how well is your site organized?
DESCRIPTION
How Well is Your Site Organized?. Agenda. Information Architecture / Navigation What Does the User Want? How to Organize Information Best Practices. Information Architecture. Information Architecture is . . . Organization or site structure Navigation Visual Layout Content. - PowerPoint PPT PresentationTRANSCRIPT
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How Well is Your Site Organized?
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Agenda Information Architecture / Navigation What Does the User Want? How to Organize Information Best Practices
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Information Architecture
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Information Architecture is . . . Organization or site structure Navigation Visual Layout Content
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Good Qualities are . . . Intuitive Multiple Entry Points Content based Reflects a purpose
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Pictures = Action
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User Attributes Impatient Don’t think in organizational charts Come to your site for different reasons at
different times
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Organizing Your Information
1. Define key stakeholders’ goal.2. Identify users’ goals and expectations3. Define content areas4. Organize content5. Create site map / outline navigation6. Label content areas
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1. Define Key Stakeholders Identify primary audience
– Be specific, new students, international, parents, community leaders
What are audience expectations?– Ex.: gathering feedback, reducing phone
calls, increasing applications List functional requirements
– Self-serve options, events calendar, forms
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2. Identify Goals & Expectations Ultimate goal: Anticipates visitor’s needs
and expectations.
Labels: Use terminology the visitor understands.
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3. Define content areas 2 questions that a user would ask. Pass to the right, add 2 more questions Evaluate and group questions and re-word
into 1 to 3 word content area headings.
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4. Organize Content Group similar content Keep groups to a minimum.
– 7 is the magic number Remove duplicates
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5. Create Site Map Draw a visual representation of the
content areas
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6. Label Content Areas Use meaningful titles – ones that the user
understands. Organize list
– Alphabetical?– By need?– Chronological?
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Best Practices
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Guiding Principles General info on introductory pages Details on lower pages Sibling links equal importance Know what’s already developed on other
sites
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Writing for the Web Users like consistency Users prefer “clear” opposed to “clever” Users expect content when they click on a
link.
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Writing for the Web Use common nomenclature Frontload important details Concise labeling Avoid crowding the page Short paragraphs and sentences Use bullets, hyperlinks, subheadings
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Writing for the WebFive W’s up front:
(Who, What, Where, When, Why)
Interesting facts & colourful stories in the body
Least important information down
here
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Questions?
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