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SPI Media Kit 8-2-10 Newspaper Market Research Our award winning print and online publications provide a competitive advantage to your business. Washington’s largest newspaper network, reaching over 2.2 million households. www.soundpublishing.com

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Page 1: Document

SPI Media Kit 8-2-10

Newspaper Market Research

Our award winning print and online publications

provide a competitive advantage to your business.

Washington’s largest newspaper network, reaching over 2.2 million households.

www.soundpublishing.com

Page 2: Document

SPI Media Kit 8-2-10

We are Washington State's largest newspaper network.

72 papers one callGet the results you demand with Sound Publishing’s unbeatable combination of high household

distribution and strong readership. Our award-winning newspapers bring tremendous value

to advertisers in today’s changing newspaper world where metro daily circulation continues

to decline. We remain firm in our commitment to bring consumers vital news coverage they can’t find

anywhere else: Local community news about events, schools, government and sports that fits

the needs, lifestyles and interests of our readers.If you want results in Western Washington,

join thousands of satisfied advertisers that choose Sound Publishing as their key media buy!

Get the service you deserve.

Call today.

Toll Free (888) 443-5815

Page 3: Document

SPI Media Kit 8-2-10

98.5% of households we deliver to said they read our newspapers regularly.

Through telephone interviews with adult members

of a random selection of households,

the Circulation Verification Council reports that 100%

of the households in the defined area read our

newspapers regularly. CVC estimates that all the information

has a minimum accuracy level of +/-2.5%.

Deliver your message right along with news that matters most…

Local, Local News & Information.

Page 4: Document

SPI Media Kit 8-2-10

Sound Publishing is a key media buy for major national and regional advertisers.

Major Advertisers

Page 5: Document

SPI Media Kit 8-2-10

Why major retailers and agencies choose our suburban newspapers.Community newspapers report 4th quarter results, continue to outperform industry

“Community newspapers certainly are not immune to the economic downturn that is

affecting all businesses, but as the primary and sometimes sole provider of local news in a

community, they remain strong and viable,” said NNA President John Stevenson, publisher

of the Randolph Leader in Roanoke, AL.

Source: Suburban Newspapers of America

Chuck Chowins, Lowe’s“Lowe’s uses suburban and community newspapers in key metro

markets to effectively reach the affluent suburban consumer who often

times lives in a neighborhood surrounding one of our stores. Since the

majority of Lowe’s stores in large metro markets are located in suburban

areas of the market, we have found that suburban and local community

newspapers provide effective reach against this target audience. In

many cases these key consumers are non-subscribers to a daily

newspaper, so we have used the suburban and community newspapers

in our print media mix to extend our reach against this important

consumer segment.”

Greg Bogich, Valassis“We at Valassis think that suburban newspapers are in a very good

position today because media is fragmenting at a degree that is truly

terrifying to most of our advertisers. Being able to deliver and engage

a local audience has gotten tougher and tougher – due to circulation

issues with major daily newspapers (and) more media fragmentation from

a broadcast standpoint. Suburban newspapers are well positioned to

reach the local consumer and market.”

Merle Davison, JCPenney “Suburban newspapers provide a tremendous value to our media mix

– many have a strong local news component that attracts our target

consumers. Additional flexibility and a growth of capabilities have

benefited our local markets with more preprint and ROP exposure

throughout the week. Accountability toward quality coverage is always

key – and suburban newspapers indeed support 3rd party audited

circulation which is precisely what we need today. Overall, we measure

the effectiveness of our print media buy within each local market and

have obtained positive results that have grown our business.”

Rick Baranski, USSPI“U.S. Suburban Press (USSPI) has satisfied national advertisers’

needs with suburban newspaper networks for thirty-five years. These

newspapers continue to show excellent growth because they bring

exclusive news to suburban households – news of the community

and local events. They act as a community catalyst. They provide an

effective medium to reach an affluent, educated and desirable audience.”

S u b u r b a n N e w s p a p e r Te s t i m o n i a l s

Page 6: Document

SPI Media Kit 8-2-10

K i n g & P i e r c e C o u n t y P u b l i c a t i o n s

Step up your business with our family of newspapers that serve Seattle’s finest suburbs.

Only Sound Publishing lets you target your customers city by city!Or, get all of the King & Pierce County coverage area with our 332,700 combined circulation.

Enumclaw Courier-HeraldWed. only

Mercer Island ReporterWed. only

Kent ReporterFri. only

Auburn ReporterFri. only

Snoqualmie Valley Record

Wed. only

Covington Maple Valley

ReporterFri. only

Redmond Reporter

Fri. only

Bothell Kenmore Reporter

Fri. only

Kirkland ReporterFri. only

Sammamish Reporter

Fri. only

Issaquah ReporterFri. only

Bellevue ReporterFri. only

Renton ReporterFri. only

Federal Way MirrorWed. & Sat.

The signature mark of Sound Publishing newspapers is local, local, local.City by city, we fulfill the marketplace’s need for award-winning, localized news content that is rarely seen

in metro daily newspapers, television, radio, or even the internet. Get connected locally with Sound Publishing!

Bonney Lake &Sumner Courier-HeraldWed. only

S A M M A M I S H

Page 7: Document

SPI Media Kit 8-2-10

Reaching more than ever before.

While interactive media has meant new competitors to traditional classified

revenue, it has also allowed progressive newspapers to reach a larger audience than ever before. We are a community information company with dynamic

publications in print and online.

Our superior targeting gets you closer to your customers, from King County to the

San Juan Islands. Sound Publishing newspapers afford you easy, flexible targeting down to any zip code. Just tell us where you want your preprints delivered and we’ll make it happen. No forced or unwanted zip codes.

Saturate the marketplace – at a fraction of direct mail distribution cost.Our household saturation hovers between 45 to 100 percent in any particular zip code or community. This gives you the option of blanketing down your advertising around a single store or covering a widespread area.

The largest newspaper circulation within our King County trade areas.With more than 332,000 King and Pierce County households receiving our newspapers, you don’t need to shop elsewhere to piece together your media buy. We cover top zip codes in the Eastside (north King County) and South King County better than anybody.

D i s t r i b u t i o n A d v a n t a g e s & Tr e n d s

AUDITED BY

Page 8: Document

SPI Media Kit 8-2-10

K i n g & P i e r c e C o u n t i e s : C o m p a r i s o n o f N e w s p a p e r D i s t r i b u t i o n

NEWSPAPER HOUSEHOLDSSound Publishing 71%Seattle Times (Sunday) 32%Seattle Times (Weekday) 15%

Percentages are based on a Total Occupied Household count of 465,747

within our King & Pierce County trade area*.

Source: March 2009 ABC Audit, Sound Publishing Press Counts

Sound Publishing newspapers are delivered to 71% of the households within our King & Pierce County trade area*.

Comparison of NEWSPAPER DISTRIBUTION within our trade areas* of King and Pierce County:

147,558

331,120 King & Pierce County households

82,164

We’ve got you covered!

The Sunday metro daily misses 68% of the total households in these prime King & Pierce County neighborhoods.

Source: ABC Audit

* Sound Publishing King & Pierce County Trade Area (distribution area): Auburn, Bellevue, Black Diamond, Bonney Lake, Bothell, Buckley, Carbonado, Carnation, Enumclaw, Des Moines, Fall City, Federal Way, Issaquah, Kenmore, Kent, Kirkland, Maple Valley, Medina, Mercer Island, Mill Creek, North Bend, Pacific, Ravensdale, Redmond, Renton, Seahurst, Sammamish, Snoqualmie, Sumner, Vashon Island, Woodinville.

Home Delivery vs. Single Copy

•Wouldyouprefertoseeyouradvertisinglandinsidethehomesofyourcustomers?99%ofSoundPublishing’sdistributioninKing&PierceCountyiscarrier-deliveredrighttothehome.

