How To Use Google+ For Business, And WHY!

Google+ has received a lot of mixed reviews lately – but any social network goes through a teething process. And yes, Google+ is a social network, but is

it the social network that Google planned it to be? Some experts say no,

and reveal how your business can really make an impact on Google+.

The Social Network Vision

From the beginning Google+ launched a massive campaign, and was

described as a threat to Facebook, or a network that will rival Facebook and

perhaps even slow its growth. Whether it was bloggers or Google

itself that perpetrated this idea, we’ll never know. The point is, that Google+

was NEVER a threat to Facebook.

Those of us who have worked extensively on Facebook, understand

that this eternal social network machine has no real rivals. How can it?

Facebook is an island. Many have copied it, many have tried to outdo it, and they’ve all failed. So, you should start seeing Google+ not as a weak competitor, but as something on its

own.

How Google+ Can Impact Your Business

Slowly but surely, experts are realizing that Google+ has merit in other areas.

Areas that are highly beneficial to companies looking for exposure, and

business presence on the internet. There are numerous search benefits to

having a Google+ social account. Google will index your plus account,

and rank it very well. This is page one stuff, and enough to interest any savvy

social marketer.

Besides the search benefits, Google+ is proving to be a great place to connect with influencers online. Conversation is far more vibrant on Google+, and industry experts tend to share more

commentary there, than on platforms like Facebook and LinkedIn. It’s become something of a ‘niche’

paradise.

Then there are the wonderful project management features that have been built into Google+. With circles that you can transform into mini client

bases, and hangouts that you can use for conferencing – Google+ is more like

an all-in-one, online based social network – where you can build long term, repeat business from existing

clients.

Why Use Google+ At All?

Google+ improves your overall SEO, and allows you to branch out, making connections with influencers that you

can later transform into business partnerships or social marketing

opportunities.

It’s also a unique way to create small company related circles, so that you

can build up your connections within a client’s company. This is very

advantageous to businesses that want to retain long term clients.

Google+ business pages can be instrumental to a well planned social

strategy. Put your business on the map by getting your page started today. With a fresh strategy for 2012, your

Google+ page will help you drive traffic and support long term relationships.

You want to get in on that action early!

Add Google+ to your social strategy now. Use it to increase your visibility,

authority and likeability on the internet.

Social Media Marketing University (SMMU) is the creation of John Paul Souza, a serial entrepreneur who's held senior managerial positions at Banc America Capital Management

Group and JP Morgan Chase. Serving marketing professionals,

entrepreneurs and corporations, SMMU differentiates itself by offering

hands-on training from hands-on experts who are actively applying their

skills on real-world projects.

SMMU was recently honored as one of the top 5 finalists by the leading blog

site, Mashable, as one of the top provider of social media services for businesses. The firm has earned the title of "most trusted social media

firm" with over 900 unsolicited testimonials.

For more information about social media webinars and social media

online courses, please visit http://www.socialmediamarketinguniversity.com