Evolved

Mike MacDonald CTO Huawei Southeast Asia

mike.macdonald@huawei.com

Mobile Networking

find me

Mobile Internet Traffic Growth

Cisco VNI Golbal Mobile Traffic 2010

Percent of mobile traffic that was video

in 2011

Average mobile connection speed for smartphones in 2010

Increase in average mobile connection

speed by 2015

Number of mobile only Internet users by

2015

Total global handsets that are smartphones

in 2010

Tablets connected to the mobile network

in 2010

$400 m USD in 24 hours

buys

and

integrates it

Tale of the tape

< $50 USD ARPU > $5 USD

< 70% Internet > 30%

< 100% Mobile < 100%

< 50% 3G > 15%

< 80% Laptop > 15%

< 90% Television > 20%

< 200% Bank Account > 50%

< 70% Credit Card > 15%

But what does this mean?

The Four Screens

Quality of Experience

Fixed Fixed mobile Mobile

WiFi

PON

DSL 3G

LTE

2G

Technology enablers

Mobility

• Compute power in the palm of your hand

• New “info on the go” mentality

• Window to webscape goes with you

Collaborative

• Everything must be sharable

• Socially connected at all times

• Real-time feedback from community

• New market for apps with privacy features

Cloud

• Enabled with ultra broadband

• Apps become device independent

• Synchronization of content

• Downloading becomes streaming

How? Shameless branding

(for the app provider)

When? Moment of brilliance

Why? Boring gap between beers,

Lulls in conversation, Commercials

What? Thought

nugget you want to share

Where? So friends

know where to find you

and give you a high 5 Who?

Friends unwillingly

tagged

Things that just make sense

• Mobile eCommerce is hot

• Real-time data synchronization is a must

• Content management apps for video

• Personalized search for “My Internet”

• Applications must be mobile

• Unique mobile only apps

Thought nuggets

• In Asia, smartphones/tablets WILL BE the laptop

• Mobile connections far surpass fixed by 10:1 in Asia

• Apps must support mobility, collaboration and cloud

• Video is the most bandwidth heavy content

• Synchronization is imperative for cloud to work

• Any socially connected app must support:

Changing lives with

technology

www.huawei.com

Internet video is now over 1/3

of all consumer Internet traffic

not including peer-to-peer video

Over-The-Top…consists of content and applications in a video

environment where the delivery occurs over an alternative means

than the main video delivery infrastructure. - Wikipedia 2010 “

”

by the numbers

More than 7 billion application installed

More than 190 million devices shipped globally

That’s almost 1 app for every person on the planet

- or - The average number of dust

mites on a typical bed

That’s more than all Wii, Xbox 360 and PS3 consoles globally

- or - The average number of germs

transmitted during one kiss

The cloud concept

• Delivery of computing as a service rather than a product, whereby shared resources, software, and information are provided as a utility over a network

• Does not require end-user knowledge of the physical location and configuration of the system that delivers the services

Simply put…the cloud makes things easier!

Demystifying LTE

• Several versions of HSPA actually provide bandwidth equivalent to LTE

• Wireless technologies are spectrum limited

• LTE offers new spectrum and hence more bandwidth

• Per user bandwidth is still best effort based on congestion in that cell sector

HLR

BTS BSC MSC GMSC

UE

Abis circuit

switched GSM

NodeB RNC

MS

Iub UMTS

HSPA

HSPA+

SAE

GW

eNodeB

SGW

MS

MME PCRF HSS S1-CP

eNodeB

X2

PDN

GW

S1-UP

MS

ASN

GW BS

SS

BRAS

ASN CSN

SGSN GGSN

Keeping up with the Jones EIR AuC

7/14Mbps

@5Mhz

21/28Mbps

@5Mhz

84Mbps

@10Mhz

42Mbps

@5~10Mhz

168Mbps

@20Mhz

3GPP Rel 5

3GPP Rel 6/7

3GPP Rel 8

3GPP Rel 9

3GPP Rel 10

336Mbps

@20-

40Mhz

3GPP Rel 11+

86Mbps

@10~20Mhz

300Mbps

@20~40Mhz

~1Gbps

@100Mhz

3GPP Rel 8

3GPP Rel 9

3GPP Rel 10

With the exception of an ITU brain-fart in 4Q10, the current consensus is that "the ITU does not view LTE, WiMax and HSPA+ as 4G”

It’s complicated...but

The lowdown

• So yeah...LTE could be faster and will approach 1Gbps in the future

• BUT...there are only a handful of phones capable today with most devices being laptops via LTE dongles

• Smartphones won’t overtake laptops on LTE until 2015

• LTE will not be a significant change in mobile networking

Huawei Prospective

Phones will be the universal device for all applications, keeping you connected all the time, everywhere

Improved screens, faster networks, and powerful chipsets will bring online real-time interactions in HD, including multiplayer online gaming

Content sharing will enable seamless interaction between intelligent devices and home appliances such as TVs and sound systems

TV Everywhere • Multi-screen switch with TV, smartphone,

laptop and tablet

• Differentiated VASs, Applications,

Advertising, Family Community, and Content

Management

Interactive Gaming • Cloud gaming solution for low-cost high-

value service

• Real online game experience

Media Anywhere

$400 million USD in first 24 hours

Rich Communication

Service Convergent communications,

personal information storage,

and social networking

services based on mobile

subscribers’ real social

relationships

Value Growth

Solution Flexible charging and control

capability based on factors

such as traffic, duration,

event, content, bandwidth;

and packages them into

differentiated services & tariffs

to meet demands from

different users

User Centric Experience

Digital Shopping

Mall Focuses on social

networking services

(SNSs) that are based

on integrated address

books; making good

use of carriers' large

install base

Mobile WiFi

Router

• Affordable smart phones to stimulate MBB growth

• Amazing Intelligent Devices to drive user’s ARPU

• Blazing fast multimode dongles for HSPA/LTE

• Pocket WiFi for additional value add service

Intelligent Devices

LTE

Dongle

Media

Tablet

Smart

Phone

LTE

CPE