Hunt TreeCompany

Digital Strategy

Company Profile

• 1990 By Cary Hunt in Lake City, Michigan•Services landscaping product and Christmas Trees•Wholesale and retail trees•Three seasonal tree lots in Tennessee•Tree lots also selling tree stands, wreaths, garland and delivery services•Ships all over U.S and Puerto Rico•Thrives on reputation of exceptional quality trees at a competitive price

Challenges? Goals?

Currently, New Media is not being utilized. Creating New Media marketing strategies and fully utilizing them in a timely fashion will be a challenge. Also, there is a challenge arising of finding new landscape companies to purchase Spring product.

Goals: Using New Media to gain more customers, and in turn yield more profit. Increase brand awareness and promote theme of exceptional quality trees at a competitive price. Have a higher presence on the internet. Increase all sales with a direct emphasis of increasing landscape product sales

Target Audience

1.Landscaping companies across the country2. Wholesale Christmas tree buyers 3. People from the state of Tennessee

Digital Strategy Social Media Strategy Internet Market Strategy Mobile Marketing Strategy

Social Media Strategy

Objective: To increase brand awareness and connect with customers at a more personal level.

Via: Facebook Twitter Google +

Internet Marketing Strategy

Objective: To direct landscape companies, wholesale tree buyers and people looking to purchase a Christmas tree in the

state of Tennessee to Hunt Tree Company Via: Google Adwords

MobileMarketing StrategyObjective: To be ahead of the competition and reach all possible buyers and keep them currentVia: Creating a mobile application with three “tabs” of content made for each of the three target markets

Evaluating the Digital Strategy Plan

Internet Marketing

•Google Adwords

• PPC (Pay Per Click)

Social Media

•Twitter• Number of

tweets/retweets, direct messages, times account has been “listed”, mentions

Mobile Marketing

•Mobile Application• Number of

downloads, application users, active user rates, new users, frequency of visits,

•Facebook• Number of fans,

active users, likes and comments

•Google +• Number of

people in “circle”

Budget/TimelineOverall Budget: 8KSocial Media: 3KInternet Marketing: 3KMobile Application: 2kTimeline: 6 monthsFirst: Build social media presence, have all networking sites fully developed within 1 month. Second: Move to internet marketing, buy words and create ads and implement PPC through Google Adwords- 2 monthsThird: Develop mobile ap, and track users- 3 months