If you’re an accountant or CPA looking to grow your firm and win higher-value clients (clients that pay you £3-£30K a year) then you’re in the right place...

Maybe you’re a start-up looking to win your first few clients and replace your salary?

Maybe you’re already growing but looking to hit that next phase of growth with a consistent number of clients coming on board every month?

Or maybe you’re already a good size, but you’re looking to replace your legacy, low-value clients with fewer high-value clients?

Whatever the case, I’m guessing that your current strategy relies on winning referrals, attending networking events or crossing your fingers and toes and hoping that somebody lands on your website and picks up the phone to speak to you?

That’s assuming you have a strategy full stop.Here’s the thing...this is fine. There are lots of firms who have grown steadily from winning referrals from happy clients. That shouldn’t change. But when it comes to really wanting to ramp up the growth of your firm AND start bringing on higher-value clients, there are 2 major problems with referrals…

1. They are inconsistent - sure, you can add it to your email signature and remember to ask at the end of every meeting, but the reality is that your #1 source of clients is in the hands of other people who either don’t know anybody else or can’t refer consistently enough to you.

2. You have no control over them - yes, a referral might be a referral and there’s a good chance they’ll come onboard as a client, but are they really the type of client you’re looking to work with? Do they fit your ideal client profile? Are they a high-value radiator client or a low-fee vampire client?

Do you want to be constantly worrying and hoping where the next few clients might come from?

Do you want to be working harder than you need too servicing a high volume of low-fee clients that drain you of your time, profit (and sanity?)

Or would you rather start winning high-value clients, consistently (and surprisingly with much less effort?)

To win these clients, relying on referrals, attending networking events or hoping you get around to writing that monthly blog won’t cut it. You need a proven process. A system for getting ideal prospects booked into your diary, and a system for converting these into high-paying clients.

HOW TO WIN 2, 3 OR 5 HIGH VALUE CLIENTS EVERY MONTH WITHOUT SPENDING HOURS WRITING BLOGS OR ATTENDING NETWORKING EVENTS

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What is it?Momentum is an 8 week online group coaching course with one goal… To get you high value clients (without wasting time trying to write long blog articles or spending thousands in advertising). It consists of live Q&A calls twice a week, combined with a Facebook community of other like minded accountants for additional support.

Who is it for?If you’re looking for a repeatable system to attract high-value clients (that actually value your services) then Momentum is for you. This proven system enables you to have better conversations with prospects, get better leads and win better clients. And the best thing? It works for any accountant/CPA located anywhere in the world, regardless of your previous sales or marketing experience.

Where does it happen?Momentum is a 100% online programme that can be accessed any time, any place, any device. All you need is an internet connection. You can choose to access it in the office, or at home, or quite honestly in the middle of the Costa Rican jungle if you had signal. You choose.

When does it start?The programme is self paced. Once you join you’ll have 12 months access to the material and the growing community. Enrollment is open now. You can join today and work through it as fast or as slow as you choose.

This is why I created

To show accountants and CPA’s just like you how to get clients and sales quickly, even if you’re starting from scratch with marketing. We provide you with a proven process, expert mentorship and a powerful mindset to help you grow your accounting business in just 8 weeks.

This powerful immersive

environment is what helps you

to succeed.

Let me introduce myself properly...

Hi, I’m Amanda C. Watts and I give sales and marketing superpowers to accounting firms.

I noticed that accounting firms were being overlooked, compliance based and decaying, and that commoditisation is their Kryptonite.

When I’m not out sharing my superpowers, I’m a speaker, entrepreneur, Amazon best-seller and the author of The Pioneering Practice. Since 2009 I’ve helped over 500 companies launch or grow through my agency, my work with Richard Branson’s Virgin Start-Up, and training and mentoring.

My marketing programmes eliminate the confusion and overwhelm that many partners suffer from, and they no longer focus on merely being functional. They attract higher value clients and become VITAL.

My clients (some of which you will see further down this page) are some of the fastest growing accounting firms around and I have helped them achieve higher revenue with fewer clients.

