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SPI Media Kit 8-2-10
Newspaper Market Research
Our award winning print and online publications
provide a competitive advantage to your business.
Washington’s largest newspaper network, reaching over 2.2 million households.
www.soundpublishing.com
SPI Media Kit 8-2-10
We are Washington State's largest newspaper network.
72 papers one callGet the results you demand with Sound Publishing’s unbeatable combination of high household
distribution and strong readership. Our award-winning newspapers bring tremendous value
to advertisers in today’s changing newspaper world where metro daily circulation continues
to decline. We remain firm in our commitment to bring consumers vital news coverage they can’t find
anywhere else: Local community news about events, schools, government and sports that fits
the needs, lifestyles and interests of our readers.If you want results in Western Washington,
join thousands of satisfied advertisers that choose Sound Publishing as their key media buy!
Get the service you deserve.
Call today.
Toll Free (888) 443-5815
SPI Media Kit 8-2-10
98.5% of households we deliver to said they read our newspapers regularly.
Through telephone interviews with adult members
of a random selection of households,
the Circulation Verification Council reports that 100%
of the households in the defined area read our
newspapers regularly. CVC estimates that all the information
has a minimum accuracy level of +/-2.5%.
Deliver your message right along with news that matters most…
Local, Local News & Information.
SPI Media Kit 8-2-10
Sound Publishing is a key media buy for major national and regional advertisers.
Major Advertisers
SPI Media Kit 8-2-10
Why major retailers and agencies choose our suburban newspapers.Community newspapers report 4th quarter results, continue to outperform industry
“Community newspapers certainly are not immune to the economic downturn that is
affecting all businesses, but as the primary and sometimes sole provider of local news in a
community, they remain strong and viable,” said NNA President John Stevenson, publisher
of the Randolph Leader in Roanoke, AL.
Source: Suburban Newspapers of America
Chuck Chowins, Lowe’s“Lowe’s uses suburban and community newspapers in key metro
markets to effectively reach the affluent suburban consumer who often
times lives in a neighborhood surrounding one of our stores. Since the
majority of Lowe’s stores in large metro markets are located in suburban
areas of the market, we have found that suburban and local community
newspapers provide effective reach against this target audience. In
many cases these key consumers are non-subscribers to a daily
newspaper, so we have used the suburban and community newspapers
in our print media mix to extend our reach against this important
consumer segment.”
Greg Bogich, Valassis“We at Valassis think that suburban newspapers are in a very good
position today because media is fragmenting at a degree that is truly
terrifying to most of our advertisers. Being able to deliver and engage
a local audience has gotten tougher and tougher – due to circulation
issues with major daily newspapers (and) more media fragmentation from
a broadcast standpoint. Suburban newspapers are well positioned to
reach the local consumer and market.”
Merle Davison, JCPenney “Suburban newspapers provide a tremendous value to our media mix
– many have a strong local news component that attracts our target
consumers. Additional flexibility and a growth of capabilities have
benefited our local markets with more preprint and ROP exposure
throughout the week. Accountability toward quality coverage is always
key – and suburban newspapers indeed support 3rd party audited
circulation which is precisely what we need today. Overall, we measure
the effectiveness of our print media buy within each local market and
have obtained positive results that have grown our business.”
Rick Baranski, USSPI“U.S. Suburban Press (USSPI) has satisfied national advertisers’
needs with suburban newspaper networks for thirty-five years. These
newspapers continue to show excellent growth because they bring
exclusive news to suburban households – news of the community
and local events. They act as a community catalyst. They provide an
effective medium to reach an affluent, educated and desirable audience.”
S u b u r b a n N e w s p a p e r Te s t i m o n i a l s
SPI Media Kit 8-2-10
K i n g & P i e r c e C o u n t y P u b l i c a t i o n s
Step up your business with our family of newspapers that serve Seattle’s finest suburbs.
Only Sound Publishing lets you target your customers city by city!Or, get all of the King & Pierce County coverage area with our 332,700 combined circulation.
Enumclaw Courier-HeraldWed. only
Mercer Island ReporterWed. only
Kent ReporterFri. only
Auburn ReporterFri. only
Snoqualmie Valley Record
Wed. only
Covington Maple Valley
ReporterFri. only
Redmond Reporter
Fri. only
Bothell Kenmore Reporter
Fri. only
Kirkland ReporterFri. only
Sammamish Reporter
Fri. only
Issaquah ReporterFri. only
Bellevue ReporterFri. only
Renton ReporterFri. only
Federal Way MirrorWed. & Sat.
The signature mark of Sound Publishing newspapers is local, local, local.City by city, we fulfill the marketplace’s need for award-winning, localized news content that is rarely seen
in metro daily newspapers, television, radio, or even the internet. Get connected locally with Sound Publishing!
Bonney Lake &Sumner Courier-HeraldWed. only
S A M M A M I S H
SPI Media Kit 8-2-10
Reaching more than ever before.
While interactive media has meant new competitors to traditional classified
revenue, it has also allowed progressive newspapers to reach a larger audience than ever before. We are a community information company with dynamic
publications in print and online.
Our superior targeting gets you closer to your customers, from King County to the
San Juan Islands. Sound Publishing newspapers afford you easy, flexible targeting down to any zip code. Just tell us where you want your preprints delivered and we’ll make it happen. No forced or unwanted zip codes.
Saturate the marketplace – at a fraction of direct mail distribution cost.Our household saturation hovers between 45 to 100 percent in any particular zip code or community. This gives you the option of blanketing down your advertising around a single store or covering a widespread area.
The largest newspaper circulation within our King County trade areas.With more than 332,000 King and Pierce County households receiving our newspapers, you don’t need to shop elsewhere to piece together your media buy. We cover top zip codes in the Eastside (north King County) and South King County better than anybody.
D i s t r i b u t i o n A d v a n t a g e s & Tr e n d s
AUDITED BY
SPI Media Kit 8-2-10
K i n g & P i e r c e C o u n t i e s : C o m p a r i s o n o f N e w s p a p e r D i s t r i b u t i o n
NEWSPAPER HOUSEHOLDSSound Publishing 71%Seattle Times (Sunday) 32%Seattle Times (Weekday) 15%
Percentages are based on a Total Occupied Household count of 465,747
within our King & Pierce County trade area*.
Source: March 2009 ABC Audit, Sound Publishing Press Counts
Sound Publishing newspapers are delivered to 71% of the households within our King & Pierce County trade area*.
Comparison of NEWSPAPER DISTRIBUTION within our trade areas* of King and Pierce County:
147,558
331,120 King & Pierce County households
82,164
We’ve got you covered!
The Sunday metro daily misses 68% of the total households in these prime King & Pierce County neighborhoods.
Source: ABC Audit
* Sound Publishing King & Pierce County Trade Area (distribution area): Auburn, Bellevue, Black Diamond, Bonney Lake, Bothell, Buckley, Carbonado, Carnation, Enumclaw, Des Moines, Fall City, Federal Way, Issaquah, Kenmore, Kent, Kirkland, Maple Valley, Medina, Mercer Island, Mill Creek, North Bend, Pacific, Ravensdale, Redmond, Renton, Seahurst, Sammamish, Snoqualmie, Sumner, Vashon Island, Woodinville.
Home Delivery vs. Single Copy
•Wouldyouprefertoseeyouradvertisinglandinsidethehomesofyourcustomers?99%ofSoundPublishing’sdistributioninKing&PierceCountyiscarrier-deliveredrighttothehome.
•TheSeattleTimescirculationisabout20%singlecopysales,pickedupatnewsstandsbyreadersawayfromhome.
Seattle Times (Sunday)
Seattle Times (Weekday)
SPI Media Kit 8-2-10
K i n g C o u n t y D e m o g r a p h i c s
King County’s Top 25 Zip Codes – RANKED BY HOUSEHOLD INCOME
RANKZip
Code City Name
Average Household
IncomeTotal
Households
TOTAL CIRCULATION BY NEWSPAPER
We’ve got you covered!
