook.com/FEMA.

Media Pitch Email Template

Pitch EmailTo: [Reporter contact email]

Subject: FEMA Warns: Hurricane season is here, [insert area] residents at increased risk

Dear [Reporter name],

With the 2018 hurricane season officially starting on June 1, FEMA and the National Flood Insurance Program (NFIP) are urging [insert area] residents to prepare for this year’s hurricane season.

[Insert relevant local stat.]

Throughout hurricane season, FEMA is working to raise awareness of crucial hurricane preparedness measures, including packing a storm bag and mapping evacuation routes. One of the most important steps homeowners can take today is to buy flood insurance, which helps individuals, communities, and businesses recover faster and more fully after a disaster.

Below is a press release with additional information. I’m happy to answer any questions you may have or help coordinate an interview with [insert spokesperson] the [insert title] for [insert organization].

Thanks,

[name and email signature]

3.4 Social Media Overview

The following social media posts are intended for use throughout the 2018 hurricane season across FEMA region and stakeholder social media channels, specifically Facebook and Twitter.

To reach our target audience, including both National Flood Insurance Program policyholders and potential policyholders, we have drafted a variety of posts that pair with social graphics, recent hurricane images, and the hurricane survivor stories. Hi-resolution graphics and image files are available within the Hurricane Season Campaign toolkit. Videos can be found on FEMA’s YouTube channel, youtube.com/user/FEMA, and at the links below.

Social Copy

Set 1: Pairs with Graphics Hurricane season is here. Is your family prepared? Know your evacuation route and pack a storm

bag with essentials like medication and key documents. Visit Ready.gov for more #HurricanePrep tips. #FloodSmart (Graphic 1)

Flood insurance policies typically take 30 days to go into effect—don’t wait until it’s too late. Visit FloodSmart.gov/storm to learn more about your flood risk. #FloodSmart #HurricanePrep (Graphic 2)

FACT: Just one inch of flooding in your home can cause $25k in damage. This hurricane season, protect the life you’ve built: buy flood insurance. #FloodSmart #HurricanePrep (Graphic 3)

Hurricanes are unpredictable—you can’t control them, but you can prepare for them. Visit Ready.gov to learn more. #FloodSmart #HurricanePrep (Graphic 4)

Peak hurricane season is right around the corner. Protect your life, protect your home with flood insurance. Visit FloodSmart.gov/storm to learn more. #FloodSmart #HurricanePrep (Graphic 5)

Set 2: Pairs with Images Make sure you’re ready for hurricane season: [1] Pack a storm bag with essential supplies [2]

Make a family communication plan [2] Contact your agent to learn more about flood insurance. Learn more: Ready.gov #FloodSmart #HurricanePrep (Images 1, 4, and 5)

In 2017, Hurricanes Harvey, Irma, and Maria caused $200 billion in damage. Forecasters are predicting that 2018 will bring more severe weather. Are you prepared? Visit FloodSmart.gov/storm. #FloodSmart#HurricanePrep (Images 1 and 2)

FACT: 80% of households impacted by Hurricane #Harvey didn’t have flood insurance. Call your agent today to make sure your home is protected. #HurricanePrep #FloodSmart (Images 1-5)

Don’t live near the coast? Hurricanes can cause flooding even in areas more than 100 miles inland. This hurricane season, make sure you’re prepared: Ready.gov. #HurricanePrep #FloodSmart (Images 1, 4, and 5)

Last year, Houston experienced more than four feet of rain during Hurricane #Harvey -- but only 1 in 5 residents were protected with flood insurance. Don’t wait, visit FloodSmart.gov/storm today. #FloodSmart #HurricanePrep (Image 2)

Set 3: Pairs with Survivor Stories Videos @USArmy Sgt. Boggs almost lost everything during Hurricane #Irma. Flood insurance gave him

the financial protection he needed after the storm. Learn more: [video link 1] #FloodSmart #HurricanePrep

With flood insurance, John and Michelle Tipton are rebuilding their home safer and stronger after Hurricane Matthew. Flood insurance is worth the investment. Watch: [video link 2] #FloodSmart #HurricanePrep

