IntroductionHuman-Centered

toDesign

Monday, September 28, 2015 Session 1 - Creative Problem Solving through Human Centered Design 9PRESENTED BY ……AKRITI GUPTA

••••••

Introduction

Methods Activity Application Resources Takeaways

Monday, September 28, 2015 7Session 1 - Creative Problem Solving through Human Centered Design

Our session today will be all about the communication in human centered design

Objectives

By the end of this session, you will:

• Understand what Human-Centeredwhen/why you’d want to use it

Design (HCD) is and

• Experience two Human-Centered Design methods firsthand,and how to apply them

• Be able toDesign on

define situationsyour campus

in which to apply Human-Centered

Monday, September 28, 2015 Session 1 - Creative Problem Solving through Human Centered Design 8

Introduction to Human-Centered Design

Human-Centered Design is the discipline of generating solutions

to problems and opportunities through the act of making

“something” new, where the activity is driven by the needs,

desires, and context of the people for whom we design.

LUMA Institute

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Creative Approaches• Creative approach to problem-

solving– Starts with people you’re designing for– Ends with new solutions tailor-made to

suit their needsCan be used to approach any number of challenges, including service design, space design, system design

•

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Process of comm. in human centered design Three phase

•

process

Inspiration – you have a design challenge

• Ideation – you have anopportunity for design

• Implementation – you havean innovative solution

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Introduction to Human-Centered DesignMindsets of Human-Centered Designers

Session 1 - Creative Problem Solving through Human Centered DesignMonday, September 28, 2015 13

Introduction to Human-Centered DesignWhy do Human-Centered Design? Because it can . . .

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Human-Centered Design Methods

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Human-Centered Design Method

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Human-Centered Design Method

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Human-Centered Design Method

n

Application Activities:Rose, Bud, Thorn and

Affinity Clustering

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Application Activity: Rose, Bud, Thorn

• A technique for identifying things aspotential (bud), or negative (thorn)

Benefits

positive (rose), having

•––––

Helps you codify research data

Invites input from all team membersFacilitates

Helps youproductive discussion

identify issues and insights

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Application Activity: Affinity Clustering

••

A graphic technique for sorting

Benefitsitems according to similarity

––––

Helps you identify issues and insights

Reveals thematic patternsFacilitates productive discussionBuilds a shared understanding

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Case Studies

•••

How we came

How it wentto use HCD

What came of it

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Case Study # 1: School of Humanities

• How we came to use HCD– Fall 2014: Dean’s Office wanted to streamline staffing model,

moving from each department having one or more “jack of alltrades” staff members to having specialists (financial, graduaterecruiting, website management, events planning, etc.) carry outspecialized functions school-wide

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-

Case Study # 1: School of Humanities

• How it went– Facilitated 7 sessions between February 17 and February 26,

2015• 37 Faculty members participated• 28 Staff members participated

During each session, explained reasons for and details about session

– the

- Participant engaged in three activities___

Rose, Bud, Thorn

Affinity ClusteringImportance / Difficulty Matrix

»Monday, September 28, 2015 36Session 1 - Creative Problem Solving through Human Centered Design

Case Study # 1: School of Humanities

• How it went– Next steps in the process:

•••

Update the Faculty Task Force on the actions taken to date

Prioritize top issues to addressOrganize action learning group(s) to address top priority (priorities)–

––

3 – 5 members in a group

90 day MAX timeline to arrive at a recommended solutionAll groups meet at same time with Sponsor (Dean’s Office) every 3 -4 weeks to report out on progress, challenges, etc.Marie will provide guidelines, templates, etc. for action learning group(s)–

Monday, September 28, 2015 40

Case Study # 1: School of Humanities

• What came of it– The Teams:

• Are more engaged in the topic, and highly appreciative of havingopportunity to offer input

the

• Are learning to think more holistically about the school, and less aboutindividual departments / centers / institutes

Identified a number of the same problem areas that the Dean’s Office•had stated last year, and are starting to come up with solutions similarthose that the Dean’s Office was pitching . . .

The school, and this process, will serve as a model for others

to

–

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How Might You ... . . . apply Human-Centered Design principles at your institution?•

Step 1: In your small group, discuss how youmight apply Human-Centered Design (HCD)to an issue or situation in your institution

Step 2: Identify one problem area or situation at your institution that you will consider addressing by using HCD methodsStep 3: Report out to big group

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Resources

Resources

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Resources

http://www.ideo.org/ IDEO HCD Toolkit

IDEO’s David Kelley – TED Talk on HCD

https://www.luma-institute.com/

http://batten.squarespace.com/

Session 1 - Creative Problem Solving through Human Centered DesignMonday, September 28, 2015 52

Resources

Institute of Design at Stanford Austin Center for Design

Gamestorming

Problem to Solution Example of Stanford Design Thinking ProcessDesign Thinking Movie Website and Trailer

MAYA's Human-Centered Design Practice

Accenture’s Experience with Human-Centered Design

Session 1 - Creative Problem Solving through Human Centered DesignMonday, September 28, 2015 53

Takeaways

• Creative approach to problem-solving– Starts with people you’re designing for– Ends with new solutions tailor-made to

suit their needsCan be used to approach any number of challenges, including service design, space design, system design

•

Objectives

By the end of this session, you will:

• Understand what Human-Centeredwhen/why you’d want to use it

Design (HCD) is and

• Experience two Human-Centered Design methods firsthand,and how to apply them

• Be able toDesign on

define situationsyour campus

in which to apply Human-Centered

Monday, September 28, 2015 Session 1 - Creative Problem Solving through Human Centered Design 8

QUESTION/ANSWER…??