Seattle Times(Saturday)
1 98039 Medina $222,644 1,146 813 427
2 98075 Sammamish $181,206 6,143 6,089 1,775
3 98053 Redmond $168,155 5,664 5,644 1,660
4 98040 Mercer Island $155,045 9,366 3,442 3,251
5 98074 Sammamish $149,768 7,921 7,929 2,261
6 98077 Woodinville $143,254 4,485 797 1,278
7 98006 Bellevue $128,999 14,005 11,025 4,087
8 98112 Seattle $125,009 9,366 — 2,422
9 98029 Issaquah $119,961 7,396 5,813 1,873
10 98019 Duvall $117,381 3,535 — 601
11 98072 Woodinville $116,625 7,947 487 2,050
12 98014 Carnation $112,633 2,301 — 535
13 98004 Bellevue $109,025 13,207 9,815 3,663
14 98027 Issaquah $108,240 10,436 10,259 2,330
15 98052 Redmond $107,652 22,893 17,688 4,384
16 98033 Kirkland $103,774 14,966 12,894 3,469
17 98008 Bellevue $103,270 9,215 6,996 2,249
18 98038 Maple Valley $101,180 10,050 10,053 1,697
19 98045 North Bend $100,936 5,294 4,567 931
20 98024 Fall City $99,033 2,152 1,575 435
21 98177 Seattle $98,665 7,334 — 2,610
22 98199 Seattle $97,093 9,191 — 2,477
23 98136 Seattle $96,413 6,746 — 1,568
24 98059 Renton $92,942 12,056 7,044 2,193
25 98136 Seattle $96,413 6,746 — 1,568
Sound Publishing serves 17 of the top 25
wealthiest zip codes in King County.
We bring you top coverage in many of the area’s desirable communities.
Source: Nielson, Inc., 2009 Average Household Incomes by Zip Code. Nielson updates begin not with the previous year’s estimates, but with data from the most recent decennial census.
SPI Media Kit 8-2-10
LEWIS COUNTY
THURSTON COUNTY PIERCE COUNTY
GRAYS HARBOR COUNTY
KITTITAS
MASON COUNTY
KING COUNTY
KITSAP COUNTY
JEFFERSON COUNTY
SNOHOMISH COUNTY
CHELAN
SKAGIT COUNTY
OKANOGAN
WHATCOM COUNTY
SAN JUAN COUNTY
ISLAND COUNTY
Strait of Juan de Fuca
Puget Sound
CLALLAM COUNTY
SKAGIT COUNTY
SNOHOMISH COUNTY
KING COUNTY
PIERCE COUNTY
THURSTON COUNTY
MASON COUNTY
JEFFERSON COUNTY
MASON COUNTY
104
16
3 305
101
5
5
90
5
405
5
101
WASHINGTON
98284Sedro Wooley
98004Bellevue
98005Bellevue
98006Bellevue
98007Bellevue
98008Bellevue
98011Bothell
98028Kenmore
98033Kirkland
98034Kirkland
98039Medina
98055Renton
98056Renton
98057Renton
98058Renton
98059Renton
98133Seattle
98155Seattle
98177Seattle
98031Kent
98032Kent
98198Seattle
98023Federal
Way 98003Federal
Way
98001Auburn
98002Auburn 98092
Auburn
98030Kent
98391Bonney Lake
98010Black
Diamond
98051Ravensdale
98027Issaquah
98029Issaquah
98075Sammamish
98074Sammamish
98042Kent
98040Mercer Island
98053Redmond 98014
Carnation
98024Fall City
98065Snoqualmie
98045North Bend
98038Maple Valley
98052Redmond
98012Bothell
98021Bothell
98070VashonIsland
98110Bainbridge
Island
98178Seattle
98188Seattle
98168Seattle
98340Hansville
98346Kingston
98342
98370Poulsbo
98392Suquammish
98315Bangor
98383Silverdale
98311Bremerton
98345Keyport
98310Bremerton
98337Bremerton
98312Bremerton
98380Seabeck
98367Port Orchard
98366Port Orchard
98359Olalla
98277Oak Harbor
98239Coupeville
98253Greenbank
98249Freeland 98260
Langley
98236Clinton
98282CamanoIsland
98250Friday Harbor
98245Eastsound
98279Olga
98261Lopez Island
98226Bellingham
98229Bellingham
98225Bellingham
98292Stanwood
98223Arlington
98271Marysville
98270Marysville
98207Naval StationEverett
98022Enumclaw
98275Mukilteo
98020Edmonds
98026Edmonds
98036Lynnwood
98043Mountlake
Terrace
98321Buckley
98438McChord
AFB
98433Ft. Lewis
98528Belfair
98524Allyn
98584Shelton
98365Port Ludlow
98325Chimacum
98339Port
Hadlock
98368Port
Townsend
98376Quilcene
98368Port
Townsend
98382Sequim
98362Port Angeles98363
Port Angeles
98305Beaver
98326Clallam Bay
98331Forks
98278Naval Air StationWhidbey Island
98801Wenatchee
98802East
Wenatchee
98233Burlington98221
Anacortes
98273Mount Vernon
98390Sumner
98047Paci�c
98407Tacoma
98406 98403
9840298405Tacoma
98465
98466Tacoma
98487Tacoma
98498Lakewood
98499Lakewood
98388Steilacoom
98409Tacoma
98408Tacoma
98444Tacoma
98418
98404Tacoma 98443
Tacoma
98448Tacoma98446
Tacoma
98424Tacoma
98354Milton
98372Puyallup
98371Puyallup
98373Puyallup
98375Puyallup
98374Puyallup
98421Tacoma
98422Tacoma
98433Tacoma
98037Lynnwood
98087Lynnwood
98296Snohomish
98290Snohomish
98258Lake
Stevens
98205Everett
98203Everett
98204Everett
98208Everett
98272Monroe
98252Snohomish
98251Gold Bar
98294Sultan
98241Darrington
98125Seattle
98117
9810798103 98115
9810598199
9811998109
9810298112
98148Seattle
98166Seattle
98146Seattle
98116Seattle
98136Seattle
98106Seattle
98126Seattle
981219810198104
98122
9814498134
98108
98118
98224Baring
98019Duvall
98072Woodinville
98077Woodinville
98257La Conner
98232Bow
98237Concrete
98274Mount Vernon
98283Rockport
98267Marblemount
98262Lummi Island
98220Acme
98244Deming
98266Maple Falls
98248Ferndale
98264Lynden
98247Everson
98240Custer98230
Blaine
98295Sumas
98332Gig Harbor
98335Gig Harbor
98333Fox Island
98303Anderson
Island
98329Gig Harbor
98349Lakebay
98351Longbranch
98394Vaughn
98546Grapeview
98588Tahuya
9820198206
Washington State Ferries
Bridge
Tacoma
Seattle
Olympia
Bellingham
Everett
Bremerton
Mercer Island Reporter
Auburn Reporter
Bellevue Reporter
Bonney Lake & Sumner Courier-Herald
Bothell/Kenmore Reporter
Kent Reporter
Redmond Reporter
Renton Reporter
Snoqualmie Valley Living
Covington/Maple Valley Reporter
Enumclaw Courier-Herald
Kirkland Reporter
Vashon-Maury Island Beachcomber
Issaquah/Sammamish Reporter
Federal Way Mirror
KING & PIERCE COUNTIESCOMBINED
Corporate Address: 19351 8th Ave. NE, Suite 106, Poulsbo, WA 98370 • Toll Free: (888) 443-5815 • Phone: (360) 394-5800 • Fax: (360) 394-5841Email us at [email protected] or visit us online at www.soundpublishing.com
AUDITED BY
SPI Media Kit 8-2-10
Bellevue ReporterAverage Age 25-45 22%
45-65 50%
65+ 24%
Female 69%
Married 71%
Have Children at Home 35%
Own Home 88%
Average Household Income $85,528
Average Discretionary Income $1,873/mo
Snoqualmie Valley RecordAverage Age 25-45 40%
45-65 50%
65+ 6%
Female 65%
Married 85%
Have Children at Home 52%
Own Home 91%
Average Household Income $96,200
Average Discretionary Income $1,741/mo
Redmond ReporterAverage Age 25-45 37%
45-65 47%
65+ 15%
Female 75%
Married 75%
Have Children at Home 42%
Own Home 83%
Average Household Income $90,640
Average Discretionary Income $1,826/mo
Mercer Island ReporterAverage Age 25-45 28%
45-65 45%
65+ 16%
Female 72%
Married 73%
Have Children at Home 51%
Own Home 83%
Average Household Income $102,447
Average Discretionary Income $2,485/mo
Bothell-Kenmore ReporterAverage Age 25-45 33%
45-65 57%
65+ 10%
Female 72%
Married 80%
Have Children at Home 43%
Own Home 83%
Average Household Income $84,057
Average Discretionary Income $1,571/mo
Our North King County readers earn household incomes 48% higher than Seattle’s average.
