howard presentation

Property Property MarketingMarketing P R O P O S P R O P O S A LA L

Marketing ProposalMarketing Proposal

Presented ByPresented By Howard KoorVanguard Realty

Direct (617) 257-3868

April 10, 2023

Understanding Your Understanding Your ExpectationsExpectations

What Are You Looking What Are You Looking For In A Real Estate For In A Real Estate

Agent?Agent?

Professional Professional StrengthsStrengths

Choosing a Real Estate Choosing a Real Estate RepresentativeRepresentativeWhy Me?

Locally owned and operated company

We live and work right here and care about the neighborhood

We support local groups and charities


Consistently one of the top agents in the area

Will work hard until your house is sold

Has Showcase homes on Realtor.com.

Strong and effective Internet Marketing Strategy

Strong relationships with Brookline & Brighton agents


ExperienceCommitmentHard WorkEnthusiasmIntegrityResults!

Choosing a Real Estate Choosing a Real Estate RepresentativeRepresentative

I will create maximum value for you with our comprehensive marketing program

Your business is very important to me and I will work tirelessly to ensure your satisfaction

I specialize in residential sales and I understand the Brookline & Brighton markets

Why Me?

Because you will get more service and more money in your pocket.

Choosing a Real Estate Choosing a Real Estate CompanyCompany

Ranked #1 in Sales among Brighton offices for 2006.

Locally owned and operated.

More marketing than any other firm in our market.

Always using the latest technology and best practices.

We can do more without charging higher fees.

Why Vanguard Realty?



State-of-the-art facilities Central location Latest technologies



• Featured in Profiles in Commerce in Banker & Tradesman, the top industry trade publication.

“One of Brighton’s top-producing real estate offices.” – Banker & Tradesman

I will be your resource and guide every step of the way.

Initial Consultation• Determine your needs and priorities• Review “agency” choices and select appropriate

working relationship• Discuss Marketing Plan• Establish Pricing Strategy• Complete our Pre-Flight Evaluation

Design and Implement Marketing Plan• Complete home enhancement recommendations• Carry out scheduled marketing activities• Show the property to brokers and prospective buyers• Communicate with you on a regular basis• Monitor results of marketing activities• Modify Marketing Plan and Pricing Strategy as necessary

Review Offer and Reach Agreement with Buyer• Buyer’s Real Estate Professional presents offer• Discuss and clarify proposed terms and conditions• Negotiation; possible counteroffers• Reach final agreement

Homeselling ProcessHomeselling Process

Complete Settlement Process (per purchase contract)• Deposit of buyer’s earnest money• Home inspection• Smoke inspection by fire department• Title search; preliminary title report to buyer• Removal of remaining contingencies • Buyer’s final walk-through of property• Loan funding/balance of funds from buyer • Recording of title• Relocation of seller; possession of property by buyer

After-sale Service• Help you find your next home, as needed• Assist you with relocation, as needed• Provide resources for other after-sale home owner needs

Homeselling ProcessHomeselling Process

Objective Pre-Market Evaluator

Marketing Manager

Property & Neighborhood Specialist

Experienced Negotiator

Transaction Manager/Coordinator

Trusted Advisor

My RoleMy RoleSelling your home is not just a financial decision, but an emotional one as well. That’s why it’s important to choose the right real estate agent who cares about more than just the transaction.

The Pre-Marketing The Pre-Marketing AnalysisAnalysis

Analyze your property’s “buyer emotional appeal” Work with you to develop an cost-effective plan to enhance emotional appeal Coordinate and manage team to put plan into action and make improvements if necessary

Maximizing value and getting faster results Maximizing value and getting faster results with our unique pre-marketing plan.with our unique pre-marketing plan.

Our Marketing SystemOur Marketing System

Staged homes sell for significantly more First 10-15 seconds are critical Exclusive Home Staging Strategy Report

StagingStaging


MLS – Hundreds of Offices. Thousands of Agents. Real estate magazines Local newspapers –

Boston Homes,

Boston Globe

How will I market your home locally?How will I market your home locally?

http://www.mlspin.com/



Company website – www.vanguard-realty.com over 110,000 hits a month!

My website – www.mattbless.com Enhanced Realtor.com listings Other top websites – local &

national

How will I market your home locally?How will I market your home locally?


Floor plans Postcard campaign to target markets Postcard campaign to agents Extensive Internet campaign including banner ad on boston.com

Local MarketingLocal MarketingProperty Tours and AnnouncementsProperty Tours and Announcements


Open houses & broker

tours Full color Just Listed

postcards Virtual Tours – With

CirclePix, excellent quality Market to my own pool of

buyers

Local MarketingLocal MarketingProperty Tours and AnnouncementsProperty Tours and Announcements

Local MarketingLocal Marketing

- Full color, multi-page

Property Marketing Sheet for

open houses &

broker tours.

Open House MarketingOpen House Marketing

Local MarketingLocal Marketing

- Our Professional Floor plans allow

buyers to envision how they would

make a home their own.

Open House MarketingOpen House Marketing

Local MarketingLocal MarketingFull Size Property Information PostersFull Size Property Information Posters

Internet Internet MarketingMarketing

80% of buyers first see the home they end up buying online

These buyers need to see your property and it needs to look good!

