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New Generation New Generation Workflow DesignWorkflow Design

Kodak Australia and New ZealandPresented by Anthony HarveyANZ Channel Manager

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MARKET TRENDS AND STRUCTURE

• The Future of Printing in Australia and New Zealand

• Low Industry Growth of .5% per year to 2014.

• Expected that growth in the number of business start-ups in Australia (and attendant printing requirements) will slow over the in the next 5 years.

• Acceleration of substitute technologies (i.e., e-commerce, email, the Internet and photocopying) due to the introduction of fibre to the node high speed internet.

• Increase in digital based output and a requirement for more sophisticated work-flow software that promotes shorter, digitally-printed runs.

Printing in Australia IBIS Report

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FUTURE OF PRINTING 2015

• No More One Size Fits All. Targeted communications will be the norm.

• Flexibility. Marketing and communication pieces will require need to be published to web sites, face book, PDF, Ipad as well as printed material.

• Variable content. Communication pieces will vary from print to print as users can decide what/who they want to target

• Innovation. As businesses compete with companies outside the traditional printing industry, there is a requirement to be more innovation in the solutions offered to clients.

• Growth. Companies will need to continue to grow in order to survive.

• More complexity in go to market. Future business will deal more directly with the clients and as such the complexity in servicing these businesses will increase.

• Customer Loyalty. The ability to retain and maximise the revenue and profit from customer’s accounts will drive business as competition increases and the net value of each account becomes more important.

Printing in Australia IBIS Report

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Source: ZenithOptimedia, Advertising Expenditure Forecast, December 2008Includes: US&C, Europe (Western, Central and Eastern), and Asia Pacific

Case 2008 to 2015 CAGR

% of Media Spend in 2015

Low 11% 19%

Base 15% 24%

High 18% 29%

Worldwide growth in Internet ad spending is forecasted to grow between10% and 20% till 2015, bringing it to about 25% of ad spending.

INTERNET MEDIA SPEND

Future of Print Infotrends

THE WANAMAKER LEGACY

"Half the money I spend on advertising is wasted; the trouble is I don't know which half."

John Wanamaker

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WORKFLOW DESIGN

RIPsOperator Output

Traditional RIP approach

Service and Support

No data consistency Multiple RIP upgrades Multiple operators touch points in a job

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WORKFLOW DESIGN

Productionworkflow

PrintServices

Some incorporation of Web to print and marketing services solutions

System has scalability Unified workflow for blended production with some

operator touch points”

Digital

OffsetTraditional commercial printing solutions portfolio where quantity drive the output

Service and Support

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INTEGRATED WORKFLOW DESIGN

ecommerce,collaboration and campaign management

BusinessServices

Scalability from job to job where job components are sent to devices Hybrid variable offset imprinting Full automation of jobs Full integration between Customer/Printer/Marketer

Data and commercial productionworkflow

Printing communicationssolutions portfolio

Cut-sheet

Hybrid imprintingRoll-fed

Offset

Service and Support

INTEGRATED WORKFLOW FEATURES

INTEGRATED WORKFLOW FEATURES

• Unify Production, Business, Color and Data • Follow jobs from project inception to order delivery, allowing you to plan and

execute production better. Track job status and provides single management view of production Automate data collection and exchange between systems; improve data

quality, turn-around times and better cost allocation Base business decisions on actual, real-time production data Track material usage, facilitating reordering and optimizing inventory Automate processes at a job, customer and system level, reduces errors Drive the delivery of accurate, predictable color Integrate color from design and specification through to production and final

output Integrate business, content and data flows to drive greater accuracy, more

effective communication and production efficiency

CUSTOMER HIGHLIGHT: CN GROUP

NEW AGE MARKETING

CUSTOMER HIGHLIGHT: AXEL SPRINGER

Prosper S30 Imprinting System solution for variable newspaper applications

Owns the Bild Zeitung, one of Germany’s largest newspapers

Prosper S30 mounted on Manroland Colorman Web Offset press

• Productivity without compromise• Printing at 900 mpm• Reliability in newspaper press room Monochrome imprinting localized content• Gaming/contest opportunities to increase newsstand sales• Variable QR codes• New advertizing opportunities with variable promotion by location