how to spiel like spielberg: using videos to showcase your business

Confidential, Property of Search Influence © 2017

GABRIELLE BENEDETTOPartner & Sales Strategist

JEANNE LOBMANDigital Advertising Manager

STAY TUNED TO SEE WHO THE ACADEMY AWARD GOES TO...


https://www.hubspot.com/marketing-statistics


http://www.youtube.com/watch?v=djEktOluKyQ

http://www.youtube.com/watch?v=djEktOluKyQ


http://www.youtube.com/watch?v=M7QaflEA10k

Confidential, Property of Search Influence © 2017Source: Hubspot

https://docs.google.com/file/d/0B9_LVQrpRuzYX3dCTzgxX1VtNVU/preview



https://docs.google.com/file/d/0B9_LVQrpRuzYV3lrbkM0TFlzWGM/preview


https://docs.google.com/file/d/0B9_LVQrpRuzYdjZXZWp1Zzk1LVk/preview


https://docs.google.com/file/d/0B9_LVQrpRuzYZXdpVHRINzRWQWM/preview

CREATE



http://www.youtube.com/watch?v=2GdoDwtyNh8

END



http://www.youtube.com/watch?v=2GdoDwtyNh8&t=20


http://www.youtube.com/watch?v=amtuB-2wGeQ


Organic (non-paid) efforts don’t have the reach they use to.


You can show your ads to people who are likely to use your services.


In-Stream (Pre-roll on YouTube.com & partner sites)


In-Display (Discovery ads)


YOUR COMPANYYOUR COMPANY YOUR COMPANY


● GRAPHICS inspiration - slide 27

https://docs.google.com/presentation/d/1okrCUmCIKCBdubXNesA1dtCj2fwVIEH_kKApRPfo14k/edit?ts=592f3b04#slide=id.ge9a0b143c_17_1039

SUCCESS STORY: TESTIMONIALS


2009: 2 videos2017: 500+ videos


THE RESULTS

2009: 67 video views2017: 219K+ video views


SUCCESS STORY: FACEBOOK VIDEO


OUR APPROACHRun an engaging video ad campaign that showcased the facility & the doctors

Leverage the data of their 140,000 person fanbase that we built for them over the last 5 years

THEIR NEEDEducate current and potential patients of the advances in surgery and the importance of selecting the right treatment.

Drive awareness and visibility of this important resource for women.


Link Clicks Clicks on Ad Impressions Cost CTR CPC

3,843 5,595 606,141 $4,249.93 0.92% $0.76

Clicks to Play Video

Cost per Clicks to Play Video

Video Views

Cost per Video View

Avg. % of Video Viewed

Avg. Duration of Video Viewed

79,794 $0.05 302,214 $0.01 8.22% 0:00:10

Post Engagement

Cost per Post Engagement

Post Shares

306,562 $0.01 80

17 new patient inquiries


THE RESULTS

3,800 visits to the website 10,000 views of the video

SUCCESS STORY



https://docs.google.com/file/d/0B0XyKBUgrgl9RkNsWGlKWE9iOVU/preview


INCREASEIN REACH COMPARED TO

CAROUSEL

188%DECREASE

IN COST PER ENGAGEMENT COMPARED TO CAROUSEL

97%

how to spiel like spielberg: using videos to showcase your business

Marketing