how to use adespresso
DESCRIPTION
Do you struggle with the tasks of creating and managing ads? Are you looking for an efficient solution to many of the challenges of Facebook advertising, including optimizing ads, setting up multiple campaigns, tracking and budgeting? Worry no more let me introduce to you AdEspresso its a service that helps you create more profitable Facebook ad campaigns. It has many useful features that can save you time and improve your conversions.TRANSCRIPT
How To Use AdEspresso
Type adespresso.com. Hit enter.
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This is the homepage
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Click Start Your Free Trial Now!
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Fill out details below.
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Click Start Optimizing Now!
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Tell a bit more about you.
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Click Save & Continue!
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Click Add Facebook Account.
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Click Okay.
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Click Okay.
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Add at least 1 Facebook Ad Account.
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Untick FB Ad Account
you want to delete.
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Click Add Facebook Ad Account.
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Your’re ready to start managing your
FB Ads campaigns with AdEspresso.
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Click Create your first campaign.
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Create Campaign.
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Name your Campaign. Choose FB Ad
Account. You may leave the Tags blank
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Choose Website if you are doing a
Website Conversion.
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Select Facebook Ad Type
you want to use.
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Click Proceed.
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Ads Design
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Click dropdown. Select a Page
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Type Headlines.
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Type the Ad Texts.
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Click to Upload New Image.
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Choose the image then Open.
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To add another image click
Upload new image +.
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Select another image then Open.
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Enter URL or Landing Page URL
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Type the Link Description.
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Type the Display Link
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Click dropdown.
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Select a Call To Action.
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Select Placement.
Tick the box of your choice.
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See 1st Ad Preview.
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2nd Ad Preview.
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Select Goal Tracking option.
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Tick Track this campaign with
Google Analytics
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Source is Facebook. Medium is CPC.
Name is your Campaign name.
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Tick the Track goal conversions
with Facebook Pixels
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If you have not created Pixel yet,
click Create New Pixel.
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But if you have existing Pixel.
Click the dropdown and select.
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Now click Proceed.
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Audience
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Choose who should see your ads!
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Type the LOCATION
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Put Languages if specified.
If not leave it blank.
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Tick the chosen Gender.
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Enter Age range.
Click + to add more age range.
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Click Advanced options.
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Choose from the options.
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Education & Workplace
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Choose from the options.
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Interests
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Interests or FB Page most likely being
followed by your target audience.
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Tick Connections & Engagement
otherwise click Proceed.
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Choose what you want to test.
Then click Proceed.
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Set your Budget & Bidding.
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Click Proceed.
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You’re almost done!
Click Publish to Facebook
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Publishing campaign
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Campaign is now In review
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Campaign has been approved.
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Ads of Campaign VA Assignment is
now live in Facebook.
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Here’s the other Ad live in Facebook
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After the End Date of Campaign.
Lets check the results.
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Click the dropdown. Select Campaign.
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Click dropdown to change the date.
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Select Range. Click calendar icon.
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Select From Date. Click calendar icon.
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Select To Date.
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This appears.
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Here’s a brief summary of
how your Campaign performed.
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You can click any metric
to have it displayed on the graph
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You can customize the metrics
you see on the dashboard.
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By clicking Customize Columns
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Tick/untick to show/hide metrics
in the dashboard.
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Once done click Save.
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Here you can see a
summary of your target
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Change the Budget.
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Quickly Copy Campaign.
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See Campaign Details.
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Here you can see Reach & Frequency.
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Reach means how many unique users
have seen your Ads.
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Frequency tells you in average how many
times a single user had seen your Ads.
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If your Frequency is too high, you may
have saturated your market already.
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You may want to refresh Ad designs
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Or find another Audience to target
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If you want to dig deeper into the split
testing results just scroll down
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In the Top Factors you’ll see all the split
testing experiment you did.
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You can immediately see the
best and worst image.
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Reason was highlighted, it was due to
Cost per conversion.
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Best image Cost per conversion is
much cheaper than the worst image.
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You may want to stop/pause the Ad
with this image. Click Pause icon.
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Click Yes.
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If you want to understand more of your
experiments. Click See full stats.
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Here you will see full Analytics
of your experiments.
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You can see the trend overtime of all
the features you are testing.
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Just below the chart, you can see all
the metrics for all the experiments.
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Now go back to the Dashboard.
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Scroll down you’ll see
Relevance & Engagement.
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Relevance Score provides an estimate of how
relevant your ad is to its target audience.
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Engagement Score tells you if your Ad
is performing based on social actions.
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Even if you don’t split test your Interests.
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After 3 days we can give information
about it’s basic performance.
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Cost per click & cost per conversion can’t
be generated unless you perform split test.
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A high CTR indicates that your Interest is relevant
to your Audience and its performing very well.
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Here you can see what days of the week & what
hours of the day your Ad performed well.
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Here you can see your best Adset.
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Here you can see quick overview of the result.
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This is very important because it can
help you spot a problem.
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If the CTR is low, you may want to improve
the design or the target audience.
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If CTR is high but CVR is low you may want
to test different landing pages or designs.
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Thats it for now for our quick tutorial
on How to Use AdEspresso. Hope
you like it and learned something
from it.
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