•TheSeattleTimescirculationisabout20%singlecopysales,pickedupatnewsstandsbyreadersawayfromhome.

Seattle Times (Sunday)

Seattle Times (Weekday)

Page 9: Document

SPI Media Kit 8-2-10

K i n g C o u n t y D e m o g r a p h i c s

King County’s Top 25 Zip Codes – RANKED BY HOUSEHOLD INCOME

RANKZip

Code City Name

Average Household

IncomeTotal

Households

TOTAL CIRCULATION BY NEWSPAPER

We’ve got you covered!

Seattle Times(Saturday)

1 98039 Medina $222,644 1,146 813 427

2 98075 Sammamish $181,206 6,143 6,089 1,775

3 98053 Redmond $168,155 5,664 5,644 1,660

4 98040 Mercer Island $155,045 9,366 3,442 3,251

5 98074 Sammamish $149,768 7,921 7,929 2,261

6 98077 Woodinville $143,254 4,485 797 1,278

7 98006 Bellevue $128,999 14,005 11,025 4,087

8 98112 Seattle $125,009 9,366 — 2,422

9 98029 Issaquah $119,961 7,396 5,813 1,873

10 98019 Duvall $117,381 3,535 — 601

11 98072 Woodinville $116,625 7,947 487 2,050

12 98014 Carnation $112,633 2,301 — 535

13 98004 Bellevue $109,025 13,207 9,815 3,663

14 98027 Issaquah $108,240 10,436 10,259 2,330

15 98052 Redmond $107,652 22,893 17,688 4,384

16 98033 Kirkland $103,774 14,966 12,894 3,469

17 98008 Bellevue $103,270 9,215 6,996 2,249

18 98038 Maple Valley $101,180 10,050 10,053 1,697

19 98045 North Bend $100,936 5,294 4,567 931

20 98024 Fall City $99,033 2,152 1,575 435

21 98177 Seattle $98,665 7,334 — 2,610

22 98199 Seattle $97,093 9,191 — 2,477

23 98136 Seattle $96,413 6,746 — 1,568

24 98059 Renton $92,942 12,056 7,044 2,193

25 98136 Seattle $96,413 6,746 — 1,568

Sound Publishing serves 17 of the top 25

wealthiest zip codes in King County.

We bring you top coverage in many of the area’s desirable communities.

Source: Nielson, Inc., 2009 Average Household Incomes by Zip Code. Nielson updates begin not with the previous year’s estimates, but with data from the most recent decennial census.

Page 10: Document

SPI Media Kit 8-2-10

LEWIS COUNTY

THURSTON COUNTY PIERCE COUNTY

GRAYS HARBOR COUNTY

KITTITAS

MASON COUNTY

KING COUNTY

KITSAP COUNTY

JEFFERSON COUNTY

SNOHOMISH COUNTY

CHELAN

SKAGIT COUNTY

OKANOGAN

WHATCOM COUNTY

SAN JUAN COUNTY

ISLAND COUNTY

Strait of Juan de Fuca

Puget Sound

CLALLAM COUNTY

SKAGIT COUNTY

SNOHOMISH COUNTY

KING COUNTY

PIERCE COUNTY

THURSTON COUNTY

MASON COUNTY

JEFFERSON COUNTY

MASON COUNTY

104

16

3 305

101

5

5

90

5

405

5

101

WASHINGTON

98284Sedro Wooley

98004Bellevue

98005Bellevue

98006Bellevue

98007Bellevue

98008Bellevue

98011Bothell

98028Kenmore

98033Kirkland

98034Kirkland

98039Medina

98055Renton

98056Renton

98057Renton

98058Renton

98059Renton

98133Seattle

98155Seattle

98177Seattle

98031Kent

98032Kent

98198Seattle

98023Federal

Way 98003Federal

Way

98001Auburn

98002Auburn 98092

Auburn

98030Kent

98391Bonney Lake

98010Black

Diamond

98051Ravensdale

98027Issaquah

98029Issaquah

98075Sammamish

98074Sammamish

98042Kent

98040Mercer Island

98053Redmond 98014

Carnation

98024Fall City

98065Snoqualmie

98045North Bend

98038Maple Valley

98052Redmond

98012Bothell

98021Bothell

98070VashonIsland

98110Bainbridge

Island

98178Seattle

98188Seattle

98168Seattle

98340Hansville

98346Kingston

98342

98370Poulsbo

98392Suquammish

98315Bangor

98383Silverdale

98311Bremerton

98345Keyport

98310Bremerton

98337Bremerton

98312Bremerton

98380Seabeck

98367Port Orchard

98366Port Orchard

98359Olalla

98277Oak Harbor

98239Coupeville

98253Greenbank

98249Freeland 98260

Langley

98236Clinton

98282CamanoIsland

98250Friday Harbor

98245Eastsound

98279Olga

98261Lopez Island

98226Bellingham

98229Bellingham

98225Bellingham

98292Stanwood

98223Arlington

98271Marysville

98270Marysville

98207Naval StationEverett

98022Enumclaw

98275Mukilteo

98020Edmonds

98026Edmonds

98036Lynnwood

98043Mountlake

Terrace

98321Buckley

98438McChord

AFB

98433Ft. Lewis

98528Belfair

98524Allyn

98584Shelton

98365Port Ludlow

98325Chimacum

98339Port

Hadlock

98368Port

Townsend

98376Quilcene

98368Port

Townsend

98382Sequim

98362Port Angeles98363

Port Angeles

98305Beaver

98326Clallam Bay

98331Forks

98278Naval Air StationWhidbey Island

98801Wenatchee

98802East

Wenatchee

98233Burlington98221

Anacortes

98273Mount Vernon

98390Sumner

98047Paci�c

98407Tacoma

98406 98403

9840298405Tacoma

98465

98466Tacoma

98487Tacoma

98498Lakewood

98499Lakewood

98388Steilacoom

98409Tacoma

98408Tacoma

98444Tacoma

98418

98404Tacoma 98443

Tacoma

98448Tacoma98446

Tacoma

98424Tacoma

98354Milton

98372Puyallup

98371Puyallup

98373Puyallup

98375Puyallup

98374Puyallup

98421Tacoma

98422Tacoma

98433Tacoma

98037Lynnwood

98087Lynnwood

98296Snohomish

98290Snohomish

98258Lake

Stevens

98205Everett

98203Everett

98204Everett

98208Everett

98272Monroe

98252Snohomish

98251Gold Bar

98294Sultan

98241Darrington

98125Seattle

98117

9810798103 98115

9810598199

9811998109

9810298112

98148Seattle

98166Seattle

98146Seattle

98116Seattle

98136Seattle

98106Seattle

98126Seattle

981219810198104

98122

9814498134

98108

98118

98224Baring

98019Duvall

98072Woodinville

98077Woodinville

98257La Conner

98232Bow

98237Concrete

98274Mount Vernon

98283Rockport

98267Marblemount

98262Lummi Island

98220Acme

98244Deming

98266Maple Falls

98248Ferndale

98264Lynden

98247Everson

98240Custer98230

Blaine

98295Sumas

98332Gig Harbor

98335Gig Harbor

98333Fox Island

98303Anderson

Island

98329Gig Harbor

98349Lakebay

98351Longbranch

98394Vaughn

98546Grapeview

98588Tahuya

9820198206

Washington State Ferries

Bridge

Tacoma

Seattle

Olympia

Bellingham

Everett

Bremerton

Mercer Island Reporter

Auburn Reporter

Bellevue Reporter

Bonney Lake & Sumner Courier-Herald

Bothell/Kenmore Reporter

Kent Reporter

Redmond Reporter

Renton Reporter

Snoqualmie Valley Living

Covington/Maple Valley Reporter

Enumclaw Courier-Herald

Kirkland Reporter

Vashon-Maury Island Beachcomber

Issaquah/Sammamish Reporter

Federal Way Mirror

KING & PIERCE COUNTIESCOMBINED

Corporate Address: 19351 8th Ave. NE, Suite 106, Poulsbo, WA 98370 • Toll Free: (888) 443-5815 • Phone: (360) 394-5800 • Fax: (360) 394-5841Email us at [email protected] or visit us online at www.soundpublishing.com

