How to write a

personality quiz…and use it to reach new

audiences

Personality quizzes can bridge

the gap between fun and

effective

This Forbes quiz is being used to promote a tool

and has over 75,000 views

But writing these quizzes is a

new beast

There are titles, questions,

and results to be written

…and they don’t follow the same

rules as blog posts

So here is the guide to writing

personality quizzes

All facts are backed by science

(found here)

Part 1: Titles

…use one of these three

The “Which (blank) are you?

title

Works great for products and TV

shows

The “Are you actually?” Quiz

Works well for travel and

marketing sites

The famous people quiz

Great for political and

entertainment sites

Part 2: Quiz questions

A few “rules” for maximizing

engagement

Write to one person who

would enjoy the quiz

This will set a nice personal tone for your quiz

Don’t be afraid to have fun

with it

That’s what this is all about

anyways, right?

Part 3: Collecting email

addresses

This can work really well if you do

it right

Make your call-to-action

relevant to the quiz

This will increase conversions and

build trust

Have a double benefit CTA

Part 4: Writing quiz results

A few guidelines to direct you in

the way of success…

Boost some egos

Everyone likes a good compliment

Have a follow-up link

Get some ROI from that quiz!

Part 5: Get social traffic

All examples from

tryinteract.com

For more on writing personality

quizzes, check out this article