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INBOUND15Announcements Recap & Discussion

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Key marketing launches

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ADS ADD-ON$100/month

The easiest way to create, measure, and leverage ads for inbound marketing.Discussion point:How do you measure the ROI of your paid ads?

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REPORTING ADD-ON$200/month

A centralised place to create multiple dashboards with custom reports for all your reporting needs.

Discussion point:What metrics does your team need to report on regularly?

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PREDICTIVE LEAD SCORINGENTERPRISE ONLY

A grade or score calculated based on historical data that shows how likely a contact is to close into a customer.

Discussion point:How do your sales and marketing teams use lead scoring to prioritize their time and resources?

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HUBSPOT CONNECTA series of new integrations that bring data into one integrated platform, HubSpot.

Discussion point:What integrations do you currently use with HubSpot?

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EASY INITIATIVE - EDITORSALL CUSTOMERS

A newly designed editing experience that includes the option to create content with an inline editor.

Discussion point:What are some benefits of seeing a live preview of your site as you create content?

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EASY INITIATIVE - DASHBOARDSALL CUSTOMERS

Newly designed dashboards for landing pages and website that allow you to manage and analyse your pages.

Discussion point:How is it helpful to separate the managing and creating experience within your website pages?

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EASY INITIATIVE – POST-PUBLISH PAGE DETAILSALL CUSTOMERS

Easily view how your individual landing, or website pages are performing in one screen and how each is contributing to your overall marketing objectives.Discussion point:How do you measure the performance of an individual page?

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EASY INITIATIVE - LISTSALL CUSTOMERS

A newly designed interface designed to facilitate the process of building lists and allows marketers to explore their data faster.

Discussion point:How is it helpful to see a preview of your list as you build it?

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EASY INITIATIVE – CONTACT RECORDALL CUSTOMERS

The Contact Record in the Marketing Platform and CRM has been merged to provide a standard experience across both platforms.

Discussion point:What new information in the contact record are you excited to see?

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EASY INITIATIVE - WORKFLOWSPROFESSIONAL AND ENTERPRISE

You can now create your starting conditions, goals, and branching logic for your workflows without leaving the app.

Discussion point:What are the benefits to staying within the Workflow app when creating your starting conditions?

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SMART CONTENT INSIGHTSPROFESSIONAL AND ENTERPRISE CUSTOMERS

A tool within the editors that provides insights about your contacts database to help you figure out where to add smart content.Discussion point:How does viewing data that tells you where to add smart content help you optimise your pages for different audiences?

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Key sales launches

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PROSPECTS EMAILSALL CUSTOMERS

The redesigned Prospects email shows companies who match your criteria, connections you have at those companies, and recent news stories about those companies.Discussion point:How can this email help your sales team prioritize who to reach out to?

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SIDEKICK CONNECTIONSSIDEKICK FOR BUSINESS CUSTOMERS

Sidekick now surfaces connections between your network and the companies you are selling to that you never previously knew existed.

Discussion point:How do you currently get introduced to a mutual connection?

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SEQUENCESSIDEKICK FOR BUSINESS CUSTOMERS

Enroll a prospect to receive a sequence of templated emails right from inside Gmail or HubSpot CRM.

Discussion point:What is your typical follow-up strategy for your prospects?

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SIDEKICK FOR BUSINESS + SALESFORCESIDEKICK FOR BUSINESS CUSTOMERS

Sidekick for Business users will now have full access to the Sidekick sidebar right inside Salesforce. This includes all of the current sidebar functionality, including the ability to make calls right from the sidebar.

Discussion point:How does having easy access to this information make you more efficient?

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@MENTIONSALL CUSTOMERS

@mentions in HubSpot CRM allow you to mention a co-worker from any note space in the CRM. Your colleague will receive an email notifying them of the mention.Discussion point:What tools does your team use to collaborate on deals or tasks?

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GMAIL INTEGRATIONALL CUSTOMERS

Gmail integration will allow HubSpot CRM users to pull their full history of interactions - including messages both sent and received - into HubSpot CRM automatically.Discussion point:When multiple people on your team are working with the same prospect, how do you know their current status?

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MULTIPLE DEAL PIPELINESALL CUSTOMERS

Multiple deal pipelines will make it possible for teams to set up separate pipelines for different divisions, teams, or products inside HubSpot CRM.Discussion point:Do you have different teams or divisions who track to different goals in your organization?

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Any Questions?