AUDITED BY

Page 11: Document

SPI Media Kit 8-2-10

Bellevue ReporterAverage Age 25-45 22%

45-65 50%

65+ 24%

Female 69%

Married 71%

Have Children at Home 35%

Own Home 88%

Average Household Income $85,528

Average Discretionary Income $1,873/mo

Snoqualmie Valley RecordAverage Age 25-45 40%

45-65 50%

65+ 6%

Female 65%

Married 85%

Have Children at Home 52%

Own Home 91%

Average Household Income $96,200

Average Discretionary Income $1,741/mo

Redmond ReporterAverage Age 25-45 37%

45-65 47%

65+ 15%

Female 75%

Married 75%

Have Children at Home 42%

Own Home 83%

Average Household Income $90,640

Average Discretionary Income $1,826/mo

Mercer Island ReporterAverage Age 25-45 28%

45-65 45%

65+ 16%

Female 72%

Married 73%

Have Children at Home 51%

Own Home 83%

Average Household Income $102,447

Average Discretionary Income $2,485/mo

Bothell-Kenmore ReporterAverage Age 25-45 33%

45-65 57%

65+ 10%

Female 72%

Married 80%

Have Children at Home 43%

Own Home 83%

Average Household Income $84,057

Average Discretionary Income $1,571/mo

Our North King County readers earn household incomes 48% higher than Seattle’s average.

Source: Pulse Research 2008

Kirkland ReporterAverage Age 25-45 28%

45-65 58%

65+ 11%

Female 76%

Married 72%

Have Children at Home 35%

Own Home 91%

Average Household Income $90,660

Average Discretionary Income $1,695/mo

(Seattle/Tacoma DMA Average Household Income is $62,119 per Nielson, Inc.)

N o r t h K i n g C o u n t y D e m o g r a p h i c s

Page 12: Document

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Page 13: Document

SPI Media Kit 8-2-10

T h e I s s a q u a h R e p o r t e r a n d T h e S a m m a m i s h R e p o r t e r

IssaquahIssaquah’s blend of urban sophistication and small-town charm make it an irresistible combination. As the population swells with the town’s popularity, the number of incoming businesses have grown. Located 17 miles east of Seattle on Interstate 90, Issaquah has drawn high tech and retail giants, as well as national and international businesses. The city abounds with cultural arts, fine dining, unique shops, and business opportunities.

SammamishBordering Issaquah to the north lies Sammamish – a family friendly city whose residents enjoy a quality lifestyle. Luxury homes and townhouses are nestled along the scenic shores of Lake Sammamish. The majority of residents are affluent, educated homeowners who carefully protect the natural beauty of their environment. The city of Sammamish has a small business community located amidst their two shopping centers.

Our Sammamish and Issaquah readers are affluent, educated professionals.

We deliver to 93% of the homes in these wealthy

Seattle suburbs – nearly twice that

of the metro daily.

The Issaquah/Sammamish ReporterAverage Age 25-45 49%

45-65 39%

65+ 10%

Female 61%

Married 77%

Have Children at Home 51%

Own Home 85%

Average Household Income $115,170

Situated against the scenic backdrop of the Cascade Mountains, the cities of Issaquah and Sammamish sport million dollar homes, vast greenbelts, and charming downtowns. The average household incomes in both of these cities rank among the top wealthiest zip codes in the Greater Seattle area. Residents participate actively in their communities and look to the friendly tabloid format of the Issaquah/Sammamish Reporter every Friday for local news and information.

Source: Pulse Research 2008

I s s a q u a h & S a m m a m i s h C i r c u l a t i o n

ZIP CITY

Claritas 2010 Estimated

Households

Issaquah/ Sammamish

ReporterWeekly

Coverage

Seattle Times

Sunday Coverage

Seattle Times Sunday Coverage

98027 Issaquah 10,586 9,875 93.28% 4,136 39.07%

98029 Issaquah 7,774 5,813 74.77% 3,107 39.97%

98074 Sammamish 7,877 7,929 100% 3,895 49.45%

98075 Sammamish 6,181 6,089 98.51% 2,802 45.33%

Insert Total 32,418 29,706 91.63% 13,940 43%

Non Inserted Mail - 22 -

Total Circulation 32,418 29,728 91.70% 13,940 43%

Source: ABC & CVC Audit

Independently Audited By:

Page 14: Document

SPI Media Kit 8-2-10

Renton ReporterAverage Age 25-45 32%

45-65 49%

65+ 18%

Female 72%

Married 75%

Have Children at Home 36%

Own Home 82%

Average Household Income $76,433

Average Discretionary Income $1,622/mo

Kent ReporterAverage Age 25-45 26%

45-65 55%

65+ 16%

Female 65%

Married 76%

Have Children at Home 31%

Own Home 84%

Average Household Income $75,446

Average Discretionary Income $1,331/mo

Auburn ReporterAverage Age 25-45 31%

45-65 55%

65+ 14%

Female 73%

Married 76%

Have Children at Home 38%

Own Home 76%

Average Household Income $72,535

Average Discretionary Income $1,421/mo

Covington-Maple Valley ReporterAverage Age 25-45 36%

45-65 52%

65+ 12%

Female 71%

Married 87%

Have Children at Home 54%

Own Home 93%

Average Household Income $86,622

Average Discretionary Income $1,374/mo

Federal Way MirrorAverage Age 25-45 29%

45-65 49%

65+ 18%

Female 66%

Married 79%

Have Children at Home 33%

Own Home 86%

Average Household Income $78,284

Average Discretionary Income $1,394/mo

Our South King County readers are active commuters living in suburban neighborhoods next door to Seattle.

Source: Pulse Research 2008

S o u t h K i n g C o u n t y D e m o g r a p h i c s

Page 15: Document

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Page 16: Document

SPI Media Kit 8-2-10

F e d e r a l W a y S h o p p i n g P a t t e r n s & D e m o g r a p h i c s

Get complete coverage of one of Washington’s top markets.The Federal Way Mirror delivers five times more household distribution than any daily newspaper, to sprawling suburban neighborhoods, in Washington’s sixth-largest city.

Federal Way ranks among the fastest-growing areas in Washington for major businesses and population growth. The city of Federal Way is located between Seattle and Tacoma offering ease and convenience to commuters. The Federal Way Mirror is a must-buy, offering advertisers complete coverage in this consumer mega-market.

Source: Pulse Research 2008

Where Federal Way Readers ShopPercentage of readers who have shopped in each area in the last 30 days:

Westfield -Southcenter Mall 38%

Celebration Plaza 31%

Seatac Village 26%

Tacoma Mall 26%

Kent Station 23%

Gateway Center 20%

Seattle 15%

Federal Way MirrorAverage Age 25-45 29%

45-65 49%

65+ 18%

Female 66%

Married 79%

Have Children at Home 33%

Own Home 86%

Average Household Income $78,284

Average Discretionary Income $1,394/mo

*Partial distribution in these ZIP Codes, to match school district boundaries.Important: Please add 2% to insert quantities for spoilage

Source: ABC & CVC Audit

Independently Audited By:

F e d e r a l W a y C i r c u l a t i o n

The Mirror delivers twice as many homes in Federal Way zip codes than any daily.