Jeff’s daughter was just one week old when Hurricane #Harvey hit. Flood insurance helped his young family get back in their home and back to their life. [video link 3] #FloodSmart #HurricanePrep

“Having flood insurance meant having one thing less to worry about.” Rupi Prasad lost almost everything in Hurricane #Harvey. Flood insurance is helping her get back to her home and get back to retirement. [video link 4] #FloodSmart #HurricanePrep

Graphics, Images, and Videos*

To use: Select the graphic you wish to use. Rick click and select “Save as Picture,” then select the appropriate folder on your computer. Then upload the photo from your computer to Twitter, Facebook, or another social media platform.

Graphic 1 Graphic 2 Graphic 3

Graphic 4 Graphic 5

\

Image 1 Image 2

Image 3 Image 4 Image 5

Video 1: Survivor Story Gary Boggs. 34-seconds Video 2: Survivor Story John and Michelle Tipton. 34-seconds Video 3: Survivor Story Jeff Baugh. 35-seconds Video 4: Survivor Story Rupi Prasad. 30-seconds

3.6 Survivor StoriesOverview

The following survivor stories highlight four NFIP policyholders who experienced flood damage during Hurricanes Harvey, Irma, or Matthew and are rebuilding safer and stronger with the funds from their NFIP claims.

Harvey – Region VIo Survivor Story 1: 30-seconds; 87-seconds

Overview: Rupi Prasad purchased flood insurance for peace of mind during her retirement years. With help from the NFIP, she’s rebuilding after Hurricane Harvey.

Location: Houston, Texaso Survivor Story 2: 35-seconds; 84-seconds

Overview: Jeff Baugh had just brought his newborn daughter home when Hurricane Harvey hit. After the storm, flood insurance from the NFIP allowed his family to get back to their home and back to their lives more quickly.

Location: Houston, Texas Irma – Region IV

o Survivor Story 1: 34-seconds; 61-seconds Overview: John and Michelle Tipton lost everything during Hurricane Matthew,

but with flood insurance from the NFIP, they’re rebuilding and elevating their home to better weather future storms.

Location: Jacksonville, Florida.o Survivor Story 2: 34-seconds; 78-seconds

Overview: Gary Boggs, a retired U.S. Army Sergeant, purchased flood insurance from the NFIP to protect his biggest asset, his Jacksonville rental property. After Hurricane Irma, flood insurance made rebuilding possible.

Location: Jacksonville, Florida.

Section 4: Active Hurricane Event4.1 Key MessagesThe following key messages are intended for an active hurricane season event, as a storm is forming in the Atlantic or during a hurricane watch or warning.

The National Weather Service (NWS) have issued a hurricane [watch/warning] for [insert area under hurricane watch].

[Insert hurricane name], currently a Category [#] storm, is expected to make landfall in [insert area] within [XX-XX hours].

o Residents living from [insert area] to [insert area] are likely to experience high winds, heavy rainfall, storm surge, and coastal and inland flooding.

o Pay attention to weather alerts from your local media or with the FEMA mobile app.

o Due to the changing path of the storm and anticipated landfall, residents living from [insert area] to [insert area] are encouraged to listen to local officials about safety. Follow evacuation orders from local officials or contact your local emergency management agency for more information.

All residents living in the potential path of the storm should take the following steps immediately:

o Know where to go. If you are ordered to evacuate, follow the local evacuation routes and have a plan for where you can stay. Make sure you leave early enough to avoid being trapped by severe weather, and be alert for road hazards, avoiding flooded areas.

o Ensure that your vehicle has a full tank of gas.

o Pack emergency supplies, including a flashlight, batteries, cash, first aid supplies, medications, and copies of your critical documents.

o Check in with neighbors to see how you can help each other out before and after a storm.

o If you are not in an area that is advised to evacuate and you decide to stay in your home, plan for adequate supplies in the event that you lose power and water for several days and you are not able to leave due to flooding or blocked roads.

o Contact your local emergency management agency for more information and follow the hurricane timeline preparedness checklist.

o Download the FEMA App, which includes disaster resources, weather alerts, safety tips in both English and in Spanish.