Internet Internet MarketingMarketingHow will we use the internet to maximize exposure How will we use the internet to maximize exposure of your property?of your property?

Property search at www.vanguard-realty.com Listings on the most active real estate

websites Our Virtual Tour allows your home to be

toured 24/7 looking its very best Search engine placement allows surfers to

easily find our website and your property listing

Featured advertiser on BOSTON.COMYour home will be featured on all the most active real estate websites.

Internet Internet MarketingMarketingVirtual ToursVirtual Tours

Internet Internet MarketingMarketingVirtual ToursVirtual Tours

www.realtor.com www.boston.com MLS pin website homefind.com vanguard-

realty.com


Registered buyers can search for properties online at

vanguard-realty.com.The site gets over110,000 hits a month!

Vanguard WebsiteVanguard Website


Registered buyers will receive an email telling them about your new listing and pointing them to our featured properties page.

Vanguard WebsiteVanguard Website


Banner advertising on boston.com increases internet exposure for your property.

Boston.comBoston.com


Studies show that properties are 500 times more likely to be clicked on when they have pictures

Many companies in this market DO NOT show property pictures on boston.com!



Paid placement on Google, Yahoo, Lycos and many other search engines generates more traffic

Buyers from all over the world can find your property through web searches, using keywords like “Brookline Condo” or “Brighton MA Property”



We are able to create our own boston.com listings that have a link to the Virtual Tour.

No other office in our market has Virtual Tour links on their boston.com listings!



How will your listing stand out on realtor.com?

Through our marketing agreement with Realtor.com, our properties feature ALL of the available listing enhancements.

Realtor.comRealtor.com

Internet Internet MarketingMarketingRealtor.comRealtor.com

Internet Internet MarketingMarketingRealtor.comRealtor.com

Showcase box on listing results

Banner text on listing results

Complete MLS remarks instead of no description at all

Multiple photos instead of one photo

Link to Virtual Tour and Real Estate Show

Logo and link on results page and listing detail page

Photo Gallery link Scrolling text on listing

detail

- Online floorplans

allow buyers to virtually

look through the

property.

Internet Internet MarketingMarketingOnline Interactive FloorplansOnline Interactive Floorplans

- Most sales are “co-broked” meaning another agent brings the buyer

- Pro-active approach to marketing to other agents

- Formatted “reverse prospecting” emails

Internet Internet MarketingMarketingAgent-to-Agent MarketingAgent-to-Agent Marketing


Some of the sites where your listing will appear:Some of the sites where your listing will appear:

Aren’t all MLS listings the same, what makes ours stand out from the crowd?

Lots of high quality, bright, clear photos Remarks that draw in the buyer and pique

interest Links to Virtual Tours, “Real Estate Shows”,

floorplans Complete and accurate listing information Brokerage firm is trusted and respected by

agents Competitive 2.5% co-broke pay out Property is staged for maximum impact

Multiple Listing Service - Multiple Listing Service - MLSMLS

PricingPricing

Understanding Market Understanding Market ValueValueMarket-sensitive pricing can be the key to maximum market exposure and, ultimately, a satisfactory sale.

– The existing pool of prospective buyers determines a property’s value based on:

• Location, design, amenities and condition.• Availability of comparable (competing) properties.• Economic conditions that affect real property transactions.

– Factors that have little or no influence on the market value of a house include:

• The price the seller originally paid for the property.• The seller’s expected net proceeds.• The amount spent on improvements.

– The impact of accurate pricing:• Properties priced within market range generate more showings and

offers, and sell in a shorter period of time.• Properties priced too high have a difficult time selling.

These are the best buyers! 1) They understand what they’re looking for and know how much to pay for it.2) They can make a fast decision.

An asking price that is beyond market range can adversely affect the marketing of a property.

– Fewer buyers are attracted, and fewer offers received.

– Marketing time is prolonged, and initial marketing momentum is lost.

– The property attracts "lookers" and helps competing houses look better by comparison.

– If a property does sell above true market value, it may not appraise,and the buyers may not be able to secure a loan.

– The property may eventually sell below market value.

Benefits of Market PricingBenefits of Market Pricing

The Bottom Line

.........................................

Approximate Selling Price:

$330,000-360,000

Competitive Market Competitive Market AnalysisAnalysis

Total Total Satisfaction Satisfaction

and Then Someand Then Some

I will apply my knowledge and expertise to market your home. Here is what you can expect from me:

– Your needs, interests and objectives will be my top priority.

– I will give you reliable information and solid advice so that you can make informed decisions.

– I will work for your best interests at every stage of the homeselling process, from the development and implementation of a Marketing Plan, through the negotiation of purchase offers, to the final settlement of the transaction.

– Communication is important. We will want to agree to a system of regular contacts.

It is my hope that you will be so pleased with my service that you will turn to me for advice on your future real estate needs.

What I Will Do For YouWhat I Will Do For You

howard presentation

Real Estate

property marketing proposal

real estate company

real estate representative

local marketing o

real buyer

real estate offices

open house marketing

premarketing analysis