Content marketing is a phrase that often strikes fear into the heart of Internet Marketers. This is primarily because content is what makes the Internet Marketing world go around so there is plenty of pressure to make sure that

you get it right. It's also at least partly because not every Internet Marketer is good at the creating or writing of

content. When you know that kind of pressure exists, does it still surprise you that content marketing is one area in

which most IMers tend to falter? You will be happy to learn that content marketing honestly doesn't need to be

so hard. In this article we will teach you some of the things that you can do to make content marketing easier for

yourself.

Create a free course and offer it in your local area. The content is the meat of the course. This is a fabulous way to put your business in front of others in your local area. You can use it to bring in clients, show off your expertise and

build your brand all at the same time. If you do the majority of your business on the Internet, it might be

difficult for you to think of something that you can teach to people offline but get creative--you'll think of

something. What's even better, you can decide not to offer the course for free, charge admission and use the

opportunity to bring in some extra money.

Thirty minutes of blog commenting every day would be a valuable use of your time. One reason to comment on blogs is the opportunity to create helpful backlinks. It's also a way to generate traffic to your site. It is true that

commenting on blogs is all of these things. As you do this, you can also build your status as an authority on your

topic. The key to doing this right is to leave relevant and helpful comments. You never want to leave pointless

comments such as "I like your blog." This only labels you as a spammer. You can do this for a few minutes

per day, or devote some time to it once a week, but it's worth the effort.

Get in touch with other local business proprietors (don't forget that IM is a business even when it is conducted

online) and throw a workshop for other hopeful business owners in your area. Work with people from all areas of business like marketing and finance and creative services and teach others how to begin their own companies and

make them successful. You can charge an entry fee for the workshop to earn money for your time. What's even more

important, this is going to help you find more buyers for your products and services while simultaneously building

relationships in your local area. All of these things will help you increase your profit margin.

If you want to gain more exposure for your business, content marketing gives you lots of options to do this. You can explore the many kinds of content that can showcase

your business's strengths. Whether you prefer to write articles or make videos or podcasts, you can do whatever appeals to you. You can feel a little overwhelmed if you

consider all of the possibilities. You learn from both your successes and mistakes as you dive into content

marketing.

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