If you are a National Flood Insurance Program (NFIP) policyholder, the NFIP will cover up to $1,000 in reasonable expenses incurred to protect your insured property, and up to $1,000 to move your insured property away from a flood or imminent danger of a flood.

o Eligible expenses include sandbags (including the sand to fill them), fill to create temporary levees, water pumps, plastic sheeting and lumber, and labor, including your own labor or a family member’s labor. All materials listed must be used in connection with flood loss avoidance.

o To be eligible for this benefit, the insured property must be located in a community where: a general condition of flooding in the area exists; or where an official has issued an evacuation order or other civil order.

Residents outside the path of the storm are strongly encouraged to purchase flood insurance today.

o Flood insurance policies typically take 30 days to go into effect. If you wait to purchase a policy until severe weather arrives in your area, your property won’t be protected.

o To purchase flood insurance or learn more about your flood insurance options, contact your insurance agent or carrier, or visit FloodSmart.gov/storm.

o Call the NFIP Help Center at 1-800-427-4661 to learn more.

4.2 Press Release and Pitch Email Overview

This press release and corresponding media pitch template are intended for modification and distribution during an active hurricane event. For tips and best practices about earned media outreach and reporter engagement, see the toolkit Earned and Social Media Best Practices.

During the Storm

Press Release TemplateRelease Date: Month X, 2018

Release Number: #

Title: FEMA Offers Assistance to Residents in [insert area] to Protect their Homes Before [insert storm or hurricane name]

CITY, STATE – FEMA and the National Flood Insurance Program (NFIP) urge policyholders and residents in [insert area] in the path of [insert storm or hurricane name] to take the following steps to protect themselves, their family, and their homes:

Protect your property from costly flooding. Standard flood insurance policies cover up to $1,000 in reasonable expenses incurred to protect property, and up to $1,000 to move insured property away from a flood or imminent danger of a flood. Expenses to protect property can include purchases like sandbags, fill to create temporary levees, water pumps, plastic sheeting and lumber, and labor, including your own or a family member’s labor. In addition, make an inventory of valuable items in your home by taking pictures or video recordings.

Prepare your family. Know your evacuation route and evacuate if ordered to do so. Ensure your vehicle has a full tank of gas. Pack emergency supplies, including a flashlight, batteries, first aid supplies, medications, and copies of critical documents. Check in with neighbors and see how you can help each other before the storm. If you are not ordered to evacuate and do not plan to do so, plan for adequate supplies in case you lose power and water for several days. Follow the hurricane timeline preparedness checklist.

Contact your insurance agent or carrier, or visit FloodSmart.gov/storm to learn more about your flood risk and flood insurance coverage. You can also reach the NFIP Help Center at 1-800-427-4661 to learn more.

Media Pitch TemplateTo: [Reporter contact email]

Subject: FEMA Offers Assistance to Residents in [insert region/area] to Protect their Homes Before [insert storm or hurricane name]

Dear [Reporter name],

FEMA and the National Flood Insurance Program (NFIP) are urging policyholders and residents living in areas affected by [storm or hurricane name] to take steps to mitigate their losses from flood damage and prepare for [insert storm name].

Standard flood insurance policies cover up to $1,000 in expenses incurred to protect insured property, and up to $1,000 to move insured property away from a flood or imminent danger of a flood. Expenses to protect property can include purchases like sandbags, water pumps, and lumber.

We’re looking for media support to help get the word out about this important FEMA flood protection. Below is a press release with additional information on preparing for [insert storm name]. I’m happy to answer any questions you may have or help coordinate an interview.

Thanks,

[name and email signature]

4.3 Social Media Overview

The following social media posts are intended for use during an active hurricane event across FEMA regions and stakeholder social media channels, specifically Facebook and Twitter.