ZIP CITY

Nielson 2010 Estimated

HouseholdsFederal

Way MirrorWeekly

Coverage

Tacoma News-

TribuneWeekday

News-Tribune

Weekday Coverage

Seattle Times

Weekday

Seattle Times

Weekday Coverage

Seattle Times

Sunday

Seattle Times

Sunday Coverage

98001 Auburn 10,709 6,255 58.41% 733 6.84% 1,306 735 2,483 23.19%

98003 Federal Way 17,046 8,897 52.19% 984 5.77% 2,090 1,186 4,216 24.73%

98023 Federal Way 16,899 11,555 68.38% 1,142 6.76% 1,966 924 4,043 23.92%

98032 Kent 13,081 1,080 8.26% 389 2.97% 1,912 1,176 3,562 27.23%

98198 Seattle 13,071 1,269 9.71% 270 2.07% 2,149 1,177 4,316 33.02%

98422 Tacoma 8,337 1,154 13.84% 1,504 18.04% 440 265 936 11.23%

Insert Total 79,143 30,210 38.17% 5,022 6.35% 9,863 5,463 19,556 24.71%

Non Inserted Mail - 25 - - - -

Total Circulation 79,143 30,235 38.20% 5,022 6.35% 9,863 19,556 19,556 24.71%

Page 17: Document

SPI Media Kit 8-2-10

B o n n e y L a k e a n d E n u m c l a w D e m o g r a p h i c s

Reach over 55% more of Bonney Lake & Enumclaw’s high-income, commuter households with Sound Publishing than all of the Metro Dailies combined.

EnumclawEnumclaw provides a great country environment. The city is located in the foothills of Mount Rainier, in close proximity to many recreational facilities and parks. The Enumclaw School District and Green River Community College provide excellent educational opportunities.

Bonney LakeLocated in the scenic shadow of majestic Mt. Rainier, Bonney Lake is growing to become a premier city for families and community in Western Washington. Located just a short drive from Seattle and Tacoma, Bonney Lake is your answer to living in a country community setting with easy access to city amenities. Lake Tapps is a residential community centered around an acclaimed 9-hole golf course with full access to a wide range of water sports.

The Bonney Lake & Sumner Courier-Herald and the Enumclaw Courier-Herald are the only two newspapers that can deliver these prime markets with over 85% household penetration necessary to drive sales to your place of business.

Bonney Lake readers are younger, higher-income families that commute to Federal Way, Tacoma and Auburn. Daily newspapers reach only 30% of these active consumers that have money to spend and a taste for metro amenities.

Enumclaw’s paid circulation reaches older families with strong incomes who are faced with few shopping selections in their quaint rural downtown. They report spending 43% of their shopping dollars at out-of-area malls, specifically the Commons in Federal Way, the South Hill Mall and the Auburn Super Mall. Nobody else reaches this hot marketplace the daily newspapers overlook!

Enumclaw Courier-Herald DemographicsAges 18 to 64 56%

Married 68%

Children At Home 39%

Own Home 83%

College Education 52%

Average Household Income $52,554

Income over $75k 10%

Bonney Lake & Sumner Courier-Herald DemographicsAges 18 to 64 64%

Married 60%

Children At Home 36%

Own Home 85%

College Education 52%

Average Household Income $60,282

Income over $75k 19%

The Courier-Herald readers spend 43% of their shopping dollars outside the area.

B o n n e y L a k e & S u m n e r a n d E n u m c l a w C i r c u l a t i o n

ZIP CITY

Nielson 2010 Estimated

Households

Bonney Lake & Sumner

Courier-HeraldEnumclaw

Courier-HeraldSOUND

TOTAL

SOUND TOTAL

Coverage

Seattle/Tacoma

Combined Coverage

Seattle/Tacoma

Combined Coverage

98010 Black Diamond 1,983 621 621 31.32% 594 29.95%

98022 Enumclaw 8,401 8,067 8,067 96.02% 2,562 30.50%

98321 Buckley 5,991 1,129 3,355 4,484 74.85% 1,349 22.52%

98323 Carbonado 259 239 239 92.28% 44 16.99%

98390 Sumner 4,421 3,850 3,850 87.08% 1,683 38.07%

98391 Bonney Lake 16,134 13,878 13,878 86.02% 4,788 29.68%

Insert Total Insert Total 37,189 18,857 12,282 31,139 11,020 29.63%

Non Inserted Mail 23 160 183 0

Total Circulation 37,189 18,880 12,442 31,322 84.22% 11,020 29.63%*Partial distribution in Auburn Zip Codes, to match school district boundaries. Important: Please add 2% to insert quantities for spoilage.Source: Nielson 2010 for total households, ABC Audit 12/09 for Tacoma News Tribune and 3/09 for Seattle Times.

Page 18: Document

SPI Media Kit 8-2-10

V a s h o n I s l a n d S h o p p i n g P a t t e r n s & D e m o g r a p h i c s

Where Vashon Readers ShopPercentage of readers who have shopped in each area in the last 30 days:

Seattle 28%

West Seattle 31%

Westfield-Southcenter Mall 30%

Tacoma 15%

Tacoma Mall 26%

Education LevelsHigh School 6%

Some College 14%

College Degree 21%

Post-Graduate 47%

Income LevelsUp to $30,000 11%

$30,000 - $40,000 10%

$40,000 - $50,000 11%

$50,000 - $75,000 24%

$75,000 - $100,000 17%

More than $100,000 27%

Target a powerful market the dailies miss.The metro dailies don’t cover Vashon’s local news and have poor circulation on the Island. This is why almost everyone on the Island subscribes to the Beachcomber. If your business draws customers from Vashon, the most effective way to reach them is through the Vashon-Maury Island Beachcomber.

Despite being only 15 minutes by ferry from Seattle, Vashon Island has maintained a separate identity, preserving a rural way of life that includes a vibrant local economy with no major retailers. Residents frequently travel to Seattle or Tacoma for shopping.

Vashon-Maury Island Beachcomber

Average Age 25-45 16%

45-65 39%

65+ 44%

Female 74%

Married 63%

Have Children at Home 22%

Own Home 90%

Average Household Income $79,520

Average Discretionary Income $1,450/mo

Our paid circulation reaches

more than 8 out of 10 homes

on rural Vashon Island.

Source: Pulse Research 2006

Zip Code CityTotal

HouseholdsBeachcomber

Circulation

Sound Publishing

Coverage

Tacoma News-

TribuneSunday

News-Tribune Sunday

Coverage

Seattle Times

Sunday Coverage

Seattle Times

Sunday Coverage

98070 Vashon 4,553 3,420 75.12% 198 4.35% 1,467 32.22%

Mail - 225 - -

Total Circulation 4,553 3,645 80.06% 198 4.35% 1,467 32.22%

V a s h o n I s l a n d C i r c u l a t i o n

Important: Please add 2% to insert quantities for spoilage

Source: ABC & CVC Audit

Independently Audited By:

Page 19: Document

SPI Media Kit 8-2-10

101

101

12

5

5

90

Lewis County

Thurston County

Pierce County

Grays Harbor County

Mason County

King County

Kitsap County

Jefferson County

Snohomish County

Clallam County

Skagit County

Whatcom County

San Juan County

Island County

Chehalis

Port Orchard

Poulsbo

Montesano

South Bend

Friday Harbor

Morton

Eatonville

Darrington

Pe Ell

Carbonado

Skykomish

Index

Concrete

Centralia

Aberdeen

Oak Harbor

Bremerton

Everett

Silverdale BainbridgeIsland

MercerIsland

WhidbeyIsland

LopezIsland

OrcasIsland

San JuanIsland

Langley

Naval Air StationWhidbey Island

NavalStationEverett

Bangor

Kingston

VashonIsland

Strait of Juan de Fuca

Puget Sound

CamanoIsland

5

GigHarbor

Tacoma

Seattle

Olympia

98070

98110

98224

98236

98239

98241

98245

98249

98250

98253

98260

98261

98267

98277

98279

98281

98288

98294

98310

98311

98312

98315

98337

98340

98342

98345

98346

98355

98359

98361

98363

98366

98367

98370

98380

98383

98392

98520

98526

98528

98531

98532

98535

98536

98537

98547

98550

98552

98562

98569

98571

98572

98575

98577

98579

98586

98590

98937

98286

98280

98243

98297

King County

Snohomish County

Skagit County

Darrington

Index

ConcreteConcrete

EverettEverett

MercerMercerMercerMercerIslandIslandIsland

NavalNavalStationStationEverettEverettEverett

5

98224

98241

98294

SAN JUAN COUNTY

Journal of the San Juan Islands Published Wednesday

Islands’ Sounder Published Wednesday

Islands’ Weekly Published Tuesday

ISLAND COUNTY

Northwest Navigator- Whidbey Published Friday

Whidbey News-Times Published Wednesday & Saturday

South Whidbey Record Published Wednesday & Saturday

Whidbey TMC Non-subscriber product for north Whidbey Island Published Wednesday

KITSAP COUNTY

Bainbridge Island Review Published Friday

North Kitsap Herald Published Friday

Kingston Community News Published Monthly

Bremerton Patriot/ Central Kitsap Reporter Published Friday

Port Orchard Independent Published Friday

Northwest Navigator- Kitsap/Everett Published Friday

We’ve got you covered!

