http://www.youtube.com/watch?v=7FcfQxB4eLE

Staff Report Agenda

1. Welcome2. View from the Transom: 2013 Review3. Approaching the Windward Mark: Year to Date Performance4. Updates from the Crew: 2013 Highlights and 2104 Plans

– Promote Participation, Education, and Safety• Marketing, Training, Safety at Sea

– Expand Competitive Sailing in the U.S.• Offshore, Championships, Race Administration, Inshore

– Win in International Competition• Olympics

– Grow Membership

5. The Next Leg: Focus for 2014

2013 Review

• A Year of Adjustment– Management– Structure

• Focus on Enhancements and Extending Programs• Partnerships• Collaboration and Integration• Olympic Reset• Challenges⇒ Team has come together well

YTD Performance

1. Achieve budget surplus of $10,000– $379,693 vs. budget of $564,663 – ($184,970) negative variance to

budget. – Pre-audit accounting: $631,952; $67,289 ahead of budget– Forecast: finish the year with surplus (based on 2012 accounting

standards)

2. Fundraising– Medalist Program: $1.0 million + in 2013-2016 pledges– Projects and Annual Appeal: $ 62,000

3. Membership– Memberships sold: 23,124 actual vs. 22,939 budget– 43,281 (9/30/13) vs. 42,043 (9/30/12)– Pre audit net: $1,221,739

Updates from the Crew: 2013 Highlights and 2104 Plans

Promote Participation, Education, and Safety

- Marketing -

Marketing

Partnership with America’s Cup Event Authority• Created and

launched startsailing.org

America’s Cup 2013

Marketing

Partnership with America’s Cup Event Authority

America’s Cup 2013

Marketing

July Through Early October 28 tour stops Touching over 3500 sailors and hundreds of

non-sailors Blog recaps, photo galleries, audio and

video interviews can be seen at ussailing.blogspot.com. The US Sailing blog has received over 20,000 views from July through September.

West Coast Tour

Marketing

Ussailing.org

Marketing

Please join us for US Sailing’s Inaugural Sailing Leadership ForumFebruary 6-8, 2013

Hilton San Diego Resort, San Diego, CA

Groundbreaking event will connect leaders from all aspects of our sport:• Sail training and education• Yacht club and sailing organization management• Racing associations and organizations • One-design and handicap classes• Race officials• Industry professionals The Sailing Leadership Forum combines US Sailing’s National Sailing Program Symposium, One-Design Symposium and Yacht Club Summit into one all-inclusive event.

Register today: Leadership2014.ussailing.org

Marketing

• Sponsor acquisition and activation• Focused on Membership initiative»Growth for our organization

• Merchandise• Continued focus on program marketing for the

organization

Looking ahead - 2014

Marketing

Thank you to our sponsors

Training

The Updates:• Chart Your Course (Small Boat)• Updated Course/Event Calendar• REACH Program• Small Boat Safety Clinic• Education-Collaboration

• Chart Your Course (Small Boat)The Updates:

• Updated Course/Event Calendar• REACH Program• Small Boat Safety Clinic• Education-Collaboration

Training

Chart Your Course (Small Boat)• Professional Development• 2013 Courses:

• Level 2 Instructor• Level 3 Instructor

• 2014 Courses:• Level 3 Head Instructor• The Academy• Level 4 Coach & Director

Chart Your Course (Small Boat)

• Professional Development• 2013 Courses:

• Level 2 Instructor• Level 3 Instructor

• 2014 Courses:• Level 3 Head Instructor• The Academy• Level 4 Coach & Director

Training

New Course Calendar

Training

STEM Education Programming• 2,500 middle school students• Eight grant recipients• Educator guide

Training

STEM Education Programming• 2,500 middle school students• Eight grant recipients• Educator guide