Source: Pulse Research 2008
Kirkland ReporterAverage Age 25-45 28%
45-65 58%
65+ 11%
Female 76%
Married 72%
Have Children at Home 35%
Own Home 91%
Average Household Income $90,660
Average Discretionary Income $1,695/mo
(Seattle/Tacoma DMA Average Household Income is $62,119 per Nielson, Inc.)
N o r t h K i n g C o u n t y D e m o g r a p h i c s
SPI M
edia
Kit
8-2-
10
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(Sun
day
)
Sea
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T
imes
C
ove
rag
e (S
und
ay)
75.9
7%
68.1
9%
78.9
2%
40.5
8%
75.5
3%
67.2
1%
90.6
6%
72.4
5%
54.1
4%
96.9
1%
84.5
6%
74.7
7%
87.3
8%
77.4
6%
70.6
3%
37.0
3%
86.1
9%
76.9
6%
91.0
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100%
5.60
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98.5
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17.4
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73.2
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Tota
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39,
248
21,
662
29,
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26,
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SPI Media Kit 8-2-10
T h e I s s a q u a h R e p o r t e r a n d T h e S a m m a m i s h R e p o r t e r
IssaquahIssaquah’s blend of urban sophistication and small-town charm make it an irresistible combination. As the population swells with the town’s popularity, the number of incoming businesses have grown. Located 17 miles east of Seattle on Interstate 90, Issaquah has drawn high tech and retail giants, as well as national and international businesses. The city abounds with cultural arts, fine dining, unique shops, and business opportunities.
SammamishBordering Issaquah to the north lies Sammamish – a family friendly city whose residents enjoy a quality lifestyle. Luxury homes and townhouses are nestled along the scenic shores of Lake Sammamish. The majority of residents are affluent, educated homeowners who carefully protect the natural beauty of their environment. The city of Sammamish has a small business community located amidst their two shopping centers.
Our Sammamish and Issaquah readers are affluent, educated professionals.
We deliver to 93% of the homes in these wealthy
Seattle suburbs – nearly twice that
of the metro daily.
The Issaquah/Sammamish ReporterAverage Age 25-45 49%
45-65 39%
65+ 10%
Female 61%
Married 77%
Have Children at Home 51%
Own Home 85%
Average Household Income $115,170
Situated against the scenic backdrop of the Cascade Mountains, the cities of Issaquah and Sammamish sport million dollar homes, vast greenbelts, and charming downtowns. The average household incomes in both of these cities rank among the top wealthiest zip codes in the Greater Seattle area. Residents participate actively in their communities and look to the friendly tabloid format of the Issaquah/Sammamish Reporter every Friday for local news and information.
Source: Pulse Research 2008
I s s a q u a h & S a m m a m i s h C i r c u l a t i o n
ZIP CITY
Claritas 2010 Estimated
Households
Issaquah/ Sammamish
ReporterWeekly
Coverage
Seattle Times
Sunday Coverage
Seattle Times Sunday Coverage
98027 Issaquah 10,586 9,875 93.28% 4,136 39.07%
98029 Issaquah 7,774 5,813 74.77% 3,107 39.97%
98074 Sammamish 7,877 7,929 100% 3,895 49.45%
98075 Sammamish 6,181 6,089 98.51% 2,802 45.33%
Insert Total 32,418 29,706 91.63% 13,940 43%
Non Inserted Mail - 22 -
Total Circulation 32,418 29,728 91.70% 13,940 43%
Source: ABC & CVC Audit
Independently Audited By:
SPI Media Kit 8-2-10
Renton ReporterAverage Age 25-45 32%
45-65 49%
65+ 18%
Female 72%
Married 75%
Have Children at Home 36%
Own Home 82%
Average Household Income $76,433
Average Discretionary Income $1,622/mo
Kent ReporterAverage Age 25-45 26%
45-65 55%
65+ 16%
Female 65%
Married 76%
Have Children at Home 31%
Own Home 84%
Average Household Income $75,446
Average Discretionary Income $1,331/mo
Auburn ReporterAverage Age 25-45 31%
45-65 55%
65+ 14%
Female 73%
Married 76%
Have Children at Home 38%
Own Home 76%
Average Household Income $72,535
Average Discretionary Income $1,421/mo
Covington-Maple Valley ReporterAverage Age 25-45 36%
45-65 52%
65+ 12%
Female 71%
Married 87%
Have Children at Home 54%
Own Home 93%
Average Household Income $86,622
Average Discretionary Income $1,374/mo
Federal Way MirrorAverage Age 25-45 29%
45-65 49%
65+ 18%
Female 66%
Married 79%
Have Children at Home 33%
Own Home 86%
Average Household Income $78,284
Average Discretionary Income $1,394/mo
Our South King County readers are active commuters living in suburban neighborhoods next door to Seattle.
Source: Pulse Research 2008
S o u t h K i n g C o u n t y D e m o g r a p h i c s
SPI M
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Kit
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90.3
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75.9
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52.1
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100%
96.0
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68.3
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51.6
0%
66.7
0%
64.1
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97.8
5%
89.7
6%
77.2
1%
100%
48.5
5%
61.7
0%
79.4
6%
57.1
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53.4
6%
75.1
2%
78.6
3%
23.2
3%
74.8
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92.2
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87.0
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86.0
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13.8
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67.4
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Tota
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13,
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SPI Media Kit 8-2-10
F e d e r a l W a y S h o p p i n g P a t t e r n s & D e m o g r a p h i c s
Get complete coverage of one of Washington’s top markets.The Federal Way Mirror delivers five times more household distribution than any daily newspaper, to sprawling suburban neighborhoods, in Washington’s sixth-largest city.
Federal Way ranks among the fastest-growing areas in Washington for major businesses and population growth. The city of Federal Way is located between Seattle and Tacoma offering ease and convenience to commuters. The Federal Way Mirror is a must-buy, offering advertisers complete coverage in this consumer mega-market.
Source: Pulse Research 2008
Where Federal Way Readers ShopPercentage of readers who have shopped in each area in the last 30 days:
Westfield -Southcenter Mall 38%
Celebration Plaza 31%
Seatac Village 26%
Tacoma Mall 26%
Kent Station 23%
Gateway Center 20%
Seattle 15%
Federal Way MirrorAverage Age 25-45 29%
45-65 49%
65+ 18%
Female 66%
Married 79%
Have Children at Home 33%
Own Home 86%
Average Household Income $78,284
Average Discretionary Income $1,394/mo
*Partial distribution in these ZIP Codes, to match school district boundaries.Important: Please add 2% to insert quantities for spoilage
Source: ABC & CVC Audit
Independently Audited By:
F e d e r a l W a y C i r c u l a t i o n
The Mirror delivers twice as many homes in Federal Way zip codes than any daily.
