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© 2004 Hewlett-Packard Development Company, L.P.The information contained herein is subject to change without notice
HP University Relations
Michel BenardHP University RelationsSept 13th , 2004
University Relations Mission:To deliver talent, technology and sales opportunities to HP by fostering university relationships worldwide that integrate investments in research, recruiting, philanthropy and public advocacy.
UR Deliverables
External• Technology programs to build intellectual
capital and advance HP market position.
• University relationships that integrate HP programs and align with university directions.
• Forward-looking positions and advocacy on higher-education issues.
Internal• Alignment of HP higher-education programs.
• Integrated information on HP-university activities.
October 19, 2004 4
HP Labs WWhttp://www.hpl.hp.com/research/
Bristol
JapanIsrael
Palo Alto Cambridge
India
Internet & Computing Platforms Research Center
Patrick Scaglia
Services & SolutionsResearch CenterKris Halvorsen
Printing & ImagingResearch Center
Howard Taub
Dick LampmanSr VPDirector HP Labs
Stephen SquiresChief Science Officer
Advanced StudiesAbraham Lempel
University RelationsWayne Johnson
director, dick lampman
~800 employees worldwide
~5% of $4b hp r&d budget
October 19, 2004 5
Our philosophy & operating model
October 19, 2004 6
The Knowledge Process Today
New Technical & BehavioralDiscoveries that Result in
New Technologies,New Principles
ContinuouslyEducated Employees
Using Latest Knowledge forEffective Execution of Technical
& Management Processes
New KnowledgeConverted into New
Teachings, New Talent
Leading-Edge Products &Process Platforms
That SatisfyCustomer Needs
KnowledgeGeneration
KnowledgeTransfer
Academia
Industry
Source: Knowledge Supply Chains; A Next-Generation Manufacturing Project
October 19, 2004 7
The Knowledge Process of the Future
KnowledgeGeneration
KnowledgeTransfer
KnowledgeGeneration
KnowledgeTransfer
AcademiaAcademia
IndustryIndustry
New KnowledgeTo Satisfy Society
Competence &Ability to Learn
•Joint Research•Customer Solutions•New knowledge•Knowledge Application•Best Practices•Customer Needs•Customer Feedback
•Faculty•New Talent•Curriculum•Stakeholder Needs•Talent Specification•Industrial Teacher
•Integrated Enterprises•Integrated Product/Process Dev•Learning Organizations•Enterprise-Wide Supply Chains
New KnowledgeNew Talent
Source: Knowledge Supply Chains; A Next-Generation Manufacturing Project
October 19, 2004 8
AwarenessInvolvement
Support
Sponsorship
Strategic Partner
•Career Fairs1
•Interviews1
•EDU Account2
•Industry Affiliates/Advisory Program3
•Research Grants3
•Internship/Co-op
•Software Grants3
•Student Consultant4
•Hardware Grants3,5
•Curriculum Dev/ABETSupport & Fundraising3
•Workshops/Seminars4
•Support Contract3
•Student OrganizationsSponsorships3
•Philanthropic Support6
•GuestSpeaking/Lectures4
•University InitiativeSponsorship3
•Undergraduate ResearchProgram Support3
•Graduate Fellowships5
•Collaborative ResearchProgram Report5,3
•Outreach Programs6
•Support for Proposals forEducation (NSF, NASA,etc.) 3,5
•BETA Programs3
•ExecutiveSponsorship3,6
•Joint Partnership3,5,6
•State EducationLobbying3
•Major Gifts3,5,6
•BusinessDevelopment2,5
Phase One Phase Two Phase Three Phase Four Phase Five
Holistic EngagementTraditional Engagement
Levels ofEngagementActivities
1•Recruiting
2•Education Sales
3•UR Account Managers
4•UR Programs
5•UR Research
6•Other (Philanthropy,Alumni, Executive)
KEY
The Partnership Continuum
October 19, 2004 9
1. Technology Programs
October 19, 2004 10
UR Programs Operating Model
UniversitiesConsortia
etc.
UniversitiesConsortia
etc.
ProgramExecution
Univ, BU, HPL, etc.
ProgramExecution
Univ, BU, HPL, etc.
Business UnitsHPL
CTOs
Business UnitsHPL
CTOs
UnderstandTechnology &
Business Needs
UnderstandTechnical
Strengths/Thrusts& Needs
Needs
Strengths/Thrusts
UR Matchmaking
SellingFunding
StaffingManaging
Results•Technology•Sales•Promotion•Recruiting
Align
Align
October 19, 2004 11
Technology Programs
• Gelato Federation – Linux Itanium (Open Source)
• China Technology - OpenView donations, sales, scholarships
• Grid/Utility Computing – Worldwide Grid Participations
• Digital Publishing – Pilot projects
• Digital Entertainment – Starting
Other activities: Information Security, Life Sciences, Mobility
October 19, 2004 12
University ofNew South Wales
BII SingaporeiHPC
Tsinghua UniversityFudan UniversityZeijang University SCUT
NCSA UIUCPurdue
University of Waterloo
Hewlett-PackardIntel**SGI**
NCAR PSC
KTH StockholmUni CopenhagenUni KarlsruheCSCSCERN INRIAUni LecceESIEEUCSD
OSCRussian Academy
of ScienceBP
UPRM
PUCRS
Sponsors** New
Uni HoustonGaTech
PNNLUC BerkeleyLLNL
RIB KoreaUni Tokyo
UFCG
The Gelato Federationwww.gelato.org
Open Source Strategy = Contribution + Evolution
October 19, 2004 13
Current HP participations in Grids worldwide
SingaporeGrid
ChinaGrid
NGO Singapore
Tsinghua Univ.Fudan Univ.Zeijang Univ.
