how_to_succeed_at_telesales.ppt

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    How to succeed at Telesales

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    What is an Entrepreneur?

    Entrepreneur n. a business man

    or woman of positive disposition who

    attempts to make profit from opportunities

    by risk, initiative and guidance from

    2-small-business.com

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    In this presentation

    By the end of this presentation, you will be able to:

    Adopt the right attitude Drive yourself to success

    Have belief in yourself

    Never Assume

    Develop good verbal skills

    Be prepared

    Handle all calls professionally

    Close each call professionally

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    Why use the phone ?

    It is far more cost effective than field sales

    It is immediate, no appointment necessary

    It is one-to-one (personal)

    It is Less formal than writing

    It is common place, everyone uses the phone

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    1. Adopt the Right attitude

    Feel successful

    Act successful

    and you will Be successful

    Dress for yourself, not the customers

    Enjoy selling by phone

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    Focus on the customers needs not your wants

    Go the extra mile

    Always use the prospect/clients name

    Keep records of all calls

    Keep your promises

    Follow up relentlessly

    1. Adopt the Right attitude (Contd.)

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    Smile

    It takes only a second, but can last a lifetime

    It is the shortest distance between 2 people

    It is a little curve that puts everything straight

    EnthusIASMyou do what you do, because

    I am sold myself

    1. Adopt the Right attitude (Contd.)

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    2. Drive yourself to success

    Set personal goals

    What number of calls will you make today What number of appointments will you make

    What number of sales will you make

    What increase on target will you achieve

    How many customer service calls will you make

    Challenge others in your shift to a competition

    Reward yourself when you reach your

    target or goal

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    3. Have belief in yourself

    Have belief in YOU and YOUR Products

    (enthusIASMI am sold myself)

    Knowledge breeds confidence

    KNOW everything about your products

    Uncertainty breeds uncertainty

    Ask for testimonials or references from satisfied

    clientsquote from them on your calls

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    Stand up for important calls, (incoming and

    outbound) The brain can think 2-3 times faster when you

    are standing up

    You fell more forceful and alert

    It can also stop interruptions from other peopleas they can see you are making an importantcall

    3. Have belief in yourself (Contd.)

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    4. Never ASSUME

    Listen to the customer carefully

    NEVER ASSUME, for if you do -You make an ASS out of U and ME

    When God created man, he gave us two earsand one mouth, use them in that order!

    Find out all you can about your customer The more you listen, the more you will sell

    Avoid interrupting

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    4. Never ASSUME

    You will pick up buying signals and signs ofinterest the more you listen

    The more you talk, the more theyll walk

    People will talk for ages when talking aboutthemselves

    Use trial closes regularlyIf you were to buy, what colour

    If you were to order, when would.

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    5. Develop good verbal skills

    In traditional face-to-face selling

    0

    10

    20

    30

    40

    50

    60

    the words we

    say

    the way we say

    them

    non verbal

    signals

    %

    Communication

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    In telephone selling you cant concentrate on

    non verbal signals Therefore you are operating 45% less

    effectively

    You must improve your vocabulary and theway you come across

    5. Develop good verbal skills

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    Remember, clients CANT see YOU

    You cant demonstrate a product You cant show them literature

    They cant see that you are sincere

    (Be polite and courteous at all times!)

    You cant see THEIR reactions

    You need to present yourself clearly andconfidently, get their feedback, know when toask for the order & when to hang up

    5. Develop good verbal skills

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    Dont Shout

    Dont mumble

    Dont talk quickly

    Be sincere

    Get the prospect to say YES often in your

    conversation Nod your head as you ask a positive

    question

    5. Develop good verbal skills

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    Use POSITIVE LANGUAGE

    I am sure or I am certain or I know

    Not maybe, perhaps or possibly

    Ask questions often to keep control and get

    feedback Use closing questions like wouldnt you?,

    isnt it? and wont you?

    5. Develop good verbal skills

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    6. Be prepared

    P roper

    P lanning

    P revents

    P athetically

    P oor

    P erformance

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    6. Be prepared

    In order to make calls, get appointments, givequotes and take orders, you must KNOW:-

    Your company sales literature

    Your product/service facts, features and benefits

    Your companys history and personnel

    Your price lists and order forms

    Your competitors

    To keep a record of all calls

    To update your diary regularly

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    7. Handle all calls professionally

    There are four types of incoming calls: ORDERS

    COMPLAINTS

    SALES LEADS/ENQUIRIES GENERAL QUERIES ABOUT ORDERS etc

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    Smile, when you pick up the phone within 3 rings

    Establish: Who is calling

    What they want

    Which company they are from

    Who they wish to speak to

    REMEMBERNEVER ASSUME ANYTHING

    7. Handle all calls professionally

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    FIRST impressions last

    You want to sound warm and friendly, positive,

    professional, helpful polite and courteous

    You do not want to sound harassed, busy,

    distant or uninterested

    7. Handle all calls professionally

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    8. Close each call professionally

    7 steps to ending calls correctly:

    Confirm with the caller, agreed details in detail Thank them for the call/enquiry/sale/lead etc

    Look forward to the next call

    Ask for help (If appropriate)

    how to find them etc Leave on a pleasant note

    Say goodbye

    Put the phone down last

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    9. Dealing with complaints

    Listen and dont interrupt

    Ask for more information and clarification Summarise with caller and gain agreement

    Thank them for drawing it to your attention

    Promise action, and do call them back on time

    Tell the customer what will be done and when Ensure the matter IS resolved

    Call them after the resolution is achieved

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