AUDITED BY

Circulation audits are verified by the Circulation Verification Council

Page 20: Document

SPI Media Kit 8-2-10

The Kitsap Sun is now reaching only 30% of the homes in Kitsap County on Sunday and only 26% midweek!

Can you afford to miss OVER HALF of the homes in the county?

Reach 83% of homes in Kitsap County with Sound Publishing!

Note: the Kitsap Sun added 221 “Electronic Editions” as part of their paid and 1,264 copies is NIE and employee copies.

Sound Publishing keeps pace with Kitsap County’s growth.

Since 2001… • County households have increased 5%

• Sound Publishing’s Kitsap County circulation has increased 22.5%

• The Kitsap Sun’s circulation has decreased 27%

K i t s a p C o u n t y C i r c u l a t i o n G r o w t h

Source: ABC & CVC Audit

Independently Audited By:

County households: 91,039

2009-2010 County Households and Distribution

2001 2002 2003 2004 2005 2006 2009 2010

95,000

90,000

85,000

80,000

75,000

70,000

65,000

60,000

55,000

50,000

45,000

40,000

35,000

30,000

25,000

Kitsap Sun weekday circulation 24,005

Sound Publishing Inc. circulation in Kitsap County reaches 75,999 households

32,870

62,018

86,698

Page 21: Document

SPI Media Kit 8-2-10

Reach 84% of Kitsap County households with Sound Publishing.Sound Publishing’s six newspapers in Kitsap County allow you to target your advertising message to either a specific community or the entire county. Our broad distribution and quality editorial products give our advertisers the best of both worlds: complete coverage without the duplication or expense of direct mail products.

Where Kitsap Readers ShopPercentage of readers who have shopped in each area in the last 30 days:

Silverdale Seattle Tacoma

Bainbridge Island Review 51% 35% 1%

North Kitsap Herald 50% 11% 3%

Bremerton Patriot 45% 12% 7%

Central Kitsap Reporter 71% 7% 6%

Port Orchard Independent 47% 7% 16%

NW Navigator-Kitsap 34% 6% 20%

Discretionary Income

Average Discretionary Income

Percentage of Shopping Dollars Spent

Outside the Area

Bainbridge Island Review $1,670/mo 31%

North Kitsap Herald $1,170/mo 29%

Central Kitsap Reporter $1,260/mo 25%

Port Orchard Independent $1,175/mo 28%

Bremerton Patriot $ 910/mo 24%

NW Navigator-Kitsap $1,240/mo 24%

Kitsap readers have a total discretionary income

of more than $96 million each month.

Source: Pulse Research

Bainbridge IslandJust a half hour by ferry from Seattle, Bainbridge Island is a charming, culturally diverse town with a variety of local specialty businesses, but few major retailers. Average incomes and home values are high. Residents travel to Seattle or Silverdale for shopping.

BremertonBremerton is home to the county’s largest employer, the Puget Sound Naval Shipyard, and the downtown area is currently undergoing a major revitalization. Centrally located and affordable, Bremerton’s real estate is being snapped up by young families and commuters.

Central KitsapSilverdale is the retail heart of Kitsap County and has experienced huge commercial and residential growth in the last 10 years. This vibrant community is dominated by growing families, many of whom are active-duty or civilian-military employees.

North KitsapNorth Kitsap includes the Norwegian-themed waterfront town of Poulsbo and the neighboring communities of Hansville, Kingston, Indianola and Suquamish. The economy is diverse—a blend of tourism, small downtown shops and retailers.

Port OrchardPort Orchard is benefiting from the largest housing boom in the area and remains the seat of county government. The city contains a traditional downtown core, plenty of major retail options, and some of the area’s best recreation, from marinas to golf courses.

MilitaryPuget Sound is the U.S. Navy’s third-largest fleet concentration, with an annual payroll of one billion. The Navy is at the center of Kitsap County’s economy, with tens of thousands of civilian and active-duty military personnel at several area installations.

K i t s a p C o u n t y S h o p p i n g P a t t e r n s

Combo buy}

Page 22: Document

SPI Media Kit 8-2-10

K i t s a p C o u n t y D e m o g r a p h i c s

Bainbridge Island ReviewAverage Age 25-45 12%

45-65 54%

65+ 31%

Female 69%

Married 72%

Have Children at Home 31%

Own Home 82%

Average Household Income $96,790

Average Discretionary Income $1,676/mo

Port Orchard IndependentAverage Age 25-45 19%

45-65 50%

65+ 29%

Female 67%

Married 69%

Have Children at Home 24%

Own Home 82%

Average Household Income $58,000

Average Discretionary Income $1,177/mo

Bremerton PatriotAverage Age 25-45 27%

45-65 43%

65+ 28%

Female 67%

Married 56%

Have Children at Home 22%

Own Home 71%

Average Household Income $53,775

Average Discretionary Income $909/mo

North Kitsap HeraldAverage Age 25-45 13%

45-65 51%

65+ 36%

Female 79%

Married 67%

Have Children at Home 22%

Own Home 87%

Average Household Income $65,625

Average Discretionary Income $1,170/mo

Central Kitsap ReporterAverage Age 25-45 22%

45-65 44%

65+ 34%

Female 65%

Married 77%

Have Children at Home 30%

Own Home 83%

Average Household Income $62,000

Average Discretionary Income $1,258/mo

Northwest Navigator-Kitsap/EverettAverage Age 25-45 57%

45-65 27%

65+ 9%

Female 45%

Married 55%

Have Children at Home 51%

Own Home 46%

Average Household Income $71,630

Average Discretionary Income $1,239/mo

Our readers are active consumers with strong household incomes.

Source: Pulse Research

Kitsap CountyFacing the neighboring cities of Seattle to the east, and Tacoma directly to the south, Kitsap County is a melting pot of 90,000 middle-to-upper class households set in a mix of sub-urban and rural neighborhoods. Kitsap’s abundance of natural resources and easy access to the major metro corridors make it a desirable place for com-muters, families, and military retirees. The fact that Kitsap is a longtime strategic stronghold for the Navy’s second largest fleet in the nation is a plus to the local economy.

Page 23: Document

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Page 24: Document

SPI Media Kit 8-2-10

South Whidbey RecordAverage Age 25-45 10%

45-65 49%

65+ 40%

Female 68%

Married 74%

Have Children at Home 16%

Own Home 91%

Average Household Income $75,600

Average Discretionary Income $1,625/mo

Whidbey News-TimesAverage Age 25-45 15%

45-65 45%

65+ 39%

Female 61%

Married 71%

Have Children at Home 19%

Own Home 77%

Average Household Income $63,100

Average Discretionary Income $1,260/mo

Where Whidbey Islanders ShopPercentage of readers who have shopped in each area in the last 30 days:

Cascade Mall Burlington Bellingham Alderwood Mall Everett

South Whidbey Record 6% 9% 4% 46% 21%

Whidbey News-Times 50% 42% 12% 17% 6%

NW Navigator-Whidbey 55% 38% 13% 16% 4%

Reach Whidbey’s military, commuter and local workforce.

