HR Strategy for Young IndiaStrategic engagement for the future

YouthShould it be a focus area for HR?

Restricted engagement with youth results in significant inability to understand, engage and influence them

What did George Bernard Shaw say about communication?He said that “the problem with communication is.. .

Current ways of communication Posters sent Lecture by GM/VP Career page on the website Presentation shared on the day

No measurability

I cannot speak to you in FrenchHow does Young India communicate with each other?

Mobile Calls SMS

Internet Mails Content Social networks Twitter

How many companies are using these medium to hire and retain?

Case studies from India and around the world

Engagement Pre Campus On Campus Post Campus

Lower internal costs for recruitment and attract better quality hires through early and consistent online engagement

24*7 campus presence to engage and identify top candidates across colleges at 1/20

thof regular cost

Start "on-the -go" as and when hiring plans finalize

Efficient and centralized online process resulting in visibility and cost savings

Detailed Activity Chart

Zero Upfront Work: CoCubes brings colleges online (final/pre-final year)

Tools to engagea. SMS/internet communicationb. "Launch-a-contest" projects etcc. Content sharing moduled. Detailed company profilee. "Expert Panel" for studentsf. Engagement tools: SMS Polling,

Gallery, Events, SMS Hotline

Proprietary tool for identifying right candidates

a. Shortlist from “students following"

b. Share "job profile" with ppt and video

c. Students apply from across India

d. Plan efficient travel based on actual numbers

Online assessment module with "Live View"

Interview process mapped online

Automated report generation

Contingency planning

Detailed MIS to support strategy

Pre-boarding processes online

Keep hired candidates warm and aware

From (< 1 day) TO (> 1 year)Paradigm shift in campus engagement with GenY

Measurable Pre and Post Hiring EngagementKeep youth engaged and informed through internet and SMS, take feedback

Objective: saving cost due to efficiency, centralized place for hiring,

capturing student feedback

Predicted student turnout within 20% : Challenge in the BPO sector

is low turnout of students. Our estimates beat TPO by over 300%

resulting in high travel cost and people time saved

Created high brand awareness resulting in better prepared

candidates along with capturing feedbacks to improve process

Case Study: BPO firm with 15,000+ headcount

A single company does not have the means to engage youth for an

entire year

Key Strategic Points for Engagement with Youth

One needs to engage the youth directly keeping the college

and the faculty in the loop. This shall benefit everybody, youth,

college and the company

Sustained and measurable engagement with youth is necessary.

It is a way to attract top notch talent (each student has a family, a

brother probably more experienced looking for the right job)

Cost Effective

Technology as an enabler holds the key to reach out to a large

population

Thank You!!

CoCubes.com3rd Floor, AIT, Sector 55, Gurgaon0124-4234920