huawei report 2011- securing new markets and gaining competitive advantage in the lte domain -...

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  • 8/3/2019 Huawei Report 2011- Securing New Markets and Gaining Competitive Advantage in the LTE Domain - SAMPLE

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    Page 88www.visiongain.com

    Huawei Report 2011: Securing New Markets andGaining Competitive Advantage in the LTE Doma

    5.1.5 The BRIC Countries

    5.1.5.1 Huawei Investing $2bn in Indian R&D CentreHuawei will invest over $2 billion in its R&D centre in Bangalore and a comprehensive strategy for

    partnerships in India in the next five years up to 2016. The R&D centre will focus in the areas of local

    R&D, local manufacturing, technology cooperation with Indian IT service companies, local sourcing,

    local employment, talent development, and supporting rural education and IT literacy in India.

    The multi-dimensional plan will also support local industrial and social-economic development in ICT

    infrastructure capacities and bridging digital divide, as part of Huawei's key initiatives to further

    cooperate with India.

    Huawei has been in India for over a decade and is clearly building a long-term development and

    cooperation in this key developing market. The development of the new R&D campus in Bangalore will

    increase the current capacity to over 3000 R&D engineers. Additionally, in Q3 2011 Huawei started its

    first-phase local manufacturing in Chennai and is further exploring other forms of cooperation in local

    manufacturing companies. According to the plan, the local R&D and manufacturing are being

    developed with export capacities along with supporting India's local industry development.

    5.2 The Global Infrastructure Market

    The turmoil in the telecom supplier market is best illustrated by the rapid ascent of Huawei to become

    number two in terms of revenue through both organic growth and the demise of Motorola. The

    introduction of 3G into China, and the company's reputation as an innovator as key to its growth,

    Huawei is now close to Ericsson on a market share revenue basis, and sits at number two in a top

    three that also features Alcatel Lucent in third.

    Visiongains analysis of telecom operators' spending, which directly impacts supplier revenues,

    indicates that overall capital expenditure will remain stable at 0.7% CAGR between 2011 and 2016,

    with growth primarily coming from spending on equipment.

    Wireless access infrastructure, already accounting for 43% of total telecom infrastructure capital

    investment, will increase its overall share as spending continues to shift away from fixed infrastructure.

    Emerging markets now outpace mature markets in all infrastructure categories, and are expected to

    account for 58% of overall revenues by 2016.

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    Huawei Report 2011: Securing New Markets andGaining Competitive Advantage in the LTE Doma

    The challenges faced by telecom operators open a number of new opportunities for suppliers, but will

    require a radical rethinking of their business models and offerings.

    Suppliers and operators will need to work together more closely to manage the transition from growth

    to efficiency while maximising growth from emerging opportunities. Operators' models will change

    dramatically and suppliers must respond to this. For suppliers to capitalise on the changing telecoms

    market include mastering all wireless generations (2G, 3G, and 4G), and being equally strong in fixed

    and mobile core networking technology. Helping operators deploy HSPA+ versus LTE and push

    solutions to offload and prioritize traffic on wireless networks will be a key area of expertise for

    telecoms suppliers.

    5.2.1 Infrastructure Market Analysis

    Network equipment vendors have had encountered a troublesome period over the last decade and

    some companies have exited the market, pulled back or diversified, but the trends are looking up.

    Alcatel-Lucent and NSN both turned in profitable 4Qs in 2010; Ericsson reported profits up more than

    tenfold in the fourth quarter, boosted by a jump in mobile broadband sales. Adtran had a strong year

    and Ciena reported very strong revenue: its loss was primarily due to the costs of integrating its portion

    of Nortel. The chart below shows the visiongain forecast 2011-2016 for network equipment sales,

    broken down by the key players.

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    Page 90www.visiongain.com

    Huawei Report 2011: Securing New Markets andGaining Competitive Advantage in the LTE Doma

    Source: visiongain

    The smaller companies who disappeared in 2010, most were acquired and the technology continues

    on as part of larger NEMs' portfolios. Rapid growth in HD video, wireless broadband, more symmetrical

    traffic patterns on the up and downstream, etc are all driving bandwidth demand and the resulting

    demand for infrastructure and integrations services at all points of the network.

    Visiongain believes that all companies need to improve efficiencies and cut costs. Alcatel-Lucent

    particularly has struggled to find the synergy benefits promised at the time of the merger. Huawei and

    ZTE are obviously significant competitors. However, they must compete on technology, product quality

    and innovation. They also face barriers created by national security concerns and other, less open

    2010 2011 2012 2013 2014 2015 2016

    Huawei 18.5 21.5 26.2 31.9 37.6 46 55.85

    NSN 12 13.9 16.1 20.3 23.1 28.8 34.2

    Ericsson 21.1 24.6 29.1 36 40.5 47.4 55.1

    Ciena 0.4 1 1.2 1.8 2.6 3.9 4.9

    Alcatel-Lucent 10.6 12.9 16.2 20.2 24.5 30.8 37

    0

    10

    20

    30

    40

    50

    60

    TotalRevenue

    ($,

    billions)

    Chart 5.5 Huawei and Key Competitors Network Infrastructure Market

    Forecast 2011-2016 (US$, Billions)