Small Boat Safety Clinic

Held at Nyack Boat Club

Training

Small Boat Safety Clinic

Held at Nyack Boat Club

• Safety-at-Sea Publications• Mark-Set Boat Handling• Online

Education-Collaboration

Chart Your Course • Updated Calendar • Small Boat Safety Clinic • Education-Collaboration • REACH

The Training Department

Training

• Safety-at-Sea Publications• Mark-Set Boat Handling• Online

Education-Collaboration

Offshore Safety at Sea

Offshore/Big Boat

Safety at Sea Projects

• Offshore Special Regulations– US friendly version– 15 pages (ISAF version is 140 pages)

• New Coastal safety seminar – ½ day• Safety at Sea handbook • Islands Race panel report• Jr. Safety at Sea seminars• On-Line safety training modules

– Joint with Training department

Expand Competitive Sailing in the U.S.- Offshore/Big Boat -

Offshore/Big Boat

PHRF Fleet Services

• Database management with on-line user access– Boat owner membership basic requirement– Member Value Program available to fleets– US Sailing handicapping an option

• Fleet technical support– Spinnaker/non-spinnaker handicapping tool– fixed/folding prop adjustment– Centerline asymmetric spinnaker study

Championships

Championships

2013 Summary

• Junior Championships continue to flourish– More and more sailors excited about the U.S. Junior

Championships– Top junior sailors compete for these events

Championships

2013 Summary

• Adult Championships continue to struggle with some notable exceptions– This was a focus of a working party this summer– Recommendations have been made to the Board

Championships

• Reinstatement of the Youth Championships as an ISAF Youth World Qualifier – enlarging it and synchronizing with the Olympic Department and our Youth Development strategy. Increase applications to the US Youth Championships by 20% to 176.

• Status: Achieved and exceeded! Applications were up by 33%. Seven fleets including multihulls and boards.

2013 Goals

Championships

• The development of an adult keelboat championship to be sailed for the Mallory Trophy

• Status: Achieved– Increased number of boats up to 20 max– Women may helm as well as crew– Weight limits apply– Teaming with one design classes to integrate our qualifiers

with their larger events to make it easier to sail into the championship

– You must sail in or be invited in – no resumes

2013 Goals

Championships

• A restructured Offshore Championship which incorporated navigation and distance racing along with a few shorter races

• Professionalize the coaching hiring process– We are already 90% compliant with the USOC’s Safe Sport

Initiative – All coaches have participated in the USOC’s Smart

Coaching training, have annual background checks, have current First Aid and CPR, and are US Sailing Level 3 certified

2013 Goals

Championships

Challenges

Championships

Challenges• Our Championships are near to invisible at the

adult level• Get the Adult Championships back up to

where they should be

So, how do we right the Championships ?

Re-branding is needed and increased visibility

Championships

2014 Goals1. Restore the luster of our Adult Championships2. Increase Participation

Championships

2014 Plan• Brand these events as a series with each event

focusing on a particular element of sailing.• Segment participants from the past ten years by

interest and send them information about championships specific to them

Championships

2014 Plans, cont.• Create a press kit for each of the championships• Create a series of articles focused on each of the

championships for inclusion in club newsletters • Media push about changes at the national level • Ask people to be ambassadors for specific championships to

their organizations and/or class• Continue to adapt and change to meet today’s sailor

Race Administration

Race Administration

• Quarterly e-newsletter: interviews, Q & A, features on people and techniques, “Ask a Judge,” upcoming seminars

• Active scheduling, in coordination with AROs and RAJs, of seminars to meet the needs of officials in the area

• Regular email contact: coming events, recertification reminders, questions or problems?

• How can we help? What do race officials need from US Sailing?