Impacted Areas

[exclamation point emoji] [insert area] RESIDENTS [exclamation point emoji]: Hurricane #[insert storm name] makes landfall in [36-48 hours]. Expect high winds, heavy rainfall, and flooding. Follow evacuation orders from local officials. #FloodSmart

Hurricane #[insert storm name] is coming. Make sure you [number one emoji] know your evacuation route [check mark emoji] [number two emoji] pack a disaster supply kit [check mark emoji] [number 3 emoji] Follow the hurricane timeline preparedness checklist at Ready.gov/hurricanes [check mark emoji] #FloodSmart

Shoring up for Hurricane #[insert storm name]? NFIP policyholders can receive up to $1,000 for sandbags, water pumps, plastic sheeting, and even labor to protect their homes from flooding. Visit FloodSmart.gov/storm to learn more. #FloodSmart

Protect your most valuable asset from flood damage during Hurricane #[insert storm name]. NFIP policyholders can receive up to $1,000 for sandbags, water pumps, and labor to mitigate flood damage to your home, or move your property away from imminent flooding. Visit FloodSmart.gov/storm to learn more. #FloodSmart

Did you know? NFIP policyholders can receive up to $1,000 for sandbags, plastic sheeting, even labor to protect their homes from flooding damage, or to move insured property away from imminent flooding. Visit FloodSmart.gov/storm to learn more. #[insert storm name] #FloodSmart

Before Hurricane #[insert storm name] hits, create an inventory of valuable items in case of damage – take pictures [insert camera emoji] and record important information like serial numbers [insert pencil emoji].

“Near Miss” Areas

Protect yourself from the next #[insert storm name]. Be #FloodSmart – invest in flood insurance today. Contact your insurance agent or carrier or visit FloodSmart.gov/storm to learn more.

Flood insurance policies can take up to 30 days to go into effect. Don’t wait – purchase a flood insurance policy today. Contact your insurance agent or carrier or visit FloodSmart.gov/storm to learn more. #FloodSmart

Protect your home from future #floodevents. Contact your insurance agent or carrier or visit FloodSmart.gov/storm and invest in flood insurance today. #[insert storm name]

Graphics and Images

The posts above can be shared without images; text-only posts generally perform best during moments of crisis, and both FloodSmart.gov and DisasterAssistance.gov links will pre-populate images. However, if you have access to graphics or images related to the hurricane event, each of the posts can be paired with a relevant image. FEMA’s national social channels or partner organizations, like NOAA or local emergency management agencies may be good sources for active-event images or graphics.

Section 5: Post-Hurricane Event

5.1 Key MessagesThe following key messages are intended for hurricane survivors post-disaster. Messages are for both National Flood Insurance policyholders and non-policyholders.

Hurricanes and the flood damage they bring can be financially and emotionally devastating events. FEMA and the National Flood Insurance Program (NFIP) are with you every step of the way.

When returning home, listen to local officials for instructions and follow important safety precautions, including:

o Return home only when local officials indicate it is safe.

o Watch out for debris and downed power lines. Avoid flood water as it may be electrically charged from underground or downed power lines and may hide dangerous debris or places where the ground is washed away.

o Avoid walking or driving through flood waters. Just 6 inches of moving water can knock you down, and one foot of fast-moving water can sweep away your vehicle.

If your property experienced hurricane damage, register for FEMA disaster assistance. o Register for disaster assistance by calling 1-800-621-3362 or by applying online at

DisasterAssistance.gov.

o If you need additional disaster assistance, visit fema.gov/disaster-recovery-centers to learn about what additional assistance may be available to you.

If your property experienced a flood damage and you are an NFIP policyholder, file a flood claim immediately.

o Report your loss immediately to your insurance agent or insurance carrier.

o When reporting your claim, have your Policy Declarations page, contact information, property location, and mortgage company name on hand.

o An adjuster should contact you within 24-48 hours, but it may take longer, depending on the severity of the flood event.

After filing a claim, document your losses and prepare for your property inspection. o Take many photos or videos of the outside and inside of the building, including damaged

personal property. Label your photos by room before you remove anything, including items of exceptional value, to provide to your adjuster.

o To prevent mold, remove flood-damaged items. For building items, retain samples such as carpet, wallpaper, and drapes for your adjuster’s inspection. For personal property items, separate the damaged from undamaged items for your adjuster’s inspection.

o Immediately dispose of flooded content items which pose a health risk, such as perishable food items, clothing, cushions, and pillows after photographing.

