how to win stakeholders, design needs leadership
TRANSCRIPT
HOW TO WIN STAKEHOLDERS DESIGN NEEDS LEADERSHIP DWX 2017, NÜRNBERG
PETER ROZEK
SENIOR UX MANAGER
KPS digital GmbH, an KPS AG Company
KPS DIGITAL GMBHKPS AG
KPS digital GmbH, an KPS AG Company
WEBINTERFACE
KPS digital GmbH, an KPS AG Company
KPS digital GmbH, an KPS AG Company
HOW TO COMMUNICATE WITH STAKEHOLDERS AND DELIVER THE BEST USER EXPERIENCE?
I HAVE HUNCHES
WE HAVE HUNCHES
KPS digital GmbH, an KPS AG Company
WE HAVE A COOL APP TO OPEN YOUR DOOR
KPS digital GmbH, an KPS AG Company
WHAT USER WANTWELCOME IN THE REAL WORLD
KPS digital GmbH, an KPS AG Company
A LIGHT SWITCH IS SMARTER THAN AN APP CONTROL!
THE USER EATS YOUR PRODUCT FOR BREAKFAST.
KPS digital GmbH, an KPS AG Company
@ Jesse James Garrett, ia/recon
„Of course, it's not enough merely to have hunches. They have to be good hunches. My
hunches have to be better than the hunches my clients have—that's why they hire me.“
“
THE CEO BUTTON
An unusual of otherwise unexpected request from an executive to add a feature that completely destroys the balance of a project and undermines the very purpose of a designer´s existence
HOMEPAGE SYNDROME
KPS digital GmbH, an KPS AG Company
A condition whereby the home screen of an application or website become a catch-all for everything, creating a garage-sale of links, buttons, and banner ads that unravels the fabric of usability, causing designers to cry themselves to sleep.
KPS digital GmbH, an KPS AG Company
@William Pollard, Physicist
„Learning and innovation go hand in hand. The arrogance of success
is to think that what you did yersterday will be sufficient for
tomorrow.“
WE HAVE AN ECOSYSTEM OF DEVICES
Bild: http://www.webdesignerdepot.com/2015/03/the-future-of-responsive-web-design/
Scource: IBM, Three New Ways to Understand and Improve Your Customers’ Experience, 2016 KPS digital GmbH, an KPS AG Company
KPS digital GmbH, an KPS AG Company
90% CHANGE THE DEVICES IN A TASK
KPS digital GmbH, an KPS AG Company
@Giles Colborne
„People use any platform to do anything.“
KPS digital GmbH, an KPS AG Company
DIGITAL CHANGE THE WORLD FROM INTERACTION TO A PERSONAL ASSISTANT
FROM MOBILE-FIRST TO AI-FIRST
KPS digital GmbH, an KPS AG Company
HOW DO IMPROVE OUR GUESSES?
KPS digital GmbH, an KPS AG Company
DEVELOP A DEEP UNDERSTANDING OF YOUR END-USERS THROUGH ENGAGING THEM OBSERVING AND LISTENING TO THEM EXPLAIN THEIR POINT OF VIEW THEIR PROBLEMS AND THEIR NEEDS.
HOW CAN INCREASE PROTOTYPING USER EXPERIENCE AND MAKING DECISIONS?
A PROTOTYPE IS WORTH A THOUSAND MEETINGS
KPS digital GmbH, an KPS AG Company
Visual Fidelity
Functional Fidelity
Sketches
Interactive Sketches
Wireframe Sketch
Design Comp
Interactive Wireframe Rich Interactive Wireframe
Proof of Concept Prototype
Production „Ready“ Mockup
Fast & cheap
Slow & expensive
Slow & expensive
Visual Design Prototype
Pen & Paper
Paper Prototyping
Pen & PaperBalsamiq
Axure Axure
Photoshop
Photoshop Style Tiles
HTML + CSS + jQuery
HTML + CSS + jQuery
KPS digital GmbH, an KPS AG Company
Sketches Visual Design Prototype
Proof of Concept Prototype
Interactive Wireframe
Rich Interactive Wireframe
Production „Ready“ Mockup
As research tool Content + Layout UI DesignLayout + Interaction Content + Layout + Interaction + UI
WireframeSketches HTML + CSS
HTML + CSS
ASK PEOPLE TO GIVE YOU FEEDBACK AND USE IT TO IMPROVE THE DESIGNS.
