hub spot group demo webinar v 6.1 th
DESCRIPTION
TRANSCRIPT
How to Turn Your Small BusinessWebsite Into aLead Generation Machine
[email protected] 857.829.5655December 2011
The presentation will begin at two minutes past the top of the hour!
Ask Questions!
• Inbound Marketing
• Live Website Assessment
• 3 Free Tips to Generate Leads
• HubSpot Product Demonstration
• Next Steps/Special Offer
Today’s Agenda
INBOUND MARKETING
The Marketing Playbook
5
The Marketing Playbook IS BROKEN.
CALLER ID
6
TelemarketingDirect Mail
Email BlastsPrint/Radio Ads
PRPaid Search
VS.
SEOBlogging
Social MediaViral Videos
Trials
7
Inbound Marketing Software
Get Found
$
Inbound Marketing Software
9
Get Found
Convert
$$
Inbound Marketing Software
10
Get Found
Convert
Analyze
BUY NOW!
VS.
12
Inbound marketing costs 62% less per lead than traditional, outbound marketing.
INBOUND:$143
SOURCE: HUBSPOT, 2011
OUTBOUND:$373
13#inboundsci
IS HUBSPOT RIGHT FOR MY INDUSTRY?
Successful Types of Companies• Communications• Construction• Consulting• Ecommerce• Education• Health Services• Health, Wellness
& Fitness
• Hospitality• Manufacturing• Music• Non-profit• Sales &
Marketing Services
• Software• Technology
CHALLENGES
SMB Challenges
• I’m not that technical• I don’t have time for marketing
• I don’t have a dedicated staff for marketing
• I have no idea where to start
• I don’t have much budget for marketing
WHY HUBSPOT?
Why It Will Work for You
• I know outbound marketing won’t work
• I have professional and personal goals
• I need increased revenue to meet those goals
• Driving leads and customer creation for Small Businesses
for five years• 6000 customers and 41 countries• 97.6% customer retention rate• $65 Million in Venture Capital
– (from Sequoia, Google Ventures & SFDC)
• #2 & #33 on Inc.500, #8 on Deloitte
GREAT TIPS
3
22
Tip #1: Create and Use a Call to Action
• Make it easy to find on your web page and use at least 2 CTAs per page• Don’t neglect 96% of your website traffic
Tip #2: Leverage Social Media
• “Cocktail party rule” – no one wants to listen to someone talk about themselves
Tip #3: Blog Your Way to Customers
• Blogging is an excellent tool for sharing your knowledge with potential customers
#HubSpotSoftwareOverview
# Does HubSpot Work?
Does HubSpot Improve Traffic?
3 4 5 6 7 8 9 10 11 12 13 14 150
102030405060708090
Number of leads each month(based on overall % change)
Lead increase for companies starting with 1-5 leads per month
Traffic is great, but what about leads?
What We’re Trying to Say is…
32
You just need the right advice and the right software
HubSpot Pricing
33
A Live Website to Optimize & Basic Computer Skills
Concept of a Lead or a website with an Ecommerce Shopping Cart
Commitment to Inbound Marketing Methodology
2-5 hours per week for a full 12 months
1
23
44$4,000 to $10,000 Annual Marketing Budget45
Are you a good fit for HubSpot?
December Quick Start Offer
Sign up with HubSpot by Tuesday, December 22nd
to receive the “Quick Start” package
• Preloaded keyword tool with 300 search terms identified
• 3 blog articles sourced from a professional copywriter
• Creation & deployment of your
first email send to prospects