But enough about me, let’s get back to Momentum…

During the programme, we’ll work through The Scalable Six™, my proven methodology for making changes and getting you results - fast!

1. MarketThe first part of this training involves picking your Hunting Niche™. Don’t worry, I won’t be asking you to niche your entire firm. I’ll explain what a hunting niche is, how to find one, and more importantly, how to start hunting in them to find your ideal clients.

2. MessageEvery accounting firm is different. What you are selling might be the same, but the way you deliver it will be different to everybody else. In this training we look at your messaging and create your perfect message that communicates clearly WHY you are different. You’ll learn how to craft a message that resonates, is relevant and cuts through all of the other noise online.

3. MediaYour time is valuable, which is why in this training we’ll look to simplify your marketing and sales model to get the best results in as little time as possible.

We’ll identify the best places for you to hang out online to target your ideal clients in order to get you the most calls booked in.

4. MagnetizeOnce you’re clear on your market, message and media, we start to focus on magnetizing your ideal clients towards you. This is where the fun starts. During this training we focus on organic (free) client attraction methods that will fill your diary with sales calls. We provide all of the instructions and templates that you need to do this consistently.

5. MultiplySales is a science. In this training we deep dive into our proven two-step method for converting strangers into paying clients. By the end of the training you’ll be a confident sales master using our battle-tested sales script (even if you’ve never really sold before in your life) and converting cold leads into clients with ease. It’s an A-Z of all things sales.

6. MindsetMost, if not all accountants and CPAs have mindset blockages when it comes to starting and growing their firm. After all, you trained as accountants

not as master marketers or suave sales people. During this training we completely rewire your thinking to take you from nervous, overwhelmed and doubtful to confident, unstoppable and empowered. This one module alone can change your life. Really.

Not only that, during the programme you’ll also learn:

ā The exact process for marketing, positioning and selling high-value services, for much higher fees, that increase your profits and put much cash in the bank

ā How to generate cash flow for your firm, fast, that can be re-invested into marketing or spent on hiring new A-grade team members or implementing A-grade systems

ā How to ultimately gain more freedom from your accounting firm so that you have the time to focus on what’s important to you; friends, family, personal goals, life

ā And lots more! (including 2 special bonuses which you’ll find out more about…)

WHAT WILL YOU GET OUT OF THE PROGRAM?

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HOW IS THE PROGRAM STRUCTURED?

The program is broken down into 8 modules. You receive the first week as soon as you join and every seven days another module is released.

Week 1Foundations, Niche & Avatar1 Setting The Foundations2 Equations & Wonders3 Picking Your Hunting Niche

Week 2Message & Offer1 Your Advisory/Consulting Journey2 Creating & Resonating Your Message

Week 3Successful Sales Systems1 Natural Sales2 Bridging The Gap3 The Audition Call™4 The Strategy Session5 Enjoy The Rollercoaster

Week 4Working The Plan1 Going Hunting2 How We Get Clients3 30 Day Plan

Week 5Starting Relationships1 Your Lead Magnet2 Building Your Lead Magnet3 Your Landing Page

Week 6Building Authority1 30 Day Authority Planner2 The Camera Confidence Method

Week 7Content Amplification1 Content Amplification2 eBook Amplification

Week 8Facebook Ads1 Facebook Advertising2 Getting Started3 Your Hunting NIche & Creating Your Audience4 Writing Your Ad5 Crafting Your Campaign6 Managing Your Ads

Week 9 - BONUSPricing Your Fees For Success with Trent McLaren from Practice Ignition

HOW DOES THE PROGRAM GET YOU RESULTS?

For all of my training programmes I use The STAR Method™ - we give you the Strategies, Tools and Accountability, in order to give you a Return on your investment.

If you follow the process, and do the work, the results will follow.