SKETCHING AS RESEARCH TOOLCOMMUNICATING A FIRST IDEA
WIREFRAME WALKTHROUGHCONTENT AND STRUCTURE
KPS digital GmbH, an KPS AG Company
Collaborative design critique Build team consensus Understand trade-offs
Post sketches on the wall Tell a story “What happens when…” Annotate and add stickies
WHAT HOWWireframe Walkthrough
PROTOTYPE
KPS digital GmbH, an KPS AG Company
MAKE YOUR IDEAS TANGIBLE WITH A SERIES OF FAST, INEXPENSIVE PROTOTYPES
KPS digital GmbH, an KPS AG Company
CREATE A SERIOS OF FAST PROTOTYPES TO TEST YOUR DESIGN DIRECTION WITH END USERS
KPS digital GmbH, an KPS AG Company
LOW-PROTOTYPE: A PLAN FOR HOW IT WORKS, NOT HOW IT LOOKS
KPS digital GmbH, an KPS AG Company
HIGH FIDELITY PROTOTYPE
KPS digital GmbH, an KPS AG Company
Design components Working software
KPS digital GmbH, an KPS AG Company
GOALS OF PROTOTYPING
KPS digital GmbH, an KPS AG Company
INTERACT WITH THE UI IN A WAY SIMILAR TO THE FINAL PRODUCT
KPS digital GmbH, an KPS AG Company
THINK ABOUT INTERACTION AND ANIMATION
KPS digital GmbH, an KPS AG Company
PERFORMING USABILITY TESTS WITH GROUPS
KPS digital GmbH, an KPS AG Company
PREDICT AND SOLVE USABILITY PROBLEMS BEFORE FURTHER DEVELOPMENT
KPS digital GmbH, an KPS AG Company
@Sebastian Thrun, Director of the Artificial Intelligence Laboratory at Stanford University
„Few ideas work on the first try. Iteration is key to innovation“
KPS digital GmbH, an KPS AG Company
IN A METHOD AGNOSTIC WAY
KPS digital GmbH, an KPS AG Company
DESIGN THINKING IS A APPROACH TO PROBLEM FINDING THAT ASSUMES PEOPLE OFTEN WORK ON THE WRONG PROBLEMS AND CAN LEVERAGE AND IMPROVE OUTCOMES BY REFRAMING THEM.
KPS digital GmbH, an KPS AG Company
HUMAN CENTRIC DESIGN
KPS digital GmbH, an KPS AG Company
THE PROCESS INVOLVES COMMUNICATING VISUALLY WHERE POSSIBLE. HER ARE SOME TOOLS THAT YOU CAN USES TO COMMUNICATE THE MEANING OF COMPLEX DATA.
KPS digital GmbH, an KPS AG Company
MEASURING THE USABILITY
KPS digital GmbH, an KPS AG Company
HOW TO COMBINE USER EXPERIENCE AND STRATEGIC (BUSINESS) DECISIONS?
KPS digital GmbH, an KPS AG Company
@Pamela Pavliscak
„Now that you have an overview of what people are doing on the site, it
is time to focus on the data that is relevant to the questions you have.“
KPS digital GmbH, an KPS AG Company
MAKING DECISIONS ON A MEASURABLE WAY:
Target Group Intentions Behavior
Preferences Acceptance
Search Volume Searches Analytics A / B tests User Testing
KPS digital GmbH, an KPS AG Company
DATA-INFORMED CUSTOMER JOURNEY
KPS digital GmbH, an KPS AG Company
QUANTITATIVE APPROACH HAS A HIGH RELEVANCE FOR BUSINESS SUCCESS! SYSTEMATIC AND DATA-DRIVEN PROCEDURE FOR EVALUATING UX MEASURES.
STRATEGIC UX
KPS digital GmbH, an KPS AG Company
ARTICULATING DESIGN DECISIONS, COMMUNICATE WITH STAKEHOLDER, DELIVER THE BEST USER EXPERIENCE, AND KEEP YOUR SANITY
KPS digital GmbH, an KPS AG Company
COMMUNICATE THE PRIORITY
KPS digital GmbH, an KPS AG Company
DESIGN THE PRIORITY
KPS digital GmbH, an KPS AG Company
LEADERSHIP MISSION
KPS digital GmbH, an KPS AG Company
A VIBRANT ENGAGED LEADERSHIP CULTURE IS ORGANIC AND EVOLVING
KPS digital GmbH, an KPS AG Company
IT IS FUELLED AND INSPIRED BY LEADERSHIP THAT IS ACTIVELY INVOLVED AND INFORMED ABOUT THE REALITIES OF THE BUSINESS.
KPS digital GmbH, an KPS AG Company
GREAT COMMUNICATORS AND MOTIVATORS
KPS digital GmbH, an KPS AG Company
IMAGINATION IS MORE IMPORTANT THAN KNOWLEDGE
KPS digital GmbH, an KPS AG Company
COMMUNICATION IS MORE IMPORTANT THAN TECHNOLOGY
THANKS FOR YOUR TIME!
KPS digital GmbH, an KPS AG Company
MY NEXT WEBINAR @ DEVELOPER MEDIAhttp://developer-media.de/webinare/
USABILITY VS. CROWD TESTING 12.07.2017
PREDICTIVE UX 16.08.2017