North WhidbeyOak Harbor is a thriving, scenic city with a young population of military families, beautiful waterfront properties and an influx of tourists each summer. While the city has many major retailers of its own, residents still enjoy traveling off-Island for significant purchases.

South WhidbeyOnly 20 minutes by ferry to Everett, South Whidbey Island is equal parts quiet retirement community and commuter haven. Because the shopping options on South Whidbey are limited, residents make frequent trips to the mainland.

MilitaryNaval Air Station Whidbey Island is home to thousands of young military families. Many of the top jobs at NAS Whidbey go to Navy pilots who are college-educated, earn high salaries and enjoy a wealth of military benefits.

About a third of

Whidbey Island shopping dollars go

“off Island.”

Northwest Navigator-WhidbeyAverage Age 25-45 63%

45-65 19%

65+ 12%

Female 61%

Married 83%

Have Children at Home 58%

Own Home 55%

Average Household Income $52,430

Average Discretionary Income $1,046/mo

Source: Pulse Research

W h i d b e y I s l a n d S h o p p i n g P a t t e r n s & D e m o g r a p h i c s

Page 25: Document

SPI M

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Page 26: Document

SPI Media Kit 8-2-10

T h e M a r y s v i l l e G l o b e & A r l i n g t o n T i m e s N e w s p a p e r s

Readers today look to the Marysville Globe for local community news, information and advertising, just as other readers have done since the paper was first published in the 1890s. The prosperous city of Marysville has developed into a rapidly growing retail shopping area, served every week by the Marysville Globe.

MarysvilleWith a population of 36,000 residents and growing, Marysville is the 3rd largest city in Snohomish County. This vibrant and charming city is the center of a thriving retail marketplace, including Kohl’s, Wal-Mart, Target, Best Buy and other national retailers. Dubbed as “The Strawberry City” due to the large number of strawberry farms that once surrounded the city in its earlier days, Marysville is home to a 13-story/ 5 star destination resort hotel operated by the Tulalip Tribe.

ArlingtonHistoric downtown Arlington retains its picturesque small-town feel, conveniently located 41 miles north of Seattle and 10 miles north of Everett. A steady influx of businesses and people continue to be attracted to the area’s strong, healthy local economy and quality family lifestyle. The city’s rapidly growing population of 15,000 is expected to double by 2025.

With a history that also dates back to the 1890s, the Arlington Times offers a powerful connection to this quaint community. With no major retail stores in Arlington, residents do most of their shopping in nearby Marysville, just minutes away. They also travel to Everett and Seattle for big ticket purchases.

M a r y s v i l l e & A r l i n g t o n C i r c u l a t i o n

Add 2% to delivery quantity for spoilage. Source for Total Households: Nielsen 2010 Estimated Households. Nielsen data is used in all ABC audits. Source for Everett Herald circulation: ABC Audit, 12 months ended March 31, 2009. Source for Seattle Times/PI circulation: ABC Audit, 12 months ended March 31, 2009.Sound Publishing, Inc. Circ By Zips

The Marysville Globe has been serving active families for over four generations.

The Arlington Times can deliver your advertising message to local consumers.

Source: Pulse Research 2008

ZIP CITY

Nielsen 2010 Estimated

Households Arlin

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98223 Arlington 15,678 5,475 - 5,475 34.92% 4,180 26.66% 499 3.18% 1,009 6.44%

98270 Marysville 15,607 - 9,241 9,241 59.21% 4,612 29.55% 622 3.99% 1,055 6.76%

98271 Marysville 9,513 - 5,167 5,167 54.32% 2,808 29.52% 537 5.64% 1,306 13.73%

Insert Total 40,798 5,475 14,408 19,883 48.74% 11,600 28.43% 1658 4.06% 3370 8.26%

Non Inserted Mail - 253 126 379 - - -

Total Circulation 40,798 5,728 14,534 20,262 49.66% 11,600 28.43% 1,658 4.06% 3370 8.26%

Marysville GlobeAverage Age 25-45 38%

45-65 50%

65+ 8%

Female 78%

Married 77%

Have Children at Home 51%

Own Home 74%

Average Household Income $66,789

Average Discretionary Income $1,314/mo

Arlington TimesAverage Age 25-45 41%

45-65 42%

65+ 13%

Female 70%

Married 78%

Have Children at Home 44%

Own Home 78%

Average Household Income $68,154

Average Discretionary Income $1,362/mo

100% distribution every 2nd Wednesday of the month!

Page 27: Document

SPI Media Kit 8-2-10

S a n J u a n I s l a n d s S h o p p i n g P a t t e r n s & D e m o g r a p h i c s

Journal of the San Juan IslandsThe Journal is based in Friday Harbor and primarily covers San Juan Island.

Average Age 25-45 16%

45-65 51%

65+ 31%

Female 67%

Married 71%

Have Children at Home 21%

Own Home 79%

Average Household Income $77,548

Average Discretionary Income $1,428/mo

The Islands’ SounderThe Sounder is based in Eastsound and primarily covers Orcas Island.

Average Age 25-45 11%

45-65 58%

65+ 31%

Female 72%

Married 68%

Have Children at Home 17%

Own Home 83%

Average Household Income $75,470

Average Discretionary Income $1,219/mo

The Islands’ WeeklyThe Islands’ Weekly is mailed to every address on the San Juan Islands each week.

Average Age 25-45 18%

45-65 46%

65+ 36%

Female 63%

Married 56%

Have Children at Home 15%

Own Home 80%

Average Household Income $62,350

Average Discretionary Income $1,310/mo

Only Sound Publishing delivers to the San Juan Islands.Despite proximity to Bellingham and Seattle, the daily newspapers don’t cover the San Juan Islands. Instead, nearly 100% of households depend on our publications.

The beautiful rural setting makes the San Juans a popular location for vacations and the most expensive real estate market in the state. The Islands are accessible by Washington State Ferry or airplane, and some can only be reached by private boat.

San Juan IslandThe picturesque seaport of Friday Harbor is the business and residential core and county seat of the breathtaking San Juan Islands. San Juan Island residents are among the highest number of boat owners per capita in the country and enjoy golfing and whale watching.

Orcas IslandEastsound is the Island’s commercial center complete with restaurants, shops, galleries and historical museums. The Island’s affluent homeowners enjoy frequent Orca whale sightings, sailing, kayaking and mountain biking — with frequent shopping trips to the mainland. Local Bed and Breakfasts are busy year-round for those seeking a peaceful escape from the city or romantic getaways.

Lopez IslandLopez Island is the first stop on the Washington State Ferry from the mainland. Many residents here and throughout the San Juan Islands regularly shop in Bellingham and Seattle for major goods and services not found on the Islands. Lopez Island is home to entrepreneurs, artists, crafts people, musicians, farmers, fisherfolks, even a local winery and golf course.

Where San Juan Islanders ShopPercentage of readers who have shopped in each area in the last 30 days:

Burlington Mt. Vernon Anacortes Cascade Mall Bellingham Seattle

Islands’ Sounder 41% 42% 43% 39% 18% 11%

Islands’ Weekly 35% 42% 35% 28% 13% 12%

Journal of the San Juans 27% 29% 20% 28% 16% 8%

Our circulation covers nearly 100% of the

total households in this Northwest

paradise.

Source: Pulse Research 2007

Page 28: Document

SPI M

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Page 29: Document

SPI Media Kit 8-2-10

Source: www.ccpd.com/demographics (Port of Chelan County)

A direct line to business owners and top management in two key Washington markets.