CERN
PSC
SDSC
ANLNCSA
Caltech
CERN LCG
HP PR
HPL PA
HPL B
HP Brazil
2. Campus Relationship Management
October 19, 2004 15
University Coverage - Operating Model
HP Business Strategy
Higher EdPrograms
AnnualPlan
TechnologyPrograms
CollegeRecruiting
Philanthropy
Sales
ResearchInvestment
Administrators
AcademicLeaders
Faculty
Students
Alignment
HP URProgram Manager
UniversityDevelopment
Officer
University Mission• education• research• service
• Align strategic plans of HP and University.
• Integrate HP investments.
• Resolve issues and identify opportunities.
• Be resource for HP/University information.
Account ManagementStrategy for Campus
October 19, 2004 16
U de Chile `PUC, Chile
U de Guadalajara, Mexico
UPRMayagüez
USP, Brasil
ITESM, MexicoUNAM, Mexico
U de la República, Uruguay
Tsinghua
Zejiang
Huazhong S&T
Fudan
Beijing
South China S &T
Nanjing
China S&T
Shanghai Jiatong
Bristol
KTH
TU Berlin
EPFL Politecnico di Milano
UPC Barcelona
Cambridge
PUC-Rio Grande Do Sul, Brasil
page 79/ 4 / 03 HPpresentati on temp late user tutorial
Texas A&M
Cal Poly , SLO
U Texas - El Paso
ResearchRelationships
High PotentialRelationships
U Houston
San Jose State
N. Carolina State
Oregon State
Colorado State
Morgan State
U Southern California
U Mass - AmherstU Colorado - Boulder
UC Davis
N. Carolina A&T
U Wisconsin
U Michigan
Howard
Liaison-onlyRelationships
Brigham Young
Chico State
Duke
Indiana
N. Mexico State
Northwestern
Notre Dame
Penn State
Santa Clara
Univ of N. Mexico
Univ of N. Carolina
Clemson
Dartmouth
Florida A&M
Harvard
Idaho
NYU
Ohio State
Princeton
U Pittsburgh
UC Irvine
UC San Francisco
UC Santa Cruz
Other Schoolsof Active Interest
Carnegie MellonCornell
Georgia Tech
MIT
Purdue Rice
Stanford
U Illinois
U Puerto Rico
U Texas - Austin
U Washington
UC Berkeley
UCLA
UC San Diego
Indian Inst of Tech
Red = current strong interaction
White = some interaction, high potential for more
FY03 Global Priority Universities
US Partner Schools
© 2004 Hewlett-Packard Development Company, L.P.The information contained herein is subject to change without notice
page 72/ 11/ 2004 HP presentation template user tutorial
U.S. Partner University Segmentation
Texas A&M
Cal Poly, SLO
U Texas - El Paso
Top-Tier Relationships
High Potential Relationships
U Houston
San Jose State
N. Carolina State
Oregon State
Colorado State
Morgan State
U Southern California
U Mass - AmherstU Colorado - Boulder
UC Davis
N. Carolina A&T
U Wisconsin
U Michigan
Howard
Liaison-only Relationships
Brigham Young
Chico State
Duke
Indiana
N. Mexico State
Northwestern
Notre Dame
Penn State
Santa Clara
U N. Mexico
U N. Carolina
Clemson
Dartmouth
Florida A&M
Harvard
Idaho
NYU
Ohio State
Princeton
U Pittsburgh
UC Irvine
UC San Francisco
UC Santa Cruz
Other Schools of Active Interest
Carnegie Mellon
Cornell
Georgia Tech
MITPurdue
Rice
Stanford
U Illinois
U Puerto Rico
U Texas - Austin
U Washington
UC Berkeley
UCLA
UC San Diego
October 19, 2004 18
EMEA Universities
Austria•Technische Universität Wien Belgium•Université catholique de Louvain Denmark •Aalborg University France•ESIEE, France •National Institute Polytechnic Grenoble •Supélec (École Supérieure de l'Électricité)Germany•Technische Universität, Berlin •Universität StuttgartIreland•National University of Ireland, Galway •University College Dublin •University of Dublin, Trinity College
Italy •Politecnico Di Milano •Politecnico Di Turino Russia •Saint-Petersburg State Polytechnical UniversitySpain•Universitat Politècnica de Catalunya, Barcelona, (UPCSweden •Kungliga Tekniska Högskolan, Stockholm, (KTH)Switzerland •CERN •École Polytechnique Fédérale de Lausanne, (EPFL)United Kingdom•University of Bristol •University of Cambridge •University of Oxford
October 19, 2004 19
BeijingBeijing
Xi’anXiXi’’anan
ShanghaiShanghaiHefeiHefeiHefei
JIlinJIlin
University interactions: current & planned
Xi’an•Xi’an Jiaotong U.