ZIP CITY
Nielson 2010 Estimated
HouseholdsFederal
Way MirrorWeekly
Coverage
Tacoma News-
TribuneWeekday
News-Tribune
Weekday Coverage
Seattle Times
Weekday
Seattle Times
Weekday Coverage
Seattle Times
Sunday
Seattle Times
Sunday Coverage
98001 Auburn 10,709 6,255 58.41% 733 6.84% 1,306 735 2,483 23.19%
98003 Federal Way 17,046 8,897 52.19% 984 5.77% 2,090 1,186 4,216 24.73%
98023 Federal Way 16,899 11,555 68.38% 1,142 6.76% 1,966 924 4,043 23.92%
98032 Kent 13,081 1,080 8.26% 389 2.97% 1,912 1,176 3,562 27.23%
98198 Seattle 13,071 1,269 9.71% 270 2.07% 2,149 1,177 4,316 33.02%
98422 Tacoma 8,337 1,154 13.84% 1,504 18.04% 440 265 936 11.23%
Insert Total 79,143 30,210 38.17% 5,022 6.35% 9,863 5,463 19,556 24.71%
Non Inserted Mail - 25 - - - -
Total Circulation 79,143 30,235 38.20% 5,022 6.35% 9,863 19,556 19,556 24.71%
SPI Media Kit 8-2-10
B o n n e y L a k e a n d E n u m c l a w D e m o g r a p h i c s
Reach over 55% more of Bonney Lake & Enumclaw’s high-income, commuter households with Sound Publishing than all of the Metro Dailies combined.
EnumclawEnumclaw provides a great country environment. The city is located in the foothills of Mount Rainier, in close proximity to many recreational facilities and parks. The Enumclaw School District and Green River Community College provide excellent educational opportunities.
Bonney LakeLocated in the scenic shadow of majestic Mt. Rainier, Bonney Lake is growing to become a premier city for families and community in Western Washington. Located just a short drive from Seattle and Tacoma, Bonney Lake is your answer to living in a country community setting with easy access to city amenities. Lake Tapps is a residential community centered around an acclaimed 9-hole golf course with full access to a wide range of water sports.
The Bonney Lake & Sumner Courier-Herald and the Enumclaw Courier-Herald are the only two newspapers that can deliver these prime markets with over 85% household penetration necessary to drive sales to your place of business.
Bonney Lake readers are younger, higher-income families that commute to Federal Way, Tacoma and Auburn. Daily newspapers reach only 30% of these active consumers that have money to spend and a taste for metro amenities.
Enumclaw’s paid circulation reaches older families with strong incomes who are faced with few shopping selections in their quaint rural downtown. They report spending 43% of their shopping dollars at out-of-area malls, specifically the Commons in Federal Way, the South Hill Mall and the Auburn Super Mall. Nobody else reaches this hot marketplace the daily newspapers overlook!
Enumclaw Courier-Herald DemographicsAges 18 to 64 56%
Married 68%
Children At Home 39%
Own Home 83%
College Education 52%
Average Household Income $52,554
Income over $75k 10%
Bonney Lake & Sumner Courier-Herald DemographicsAges 18 to 64 64%
Married 60%
Children At Home 36%
Own Home 85%
College Education 52%
Average Household Income $60,282
Income over $75k 19%
The Courier-Herald readers spend 43% of their shopping dollars outside the area.
B o n n e y L a k e & S u m n e r a n d E n u m c l a w C i r c u l a t i o n
ZIP CITY
Nielson 2010 Estimated
Households
Bonney Lake & Sumner
Courier-HeraldEnumclaw
Courier-HeraldSOUND
TOTAL
SOUND TOTAL
Coverage
Seattle/Tacoma
Combined Coverage
Seattle/Tacoma
Combined Coverage
98010 Black Diamond 1,983 621 621 31.32% 594 29.95%
98022 Enumclaw 8,401 8,067 8,067 96.02% 2,562 30.50%
98321 Buckley 5,991 1,129 3,355 4,484 74.85% 1,349 22.52%
98323 Carbonado 259 239 239 92.28% 44 16.99%
98390 Sumner 4,421 3,850 3,850 87.08% 1,683 38.07%
98391 Bonney Lake 16,134 13,878 13,878 86.02% 4,788 29.68%
Insert Total Insert Total 37,189 18,857 12,282 31,139 11,020 29.63%
Non Inserted Mail 23 160 183 0
Total Circulation 37,189 18,880 12,442 31,322 84.22% 11,020 29.63%*Partial distribution in Auburn Zip Codes, to match school district boundaries. Important: Please add 2% to insert quantities for spoilage.Source: Nielson 2010 for total households, ABC Audit 12/09 for Tacoma News Tribune and 3/09 for Seattle Times.
SPI Media Kit 8-2-10
V a s h o n I s l a n d S h o p p i n g P a t t e r n s & D e m o g r a p h i c s
Where Vashon Readers ShopPercentage of readers who have shopped in each area in the last 30 days:
Seattle 28%
West Seattle 31%
Westfield-Southcenter Mall 30%
Tacoma 15%
Tacoma Mall 26%
Education LevelsHigh School 6%
Some College 14%
College Degree 21%
Post-Graduate 47%
Income LevelsUp to $30,000 11%
$30,000 - $40,000 10%
$40,000 - $50,000 11%
$50,000 - $75,000 24%
$75,000 - $100,000 17%
More than $100,000 27%
Target a powerful market the dailies miss.The metro dailies don’t cover Vashon’s local news and have poor circulation on the Island. This is why almost everyone on the Island subscribes to the Beachcomber. If your business draws customers from Vashon, the most effective way to reach them is through the Vashon-Maury Island Beachcomber.
Despite being only 15 minutes by ferry from Seattle, Vashon Island has maintained a separate identity, preserving a rural way of life that includes a vibrant local economy with no major retailers. Residents frequently travel to Seattle or Tacoma for shopping.
Vashon-Maury Island Beachcomber
Average Age 25-45 16%
45-65 39%
65+ 44%
Female 74%
Married 63%
Have Children at Home 22%
Own Home 90%
Average Household Income $79,520
Average Discretionary Income $1,450/mo
Our paid circulation reaches
more than 8 out of 10 homes
on rural Vashon Island.