BellinghamThe Bellingham Business Journal is considered a vital communicator of local business information to key decision makers throughout Whatcom County. Home of Western Washington University, Bellingham boasts a highly educated workforce that supplies major employers locally and around the region. The Business Journal caters to the area’s diverse mix of industry, including high-tech, business, education, and retail sectors.

WenatcheeBusinesses owners depend on the Wenatchee Business Journal to stay informed about their diverse economy. The sunny climate in the Wenatchee Valley has always been ideal for agriculture. Recently the area’s cheap hydroelectric power has attracted high-tech giants like Microsoft and Yahoo, who have spent hundreds of millions of dollars locally on state-of-the-art internet data centers. The Wenatchee Business Journal is your conduit to reach the region’s business leaders.

Wenatchee Business Journal Demographics

Total Nonfarm Employment Jobs 34,965

Services 10,417

Government 6,169

Wholesale & Retail Trade 5,842

Manufacturing 2,096

Agriculture 6,504

Construction 1,601

Other 2,336

Employment by Industry | Chelan County area

32,360

34,190

36,950

37,26037,730

30,000

35,000

40,000

200620052004200320022001

33,370

Wages | Chelan County areaEst. Median Household Income $43,368

Est. Per Capita Income (2000) $25,332

Average Annual wage $30,786**Based on an averaging of the above-listed Employment Industry sectors

Employment Growth | Chelan County

Bellingham Business Journal Demographics

25%

19%16%

12%13%

5%

5%4%

16.8%

17.7%29.9%

18.6%6.7%

5.1% 5.2% Other

Wholesale & Retail Trade

Government

Manufacturing

Agriculture

Construction

Services

Whatcom pie chart

Chelan pie chart

Agriculture, Forestry, Fishing & Hunting

Services

Wholesale Trade

Other

Construction

Manufacturing

Retail Trade

Government

Employment by Industry | Whatcom County area

25%

19%16%

12%13%

5%

5%4%

16.8%

17.7%29.9%

18.6%6.7%

5.1% 5.2% Other

Wholesale & Retail Trade

Government

Manufacturing

Agriculture

Construction

Services

Whatcom pie chart

Chelan pie chart

Agriculture, Forestry, Fishing & Hunting

Services

Wholesale Trade

Other

Construction

Manufacturing

Retail Trade

Government

Source: Washington State Employment Security Department, June 2007

Rates of Employment | Whatcom County area2003 2004 2005 2006 2007

Labor Force 95,700 100,000 103,000 103,200 105,800

Total Employment 89,300 94,300 97,800 98,500 101,600

Total Unemployment 6,400 5,700 5,200 4,700 4,200

Unemployment Rate 6.70% 5.70% 5.00% 4.60% 4.00%

Wages | Whatcom CountyUp to $30,000 33%

$30,000 - $40,000 12%

$40,000 - $50,000 10%

$50,000 - $75,000 21%

$75,000 - $100,000 11%

More than $100,000 13%Source: Washington State Employment Security Department

Total Employment Jobs 55,718

Agriculture, Forestry, Fishing & Hunting 2,281

Construction 7,376

Manufacturing 8,814

Wholesale Trade 3,044

Retail Trade 10,505

Services 29,37

Government (Includes Local, State, & Federal) 14,009

Other 6,752Source: Covered Employment & Wage Data, Fourth Quarter 2006Washington State Employment Security Department

25%

19%16%

12%13%

5%

5%4%

16.8%

17.7%29.9%

18.6%6.7%

5.1% 5.2% Other

Wholesale & Retail Trade

Government

Manufacturing

Agriculture

Construction

Services

Whatcom pie chart

Chelan pie chart

Agriculture, Forestry, Fishing & Hunting

Services

Wholesale Trade

Other

Construction

Manufacturing

Retail Trade

Government

Source: 2006 Nielson, www.wenatchee.org

Source: www.ccpd.com/demographics (Port of Chelan County)

T h e W e n a t c h e e & B e l l i n g h a m B u s i n e s s J o u r n a l s

Page 30: Document

SPI Media Kit 8-2-10

Island CountyBase: Naval Air Station Whidbey.

On-base employment of 10,066 comprises 68 percent of total employment in Island County, with an annual payroll of $399.1 million, and another $91.1 million in pensions.

Kitsap CountyBases: Naval Base Kitsap (the Bremerton naval station and the Bangor submarine base), Puget Sound Naval Shipyard, Keyport Undersea Warfare Center.

On-base employment of 27,375 makes up about 36 percent of total employment in Kitsap County, with an annual payroll of one billion dollars, and another $253.9 million in pensions.

Snohomish CountyBase: Naval Station Everett

On-base employment of 4,517 comprises about 2 percent of employment in Snohomish County, with an annual payroll of $159.1 million, and $138.1 million in pensions.

Photo credits: Navy Region Northwest

N o r t h w e s t N a v i g a t o r M i l i t a r y D e m o g r a p h i c s

Target the Navy’s $1.5 billion payroll with the Northwest Navigator.The Northwest Navigator is the official military newspaper serving this audience with exclusive distribution to all Pacific Northwest Navy bases, military housing and installations and off-base newsstands.

Puget Sound is the U.S. Navy’s third largest fleet concentration area. The Department of the Navy spends about $3 billion annually in the region, which is home to approximately 26,000 active duty members, 16,000 civilian employees, 5,800 drilling reservists, 76,000 family members, and 48,000 Navy retirees. The region’s military installations and facilities occupy more than 28,000 acres of land.

Demographics of Navigator ReadersDistributed every Friday to Naval Base Kitsap, Naval Air Station Whidbey Island, Naval Station Everett.

Readership Age 18 -29 21%

30-44 45%

45-65 24%

Female 51%

Married 66%

Have Children at Home 54%

Own Home 51%

Average Household Income $64,758

Average Discretionary Income $1,149/mo

Northwest Navy Stats: A $2.1 Billion Economic ImpactCombined statistics for Kitsap Military Bases (Kitsap County), NAS Whidbey (Island County) and Naval Station Everett (Snohomish County)

Employment (uniformed & civilian) 41,958

Annual Payroll $1.558 billion

Military Retiree Pensions $483.1 million

Health Care Paid to Private Providers $50.2 million

Purchases of Local Goods & Services $133.1 million

Net Direct Impact* $2.125 billion

n $483 Million in Pension Payroll Influence millions of dollars in retiree

pension spending when you advertise in the Northwest Navigator. Fifteen percent of our readers are over 55 years old and include military retirees whose pensions are administered through the bases.

n Reach the perfect audience The population of the U.S. Navy is

the perfect demographic—affluent, educated, young, energetic, tech savvy consumers with 100% employment. Our average reader is 41 years old, 79% have attended some college and 67% are wired with high speed internet.

Source: Washington State Office of Financial Management and Pulse Research

The Navigator has exclusive distribution on Navy Region Northwest

bases, military installations and Navy housing.

No other publication is distributed to 100%

of base personnel and Navy housing.

Page 31: Document

SPI Media Kit 8-2-10

Source: ABC & CVC Audit

Independently Audited By:

N o r t h w e s t N a v i g a t o r C i r c u l a t i o n 2 0 1 0

KITSAP & EVERETT NAVAL BASES

ZIP CITY

98110 Bainbridge Island 75

98199 Seattle 134

98207 Everett 895 98271 Marysville 835 98310 Bremerton 178 98311 Bremerton 135 98312 Bremerton 1,947 98314 Bremerton 1,280 98315 Silverdale 3,290

98337 Bremerton 251

98345 Keyport 320

98346 Kingston 190

98366 Port Orchard 172

98367 Port Orchard 61

98370 Poulsbo 135

98383 Silverdale 236

98524 Allyn 65

98528 Belfair 176

Insert Total 10,375

Mail 42

Total Circulation 10,417

WHIDBEY AIR STATION

ZIP CITY

98223 Arlington 50

98239 Coupeville 171

98277 Oak Harbor 3,519

98278 Oak Harbor 3,259

Insert Total 6,999

Non Inserted Mail

7

Total Circulation

7,006

Grand Total 17,423

Important: Please add 2% to insert quantities for spoilage

TARGETS A POWERFUL AUDIENCE

Active Duty26,100

Navy Family 42,341

Civilians 15,655

Contractors 11,400

Reservists 2,399

Retirees 55,510

US NAVY PHOTO CREDITS

Page 32: Document

SPI Media Kit 8-2-10

Let us design, print and deliver your custom ad flyer to every home in the neighborhood.Deliver your message to the entire market or reach specific Zip Codes with our Print & Deliver program. Let us take care of designing, printing and distributing your advertising insert.