Contacting and SupportingRace Officials

Race Administration

Recognizing the Efforts of Race Officials

• Recognition of newly-certified and recertified officials

• Updated CRO gear for race officials

• Thank you for your contributions

Race Administration

• Best instructional practices• On-line training and testing• Recertification courses that cover appropriate material• Instructor training and certification• Continuing education for race officials• Race Official representation on the National Faculty

Upgraded, Standardized and ResponsiveTraining Programs and Practices

Race Administration

• Sailor’s Guide to the Racing Rules• “Race Committee 101”• Race Management Handbook• Judges Manual• US Sailing Appeals and ISAF Cases

New and Updated Productsto Assist Sailors and Officials

INSHORE

INSHORE

JUNIOR OLYMPICS• 17TH Year• 361 events (average 25/year)• 52,090 participants (avg 4000/year)• 4,000 youth members = $100K/year

Next Chapter• Increase events & participants• Expand education component

INSHORE

CleverPig.orgA Resource for Racing Sailors

Partners:• Southport Sailing Foundation

(founders)• Sailing Foundation of NY• CISA• Chicago Match Race Center• JYA of Long Island Sound• Shannon Bush

INSHORE

8th One-Design SymposiumCleveland Yachting Club, Jan 2013

• 40 classes/135 participants• Keynotes:

⁻ Anna Tunnicliffe⁻ Dave Perry

2004 2005 2006 2007 2008 2009 2010 2011 2012 20130

25

50

75

100

125

150

117

124

137141

113119 118

124

139140

28

5154

45 6352 50

23 24 21Num

ber

of C

lass

es

Member Classes

Lapsed Classes

INSHORE

• 991 clubs/orgs insured under the Burgee Program

• 9.3% increase in total premiums in 2012

• 130% loss/expense ratio (Super storm Sandy)

• 20 classes added to the One-Design Program

Top 3 reasons why clients choose the Burgee Program:1. US Sailing partnership2. Service excellence3. Deep expertise

Win in International Competition- Olympics -

Olympic Department

1. Lead a culture of technical excellence--Charlie McKee, High Performance Director--Grant Spanhake, Technical Director

2. Make U.S. domestic training a strength--Miami, Long Beach, Oyster Bay, San Fran Bay--Training partnerships like Oakcliff Sailing

3. Build the base of Olympic sailors--Vision 2024 Plan: Olympic Pathways for developing talent--Youth Development Director and YD Advisor--Focus on U.S. Youth Champs

Fundamental Success Factors

Olympic Department

• Hired world-class coaches: McKee, Spanhake, Mark Littlejohn, Morgan Reeser, Mike Gebhardt, Adrian Finglas

• Built class depth in 470W, Radial, 49er, 49erFX, Nacra 17 • Top results for US Sailing Team Sperry Top-Sider:

--Multiple podium finishes by Annie Haeger/Briana Provancha, 470W--Paige Railey 3rd at Laser Radial Worlds--Stu McNay/Dave Hughes 6th at 470M Worlds--Anna Tunnicliffe/Molly Vandemoer 11th at 49erFX Worlds--Ryan Porteus/Cindy Walker 4th at IFDS Worlds, SKUD 18

2013 USST STS Highlights

Olympic Department

• Formed new partnerships:--US Sailing Team Sperry Top-Sider Training Center at Oakcliff--US Sailing Team Sperry Top-Sider Fitness Center at Jaguar Therapy

• Raised $1 million+ YTD for Olympic Medalist Program• Launched Rio 2016 Weather Project • Launched USST Rio Fleet Plan• Launched World Championships hosting initiative

2013 USST STS Highlights

Olympic Department

1. Three-continent training: U.S., Europe, Rio2. Establish and train at primary U.S. training sites:

--Miami, Long Beach, Oyster Bay, San Fran Bay

3. USST STS Peak Event: ISAF Combined Worlds in Santander, Spain (Olympic country qualifier)

4. Execute first phase of Rio Training Plan5. Form 2016 Olympic Team Selection Procedures

2014 High Performance Plan

Olympic Department

Membership

Membership

Membership Team

Georgia McDonald, DirectorLauren Cotta, Manager

Cindy Walker, Membership AssociateNancy Mazzulli, Front Desk

• Answer All Phone Calls• Create Communications• New and Renewing

Memberships• Track Receivables/Financials• Membership Reporting• Solve Problems

• Burgee Program• College Membership Program• Donation Acknowledgements• Member Benefits• Outreach Programs• MVP Process and Tracking