Source: Pulse Research 2006
Zip Code CityTotal
HouseholdsBeachcomber
Circulation
Sound Publishing
Coverage
Tacoma News-
TribuneSunday
News-Tribune Sunday
Coverage
Seattle Times
Sunday Coverage
Seattle Times
Sunday Coverage
98070 Vashon 4,553 3,420 75.12% 198 4.35% 1,467 32.22%
Mail - 225 - -
Total Circulation 4,553 3,645 80.06% 198 4.35% 1,467 32.22%
V a s h o n I s l a n d C i r c u l a t i o n
Important: Please add 2% to insert quantities for spoilage
Source: ABC & CVC Audit
Independently Audited By:
SPI Media Kit 8-2-10
101
101
12
5
5
90
Lewis County
Thurston County
Pierce County
Grays Harbor County
Mason County
King County
Kitsap County
Jefferson County
Snohomish County
Clallam County
Skagit County
Whatcom County
San Juan County
Island County
Chehalis
Port Orchard
Poulsbo
Montesano
South Bend
Friday Harbor
Morton
Eatonville
Darrington
Pe Ell
Carbonado
Skykomish
Index
Concrete
Centralia
Aberdeen
Oak Harbor
Bremerton
Everett
Silverdale BainbridgeIsland
MercerIsland
WhidbeyIsland
LopezIsland
OrcasIsland
San JuanIsland
Langley
Naval Air StationWhidbey Island
NavalStationEverett
Bangor
Kingston
VashonIsland
Strait of Juan de Fuca
Puget Sound
CamanoIsland
5
GigHarbor
Tacoma
Seattle
Olympia
98070
98110
98224
98236
98239
98241
98245
98249
98250
98253
98260
98261
98267
98277
98279
98281
98288
98294
98310
98311
98312
98315
98337
98340
98342
98345
98346
98355
98359
98361
98363
98366
98367
98370
98380
98383
98392
98520
98526
98528
98531
98532
98535
98536
98537
98547
98550
98552
98562
98569
98571
98572
98575
98577
98579
98586
98590
98937
98286
98280
98243
98297
King County
Snohomish County
Skagit County
Darrington
Index
ConcreteConcrete
EverettEverett
MercerMercerMercerMercerIslandIslandIsland
NavalNavalStationStationEverettEverettEverett
5
98224
98241
98294
SAN JUAN COUNTY
Journal of the San Juan Islands Published Wednesday
Islands’ Sounder Published Wednesday
Islands’ Weekly Published Tuesday
ISLAND COUNTY
Northwest Navigator- Whidbey Published Friday
Whidbey News-Times Published Wednesday & Saturday
South Whidbey Record Published Wednesday & Saturday
Whidbey TMC Non-subscriber product for north Whidbey Island Published Wednesday
KITSAP COUNTY
Bainbridge Island Review Published Friday
North Kitsap Herald Published Friday
Kingston Community News Published Monthly
Bremerton Patriot/ Central Kitsap Reporter Published Friday
Port Orchard Independent Published Friday
Northwest Navigator- Kitsap/Everett Published Friday
We’ve got you covered!
AUDITED BY
Circulation audits are verified by the Circulation Verification Council
SPI Media Kit 8-2-10
The Kitsap Sun is now reaching only 30% of the homes in Kitsap County on Sunday and only 26% midweek!
Can you afford to miss OVER HALF of the homes in the county?
Reach 83% of homes in Kitsap County with Sound Publishing!
Note: the Kitsap Sun added 221 “Electronic Editions” as part of their paid and 1,264 copies is NIE and employee copies.
Sound Publishing keeps pace with Kitsap County’s growth.
Since 2001… • County households have increased 5%
• Sound Publishing’s Kitsap County circulation has increased 22.5%
• The Kitsap Sun’s circulation has decreased 27%
K i t s a p C o u n t y C i r c u l a t i o n G r o w t h
Source: ABC & CVC Audit
Independently Audited By:
County households: 91,039
2009-2010 County Households and Distribution
2001 2002 2003 2004 2005 2006 2009 2010
95,000
90,000
85,000
80,000
75,000
70,000
65,000
60,000
55,000
50,000
45,000
40,000
35,000
30,000
25,000
Kitsap Sun weekday circulation 24,005
Sound Publishing Inc. circulation in Kitsap County reaches 75,999 households
32,870
62,018
86,698
SPI Media Kit 8-2-10
Reach 84% of Kitsap County households with Sound Publishing.Sound Publishing’s six newspapers in Kitsap County allow you to target your advertising message to either a specific community or the entire county. Our broad distribution and quality editorial products give our advertisers the best of both worlds: complete coverage without the duplication or expense of direct mail products.
Where Kitsap Readers ShopPercentage of readers who have shopped in each area in the last 30 days:
Silverdale Seattle Tacoma
Bainbridge Island Review 51% 35% 1%
North Kitsap Herald 50% 11% 3%
Bremerton Patriot 45% 12% 7%
Central Kitsap Reporter 71% 7% 6%
Port Orchard Independent 47% 7% 16%
NW Navigator-Kitsap 34% 6% 20%
Discretionary Income
Average Discretionary Income
Percentage of Shopping Dollars Spent
Outside the Area
Bainbridge Island Review $1,670/mo 31%
North Kitsap Herald $1,170/mo 29%
Central Kitsap Reporter $1,260/mo 25%
Port Orchard Independent $1,175/mo 28%
Bremerton Patriot $ 910/mo 24%
NW Navigator-Kitsap $1,240/mo 24%
Kitsap readers have a total discretionary income
of more than $96 million each month.
Source: Pulse Research
Bainbridge IslandJust a half hour by ferry from Seattle, Bainbridge Island is a charming, culturally diverse town with a variety of local specialty businesses, but few major retailers. Average incomes and home values are high. Residents travel to Seattle or Silverdale for shopping.
BremertonBremerton is home to the county’s largest employer, the Puget Sound Naval Shipyard, and the downtown area is currently undergoing a major revitalization. Centrally located and affordable, Bremerton’s real estate is being snapped up by young families and commuters.
Central KitsapSilverdale is the retail heart of Kitsap County and has experienced huge commercial and residential growth in the last 10 years. This vibrant community is dominated by growing families, many of whom are active-duty or civilian-military employees.
North KitsapNorth Kitsap includes the Norwegian-themed waterfront town of Poulsbo and the neighboring communities of Hansville, Kingston, Indianola and Suquamish. The economy is diverse—a blend of tourism, small downtown shops and retailers.
Port OrchardPort Orchard is benefiting from the largest housing boom in the area and remains the seat of county government. The city contains a traditional downtown core, plenty of major retail options, and some of the area’s best recreation, from marinas to golf courses.
MilitaryPuget Sound is the U.S. Navy’s third-largest fleet concentration, with an annual payroll of one billion. The Navy is at the center of Kitsap County’s economy, with tens of thousands of civilian and active-duty military personnel at several area installations.
K i t s a p C o u n t y S h o p p i n g P a t t e r n s
Combo buy}
SPI Media Kit 8-2-10
K i t s a p C o u n t y D e m o g r a p h i c s
Bainbridge Island ReviewAverage Age 25-45 12%
45-65 54%
65+ 31%
Female 69%
Married 72%
Have Children at Home 31%
Own Home 82%
Average Household Income $96,790
Average Discretionary Income $1,676/mo
Port Orchard IndependentAverage Age 25-45 19%
45-65 50%
65+ 29%
Female 67%
Married 69%
Have Children at Home 24%
Own Home 82%
Average Household Income $58,000
Average Discretionary Income $1,177/mo
Bremerton PatriotAverage Age 25-45 27%
45-65 43%
65+ 28%
Female 67%
Married 56%
Have Children at Home 22%
Own Home 71%
Average Household Income $53,775
Average Discretionary Income $909/mo
North Kitsap HeraldAverage Age 25-45 13%
45-65 51%
65+ 36%
Female 79%
Married 67%
Have Children at Home 22%
Own Home 87%
Average Household Income $65,625
Average Discretionary Income $1,170/mo
Central Kitsap ReporterAverage Age 25-45 22%
45-65 44%
65+ 34%
Female 65%
Married 77%
Have Children at Home 30%
Own Home 83%
Average Household Income $62,000
Average Discretionary Income $1,258/mo
Northwest Navigator-Kitsap/EverettAverage Age 25-45 57%
45-65 27%
65+ 9%
Female 45%
Married 55%
Have Children at Home 51%
Own Home 46%
Average Household Income $71,630
Average Discretionary Income $1,239/mo
Our readers are active consumers with strong household incomes.
Source: Pulse Research
Kitsap CountyFacing the neighboring cities of Seattle to the east, and Tacoma directly to the south, Kitsap County is a melting pot of 90,000 middle-to-upper class households set in a mix of sub-urban and rural neighborhoods. Kitsap’s abundance of natural resources and easy access to the major metro corridors make it a desirable place for com-muters, families, and military retirees. The fact that Kitsap is a longtime strategic stronghold for the Navy’s second largest fleet in the nation is a plus to the local economy.