The training:Each week we’ll focus on learning and implementing something new. I’ll give you all of the knowledge, tools, insights, best practices, mistakes to avoid and content that you need to get the biggest wins in the shortest amount of time. On a weekly basis I’ll release pre-recorded trainings talking you through each stage step-by-step. These are then complemented with the coaching calls…

The coaching:As well as receiving all of the training materials, each week you’ll have LIVE 60-minute coaching calls with me and the rest of the programme members where you can ask questions, troubleshoot any challenges and receive specific, tailored advice to get things moving forwards for you. You not only have access to me and my team’s expertise, but also everybody else who has gone through and is going through the course. You aren’t just a number here.

The support:On top of the training and coaching, you’ll also gain access to the private Facebook group exclusively for Momentum members. In this group we share our wins (you can see some of those further down this page), share lessons, and reach out to each other for additional support. The ability to glean insights, wisdom and experience from others doing this is invaluable.

BUT DON’T JUST TAKE MY WORD FOR IT...

Here are a handful of testimonials from clients that have joined Momentum since it launched at the end of July 2019. You can see more testimonials on our Success Stories page here.

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HOW MUCH TIME WILL IT TAKE TO LEARN AND IMPLEMENT EACH WEEK?

You can start to see results in as little as 1 hour a day. Each week is broken down into training time (2 hours per week) and implementation time (3+ hours per week). If you have more time than this, great. But if you don’t have at least 5 hours a week to invest in this then this programme won’t be a good fit for you.

What if I don’t have the ‘right personality’ for video or I don’t like to be on the phone or selling?I have no doubt that joining Momentum will mean stepping outside of your comfort zone. But let’s face it, nothing good ever comes from staying in our comfort zones. Personally, I don’t buy into this whole right and wrong personality talk. The ability to sell over the phone is not about having the right personality, it’s about following a proven, step-by-step process. And guess where you might find one of those…

How long is the programme?The Momentum programme lasts a total of 8 weeks. Once you join, you gain lifetime access to all of the programme materials, calls and community. So don’t worry if you need to miss a week because of work, or family. These things happen. It’s life.

And the most important question…

SO, WHAT’S THE INVESTMENT?

Do you want to start winning higher-value clients?

Do you want a process for getting 2, 3 or 5 calls booked every single week with these higher-value clients?

And do you want to do both of these without spending hours wasting time blogging, or attending networking events, or hoping for some decent referrals to come in?

So far, the person who has made the highest ROI from momentum made just over £50,000 in 90 days (you can see his posts about this in the Momentum facebook group when you join)

If over the course of a year, you only won 10 high-value clients from this (and I know that you’ll do much better than just 10) then that might be worth at least £30,000+.

If you only won a handful of high-value clients, those might be worth £10,000.

And if you only won 1 client, from the whole programme, they might be worth at least £4,000.

The investment to join Momentum, where I teach you a proven process for consistently winning high-value clients, is only £3,000.

That’s one client paying you £250 a month.

And not only that, I’ll even let you split the cost over 3 payments of £1200.

Please, if you don’t have £3000 or paying this is going to put you in any kind of financial difficulty don’t do it. Only invest in this if you can afford to.

Ready to get started?

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Just click the button above and complete the short form on the next page to join Momentum

Here are two things I really like about working with Amanda on the Momentum programme:

1. She shows us how to do something, she doesn’t just tell us what to do and then expect us to go and do it. If we get stuck or confused, she explains things and shows us practically;

2. The regular Q&A calls mean that we get regular, practical help and encouragement as well as learning from each other within the group. The regular meetings also hold us to account, which means if we haven’t made progress it is almost certainly due to our lack of action. Equally we are free to go at our own pace.

Dionne Sherwood BSSBH

WANT SOME BONUSES AND A GUARANTEE?

2 Bonuses for you1. The content plan 2.0 - this is the exact 20 day content plan

framework I use to attract my ideal clients into my world. There’s no lengthy blog posts, no daunting articles. It’s simple and straightforward. Painting by numbers but for content creation.

2. The FB ads walkthrough - Once you’ve got the Momentum basics in place, you’re going to need a strategy for scaling up your results. This is where the FB ads walkthrough comes in. It’s my tried and battle-tested guide to creating FB ads that get even more calls booked into your diary. And the best part? Anybody can follow it. Seriously. I’m not a techy person and even I find it foolproof to follow.

