how to sell your liquor brand online
TRANSCRIPT
How to Sell Your Liquor Brand in Online Retail Channels
Insights And Tips For Suppliers Looking To Sell Their Brands To Online Retail
Partners.
On the business end of it, online retail channels can be a bit tricky to navigate. Updating your marketing strategy, creating an attractive local online retail website and successfully partnering with new online retail partners takes a certain type of savvy that is new to many traditional beverage owners and operators. It's not just about starting a wine club, but it's not rocket science either. Let's take a look at some of the key aspects of tapping into online retail channels.
1. Create An Appealing Online Store
Launch exclusive promotions Use your online retail store like a promotion hub. Have all of your
best deals on offer and front and center. Use a simple check out process Nothing irritates an online consumer more than having to fill lengthy
information forms while going through multiple check out pages. Take the time to design your call-to-actions as a simple process that only takes a few moments to complete.
Shipping should be free
2. Create Inbound Marketing Campaign
Use Social Media, Today's tech minded consumer base love using social media to talk about the different deals and interesting purchases they've recently been on the winning-end of.
Create Interesting ContentAs well as using your social platforms, you should actively be producing interesting content for your fans and readers. Take the time to develop and employ a strong Inbound Marketing plan dedicated to growing your beverage company's online footprint.
Create Landing Pages dedicated to dealsAlso, use your new found digital swagger and come up with some great SEO landing page titles to attract attention to your online retail store.
3. Partner With Established Online Retailers
Partnering with established online retailers that have an existing large consumer base is a great way to gain new customers. Use promotions and great deals to get buyers to try your beverages and hopefully convert them into long term consumers. Giving online retailers the go ahead on some really great deals will dramatically help you gain new consumers.
Vinomofo is an online retailer designed to appeal to online buyer's curiosity. Use online retail partners to promote your brands and boost your sales.Let's see what one of the most successful online retailers in Australia has to say about what it takes to be successful in online sales.
Other relevant articlesInstagram for Wineries, Breweries and DistilleriesTips on using Instagram for wineries, breweries and distilleries.
A Beginner's Guide To LinkedInHow to use LinkedIn to market your winery, craft brewery or distillery.
Storytellling: The Secret of Irresistible Marketing This presentation is complete with a brand case study that will reveal the biggest storytelling mistake companies make and will transform the way you think about messaging forever.
Want to Learn more about Sales, Distribution and Marketing?
Visit BeverageTradeNetwork.com/BTNAcademy
Contact Info
BTN Team
Websitewww.beveragetradenetwork.com
/beveragetrade @beveragetrade