How to Use Facebook to Build Brand Enthusiasm and Attract More Customers

Chris Heiler | (616) 953-0774 | www.LandscapeLeadership.com

To view this presentation’s slide deck, visit http://goo.gl/URScL

By the end of 2012, Facebook will have over 1 billion active users.

If Facebook were its own country, it would be the third largest country in the world behind only China

and India.

Over 50% of the United States population is on Facebook.

Approximately 40% of Facebook users are between the ages of 35 and 65. Your customers?

50% of Facebook users log onto Facebook each day, which means...

One out of every four Americans logs on to Facebook at least once a day.

Over 40% of Facebook "brand fans" log onto Facebook multiple times each day.

The average Facebook user spends one hour per day on Facebook. The average American watches

television three hours per day. This gap is shrinking.

Does your green industry business have the resources to reach your customers via television? You can

reach them on Facebook.

Social media amplifies word-of-mouth

It can create more brand awareness and spread your message far and wide.

Because of this, as businesses, we need to be a trusted source of relevant and useful information for

people—provide meaningful content (helpful, engaging, entertaining)

If we do this, it can boost our reputations which can lead to more referrals and recommendations.

Our customers and fans become brand advocates.

The best way to use Facebook for your business is to create a Facebook business page

We’ll cover three things in this presentation as it relates to Facebook pages for business:

1. How to use Facebook as a real-time complement to your static company website

2. Your Facebook page content strategy: What to post, when to post, who should post, etc

3. How to attract more “fans” to your Facebook page

Real-Time

Your customers and prospects aren’t interested in what you did five years ago. They want to know what

you did five days ago—and five minutes ago.

Facebook, and social media in general, gives your business the ability to communicate what you’re doing

in real-time. You can’t do that with a static website.

This is why social media and Facebook is a great complement to your company website.

Your website is more of a professional brochure. Your Facebook page is more of a conversation and

communication platform. Social media allows you to share your story, the good and the bad, with the

world in real-time.

Your Facebook page content

We are blessed to be working in a very visual industry. Consumers absolutely love what we do. We will

never have a shortage of content to share.

Key point: Everyone consumes information differently online. Some prefer to read, while others prefer

to look at pictures or watch video. We need to appeal to all. That’s why it is critical to vary your media

and your message.

Status updates

Photos

Links

Video

Questions

Attracting more “fans”

Key point: It’s not about the number of “likes”, what matters is how engaged you are with your

followers.

You have to be deliberate in attracting more fans to your page. They won’t’ magically appear.

There are three broad ways to attract more Facebook fans:

1. Organically

2. By invitation

3. Advertising

In closing…

Facebook will pass 1 billion users this year.

Over 50% of the U.S. population is on Facebook—and they’re active and engaged.

And they are your customers. And your future customers.