For more information, review the “What to Do After the Flood” fact sheet or call the NFIP Help Center at 1-800-427-4661 to learn more.

5.2 Press Release and Pitch Email Overview

Below you’ll find a two template press releases and accompanying pitch emails intended local distribution following a hurricane event—one template press release for residents living in impacted areas, another for residents in “near miss” communities.

After the Storm: Impacted Regions

Press Release TemplateRelease Date: Month X, 2018

Release Number: #

Title: FEMA Urges [insert area] Residents to Take Recovery Measures After [insert storm name]

CITY, STATE – As [insert area] residents return to their homes after [insert storm name], FEMA urges residents to listen to local officials and follow safety precautions.

Residents should only return to their properties once the area has been declared safe by authorities. Downed power lines and debris may pose a threat to residents even after the storm has passed. Residents should avoid walking or driving through flood waters.

If a property has sustained damage, affected residents can apply for FEMA disaster assistance at DisasterAssistance.gov or by calling 1-800-621-3362.

National Flood Insurance Program (NFIP) policyholders should file a flood insurance claim immediately if their property has sustained damage. Losses should be reported to the insurance agent or insurance carrier issuing the policy. Policyholders should take special care to document all flooding damage by taking photos and videos. Submitting photo or videos of damaged items to insurance agents or carriers can qualify policyholders for advance payments of up to [insert amount] on their flood claim.

Flood-damaged items should be removed from the home and held for inspection after documentation. Flooded contents that pose a serious health risk, such as perishable food, clothing, and fabric should be disposed of as soon as possible after photographing.

For more information on post-disaster recovery, rumor control, and filing a claim, [insert region/area] residents can visit FEMA.gov/storm or call the NFIP Help Center at 1-800-427-4661.

Media Pitch Template To: [Reporter contact email]

Subject: FEMA Urges [insert region/area] Residents to Take Recovery Measures After [insert storm name]

Dear [Reporter name],

As [insert area] residents return to their homes after [insert storm name], FEMA and the National Flood Insurance Program (NFIP) are looking to local news outlets to help us spread crucial safety and recovery information, including:

FEMA urges residents to listen to local officials and follow safety precautions.

FEMA urges residents with damaged property to apply for disaster assistance at DisasterAssistance.gov or by calling 1-800-621-3362.

NFIP policyholders are encouraged to file a claim and begin documenting losses immediately.

Below is a press release with additional information, including rumor control resources. I’m happy to answer any questions you may have or help coordinate an interview.

Thanks for your partnership,

[name and email signature]

After the Storm: “Near Miss” Communities

Press Release TemplateRelease Date: Month X, 2018Release Number: #

Title: FEMA Urges [insert area] Residents to Buy Flood Insurance

CITY, STATE – As [insert area affected by storm or hurricane] begins recovering from [insert storm or hurricane name], FEMA and the National Flood Insurance Program (NFIP) are urging [insert area] residents to take steps to protect their homes and families during hurricane season.

Flood insurance policies typically take 30 days to go into effect. Homeowners should not wait to purchase a policy until severe weather hits, as damage from that flood event will not be covered.

Flooding is the most common and costly natural disaster in the United States, and most homeowners and renters insurance policies do not cover flood damage. Just one inch of water in an average-sized home can cost more than $25,000 in damage. With flood insurance, residents can protect their homes, belongings, and their financial security.

In addition to purchasing flood insurance, residents are encouraged to take the following steps to prepare for the next hurricane: pack a storm bag with emergency supplies like flashlights, batteries, medication, critical documents; plan an evacuation route; and make a family communications plan so that everyone remains safe during a storm.

Homeowners can contact their insurance agent or carrier, or visit FloodSmart.gov/storm to learn more about their flood insurance options, or call the NFIP Help Center at 1-800-427-4661. For even more hurricane readiness information follow FEMA Region [#] at [link to Region’s Twitter handle] and Facebook.com/FEMA.