Zip Code distribution gives you pinpoint accuracy.Target your inserts precisely to the customers who are most valuable to your business, or expand your coverage to include the entire market.

Reach your niche customers through our specialty publications.Our special sections and niche publications reach a variety of audiences within the community.

• Visitor guides• Community almanacs• Special sections for holidays and shopping seasons • Coupon books

Reach thousands of Web readers with online advertising.Of those going online for local news, 63% found it on a local newspaper’s website, compared to 17% for sites such as Yahoo, MSN or Google. And only 12% to the website of a local television station. Ads on suburban newspaper websites are viewed by your intended, local audience.

Link customers directly to targeted content on your website. An 100% opt-in marketing tool to compliment your print campaign.

Free market research to help you analyze your market share and customers’ needs.How does your business stack up against the competition? How much do your customers plan to spend on your products or services? You have questions—we have answers. Ask your marketing representative for a free customized market research report.

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Targe ted Marke t ing & Cus tom Ser v i ces

Page 33: Document

C O M P L E T E L I S T I N G O F W A S h I N G T O N N E W S PA P E R N E T W O R K P u B L I C AT I O N S :

We've got you covered in the Pacific Northwest.

Island CountyNorthwest Navigator Whidbey

PH: (360) 675-6611 n Tabloid n Friwww.NorthwestNavigator.com

North Whidbey TMCPH: (360) 675-6611 n Tabloid n Wed

South Whidbey RecordPH: (360) 221-5300 n Tabloid n Wed/Satwww.SouthWhidbeyRecord.com

Whidbey News-TimesPH: (360) 675-6611 n Tabloid n Wed/Satwww.WhidbeyNewsTimes.com

Mason County Shelton-Mason County Journal*

publishes Thursday

nICkel PublICatIonsLittle Nickel

publishes Weekly

Nickel Adspublishes Weekly

san Juan CountyIslands’ Sounder

PH: (360) 376-4500 n Tabloid n Wedwww.IslandsSounder.com

Islands’ WeeklyPH: (360) 468-4242 n Tabloid n Tuewww.IslandsWeekly.com

Journal of the San Juan IslandsPH: (360) 378-5696 n Tabloid n Wedwww.SanJuanJournal.com

skagIt CountyLa Conner Weekly News*

publishes Wednesday

snoHoMIsH CountyArlington Times

PH: (360) 659-1300 n Tabloid n Wedwww.ArlingtonTimes.com

Edmonds Beacon*publishes Thursday

Enterprise*publishes Wednesday

Marysville GlobePH: (360) 659-1300 n Tabloid n Wedwww.MarysvilleGlobe.com

Mukilteo Beacon*publishes Wednesday

* Network Partner Newspapers

natIonal sales offICeToll Free (888) 443-5815Ph: (360) 394-5840 n Fax (360) 394-5841www.SoundPublishing.comSound Publishing19351 8th Ave. NE, Suite 106 Poulsbo, WA 98370

busIness JournalsBellingham Business Journal

PH: (360) 647-8805 n Tabloid n MonthlyReserve space on Thursday, two weeks prior to publishing date.Publishes 1st Monday of the month. www.BBJToday.com

Wenatchee Business JournalPH: (509) 663-6730 n Tabloid n MonthlyReserve space on Thursday, two weeks prior to publishing date.Publishes 1st Monday of the month.www.WBJToday.com

ClallaM/Jefferson CountyForks Forum*

publishes Thursday

Peninsula Daily News*publishes Sunday-Friday

Sequim Gazette*publishes Wednesday

Sequim This Week*publishes Wednesday

kIng & PIerCe CountyAuburn Reporter

PH: (253) 833-0218 n Tabloid n Friwww.Auburn-Reporter.com

Bellevue ReporterPH: (425) 453-4270 n Tabloid n Friwww.BellevueReporter.com

Bonney Lake & Sumner Courier-HeraldPH: (253) 862-7719 n Tabloid n Wedwww.BLSCourierHerald.com

Bothell/Kenmore ReporterPH: (425) 483-3732 n Tabloid n Friwww.Bothell-Reporter.com

Capitol Hill Times*publishes 1st & 3rd Wed of each month (publishing the 5th Wed when applicable)

Maple Valley & Covington ReporterPH: (425) 432-1209 n Tabloid n Friwww.CovingtonReporter.comwww.MapleValleyReporter.com

El Siete Dias*publishes Wednesday(in King, Pierce and Snohomish Counties)

Enumclaw Courier-HeraldPH: (360) 825-2555 n Tabloid n Wedwww.CourierHerald.com

Federal Way MirrorPH: (253) 925-5565 n Tabloid n Wed/Satwww.FederalWayMirror.com

Fort Lewis Ranger*publishes Thursday

Issaquah/Sammamish ReporterPH: (425) 391-0363 n Tabloid n Friwww.Issaquah-Reporter.comwww.Sammamish-Reporter.com

Kent ReporterPH: (253) 872-6600 n Tabloid n Friwww.KentReporter.com

Kirkland ReporterPH: (425) 822-9166 n Tabloid n Friwww.KirklandReporter.com

Madison Park Times*publishes Monthly

Mercer Island ReporterPH: (206) 232-1215 n Broadsheet n Wedwww.MI-Reporter.com

Nguoi Viet Tay Bac*Publishes Tuesdays & Fridays

North Seattle Herald-Outlook*publishes 1st & 3rd Wed of each month (publishing the 5th Wed when applicable)

The Northwest Airlifter*publishes Thursday

Queen Anne News/Magnolia News*publishes Wednesday

Redmond ReporterPH: (425) 867-0353 n Tabloid n Friwww.Redmond-Reporter.com

Renton ReporterPH: (425) 255-3484 n Tabloid n Friwww.RentonReporter.com

Russian World News*publishes Twice Monthly

Snoqualmie Valley RecordPH: (425) 888-2311 n Tabloid n Wedwww.ValleyRecord.com

South Seattle Beacon*publishes 1st & 3rd Wed of each month (publishing the 5th Wed when applicable)

Vashon-Maury Island BeachcomberPH: (206) 463-9195 n Tabloid n Wedwww.VashonBeachcomber.com

Weekly Volcano*publishes Thursday

kItsaP CountyBainbridge Island Review

PH: (206) 842-6613 n Tabloid n Friwww.BainbridgeReview.com

Bremerton Patriot/Central Kitsap ReporterPH: (360) 308-9161 n Tabloid n Friwww.BremertonPatriot.comwww.CentralKitsapReporter.com

Kingston Community NewsPH: (360) 779-4464 n Tabloid n Monthlywww.KingstonCommunityNews.comReserve space by the 15th of the month for publication on the last Friday of the month.

North Kitsap HeraldPH: (360) 779-4464 n Tabloid n Friwww.NorthKitsapHerald.com

Northwest Navigator Kitsap/EverettPH: (360) 308-9161 n Tabloid n Friwww.NorthwestNavigator.com

Port Orchard IndependentPH: (360) 876-4414 n Tabloid n Friwww.PortOrchardIndependent.com

What’s UpPH: (360) 779-4464 n Tabloid n Fri