HOW TO GO FROM 0 TO 80,000 ENGAGED TWITTER FOLLOWERS. Lilach Bullock & Brian Lavery

1  All lines are muted, use the chat panel for tech issues.

2  Q&A at the end, ask questions via #HubMasters.

3  Unanswered questions will be answered on Twitter after

the webinar.

4  Webinar recording and slides will be emailed to you

tomorrow morning.

House Keeping

Meet Your Experts

Lilach Bullock

Social Media Expert Comms Axis

@lilachbullock

Brian Lavery SMB Partnerships Manager

Twitter

@lav #HubMasters  

Twitter is a powerful tool for businesses.

Listening  

Support  

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Rela1onship-­‐  building   Promo1on   Adver1sing  

Engagement  

Conversa1ons  Awareness  

Learning  

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Followers are loyal.

90% retention rate over six months. A community built on shared interests means low churn and your audience stays intact.

It’s all about ENGAGEMENT!

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But without a following, that’s a challenge.

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It doesn’t happen overnight.

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HOW I GREW MY FOLLOWING.

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First Things First

1.  Set realistic expectations; it takes time and effort.

2.  Vital to have a sticky and engaging website –

ensure pages have easy, one-click sharing buttons.

3.  Ensure you have tracking and analytics in place.

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@

@ @

@

Business Cards

Products

Merchandise

Transport

Get your handle on it. 1  

Leverage influencers reach.

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2  

Create competitions.

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3  

A/B test your tweets

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4  4  

HELPFUL TOOLS I FOUND ALONG THE WAY.

Manage Flitter

1. Clean up and manage who you follow

2. Find out who isn’t following you back

3. Find out which inactive accounts you follow

Social Omph & Buffer

1. Schedule Tweets

2. Automatically send direct messages to new followers

3. Automatically follow back

4. Vet new followers

5. Purge delete inbox

6. Multiple accounts

Commun.it

1. Manage Twitter lists

2. Manage Twitter relationships

3. Focus on your top influencers and supporters

Social Inbox

1.  Create ‘streams’ of your leads, customers, competitors and get

notified when they mention your keywords

2.  Schedule posts across multiple networks and accounts

3.  Prioritise the conversations you participate in

4.  Track the ROI of your social media efforts

SUPERCHARGE YOUR ACCOUNT.

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   Twitter UK&I SME @TwitterUKI_SME Quickly get your account in front of users likely to be interested in your business, !who will share and amplify your message

123 characters

Promoted accounts in who to follow

Promoted accounts in search

•  Increases the reach of Promoted Accounts campaigns •  Shown to users with high intent, who are ready to take action

Promoted accounts in timeline

WHAT IT IS New ad format that runs in the home timelines — on mobile & desktop — along with a Tweet

WHAT IT DOES Puts your business in front of more people and gives them a specific reason to follow you

EXAMPLE Now, Barista Bar can explain to coffee lovers what they’ll get by following its account

Tell users why they should follow you

INCLUDE THE WORD ‘FOLLOW’ Be direct in asking people to follow your account PROVIDE A CLEAR REASON TO FOLLOW YOUR ACCOUNT Explain the value you will bring to their Twitter experience RUN OFFERS & CONTESTS Highlight special offers or contests that are exclusive for your followers

Don’t offer any distractions.

# www  

Target @usernames WHAT IT DOES •  Allows you to target Twitter

users that look like the followers of specific accounts.

•  E.g. competitors, influencers, industry media & events

HOW TO USE IT • Add at least 10 @usernames to broaden your reach and get good value • Use the ‘Expand your reach’ tool for suggested @usernames similar to the ones already included

Success story: @CleanAirLondon CHALLENGE Increase brand awareness while increasing followers and engagement

SOLUTION Used Promoted Accounts to grow their audience of relevant influencers, using targeted @usernames & similar followers in London

RESULTS

“Twitter has a great ad platform with a tremendous toolkit. We couldn't wait for the opportunity to start advertising on Twitter and it has far exceeded every expectation”

Simon Birkett, Founder and Director, Clean Air London

100% 19.4% 3x increase in followers

peak engagement CTR increase

QUESTIONS?

THANK YOU. @HubSpot