Media Pitch Template

To: [Reporter contact email]

Subject: FEMA Urges [insert region/area] Residents to Buy Flood Insurance

Dear [Reporter name],

As [insert area affected by storm or hurricane] begins recovering from [insert storm or hurricane name], FEMA and the National Flood Insurance Program are urging [insert area] residents who were not impacted by the storm to take steps to protect their homes and families this hurricane season.

One of the most important steps homeowners can take today is to buy flood insurance, which allows individuals, communities, and businesses to recover faster and more fully after a disaster.

Below is a press release with additional hurricane preparedness steps. I’m happy to answer any questions you may have or help coordinate an interview with [insert spokesperson] the [insert title] for [insert organization].

Thanks,[name and email signature]

5.3 Social Media Overview

The following social media posts are intended for use post-hurricane event across Regional and stakeholder social media channels, specifically Facebook and Twitter. Messages are for both National Flood Insurance policyholders and non-policyholders.

Returning Home

Hurricane #[insert storm name] may have passed, but danger still remains. Exercise caution if returning home – watch out for debris and downed power lines and avoid walking or driving through flood waters. #FloodSmart

Even though the storm has passed, risks remain. Wait until authorities have indicated it is safe to return to an evacuated area, and look for debris and downed power lines. #[insert storm name] #FloodSmart

Rumors and Misinformation

Flood insurers process claims at NO COST. Do not pay any party claiming that payment is needed to process a claim after Hurricane #[insert storm name]. #RumorControl

In the aftermath of Hurricane #[insert storm name], scams taking advantage of disaster survivors are being reported. Do not pay any party party claiming that immediate payment is needed to process a flood insurance claim. #ScamAlert

Rumors spread after disaster. Stay informed – visit Hurricane [insert storm name]’s Rumor Control page for up-to-date information on potentially harmful rumors and scams. #RumorControl

RUMOR: Disaster survivors should not remove flood-damaged sheetrock, flooring, carpet, etc. until the house is assessed by FEMA or insurance adjustors.

FALSE: Put your health and safety first. Take pictures of your damaged home, make repairs to prevent further damage to your property, and keep your receipts to show the inspector. #[insert storm name] #RumorControl

Disaster Assistance

We’re here to help bring calm after the storm. If your property experienced hurricane damage, register for FEMA disaster assistance at DisasterAssistance.gov or call 1-800-621-3362. #[insert storm name] #FloodSmart

We’re here to help you get back to normal. If you’ve experienced hurricane damage, apply for FEMA disaster assistance at DisasterAssistance.gov or call 1-800-621-3362. #[insert storm name] #FloodSmart

Returning home after a disaster can be overwhelming. Recovery shouldn’t be. If your property experienced hurricane damage, register for FEMA disaster assistance at DisasterAssistance.gov or call 1-800-621-3362. #[insert storm name] #FloodSmart

Filing a Claim

Are you an NFIP policyholder? Did your property experience flooding damage from Hurricane #[insert storm name]? File a flood claim immediately with your insurance agent or carrier. Visit FloodSmart.gov/storm to learn more. #FloodSmart

[exclamation point emoji] NFIP POLICYHOLDERS [exclamation point emoji]: If you experienced flood damage from Hurricane #[insert storm name], file a claim with your insurance agent or carrier today. Visit FloodSmart.gov/storm to learn more. #FloodSmart

Filing a flood insurance claim? Remember to [1] Take photos or videos of the damage [2] Remove and sort damaged items [3] Throw away damaged items that pose a health risk. Visit FloodSmart.gov/storm to learn more. #FloodSmart

If you have flood insurance, document your damage from #[insert storm name]– detailed documentation of losses will speed up your claims process. Visit FloodSmart.gov/storm to learn more. #FloodSmart

Graphics and Images

The posts above can be shared without images, and both FloodSmart.gov and DisasterAssistance.gov will pre-populate images. However, if you have access to graphics or images related to the hurricane event, each of the posts can be pared with a relevant graphic or image. FEMA’s national social channels or local partner organizations may be good sources for post-event images.