SPI M
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SPI Media Kit 8-2-10
South Whidbey RecordAverage Age 25-45 10%
45-65 49%
65+ 40%
Female 68%
Married 74%
Have Children at Home 16%
Own Home 91%
Average Household Income $75,600
Average Discretionary Income $1,625/mo
Whidbey News-TimesAverage Age 25-45 15%
45-65 45%
65+ 39%
Female 61%
Married 71%
Have Children at Home 19%
Own Home 77%
Average Household Income $63,100
Average Discretionary Income $1,260/mo
Where Whidbey Islanders ShopPercentage of readers who have shopped in each area in the last 30 days:
Cascade Mall Burlington Bellingham Alderwood Mall Everett
South Whidbey Record 6% 9% 4% 46% 21%
Whidbey News-Times 50% 42% 12% 17% 6%
NW Navigator-Whidbey 55% 38% 13% 16% 4%
Reach Whidbey’s military, commuter and local workforce.
North WhidbeyOak Harbor is a thriving, scenic city with a young population of military families, beautiful waterfront properties and an influx of tourists each summer. While the city has many major retailers of its own, residents still enjoy traveling off-Island for significant purchases.
South WhidbeyOnly 20 minutes by ferry to Everett, South Whidbey Island is equal parts quiet retirement community and commuter haven. Because the shopping options on South Whidbey are limited, residents make frequent trips to the mainland.
MilitaryNaval Air Station Whidbey Island is home to thousands of young military families. Many of the top jobs at NAS Whidbey go to Navy pilots who are college-educated, earn high salaries and enjoy a wealth of military benefits.
About a third of
Whidbey Island shopping dollars go
“off Island.”
Northwest Navigator-WhidbeyAverage Age 25-45 63%
45-65 19%
65+ 12%
Female 61%
Married 83%
Have Children at Home 58%
Own Home 55%
Average Household Income $52,430
Average Discretionary Income $1,046/mo
Source: Pulse Research
W h i d b e y I s l a n d S h o p p i n g P a t t e r n s & D e m o g r a p h i c s
SPI M
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SPI Media Kit 8-2-10
T h e M a r y s v i l l e G l o b e & A r l i n g t o n T i m e s N e w s p a p e r s
Readers today look to the Marysville Globe for local community news, information and advertising, just as other readers have done since the paper was first published in the 1890s. The prosperous city of Marysville has developed into a rapidly growing retail shopping area, served every week by the Marysville Globe.
MarysvilleWith a population of 36,000 residents and growing, Marysville is the 3rd largest city in Snohomish County. This vibrant and charming city is the center of a thriving retail marketplace, including Kohl’s, Wal-Mart, Target, Best Buy and other national retailers. Dubbed as “The Strawberry City” due to the large number of strawberry farms that once surrounded the city in its earlier days, Marysville is home to a 13-story/ 5 star destination resort hotel operated by the Tulalip Tribe.
ArlingtonHistoric downtown Arlington retains its picturesque small-town feel, conveniently located 41 miles north of Seattle and 10 miles north of Everett. A steady influx of businesses and people continue to be attracted to the area’s strong, healthy local economy and quality family lifestyle. The city’s rapidly growing population of 15,000 is expected to double by 2025.
With a history that also dates back to the 1890s, the Arlington Times offers a powerful connection to this quaint community. With no major retail stores in Arlington, residents do most of their shopping in nearby Marysville, just minutes away. They also travel to Everett and Seattle for big ticket purchases.
M a r y s v i l l e & A r l i n g t o n C i r c u l a t i o n
Add 2% to delivery quantity for spoilage. Source for Total Households: Nielsen 2010 Estimated Households. Nielsen data is used in all ABC audits. Source for Everett Herald circulation: ABC Audit, 12 months ended March 31, 2009. Source for Seattle Times/PI circulation: ABC Audit, 12 months ended March 31, 2009.Sound Publishing, Inc. Circ By Zips
The Marysville Globe has been serving active families for over four generations.
The Arlington Times can deliver your advertising message to local consumers.
Source: Pulse Research 2008
ZIP CITY
Nielsen 2010 Estimated
Households Arlin
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mes
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98223 Arlington 15,678 5,475 - 5,475 34.92% 4,180 26.66% 499 3.18% 1,009 6.44%
98270 Marysville 15,607 - 9,241 9,241 59.21% 4,612 29.55% 622 3.99% 1,055 6.76%
98271 Marysville 9,513 - 5,167 5,167 54.32% 2,808 29.52% 537 5.64% 1,306 13.73%
Insert Total 40,798 5,475 14,408 19,883 48.74% 11,600 28.43% 1658 4.06% 3370 8.26%
Non Inserted Mail - 253 126 379 - - -
Total Circulation 40,798 5,728 14,534 20,262 49.66% 11,600 28.43% 1,658 4.06% 3370 8.26%
Marysville GlobeAverage Age 25-45 38%
45-65 50%
65+ 8%
Female 78%
Married 77%
Have Children at Home 51%
Own Home 74%
Average Household Income $66,789
Average Discretionary Income $1,314/mo
Arlington TimesAverage Age 25-45 41%
45-65 42%
65+ 13%
Female 70%
Married 78%
Have Children at Home 44%
Own Home 78%
Average Household Income $68,154
Average Discretionary Income $1,362/mo
100% distribution every 2nd Wednesday of the month!
SPI Media Kit 8-2-10
S a n J u a n I s l a n d s S h o p p i n g P a t t e r n s & D e m o g r a p h i c s
Journal of the San Juan IslandsThe Journal is based in Friday Harbor and primarily covers San Juan Island.
Average Age 25-45 16%
45-65 51%
65+ 31%
Female 67%
Married 71%
Have Children at Home 21%
Own Home 79%
Average Household Income $77,548
Average Discretionary Income $1,428/mo
The Islands’ SounderThe Sounder is based in Eastsound and primarily covers Orcas Island.
Average Age 25-45 11%
45-65 58%
65+ 31%
Female 72%
Married 68%
Have Children at Home 17%
Own Home 83%
Average Household Income $75,470
Average Discretionary Income $1,219/mo
The Islands’ WeeklyThe Islands’ Weekly is mailed to every address on the San Juan Islands each week.
Average Age 25-45 18%
45-65 46%
65+ 36%
Female 63%
Married 56%
Have Children at Home 15%
Own Home 80%
Average Household Income $62,350
Average Discretionary Income $1,310/mo
Only Sound Publishing delivers to the San Juan Islands.Despite proximity to Bellingham and Seattle, the daily newspapers don’t cover the San Juan Islands. Instead, nearly 100% of households depend on our publications.
The beautiful rural setting makes the San Juans a popular location for vacations and the most expensive real estate market in the state. The Islands are accessible by Washington State Ferry or airplane, and some can only be reached by private boat.
San Juan IslandThe picturesque seaport of Friday Harbor is the business and residential core and county seat of the breathtaking San Juan Islands. San Juan Island residents are among the highest number of boat owners per capita in the country and enjoy golfing and whale watching.
Orcas IslandEastsound is the Island’s commercial center complete with restaurants, shops, galleries and historical museums. The Island’s affluent homeowners enjoy frequent Orca whale sightings, sailing, kayaking and mountain biking — with frequent shopping trips to the mainland. Local Bed and Breakfasts are busy year-round for those seeking a peaceful escape from the city or romantic getaways.
Lopez IslandLopez Island is the first stop on the Washington State Ferry from the mainland. Many residents here and throughout the San Juan Islands regularly shop in Bellingham and Seattle for major goods and services not found on the Islands. Lopez Island is home to entrepreneurs, artists, crafts people, musicians, farmers, fisherfolks, even a local winery and golf course.
