how to work with startups

Best Practices for Innovation

Partnerships with Startups

June 2015

©2015 KITE Solutions Inc. All Rights Reserved. KITE, GETKITE and all associated logos are trademarks of Kite Solutions, Inc.KITE®

GETKITE and all associated logos are trademarks of Kite Solutions, Inc.

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• Introducing KITE

• Innovation Partnership Examples

• Introducing Chute

• How to Build Successful Innovation Partnerships - a Startup’s POV

• Discussion & Questions

In this hour…

©2015 KITE Solutions Inc. All Rights Reserved. KITE, GETKITE and all associated logos are trademarks of KITE Solutions, Inc.KITE®

Mark SilvaFounder & CEO

KITE, the world’s first Innovation Partnership Platform &

Marketplace

Proprietary and Confidential. ©2015 KITE Solutions Inc. All Rights Reserved. KITE, GETKITE and all associated logos are trademarks of Kite Solutions, Inc.

KITE®

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Everyone is searching for innovation partners to solve business problems and drive

meaningful growth

CMO

CIO

CYA AdTec

hVideoShoppe

rSocial Media

MobileIoT

Business Intelligence

Data

Social Media

Mobile

HR

Security


KITE®

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Current tools lack speed, efficiency and simplicity required to work at the pace of

innovation...


KITE®

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So we built the first innovation partner management solution to deliver partnerships

at scale


KITE®

490,000+ global startups; all kinds

$38 mm in free pilot programs

Market Leader Adoption

First and Only solution of its kind

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KITE Snapshot


KITE®

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Partnership Pipelines

Startup Databases

Startup Managed Profiles

Private Network

Demo Days & Competitions

[email protected]

Recaps & Trend Reports

There Is No Better WayScale, precision, access to the entire emerging tech ecosystem

to power more strategic partnerships

mailto:[email protected]





Innovation Partnership Examples


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• Drive for growth in all aspects of business

• Recognition that innovation doesn’t always happen within four walls and existing partners

• Every aspect of business is being impacted by disruptive innovation

• Explosion of startups makes it difficult to keep pace, differentiate and find successful partners

• It takes an enormous effort to rally resources required to commit in specific direction

Forces Driving Innovation PartnershipsEnterprise Moving at Speed of Startups & Culture


Nike+Apple=Run Different

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• Original Nike “fob” missed• Insight: combine runner’s

lifestyle initially with popular consumer tech via iPod & smartphones

• True platform allowing 3rd party innovation

• Win-win-win (Nike, Apple, Consumer)

• Proven lift in brand preference & sales (48-61%)


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Nestle Kit Kat + Android =

CPG leveraging new platforms:• Pure partnership• Worldwide reach • Massive social

engagement • 80,000% increase in

site traffic • 1.3 billion Twitter

impressions • 2 million YouTube views


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Starwood Hotels and Savioke designing robotic butler to serve guests * pilot has led to national rollout

©2015 KITE Solutions Inc. All Rights Reserved. KITE, GETKITE and all associated logos are trademarks of Kite Solutions, Inc.KITE

®

http://www.popsci.com/bring-boring-robots


14©2015 KITE Solutions Inc. All Rights Reserved. KITE, GETKITE and all associated logos are trademarks of Kite Solutions, Inc.KITE

®

Walgreens and Aisle411 Helping customers find products through augmented reality in-store mapping

http://adage.com/article/datadriven-marketing/walgreens-tests-google-s-augmented-reality-loyalty-app/293961/


KITE®

14Proprietary and Confidential. ©2015 KITE Solutions Inc. All Rights Reserved. KITE, GETKITE and all associated logos are trademarks of Kite Solutions, Inc.

KITE®

Startup Pipeline

30,000

500

42

14

7

Total Companies

Short-List

Briefed

Finalist

Paid Pilots


Case Study: Unilever Go Global

Watch Video: bit.ly/uniggkite

http://vimeo.com/93264579


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Hellman’s and Songza curating branded playlists for

summertime cooking

http://www.marketingweek.com/2014/03/14/unilever-backs-digital-start-ups-as-it-looks-to-develop-groundbreaking-marketing/


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Heineken and 4 startups awarding €200k to emerging tech companies to address major marketing challenges (partners to be announced soon)©2015 KITE Solutions Inc. All Rights Reserved. KITE, GETKITE and all associated logos are trademarks of Kite Solutions, Inc.KITE

®

http://frontier.heineken.com/

Proprietary and Confidential. ©2015 KITE Solutions Inc. All Rights Reserved. KITE, GETKITE and all associated logos are trademarks of KITE Solutions, Inc.

KITE®

Visa’s The Everywhere InitiativeAwarding up to $150k to 3 emerging-tech companies



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• Much like recruiting top talent, getting the attention, time and resources from startups takes commitment:

• Can’t just post to a message board

• Can’t rely exclusively on word of mouth

• Reputation counts and is built through great execution

• Founders talk

• Focus on outcomes to align objectives

One More Thing…Securing Partnerships Takes Commitment


Ranvir GujralCo-Founder & CEO

Chute

Chute gives brands mastery over the world’s visual media

Ranvir GujralCEO & Co-Founder, Chute

60M 350M 400M 700M( per day )

CONSUMERS CREATE, SHARE, AND CONSUME BILLIONS OF PHOTOS

EVERYDAY

Why?

visual > text, etc Visual > Text

WINNING CONTENT

Real-time > Stale

Authentic = Staged

72% of marketers believe visuals are more

effective than text

EXISTING MARKETING TOOLS WEREN’T DESIGNED FOR TODAY’S VISUAL

NATURE OF COMMUNICATION

CHUTE GIVES BRANDS MASTERY OVER THE WORLD’S VISUAL

MEDIA

TAP INTO AN ALWAYS-ON FOCUS GROUP

Examine a subset of your audience - whether

customers, brand ambassadors or industry

influencers - to uncover affinities.

DISCOVER CONSUMER INSIGHTS & TRENDS

Monitor consumer photos and videos shared about your brand,

industry and competitors in real-time. Organize the stream by

images, related topics, content creators, popularity and time.

CHUTE INSIGHTS

ENGAGE

Spark a conversation between you

and your fans around their authentic

visual media

EMPOWER

Collaborate with brand enthusiasts to

actively tell your story while amplifying

their voice

MODERATE

Select the best content to use in your

marketing and track all interactions

CHUTE WORKSPACE - RIGHTS

CHUTE CUSTOMERS


How to Build Successful Innovation Partnerships


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• Time is the most precious resource

• Key strengths: ability to make quick decisions and rapidly iterate on product

• A great case study can help secure more customers

• Revenue = more options & possibly less pressure to raise a round of venture capital

• Working with an agency and/or brand can help startup scale by opening up new verticals and new markets

Startup RealitiesConsiderations when approaching partners


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• Step 1: Getting started with brand partnerships

• Step 2: Nailing the first meeting

• Step 3: Getting to a deal

• Step 4: Navigating legal and vendor setup

• Step 5: Implementing the project

Five Steps for Successful Partnerships


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• The brand or agency’s workflow and decision-making systems

• Communications process

• Legal and financial systems

• No deadline as a forcing function

• Ownership

Obstacles to Getting a Deal Done

how to work with startups

Marketing

kite getkite

trademarks of kite solutions

kite snapshot

kite nike

associated logos

pace of innovation

innovation doesnt

strategic partnerships