Are you ready to claim your space on the programme and start winning more high-value clients?If you’re ready to join Momentum, simply click on the link below and complete the short form. You’ll be asked to enter your contact info and your billing info. Once you’ve hit submit, you’ll receive an email explaining your next steps…

Our GuaranteesI’m so sure of your success that there isn’t just one guarantee, there’s two:

1. The “hold your hand” guarantee

If you don’t win at least 1 new client within 30 days of implementing the programme, I’ll personally get on the phone with you to create a customised plan to get you on track and get calls booked into your diary. And we will keep doing this until you win that first client.

2. The “double your money back” guarantee

I’m committed to your success. Why is why if you complete and implement all of the training AND don’t get at least 5x ROI on your investment within 365 days, then I will give you your money back. Double. No questions asked.

Just click the button above and complete the short form on the next page to join Momentum

WHAT’S THE HIDDEN COST?

Over the years I’ve personally invested tens of thousands of my own money into mentors, coaches and courses to help me grow my business. And during that time I’ve learnt to always look not only at the cost of taking action but also at the hidden cost... the cost of NOT taking action.

Do you want to continue waking up at the crack of dawn to attend networking events, seeing the same faces every time, none of which are your ideal clients or have referred any ideal clients to you?

Do you want to invest hours (and I mean literally hours) into trying to write blog posts for your website every week or month, only to find out they don’t get read and they don’t win your clients?

Do you want to continue working long hours servicing high numbers of low-fee clients, creating a monster of a business that continues to grow out of control?

The fact that you’re on this page and still reading tells me no, you don’t.

The cost of joining the programme is £3000 (or 3 payments of £1200). That’s 1 good client which I’m personally guaranteeing you’ll win within the first 30 days after implementing everything. But not only that, you’ll then have a system that generates you 2, 3 or even 5 calls with these clients every single month going forwards. That’s why I’m so confident about my 5x ROI guarantee. If you don’t achieve that within 365 days of implementing, I’ll give you double your money back.

If you’re ready to stop relying on referrals and attending networking events only to win low-fee clients, then you can join momentum by clicking the button below.

I look forward to helping you grow the business you deserve.

See you on the other side.

Amanda C. Watts

Leading sales & marketing trainer for accounting firms worldwide

Just click the button above and complete the short form on the next page to join Momentum

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ā You’ll learn how to get the right mindset, one where you feel confident about marketing & sales and motivated to making it work

ā You’ll learn how to pick your Hunting Niche’s and more importantly, the exact places to go hunting for the people in these niches!

ā You’ll discover how to identify a specific market problem that your ideal clients are facing and learn how to create a powerful solution that they want to bite your hand off for

ā You’ll understand and get good fast at marketing and selling high-value services to your clients using my proven strategy session framework

ā You’ll get more conversations booked into your diary than ever before with your ideal clients, not just time wasters and tyre kickers that are after free advice or low value services

ā You’ll ultimately gain more freedom, where you have fewer clients paying you more money, freeing up time for you to focus on other things that you choose

Momentum is a structured, well thought out program with an online portal and support tools to help you generate leads in your chosen niche. Amanda has also been great in the 2 weekly Question & Answer sessions in supporting all of those on the program to succeed and overcome our fears and get out of our comfort zone.

In short if you want to increase your sales leads then I have not seen anything else remotely as good as this and I have been practicing in the accounting profession for over 30 years.

Rennie Evans Prospero

P.S. You’ve read this far, which tells me that you’re interested but still not 100% sure yet. Let me summarise everything that you’ll get when you join Momentum:

Just click the button above and complete the short form on the next page to join Momentum

The investment for all of this is just £3000.

All you need is one client to pay you £250 a month to get your money back. But with my 5x ROI guarantee, if you don’t make £10,000 within the first year after implementing this programme, I’ll give you double your investment back.

You literally can’t lose out.

Here’s the button to sign up again - I can’t wait to work with you.

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