Where San Juan Islanders ShopPercentage of readers who have shopped in each area in the last 30 days:
Burlington Mt. Vernon Anacortes Cascade Mall Bellingham Seattle
Islands’ Sounder 41% 42% 43% 39% 18% 11%
Islands’ Weekly 35% 42% 35% 28% 13% 12%
Journal of the San Juans 27% 29% 20% 28% 16% 8%
Our circulation covers nearly 100% of the
total households in this Northwest
paradise.
Source: Pulse Research 2007
SPI M
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SPI Media Kit 8-2-10
Source: www.ccpd.com/demographics (Port of Chelan County)
A direct line to business owners and top management in two key Washington markets.
BellinghamThe Bellingham Business Journal is considered a vital communicator of local business information to key decision makers throughout Whatcom County. Home of Western Washington University, Bellingham boasts a highly educated workforce that supplies major employers locally and around the region. The Business Journal caters to the area’s diverse mix of industry, including high-tech, business, education, and retail sectors.
WenatcheeBusinesses owners depend on the Wenatchee Business Journal to stay informed about their diverse economy. The sunny climate in the Wenatchee Valley has always been ideal for agriculture. Recently the area’s cheap hydroelectric power has attracted high-tech giants like Microsoft and Yahoo, who have spent hundreds of millions of dollars locally on state-of-the-art internet data centers. The Wenatchee Business Journal is your conduit to reach the region’s business leaders.
Wenatchee Business Journal Demographics
Total Nonfarm Employment Jobs 34,965
Services 10,417
Government 6,169
Wholesale & Retail Trade 5,842
Manufacturing 2,096
Agriculture 6,504
Construction 1,601
Other 2,336
Employment by Industry | Chelan County area
32,360
34,190
36,950
37,26037,730
30,000
35,000
40,000
200620052004200320022001
33,370
Wages | Chelan County areaEst. Median Household Income $43,368
Est. Per Capita Income (2000) $25,332
Average Annual wage $30,786**Based on an averaging of the above-listed Employment Industry sectors
Employment Growth | Chelan County
Bellingham Business Journal Demographics
25%
19%16%
12%13%
5%
5%4%
16.8%
17.7%29.9%
18.6%6.7%
5.1% 5.2% Other
Wholesale & Retail Trade
Government
Manufacturing
Agriculture
Construction
Services
Whatcom pie chart
Chelan pie chart
Agriculture, Forestry, Fishing & Hunting
Services
Wholesale Trade
Other
Construction
Manufacturing
Retail Trade
Government
Employment by Industry | Whatcom County area
25%
19%16%
12%13%
5%
5%4%
16.8%
17.7%29.9%
18.6%6.7%
5.1% 5.2% Other
Wholesale & Retail Trade
Government
Manufacturing
Agriculture
Construction
Services
Whatcom pie chart
Chelan pie chart
Agriculture, Forestry, Fishing & Hunting
Services
Wholesale Trade
Other
Construction
Manufacturing
Retail Trade
Government
Source: Washington State Employment Security Department, June 2007
Rates of Employment | Whatcom County area2003 2004 2005 2006 2007
Labor Force 95,700 100,000 103,000 103,200 105,800
Total Employment 89,300 94,300 97,800 98,500 101,600
Total Unemployment 6,400 5,700 5,200 4,700 4,200
Unemployment Rate 6.70% 5.70% 5.00% 4.60% 4.00%
Wages | Whatcom CountyUp to $30,000 33%
$30,000 - $40,000 12%
$40,000 - $50,000 10%
$50,000 - $75,000 21%
$75,000 - $100,000 11%
More than $100,000 13%Source: Washington State Employment Security Department
Total Employment Jobs 55,718
Agriculture, Forestry, Fishing & Hunting 2,281
Construction 7,376
Manufacturing 8,814
Wholesale Trade 3,044
Retail Trade 10,505
Services 29,37
Government (Includes Local, State, & Federal) 14,009
Other 6,752Source: Covered Employment & Wage Data, Fourth Quarter 2006Washington State Employment Security Department
25%
19%16%
12%13%
5%
5%4%
16.8%
17.7%29.9%
18.6%6.7%
5.1% 5.2% Other
Wholesale & Retail Trade
Government
Manufacturing
Agriculture
Construction
Services
Whatcom pie chart
Chelan pie chart
Agriculture, Forestry, Fishing & Hunting
Services
Wholesale Trade
Other
Construction
Manufacturing
Retail Trade
Government
Source: 2006 Nielson, www.wenatchee.org
Source: www.ccpd.com/demographics (Port of Chelan County)
T h e W e n a t c h e e & B e l l i n g h a m B u s i n e s s J o u r n a l s
SPI Media Kit 8-2-10
Island CountyBase: Naval Air Station Whidbey.
On-base employment of 10,066 comprises 68 percent of total employment in Island County, with an annual payroll of $399.1 million, and another $91.1 million in pensions.
Kitsap CountyBases: Naval Base Kitsap (the Bremerton naval station and the Bangor submarine base), Puget Sound Naval Shipyard, Keyport Undersea Warfare Center.
On-base employment of 27,375 makes up about 36 percent of total employment in Kitsap County, with an annual payroll of one billion dollars, and another $253.9 million in pensions.
Snohomish CountyBase: Naval Station Everett
On-base employment of 4,517 comprises about 2 percent of employment in Snohomish County, with an annual payroll of $159.1 million, and $138.1 million in pensions.
Photo credits: Navy Region Northwest
N o r t h w e s t N a v i g a t o r M i l i t a r y D e m o g r a p h i c s
Target the Navy’s $1.5 billion payroll with the Northwest Navigator.The Northwest Navigator is the official military newspaper serving this audience with exclusive distribution to all Pacific Northwest Navy bases, military housing and installations and off-base newsstands.
Puget Sound is the U.S. Navy’s third largest fleet concentration area. The Department of the Navy spends about $3 billion annually in the region, which is home to approximately 26,000 active duty members, 16,000 civilian employees, 5,800 drilling reservists, 76,000 family members, and 48,000 Navy retirees. The region’s military installations and facilities occupy more than 28,000 acres of land.
Demographics of Navigator ReadersDistributed every Friday to Naval Base Kitsap, Naval Air Station Whidbey Island, Naval Station Everett.
Readership Age 18 -29 21%
30-44 45%
45-65 24%
Female 51%
Married 66%
Have Children at Home 54%
Own Home 51%
Average Household Income $64,758
Average Discretionary Income $1,149/mo
Northwest Navy Stats: A $2.1 Billion Economic ImpactCombined statistics for Kitsap Military Bases (Kitsap County), NAS Whidbey (Island County) and Naval Station Everett (Snohomish County)
Employment (uniformed & civilian) 41,958
Annual Payroll $1.558 billion
Military Retiree Pensions $483.1 million
Health Care Paid to Private Providers $50.2 million
Purchases of Local Goods & Services $133.1 million
Net Direct Impact* $2.125 billion
n $483 Million in Pension Payroll Influence millions of dollars in retiree
pension spending when you advertise in the Northwest Navigator. Fifteen percent of our readers are over 55 years old and include military retirees whose pensions are administered through the bases.
n Reach the perfect audience The population of the U.S. Navy is
the perfect demographic—affluent, educated, young, energetic, tech savvy consumers with 100% employment. Our average reader is 41 years old, 79% have attended some college and 67% are wired with high speed internet.
Source: Washington State Office of Financial Management and Pulse Research
The Navigator has exclusive distribution on Navy Region Northwest
bases, military installations and Navy housing.
No other publication is distributed to 100%
of base personnel and Navy housing.