Daily On-Going Projects

Membership

95+%

18%

74%

74%

72%

77%

69%

Retention Rates

Active September '12 Active September '13

46% 47%

25% 26%

8% 8% 3% 3% 6%5%

8%7%

4% 4%

Membership Catagories

Organizations

Keelboat

Member Partner

Contributing

Youth

Family

Individual

42,04343,281

Membership

Organization-Wide Initiative

How can US Sailing be the organization sailors want to be a

part of?

Membership

BLUEPRINT FOR GROWTH

Membership Growth is Not the Objective

Membership Growth is the Outcome

1. Top-Notch Programs and Services2. Signature Sailing Events

3. First-Class Member Care and Benefits4. Approachable, Visible, Relevant

Membership

Internal Campaign

• Member Care Program• Operations Task Force• Ambassador Program• Communicate/Connect

Membership

Communications

Renewal vs. Retention• Lifecycle Communications• Segments• Cultivation

Membership Type vs. Member Interest• Communications• Benefits

Membership

• Variable Content• Personalized Communications• Connect with Members

Membership

Retention Up 12.2%

New Memberships 111% from 2012

Membership

External Campaigns

• MPP Program• Cruising/Recreational Sailors• PHRF Fleets/One Design Fleets• College Sailing Partnership• Community Sailing • US Sailing Programs & Events• Brand Building/Marketing

Membership

2014 Focus

Retention• Member Care Program• Communications Program

Growth• MPP Program• PHRF & One Design Fleets• US Sailing Programs• Brand Building

Membership

Health and Sustainability of the Sport

Supporting Sailing OrganizationsBringing New Sailors to the Sport

Providing OpportunityKeeping Sailors Safe

The Next Leg:2014

Continue to Pursue Initiatives

Mission, Vision and Strategic Initiatives 2012 -2014VISION

Be the recognized leader in training and certification, in support for the racing sailor and in facilitating access to sailing.

MISSIONProvide leadership, integrity and advancement

for the sport of sailing.

Promote Participation, Education, and Safety

Deliver innovative education accessible to all

Service and support sailing organizations

Retain sailors and encourage advancement

Strengthen Governance and Organizational

Efficiency Continue to evolve organizational

structure Energize volunteer recruitment, by

offering rewarding opportunities and resources.

Invigorate local/field programs and support.

Expand Competitive Sailingin the U.S.

Strengthen and expand race management programs

Increase opportunities and access to racing

Make US Sailing National Championships relevant and exceptional

Win in International Competition

Ensure a development path for athletes

Prepare elite athletes to achieve success in international and Olympic competition

Increase awareness for our athletes and Team throughout US Sailing and local organizations

STRATEGIC INITATIVES

Support 21st Century Sailors Engage the 21st Century Volunteer Collaboration & Inclusion Provide personalized communications Lead, be proactive and bold Think globally, connect locally Be environmentally consciousness

Strengthen Paths and Connections: direction for new sailors; alternatives for youth (non-competitive); connect owners to crews, sailors to clubs, community sailors and college sailors to clubs & classes.

Expand our market/audience: non-certified, local race committee volunteers; camp and scout programs; local handicap (PHRF) sailors; non-competitive sailors

PRINCIPLES

For 2014: Focus

1. Connections and Communications– Relevant and Targeted Information and Communications– Volunteers

2. Organizational Excellence– Product/Service/Program Quality– Member Service; Operations

3. Resource Growth– Members– Programs– Development

US Sailing Culture

As US Sailing C.R.E.W. members, we promise to:1. Commit to exceptional service to our constituents.2. Respect the integrity and work of fellow C.R.E.W. members.3. Expect excellence as a group and personal standard of

accomplishment4. Work together in a responsible, consistent fashion.

Thank You!