Beijing•Tsinghua U.•Beijing U.
Shanghai•Fudan U.•Shanghai Jiaotong U.
NanjingNanjing
Nanjing•Nanjing U.•Southeast U.
Jilin•Jiling U.
Wuhan•Huazhong Sci. & Tech.•Wuhan U.
Guangzhou•Zhongshan U.•HuaNan S&T
GuangzhouGuangzhou
Hongzhou•Zhejiang U.
HongzhouHongzhou
Hefei•China Sci. & Tech. U.
wuhanwuhan
Si ChuanSi ChuanSi Chuan
Chengdu•Si Chuan U.•CETU
Yunnan•Yunnan U.
YunnanYunnan
October 19, 2004 20
Latin America University Activity
ChilePUCUdeChile
BrasilUSPUNICAMPPUCRS
MexicoITESMUNAMUdG
Puerto RicoUPRM
Bolivia
UDABOL
ArgentinaUBAUTN
UruguayU de la República
October 19, 2004 21
HP Brasil University & Research Centers Relationship Map
PUCPUC--RSRSR&DR&D--HPBHPB
INPE
UnicampUFSCar
USC
UnB
UFCG
USP
LNLS
CITSCERTI
IPT
CESARCESAR
Atlântico
Eldorado
LNCC
October 19, 2004 22
3. External Advocacy
October 19, 2004 23
External Advocacy FY03
• Intellectual Property/Government Partnerships − AUTM, BASIC, CFA, GUIRR, TETC
• Engineering Accreditation and Education− UNESCO, ABET, ISTEC, iNEER, ITHET, PAAE
• Engineering/Science Pipeline− AIME, CRA, IWT, NAE, MN, SWE, WEPAN
• Learning Science− UNESCO, ASEE, FIE, LF
These four topics represent
the UR-driven “HP University Change Agenda”
October 19, 2004 24
Intellectual Property and Government Partnerships•Our Position: Cooperation in university-industrial relationships, and a strong partnership between government and industry, are critical to HP's success as a creator and provider of high-technology products.
•Bay Area Science and Innovation Consortium (BASIC)
•Corporate Foundation Alliance (CFA)
•Glion Colloquium (GC)
•Government of Puerto Rico
•Government-University-Industry Research Roundtable (GUIRR)
•National Council of University Research Administrators (NCURA)
•Texas Engineering and Technical Consortium (TETC)
October 19, 2004 25
Engineering Accreditation and Education
• Our Position: As a global employer, HP is keenly aware of the need for equivalence and portability in technical degrees granted around the world. The company actively promotes progress toward this end.
• UNESCO• Accreditation Board for Engineering and Technology (ABET)• Ibero-American Science, Technology and Engineering Consortium
(ISTEC)• International Conference on Engineering Education (ICEE)• International Network for Engineering Education and Research (iNEER)• Information Technology Based Higher Education and Training (ITHET)• Pan-American Academy of Engineering (PAAE)
October 19, 2004 26
Learning Science and Technology
•Our Position: HP believes watershed changes in teaching and learning are possible by combining technology with related course-content adjustment, and the company supports organizations pursuing this goal.
•Learning Federation (LF)
•Frontiers in Education (FIE)
•American Society for Engineering Education (ASEE)
October 19, 2004 27
Engineering/Science Pipeline• Our Position: HP wants to increase the number of
women and underrepresented minorities in technical careers. The company supports an approach that reaches to the earlier educational years, and advocates transformation of the university learning experience to improve retention rates.
• Advancing Minorities’ Interest in Engineering (AMIE) • Alliance for Teaching, Learning, and Society (ATLAS)• Computer Research Association (CRA)• Institute for Women and Technology (IWT) • National Academy of Engineering (NAE)• MentorNet (MN)• Society of Women Engineers (SWE)• Women in Engineering Programs & Advocates Network (WEPAN)
October 19, 2004 28
www.hpl.hp.com/research/ur
October 19, 2004 29
“Innovators break all the rules. Trust them.” The Economist Feb 10 2003
October 19, 2004 30
Potential next steps for HP-Unesco project on Alleviating Brain Drain in SE Europe
• Add new universities/countries• Facilitate entrance in Gelato Federation• Help to join CERN Grid (LCG) and/or EGEE• Help to apply for other EU projects• Help to link with other universities (Br, China, etc.)
Let’s keep momentum!Next meeting in Spring 2005