SPI Media Kit 8-2-10
Source: ABC & CVC Audit
Independently Audited By:
N o r t h w e s t N a v i g a t o r C i r c u l a t i o n 2 0 1 0
KITSAP & EVERETT NAVAL BASES
ZIP CITY
98110 Bainbridge Island 75
98199 Seattle 134
98207 Everett 895 98271 Marysville 835 98310 Bremerton 178 98311 Bremerton 135 98312 Bremerton 1,947 98314 Bremerton 1,280 98315 Silverdale 3,290
98337 Bremerton 251
98345 Keyport 320
98346 Kingston 190
98366 Port Orchard 172
98367 Port Orchard 61
98370 Poulsbo 135
98383 Silverdale 236
98524 Allyn 65
98528 Belfair 176
Insert Total 10,375
Mail 42
Total Circulation 10,417
WHIDBEY AIR STATION
ZIP CITY
98223 Arlington 50
98239 Coupeville 171
98277 Oak Harbor 3,519
98278 Oak Harbor 3,259
Insert Total 6,999
Non Inserted Mail
7
Total Circulation
7,006
Grand Total 17,423
Important: Please add 2% to insert quantities for spoilage
TARGETS A POWERFUL AUDIENCE
Active Duty26,100
Navy Family 42,341
Civilians 15,655
Contractors 11,400
Reservists 2,399
Retirees 55,510
US NAVY PHOTO CREDITS
SPI Media Kit 8-2-10
Let us design, print and deliver your custom ad flyer to every home in the neighborhood.Deliver your message to the entire market or reach specific Zip Codes with our Print & Deliver program. Let us take care of designing, printing and distributing your advertising insert.
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• Visitor guides• Community almanacs• Special sections for holidays and shopping seasons • Coupon books
Reach thousands of Web readers with online advertising.Of those going online for local news, 63% found it on a local newspaper’s website, compared to 17% for sites such as Yahoo, MSN or Google. And only 12% to the website of a local television station. Ads on suburban newspaper websites are viewed by your intended, local audience.
Link customers directly to targeted content on your website. An 100% opt-in marketing tool to compliment your print campaign.
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C O M P L E T E L I S T I N G O F W A S h I N G T O N N E W S PA P E R N E T W O R K P u B L I C AT I O N S :
We've got you covered in the Pacific Northwest.
Island CountyNorthwest Navigator Whidbey
PH: (360) 675-6611 n Tabloid n Friwww.NorthwestNavigator.com
North Whidbey TMCPH: (360) 675-6611 n Tabloid n Wed
South Whidbey RecordPH: (360) 221-5300 n Tabloid n Wed/Satwww.SouthWhidbeyRecord.com
Whidbey News-TimesPH: (360) 675-6611 n Tabloid n Wed/Satwww.WhidbeyNewsTimes.com
Mason County Shelton-Mason County Journal*
publishes Thursday
nICkel PublICatIonsLittle Nickel
publishes Weekly
Nickel Adspublishes Weekly
san Juan CountyIslands’ Sounder
PH: (360) 376-4500 n Tabloid n Wedwww.IslandsSounder.com
Islands’ WeeklyPH: (360) 468-4242 n Tabloid n Tuewww.IslandsWeekly.com
Journal of the San Juan IslandsPH: (360) 378-5696 n Tabloid n Wedwww.SanJuanJournal.com
skagIt CountyLa Conner Weekly News*
publishes Wednesday
snoHoMIsH CountyArlington Times
PH: (360) 659-1300 n Tabloid n Wedwww.ArlingtonTimes.com
Edmonds Beacon*publishes Thursday
Enterprise*publishes Wednesday
Marysville GlobePH: (360) 659-1300 n Tabloid n Wedwww.MarysvilleGlobe.com
Mukilteo Beacon*publishes Wednesday
* Network Partner Newspapers
natIonal sales offICeToll Free (888) 443-5815Ph: (360) 394-5840 n Fax (360) 394-5841www.SoundPublishing.comSound Publishing19351 8th Ave. NE, Suite 106 Poulsbo, WA 98370
busIness JournalsBellingham Business Journal
PH: (360) 647-8805 n Tabloid n MonthlyReserve space on Thursday, two weeks prior to publishing date.Publishes 1st Monday of the month. www.BBJToday.com
Wenatchee Business JournalPH: (509) 663-6730 n Tabloid n MonthlyReserve space on Thursday, two weeks prior to publishing date.Publishes 1st Monday of the month.www.WBJToday.com
ClallaM/Jefferson CountyForks Forum*
publishes Thursday
Peninsula Daily News*publishes Sunday-Friday
Sequim Gazette*publishes Wednesday
Sequim This Week*publishes Wednesday
kIng & PIerCe CountyAuburn Reporter
PH: (253) 833-0218 n Tabloid n Friwww.Auburn-Reporter.com
Bellevue ReporterPH: (425) 453-4270 n Tabloid n Friwww.BellevueReporter.com
Bonney Lake & Sumner Courier-HeraldPH: (253) 862-7719 n Tabloid n Wedwww.BLSCourierHerald.com
Bothell/Kenmore ReporterPH: (425) 483-3732 n Tabloid n Friwww.Bothell-Reporter.com
Capitol Hill Times*publishes 1st & 3rd Wed of each month (publishing the 5th Wed when applicable)
Maple Valley & Covington ReporterPH: (425) 432-1209 n Tabloid n Friwww.CovingtonReporter.comwww.MapleValleyReporter.com
El Siete Dias*publishes Wednesday(in King, Pierce and Snohomish Counties)
Enumclaw Courier-HeraldPH: (360) 825-2555 n Tabloid n Wedwww.CourierHerald.com
Federal Way MirrorPH: (253) 925-5565 n Tabloid n Wed/Satwww.FederalWayMirror.com
Fort Lewis Ranger*publishes Thursday
Issaquah/Sammamish ReporterPH: (425) 391-0363 n Tabloid n Friwww.Issaquah-Reporter.comwww.Sammamish-Reporter.com
Kent ReporterPH: (253) 872-6600 n Tabloid n Friwww.KentReporter.com
Kirkland ReporterPH: (425) 822-9166 n Tabloid n Friwww.KirklandReporter.com
Madison Park Times*publishes Monthly
Mercer Island ReporterPH: (206) 232-1215 n Broadsheet n Wedwww.MI-Reporter.com
Nguoi Viet Tay Bac*Publishes Tuesdays & Fridays
North Seattle Herald-Outlook*publishes 1st & 3rd Wed of each month (publishing the 5th Wed when applicable)
The Northwest Airlifter*publishes Thursday
Queen Anne News/Magnolia News*publishes Wednesday
Redmond ReporterPH: (425) 867-0353 n Tabloid n Friwww.Redmond-Reporter.com
Renton ReporterPH: (425) 255-3484 n Tabloid n Friwww.RentonReporter.com
Russian World News*publishes Twice Monthly
Snoqualmie Valley RecordPH: (425) 888-2311 n Tabloid n Wedwww.ValleyRecord.com
South Seattle Beacon*publishes 1st & 3rd Wed of each month (publishing the 5th Wed when applicable)
Vashon-Maury Island BeachcomberPH: (206) 463-9195 n Tabloid n Wedwww.VashonBeachcomber.com
Weekly Volcano*publishes Thursday
kItsaP CountyBainbridge Island Review
PH: (206) 842-6613 n Tabloid n Friwww.BainbridgeReview.com
Bremerton Patriot/Central Kitsap ReporterPH: (360) 308-9161 n Tabloid n Friwww.BremertonPatriot.comwww.CentralKitsapReporter.com
Kingston Community NewsPH: (360) 779-4464 n Tabloid n Monthlywww.KingstonCommunityNews.comReserve space by the 15th of the month for publication on the last Friday of the month.
North Kitsap HeraldPH: (360) 779-4464 n Tabloid n Friwww.NorthKitsapHerald.com
Northwest Navigator Kitsap/EverettPH: (360) 308-9161 n Tabloid n Friwww.NorthwestNavigator.com
Port Orchard IndependentPH: (360) 876-4414 n Tabloid n Friwww.PortOrchardIndependent.com
What’s UpPH: (360) 779-4464 n Tabloid n Fri